Native Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 8.7k pieces of influencer content sponsored by Native over the last 12 months.
This report breaks down where & how Native invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Native, see here: Native influencers.
Influencer activity throughout the year
Native's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Native's influencer activity by month
Number of sponsored posts
Native's influencer activity appears to have tapered over the year, from 203 posts in January down to 272 in December. April was the busiest month at 1.9k posts, 167% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Native's sponsored influencer collaborations break down by social platform:
- TikTok: 8.7k posts (99.8%)
- YouTube: 20 posts (0.2%)
Native's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Native.
Here are 2 examples of Native's recent sponsored collaborations (one each for TikTok, YouTube).
joeygraziadei x Native
Influencer bio
A traitor is everyone who does not agree with me ๐ฏ๐ฏ๐ฏ๐ค๐ค
Collaboration metrics
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Billboard x Native
![YouTube post by @Billboard for Native. Caption reads: [...] ๐ #ad โ@ClaireRosinkranzOfficial and....](https://images.od.modash.io/57d0e394b3cfe749d91ba274683088817a050543)
Influencer bio
Billboard's YouTube channel brings you exclusive interviews with chart-topping artists, one-of-a-kind studio performance sessions and in-depth coverage of the world's biggest music events. To see more interviews and exclusive content with Latin talent, check out: https://www.youtube.com/@billboardlatin
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.6%
- Carousels: 3.4%
๐ก Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Native are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Native's influencers average views (TikTok)
Based on each influencer's average views per post
With 80.7% of partnerships featuring creators averaging <1K views, Native's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (11.7M avg views/post):
katie.duarte x Native
![TikTok post by @katie.duarte for Native. Caption reads: [...] was going from an antiperspirant to the....](https://images.od.modash.io/2c114c5dc275f4040afcb4affde294ea7a1a3019)
Influencer bio
๐mum of 2 life & healthy family food๐ ๐London ๐ katieduarte@thestand.agency
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.1k avg views/post):
pippa_the_prius x Native
![TikTok post by @pippa_the_prius for Native. Caption reads: [...] though lol) #complimentary #GiftedByNative....](https://images.od.modash.io/3a747a3e4f15e6d844e3641c0b4290780ac66550)
Influencer bio
Luthier + Artist ๐Nashville & HSV bus โ๏ธ pipbuilds308@gmail.com ๐ธ23๐ธ insta@/pippa_prius
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Native's repeat partnerships
Out of 5.1k unique influencers in our dataset, 352 of them (7%) posted content for Native in 3 or more separate calendar months. The most consistent partner is @thepixiesapothecary, who has collaborated across 8 months with 14 total posts.
Here are 3 examples of Native's repeat influencer partnerships, with links to the sponsored content.
thepixiesapothecary x Native
![TikTok post by @thepixiesapothecary for Native. Caption reads: [...] @pigletinbed @rhode skin @Native @laneige_us....](https://images.od.modash.io/8f3b87c98a33345d5cdb2adefd0faeaf21344b5a)
![TikTok post by @thepixiesapothecary for Native. Caption reads: [...] @rhode skin @eos Products @Native....](https://images.od.modash.io/59c24b8e39e5c481a3e30ab8e939ca838e209f62)
![TikTok post by @thepixiesapothecary for Native. Caption reads: [...] @rhode skin @Glossier @Native @Hobby Lobby....](https://images.od.modash.io/1d2592a579331ee9f1de36963216b398622cdd0c)
tagimit82 x Native
![TikTok post by @tagimit82 for Native. Caption reads: @Native #nativepartner [...].](https://images.od.modash.io/4dc00b9b3145abed67251359e64849470284ff7f)
![TikTok post by @tagimit82 for Native. Caption reads: NATIVE Daily Essentials Set @Native [...].](https://images.od.modash.io/25ddc9e0f2fffa27abf28f0e64f18f62eae21397)
rkettula x Native
![TikTok post by @rkettula for Native. Caption reads: [...] #complimentary #Vaseline @Native @Vaseline.](https://images.od.modash.io/d3fadf476e54b69765b58396508ab41c762fa64c)
![TikTok post by @rkettula for Native. Caption reads: [...] fails! #complimentary #GiftedByNative....](https://images.od.modash.io/18486982dff7fbacdddecc8e569349abd515de48)
![TikTok post by @rkettula for Native. Caption reads: [...] @influenster @Native.](https://images.od.modash.io/3ea72574c5960879b8608e5d2465632b565b9d18)
๐ก Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Native had the most influencer activity. 73.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (8.3%)
- United Kingdom (8.1%)
- Ireland (2.8%)
Native's influencer activity by market
Here is another example of Native collaborating with an influencer in United States.
miaristaino x Native
Native's influencer activity vs. related brands
Native, SALT & STONE, and Dr. Squatch compete in deodorant/body care with a strong emphasis on scent, โcleanโ positioning, and lifestyle branding. Their influencer strategies often revolve around routines, grooming, and everyday essentials content.
Total influencer content
Native vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Native leads with 8.7k sponsored posts, notably outpacing Dr. Squatch (7.2k posts) and SALT & STONE (4.8k posts). Across all three brands, the average volume is 6.9k posts, indicating mature, scaled influencer programs. Native has more total posts than SALT & STONE.
By social platform
Native vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Native leads on TikTok, while SALT & STONE has the most activity on Instagram and Dr. Squatch has the most activity on YouTube. The gap is most notable on TikTok, with Native at 8.7k, Dr. Squatch at 6.7k, SALT & STONE at 3.2k posts. Native's activity is particularly concentrated on TikTok. Native has far more TikTok posts than SALT & STONE, and Native has no Instagram posts while SALT & STONE and Dr. Squatch do.
By geographical market
Native vs. related brands influencer activity (by country)
Estimated sponsored posts in Native's top markets
Native has the highest estimated sponsored-post volume in United States (6.4k posts, 73.5%), Canada (721 posts, 8.3%), suggesting a North America focus, while Dr. Squatch leads in United Kingdom with 732 posts (10.2%). Looking at United States specifically, the split is Native at 6.4k posts (73.5%), Dr. Squatch at 5k posts (70%), SALT & STONE at 2.8k posts (58.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- SALT & STONE's Influencer Marketing Strategy
- Dr. Squatch's Influencer Marketing Strategy
- Jaded LDN's Influencer Marketing Strategy
- Paragon Fitwear's Influencer Marketing Strategy
- Tecovas's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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