Native Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 7.0k pieces of influencer content sponsored by Native over the last 12 months.

This report breaks down where & how Native invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Native, see here: Native influencers.

Influencer activity throughout the year

Native's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Native's influencer activity appears to have tapered over the year, from 203 posts in January down to 269 in December. April was the busiest month at 1.9k posts, 224% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Native's sponsored influencer collaborations break down by social platform:

• TikTok: 7.0k posts (100%)

TikTok influencer marketing is a clear focus for Native.

Here are 1 examples of Native's recent sponsored collaborations (one each for TikTok).

ryantwomeyy x Native

ryantwomeyy

@ryantwomeyy

22 Aug, 25

51.9M

50.6k

#ad #NativePartner Wherever you are, escape into a [...]

Influencer bio

B: ryan.twomey@thestation.io P: ryantwomeyy@gmail.com ⬇️🔥YOUTUBE/MERCH🔥⬇️

Collaboration metrics

Post views51.9M

Post EMV $1.0M

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 78.8% of partnerships featuring creators averaging <1K views, Native's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (11.7M avg views/post):

katie.duarte x Native

katie.duarte

@katie.duarte

22 Nov, 25

12.3M

5.6k

[...] was going from an antiperspirant to the @Native deodrant. It uses simple, naturally [...]

Influencer bio

🍓mum of 2 life & healthy family food🍓 📍London 💌 katieduarte@thestand.agency

Collaboration metrics

Post views12.3M

Post EMV $246.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.1k avg views/post):

pippa_the_prius x Native

pippa_the_prius

@pippa_the_prius

08 May, 26

15.4k

1.6k

[...] though lol) #complimentary #GiftedByNative #OnlyatTarget [...]

Influencer bio

Luthier + Artist 📍Nashville bus ✉️ pipbuilds308@gmail.com 🎸23🎸 insta@/pippa_prius

Collaboration metrics

Post views15.4k

Post EMV $388

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Native's repeat partnerships

thepixiesapothecary x Native

thepixiesapothecary

@thepixiesapothecary

24 Jan, 26

129.7k

21.7k

[...] @pigletinbed @rhode skin @Native @laneige_us #fyp #whimsy [...]

thepixiesapothecary

@thepixiesapothecary

28 Dec, 25

47.2k

3.9k

[...] @rhode skin @eos Products @Native @laneige_us #fyp #whimsy [...]

thepixiesapothecary

@thepixiesapothecary

02 Mar, 26

18.1k

757

[...] @rhode skin @Glossier @Native @Hobby Lobby @tarte cosmetics [...]

_itsanahita x Native

_itsanahita

@_itsanahita

16 Feb, 26

604

18

@influenster @Native #complimentary #GiftedByNative [...]

_itsanahita

@_itsanahita

29 Mar, 26

342

17

Natives sensitive series is perfect [...]

_itsanahita

@_itsanahita

01 Jun, 26

297

10

[...] #nyxprofessionalmakeup @Native @NYX Professional Makeup

katelynpaige850 x Native

katelynpaige850

@katelynpaige850

09 Sep, 25

232

6

#complimentary #GiftedbyNative #LilacWhiteTeaDeoSpray Y’all go [...]

katelynpaige850

@katelynpaige850

22 Mar, 26

173

5

[...] this! #complimentary #GiftedByNative #NativeCucumberMintHairCare [...]

katelynpaige850

@katelynpaige850

03 Apr, 26

166

3

[...] it out I used to not like native now I love it! #complimentary [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Native's influencer activity vs. related brands

Native, Dr. Squatch, and SALT & STONE all compete in deodorant/body care with strong brand storytelling and creator reviews around scent, ingredients, and performance. They target similar shoppers looking for modern personal care and subscription-friendly replenishment.

Total influencer content

Native leads with 7k sponsored posts, marginally ahead of Dr. Squatch (6.9k posts) and SALT & STONE (4.7k posts). Across all three brands, the average volume is 6.2k posts, indicating mature, scaled influencer programs.

By social platform

Native leads on TikTok, while SALT & STONE has the most activity on Instagram and Dr. Squatch has the most activity on YouTube. The gap is most notable on Instagram, with SALT & STONE at 1.3k, Dr. Squatch at 282, Native at 0 posts. Native's activity is particularly concentrated on TikTok. Native’s posts are concentrated on TikTok, while SALT & STONE has far more posts on Instagram than the other brands.