We analyzed 2.1k pieces of influencer content sponsored by Wildflower Cases over the last 12 months.
This report breaks down where & how Wildflower Cases invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Wildflower Cases, see here: Wildflower Cases influencers.
Wildflower Cases's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Wildflower Cases's influencer activity appears to have tapered over the year, from 299 posts in January down to 285 in December. February was the busiest month at 333 posts, 86% above the monthly average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Wildflower Cases's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Wildflower Cases.
Here are 1 examples of Wildflower Cases's recent sponsored collaborations (one each for TikTok).
Influencer bio
📍AZ 💌sadiewarner08@gmaiI.com my digital diary 💘🌟🪽
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Wildflower Cases are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 46% of partnerships featuring creators averaging 1K-5K views, Wildflower Cases's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (83.3k avg views/post):
Influencer bio
💌miamarieebusiness@gmail.com💌 YT: itsmiamb @mia marie💋✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
Authentic Mama • Lifestyle Creator ✨ 📍FLORIDA 💕 Real life, laughs & motherhood Brands • Collabs 📧Roxxyroyalglam@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.3k unique influencers in our dataset, 98 of them (8%) posted content for Wildflower Cases in 3 or more separate calendar months. The most consistent partner is @urfavgalval, who has collaborated across 9 months with 11 total posts.
Here are 3 examples of Wildflower Cases's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Wildflower Cases had the most influencer activity. 61.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Wildflower Cases collaborating with an influencer in United States.
Wildflower Cases competes with BURGA and Velvet Caviar in fashion-forward phone cases where aesthetics, drops, and creator styling drive demand. All three target similar Gen Z/young millennial shoppers buying cases as accessories.
Total sponsored posts tracked (last 12 months)
BURGA leads with 4.4k sponsored posts, marginally ahead of VELVET CAVIAR (4k posts) and Wildflower Cases (2.1k posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs. BURGA and VELVET CAVIAR have nearly twice as many total posts as Wildflower Cases.
Sponsored posts by platform
Among these brands, BURGA leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with BURGA at 259, Wildflower Cases at 0, VELVET CAVIAR at 0 posts. Wildflower Cases's activity is particularly concentrated on TikTok. On Instagram, BURGA has hundreds of posts while Wildflower Cases and VELVET CAVIAR have none.
Estimated sponsored posts in Wildflower Cases's top markets
VELVET CAVIAR has the highest estimated sponsored-post volume in United States (3.1k posts, 78.6%), Canada (211 posts, 5.3%), United Kingdom (195 posts, 4.9%), suggesting a North America focus, while BURGA has the highest estimated sponsored-post volume in France (1.9k posts, 42.2%), Japan (211 posts, 4.8%), while Wildflower Cases leads in South Korea with 264 posts (12.3%). Looking at United States specifically, the split is VELVET CAVIAR at 3.1k posts (78.6%), Wildflower Cases at 1.3k posts (61.9%), BURGA at 624 posts (14.2%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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