Pepax Official Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 995 pieces of influencer content sponsored by Pepax Official over the last 12 months.

This report breaks down where & how Pepax Official invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Pepax Official, see here: Pepax Official influencers.

Influencer activity throughout the year

Pepax Official's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Pepax Official's influencer activity appears to have tapered over the year, from 1 posts in January down to 3 in November. May was the busiest month at 258 posts, 187% above the monthly average. No sponsored posts were tracked in December, which may suggest a planned pause in influencer activity.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pepax Official's sponsored influencer collaborations break down by social platform:

• Instagram: 969 posts (97.4%)
• YouTube: 15 posts (1.5%)
• TikTok: 11 posts (1.1%)

Instagram influencer marketing is a clear focus for Pepax Official.

Here are 3 examples of Pepax Official's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

donbragatattoo x Pepax Official

donbragatattoo

@donbragatattoo

04 May, 26

1.2M

48.4k

El mas Chingon 🏴‍☠️ Sponsored by @aloetattoo @pepax.official #etchingtattoo #engravingtattoo #crosshatchingtttoo #blackworkers #blackworksubmission #tttism #btattoing #tattooodo #blacktattoos #blacktattooart #btattooing #engraverstattoo #guadalupe #guadalupetattoo

Influencer bio

Etchings as fine as a spider’s web 🕸️ Based in Floripa 🇧🇷 Agenda aberta Mar • Abr . Supported by @pepax.official @aloetattoo

Collaboration metrics

Post views1.2M

Post EMV $40.5k

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elisa.esposto x Pepax Official

elisa.esposto

@elisa.esposto

11 Oct, 25

17k

682

[...] my best sponsors Tattoo Proton and Pepax Official #elisaesposto #tattooartis #barcelona [...]

Influencer bio

⚠️ UNICO ACCOUNT ⚠️ Tattoo Artist👩🏼‍🎨 📍Naples🇮🇹 Info&App Website⤵️

Collaboration metrics

Post views17.0k

Post EMV $374

More influencer data

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TattooShopTalk x Pepax Official

TattooShopTalk

@TattooShopTalk

28 Nov, 25

5.1k

87

Contact us: info@tattooshoptalk.com Leave a tip: paypal.me/tattooshoptalk Discount Code ： TATTOOTALK20 This is your 20% off discount code, valid time from 11.28.2025-12.28.2025 (Blackfriday Event) Our other affiliate links: Shop at: Use discount code: TATTOOTALK10 Dragonhawk: TATTOOTALK10 Elite: Discount Code: TATTOOTALK Emalla: Discount Code: TATTOOTALK EZ Tattoo Supply: 10% Discount code: TATTOOTALK10 Ez Tattoo Supply US: Discount code: TATTOOTALK10 Inkclaw: Our discount code: SHOPTALK15 Jconly: CODE: TATTOOTALK Peach Needles: Discount code: TATTOOTALK PEPAX: Discount code: TATTOOTALK Yilong: AFFILIATE LINK ATS 886: 15% DISCOUNT: tattootalk Thank you for supporting our channel :) Share video: • Dragonhawk Mast Fold Pro Year of the Horse... Social media: Juris: / jurcis_tattoo_too Shop where we talk: / tattooodense / tattooodense Support Tattoo Shop Talk on Patreon: / juris Playlists: Basics of Tattooing: Tattoo Videos: Tattoo Shop Stories: Tattooist Interviews: Tattoo Talks: Fun Teasers: Webpage: Gear used for the show: #tattooshoptalk #tattootipsandtricks #dragonhawktattoosupply

Influencer bio

Welcome to Tattoo Shop Talk - channel of great talks on random subjects. Talks that happen on daily bases in tattoo and piercing shops talking about some great ideas with different artists, practitioners and enthusiasts we decided to share them with everyone interested. Videos of tattoo shops people great ideas. Interviews, reviews, suggestions, ideas, tips and random chit chat. For product reviews and other co projects contact me via e-mail available below. Don't forger to subscribe and leave your thoughts in comments.

