PEPPERMAYO Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 49.1k pieces of influencer content sponsored by PEPPERMAYO over the last 12 months.
This report breaks down where & how PEPPERMAYO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PEPPERMAYO, see here: PEPPERMAYO influencers.
Influencer activity throughout the year
PEPPERMAYO's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
PEPPERMAYO's influencer activity by month
Number of sponsored posts
PEPPERMAYO's sponsored post volume appears to trend upward over the 12-month period, rising from 3.5k posts in January to 3.6k in December. The peak month, July, reached 6.8k posts, 66% higher than the monthly average of 4.1k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PEPPERMAYO's sponsored influencer collaborations break down by social platform:
- Instagram: 28.3k posts (57.6%)
- TikTok: 20.8k posts (42.3%)
- YouTube: 46 posts (0.1%)
PEPPERMAYO's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for PEPPERMAYO.
Here are 3 examples of PEPPERMAYO's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
shellparker_ x PEPPERMAYO
![Instagram post by @shellparker_ for PEPPERMAYO. Caption reads: [...] into my suitcase for Sri Lanka 🌴🌺☀️....](https://images.od.modash.io/3d3ef12462749b4912d3cbe35a15ae451d45c6c2)
Influencer bio
• Melb/Aus📍 • Sprinkling Scottish Sparkle✨ •shellparker@mushroomconnect.com.au
Collaboration metrics
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faith.marie19 x PEPPERMAYO
![TikTok post by @faith.marie19 for PEPPERMAYO. Caption reads: [...] this color rn??🧡🍊 dress is from....](https://images.od.modash.io/0211d2abaa976438255eafba9acd9874f0da4e17)
Influencer bio
Heyy 💌 Faith@insightmedia.com Snap - faith.f08 love edits
Collaboration metrics
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itsmeali685 x PEPPERMAYO
![YouTube post by @itsmeali685 for PEPPERMAYO. Caption reads: [...] these outfits in Jamaica! Thank you....](https://images.od.modash.io/592342fee05f53b8dccdd1ae840a70e2a5fdad30)
Influencer bio
Main channel: SISTER FOREVER Daily Vlogs: FOREVERFAMILYVLOGS Instagram: @Alisson.gonzalez07 Tiktok: @Aliss0ng0nzalez Business email 📧: itsmeali@cesddigital.com P.O BOX 📦 20757 BRADENTON FL 34204 FEDEX AND UPS ONLY 📦 4112 53rd Ave E #20757 Bradenton FL 34203 Please note: This channel is subject to parental supervision and review. All negative, nasty or unkind comments will be deleted and the users blocked. We want this channel to remain fun for everyone and as such, hate or nastiness of any kind will not be tolerated.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 66.5%
- Reels: 33.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers PEPPERMAYO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PEPPERMAYO's influencers average views (Instagram)
Based on each influencer's average views per post
With 37.8% of partnerships featuring creators averaging 1K-5K views, PEPPERMAYO's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (3.4M avg views/post):
elizabrowne_ x PEPPERMAYO
Influencer bio
london tiktok : elizabrowne (2.6M) 📧eliza@cadence-talent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.3k avg views/post):
olaia_h x PEPPERMAYO
Influencer bio
Styling & fashion 💌 olaia.madinabeitia@binineagency.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PEPPERMAYO's repeat partnerships
Out of 13.9k unique influencers in our dataset, 2.2k of them (16%) posted content for PEPPERMAYO in 3 or more separate calendar months. The most consistent partner is @qqueengabrielle_, who has collaborated across 12 months with 114 total posts.
Here are 3 examples of PEPPERMAYO's repeat influencer partnerships, with links to the sponsored content.
lena_ha01 x PEPPERMAYO
![Instagram post by @lena_ha01 for PEPPERMAYO. Caption reads: [...] this dance all winter break @peppermayo....](https://images.od.modash.io/43d7bc7a752f2ad01992f44040d569ebd0e8573b)
![Instagram post by @lena_ha01 for PEPPERMAYO. Caption reads: [...] #relatable #fashion Dress @peppermayo....](https://images.od.modash.io/552125e43a4ed2561f3f8e9f2e37243a90f6a2aa)
lovekennedygrace x PEPPERMAYO
![TikTok post by @lovekennedygrace for PEPPERMAYO. Caption reads: 🤍🤍🤍 @PEPPERMAYO #peppermayo #lipsync [...].](https://images.od.modash.io/acddcb46b54d00069900b744c8c5030b2811757e)
kimberlymulgrew x PEPPERMAYO
![Instagram post by @kimberlymulgrew for PEPPERMAYO. Caption reads: [...] is cute buts its colddd 🥹 @peppermayo....](https://images.od.modash.io/86b4d4a1e4d103a72468596248cdfa3012130c24)
![Instagram post by @kimberlymulgrew for PEPPERMAYO. Caption reads: [...] #happybdaytome Dress from @peppermayo....](https://images.od.modash.io/5d155334528ed60ce2e8aa82c71050d4f77383f1)
![Instagram post by @kimberlymulgrew for PEPPERMAYO. Caption reads: [...] lock screen 😋 Dress from @peppermayo....](https://images.od.modash.io/5eccccd6e85860e393ce55cf142031b79a1b78cb)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where PEPPERMAYO had the most influencer activity. 46.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (13.1%)
- Australia (10.8%)
- Canada (3.8%)
PEPPERMAYO's influencer activity by market
Here is another example of PEPPERMAYO collaborating with an influencer in United States.
lexielearmann x PEPPERMAYO
PEPPERMAYO's influencer activity vs. related brands
Like Peppermayo, both Beginning Boutique and White Fox Boutique are social-first women’s fashion retailers known for trend-driven drops and heavy influencer/affiliate promotion, making them strong benchmarks for audience overlap and creator strategy.
Total influencer content
PEPPERMAYO vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 49.1k sponsored posts, significantly outpacing White Fox Boutique (26.1k posts) and Beginning Boutique (3.6k posts). Across all three brands, the average volume is 26.3k posts, indicating mature, scaled influencer programs. PEPPERMAYO has many more total posts than Beginning Boutique and White Fox Boutique.
By social platform
PEPPERMAYO vs. related brands influencer activity (by social platform)
Sponsored posts by platform
PEPPERMAYO leads on Instagram and TikTok, while White Fox Boutique leads on YouTube. The gap is most notable on Instagram, with PEPPERMAYO at 28.3k, White Fox Boutique at 12.3k, Beginning Boutique at 1.7k posts. On Instagram and TikTok, PEPPERMAYO has many more posts than Beginning Boutique and more than White Fox Boutique.
By geographical market
PEPPERMAYO vs. related brands influencer activity (by country)
Estimated sponsored posts in PEPPERMAYO's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (23k posts, 46.7%), United Kingdom (6.4k posts, 13.1%), Australia (5.3k posts, 10.8%). Looking at United States specifically, the split is PEPPERMAYO at 23k posts (46.7%), White Fox Boutique at 13k posts (50.9%), Beginning Boutique at 2k posts (56.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Beginning Boutique's Influencer Marketing Strategy
- White Fox Boutique's Influencer Marketing Strategy
- FarmacyBeauty's Influencer Marketing Strategy
- Pavoi's Influencer Marketing Strategy
- iMethodBeauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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