– Laura Geller Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 18.9k pieces of influencer content sponsored by – Laura Geller over the last 12 months.
This report breaks down where & how – Laura Geller invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with – Laura Geller, see here: – Laura Geller influencers.
Influencer activity throughout the year
– Laura Geller's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
– Laura Geller's influencer activity by month
Number of sponsored posts
– Laura Geller's sponsored post volume peaks in January with 2.9k posts, 84% higher than the monthly average of 1.6k. June recorded the lowest activity at 840 posts, 47% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of – Laura Geller's sponsored influencer collaborations break down by social platform:
- TikTok: 17.0k posts (89.5%)
- Instagram: 1.9k posts (10.1%)
- YouTube: 69 posts (0.4%)
– Laura Geller's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for – Laura Geller.
Here are 3 examples of – Laura Geller's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
thekerriesmart x – Laura Geller
![Instagram post by @thekerriesmart for – Laura Geller. Caption reads: [...] and now ships to Canada🩷 #LauraGeller....](https://images.od.modash.io/e2b712837d5a10c44983559eb1f2ad814b828660)
Influencer bio
In case you needed a truth-telling big sister🖤 Beauty, style & life after 40 Certified MUA turned full-time creator @iloveyoumore.podcast
Collaboration metrics
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angiegail83 x – Laura Geller
![TikTok post by @angiegail83 for – Laura Geller. Caption reads: [...] Geller @Laura Geller Beauty #lipstick....](https://images.od.modash.io/a81e8d72ba5e040e6614303e99608e8185e4e74f)
Influencer bio
✨ Makeup & Skincare for women 40+ 💖 Tried, Tested & Actually Worth Buying 👇 Shop My Top Sellers & Daily Deals
Collaboration metrics
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CamilleCowher x – Laura Geller
![YouTube post by @CamilleCowher for – Laura Geller. Caption reads: [...] and mature-skin friendly. Shop now at....](https://images.od.modash.io/464183f1d2bab0605a28bce69d33be8413260341)
Influencer bio
Welcome! 💖 If you're a woman over 50 navigating the changes that come with menopause—or after menopause - you're in the right place! Around this time in our lives, everything shifts—our skin, our makeup needs, and sometimes even how we feel about aging. What worked in our 30s just doesn’t cut it anymore, and that’s okay! Here, we embrace those changes together. I’ll show you how to update your makeup, skincare, and mindset so you can look and feel your best at any age. Because beauty isn’t about looking younger—it’s about feeling confident in the skin you’re in. I love people, I love teaching, and I love helping women rediscover their glow. So, let’s have fun, try new things, and celebrate the beauty of this stage in life—together. I’m so happy you’re here. Welcome! ✨
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.9%
- Carousels: 6.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers – Laura Geller are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
– Laura Geller's influencers average views (TikTok)
Based on each influencer's average views per post
With 80% of partnerships featuring creators averaging <1K views, – Laura Geller's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (501.6k avg views/post):
therealfrandrescher x – Laura Geller
![TikTok post by @therealfrandrescher for – Laura Geller. Caption reads: [...] too!!!🎄🕎 Shop yours now on LauraGeller.com....](https://images.od.modash.io/b161434ec9efc84fb015d00708648d7a8946d3e1)
Influencer bio
The Nanny, Cancer Schmancer, Pres SAG-AFTRA, environmentalist, gay advocate,
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
dixiemae82 x – Laura Geller
![TikTok post by @dixiemae82 for – Laura Geller. Caption reads: [...] love this powder #fyp #makeup #viral....](https://images.od.modash.io/f81dbb69668f398c48e57500bd6b2dcd2d621094)
Influencer bio
Love God Love Jesus Love my family Love my job Love doing hair. Love helping people do their makeup .. also a tiktok shop affiliate.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
– Laura Geller's repeat partnerships
Out of 5.3k unique influencers in our dataset, 817 of them (15%) posted content for – Laura Geller in 3 or more separate calendar months. The most consistent partner is @stacyspage, who has collaborated across 12 months with 123 total posts.
