JLab Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 9.0k pieces of influencer content sponsored by JLab over the last 12 months.

This report breaks down where & how JLab invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with JLab, see here: JLab influencers.

Influencer activity throughout the year

JLab's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

JLab's sponsored post volume appears to trend upward over the 12-month period, rising from 794 posts in January to 1.5K in December. The peak month, November, reached 1.7K posts, 131% higher than the monthly average of 736.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of JLab's sponsored influencer collaborations break down by social platform:

• TikTok: 8.2k posts (90.4%)
• Instagram: 815 posts (9%)
• YouTube: 51 posts (0.6%)

TikTok influencer marketing is a clear focus for JLab.

Here are 3 examples of JLab's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

maddiescherr x JLab

maddiescherr

@maddiescherr

13 Mar, 26

1.6M

19.5K

Outfit check with JLab! Which one do yall like best? #ad [...]

Influencer bio

“The one who has God & everything else has no more than the one who has God only” -C.S. Lewis 💌 mgscollabs@gmail.com Indy🕊️

Collaboration metrics

Post views1.6M

Post EMV $48.5k

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beautyintheblasphemy x JLab

beautyintheblasphemy

@beautyintheblasphemy

22 Nov, 25

6.1M

388.3K

[...] check out the GO POP ANCs from @JLab #BFCM #tiktokshopblackfriday [...]

Influencer bio

building a life in brazil 🇧🇷 where there are stronger legal protections for people like me. support via gofundme/cashapp/venmo + shop exclusive tees👇 link

Collaboration metrics

Post views6.1M

Post EMV $141.4k

More influencer data

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HasanMinhaj x JLab

HasanMinhaj

@HasanMinhaj

24 Dec, 25

698.7K

16.1K

Hasan sits down with actor and comedian, Kumail Nanjiani, to talk about his new special, NIGHT THOUGHTS, speaking Urdu, and their different takes on pets and therapy. Let's cut through the noise together. Go to to subscribe for yourself, or send it as a gift and get 40% off the unlimited access Vantage Plan for a limited time, which breaks down to just $5/month with my discount. Protect your identity NOW! Get an exclusive NordProtect discount at It’s risk-free with a 30-day money-back guarantee. Shop for everything you need at Whole Foods Market, your holiday headquarters! Look for the blue box at retailers everywhere or shop and use code HASAN for 15% off your order today. Co-Creator & Executive Producer: Hasan Minhaj Co-Creator & Executive Producer: Prashanth Venkataramanujam Executive Producer/Director: Tyler Babin Executive Producer/Showrunner: Scott Vrooman Producer: Kayla Feng Cinematographer: Austin Morales Editor: Zae Jordan Writer's assistant: Annie Fick Talent Coordinator: Tanya Somanader Executive Assistant: Samuel Piland 0:00- Cold Open 1:44- Speaking Urdu 3:44- Bad Guys in 80s movies 5:28- Bringing Vibes on Set 7:32- Bill Cosby is The Worst (Obviously) 10:00- Angels in 80s Movies 11:13- Kumail’s Dad playing pranks 14:33- What’s the deal with cricket? 21:57- Zakir Khan at MSG and the power of comedy 25:53- Does Kumail feel like a US citizen? 32:32- Kumail’s new special, NIGHT THOUGHTS 37:33- RIP Bagel and Hasan’s hot takes about pets 48:41- Why Tom Cruise is a great movie star 51:07- Shah Rukh Khan is a God 55:15- Staying up late with family 59:12- Being defined by what you love instead of what you don’t like 1:02:22- Is being ripped fun? New to HMDK? 👉🏾 Watch past episodes • Hasan Minhaj Doesn't Know 👉🏾 Follow HMDK on Instagram / hmdk 👉🏾 Follow Hasan on Instagram / hasanminhaj 👉🏾 Follow Hasan on TikTok - / hasanminhaj 👉🏾 Listen to the podcast And if you haven’t yet, now is a great time to subscribe to Lemonada Premium. Just hit the 'subscribe' button on Apple Podcasts, or, for all other podcast apps head to lemonadapremium.com to subscribe. ———————— THE SHOW: Hasan Minhaj Doesn’t Know is a long-form interview podcast hosted by two-time Peabody Award-winning comedian Hasan Minhaj. The show features in-depth conversations with politicians and public figures, as well as occasional interviews with celebrities. Rather than sticking to standard talking points, Minhaj aims to ask deeper, more probing questions that reveal personal perspectives and challenge conventional narratives. The tone is direct and curious, and focused on uncovering what guests really think beyond rehearsed answers. KEYWORDS: Hasan Minhaj Doesn’t Know, Hasan Minhaj, Hasan Minhaj podcast, politics, political, political interviews, politics interview, science interviews, history interviews, culture interviews, interviews, political comedy, comedy, political, news, podcast, comedy podcast, politics podcast, Patriot Act, Patriot Act Netflix, issues, current affairs podcast, current events podcast, current events, talk show, trending political news, funny, satire, political satire, celebrity interviews, political videos, Democratic Party, Republican Party, us politics, American politics, long form interview, long form political, history interview, science interview

Influencer bio

Subscribe and stay tuned for the latest from Hasan Minhaj right here. And don't worry -- you can still watch all episodes of Patriot Act with Hasan Minhaj on Netflix and find full episodes and digital exclusives including Deep Cuts at their new home on the Netflix is Joke channel (https://www.youtube.com/netflixisajoke).

