We analyzed 15.9k pieces of influencer content sponsored by – Laura Geller over the last 12 months.
This report breaks down where & how – Laura Geller invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with – Laura Geller, see here: – Laura Geller influencers.
– Laura Geller's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
– Laura Geller's sponsored post volume appears to trend upward over the 12-month period, rising from 2.9k posts in January to 2.4k in December. The peak month, January, reached 2.9k posts, 121% higher than the monthly average of 1.3k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of – Laura Geller's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for – Laura Geller.
Here are 3 examples of – Laura Geller's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Makeup for women 40+ Aging skin - but make it chic Curly hair + elevated everyday style Certified girls’ girl. No notes. 🖤 @iloveyoumore.podcast 🎙️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
God First ✝️ Recovery🦋 Home🏠Beauty💄Fashion👗Travel✈️ Married to my Soulmate
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Hi! Ashley here I post and share all things makeup, fashion and lifestyle. I have a passion for getting creative and sharing this amongst those who share the same interests as me. I hope you can find something useful, entertaining, or fun on my channel and I thank you for visiting!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers – Laura Geller are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 74.8% of partnerships featuring creators averaging <1K views, – Laura Geller's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (6.9M avg views/post):
Influencer bio
Started at 69, now signed with NEXT Models❤️ LuisV@nextmanagement.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
💄Makeup Content & TTS Finds 💌 EricaKateCollabs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 4.5k unique influencers in our dataset, 646 of them (14%) posted content for – Laura Geller in 3 or more separate calendar months. The most consistent partner is @stacyspage, who has collaborated across 13 months with 149 total posts.
Here are 3 examples of – Laura Geller's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where – Laura Geller had the most influencer activity. 65.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of – Laura Geller collaborating with an influencer in United States.
Laura Geller’s complexion and face-focused hero products compete with bareMinerals’ skin-enhancing makeup approach and Laura Mercier’s prestige staples that target similar mature and everyday-wear customers.
Total sponsored posts tracked (last 12 months)
– Laura Geller leads with 15.9k sponsored posts, significantly outpacing Laura Mercier (7.1k posts) and bareMinerals (4.9k posts). Across all three brands, the average volume is 9.3k posts, indicating mature, scaled influencer programs. Laura Geller has more than twice the total posts of Laura Mercier and more than three times the total posts of bareMinerals.
Sponsored posts by platform
– Laura Geller leads on TikTok, while Laura Mercier has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with – Laura Geller at 14k, bareMinerals at 3.8k, Laura Mercier at 3.6k posts. – Laura Geller's activity is particularly concentrated on TikTok. On TikTok, Laura Geller has more than three times the posts of bareMinerals and Laura Mercier.
Estimated sponsored posts in – Laura Geller's top markets
– Laura Geller has the highest estimated sponsored-post volume in United States (10k posts, 65.7%), United Kingdom (1.3k posts, 8.1%), Canada (777 posts, 4.9%), suggesting a North America focus, while Laura Mercier leads in Brazil with 531 posts (7.5%). Looking at United States specifically, the split is – Laura Geller at 10k posts (65.7%), Laura Mercier at 2.6k posts (37.1%), bareMinerals at 2.6k posts (52.6%). – Laura Geller's strength in United States and United Kingdom may indicate a home-market focus, while Laura Mercier shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.