We analyzed 6.4k pieces of influencer content sponsored by OQHAIR over the last 12 months.
This report breaks down where & how OQHAIR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OQHAIR, see here: OQHAIR influencers.
OQHAIR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
OQHAIR's sponsored post volume appears to trend upward over the 12-month period, rising from 700 posts in January to 736 in December. The peak month, November, reached 1.1k posts, 102% higher than the monthly average of 527.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OQHAIR's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for OQHAIR.
Here are 2 examples of OQHAIR's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers OQHAIR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 45.8% of partnerships featuring creators averaging 1K-5K views, OQHAIR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (611.9k avg views/post):
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 2.5k unique influencers in our dataset, 227 of them (9%) posted content for OQHAIR in 3 or more separate calendar months. The most consistent partner is @aliyahmuse, who has collaborated across 9 months with 22 total posts.
Here are 3 examples of OQHAIR's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
OQHAIR sells hair solutions that appeal to extension/wig and beauty-styling shoppers often reached through creators. BELLAMI Hair and Curlyme play in the same creator-driven hair category and compete for similar customers shopping transformations and protective styles.
Total sponsored posts tracked (last 12 months)
OQHAIR leads with 6.4k sponsored posts, significantly outpacing BELLAMI Hair (3.7k posts) and Curlyme (1.8k posts). Across all three brands, the average volume is 4k posts, indicating mature, scaled influencer programs. OQHAIR has more total posts than BELLAMI Hair and Curlyme combined.
Sponsored posts by platform
OQHAIR leads on TikTok, while BELLAMI Hair has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with OQHAIR at 6.3k, Curlyme at 1.7k, BELLAMI Hair at 441 posts. OQHAIR's activity is particularly concentrated on TikTok. OQHAIR’s activity is concentrated on TikTok, while BELLAMI Hair’s is concentrated on Instagram.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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