PEPPERMAYO Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 25.3k pieces of influencer content sponsored by PEPPERMAYO over the last 12 months.
This report breaks down where & how PEPPERMAYO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PEPPERMAYO, see here: PEPPERMAYO influencers.
Influencer activity throughout the year
PEPPERMAYO's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
PEPPERMAYO's influencer activity by month
Number of sponsored posts
PEPPERMAYO's influencer activity appears to have tapered over the year, from 1.8k posts in January down to 1.8k in December. May was the busiest month at 3.5k posts, 65% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PEPPERMAYO's sponsored influencer collaborations break down by social platform:
- TikTok: 19.7k posts (78.1%)
- Instagram: 5.5k posts (21.8%)
- YouTube: 40 posts (0.2%)
PEPPERMAYO's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for PEPPERMAYO.
Here are 3 examples of PEPPERMAYO's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
salliqueenm x PEPPERMAYO
Influencer bio
Content creator Skincare | beauty | lifestyle INQUIRIES: 📩 itssalliqueen@gmail.com
Collaboration metrics
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faith.marie19 x PEPPERMAYO
![TikTok post by @faith.marie19 for PEPPERMAYO. Caption reads: [...] this color rn??🧡🍊 dress is from....](https://images.od.modash.io/0211d2abaa976438255eafba9acd9874f0da4e17)
Influencer bio
Heyy 💌 Faith@insightmedia.com Snap - faith.f08 love edits
Collaboration metrics
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avarae x PEPPERMAYO
![YouTube post by @avarae for PEPPERMAYO. Caption reads: [...] YT VIDEOS EVERY SATURDAY! thank you....](https://images.od.modash.io/52617007866c71dd4de66f060f21eea37a8f0e10)
Influencer bio
im a 20 yr old that loves to talk to herself
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.3%
- Carousels: 4.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers PEPPERMAYO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PEPPERMAYO's influencers average views (TikTok)
Based on each influencer's average views per post
With 43.4% of partnerships featuring creators averaging 1K-5K views, PEPPERMAYO's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):
lucinda x PEPPERMAYO
Influencer bio
♡⟡˙⋆hey besties⋆˙⟡♡ 💌 lucinda@offlimitsgroup.com snapchat: lucindastraf
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
persian_bunny x PEPPERMAYO
![TikTok post by @persian_bunny for PEPPERMAYO. Caption reads: [...] ✨ my vacation closet favourite is....](https://images.od.modash.io/e753b5b18cb5a54ec7becfac4e989a0b5192f257)
Influencer bio
Hi I'm Sepii 💓 OBGYN Surgical Registrar (ST3)👩🏻⚕️ who loves fashion, wellness, travel & vlogging 📍 London 📧 persianbunny@hotmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PEPPERMAYO's repeat partnerships
Out of 8.7k unique influencers in our dataset, 1.2k of them (14%) posted content for PEPPERMAYO in 3 or more separate calendar months. The most consistent partner is @morganhardyyy, who has collaborated across 12 months with 44 total posts.
Here are 3 examples of PEPPERMAYO's repeat influencer partnerships, with links to the sponsored content.
morganhardyyy x PEPPERMAYO
![TikTok post by @morganhardyyy for PEPPERMAYO. Caption reads: [...] linked on my shopmy) ♥️@PEPPERMAYO....](https://images.od.modash.io/2fcc3a8826ff28ba5144175d722c1399c328e3f3)
![TikTok post by @morganhardyyy for PEPPERMAYO. Caption reads: @PEPPERMAYO #peppermayo #outfitinspo [...].](https://images.od.modash.io/38ee87fb8ca5e78ccaaf892676d71c4aeb6e62a9)
![TikTok post by @morganhardyyy for PEPPERMAYO. Caption reads: [...] long! these ones are from @PEPPERMAYO....](https://images.od.modash.io/38c5a35ae855d831167715fa9628b351744bb3c1)
lovekennedygrace x PEPPERMAYO
![TikTok post by @lovekennedygrace for PEPPERMAYO. Caption reads: 🤍🤍🤍 @PEPPERMAYO #peppermayo #lipsync [...].](https://images.od.modash.io/acddcb46b54d00069900b744c8c5030b2811757e)
lena_ha01 x PEPPERMAYO
![TikTok post by @lena_ha01 for PEPPERMAYO. Caption reads: [...] think he’s shy? Dress from @PEPPERMAYO....](https://images.od.modash.io/412189c7ef7d5ce0982c9f9a8384ab3e18dda1b4)
![TikTok post by @lena_ha01 for PEPPERMAYO. Caption reads: [...] been stuck on my mind lol @PEPPERMAYO....](https://images.od.modash.io/94348b7d507c8d442f82bace3ffb69205b795ab5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where PEPPERMAYO had the most influencer activity. 48.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (12.1%)
- Australia (10.9%)
- Canada (6.8%)
PEPPERMAYO's influencer activity by market
Here is another example of PEPPERMAYO collaborating with an influencer in United States.
alexxxaalexxxa x PEPPERMAYO
![TikTok post by @alexxxaalexxxa for PEPPERMAYO. Caption reads: [...] this is how I lived my life in my 20s....](https://images.od.modash.io/43e2dda2a70c415e9c07f0565185a09617ea5d0b)
PEPPERMAYO's influencer activity vs. related brands
PEPPERMAYO, White Fox Boutique, and Beginning Boutique all compete in the influencer-fueled, occasionwear/going-out segment with a strong Gen Z/young millennial customer base. Their marketing playbooks often overlap around try-ons, haul content, and creator discounting.
Total influencer content
PEPPERMAYO vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 25.3k sponsored posts, notably outpacing White Fox Boutique (20.9k posts) and Beginning Boutique (3.8k posts). Across all three brands, the average volume is 16.7k posts, indicating mature, scaled influencer programs. PEPPERMAYO has far more total posts than Beginning Boutique.
By social platform
PEPPERMAYO vs. related brands influencer activity (by social platform)
Sponsored posts by platform
PEPPERMAYO leads on TikTok, while White Fox Boutique has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with PEPPERMAYO at 19.7k, White Fox Boutique at 14.2k, Beginning Boutique at 2k posts. PEPPERMAYO's activity is particularly concentrated on TikTok. On TikTok, PEPPERMAYO has far more posts than Beginning Boutique.
By geographical market
PEPPERMAYO vs. related brands influencer activity (by country)
Estimated sponsored posts in PEPPERMAYO's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (12k posts, 48.3%), Australia (2.8k posts, 10.9%), while White Fox Boutique leads in United Kingdom with 3.8k posts (18.4%). Looking at United States specifically, the split is PEPPERMAYO at 12k posts (48.3%), White Fox Boutique at 10k posts (49.5%), Beginning Boutique at 2.1k posts (55.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- White Fox Boutique's Influencer Marketing Strategy
- Beginning Boutique's Influencer Marketing Strategy
- FarmacyBeauty's Influencer Marketing Strategy
- Pavoi's Influencer Marketing Strategy
- iMethodBeauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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