Pepax Official Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 3.6k pieces of influencer content sponsored by Pepax Official over the last 12 months.
This report breaks down where & how Pepax Official invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
P.S. for a simple list of influencers who have collaborated with Pepax Official, see here: Pepax Official influencers.
Influencer activity throughout the year
Pepax Official's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
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Pepax Official's influencer activity by month
Number of sponsored posts
Pepax Official's influencer output appears relatively consistent throughout the year, averaging about 298 sponsored posts per month. October recorded the highest volume at 375 posts (26% above average), while June was the quietest at 163 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pepax Official's sponsored influencer collaborations break down by social platform:
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TattooShopTalk x Pepax Official
TattooShopTalk
@TattooShopTalk
28 Nov, 25
5.1k
87
Contact us: info@tattooshoptalk.com Leave a tip: paypal.me/tattooshoptalk Discount Code : TATTOOTALK20 This is your 20% off discount code, valid time from 11.28.2025-12.28.2025 (Blackfriday Event) Our other affiliate links: Shop at: Use discount code: TATTOOTALK10 Dragonhawk: TATTOOTALK10 Elite: Discount Code: TATTOOTALK Emalla: Discount Code: TATTOOTALK EZ Tattoo Supply: 10% Discount code: TATTOOTALK10 Ez Tattoo Supply US: Discount code: TATTOOTALK10 Inkclaw: Our discount code: SHOPTALK15 Jconly: CODE: TATTOOTALK Peach Needles: Discount code: TATTOOTALK PEPAX: Discount code: TATTOOTALK Yilong: AFFILIATE LINK ATS 886: 15% DISCOUNT: tattootalk Thank you for supporting our channel :) Share video: • Dragonhawk Mast Fold Pro Year of the Horse... Social media: Juris: / jurcis_tattoo_too Shop where we talk: / tattooodense / tattooodense Support Tattoo Shop Talk on Patreon: / juris Playlists: Basics of Tattooing: Tattoo Videos: Tattoo Shop Stories: Tattooist Interviews: Tattoo Talks: Fun Teasers: Webpage: Gear used for the show: #tattooshoptalk #tattootipsandtricks #dragonhawktattoosupply
Influencer bio
Welcome to Tattoo Shop Talk - channel of great talks on random subjects. Talks that happen on daily bases in tattoo and piercing shops talking about some great ideas with different artists, practitioners and enthusiasts we decided to share them with everyone interested.
Videos of tattoo shops people great ideas.
Interviews, reviews, suggestions, ideas, tips and random chit chat.
For product reviews and other co projects contact me via e-mail available below.
Don't forger to subscribe and leave your thoughts in comments.
Collaboration metrics
Post views5.1k
Post EMV $163
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If you break this down further by content type on Instagram, this is what it looks like:
For their top social platform (Instagram), here is a breakdown of the type of influencers Pepax Official are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
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Pepax Official's influencers average views (Instagram)
Based on each influencer's average views per post
<1K17.6%
1K-5K45.4%
5K-10K12.4%
10K-50K18.2%
50K-100K3.2%
100K-500K2.6%
500K+0.6%
With 45.4% of partnerships featuring creators averaging 1K-5K views, Pepax Official's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (185.4k avg views/post, 52.7k followers):
aiko_tttt x Pepax Official
aiko_tttt
@aiko_tttt
10 Mar, 26
7.9k
Coucou, j’espère que vous allez bien 🤍 Figurez-vous que ça fait plus de 5 ans que je n’ai pas changé ma photo de profil 🫠 Il était donc temps d’apporter un petit peu de renouveau ✨ Et tant qu’à faire, j’en profite pour refaire une petite publication de présentation pour les nouveaux arrivants 🫶🏻 À travers les slides, vous pourrez découvrir ou redécouvrir les thèmes que j’aime le plus tatouer et qui composent mon univers 🦊🌸🏮 Et en avant dernier slide, vous trouverez aussi mon petit post de sponsorisation pour @pepax.official 🤍 Oui, je fais tout d’un coup, tant qu’à faire ✨ J’ai essayé de proposer quelque chose d’un peu différent pour cette sponso et pour ma nouvelle PP 🫶🏻 En tout cas, j’espère que ça vous plaira 🌸 belle soirée 🌙 ______________ #tattoo #ghiblitattoo #kitsunetattoo #japontattoo #foxtattoo
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And here is another example with a smaller creator on Instagram (5.5k avg views/post, 63.1k followers):
danielrhzz x Pepax Official
danielrhzz
@danielrhzz
22 Jul, 25
224
C D M X / Amuletos y conjuros. . Siempre en @picotttress Sponsored by @boycottproducts @pepax.official . . . . . . . . . . . . #mexico #cdmx #tatuajesnegros #blackwork #blackworkerssubmission #tttism #blackworkers
Influencer bio
✴️✴️✴️
MX|
BOOKS OPEN
.
