We analyzed 945 pieces of influencer content sponsored by Wildflower Cases over the last 12 months.
This report breaks down where & how Wildflower Cases invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Wildflower Cases, see here: Wildflower Cases influencers.
Wildflower Cases's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
Number of sponsored posts
Wildflower Cases's sponsored post volume peaks in January with 185 posts, 134% higher than the monthly average of 79. April recorded the lowest activity at 24 posts, 70% below average.
Total views on sponsored video posts
July generated the most views at 1.4M, while April recorded the least at 201.8k. Across all tracked posts in the 12-month window, average views per post were 9.8k. Interestingly, the highest-view month (July) does not align with peak post volume (January), which could indicate performance differences across months. The top-performing tracked post, by @sadiebaby08, generated 719.6k views.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Wildflower Cases's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Wildflower Cases.
Here are 2 examples of Wildflower Cases's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
A Matter of Time: The Final Hour, is out April 10th 🪜🤍 @laufeyfoundation
Collaboration metrics
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Influencer bio
📍AZ 💌sadiewarnerr08@gmaiI.com my digital diary 💘🌟🪽
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Wildflower Cases are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 42% of partnerships featuring creators averaging 1K-5K views, Wildflower Cases's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (124.6k avg views/post):
Influencer bio
🇮🇹 💌miamarieebusiness@gmail.com💌 new acc((: 🎀backup: @mia marie 🎀
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.6k avg views/post):
Influencer bio
20 | PA nail tech + cat mom & little bit of everything else ✨ 💌 cchloerrenee@gmail.com
Collaboration metrics
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Out of 613 unique influencers in our dataset, 38 of them (6%) posted content for Wildflower Cases in 3 or more separate calendar months. The most consistent partner is @urfavgalval, who has collaborated across 6 months with 7 total posts.
Here are 3 examples of Wildflower Cases's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Wildflower Cases had the most influencer activity. 57.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Wildflower Cases collaborating with an influencer in United States.
Wildflower Cases competes in fashion phone cases that thrive on creator styling and aesthetic content. BURGA and VELVET CAVIAR are direct alternatives for the same accessory-focused audience and influencer-driven drop culture.
Total sponsored posts tracked (last 12 months)
BURGA leads with 1.9k sponsored posts, significantly outpacing VELVET CAVIAR (956 posts) and Wildflower Cases (945 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments.
Sponsored posts by platform
Among these brands, BURGA leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with BURGA at 1.7k, VELVET CAVIAR at 934, Wildflower Cases at 898 posts. Wildflower Cases's activity is particularly concentrated on TikTok. TikTok accounts for most posts across all three brands, while Wildflower Cases has no posts on YouTube.
Estimated sponsored posts in Wildflower Cases's top markets
BURGA has the highest estimated sponsored-post volume in France (724 posts, 39.1%), Germany (124 posts, 6.7%), suggesting a Europe focus, while Wildflower Cases has the highest estimated sponsored-post volume in United States (547 posts, 57.9%), Taiwan (65 posts, 6.9%), United Kingdom (49 posts, 5.2%).
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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