OQHAIR Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 8.5k pieces of influencer content sponsored by OQHAIR over the last 12 months.

This report breaks down where & how OQHAIR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with OQHAIR, see here: OQHAIR influencers.

Influencer activity throughout the year

OQHAIR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

OQHAIR's influencer output appears relatively consistent throughout the year, averaging about 698 sponsored posts per month. November recorded the highest volume at 1.1K posts (52% above average), while February was the quietest at 480 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OQHAIR's sponsored influencer collaborations break down by social platform:

• TikTok: 8.4k posts (99.7%)
• YouTube: 22 posts (0.3%)

TikTok influencer marketing is a clear focus for OQHAIR.

Here are 2 examples of OQHAIR's recent sponsored collaborations (one each for TikTok, YouTube).

miiichaelaa0 x OQHAIR

miiichaelaa0

@miiichaelaa0

15 Apr, 26

7.9M

136.6K

Love love love 🌺!!! @oqhairshop @OQHAIR #bohobraids #crochethair [...]

Influencer bio

Atl📍 Lifestyle & Beauty🎀|Vlogs🎥 💌: michaelasharp317@gmail.com

Collaboration metrics

Post views7.9M

Post EMV $164.8k

More influencer data

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VandyVanity x OQHAIR

VandyVanity

@VandyVanity

19 Aug, 26

113.6K

4.8K

[...] Natural Wave Crochet Box Braids from @OQHAIR use an upgraded thread attachment [...]

Influencer bio

“Hey guys! I’m VandyV, a beauty and fashion content creator based in Austin, Texas. I specialize in protective styles for natural hair and create tutorials on braids, locs, and wig installs to help you grow and protect your hair. Whether it’s a quick crochet install, a boho braid tutorial, or tips for maintaining your natural hair while it’s tucked away, I share practical, beginner-friendly styles that actually last. On this channel, you’ll find hair care routines, product reviews, Amazon finds, and my popular Braid School series—designed to teach you step-by-step styling techniques. I also share lifestyle content like GRWMs, fashion hauls, and creator tips to help women look and feel their best in real life. ✨ Subscribe for weekly uploads that help you slay your look, stretch your style, and simplify your hair routine!” 📩 Business Inquiries: vandyvixen@gmail.com (Paid Collaborations Only)

Collaboration metrics

Post views113.6k

Post EMV $3.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 47.4% of partnerships featuring creators averaging 1K-5K views, OQHAIR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (673.1k avg views/post):

lonidadi x OQHAIR

lonidadi

@lonidadi

20 Feb, 26

1.3M

15K

[...] #afrocurlywig #leaveout #gymhairstyle #oqhair @OQHAIR @oqhairshop

Influencer bio

Here for a good time, not a long time Dallas 📍 Lomosollc@gmail.com

Collaboration metrics

Post views1.3M

Post EMV $26.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

itsso.dee x OQHAIR

itsso.dee

@itsso.dee

20 Dec, 25

12K

216

Shop ta wig 🫵🏾🫵🏾@OQHAIR #pourtoiii #wiginstall #gluelesswigs [...]

Influencer bio

Fr📍 Hello mes amours ❀ Beauty • Lifestyle • Wellness 💌itssodee.contact@gmail.com

Collaboration metrics

Post views12.0k

Post EMV $250

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

OQHAIR's repeat partnerships

shaylaaaa25 x OQHAIR

shaylaaaa25

@shaylaaaa25

03 Apr, 26

2.5M

41.9K

[...] perfect for the summer ☀️ @oqhairshop @OQHAIR #oqhair [...]

shaylaaaa25

@shaylaaaa25

07 Mar, 26

1.8M

26.2K

[...] a new half wig, this is it! @OQHAIR @oqhairshop #oqhair [...]

shaylaaaa25

@shaylaaaa25

24 Jan, 26

132.3K

2.2K

[...] hair is honestly soo 🔥🔥 @OQHAIR @oqhairshop #oqhair [...]

niyahmariiie x OQHAIR

niyahmariiie

@niyahmariiie

26 Feb, 26

1.6M

30.4K

[...] about this hair 🫶🏽 @OQHAIR @oqhairshop i’m wearing the [...]

niyahmariiie

@niyahmariiie

24 Oct, 25

712.6K

19.4K

@oqhairshop @OQHAIR i’m wearing the [...]

niyahmariiie

@niyahmariiie

25 Feb, 26

381.4K

5.1K

[...] curly hair and color! 🧸@OQHAIR @oqhairshop i’m wearing the [...]

aliyahmuse x OQHAIR

aliyahmuse

@aliyahmuse

24 Oct, 25

61K

614

[...] hair SOOOO bad. Unit from @OQHAIR @oqhairshop #oqhair [...]

aliyahmuse

@aliyahmuse

20 Dec, 25

40.9K

868

@OQHAIR really sets the standard man [...]

aliyahmuse

@aliyahmuse

26 Nov, 25

39.8K

659

[...] is so stunning! Unit from @OQHAIR @oqhairshop [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (11.3%)
• Canada (3.3%)
• South Africa (2.2%)

Here is another example of OQHAIR collaborating with an influencer in United States.

tianashannell x OQHAIR

tianashannell

@tianashannell

21 Nov, 25

4.7M

53.9K

I absolutely loveee this hair!! 😍😍😍 @OQHAIR @oqhairshop [...]

OQHAIR's influencer activity vs. related brands

OQHAIR’s extensions and hairpiece focus competes closely with BELLAMI Hair and Ashimary Hair, all targeting similar beauty shoppers through installation tutorials, transformations, and creator discount codes.

Total influencer content

OQHAIR leads with 8.5K sponsored posts, significantly outpacing Ashimary Hair (4.3K posts) and BELLAMI Hair (2.6K posts). Across all three brands, the average volume is 5.1K posts, indicating mature, scaled influencer programs. OQHAIR has far more total social posts than BELLAMI Hair and Ashimary Hair.

By social platform

OQHAIR leads on TikTok, while BELLAMI Hair has the most activity on Instagram and Ashimary Hair has the most activity on YouTube. The gap is most notable on TikTok, with OQHAIR at 8.4K, Ashimary Hair at 3.8K, BELLAMI Hair at 451 posts. OQHAIR's activity is particularly concentrated on TikTok. OQHAIR posts almost entirely on TikTok, with no Instagram posts, while BELLAMI Hair posts mostly on Instagram.

By geographical market

OQHAIR has the highest estimated sponsored-post volume in United States (6.8K posts, 79.7%), United Kingdom (957 posts, 11.3%), Canada (280 posts, 3.3%), suggesting a North America focus, while Ashimary Hair has the highest estimated sponsored-post volume in South Africa (156 posts, 3.6%), Nigeria (126 posts, 2.9%), suggesting a Africa focus, while BELLAMI Hair leads in Brazil with 98 posts (3.8%). Looking at United States specifically, the split is OQHAIR at 6.8K posts (79.7%), Ashimary Hair at 3.4K posts (78.1%), BELLAMI Hair at 1.9K posts (75.2%). OQHAIR's strength in United States and United Kingdom may indicate a home-market focus, while Ashimary Hair shows broader regional investment.