JLab Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 11.1k pieces of influencer content sponsored by JLab over the last 12 months.

This report breaks down where & how JLab invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with JLab, see here: JLab influencers.

Influencer activity throughout the year

JLab's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

JLab's sponsored post volume appears to trend upward over the 12-month period, rising from 790 posts in January to 1.4k in December. The peak month, November, reached 1.7k posts, 84% higher than the monthly average of 922.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of JLab's sponsored influencer collaborations break down by social platform:

• TikTok: 10.4k posts (93.7%)
• Instagram: 685 posts (6.2%)
• YouTube: 10 posts (0.1%)

TikTok influencer marketing is a clear focus for JLab.

Here are 3 examples of JLab's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

pgatour x JLab

pgatour

@pgatour

14 Aug, 25

1.1M

16.9k

We asked players to identify the pro in these zoomed-in photos 🔎

Influencer bio

🏌️ @KornFerryTour 🏌️ @PGATOURChampions 💵 @golfbet 🇰🇷 @PGATOUR_Korea 🇯🇵 @PGATOUR_Japan 🇪🇸 @PGATOUREsp 🎓 @PGATOURU 🌎 @PGATOURAmericas

Collaboration metrics

Post views1.1M

Post EMV $34.0k

More influencer data

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beautyintheblasphemy x JLab

beautyintheblasphemy

@beautyintheblasphemy

23 Jun, 25

9.4M

332.6k

[...] the country and i could use your help… #jlab #headphones #earbudswireless #earbuds [...]

Influencer bio

building a life in brazil 🇧🇷 where there are stronger legal protections for people like me. support via gofundme/cashapp/venmo + shop exclusive tees👇 link

Collaboration metrics

Post views9.4M

Post EMV $204.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

PGATOUR x JLab

PGATOUR

@PGATOUR

23 Sep, 25

221.2k

467

PGA TOUR Studios: KEEGAN presented by JLAB delivers a story of loyalty, resilience, [...]

Influencer bio

Welcome to the official YouTube channel of the PGA TOUR. Here you can find everything you need to stay up to date with the world’s foremost golf tour. Check in for highlights from every tournament (excluding majors) plus player interviews, player profiles, tournament previews, swing analysis and all the greatest shots and amazing moments. Check out https://www.pgatour.com for complete coverage along with all the latest news, scoring, and stats! Follow PGA TOUR: Instagram: https://instagram.com/pgatour/ Facebook: https://www.facebook.com/PGATour X: https://twitter.com/PGATOUR TikTok https://www.tiktok.com/@pgatour Sign up for exclusive coverage - http://www.pgatourlive.com PGA TOUR Superstore - http://www.pgatoursuperstore.com/

Collaboration metrics

Post views221.2k

Post EMV $6.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 66.1% of partnerships featuring creators averaging <1K views, JLab's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (454.8k avg views/post):

teamwilliams1013 x JLab

teamwilliams1013

@teamwilliams1013

18 Jun, 25

908.9k

7k

[...] quality, for being this affordable! @JLab #jlab #jlabcreator #jlabperks [...]

Influencer bio

⭐️Best TikTok shop finds⭐️ 📩Teamwilliams1013@gmail.com

Collaboration metrics

Post views908.9k

Post EMV $18.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.6k avg views/post):

x9anahi x JLab

x9anahi

@x9anahi

12 Oct, 25

18.2k

90

@JLab #tiktokshopcreatorpicks #jlabheadphones

Influencer bio

HOME FINDS TTS REVIEWS Anahimariche@gmail.com

Collaboration metrics

Post views18.2k

Post EMV $369

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

JLab's repeat partnerships

raisingbabyt x JLab

raisingbabyt

@raisingbabyt

25 May, 25

173k

1.7k

[...] every couple of minutes 😂 🤫 @JLab #JLabMemorialChallenge [...]

raisingbabyt

@raisingbabyt

20 May, 25

93.9k

351

[...] at your new favorite pods 😍 @JLab #creatorsearchinsights [...]

raisingbabyt

@raisingbabyt

17 Jun, 25

22.6k

67

With @JLab you get affordable without [...]

beautyintheblasphemy x JLab

beautyintheblasphemy

@beautyintheblasphemy

23 Jun, 25

9.4M

332.6k

[...] and i could use your help… #jlab #headphones #earbudswireless [...]

beautyintheblasphemy

@beautyintheblasphemy

22 Nov, 25

4.4M

262.8k

[...] check out the GO POP ANCs from @JLab #BFCM #tiktokshopblackfriday [...]

beautyintheblasphemy

@beautyintheblasphemy

06 Jul, 25

2.5M

145.2k

[...] and i could use your help… #jlab #headphones #earbudswireless [...]

kusumabanana x JLab

kusumabanana

@kusumabanana

10 Jul, 25

251.2k

433

Replying to @Brianna_sahm_3 Jlab Go Sports+ Earbuds @JLab #jlab [...]

kusumabanana

@kusumabanana

12 Sep, 25

120.9k

289

[...] so I grabbed TWO 🎧🔥 These JLab Go Sport+ earbuds are my new [...]

kusumabanana

@kusumabanana

23 Jun, 25

21.6k

167

[...] telling me I get TWO pairs of JLab earbuds for this price?! Yup. [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (4.9%)
• Brazil (3.7%)
• Canada (3.2%)

Here is another example of JLab collaborating with an influencer in United States.

hannahbentley x JLab

hannahbentley

@hannahbentley

08 Jun, 25

3.7M

12.2k

[...] #headphones #jlab #jlabheadphones #noisecancelling [...]

JLab's influencer activity vs. related brands

JLab competes in consumer audio with Skullcandy and Shokz, all targeting performance-and-lifestyle listeners across commuting, fitness, and everyday use cases. Their creator programs often center on product demos, sound/comfort claims, and affiliate conversions.

Total influencer content

JLab leads with 11.1k sponsored posts, significantly outpacing Shokz (6.9k posts) and Skullcandy (1.8k posts). Across all three brands, the average volume is 6.6k posts, indicating mature, scaled influencer programs. JLab has more total posts than Skullcandy and Shokz.

By social platform

JLab leads on TikTok, while Shokz has the most activity on Instagram and Skullcandy has the most activity on YouTube. The gap is most notable on TikTok, with JLab at 10.4k, Shokz at 847, Skullcandy at 493 posts. JLab's activity is particularly concentrated on TikTok. JLab posts far more on TikTok than Skullcandy and Shokz, while Shokz posts far more on Instagram than JLab and Skullcandy.

By geographical market

JLab has the highest estimated sponsored-post volume in United States (8.1k posts, 73.5%), India (542 posts, 4.9%), Brazil (409 posts, 3.7%), while Shokz has the highest estimated sponsored-post volume in Japan (862 posts, 12.4%), France (486 posts, 7%), while Skullcandy leads in United Kingdom with 88 posts (4.9%). Looking at United States specifically, the split is JLab at 8.1k posts (73.5%), Shokz at 2k posts (29.1%), Skullcandy at 736 posts (41.2%).