Collaboration metrics

Post views698.7k

Post EMV $22.6k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 65.4% of partnerships featuring creators averaging <1K views, JLab's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (294.1k avg views/post):

tararinaudo x JLab

tararinaudo

@tararinaudo

24 Oct, 25

577.1K

1.5K

[...] 🍎 ones because they’re always with me. @JLab #jlab #jlabheadphones #keychainheadphones [...]

Influencer bio

size 8 girly on a mission to dress cute 📍Shreveport, LA | More fun @Tara 🪩 ✉️ tararinaudo@gmail.com FB: Tara Jade IG: Tararinaudo

Collaboration metrics

Post views577.1k

Post EMV $11.6k

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And here is another example with a smaller creator on TikTok (9.6k avg views/post):

x9anahi x JLab

x9anahi

@x9anahi

12 Oct, 25

18.2K

90

@JLab #tiktokshopcreatorpicks #jlabheadphones

Influencer bio

@anahimariche25 @Melissa_Mariche

Collaboration metrics

Post views18.2k

Post EMV $369

More influencer data

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JLab's repeat partnerships

beautyintheblasphemy x JLab

beautyintheblasphemy

@beautyintheblasphemy

22 Nov, 25

6.1M

388.3K

[...] check out the GO POP ANCs from @JLab #BFCM #tiktokshopblackfriday [...]

beautyintheblasphemy

@beautyintheblasphemy

25 Nov, 25

780K

51.1K

[...] over-ear headphones from @JLab #bfcm #tiktokshopblackfriday [...]

beautyintheblasphemy

@beautyintheblasphemy

09 Dec, 25

627.8K

37.3K

[...] and i could use your help… @JLab #transtiktok #techtok [...]

raisingbabyt x JLab

raisingbabyt

@raisingbabyt

26 Sep, 26

7.8K

43

[...] blue has joined the chat 😍😍 @JLab

raisingbabyt

@raisingbabyt

02 Dec, 25

7.8K

14

Typing just got EPIC 😎 @JLab #typingasmr #typing [...]

raisingbabyt

@raisingbabyt

28 Sep, 26

5.2K

31

[...] these colors are gorgeous 😍😍 @JLab

simply.shelly985 x JLab

simply.shelly985

@simply.shelly985

30 Dec, 25

3.5K

4

[...] Audio is what you get with the @JLab over the ear headphones [...]

simply.shelly985

@simply.shelly985

23 Jan, 26

3.3K

3

[...] is what you will get with the @JLab over the ear headphones [...]

simply.shelly985

@simply.shelly985

24 Jan, 26

3.2K

5

[...] Audio, Compact and Affodable @JLab #headphones #earbuds #jlab

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (4.1%)
• Canada (3.6%)
• United Kingdom (3.5%)

Here is another example of JLab collaborating with an influencer in United States.

rickandcait_tt_shop x JLab

rickandcait_tt_shop

@rickandcait_tt_shop

22 Jul, 26

2.5M

11.4K

These retro headphones by @JLab take me waaaaay back. #jlab [...]

JLab's influencer activity vs. related brands

JLab competes directly with Skullcandy on affordable audio and with Shokz on creator-friendly use cases like fitness and commuting, making them strong comparators for review-led influencer strategies.

Total influencer content

JLab leads with 9K sponsored posts, significantly outpacing Shokz (4.1K posts) and Skullcandy (2.2K posts). Across all three brands, the average volume is 5.1K posts, indicating mature, scaled influencer programs. JLab has multiple times more total posts than Skullcandy and Shokz.

By social platform

JLab leads on TikTok, while Shokz has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with JLab at 8.2K, Shokz at 2.1K, Skullcandy at 894 posts. JLab's activity is particularly concentrated on TikTok. On TikTok, JLab has multiple times more posts than Skullcandy and Shokz.

By geographical market

JLab has the highest estimated sponsored-post volume in United States (6.2K posts, 68.6%), Brazil (370 posts, 4.1%), Canada (325 posts, 3.6%), suggesting a North America focus, while Skullcandy has the highest estimated sponsored-post volume in India (330 posts, 15.2%), Romania (152 posts, 7%), while Shokz has the highest estimated sponsored-post volume in France (316 posts, 7.7%), Indonesia (246 posts, 6%). Looking at United States specifically, the split is JLab at 6.2K posts (68.6%), Shokz at 1.1K posts (26.7%), Skullcandy at 790 posts (36.4%). JLab's strength in United States may indicate a home-market focus, while Skullcandy shows broader regional investment.