– Laura Geller Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 18.5k pieces of influencer content sponsored by – Laura Geller over the last 12 months.
This report breaks down where & how – Laura Geller invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with – Laura Geller, see here: – Laura Geller influencers.
Influencer activity throughout the year
– Laura Geller's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
– Laura Geller's influencer activity by month
Number of sponsored posts
– Laura Geller's sponsored post volume peaks in January with 2.9k posts, 89% higher than the monthly average of 1.5k. July recorded the lowest activity at 799 posts, 48% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of – Laura Geller's sponsored influencer collaborations break down by social platform:
- TikTok: 17.0k posts (91.9%)
- Instagram: 1.4k posts (7.7%)
- YouTube: 68 posts (0.4%)
– Laura Geller's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for – Laura Geller.
Here are 3 examples of – Laura Geller's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
carolinestanbury x – Laura Geller
Influencer bio
info@carolinestanbury.com 📩 @uncutanduncensoredpodcast @izumihotels @mscsalons @stanburyretreats Join my next RETREAT ? 👇🏻 UAE Permit:2187077
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
angiegail83 x – Laura Geller
![TikTok post by @angiegail83 for – Laura Geller. Caption reads: [...] Geller @Laura Geller Beauty #lipstick....](https://images.od.modash.io/a81e8d72ba5e040e6614303e99608e8185e4e74f)
Influencer bio
✨ Makeup & Skincare for women 40+ 💖 Tried, Tested & Actually Worth Buying 👇 Shop My Top Sellers & Daily Deals
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
StephanieVoltaire x – Laura Geller
![YouTube post by @StephanieVoltaire for – Laura Geller. Caption reads: [...] Baked Starter Kit (Shade: Toffee):....](https://images.od.modash.io/0427fecc0867b67cdcfe8d4b507a593b9e70a756)
Influencer bio
Uplifting self care content and productive vlogs to become a better version of ourselves weekly. Thanks for stopping by and please don't forget to comment, rate and subscribe! FOR BUSINESS INQUIRIES ONLY: stephanie@harpers.us For authorization purposes only, this account is verified and represented by Harper’s Management.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.7%
- Carousels: 5.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers – Laura Geller are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
– Laura Geller's influencers average views (TikTok)
Based on each influencer's average views per post
With 80.7% of partnerships featuring creators averaging <1K views, – Laura Geller's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (457.8k avg views/post):
therealfrandrescher x – Laura Geller
![TikTok post by @therealfrandrescher for – Laura Geller. Caption reads: [...] too!!!🎄🕎 Shop yours now on LauraGeller.com....](https://images.od.modash.io/b161434ec9efc84fb015d00708648d7a8946d3e1)
Influencer bio
The Nanny, Cancer Schmancer, Pres SAG-AFTRA, environmentalist, gay advocate,
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
ericakate_ x – Laura Geller
![TikTok post by @ericakate_ for – Laura Geller. Caption reads: [...] #eyeshadowpalette #laurageller....](https://images.od.modash.io/868661ce8c761a262866e2e3a5c6beb1a59bf37b)
Influencer bio
📍 Alabama 💋 Your makeup girl. 💌 EricaKateCollabs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
– Laura Geller's repeat partnerships
Out of 5.1k unique influencers in our dataset, 789 of them (15%) posted content for – Laura Geller in 3 or more separate calendar months. The most consistent partner is @erinemiller81, who has collaborated across 12 months with 391 total posts.
