We analyzed 11.6k pieces of influencer content sponsored by JLab over the last 12 months.
This report breaks down where & how JLab invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with JLab, see here: JLab influencers.
JLab's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
JLab's sponsored post volume appears to trend upward over the 12-month period, rising from 773 posts in January to 1.5k in December. The peak month, November, reached 1.7k posts, 77% higher than the monthly average of 959.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of JLab's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for JLab.
Here are 3 examples of JLab's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
HOME OF 2025 ONWARD SCOUT TEAM Elite Travel Baseball Program of @OnwardAthletics 🐘⚾️ #onwardbsbl #OnwardScout
Collaboration metrics
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Influencer bio
✨✨Home + Self-care finds✨✨ ⭐️star creator⭐️ 💌kendramele@gmail.com
Collaboration metrics
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Influencer bio
I am a very good video gamer. Business email: Business@karlgaming.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers JLab are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 67.2% of partnerships featuring creators averaging <1K views, JLab's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (625.6k avg views/post):
Influencer bio
CEO of NWGS LA🌴/San Diego RN/Beauty/Skincare/Health logantheempress@gmail.com fce1fa
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.6k avg views/post):
Influencer bio
BA in Marketing | Social Media 👩🏽🎓 @anahiix99 @Nachiii @Anahi M
Collaboration metrics
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Out of 4.6k unique influencers in our dataset, 504 of them (11%) posted content for JLab in 3 or more separate calendar months. The most consistent partner is @raisingbabyt, who has collaborated across 13 months with 179 total posts.
Here are 3 examples of JLab's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where JLab had the most influencer activity. 70.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of JLab collaborating with an influencer in United States.
JLab competes in consumer audio, overlapping with Skullcandy and Shokz across headphones and earbuds marketed through lifestyle and fitness use cases. These brands compete on value, performance claims, and creator-led reviews.
Total sponsored posts tracked (last 12 months)
JLab leads with 11.6k sponsored posts, significantly outpacing Shokz (7k posts) and Skullcandy (245 posts). Across all three brands, the average volume is 6.3k posts, indicating mature, scaled influencer programs. JLab has more total posts than Skullcandy and Shokz combined.
Sponsored posts by platform
JLab leads on TikTok, while Shokz has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with JLab at 10.9k, Shokz at 828, Skullcandy at 115 posts. JLab's activity is particularly concentrated on TikTok. On TikTok, JLab posts far more often than Skullcandy and Shokz.
Estimated sponsored posts in JLab's top markets
JLab has the highest estimated sponsored-post volume in United States (8.1k posts, 70.1%), United Kingdom (673 posts, 5.8%), Taiwan (511 posts, 4.4%), while Shokz has the highest estimated sponsored-post volume in Japan (1.2k posts, 17.7%), France (517 posts, 7.4%), while Skullcandy leads in India with 42 posts (17.2%). Looking at United States specifically, the split is JLab at 8.1k posts (70.1%), Shokz at 1.9k posts (26.7%), Skullcandy at 115 posts (46.9%). JLab's strength in United States and United Kingdom may indicate a home-market focus, while Skullcandy shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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