Baby Brezza Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.9k pieces of influencer content sponsored by Baby Brezza over the last 12 months.

This report breaks down where & how Baby Brezza invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Baby Brezza, see here: Baby Brezza influencers.

Influencer activity throughout the year

Baby Brezza's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Baby Brezza's influencer output appears relatively consistent throughout the year, averaging about 243 sponsored posts per month. January recorded the highest volume at 297 posts (22% above average), while April was the quietest at 115 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Baby Brezza's sponsored influencer collaborations break down by social platform:

• Instagram: 1.6k posts (56.4%)
• TikTok: 1.3k posts (43.3%)
• YouTube: 8 posts (0.3%)

Instagram influencer marketing is a clear focus for Baby Brezza.

Here are 3 examples of Baby Brezza's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

camillalor x Baby Brezza

camillalor

@camillalor

09 Jun, 25

1.3M

14.7k

advert @babybrezza_scandinavia Night time routine with a [...]

Influencer bio

💕 @milamovement founder ✨here to help you love yourself collabs: caroline@adsales.no

Collaboration metrics

Post views1.3M

Post EMV $41.8k

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aj.vr00 x Baby Brezza

aj.vr00

@aj.vr00

11 Jul, 25

5.4M

92.2k

It looks magical but it's @Baby Brezza 🪄 Baby Brezza Formula Pro Advanced [...]

Influencer bio

Lifestyle | mom life

Collaboration metrics

Post views5.4M

Post EMV $112.6k

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Sona.Abrahamyan x Baby Brezza

Sona.Abrahamyan

@Sona.Abrahamyan

06 Jun, 25

47.2k

1.2k

[...] Pacifier: BIBS Couture Baby Pacifier: Baby Brezza Bottle Washer Pro: Philips Avent [...]

Influencer bio

ԱՄՆ տեղափոխվելու, Լոս Անջելեսում իմ կյանքի մասին🇺🇸Միացեք YouTube-ի իմ ալիքին 🎬 Նոր վիդեոները՝ ամեն ուրբաթ՝ 19:55-ին, YouTube-ի իմ ալիքում: All liability with respect to actions taken or not taken based on the contents of this platform are hereby expressly disclaimed.  The information shared on this platform does not, and is not intended to, constitute, nor should it be considered, legal advice; instead, all information, content, and materials shared on this platform are for general informational purposes only. Consult an attorney for personalized legal guidance. Any actions taken based on this content are at your own discretion and risk..

Collaboration metrics

Post views47.2k

Post EMV $1.5k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 36.4% of partnerships featuring creators averaging 1K-5K views, Baby Brezza's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (378.7k avg views/post):

mamotutrojaczki x Baby Brezza

mamotutrojaczki

@mamotutrojaczki

08 Nov, 25

511.3k

4.8k

[...] życie ułatwia nam ekspres do mleka od Babybrezza ♥️ Wracając ze spaceru nie zastanawiam [...]

Influencer bio

Mama trojaczków Ambasador marki @ruckenpl prawdziwe życie• chaos • organizacja 📧mamotutrojaczki@gmail.com

Collaboration metrics

Post views511.3k

Post EMV $15.8k

More influencer data

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And here is another example with a smaller creator on Instagram (9.9k avg views/post):

edaalfi x Baby Brezza

edaalfi

@edaalfi

27 Feb, 26

11.6k

[...] truly matters. That’s why I chose @babybrezza_scandinavia especially the Formula Pro [...]

Influencer bio

Norway|Turkey 📧eda@karatalent.co | DM

Collaboration metrics

Post views11.6k

Post EMV $347

More influencer data

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Baby Brezza's repeat partnerships

kidsinspirations_polska x Baby Brezza

kidsinspirations_polska

@kidsinspirations_polska

23 May, 25

72.7k

218

[...] goni 🙃 I tu właśnie wkracza BabyBrezza – ekspres, który przygotowuje [...]

kidsinspirations_polska

@kidsinspirations_polska

15 Apr, 26

52.3k

278

[...] w @kidsinspirations_polska @babybrezza_polska Karmienie mlekiem [...]

kidsinspirations_polska

@kidsinspirations_polska

31 Mar, 26

26.2k

244

[...] 🩵 [WSPÓŁPRACA BARTEROWA] z @babybrezza_polska oraz [...]

michlennbocoboc x Baby Brezza

michlennbocoboc

@michlennbocoboc

29 Jul, 25

3.5k

[...] meet my new best friend—the Baby Brezza Bottle Washer Pro 😍 It [...]

michlennbocoboc

@michlennbocoboc

17 Oct, 25

2.7k

#ad @babybrezza This is your reminder to [...]

michlennbocoboc

@michlennbocoboc

23 Dec, 25

1.3k

[...] to take FOREVER… 😩 The @babybrezza SuperQuick Sterilizer Dryer [...]

ashleybechter x Baby Brezza

ashleybechter

@ashleybechter

25 Jun, 25

9.7k

101

How to descale your @Baby Brezza washer/dryer/sterilizer [...]

ashleybechter

@ashleybechter

10 Nov, 25

705

13

Baby Brezza making mom life easier with [...]

ashleybechter

@ashleybechter

01 Nov, 25

651

6

[...] #parentsmarternotharder @Baby Brezza

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (9.1%)
• Italy (4.8%)
• India (4.1%)

Here is another example of Baby Brezza collaborating with an influencer in United States.

gracieowenss x Baby Brezza

gracieowenss

@gracieowenss

09 Jun, 25

241.9k

16.4k

I'M OBSESSED @Baby Brezza 🫧🍼🩵 i already know this is going to [...]

Baby Brezza's influencer activity vs. related brands

Baby Brezza is closely benchmarked against Momcozy and GROWNSY in baby feeding and parenting essentials, with similar influencer content centered on routines, time-saving hacks, and new-parent problem solving.

Total influencer content

Momcozy leads with 22.6k sponsored posts, significantly outpacing GROWNSY (3.4k posts) and Baby Brezza (2.9k posts). Across all three brands, the average volume is 9.6k posts, indicating mature, scaled influencer programs. Momcozy has several times more total posts than Baby Brezza and GROWNSY.

By social platform

Among these brands, Momcozy leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Momcozy at 17.6k, GROWNSY at 2.3k, Baby Brezza at 1.3k posts. Momcozy's activity is particularly concentrated on TikTok. On TikTok, Momcozy has several times more posts than Baby Brezza and GROWNSY.

By geographical market

Momcozy has the highest estimated sponsored-post volume in United States (11k posts, 48.9%), France (2.4k posts, 10.4%), United Kingdom (1.6k posts, 7.2%), suggesting a Europe focus, while GROWNSY leads in Ukraine with 175 posts (5.2%), while Baby Brezza leads in Italy with 140 posts (4.8%). Looking at United States specifically, the split is Momcozy at 11k posts (48.9%), GROWNSY at 2.1k posts (62.4%), Baby Brezza at 1.3k posts (45.7%).