Native Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.9k pieces of influencer content sponsored by Native over the last 12 months.
This report breaks down where & how Native invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Native, see here: Native influencers.
Influencer activity throughout the year
Native's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Native's influencer activity by month
Number of sponsored posts
Native's influencer activity appears to have tapered over the year, from 200 posts in January down to 272 in December. April was the busiest month at 1.2k posts, 281% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Native's sponsored influencer collaborations break down by social platform:
- TikTok: 3.9k posts (99.9%)
- YouTube: 5 posts (0.1%)
Native's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Native.
Here are 2 examples of Native's recent sponsored collaborations (one each for TikTok, YouTube).
kiraelon x Native
Influencer bio
black ballerina/content creator bride to be 💍 || 1908 💕💚 💌kira@a-listme.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Billboard x Native
![YouTube post by @Billboard for Native. Caption reads: [...] 🎁 #ad @ClaireRosinkranzOfficial and....](https://images.od.modash.io/57d0e394b3cfe749d91ba274683088817a050543)
Influencer bio
Billboard's YouTube channel brings you exclusive interviews with chart-topping artists, one-of-a-kind studio performance sessions and in-depth coverage of the world's biggest music events. To see more interviews and exclusive content with Latin talent, check out: https://www.youtube.com/@billboardlatin
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.3%
- Carousels: 4.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Native are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Native's influencers average views (TikTok)
Based on each influencer's average views per post
With 72.2% of partnerships featuring creators averaging <1K views, Native's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (11.7M avg views/post):
katie.duarte x Native
![TikTok post by @katie.duarte for Native. Caption reads: [...] was going from an antiperspirant to the....](https://images.od.modash.io/2c114c5dc275f4040afcb4affde294ea7a1a3019)
Influencer bio
🍓mum of 2 life & healthy family food🍓 📍London 💌 katieduarte@thestand.agency
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.3k avg views/post):
hanna.robinson2 x Native
Influencer bio
I share authentic reviews about products I love. 💕Main account @Hanna Robinson✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Native's repeat partnerships
Out of 2.6k unique influencers in our dataset, 78 of them (3%) posted content for Native in 3 or more separate calendar months. The most consistent partner is @thepixiesapothecary, who has collaborated across 5 months with 10 total posts.
Here are 3 examples of Native's repeat influencer partnerships, with links to the sponsored content.
thepixiesapothecary x Native
![TikTok post by @thepixiesapothecary for Native. Caption reads: [...] @pigletinbed @rhode skin @Native @laneige_us....](https://images.od.modash.io/8f3b87c98a33345d5cdb2adefd0faeaf21344b5a)
![TikTok post by @thepixiesapothecary for Native. Caption reads: [...] @rhode skin @eos Products @Native....](https://images.od.modash.io/59c24b8e39e5c481a3e30ab8e939ca838e209f62)
![TikTok post by @thepixiesapothecary for Native. Caption reads: [...] @rhode skin @Glossier @Native @Hobby Lobby....](https://images.od.modash.io/1d2592a579331ee9f1de36963216b398622cdd0c)
kaylathagemini x Native
![TikTok post by @kaylathagemini for Native. Caption reads: @Native @influenster 🧡 Citrus + [...].](https://images.od.modash.io/f2208e8d1189920096a10947090edc34175827d4)
![TikTok post by @kaylathagemini for Native. Caption reads: [...] as well! 🍑🧼🍊 @influenster @Native....](https://images.od.modash.io/8d6e5941521b92cbccce96b2f2aaf315a0fc97b8)
![TikTok post by @kaylathagemini for Native. Caption reads: [...] skin types! 🥥🧴 @influenster @Native....](https://images.od.modash.io/86b05fa57da5d6895fba4d42b1af738700f12741)
khollywood11 x Native
![TikTok post by @khollywood11 for Native. Caption reads: gifted by @Native & @influenster OK guys so [...].](https://images.od.modash.io/6e6ce0d23f4b98e15143cb5979bc9e114ea5d324)
![TikTok post by @khollywood11 for Native. Caption reads: gifted by @Native & @influenster This Native [...].](https://images.od.modash.io/3cb2de03930cb53f1d4e052bf21795e213a121f1)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Native's influencer activity vs. related brands
Native competes with SALT & STONE and Dr. Squatch in deodorant and personal care positioned around scent, clean formulas, and lifestyle branding. These brands overlap heavily in creator partnerships that showcase daily routines and product comparisons.
Total influencer content
Native vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Dr. Squatch leads with 6.5k sponsored posts, significantly outpacing SALT & STONE (4k posts) and Native (3.9k posts). Across all three brands, the average volume is 4.8k posts, indicating mature, scaled influencer programs.
By social platform
Native vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, SALT & STONE leads on Instagram and Dr. Squatch leads on TikTok and YouTube. The gap is most notable on TikTok, with Dr. Squatch at 5.8k, Native at 3.9k, SALT & STONE at 3.2k posts. Native's activity is particularly concentrated on TikTok. Native has far fewer Instagram posts than SALT & STONE and Dr. Squatch, while Dr. Squatch has far more YouTube posts than Native and SALT & STONE.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- SALT & STONE's Influencer Marketing Strategy
- Dr. Squatch's Influencer Marketing Strategy
- STAUD's Influencer Marketing Strategy
- Youtooz's Influencer Marketing Strategy
- DISSH's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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