Pepax Official Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 3.8k pieces of influencer content sponsored by Pepax Official over the last 12 months.
This report breaks down where & how Pepax Official invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
P.S. for a simple list of influencers who have collaborated with Pepax Official, see here: Pepax Official influencers.
Influencer activity throughout the year
Pepax Official's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
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Pepax Official's influencer activity by month
Number of sponsored posts
Pepax Official's influencer output appears relatively consistent throughout the year, averaging about 314 sponsored posts per month. May recorded the highest volume at 397 posts (26% above average), while April was the quietest at 72 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pepax Official's sponsored influencer collaborations break down by social platform:
Here are 2 examples of Pepax Official's recent sponsored collaborations (one each for Instagram, TikTok).
elisa.esposto x Pepax Official
elisa.esposto
@elisa.esposto
23 May, 25
552.7k
12.9k
Style begins from the ground up, and those feet? Absolutely flawless! Info&App Website👩🏼💻 @tattooproton Ambassador Sponsored by @pepax.official #elisaesposto • #tattooworld #tattooist #tattoostyle #tattoolovers #tattooartis #tattooillustration #tattooideas #tattoodo #tattooed #tattoos #ink #inked #tattooart #tattoolife #tattoo #tattoostyle #tatt #foot #foottattoo #footlover.
Influencer bio
📍Based in Naples 🇮🇹
10% OFF “ELISA10” —> @pepax.official
ProTeam @tattooproton @probodysupply
Info & App WebSite ⬇️
Collaboration metrics
Post views552.7k
Post EMV $17.9k
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tiastroup x Pepax Official
tiastroup
@tiastroup
14 Feb, 26
2.1k
127
I really ain’t the best a recording a whole sleeve 🙂 also already posted this but had to redo it cause TikTok glitched out. Anyone else having issues? 🙄#fyyyyyyyyyyyyyyyy #tattooideas #tattoos #tattooartist #indiana sponsored by: @PEPAX.OFFICIAL
Influencer bio
❤️My love:@Dom Stroup
For bookings, use my linktr.ee and contact me via Facebook or Instagram. I don't check TikTok DMs.
✨ Sponsored by: @PEPAX.OFFICIAL
Collaboration metrics
Post views2.1k
Post EMV $48
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If you break this down further by content type on Instagram, this is what it looks like:
For their top social platform (Instagram), here is a breakdown of the type of influencers Pepax Official are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
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Pepax Official's influencers average views (Instagram)
Based on each influencer's average views per post
<1K19.1%
1K-5K43.6%
5K-10K14.4%
10K-50K17.7%
50K-100K2.7%
100K-500K2.2%
500K+0.3%
With 43.6% of partnerships featuring creators averaging 1K-5K views, Pepax Official's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (184.6k avg views/post):
aiko_tttt x Pepax Official
aiko_tttt
@aiko_tttt
10 Mar, 26
7.8k
Coucou, j’espère que vous allez bien 🤍 Figurez-vous que ça fait plus de 5 ans que je n’ai pas changé ma photo de profil 🫠 Il était donc temps d’apporter un petit peu de renouveau ✨ Et tant qu’à faire, j’en profite pour refaire une petite publication de présentation pour les nouveaux arrivants 🫶🏻 À travers les slides, vous pourrez découvrir ou redécouvrir les thèmes que j’aime le plus tatouer et qui composent mon univers 🦊🌸🏮 Et en avant dernier slide, vous trouverez aussi mon petit post de sponsorisation pour @pepax.official 🤍 Oui, je fais tout d’un coup, tant qu’à faire ✨ J’ai essayé de proposer quelque chose d’un peu différent pour cette sponso et pour ma nouvelle PP 🫶🏻 En tout cas, j’espère que ça vous plaira 🌸 belle soirée 🌙 ______________ #tattoo #ghiblitattoo #kitsunetattoo #japontattoo #foxtattoo
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.0k avg views/post):
tattoopharma x Pepax Official
tattoopharma
@tattoopharma
10 Jun, 25
7.1k
New girl tat🖤 Спонсоры: @tattoopharma @pepax.official @allegoryink #nesutopor#tattoo#tattooed#tattooist#tattoomodel#tattoogirl#girl#girlart#artgirl#art#pinterest#procreate#surgut#tattoosurgut#moscow#tattoomoscow#сургут#татусургут#москва#татумосква
Influencer bio
Professional care for your tattoos at any step of its existence. Since 2014.