Here are 3 examples of – Laura Geller's repeat influencer partnerships, with links to the sponsored content.
erinemiller81 x – Laura Geller
![TikTok post by @erinemiller81 for – Laura Geller. Caption reads: [...] #tiktokshopjumpstartsale #lauragellerbeauty....](https://images.od.modash.io/0bf7afe8c23fdc7054c5157b1752358bfc2b2874)
![TikTok post by @erinemiller81 for – Laura Geller. Caption reads: [...] #tiktokshopjumpstartsale #lauragellerbeauty....](https://images.od.modash.io/0730d525a59a3e2ed2e0591324b25eb3da2d5f9f)
![TikTok post by @erinemiller81 for – Laura Geller. Caption reads: [...] #newyearnewme #lauragellerbeauty #gellergal....](https://images.od.modash.io/8fbf84c8951dce46977dd2dfcef7aaddad0c6e96)
stacyspage x – Laura Geller
![TikTok post by @stacyspage for – Laura Geller. Caption reads: [...]....](https://images.od.modash.io/ea36cc1c21b2a4024e59bf3a70ac6fc439c97618)
![TikTok post by @stacyspage for – Laura Geller. Caption reads: [...] Beauty #makeupformatureskin #laurageller....](https://images.od.modash.io/231b5d06a10ef161008ca3268162ca954e4ebd01)
![TikTok post by @stacyspage for – Laura Geller. Caption reads: [...] with makeup brush. #laurageller....](https://images.od.modash.io/e730536e9f05c512399cbc49427066e9f9f5fa78)
jackie.tb4 x – Laura Geller
![TikTok post by @jackie.tb4 for – Laura Geller. Caption reads: [...] #beauty #filler #makeup #laurageller....](https://images.od.modash.io/4758a3fe334d065d4298189d0c66f8785e22bebf)
![TikTok post by @jackie.tb4 for – Laura Geller. Caption reads: [...] #beauty #makeup #cosmetics #laurageller....](https://images.od.modash.io/b814c1fb7e0cf4ca4c9f8ee71b4a06c25ccd60f7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where – Laura Geller had the most influencer activity. 69.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.5%)
- Canada (4.5%)
- India (3.5%)
– Laura Geller's influencer activity by market
Here is another example of – Laura Geller collaborating with an influencer in United States.
sammycakes2020 x – Laura Geller
![TikTok post by @sammycakes2020 for – Laura Geller. Caption reads: [...] deal. #makeupdeal #makeupbundle....](https://images.od.modash.io/b41e97db3a3ef6217a7c528f30e70d49e2ba6c1a)
– Laura Geller's influencer activity vs. related brands
Laura Geller, bareMinerals, and Laura Mercier all compete in complexion and everyday glam makeup, making them natural comparisons for influencer tutorial formats and audience overlap around mature-friendly beauty.
Total influencer content
– Laura Geller vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
– Laura Geller leads with 18.5k sponsored posts, significantly outpacing Laura Mercier (12.1k posts) and bareMinerals (5.8k posts). Across all three brands, the average volume is 12.1k posts, indicating mature, scaled influencer programs. Laura Geller has more total posts than bareMinerals and Laura Mercier combined.
By social platform
– Laura Geller vs. related brands influencer activity (by social platform)
Sponsored posts by platform
– Laura Geller leads on TikTok, while Laura Mercier has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with – Laura Geller at 17k, Laura Mercier at 8.9k, bareMinerals at 4.5k posts. – Laura Geller's activity is particularly concentrated on TikTok. Laura Geller has far more TikTok posts than bareMinerals and Laura Mercier.
By geographical market
– Laura Geller vs. related brands influencer activity (by country)
Estimated sponsored posts in – Laura Geller's top markets
– Laura Geller has the highest estimated sponsored-post volume in United States (13k posts, 69.6%), United Kingdom (1.8k posts, 9.5%), Canada (833 posts, 4.5%), suggesting a North America focus, while Laura Mercier leads in Brazil with 1k posts (8.5%), while bareMinerals leads in Japan with 886 posts (15.3%). Looking at United States specifically, the split is – Laura Geller at 13k posts (69.6%), Laura Mercier at 4.6k posts (38.1%), bareMinerals at 2.5k posts (42.4%). – Laura Geller's strength in United States and United Kingdom may indicate a home-market focus, while Laura Mercier shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- bareMinerals's Influencer Marketing Strategy
- Laura Mercier's Influencer Marketing Strategy
- Glow Recipe's Influencer Marketing Strategy
- BYOMA's Influencer Marketing Strategy
- Oakcha's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.