We analyzed 1.9k pieces of influencer content sponsored by Wildflower Cases over the last 12 months.
This report breaks down where & how Wildflower Cases invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Wildflower Cases, see here: Wildflower Cases influencers.
Wildflower Cases's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Wildflower Cases's sponsored post volume peaks in January with 308 posts, 97% higher than the monthly average of 156. April recorded the lowest activity at 60 posts, 62% below average. This could reflect a holiday-focused influencer strategy.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Wildflower Cases's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Wildflower Cases.
Here are 1 examples of Wildflower Cases's recent sponsored collaborations (one each for TikTok).
Influencer bio
📍AZ 💌sadiewarnerr08@gmaiI.com my digital diary 💘🌟🪽
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Wildflower Cases are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 39.4% of partnerships featuring creators averaging 1K-5K views, Wildflower Cases's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (203.8k avg views/post):
Influencer bio
just girly things 🎀 tech • unboxings • lifestyle 💌 stephiebabiexo@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
🇲🇽
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.1k unique influencers in our dataset, 74 of them (6%) posted content for Wildflower Cases in 3 or more separate calendar months. The most consistent partner is @mazzy_williams, who has collaborated across 9 months with 13 total posts.
Here are 3 examples of Wildflower Cases's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Wildflower Cases had the most influencer activity. 61% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Wildflower Cases collaborating with an influencer in United States.
Wildflower Cases competes with Velvet Caviar and BURGA in fashion phone cases where aesthetics and limited drops drive demand. All three target style-conscious audiences and use creator unboxings and outfit-matching content to fuel sales.
Total sponsored posts tracked (last 12 months)
BURGA leads with 4k sponsored posts, significantly outpacing Wildflower Cases (1.9k posts) and VELVET CAVIAR (956 posts). Across all three brands, the average volume is 2.3k posts, indicating mature, scaled influencer programs. BURGA has more than double the total posts of Wildflower Cases and more than four times the total posts of VELVET CAVIAR.
Sponsored posts by platform
Among these brands, BURGA leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with BURGA at 3.7k, Wildflower Cases at 1.9k, VELVET CAVIAR at 934 posts. Wildflower Cases's activity is particularly concentrated on TikTok. On TikTok, BURGA has roughly double the posts of Wildflower Cases and about four times the posts of VELVET CAVIAR.
Estimated sponsored posts in Wildflower Cases's top markets
BURGA has the highest estimated sponsored-post volume in France (1.5k posts, 36.3%), United Kingdom (181 posts, 4.5%), suggesting a Europe focus, while Wildflower Cases has the highest estimated sponsored-post volume in United States (1.2k posts, 61%), South Korea (199 posts, 10.5%), Canada (148 posts, 7.8%), suggesting a North America focus.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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