JLab Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 10.7k pieces of influencer content sponsored by JLab over the last 12 months.

This report breaks down where & how JLab invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with JLab, see here: JLab influencers.

Influencer activity throughout the year

JLab's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

JLab's sponsored post volume appears to trend upward over the 12-month period, rising from 792 posts in January to 1.5k in December. The peak month, November, reached 1.7k posts, 92% higher than the monthly average of 885.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of JLab's sponsored influencer collaborations break down by social platform:

• TikTok: 9.9k posts (92.5%)
• Instagram: 752 posts (7.1%)
• YouTube: 45 posts (0.4%)

TikTok influencer marketing is a clear focus for JLab.

Here are 3 examples of JLab's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

maddiescherr x JLab

maddiescherr

@maddiescherr

13 Mar, 26

1.6M

19.6k

Outfit check with JLab! Which one do yall like best? #ad [...]

Influencer bio

1 peter 2:21 @madscharchives

Collaboration metrics

Post views1.6M

Post EMV $48.5k

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beautyintheblasphemy x JLab

beautyintheblasphemy

@beautyintheblasphemy

22 Nov, 25

6.1M

387.4k

[...] check out the GO POP ANCs from @JLab #BFCM #tiktokshopblackfriday [...]

Influencer bio

building a life in brazil 🇧🇷 where there are stronger legal protections for people like me. support via gofundme/cashapp/venmo + shop exclusive tees👇 link

Collaboration metrics

Post views6.1M

Post EMV $141.4k

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HasanMinhaj x JLab

HasanMinhaj

@HasanMinhaj

24 Dec, 25

698.7k

16.1k

Hasan sits down with actor and comedian, Kumail Nanjiani, to talk about his new special, NIGHT THOUGHTS, speaking Urdu, and their different takes on pets and therapy. Let's cut through the noise together. Go to to subscribe for yourself, or send it as a gift and get 40% off the unlimited access Vantage Plan for a limited time, which breaks down to just $5/month with my discount. Protect your identity NOW! Get an exclusive NordProtect discount at It’s risk-free with a 30-day money-back guarantee. Shop for everything you need at Whole Foods Market, your holiday headquarters! Look for the blue box at retailers everywhere or shop and use code HASAN for 15% off your order today. Co-Creator & Executive Producer: Hasan Minhaj Co-Creator & Executive Producer: Prashanth Venkataramanujam Executive Producer/Director: Tyler Babin Executive Producer/Showrunner: Scott Vrooman Producer: Kayla Feng Cinematographer: Austin Morales Editor: Zae Jordan Writer's assistant: Annie Fick Talent Coordinator: Tanya Somanader Executive Assistant: Samuel Piland 0:00- Cold Open 1:44- Speaking Urdu 3:44- Bad Guys in 80s movies 5:28- Bringing Vibes on Set 7:32- Bill Cosby is The Worst (Obviously) 10:00- Angels in 80s Movies 11:13- Kumail’s Dad playing pranks 14:33- What’s the deal with cricket? 21:57- Zakir Khan at MSG and the power of comedy 25:53- Does Kumail feel like a US citizen? 32:32- Kumail’s new special, NIGHT THOUGHTS 37:33- RIP Bagel and Hasan’s hot takes about pets 48:41- Why Tom Cruise is a great movie star 51:07- Shah Rukh Khan is a God 55:15- Staying up late with family 59:12- Being defined by what you love instead of what you don’t like 1:02:22- Is being ripped fun? New to HMDK? 👉🏾 Watch past episodes • Hasan Minhaj Doesn't Know 👉🏾 Follow HMDK on Instagram / hmdk 👉🏾 Follow Hasan on Instagram / hasanminhaj 👉🏾 Follow Hasan on TikTok - / hasanminhaj 👉🏾 Listen to the podcast And if you haven’t yet, now is a great time to subscribe to Lemonada Premium. Just hit the 'subscribe' button on Apple Podcasts, or, for all other podcast apps head to lemonadapremium.com to subscribe. ———————— THE SHOW: Hasan Minhaj Doesn’t Know is a long-form interview podcast hosted by two-time Peabody Award-winning comedian Hasan Minhaj. The show features in-depth conversations with politicians and public figures, as well as occasional interviews with celebrities. Rather than sticking to standard talking points, Minhaj aims to ask deeper, more probing questions that reveal personal perspectives and challenge conventional narratives. The tone is direct and curious, and focused on uncovering what guests really think beyond rehearsed answers. KEYWORDS: Hasan Minhaj Doesn’t Know, Hasan Minhaj, Hasan Minhaj podcast, politics, political, political interviews, politics interview, science interviews, history interviews, culture interviews, interviews, political comedy, comedy, political, news, podcast, comedy podcast, politics podcast, Patriot Act, Patriot Act Netflix, issues, current affairs podcast, current events podcast, current events, talk show, trending political news, funny, satire, political satire, celebrity interviews, political videos, Democratic Party, Republican Party, us politics, American politics, long form interview, long form political, history interview, science interview

Influencer bio

Subscribe and stay tuned for the latest from Hasan Minhaj right here. And don't worry -- you can still watch all episodes of Patriot Act with Hasan Minhaj on Netflix and find full episodes and digital exclusives including Deep Cuts at their new home on the Netflix is Joke channel (https://www.youtube.com/netflixisajoke).

