OQHAIR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 8.1k pieces of influencer content sponsored by OQHAIR over the last 12 months.
This report breaks down where & how OQHAIR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OQHAIR, see here: OQHAIR influencers.
Influencer activity throughout the year
OQHAIR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
OQHAIR's influencer activity by month
Number of sponsored posts
OQHAIR's influencer output appears relatively consistent throughout the year, averaging about 677 sponsored posts per month. November recorded the highest volume at 1.1k posts (56% above average), while September was the quietest at 369 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OQHAIR's sponsored influencer collaborations break down by social platform:
- TikTok: 8.1k posts (99.8%)
- YouTube: 18 posts (0.2%)
OQHAIR's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for OQHAIR.
Here are 2 examples of OQHAIR's recent sponsored collaborations (one each for TikTok, YouTube).
miiichaelaa0 x OQHAIR
Influencer bio
Atl📍 Lifestyle & Beauty🎀|Vlogs🎥 💌: michaelasharp317@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
VandyVanity x OQHAIR
Influencer bio
“Hey guys! I’m VandyV, a beauty and fashion content creator based in Austin, Texas. I specialize in protective styles for natural hair and create tutorials on braids, locs, and wig installs to help you grow and protect your hair. Whether it’s a quick crochet install, a boho braid tutorial, or tips for maintaining your natural hair while it’s tucked away, I share practical, beginner-friendly styles that actually last. On this channel, you’ll find hair care routines, product reviews, Amazon finds, and my popular Braid School series—designed to teach you step-by-step styling techniques. I also share lifestyle content like GRWMs, fashion hauls, and creator tips to help women look and feel their best in real life. ✨ Subscribe for weekly uploads that help you slay your look, stretch your style, and simplify your hair routine!” 📩 Business Inquiries: vandyvixen@gmail.com (Paid Collaborations Only)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99%
- Carousels: 1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers OQHAIR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
OQHAIR's influencers average views (TikTok)
Based on each influencer's average views per post
With 46.6% of partnerships featuring creators averaging 1K-5K views, OQHAIR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (775.1k avg views/post):
miie.ko x OQHAIR
Influencer bio
Instagram: @miie.ko South Jersey braider (All Hair included) Email : miekowatson8@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
officialdiioradore x OQHAIR
Influencer bio
@cia | 20 Wig Influencer 🎀 ✉️' leticiaamassundaa@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
OQHAIR's repeat partnerships
Out of 3k unique influencers in our dataset, 339 of them (11%) posted content for OQHAIR in 3 or more separate calendar months. The most consistent partner is @arriisbad, who has collaborated across 11 months with 26 total posts.
Here are 3 examples of OQHAIR's repeat influencer partnerships, with links to the sponsored content.
arriisbad x OQHAIR
![TikTok post by @arriisbad for OQHAIR. Caption reads: Hair from @OQHAIR @oqhairshop 😍😍❤️ - - - [...].](https://images.od.modash.io/3029bc03c0bc1f402df99c4e156c73bcbeeaf239)
![TikTok post by @arriisbad for OQHAIR. Caption reads: [...] natural hair with me using @OQHAIR half wig....](https://images.od.modash.io/04ef6c6bbbf6064d7a5310c8e5ef4362c660d99e)
shaylaaaa25 x OQHAIR
![TikTok post by @shaylaaaa25 for OQHAIR. Caption reads: [...] perfect for the summer ☀️ @oqhairshop....](https://images.od.modash.io/70a581b6572e3305eb80755663cca0f83f1a12cb)
![TikTok post by @shaylaaaa25 for OQHAIR. Caption reads: [...] a new half wig, this is it! @OQHAIR....](https://images.od.modash.io/550b9e363763630705bb3ee803e666399e5cb856)
![TikTok post by @shaylaaaa25 for OQHAIR. Caption reads: [...] hair is honestly soo 🔥🔥 @OQHAIR....](https://images.od.modash.io/ef05482ff39fa582a4eb0c032007ac6bf55aa659)
ru.mill x OQHAIR
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where OQHAIR had the most influencer activity. 88.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.9%)
- Canada (2.7%)
- South Africa (1.5%)
OQHAIR's influencer activity by market
Here is another example of OQHAIR collaborating with an influencer in United States.
tianashannell x OQHAIR
OQHAIR's influencer activity vs. related brands
OQHAIR competes in extensions and hair transformations with BELLAMI Hair and Ashimary Hair, where creators drive conversion through install videos, density comparisons, and longevity reviews.
Total influencer content
OQHAIR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OQHAIR leads with 8.1k sponsored posts, significantly outpacing Ashimary Hair (4.4k posts) and BELLAMI Hair (1.7k posts). Across all three brands, the average volume is 4.7k posts, indicating mature, scaled influencer programs. OQHAIR has several times more total posts than BELLAMI Hair and Ashimary Hair.
By social platform
OQHAIR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
OQHAIR leads on TikTok, while BELLAMI Hair has the most activity on Instagram and Ashimary Hair has the most activity on YouTube. The gap is most notable on TikTok, with OQHAIR at 8.1k, Ashimary Hair at 3.9k, BELLAMI Hair at 454 posts. OQHAIR's activity is particularly concentrated on TikTok. TikTok is the main source of OQHAIR’s posts, with several times more TikTok posts than BELLAMI Hair and Ashimary Hair, while OQHAIR has no Instagram posts in this dataset.
By geographical market
OQHAIR vs. related brands influencer activity (by country)
Estimated sponsored posts in OQHAIR's top markets
OQHAIR has the highest estimated sponsored-post volume in United States (7.2k posts, 88.1%), United Kingdom (399 posts, 4.9%), Canada (220 posts, 2.7%), suggesting a North America focus, while Ashimary Hair has the highest estimated sponsored-post volume in South Africa (158 posts, 3.6%), Nigeria (141 posts, 3.2%), suggesting a Africa focus. Looking at United States specifically, the split is OQHAIR at 7.2k posts (88.1%), Ashimary Hair at 3.4k posts (76.3%), BELLAMI Hair at 1.3k posts (76.2%). OQHAIR's strength in United States and United Kingdom may indicate a home-market focus, while Ashimary Hair shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BELLAMI Hair's Influencer Marketing Strategy
- Ashimary Hair's Influencer Marketing Strategy
- Amos Sweets's Influencer Marketing Strategy
- Ellis Brooklyn's Influencer Marketing Strategy
- KATCH ME's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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