BASED IN CDMX
@picotttress
.
TJ/@noborders.tattoo
Sponsored by @pepax.official
Collaboration metrics
Post likes224
Post EMV $22
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Pepax Official's repeat partnerships
Out of 592 unique influencers in our dataset, 77 of them (13%) posted content for Pepax Official in 3 or more separate calendar months. The most consistent partner is @myungdo___, who has collaborated across 12 months with 108 total posts.
Here are 3 examples of Pepax Official's repeat influencer partnerships, with links to the sponsored content.
Fresh & Healed Perth🇦🇺 booking available (Melbourne and Adelaide are fully booked. If any cancellation spots open up, I’ll post an update on my story) HK🇭🇰,UK🇬🇧 Booking open soon. Sponsored @xtremetattooink @pepax.official
myungdo___
@myungdo___
28 Nov, 25
1.7k
Orchids🩸•DONE• Pt.2 Thank you for @huxi.tatt Sponsored @xtremetattooink @pepax.official 서울예약 가능합니다. 🇰🇷Seoul booking available
omart_tattoo x Pepax Official
omart_tattoo
@omart_tattoo
01 Jul, 25
4.7k
305
Así iniciamos con un mes de julio full tinta ✨ Gracias a @coral_gus por confiar en lo que hago 🙏🎨 Somos arte fluyendo en equilibrio 🍃 📨 AGENDA TU CITA 🇪🇸 Vive la experiencia ✨ ⚜️Sponsors: @pepax.official @bronctattoo.official #tigre #tiger #tattoo #tigretattoo #reel #reels #vídeo #videoviral #spain #spaintattoo #vzlatattoo
omart_tattoo
@omart_tattoo
08 Dec, 25
194
Gracias a la vida siempre por tanto y por más! 🙏🏾💫 Gracias por darme lo necesario para mantenerme firme en el camino ✨ Gracias por las enseñanzas y por permitir que el río de la esperanza siga siendo cristalino! Gracias 🍃 Somos arte fluyendo en equilibrio 🎨 Siempre con los mejores productos: @pepax.official @pepax.sufu1 @pepax.leve #lifestyle #life #tattoolife #pepaxproteam #pepaxcartridges
omart_tattoo
@omart_tattoo
27 Feb, 26
187
Aquí seguimos con este mes de febrero full tinta ✅ Trabajo realizado a @juan_sebastian11 🇨🇴🎨 Somos arte fluyendo en equilibrio 🔥📨 AGENDA TU CITA Y VIVE LA EXPERIENCIA 💯 Siempre con los mejores materiales: 🔶 @pepax.official @pepax.officialshop @pepax.sufu1 @pepax.leve ⚜️ @ambition.tattooequipment @ambitiontattoo_amz #chicana #chicanatattoo #tattoo #pepax #pepaxproteam
claudiaferrarini.art x Pepax Official
claudiarealistictattoo
@claudiarealistictattoo
12 Nov, 25
136.9k
1.9k
Vittorio mi sfida, e io accetto…ovviamente, pazza io che mi complico la vita da sola! 😅 E ovviamente è ancora in progress: una bella Medusa che ti protegge le spalle dai nemici…😎😼 👉🏻 Sponsor: @pepax.official | @dermalizepro Info & Booking: +39 3911333055 | claudiarealistictattoo@gmail.com • #claudiaferrarini #tattoo #tattooartist #realistictattoo #realistictattoos #realistictattooartist #blackandgreytattoo #blackandgreytattoos #blackandgreyink #coverup #coveruptattoo #coveruptattoos #coveruptattooartist #coveruptattooing #coveruptattoodesign.