Collaboration metrics

Post views698.7k

Post EMV $22.6k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 65.9% of partnerships featuring creators averaging <1K views, JLab's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (700.9k avg views/post):

laphytaphy x JLab

laphytaphy

@laphytaphy

04 Jul, 25

1.3M

13.1k

[...] I consider this. It’s an office upgrade! @JLab #jlab #keyboard #jlabkeyboard [...]

Influencer bio

God First. Cosmetologist/Culinary - CA🌵 Beauty-Home-Awkward. Laphybiz@gmail

Collaboration metrics

Post views1.3M

Post EMV $26.7k

More influencer data

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And here is another example with a smaller creator on TikTok (9.6k avg views/post):

x9anahi x JLab

x9anahi

@x9anahi

12 Oct, 25

18.2k

90

@JLab #tiktokshopcreatorpicks #jlabheadphones

Influencer bio

HOME FINDS TTS REVIEWS MAIN: @anahimariche25 Anahimariche@gmail.com

Collaboration metrics

Post views18.2k

Post EMV $369

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JLab's repeat partnerships

beautyintheblasphemy x JLab

beautyintheblasphemy

@beautyintheblasphemy

22 Nov, 25

6.1M

387.4k

[...] check out the GO POP ANCs from @JLab #BFCM #tiktokshopblackfriday [...]

beautyintheblasphemy

@beautyintheblasphemy

06 Jul, 25

2.5M

145.2k

[...] and i could use your help… #jlab #headphones #earbudswireless [...]

beautyintheblasphemy

@beautyintheblasphemy

25 Nov, 25

780k

51.1k

[...] over-ear headphones from @JLab #bfcm #tiktokshopblackfriday [...]

raisingbabyt x JLab

raisingbabyt

@raisingbabyt

02 Dec, 25

7.8k

14

Typing just got EPIC 😎 @JLab #typingasmr #typing [...]

raisingbabyt

@raisingbabyt

07 Jul, 25

6.2k

10

[...] headphones are on SALE 🎧 ! @JLab #jlab #jlabheadphones [...]

raisingbabyt

@raisingbabyt

30 Jan, 26

3.3k

11

[...] and exclusive only on tts! 🤩 @JLab #jlab #jlabheadphones [...]

kennyshopsalot x JLab

kennyshopsalot

@kennyshopsalot

10 Jul, 25

154k

618

Replying to @jenessa🖤 This @JLab bundle is a literal dream 🎧☁️ [...]

kennyshopsalot

@kennyshopsalot

10 Jan, 26

67.7k

321

[...] this bundle is so good rn 💫 @JLab #jlab [...]

kennyshopsalot

@kennyshopsalot

12 Aug, 25

40.1k

236

[...] that keep the party going @JLab #portablespeaker #jlabspeakers [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.6%)
• Taiwan (4.4%)
• India (3%)

Here is another example of JLab collaborating with an influencer in United States.

seasonaldiariess x JLab

seasonaldiariess

@seasonaldiariess

27 Jul, 25

2M

8.5k

I love @JLab for this! They marked their viral noise [...]

JLab's influencer activity vs. related brands

JLab competes for value-to-mid audio buyers with Skullcandy and Shokz, all relying on creator reviews, lifestyle use-cases (gym/commute), and sound/comfort comparisons to drive purchase.

Total influencer content

JLab leads with 10.7k sponsored posts, notably outpacing Shokz (8.4k posts) and Skullcandy (2k posts). Across all three brands, the average volume is 7k posts, indicating mature, scaled influencer programs. JLab has multiple times more total posts than Skullcandy, and also exceeds Shokz.

By social platform

JLab leads on TikTok, while Shokz has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with JLab at 9.9k, Shokz at 1.3k, Skullcandy at 669 posts. JLab's activity is particularly concentrated on TikTok. On Instagram, Shokz has multiple times more posts than JLab and Skullcandy, while on TikTok, JLab has multiple times more posts than Skullcandy and Shokz.

By geographical market

JLab has the highest estimated sponsored-post volume in United States (6.9k posts, 64.8%), United Kingdom (597 posts, 5.6%), Taiwan (469 posts, 4.4%), while Shokz has the highest estimated sponsored-post volume in Japan (1.1k posts, 12.9%), France (585 posts, 7%), while Skullcandy has the highest estimated sponsored-post volume in India (274 posts, 13.9%), Brazil (111 posts, 5.6%). Looking at United States specifically, the split is JLab at 6.9k posts (64.8%), Shokz at 2.2k posts (26.1%), Skullcandy at 717 posts (36.3%). JLab's strength in United States and United Kingdom may indicate a home-market focus, while Skullcandy shows broader regional investment.