Collaboration metrics

Post views5.1k

Post EMV $163

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 50% of partnerships featuring creators averaging 1K-5K views, Pepax Official's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (57.5k avg views/post, 101.8k followers):

cheyenne_tattooequipment x Pepax Official

cheyenne_tattooequipment

@cheyenne_tattooequipment

17 Jul, 26

30.9k

527

Ink-washed orchid, a quiet sense of ease. sponsor： @cheyenne_tattooequipment @kurosumitattooink @pepax.sufu1 . . . #inkpainting #orchidtattoo #beijingtattoo #bodyarttattoo #blackart

Influencer bio

Made for Artists 🇩🇪 Based in Germany 🌍 Official Global Page

Collaboration metrics

Post views30.9k

Post EMV $979

More influencer data

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And here is another example with a smaller creator on Instagram (5.9k avg views/post, 1.6k followers):

danielecaruso_cattivoesempio x Pepax Official

danielecaruso_cattivoesempio

@danielecaruso_cattivoesempio

29 May, 26

6.3k

Bad example 🤘 Sponsored @pepax.official @cattivoesempio_tattoo Vi ricordo che da oggi fino a Domenica mi troverete allo stand n 4 della @napoli_tattoo_expo

Influencer bio

Tatuatore stile chicano a Roma Co-fondatore @cattivoesempio_tattoo Sponsored @pepax.official - Guest @inkformind -info e appuntamenti 3465063288

Collaboration metrics

Post views6.3k

Post EMV $190

More influencer data

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Pepax Official's repeat partnerships

TattooShopTalk x Pepax Official

TattooShopTalk

@TattooShopTalk

28 Nov, 25

5.1k

87

Contact us: info@tattooshoptalk.com Leave a tip: paypal.me/tattooshoptalk Discount Code ： TATTOOTALK20 This is your 20% off discount code, valid time from 11.28.2025-12.28.2025 (Blackfriday Event) Our other affiliate links: Shop at: Use discount code: TATTOOTALK10 Dragonhawk: TATTOOTALK10 Elite: Discount Code: TATTOOTALK Emalla: Discount Code: TATTOOTALK EZ Tattoo Supply: 10% Discount code: TATTOOTALK10 Ez Tattoo Supply US: Discount code: TATTOOTALK10 Inkclaw: Our discount code: SHOPTALK15 Jconly: CODE: TATTOOTALK Peach Needles: Discount code: TATTOOTALK PEPAX: Discount code: TATTOOTALK Yilong: AFFILIATE LINK ATS 886: 15% DISCOUNT: tattootalk Thank you for supporting our channel :) Share video: • Dragonhawk Mast Fold Pro Year of the Horse... Social media: Juris: / jurcis_tattoo_too Shop where we talk: / tattooodense / tattooodense Support Tattoo Shop Talk on Patreon: / juris Playlists: Basics of Tattooing: Tattoo Videos: Tattoo Shop Stories: Tattooist Interviews: Tattoo Talks: Fun Teasers: Webpage: Gear used for the show: #tattooshoptalk #tattootipsandtricks #dragonhawktattoosupply

TattooShopTalk

@TattooShopTalk

11 Sep, 25

4k

61

Contact us: info@tattooshoptalk.com Our affiliate links: Dragonhawk/Mast: Coupon Code: TATTOOTALK10 Shop at: Use discount code: TATTOOTALK10 Dragonhawk: TATTOOTALK10 Elite: Discount Code: TATTOOTALK Emalla: Discount Code: TATTOOTALK EZ Tattoo Supply: 10% Discount code: TATTOOTALK10 Ez Tattoo Supply US: Discount code: TATTOOTALK10 Inkclaw: Our discount code: SHOPTALK15 Jconly: CODE: TATTOOTALK Peach Needles: Discount code: TATTOOTALK PEPAX: Discount code: TATTOOTALK Yilong: AFFILIATE LINK ATS 886: 15% DISCOUNT: tattootalk Thank you for supporting our channel :) Share video: Social media: Juris: / jurcis_tattoo_too Shop where we talk: / tattooodense / tattooodense Support Tattoo Shop Talk on Patreon: / juris Playlists: Basics of Tattooing: Tattoo Videos: Tattoo Shop Stories: Tattooist Interviews: Tattoo Talks: Fun Teasers: Webpage: Gear used for the show: #tattooshoptalk #tattoomachinereview #mastracerpro

TattooShopTalk

@TattooShopTalk

07 Aug, 25

2.6k

42

Contact us: info@tattooshoptalk.com Follow EZ Tattooing on Instagram: / eztattooing Our affiliate links: EZ Tattoo Supply: 10% Discount code: TATTOOTALK10 Ez Tattoo Supply US: Discount code: TATTOOTALK10 Shop at: Use discount code: TATTOOTALK10 Dragonhawk: TATTOOTALK10 Elite: Discount Code: TATTOOTALK Emalla: Discount Code: TATTOOTALK Inkclaw: Our discount code: SHOPTALK15 Jconly: CODE: TATTOOTALK Peach Needles: Discount code: TATTOOTALK PEPAX: Discount code: TATTOOTALK Yilong: AFFILIATE LINK ATS 886: 15% DISCOUNT: tattootalk Thank you for supporting our channel :) Share video: Social media: Juris: / jurcis_tattoo_too Shop where we talk: / tattooodense / tattooodense Support Tattoo Shop Talk on Patreon: / juris Playlists: Basics of Tattooing: Tattoo Videos: Tattoo Shop Stories: Tattooist Interviews: Tattoo Talks: Fun Teasers: Webpage: Gear used for the show: #tattooshoptalk #eztattoosupply #eztattoo

