– Laura Geller Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 17.6k pieces of influencer content sponsored by – Laura Geller over the last 12 months.
This report breaks down where & how – Laura Geller invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with – Laura Geller, see here: – Laura Geller influencers.
Influencer activity throughout the year
– Laura Geller's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
– Laura Geller's influencer activity by month
Number of sponsored posts
– Laura Geller's sponsored post volume peaks in January with 2.9k posts, 98% higher than the monthly average of 1.5k. June recorded the lowest activity at 699 posts, 52% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of – Laura Geller's sponsored influencer collaborations break down by social platform:
- TikTok: 15.5k posts (88.2%)
- Instagram: 2.0k posts (11.4%)
- YouTube: 73 posts (0.4%)
– Laura Geller's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for – Laura Geller.
Here are 3 examples of – Laura Geller's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
thekerriesmart x – Laura Geller
![Instagram post by @thekerriesmart for – Laura Geller. Caption reads: [...] and now ships to Canada🩷 #LauraGeller....](https://images.od.modash.io/e2b712837d5a10c44983559eb1f2ad814b828660)
Influencer bio
Romanticizing aging in real time. Beauty, style & higher standards 🖤 @iloveyoumore.podcast
Collaboration metrics
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lisafabrega x – Laura Geller
![TikTok post by @lisafabrega for – Laura Geller. Caption reads: [...] #lipstickbleeding #lipwrinkles #laurageller....](https://images.od.modash.io/3ef5b332ec4caaaf4a60d21362c2b6a19001d525)
Influencer bio
Surface your innate elegance. Mature Beauty & Skincare $1.2 million+ GMV | Star Creator | Beauty Pro Email: lisa@lisafabrega.com for collabs. Tampa, FL
Collaboration metrics
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RoseMakeupWorld x – Laura Geller
![YouTube post by @RoseMakeupWorld for – Laura Geller. Caption reads: [...] fair in all LG makeup products ❤️....](https://images.od.modash.io/d9d97e8ee732c5bcfe9d63ca3306c2dec72abd2f)
Influencer bio
"Welcome to the Roseandben fanbase channel! 🌹💕 Join us for exclusive content, discussions, and updates on all things Roseandben. Whether you're a long-time fan or just discovering their work, this is the place to connect with fellow fans, share your love for Roseadben, and stay up-to-date on their latest brushes, Makeup guidance, and more. Let's spread the love and positivity together! 🎶✨"
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.6%
- Carousels: 7.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers – Laura Geller are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
– Laura Geller's influencers average views (TikTok)
Based on each influencer's average views per post
With 78.5% of partnerships featuring creators averaging <1K views, – Laura Geller's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (871.9k avg views/post):
colleen_heidemann x – Laura Geller
![TikTok post by @colleen_heidemann for – Laura Geller. Caption reads: [...] of the great experiences of my life .....](https://images.od.modash.io/8282946c33fce12ae411362f124e68c17dde25ad)
Influencer bio
Started at 69, now signed with NEXT Models❤️ LuisV@nextmanagement.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
ericakate_ x – Laura Geller
![TikTok post by @ericakate_ for – Laura Geller. Caption reads: [...] #eyeshadowpalette #laurageller....](https://images.od.modash.io/868661ce8c761a262866e2e3a5c6beb1a59bf37b)
Influencer bio
Makeup | Fashion 💌 EricaKateCollabs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
– Laura Geller's repeat partnerships
Out of 5.1k unique influencers in our dataset, 763 of them (15%) posted content for – Laura Geller in 3 or more separate calendar months. The most consistent partner is @jackie.tb4, who has collaborated across 13 months with 100 total posts.
Here are 3 examples of – Laura Geller's repeat influencer partnerships, with links to the sponsored content.
jackie.tb4 x – Laura Geller
![TikTok post by @jackie.tb4 for – Laura Geller. Caption reads: [...] #beauty #filler #makeup #laurageller....](https://images.od.modash.io/4758a3fe334d065d4298189d0c66f8785e22bebf)
![TikTok post by @jackie.tb4 for – Laura Geller. Caption reads: [...] #beauty #makeup #cosmetics #laurageller....](https://images.od.modash.io/b814c1fb7e0cf4ca4c9f8ee71b4a06c25ccd60f7)
stacyspage x – Laura Geller
![TikTok post by @stacyspage for – Laura Geller. Caption reads: [...] pallet by Laura Geller. #lauragellerbeauty....](https://images.od.modash.io/ebe4111c29c7bb35d58c424f9e85c3a50bfec47f)
![TikTok post by @stacyspage for – Laura Geller. Caption reads: [...] Beauty #makeupformatureskin #laurageller....](https://images.od.modash.io/231b5d06a10ef161008ca3268162ca954e4ebd01)
![TikTok post by @stacyspage for – Laura Geller. Caption reads: [...] with makeup brush. #laurageller....](https://images.od.modash.io/e730536e9f05c512399cbc49427066e9f9f5fa78)
inspo_with_tmi x – Laura Geller
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where – Laura Geller had the most influencer activity. 66.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.4%)
- Brazil (5.2%)
- Canada (4.2%)
– Laura Geller's influencer activity by market
Here is another example of – Laura Geller collaborating with an influencer in United States.
sammycakes2020 x – Laura Geller
![TikTok post by @sammycakes2020 for – Laura Geller. Caption reads: [...] deal. #makeupdeal #makeupbundle....](https://images.od.modash.io/b41e97db3a3ef6217a7c528f30e70d49e2ba6c1a)
– Laura Geller's influencer activity vs. related brands
Revlon and Laura Mercier are both established makeup brands competing with Laura Geller across core face and color cosmetics, with similar retail visibility and overlapping consumer demographics. They represent realistic benchmarks for product positioning and influencer marketing tactics in the mass-to-prestige makeup space.
Total influencer content
– Laura Geller vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
– Laura Geller leads with 17.6k sponsored posts, significantly outpacing Laura Mercier (10.1k posts) and Revlon (10k posts). Across all three brands, the average volume is 12.6k posts, indicating mature, scaled influencer programs.
By social platform
– Laura Geller vs. related brands influencer activity (by social platform)
Sponsored posts by platform
– Laura Geller leads on TikTok and YouTube, while Revlon leads on Instagram. The gap is most notable on TikTok, with – Laura Geller at 15.5k, Laura Mercier at 7.6k, Revlon at 5.2k posts. – Laura Geller's activity is particularly concentrated on TikTok. Laura Geller has substantially more TikTok posts than Revlon and Laura Mercier, and is the only one with YouTube posts.
By geographical market
– Laura Geller vs. related brands influencer activity (by country)
Estimated sponsored posts in – Laura Geller's top markets
– Laura Geller has the highest estimated sponsored-post volume in United States (12k posts, 66.5%), United Kingdom (1.5k posts, 8.4%), while Revlon has the highest estimated sponsored-post volume in Japan (1.3k posts, 13.1%), India (1.2k posts, 12.2%), suggesting a Asia focus, while Laura Mercier leads in Brazil with 1k posts (10.1%). Looking at United States specifically, the split is – Laura Geller at 12k posts (66.5%), Laura Mercier at 3.1k posts (31.1%), Revlon at 2.4k posts (23.8%). – Laura Geller's strength in United States and United Kingdom may indicate a home-market focus, while Revlon shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Revlon's Influencer Marketing Strategy
- Laura Mercier's Influencer Marketing Strategy
- BK Beauty's Influencer Marketing Strategy
- WHOOP's Influencer Marketing Strategy
- OLEHENRIKSEN's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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