– Laura Geller Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by – Laura Geller over the last 12 months.
This report breaks down where & how – Laura Geller invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with – Laura Geller, see here: – Laura Geller influencers.
Influencer activity throughout the year
– Laura Geller's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
– Laura Geller's influencer activity by month
Number of sponsored posts
– Laura Geller's sponsored post volume peaks in June with 279 posts, 197% higher than the monthly average of 94. March recorded the lowest activity at 30 posts, 68% below average. This could reflect a holiday-focused influencer strategy.
– Laura Geller's influencer activity by month (views)
Total views on sponsored video posts
August generated the most views at 13.2M, while February recorded the least at 179.3k. Across all tracked posts in the 12-month window, average views per post were 39.7k. Interestingly, the highest-view month (August) does not align with peak post volume (June), which could indicate performance differences across months. The top-performing tracked post, by @thekerriesmart, generated 10.3M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of – Laura Geller's sponsored influencer collaborations break down by social platform:
- Instagram: 1.1k posts (100%)
– Laura Geller's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for – Laura Geller.
Here are 1 examples of – Laura Geller's recent sponsored collaborations (one each for Instagram).
thekerriesmart x – Laura Geller
![Instagram post by @thekerriesmart for – Laura Geller. Caption reads: [...] and now ships to Canada🩷
#LauraGeller....](https://images.od.modash.io/e2b712837d5a10c44983559eb1f2ad814b828660)
Influencer bio
Makeup for women 40+ Aging skin - but make it chic Curly hair + elevated everyday style Certified girls’ girl. No notes. 🖤 @iloveyoumore.podcast 🎙️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 83.9%
- Posts: 16.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers – Laura Geller are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
– Laura Geller's influencers average views (Instagram)
Based on each influencer's average views per post
With 54.8% of partnerships featuring creators averaging <1K views, – Laura Geller's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (647.4k avg views/post):
kchenoweth x – Laura Geller
![Instagram post by @kchenoweth for – Laura Geller. Caption reads: [...] I’m obsessed with these goodies from....](https://images.od.modash.io/cc4532f631baf54750a7009dffbd41bcb94758a3)
Influencer bio
We sing because we can’t speak anymore
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.5k avg views/post):
sandrasays.co x – Laura Geller
![Instagram post by @sandrasays.co for – Laura Geller. Caption reads: [...] online now at @sephora !
#lgvip25....](https://images.od.modash.io/d9e113661f73d28c8d342ea31247a0c430b92fb5)
Influencer bio
🎥 Influencer | Empowering Women 40+ to Embrace Their Beauty, health & wellness! NY/NJ 💋 Skin • Makeup • Fitness • Lifestyle 📩 lex.mcmichael@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
– Laura Geller's repeat partnerships
Out of 723 unique influencers in our dataset, 60 of them (8%) posted content for – Laura Geller in 3 or more separate calendar months. The most consistent partner is @roseandben, who has collaborated across 10 months with 11 total posts.
Here are 3 examples of – Laura Geller's repeat influencer partnerships, with links to the sponsored content.
roseandben x – Laura Geller
![Instagram post by @roseandben for – Laura Geller. Caption reads: [...] then take a gander at @lauragellerbeauty....](https://images.od.modash.io/409a7b9e5a79ace6aaf949c222f3bbe5b85a174e)
reli_onthelose x – Laura Geller
![Instagram post by @reli_onthelose for – Laura Geller. Caption reads: @lauragellerbeauty has done it again! [...].](https://images.od.modash.io/b70903be5b003c051b02b30973d7a1a9b7ac1c6f)
![Instagram post by @reli_onthelose for – Laura Geller. Caption reads: Shoutout to @lauragellerbeauty for another [...].](https://images.od.modash.io/1094898cb7edbfba8c73c5fbc802e8be95f33d53)
thekerripaul x – Laura Geller
![Instagram post by @thekerripaul for – Laura Geller. Caption reads: [...] my mama with our fav @lauragellerbeauty....](https://images.od.modash.io/952c27c1811af93a067fe141ffcb352337d57ac5)
![Instagram post by @thekerripaul for – Laura Geller. Caption reads: [...] Correcting Foundation from....](https://images.od.modash.io/bc9dd1e51ce6cb9a98f8063bfc92928ae8824f25)
![Instagram post by @thekerripaul for – Laura Geller. Caption reads: [...] #CiaoFromLauraGeller #TravelWithLGBeauty....](https://images.od.modash.io/166d3a39045d32a653217e68770c6bd925d5bde6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where – Laura Geller had the most influencer activity. 65.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.1%)
- Brazil (4.7%)
- Canada (4.3%)
– Laura Geller's influencer activity by market
Here is another example of – Laura Geller collaborating with an influencer in United States.
patriciaheaton x – Laura Geller
![Instagram post by @patriciaheaton for – Laura Geller. Caption reads: [...] Full Coverage Baked Starter Kit from....](https://images.od.modash.io/13e8220895bb707ad6e83db0b04ceb4d0045ab40)
– Laura Geller's influencer activity vs. related brands
Laura Geller competes in complexion-focused makeup with Laura Mercier and bareMinerals, which are also known for face products and everyday wearability. They overlap in influencer content around mature-skin routines, easy application, and long-wear performance.
Total influencer content
– Laura Geller vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Laura Mercier leads with 2.9k sponsored posts, significantly outpacing bareMinerals (1.4k posts) and – Laura Geller (1.1k posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments.
By social platform
– Laura Geller vs. related brands influencer activity (by social platform)
Sponsored posts by platform
– Laura Geller leads on Instagram, while Laura Mercier has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Laura Mercier at 2.2k, bareMinerals at 1.1k, – Laura Geller at 0 posts. – Laura Geller's activity is particularly concentrated on Instagram. TikTok shows far more posts for Laura Mercier and bareMinerals while Laura Geller has none.
By geographical market
– Laura Geller vs. related brands influencer activity (by country)
Estimated sponsored posts in – Laura Geller's top markets
Laura Mercier has the highest estimated sponsored-post volume in United States (1.1k posts, 39.3%), United Kingdom (283 posts, 9.9%), Brazil (206 posts, 7.2%). Looking at United States specifically, the split is Laura Mercier at 1.1k posts (39.3%), bareMinerals at 786 posts (55.5%), – Laura Geller at 737 posts (65.3%).
Read more influencer strategy breakdowns
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