We analyzed 4.4k pieces of influencer content sponsored by Pepax Official over the last 12 months.
This report breaks down where & how Pepax Official invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Pepax Official, see here: Pepax Official influencers.
Pepax Official's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Pepax Official's influencer output appears relatively consistent throughout the year, averaging about 367 sponsored posts per month. March recorded the highest volume at 511 posts (39% above average), while February was the quietest at 116 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pepax Official's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Pepax Official.
Here are 3 examples of Pepax Official's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
📍Based in Naples 🇮🇹 10% OFF “ELISA10” —> @pepax.official ProTeam @tattooproton @probodysupply Info & App WebSite ⬇️
Collaboration metrics
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Influencer bio
⚠️ UNICO ACCOUNT ⚠️ Tattoo Artist👩🏼🎨 📍Naples🇮🇹 Info&App Website⤵️
Collaboration metrics
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Influencer bio
GIVING TATTOOS ENERGY Tell the story with:#pepax #pepaxcartridges #lancecartridges Since 2008, our team has been working hard for our brand, contacting tattooists around the world, focusing on the needs of professional tattooists, and through our team's continuous research and development, we have launched our PEPAX brand to all professional tattooists.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Pepax Official are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 42.6% of partnerships featuring creators averaging 1K-5K views, Pepax Official's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (74.0k avg views/post, 32.0k followers):
Influencer bio
OFFICIAL PAGE©️ Legend. Tradition. Culture. Inspired by Asian culture & its rich history Certified Worldwide•Vegan•Made in USA #kurosumitattooink
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.3k avg views/post, 42.3k followers):
Influencer bio
¡Tatuajes delicados!🥇 Micropigmentación de cejas 🌆 Valencia, Carabobo 🏆+6 Winners | 🔱+12 Jude 🏛️CEO: @topline.tattoostudio 🖤CCS | @elitetattoostudio
Collaboration metrics
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Out of 682 unique influencers in our dataset, 101 of them (15%) posted content for Pepax Official in 3 or more separate calendar months. The most consistent partner is @aleksan_tattoo, who has collaborated across 12 months with 122 total posts.
Here are 3 examples of Pepax Official's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Pepax Official had the most influencer activity. 26.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Pepax Official collaborating with an influencer in Italy.
Pepax Official competes in creator/tech accessories, where NEEWER and Ulanzi are direct alternatives used by content creators and reviewed heavily through influencer gear demos.
Total sponsored posts tracked (last 12 months)
NEEWER leads with 5.9k sponsored posts, notably outpacing Ulanzi (4.7k posts) and Pepax Official (4.4k posts). Across all three brands, the average volume is 5k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Pepax Official leads on Instagram, while Ulanzi has the most activity on TikTok and NEEWER has the most activity on YouTube. The gap is most notable on Instagram, with Pepax Official at 4.4k, NEEWER at 3.4k, Ulanzi at 2k posts. Pepax Official's activity is particularly concentrated on Instagram. On TikTok and YouTube, Pepax Official has far fewer posts than NEEWER and Ulanzi.
Estimated sponsored posts in Pepax Official's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1.6k posts, 28%), Italy (603 posts, 10.3%), India (404 posts, 6.9%), while Pepax Official has the highest estimated sponsored-post volume in Brazil (670 posts, 15.2%), Mexico (273 posts, 6.2%), while Ulanzi leads in Japan with 451 posts (9.6%). Looking at United States specifically, the split is NEEWER at 1.6k posts (28%), Pepax Official at 1.2k posts (26.7%), Ulanzi at 964 posts (20.5%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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