myungdo___ x Pepax Official

myungdo___

@myungdo___

24 Jun, 26

659

Orchids 🩸 Thanks For. @huxi.tatt Sponsored @xtremetattooink @pepax.official

myungdo___

@myungdo___

07 Apr, 26

633

Fresh and Healed🐿️ Sponsored @xtremetattooink @pepax.official

myungdo___

@myungdo___

29 Apr, 26

492

Fresh & Healed KL🇲🇾 booking available Sponsored @xtremetattooink @pepax.official

claudiaferrarini.art x Pepax Official

claudiaferrarini.art

@claudiaferrarini.art

22 May, 26

108.8k

4.1k

La@soddisfazione di Andrea è anche la mia! Felice d’averlo aiutato a realizzare un sogno, una super copertura di un braccio intero e del petto…non abbiamo ancora terminato ma manca poco!!!🔥🙌🏼🐲🌸 👉🏻 Sponsor: @pepax.official | @dermalizepro Info & Booking: +39 3911333055 | claudiarealistictattoo@gmail.com #coverup #realistictattoo #japanesetattoo #tattooartist #tattooart

claudiaferrarini.art

@claudiaferrarini.art

09 Jun, 26

38k

853

Un tatuaggio indesiderato che decora in modo prepotente il tuo petto da anni….e non sai come muoverti….laser…mmm no….tocca a me!!!! Felice di aver fatto felice Veronica!!! 👉🏻 Sponsor: @pepax.official | @dermalizepro Info & Booking: +39 3911333055 | claudiarealistictattoo@gmail.com #coverup #skinart #realisticart #dreamcometrue #artwork

claudiaferrarini.art

@claudiaferrarini.art

30 Mar, 26

11.5k

207

Chiara ed io ironizziamo su chi ci dice: “Era l’altro braccio, poi hai cambiato”…vabbè 🤭😂 Ma non ironizziamo sulla cover sopra, e neanche sotto (c’erano un Peter Pan e un campanellino azzurro e rosa…). BRACCIO, OVVIAMENTE, IN PROGRESS! ☺️ 👉🏻 Sponsor: @pepax.official | @dermalizepro Info & Booking: +39 3911333055 | claudiarealistictattoo@gmail.com #tattoo #tattooartist #realistictattoo #coveruptattoo #coveruptattooartist.

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (14.1%)
• Italy (7%)
• Mexico (6.3%)

Here is another example of Pepax Official collaborating with an influencer in United States.

tiastroup x Pepax Official

tiastroup

@tiastroup

14 Feb, 26

2.1k

127

I really ain’t the best a recording a whole sleeve 🙂 also already posted this but had to redo it cause TikTok glitched out. Anyone else having issues? 🙄#fyyyyyyyyyyyyyyyy #tattooideas #tattoos #tattooartist #indiana sponsored by: @PEPAX.OFFICIAL

Pepax Official's influencer activity vs. related brands

Pepax Official aligns with NEEWER and Ulanzi in creator tools and accessories that serve filmmakers and content creators. They compete for the same buyer by showcasing gear setups, behind-the-scenes workflows, and value-for-money comparisons.

Total influencer content

Ulanzi leads with 4k sponsored posts, notably outpacing NEEWER (3.4k posts) and Pepax Official (995 posts). Across all three brands, the average volume is 2.8k posts, indicating mature, scaled influencer programs. NEEWER and Ulanzi have more than three times as many total posts as Pepax Official.

By social platform

Among these brands, Ulanzi leads on Instagram and TikTok and NEEWER leads on YouTube. The gap is most notable on TikTok, with Ulanzi at 2.1k, NEEWER at 1.7k, Pepax Official at 11 posts. Pepax Official's activity is particularly concentrated on Instagram. On TikTok and YouTube, NEEWER and Ulanzi post far more content than Pepax Official.

By geographical market

NEEWER has the highest estimated sponsored-post volume in United States (1k posts, 30.5%), India (393 posts, 11.5%), United Kingdom (253 posts, 7.4%), while Ulanzi has the highest estimated sponsored-post volume in Brazil (395 posts, 9.9%), Mexico (327 posts, 8.2%), while Pepax Official leads in Italy with 70 posts (7%). Looking at United States specifically, the split is NEEWER at 1k posts (30.5%), Ulanzi at 741 posts (18.6%), Pepax Official at 222 posts (22.3%).