claudiaferrarini.art
@claudiaferrarini.art
22 May, 26
104.5k
3.9k
La@soddisfazione di Andrea è anche la mia! Felice d’averlo aiutato a realizzare un sogno, una super copertura di un braccio intero e del petto…non abbiamo ancora terminato ma manca poco!!!🔥🙌🏼🐲🌸 👉🏻 Sponsor: @pepax.official | @dermalizepro Info & Booking: +39 3911333055 | claudiarealistictattoo@gmail.com #coverup #realistictattoo #japanesetattoo #tattooartist #tattooart
claudiarealistictattoo
@claudiarealistictattoo
19 Dec, 25
73.3k
528
Quasi quasi non scrivo niente, tanto non leggete! 😏 Scherzo! Ancora una seduta e sarà finita…il lavoro è grande, ma non facciamo sedute lunghe. Quindi ancora un po’ di pazienza e ci siamo! 🦁🫶🏻🤓 👉🏻 Sponsor: @pepax.official | @dermalizepro Info & Booking: +39 3911333055 | claudiarealistictattoo@gmail.com #tattoo #tattooartist #realistictattoo #coveruptattoo #coveruptattooartist.
In our dataset, United States is where Pepax Official had the most influencer activity. 26.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Brazil (14.6%)
United Kingdom (7%)
Mexico (6.5%)
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Pepax Official's influencer activity by market
United States26.4%
Brazil14.6%
United Kingdom7.0%
Mexico6.5%
Italy5.8%
Other39.7%
Here is another example of Pepax Official collaborating with an influencer in United States.
claudiarealistictattoo x Pepax Official
claudiarealistictattoo
@claudiarealistictattoo
12 Nov, 25
136.9k
1.9k
Vittorio mi sfida, e io accetto…ovviamente, pazza io che mi complico la vita da sola! 😅 E ovviamente è ancora in progress: una bella Medusa che ti protegge le spalle dai nemici…😎😼 👉🏻 Sponsor: @pepax.official | @dermalizepro Info & Booking: +39 3911333055 | claudiarealistictattoo@gmail.com • #claudiaferrarini #tattoo #tattooartist #realistictattoo #realistictattoos #realistictattooartist #blackandgreytattoo #blackandgreytattoos #blackandgreyink #coverup #coveruptattoo #coveruptattoos #coveruptattooartist #coveruptattooing #coveruptattoodesign.
Pepax Official's influencer activity vs. related brands
Pepax Official is closest to consumer tech brands like Shokz and Ugreen that sell gadget-forward products promoted via demos and review content. They compete for the same deal-seeking tech audience across influencer unboxings and short-form testing.
Total influencer content
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Pepax Official vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Pepax Official
Shokz
Ugreen
Shokz leads with 8.4k sponsored posts, significantly outpacing Pepax Official (3.6k posts) and Ugreen (2k posts). Across all three brands, the average volume is 4.6k posts, indicating mature, scaled influencer programs.
By social platform
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Pepax Official vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Pepax Official
Shokz
Ugreen
Among these brands, Shokz leads on Instagram and TikTok and Ugreen leads on YouTube. The gap is most notable on Instagram, with Shokz at 6.9k, Pepax Official at 3.6k, Ugreen at 1k posts. Pepax Official's activity is particularly concentrated on Instagram. Instagram accounts for most posts for all three brands, and Shokz has roughly twice as many Instagram posts as Pepax Official.
By geographical market
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Pepax Official vs. related brands influencer activity (by country)
Estimated sponsored posts in Pepax Official's top markets
Pepax Official
Shokz
Ugreen
Shokz has the highest estimated sponsored-post volume in United States (2.2k posts, 26.1%), Japan (1.1k posts, 12.9%), France (585 posts, 7%), while Pepax Official has the highest estimated sponsored-post volume in Brazil (524 posts, 14.6%), United Kingdom (251 posts, 7%). Looking at United States specifically, the split is Shokz at 2.2k posts (26.1%), Pepax Official at 948 posts (26.4%), Ugreen at 269 posts (13.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Pepax Official's top social channel for sponsored influencer content is Instagram (99.3% of their total content). On Instagram, Posts are their most-sponsored format, accounting for the majority of their sponsored Instagram content.
Yes, there are at least some influencer posts sponsored by Pepax Official that contain discount codes. Here is one example, where "NEW15" is visible in the caption.
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