JLab Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 162 pieces of influencer content sponsored by JLab over the last 12 months.
This report breaks down where & how JLab invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with JLab, see here: JLab influencers.
Influencer activity throughout the year
JLab's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
JLab's influencer activity by month
Number of sponsored posts
JLab's sponsored post volume peaks in July with 27 posts, 108% higher than the monthly average of 13. September recorded the lowest activity at 8 posts, 38% below average.
JLab's influencer activity by month (views)
Total views on sponsored video posts
August generated the most views at 2.3M, while October recorded the least at 57.7k. Across all tracked posts in the 12-month window, average views per post were 65.9k. Interestingly, the highest-view month (August) does not align with peak post volume (July), which could indicate performance differences across months. Views appear strongest in late spring and early summer, with top-performing months concentrated from June to August. The top-performing tracked post, by @onwardbsbl, generated 1.3M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of JLab's sponsored influencer collaborations break down by social platform:
- Instagram: 161 posts (99.4%)
- TikTok: 1 posts (0.6%)
JLab's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for JLab.
Here are 2 examples of JLab's recent sponsored collaborations (one each for Instagram, TikTok).
onwardbsbl x JLab
![Instagram post by @onwardbsbl for JLab. Caption reads: [...] without our hype music🎧
Sponsored by....](https://images.od.modash.io/d05fa060ad80065a5b3223eee61fb5d8f5f3839d)
Influencer bio
HOME OF 2025 ONWARD SCOUT TEAM Elite Travel Baseball Program of @OnwardAthletics 🐘⚾️ #onwardbsbl #OnwardScout
Collaboration metrics
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caramiacarista x JLab
Influencer bio
MY DEAREST BEV OUT NOW ON AMAZON! PURCHASE WITH THE LINK BELOW ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 75.8%
- Posts: 24.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers JLab are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
JLab's influencers average views (Instagram)
Based on each influencer's average views per post
JLab's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (397.1k avg views/post):
onwardjdub x JLab
![Instagram post by @onwardjdub for JLab. Caption reads: JLab headphones on 🔝
#JLabEpicLux #JLab [...].](https://images.od.modash.io/a353fb735e7fafdb33cf229feca4b627bf277dee)
Influencer bio
Offers@onwardtalentagency.com @combatmfg @novamen
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.4k avg views/post):
newninegolf x JLab
![Instagram post by @newninegolf for JLab. Caption reads: [...] 🎧
.
So excited to partner with @jlabaudio....](https://images.od.modash.io/ddb8c67e56a89c47f8774c8def97eb5fbe9a2591)
Influencer bio
⛳️I Give Away Scratch Golf Tips 👯♀️Girl Dad 🇨🇦 Top 5 Canadian Golf Creator (allegedly)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
JLab's repeat partnerships
Out of 113 unique influencers in our dataset, 6 of them (5%) posted content for JLab in 3 or more separate calendar months. The most consistent partner is @pgatour, who has collaborated across 6 months with 9 total posts. @slanginthebizkitpodcast alone accounts for 8% of all tracked sponsored content.
Here are 3 examples of JLab's repeat influencer partnerships, with links to the sponsored content.
pgatour x JLab
thebananniediaries x JLab
slanginthebizkitpodcast x JLab
![Instagram post by @slanginthebizkitpodcast for JLab. Caption reads: [...] code BIZKIT to get 10% OFF JLab products.....](https://images.od.modash.io/e03b54712379573a5b9c6eb189e645e9cf028e55)
![Instagram post by @slanginthebizkitpodcast for JLab. Caption reads: [...] code “bizkit” for 10% off @jlabaudio....](https://images.od.modash.io/ae5987ed21968138c51d1b8d8b948653c8bf76e2)
![Instagram post by @slanginthebizkitpodcast for JLab. Caption reads: [...] code BIZKIT to get 10% OFF JLab products.....](https://images.od.modash.io/198ba9d74bf8506798e1e361a16abeb5259a7ed7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where JLab had the most influencer activity. 71.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.9%)
- Canada (2.9%)
- Japan (2.9%)
JLab's influencer activity by market
Here is another example of JLab collaborating with an influencer in United States.
pgatour x JLab
JLab's influencer activity vs. related brands
JLab competes in affordable audio gear where creator reviews and value comparisons drive sales. Skullcandy and SOUNDPEATS target similar budget-conscious consumers shopping earbuds and headphones with comparable influencer unboxing and testing content.
Total influencer content
JLab vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
SOUNDPEATS leads with 296 sponsored posts, notably outpacing Skullcandy (245 posts) and JLab (162 posts). Across all three brands, the average volume is 234 posts, indicating limited or experimental influencer activity.
By social platform
JLab vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, SOUNDPEATS leads on Instagram and YouTube and Skullcandy leads on TikTok. The gap is most notable on TikTok, with Skullcandy at 115, SOUNDPEATS at 75, JLab at 1 posts. JLab's activity is particularly concentrated on Instagram. JLab posted far less on TikTok and did not post on YouTube, while Skullcandy and SOUNDPEATS posted frequently on both platforms.
By geographical market
JLab vs. related brands influencer activity (by country)
Estimated sponsored posts in JLab's top markets
JLab has the highest estimated sponsored-post volume in United States (116 posts, 71.4%), Canada (5 posts, 2.9%), suggesting a North America focus, while SOUNDPEATS has the highest estimated sponsored-post volume in Mexico (60 posts, 20.4%), Japan (26 posts, 8.8%), while Skullcandy has the highest estimated sponsored-post volume in India (42 posts, 17.2%), United Kingdom (12 posts, 5.1%). Looking at United States specifically, the split is JLab at 116 posts (71.4%), Skullcandy at 115 posts (46.9%), SOUNDPEATS at 40 posts (13.5%). JLab's strength in United States may indicate a home-market focus, while SOUNDPEATS shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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