@holydew.care cosmetics.
Collaboration metrics
Post likes7.1k
Post EMV $707
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Pepax Official's repeat partnerships
Out of 621 unique influencers in our dataset, 85 of them (14%) posted content for Pepax Official in 3 or more separate calendar months. The most consistent partner is @albertomegina, who has collaborated across 12 months with 64 total posts.
Here are 3 examples of Pepax Official's repeat influencer partnerships, with links to the sponsored content.
albertomegina x Pepax Official
albertomegina
@albertomegina
21 Aug, 25
21.9k
✷•𝕰𝖞𝖊𝕭𝖆𝖑𝖑•✷ Process for #eyeball & Aku-Aku total healed. @mario_dc14 thank so much bro!! 👁️🚀 •Done at: @lasantajuanatatuajes •Sponsored : @pepax.official •Made with the inks of: @skin_master_ink • • • #pepax #pepaxcartridges #neotraditionaltattoo #madrid #tattoo #viralreels
albertomegina
@albertomegina
04 May, 25
21k
655
✷•𝕰𝖞𝖊𝕭𝖆𝖑𝖑•✷ Curado/Healed #eyeball for @romartinn Thank so much 🧡!! 👁️🩸 •Done at: @lasantajuanatatuajes •Sponsored : @pepax.official •Made with the inks of: @skin_master_ink • • • #pepax #pepaxcartridges #neotraditionaltattoo #madrid #tattoo
albertomegina
@albertomegina
21 Jul, 25
16k
✷• 𝕻𝖊𝖓𝖓𝖞𝖜𝖎𝖘𝖊 •✷ #it Want your boat, Georgie? Pennywise for @dorse__ Thank so much! 🤡🎈 •Done at: @lasantajuanatatuajes •Sponsored : @pepax.official •Made with the inks of: @skin_master_ink • • • #pepax #pepaxcartridges #neotraditionaltattoo #madrid #tattoo
brvc3t x Pepax Official
brvc3t
@brvc3t
20 Sep, 25
10.5k
165
✖️💶YUPPIES💶✖️ 💯% FULL PER INFO & APPUNTAMENTI SCRIVIMI IN DM! Done at @claudiaferrariniartgallery.mi Sponsor by @pepax.official #tattoo #tattoos #tatuaggio #realistictattoo #tatuaggiomilano #realistictattoo #realismtattoo #milanotattoo #tattoomilano #milanotattooartist #chicano #chicanomilanese #inked #inkedlife #ink #tattooideas #tattoostyle #tattooart #tattooartist
brvc3t
@brvc3t
07 Oct, 25
4.2k
✖️1908✖️ Done at @claudiaferrariniartgallery.mi Sponsor by @pepax.official PER INFO & APPUNTAMENTI SCRIVIMI IN DM! #tattoo #tattoos #tatuaggio #tatuaggioitalia #tatuaggiomilano #sansirotattoo #intertattoo #realistictattoo #realismtattoo #milanotattoo #tattoomilano #milanotattooartist #chicano #chicanomilanese #inked #inkedlife #ink #tattooideas #tattoostyle #tattooart #tattooartist
brvc3t
@brvc3t
01 Sep, 25
3.9k
🔥/EMMEI/🔥 GAMBA PIENA! APPARTENENZA SEMPRE❤️🖤 PER INFO & APPUNTAMENTI SCRIVIMI IN DM! Done at @claudiaferrariniartgallery.mi Sponsor by @pepax.official #tattoo #tattoos #tatuaggio #tatuaggioitalia #tatuaggiomilano #realistictattoo #legtattoo #sansirotattoo #realismtattoo #milanotattoo #tattoomilano #milanotattooartist #chicano #chicanomilanese #inked #inkedlife #ink #tattooideas #tattoostyle #tattooart #tattooartist
vicky_blackbunny x Pepax Official
vicky_blackbunny
@vicky_blackbunny
29 Aug, 25
17.4k
581
Tatuaggini🤍 Done at @orgoglioepregiudizio8 Sponsored by @pepax.official @biotat_ #manga #anime #videogames #mangatattoo #mangatattoos
vicky_blackbunny
@vicky_blackbunny
13 Jan, 26
11.7k
Neteyam 💙 Buon Compleanno @steeywa ✨💗🥳 Done at @orgoglioepregiudizio8 Sponsored by @pepax.official @biotat_ #avatar #avatarthewayofwater #neteyam #avataredit #filmtattoo
vicky_blackbunny
@vicky_blackbunny
20 Dec, 25
4.7k
僕のヒーローアカデミア 😭❤️🔥 #mha #myheroacademia #midoriyaizuku #deku Grazie @salernan 🙏🏻🤍 Done at @orgoglioepregiudizio8 Sponsored by @pepax.official @biotat_ Appena fatto e guarito🤍
In our dataset, United States is where Pepax Official had the most influencer activity. 26.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Brazil (16.1%)
United Kingdom (7.6%)
France (5.7%)
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Pepax Official's influencer activity by market
United States26.3%
Brazil16.1%
United Kingdom7.6%
France5.7%
Mexico5.6%
Other38.7%
Here is another example of Pepax Official collaborating with an influencer in Spain.
