We analyzed 51.5k pieces of influencer content sponsored by PEPPERMAYO over the last 12 months.
This report breaks down where & how PEPPERMAYO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PEPPERMAYO, see here: PEPPERMAYO influencers.
PEPPERMAYO's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
PEPPERMAYO's sponsored post volume appears to trend upward over the 12-month period, rising from 3.2k posts in January to 3.6k in December. The peak month, July, reached 6.8k posts, 61% higher than the monthly average of 4.3k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PEPPERMAYO's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for PEPPERMAYO.
Here are 3 examples of PEPPERMAYO's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Just a girl Inquires: bwcollabs@gmail.com Tiktok: breywebb @breysbrows
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
orange county, ca 🌊🌴🌞🍊🌺🍒 — 💌: ybbatreece@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Main channel: SISTER FOREVER Daily Vlogs: FOREVERFAMILYVLOGS Instagram: @Alisson.gonzalez07 Tiktok: @Aliss0ng0nzalez Business email 📧: itsmeali@cesddigital.com P.O BOX 📦 20757 BRADENTON FL 34204 FEDEX AND UPS ONLY 📦 4112 53rd Ave E #20757 Bradenton FL 34203 Please note: This channel is subject to parental supervision and review. All negative, nasty or unkind comments will be deleted and the users blocked. We want this channel to remain fun for everyone and as such, hate or nastiness of any kind will not be tolerated.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers PEPPERMAYO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 37.7% of partnerships featuring creators averaging 1K-5K views, PEPPERMAYO's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.7M avg views/post):
Influencer bio
london tiktok : elizabrowne (2.6M) 📧eliza@cadence-talent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
Influencer bio
📍🇵🇭 🌺｡⋆༄ im funnier on TikTok: kylasux buy my stuff: @kylasux_closet mikhaela.javier98@gmail.com 💌 i post every day n I make vlogs too ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 13.7k unique influencers in our dataset, 2.4k of them (18%) posted content for PEPPERMAYO in 3 or more separate calendar months. The most consistent partner is @morganhardyyy, who has collaborated across 12 months with 49 total posts.
Here are 3 examples of PEPPERMAYO's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where PEPPERMAYO had the most influencer activity. 46% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of PEPPERMAYO collaborating with an influencer in United States.
Peppermayo sits alongside White Fox Boutique and Babyboo Fashion as trend-led women’s occasion and going-out retailers that rely on influencer styling and haul content to convert.
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 51.5k sponsored posts, significantly outpacing White Fox Boutique (26.6k posts) and BABYBOO FASHION (6k posts). Across all three brands, the average volume is 28k posts, indicating mature, scaled influencer programs. PEPPERMAYO has nearly twice as many total posts as White Fox Boutique and far more than BABYBOO FASHION.
Sponsored posts by platform
PEPPERMAYO leads on Instagram and TikTok, while White Fox Boutique leads on YouTube. The gap is most notable on Instagram, with PEPPERMAYO at 30.6k, White Fox Boutique at 12.3k, BABYBOO FASHION at 4.2k posts. BABYBOO FASHION's activity is particularly concentrated on Instagram. On Instagram and TikTok, PEPPERMAYO has more posts than the other brands, while on YouTube White Fox Boutique has far more posts than both.
Estimated sponsored posts in PEPPERMAYO's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (24k posts, 46%), United Kingdom (5.7k posts, 11.1%), Australia (5.2k posts, 10.1%). Looking at United States specifically, the split is PEPPERMAYO at 24k posts (46%), White Fox Boutique at 14k posts (51.4%), BABYBOO FASHION at 2.9k posts (48.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.