PEPPERMAYO Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 11.0k pieces of influencer content sponsored by PEPPERMAYO over the last 12 months.
This report breaks down where & how PEPPERMAYO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PEPPERMAYO, see here: PEPPERMAYO influencers.
Influencer activity throughout the year
PEPPERMAYO's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
PEPPERMAYO's influencer activity by month
Number of sponsored posts
PEPPERMAYO's sponsored post volume appears to trend upward over the 12-month period, rising from 684 posts in January to 795 in December. The peak month, July, reached 1.8k posts, 92% higher than the monthly average of 919.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PEPPERMAYO's sponsored influencer collaborations break down by social platform:
- Instagram: 7.5k posts (68%)
- TikTok: 3.5k posts (31.9%)
- YouTube: 6 posts (0.1%)
PEPPERMAYO's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for PEPPERMAYO.
Here are 3 examples of PEPPERMAYO's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ashell1209 x PEPPERMAYO
![Instagram post by @ashell1209 for PEPPERMAYO. Caption reads: [...] my suitcase for Sri Lanka....](https://images.od.modash.io/3d3ef12462749b4912d3cbe35a15ae451d45c6c2)
Influencer bio
• Melb/Aus📍 • Sprinkling Scottish Sparkle✨ •shellparker@mushroomconnect.com.au
Collaboration metrics
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ybbatreece x PEPPERMAYO
Influencer bio
orange county, ca 🌊🌴🌞🍊🌺🍒 — 💌: ybbatreece@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
soogmi x PEPPERMAYO
Influencer bio
🎀 It’s all about lifestyle, fashion & wellness 🎀
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 68.1%
- Reels: 31.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers PEPPERMAYO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PEPPERMAYO's influencers average views (Instagram)
Based on each influencer's average views per post
With 41.3% of partnerships featuring creators averaging 1K-5K views, PEPPERMAYO's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (4.9M avg views/post):
elizabrowne_ x PEPPERMAYO
Influencer bio
london tiktok : elizabrowne (2.6M) 📧eliza@cadence-talent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
kylajavier x PEPPERMAYO
Influencer bio
📍🇵🇭 🌺｡⋆༄ im funnier on TikTok: kylasux buy my stuff: @kylasux_closet mikhaela.javier98@gmail.com 💌 i post every day n I make vlogs too ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PEPPERMAYO's repeat partnerships
Out of 4.8k unique influencers in our dataset, 901 of them (19%) posted content for PEPPERMAYO in 3 or more separate calendar months. The most consistent partner is @lena_ha01, who has collaborated across 11 months with 50 total posts.
Here are 3 examples of PEPPERMAYO's repeat influencer partnerships, with links to the sponsored content.
lena_ha01 x PEPPERMAYO
![Instagram post by @lena_ha01 for PEPPERMAYO. Caption reads: [...] dance all winter break
@peppermayo....](https://images.od.modash.io/43d7bc7a752f2ad01992f44040d569ebd0e8573b)
![Instagram post by @lena_ha01 for PEPPERMAYO. Caption reads: [...] #relatable #fashion
Dress @peppermayo....](https://images.od.modash.io/552125e43a4ed2561f3f8e9f2e37243a90f6a2aa)
lena_ha01 x PEPPERMAYO
![TikTok post by @lena_ha01 for PEPPERMAYO. Caption reads: [...] think he’s shy? Dress from @PEPPERMAYO....](https://images.od.modash.io/412189c7ef7d5ce0982c9f9a8384ab3e18dda1b4)
![TikTok post by @lena_ha01 for PEPPERMAYO. Caption reads: [...] been stuck on my mind lol @PEPPERMAYO....](https://images.od.modash.io/94348b7d507c8d442f82bace3ffb69205b795ab5)
alessia.xya x PEPPERMAYO
![Instagram post by @alessia.xya for PEPPERMAYO. Caption reads: [...] I wore on vacation ✨ @peppermayo AD....](https://images.od.modash.io/4230266567978ba2e2dcbc3b837d559e4c5b0670)
![Instagram post by @alessia.xya for PEPPERMAYO. Caption reads: [...] the location was a dream @peppermayo....](https://images.od.modash.io/8d9eccac2bf007cdcf335d371cdf32b70e8bc7e3)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where PEPPERMAYO had the most influencer activity. 41.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (13.5%)
- Australia (11.1%)
- Canada (4.6%)
PEPPERMAYO's influencer activity by market
Here is another example of PEPPERMAYO collaborating with an influencer in United States.
breylanwebb x PEPPERMAYO
![Instagram post by @breylanwebb for PEPPERMAYO. Caption reads: [...] I burned 3000 cal. All outfits by....](https://images.od.modash.io/371aa78b7ed2b51d74db2c140e406b84f6498600)
PEPPERMAYO's influencer activity vs. related brands
Peppermayo overlaps with White Fox Boutique and Babyboo Fashion in social-first party/going-out womenswear. All three brands compete for the same influencer-led “fit check” audience and fast trend cycles.
Total influencer content
PEPPERMAYO vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 11k sponsored posts, significantly outpacing White Fox Boutique (7.6k posts) and BABYBOO FASHION (455 posts). Across all three brands, the average volume is 6.4k posts, indicating mature, scaled influencer programs. PEPPERMAYO has more total posts than White Fox Boutique and far more than BABYBOO FASHION.
By social platform
PEPPERMAYO vs. related brands influencer activity (by social platform)
Sponsored posts by platform
PEPPERMAYO leads on Instagram, while White Fox Boutique has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with PEPPERMAYO at 7.5k, White Fox Boutique at 3.6k, BABYBOO FASHION at 455 posts. BABYBOO FASHION's activity is particularly concentrated on Instagram. On Instagram, PEPPERMAYO posts far more than White Fox Boutique and BABYBOO FASHION, and on TikTok both PEPPERMAYO and White Fox Boutique post far more than BABYBOO FASHION.
By geographical market
PEPPERMAYO vs. related brands influencer activity (by country)
Estimated sponsored posts in PEPPERMAYO's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (4.6k posts, 41.6%), United Kingdom (1.5k posts, 13.5%), Australia (1.2k posts, 11.1%). Looking at United States specifically, the split is PEPPERMAYO at 4.6k posts (41.6%), White Fox Boutique at 3.7k posts (48.7%), BABYBOO FASHION at 223 posts (49%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- White Fox Boutique's Influencer Marketing Strategy
- BABYBOO FASHION's Influencer Marketing Strategy
- DKNY's Influencer Marketing Strategy
- WalkingPad's Influencer Marketing Strategy
- Glow Recipe's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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