PEPPERMAYO Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 23.6k pieces of influencer content sponsored by PEPPERMAYO over the last 12 months.
This report breaks down where & how PEPPERMAYO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PEPPERMAYO, see here: PEPPERMAYO influencers.
Influencer activity throughout the year
PEPPERMAYO's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
PEPPERMAYO's influencer activity by month
Number of sponsored posts
PEPPERMAYO's influencer output appears relatively consistent throughout the year, averaging about 2k sponsored posts per month. May recorded the highest volume at 3.5k posts (77% above average), while September was the quietest at 1.3k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PEPPERMAYO's sponsored influencer collaborations break down by social platform:
- TikTok: 18.0k posts (76.3%)
- Instagram: 5.6k posts (23.6%)
- YouTube: 37 posts (0.2%)
PEPPERMAYO's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for PEPPERMAYO.
Here are 3 examples of PEPPERMAYO's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
salliqueenm x PEPPERMAYO
Influencer bio
Content creator Skincare | beauty | lifestyle INQUIRIES: 📩 itssalliqueen@gmail.com
Collaboration metrics
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faith.marie19 x PEPPERMAYO
![TikTok post by @faith.marie19 for PEPPERMAYO. Caption reads: [...] this color rn??🧡🍊 dress is from....](https://images.od.modash.io/0211d2abaa976438255eafba9acd9874f0da4e17)
Influencer bio
Heyy 💌 Faith@insightmedia.com Snap - faith.f08 love edits
Collaboration metrics
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avarae x PEPPERMAYO
![YouTube post by @avarae for PEPPERMAYO. Caption reads: [...] YT VIDEOS EVERY SATURDAY! thank you....](https://images.od.modash.io/52617007866c71dd4de66f060f21eea37a8f0e10)
Influencer bio
im a 20 yr old that loves to talk to herself
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.7%
- Carousels: 4.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers PEPPERMAYO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PEPPERMAYO's influencers average views (TikTok)
Based on each influencer's average views per post
With 43.9% of partnerships featuring creators averaging 1K-5K views, PEPPERMAYO's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.7M avg views/post):
lucinda x PEPPERMAYO
Influencer bio
♡⟡˙⋆hey besties⋆˙⟡♡ 💌 lucinda@offlimitsgroup.com snapchat: lucindastraf
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
alexiabelitsas x PEPPERMAYO
![TikTok post by @alexiabelitsas for PEPPERMAYO. Caption reads: [...] to wear, a maxi is always the way🤍....](https://images.od.modash.io/a50335d7c3e0f507bde6a5ba44040e5901b23443)
Influencer bio
Spanish & Greek *ੈ✩‧₊˚ alexiaolympiapr@gmail.com 💌 IG: alexiabelitsas
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PEPPERMAYO's repeat partnerships
Out of 8.2k unique influencers in our dataset, 1.2k of them (14%) posted content for PEPPERMAYO in 3 or more separate calendar months. The most consistent partner is @_chloechilds, who has collaborated across 12 months with 49 total posts.
Here are 3 examples of PEPPERMAYO's repeat influencer partnerships, with links to the sponsored content.
hailee_cox x PEPPERMAYO
![TikTok post by @hailee_cox for PEPPERMAYO. Caption reads: [...] the move 😭 dress from: @PEPPERMAYO....](https://images.od.modash.io/8e66353aa673bf94dc3787b398c2f7cb2ed28ec7)
![TikTok post by @hailee_cox for PEPPERMAYO. Caption reads: @PEPPERMAYO really knows how to do the [...].](https://images.od.modash.io/bdd029d21a7015775234bee5c79770c1dbb1740c)
lena_ha01 x PEPPERMAYO
![TikTok post by @lena_ha01 for PEPPERMAYO. Caption reads: [...] been stuck on my mind lol @PEPPERMAYO....](https://images.od.modash.io/94348b7d507c8d442f82bace3ffb69205b795ab5)
![TikTok post by @lena_ha01 for PEPPERMAYO. Caption reads: [...] though @trinitylay94 Dress @PEPPERMAYO....](https://images.od.modash.io/6db6df252963f0cc1dec1f2e42ffa039f7c8c5f2)
franchierox x PEPPERMAYO
![TikTok post by @franchierox for PEPPERMAYO. Caption reads: [...] for Halloween atp? @PEPPERMAYO #peppermayo....](https://images.od.modash.io/c31f76a9543f767b751aadcb3bd2f9e6000e0d8d)
![TikTok post by @franchierox for PEPPERMAYO. Caption reads: [...] for halloween, sorted. @PEPPERMAYO....](https://images.od.modash.io/b2a8461dc24121f8e2c7d28e1475ad05dec328b6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where PEPPERMAYO had the most influencer activity. 42.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (15.9%)
- Australia (8.4%)
- Canada (5%)
PEPPERMAYO's influencer activity by market
Here is another example of PEPPERMAYO collaborating with an influencer in United States.
alexxxaalexxxa x PEPPERMAYO
![TikTok post by @alexxxaalexxxa for PEPPERMAYO. Caption reads: [...] this is how I lived my life in my 20s....](https://images.od.modash.io/43e2dda2a70c415e9c07f0565185a09617ea5d0b)
PEPPERMAYO's influencer activity vs. related brands
PEPPERMAYO overlaps heavily with White Fox Boutique and BABYBOO FASHION in occasionwear and social-first women’s fashion, targeting similar Gen Z/Millennial audiences through creator styling content and drops.
Total influencer content
PEPPERMAYO vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 23.6k sponsored posts, marginally ahead of White Fox Boutique (20.6k posts) and BABYBOO FASHION (4.1k posts). Across all three brands, the average volume is 16.1k posts, indicating mature, scaled influencer programs.
By social platform
PEPPERMAYO vs. related brands influencer activity (by social platform)
Sponsored posts by platform
PEPPERMAYO leads on TikTok, while White Fox Boutique has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with PEPPERMAYO at 18k, White Fox Boutique at 14.6k, BABYBOO FASHION at 2k posts. PEPPERMAYO's activity is particularly concentrated on TikTok. On TikTok, PEPPERMAYO has several thousand more posts than White Fox Boutique and far more than BABYBOO FASHION.
By geographical market
PEPPERMAYO vs. related brands influencer activity (by country)
Estimated sponsored posts in PEPPERMAYO's top markets
White Fox Boutique has the highest estimated sponsored-post volume in United States (11k posts, 51.3%), Australia (2.6k posts, 12.7%), while PEPPERMAYO leads in United Kingdom with 3.8k posts (15.9%). Looking at United States specifically, the split is White Fox Boutique at 11k posts (51.3%), PEPPERMAYO at 10k posts (42.8%), BABYBOO FASHION at 1.7k posts (41.2%). PEPPERMAYO's strength in United Kingdom may indicate a home-market focus, while White Fox Boutique shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- White Fox Boutique's Influencer Marketing Strategy
- BABYBOO FASHION's Influencer Marketing Strategy
- Coldest's Influencer Marketing Strategy
- NAKED SUNDAYS's Influencer Marketing Strategy
- iMethodBeauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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