We analyzed 3.0k pieces of influencer content sponsored by Baby Brezza over the last 12 months.
This report breaks down where & how Baby Brezza invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Baby Brezza, see here: Baby Brezza influencers.
Baby Brezza's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Baby Brezza's influencer output appears relatively consistent throughout the year, averaging about 247 sponsored posts per month. March recorded the highest volume at 322 posts (30% above average), while February was the quietest at 141 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Baby Brezza's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Baby Brezza.
Here are 3 examples of Baby Brezza's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
💕 @milamovement founder ✨here to help you love yourself collabs: caroline@adsales.no
Collaboration metrics
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Influencer bio
Lifestyle | motherhood PR💌alisajamily@icloud.com
Collaboration metrics
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Influencer bio
Moi! Olen suomalainen tubettaja, joka tekee videoita kaikesta mahdollisesta: elämästä, peleistä, trendikkäistä aiheista, ja niin edelleen. Brand collaborations/Events: roni.back@fament.fi Muut yhteydenotot: ronjasaxelin@backmedia.fi Hello! I am a Finnish YouTuber who makes videos about everything; life, trendy subjects, games, and so on. I am partnered with Splay Suomi Network.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Baby Brezza are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 35.1% of partnerships featuring creators averaging 1K-5K views, Baby Brezza's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 25.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (425.1k avg views/post):
Influencer bio
Husband & Dad of 2 | Dallas, TX. More links below:
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.7k avg views/post):
Influencer bio
Mama to Cayman & Capri 🤍 💌 jessnoons.partnerships@gmail.com
Collaboration metrics
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Out of 2.2k unique influencers in our dataset, 76 of them (3%) posted content for Baby Brezza in 3 or more separate calendar months. The most consistent partner is @kidsinspirations_polska, who has collaborated across 8 months with 11 total posts.
Here are 3 examples of Baby Brezza's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Baby Brezza had the most influencer activity. 45% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Baby Brezza collaborating with an influencer in United States.
Like Baby Brezza, both GROWNSY and Momcozy sell baby-feeding and infant-care essentials that target new and expecting parents. They compete for the same caregiver audience across similar creator niches (parenting, baby registry, newborn routines).
Total sponsored posts tracked (last 12 months)
Momcozy leads with 23.5k sponsored posts, significantly outpacing Baby Brezza (3k posts) and GROWNSY (1.5k posts). Across all three brands, the average volume is 9.3k posts, indicating mature, scaled influencer programs. Momcozy has far more total posts than Baby Brezza and GROWNSY.
Sponsored posts by platform
Among these brands, Momcozy leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Momcozy at 18.3k, Baby Brezza at 1.3k, GROWNSY at 1k posts. Momcozy's activity is particularly concentrated on TikTok. On TikTok, Momcozy has far more posts than Baby Brezza and GROWNSY.
Estimated sponsored posts in Baby Brezza's top markets
Momcozy has the highest estimated sponsored-post volume in United States (12k posts, 49.5%), France (2.1k posts, 8.8%), United Kingdom (2k posts, 8.4%), suggesting a Europe focus, while Baby Brezza leads in India with 141 posts (4.7%), while GROWNSY leads in Turkey with 113 posts (7.8%). Looking at United States specifically, the split is Momcozy at 12k posts (49.5%), Baby Brezza at 1.3k posts (45%), GROWNSY at 884 posts (60.9%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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