Here are 3 examples of – Laura Geller's repeat influencer partnerships, with links to the sponsored content.
stacyspage x – Laura Geller
![TikTok post by @stacyspage for – Laura Geller. Caption reads: [...] Beauty #makeupformatureskin #laurageller....](https://images.od.modash.io/231b5d06a10ef161008ca3268162ca954e4ebd01)
![TikTok post by @stacyspage for – Laura Geller. Caption reads: [...] with makeup brush. #laurageller....](https://images.od.modash.io/e730536e9f05c512399cbc49427066e9f9f5fa78)
![TikTok post by @stacyspage for – Laura Geller. Caption reads: [...] #WomenOver50 #lauragellerbeauty....](https://images.od.modash.io/006b416e749e239c1a8c67736cabe9110930c23f)
jackie.tb4 x – Laura Geller
![TikTok post by @jackie.tb4 for – Laura Geller. Caption reads: [...] #beauty #filler #makeup #laurageller....](https://images.od.modash.io/4758a3fe334d065d4298189d0c66f8785e22bebf)
![TikTok post by @jackie.tb4 for – Laura Geller. Caption reads: [...] #beauty #makeup #cosmetics #laurageller....](https://images.od.modash.io/b814c1fb7e0cf4ca4c9f8ee71b4a06c25ccd60f7)
aimeewoodring x – Laura Geller
![TikTok post by @aimeewoodring for – Laura Geller. Caption reads: [...] @@Laura Geller Beauty!!....](https://images.od.modash.io/773fa9ab2cf1f51822057d7a5fe642d24db0ec4a)
![TikTok post by @aimeewoodring for – Laura Geller. Caption reads: [...] @Laura Geller Beauty !! #laurageller....](https://images.od.modash.io/7da165e5dcba442202fbffc36144482e3563b93c)
![TikTok post by @aimeewoodring for – Laura Geller. Caption reads: [...] @Laura Geller Beauty #laurageller....](https://images.od.modash.io/7c4786c0bbd3558fc6192b3b1ad8ad39d4783de6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where – Laura Geller had the most influencer activity. 64.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9%)
- Canada (4.9%)
- India (4.6%)
– Laura Geller's influencer activity by market
Here is another example of – Laura Geller collaborating with an influencer in United States.
sammycakes2020 x – Laura Geller
![TikTok post by @sammycakes2020 for – Laura Geller. Caption reads: [...] deal. #makeupdeal #makeupbundle....](https://images.od.modash.io/b41e97db3a3ef6217a7c528f30e70d49e2ba6c1a)
– Laura Geller's influencer activity vs. related brands
Laura Geller targets approachable, complexion-focused makeup, similar to bareMinerals and Physicians Formula in everyday wear and skin-friendly positioning. These peers are useful comparisons for influencer demos, before/after content, and age-inclusive messaging.
Total influencer content
– Laura Geller vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
– Laura Geller leads with 18.9k sponsored posts, significantly outpacing bareMinerals (5.7k posts) and Physicians Formula (1.3k posts). Across all three brands, the average volume is 8.7k posts, indicating mature, scaled influencer programs. Laura Geller has posted more than three times as many total posts as bareMinerals and far more than Physicians Formula.
By social platform
– Laura Geller vs. related brands influencer activity (by social platform)
Sponsored posts by platform
– Laura Geller leads on Instagram and TikTok, while bareMinerals leads on YouTube. The gap is most notable on TikTok, with – Laura Geller at 17k, bareMinerals at 4.4k, Physicians Formula at 730 posts. – Laura Geller's activity is particularly concentrated on TikTok. On TikTok, Laura Geller has posted nearly four times as many posts as bareMinerals and far more than Physicians Formula.
By geographical market
– Laura Geller vs. related brands influencer activity (by country)
Estimated sponsored posts in – Laura Geller's top markets
– Laura Geller has the highest estimated sponsored-post volume in United States (12k posts, 64.8%), United Kingdom (1.7k posts, 9%), Canada (928 posts, 4.9%), suggesting a North America focus, while bareMinerals leads in Japan with 728 posts (12.7%), while Physicians Formula leads in Spain with 76 posts (5.9%). Looking at United States specifically, the split is – Laura Geller at 12k posts (64.8%), bareMinerals at 2.7k posts (46.3%), Physicians Formula at 566 posts (44.1%). – Laura Geller's strength in United States and United Kingdom may indicate a home-market focus, while Physicians Formula shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- bareMinerals's Influencer Marketing Strategy
- Physicians Formula's Influencer Marketing Strategy
- Glow Recipe's Influencer Marketing Strategy
- OLIPOP's Influencer Marketing Strategy
- Oakcha's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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