aleksan_tattoo x Pepax Official
aleksan_tattoo
@aleksan_tattoo
29 Oct, 25
474.9k
20.4k
MAJIN VEGETA• Muchas gracias Alex @sr.auditor por confiar en mi y dejarte aconsejar. Hecho en @multiverso_tattoo_mataro Sponsors @aloetattoo @radiantcolorsink @pepax.official @pictuspro . . #tattoo #tattooideas #tattoodesign #otakutattoo #otakuartist #anime #animetattoo #gokutattoo #vegetatattoo #vegeta #majinvegeta #dragonball #dragonballtattoo #aleksan_tattoo #whipshading #multiverso_tattoo_mataro #mataro #matarotattoo #otakugirl #cheyennetattooequipment #radiantcolorsink #pepax #pepaxcartridges #pepaxlance
Pepax Official's influencer activity vs. related brands
Pepax Official competes with PLAUD and Phomemo in creator-friendly gadget tech where demos and use-cases are critical to conversion. These brands target similar audiences through short-form “how it works” content and practical productivity workflows.
Total influencer content
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Pepax Official vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Pepax Official
PLAUD
Phomemo
Pepax Official leads with 3.8k sponsored posts, notably outpacing PLAUD (3.1k posts) and Phomemo (1k posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs. Pepax Official has several times more total posts than Phomemo.
By social platform
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Pepax Official vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Pepax Official
PLAUD
Phomemo
Pepax Official leads on Instagram, while PLAUD has the most activity on TikTok and Phomemo has the most activity on YouTube. The gap is most notable on Instagram, with Pepax Official at 3.8k, PLAUD at 1.4k, Phomemo at 593 posts. Pepax Official's activity is particularly concentrated on Instagram. On Instagram, Pepax Official has several times more posts than PLAUD and Phomemo.
By geographical market
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Pepax Official vs. related brands influencer activity (by country)
Estimated sponsored posts in Pepax Official's top markets
Pepax Official
PLAUD
Phomemo
Pepax Official has the highest estimated sponsored-post volume in United States (992 posts, 26.3%), Brazil (607 posts, 16.1%), United Kingdom (287 posts, 7.6%), while PLAUD has the highest estimated sponsored-post volume in Italy (415 posts, 13.5%), India (360 posts, 11.7%). Looking at United States specifically, the split is Pepax Official at 992 posts (26.3%), PLAUD at 563 posts (18.3%), Phomemo at 328 posts (32.6%). Pepax Official's strength in United States and United Kingdom may indicate a home-market focus, while PLAUD shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
What type of influencer content does Pepax Official sponsor most?
Pepax Official's top social channel for sponsored influencer content is Instagram (99.8% of their total content). On Instagram, Posts are their most-sponsored format, accounting for the majority of their sponsored Instagram content.
Do Pepax Official use discount codes in their influencer collabs?
Yes, there are at least some influencer posts sponsored by Pepax Official that contain discount codes. Here is one example, where "NEW15" is visible in the caption.
Which influencers does Pepax Official collaborate with?
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