We analyzed 20.9k pieces of influencer content sponsored by White Fox Boutique over the last 12 months.
This report breaks down where & how White Fox Boutique invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with White Fox Boutique, see here: White Fox Boutique influencers.
White Fox Boutique's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
White Fox Boutique's influencer activity appears to have tapered over the year, from 1.1k posts in January down to 1.3k in December. March was the busiest month at 2.8k posts, 65% above the monthly average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of White Fox Boutique's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for White Fox Boutique.
Here are 3 examples of White Fox Boutique's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
@playkissuk breakfast mon - fri!! 🔊 @chloevstheworldshow 💖 More fun on snap, TikTok and YouTube! chloe.burrows@mcsaatchisocial.com
Collaboration metrics
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Influencer bio
happy ur here!!<3 🐬🌺🥥💞💫☀️🧿🧚🏻♀️ @DFYNE | dc: BANANA 💌 hannah@myntmgt.com
Collaboration metrics
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Influencer bio
NEW VIDEOS EVERY FRIDAY @ 12PM PST All Socials: @nicolelaeno Business Contact: nicolelaenoteam@gmail.com Family Channel: https://www.youtube.com/@thelaenofamily
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers White Fox Boutique are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 35.5% of partnerships featuring creators averaging 1K-5K views, White Fox Boutique's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 25.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.6M avg views/post):
Influencer bio
Business inquires: taylorfrankiepaul@select.co Creator of Momtok
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
dallas,tx fashion | beauty | sprinkles of life ✨ @fashionnova collabs: 💌cecdel1101@gmail.com
Collaboration metrics
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Out of 6.3k unique influencers in our dataset, 791 of them (13%) posted content for White Fox Boutique in 3 or more separate calendar months. The most consistent partner is @tahliaskaines, who has collaborated across 13 months with 69 total posts.
Here are 3 examples of White Fox Boutique's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where White Fox Boutique had the most influencer activity. 49.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of White Fox Boutique collaborating with an influencer in United States.
White Fox Boutique, PEPPERMAYO, and BABYBOO FASHION compete for the same social-first, going-out and vacation wardrobe customer. They share similar creator tactics—hauls, try-ons, and discount codes—to convert trend-led audiences.
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 25.3k sponsored posts, notably outpacing White Fox Boutique (20.9k posts) and BABYBOO FASHION (4k posts). Across all three brands, the average volume is 16.7k posts, indicating mature, scaled influencer programs. PEPPERMAYO and White Fox Boutique have similar total post volumes, while BABYBOO FASHION has several times fewer posts than either.
Sponsored posts by platform
White Fox Boutique leads on Instagram and YouTube, while PEPPERMAYO leads on TikTok. The gap is most notable on TikTok, with PEPPERMAYO at 19.7k, White Fox Boutique at 14.2k, BABYBOO FASHION at 1.9k posts. PEPPERMAYO's activity is particularly concentrated on TikTok. On YouTube, White Fox Boutique has several times more posts than PEPPERMAYO and BABYBOO FASHION.
Estimated sponsored posts in White Fox Boutique's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (12k posts, 48.3%), Australia (2.8k posts, 10.9%), while White Fox Boutique leads in United Kingdom with 3.8k posts (18.4%). Looking at United States specifically, the split is PEPPERMAYO at 12k posts (48.3%), White Fox Boutique at 10k posts (49.5%), BABYBOO FASHION at 1.8k posts (45.1%). White Fox Boutique's strength in United Kingdom may indicate a home-market focus, while PEPPERMAYO shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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