OQHAIR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.7k pieces of influencer content sponsored by OQHAIR over the last 12 months.
This report breaks down where & how OQHAIR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OQHAIR, see here: OQHAIR influencers.
Influencer activity throughout the year
OQHAIR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
OQHAIR's influencer activity by month
Number of sponsored posts
OQHAIR's sponsored post volume peaks in November with 1.1k posts, 87% higher than the monthly average of 561. May recorded the lowest activity at 353 posts, 37% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OQHAIR's sponsored influencer collaborations break down by social platform:
- TikTok: 6.7k posts (100%)
- YouTube: 2 posts (0%)
OQHAIR's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for OQHAIR.
Here are 2 examples of OQHAIR's recent sponsored collaborations (one each for TikTok, YouTube).
jai.ann.monroe x OQHAIR
Influencer bio
✨ The Jai Ann Monroe Method Full step-by-step glueless wig method 🔗 Release update coming soon
Collaboration metrics
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WynneJean x OQHAIR
![YouTube post by @WynneJean for OQHAIR. Caption reads: [...] am in loveeee. Is it lace season?....](https://images.od.modash.io/5145e2fed8260019ce8b9189c8cca07f10ff9af0)
Influencer bio
WynneJean.com Instagram | @WynneJean Facebook | WynneJean TikTok | @WynneJean Beauty | Travel | Lifestyle
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.4%
- Carousels: 1.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers OQHAIR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
OQHAIR's influencers average views (TikTok)
Based on each influencer's average views per post
With 47.2% of partnerships featuring creators averaging 1K-5K views, OQHAIR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (611.9k avg views/post):
kayleeemal x OQHAIR
Influencer bio
your fav plus size fashion girlie ✨ IG: @fatgirlhero | Paid Collabs Only 💌: maiarobinsonpr@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
fatgirlhero x OQHAIR
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
OQHAIR's repeat partnerships
Out of 2.6k unique influencers in our dataset, 238 of them (9%) posted content for OQHAIR in 3 or more separate calendar months. The most consistent partner is @arriisbad, who has collaborated across 10 months with 21 total posts.
Here are 3 examples of OQHAIR's repeat influencer partnerships, with links to the sponsored content.
arriisbad x OQHAIR
![TikTok post by @arriisbad for OQHAIR. Caption reads: Hair from @OQHAIR @oqhairshop 😍😍❤️ - - - [...].](https://images.od.modash.io/3029bc03c0bc1f402df99c4e156c73bcbeeaf239)
![TikTok post by @arriisbad for OQHAIR. Caption reads: [...] natural hair with me using @OQHAIR half wig....](https://images.od.modash.io/04ef6c6bbbf6064d7a5310c8e5ef4362c660d99e)
![TikTok post by @arriisbad for OQHAIR. Caption reads: [...] my type 4 hair⁉️ thanks... @OQHAIR....](https://images.od.modash.io/f256e246b5232bfa059a63bc5f3d383a4c706890)
ru.mill x OQHAIR
aliyahmuse x OQHAIR
![TikTok post by @aliyahmuse for OQHAIR. Caption reads: [...] half wigs are LOL. Hair from @OQHAIR....](https://images.od.modash.io/24ff5c6076cd61cedb7588ceca0487998926a828)
![TikTok post by @aliyahmuse for OQHAIR. Caption reads: [...] does it for meeeee. Hair from @OQHAIR....](https://images.od.modash.io/06813c3c38e8099de363d82c34b1c526005334d2)
![TikTok post by @aliyahmuse for OQHAIR. Caption reads: [...] hair SOOOO bad. Unit from @OQHAIR....](https://images.od.modash.io/147209eca1e54881040688a23f0e80e6a433e632)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where OQHAIR had the most influencer activity. 61.7% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (25.8%)
- Canada (7%)
- Australia (2.8%)
OQHAIR's influencer activity by market
Here is another example of OQHAIR collaborating with an influencer in United States.
eno_kay x OQHAIR
![TikTok post by @eno_kay for OQHAIR. Caption reads: [...] kinky straight wig from @OQHAIR PRE CUT *....](https://images.od.modash.io/4a9ce0dc964a833a38aec86913a663dd6f2ec838)
OQHAIR's influencer activity vs. related brands
OQHAIR overlaps with BELLAMI Hair and Curlyme in the hair extensions/wigs ecosystem targeting similar beauty shoppers and creators. These brands share a reliance on installation tutorials, transformations, and shade/texture matching content.
Total influencer content
OQHAIR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OQHAIR leads with 6.7k sponsored posts, significantly outpacing Curlyme (2.6k posts) and BELLAMI Hair (2k posts). Across all three brands, the average volume is 3.8k posts, indicating mature, scaled influencer programs. OQHAIR has more than twice the total posts of Curlyme and more than three times the total posts of BELLAMI Hair.
By social platform
OQHAIR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
OQHAIR leads on TikTok, while BELLAMI Hair has the most activity on Instagram and Curlyme has the most activity on YouTube. The gap is most notable on TikTok, with OQHAIR at 6.7k, Curlyme at 2.6k, BELLAMI Hair at 412 posts. OQHAIR's activity is particularly concentrated on TikTok. On TikTok, OQHAIR has more than twice the posts of Curlyme and far more posts than BELLAMI Hair.
By geographical market
OQHAIR vs. related brands influencer activity (by country)
Estimated sponsored posts in OQHAIR's top markets
OQHAIR has the highest estimated sponsored-post volume in United Kingdom (4.2k posts, 61.7%), Canada (472 posts, 7%), while Curlyme has the highest estimated sponsored-post volume in United States (2.3k posts, 87%), South Africa (71 posts, 2.7%), while BELLAMI Hair leads in Brazil with 83 posts (4.2%). Looking at United Kingdom specifically, the split is OQHAIR at 4.2k posts (61.7%), Curlyme at 100 posts (3.8%). OQHAIR's strength in United Kingdom may indicate a home-market focus, while BELLAMI Hair shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BELLAMI Hair's Influencer Marketing Strategy
- Curlyme's Influencer Marketing Strategy
- Amos Sweets's Influencer Marketing Strategy
- Ellis Brooklyn's Influencer Marketing Strategy
- KATCH ME's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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