We analyzed 7.6k pieces of influencer content sponsored by White Fox Boutique over the last 12 months.
This report breaks down where & how White Fox Boutique invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with White Fox Boutique, see here: White Fox Boutique influencers.
White Fox Boutique's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
White Fox Boutique's influencer output appears relatively consistent throughout the year, averaging about 633 sponsored posts per month. August recorded the highest volume at 857 posts (35% above average), while February was the quietest at 179 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of White Fox Boutique's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for White Fox Boutique.
Here are 3 examples of White Fox Boutique's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
your online bestie 🤍🫂 @wilhelminamodels @bombersandlemonade author of “Joann’s weg naar zelfliefde” snapchat: joannvdherik tiktok: joannvdherik
Collaboration metrics
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Influencer bio
TeamBrooke@caa.com
Collaboration metrics
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Influencer bio
NEW VIDEOS EVERY FRIDAY @ 12PM PST All Socials: @nicolelaeno Business Contact: nicolelaenoteam@gmail.com Family Channel: https://www.youtube.com/@thelaenofamily
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers White Fox Boutique are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
White Fox Boutique's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.6M avg views/post):
Influencer bio
luckiest girl in the world 🦋
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
j.d. candidate | model | curly hair LA & DMV heavenmarley@dulcedo.com
Collaboration metrics
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Out of 2.1k unique influencers in our dataset, 489 of them (23%) posted content for White Fox Boutique in 3 or more separate calendar months. The most consistent partner is @taylerfit, who has collaborated across 12 months with 27 total posts.
Here are 3 examples of White Fox Boutique's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where White Fox Boutique had the most influencer activity. 48.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of White Fox Boutique collaborating with an influencer in United States.
White Fox Boutique competes with Peppermayo and Hello Molly for trend-driven womenswear promoted through influencer try-ons and hauls. All three brands share similar demographics and rely on fast-moving social content for demand.
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 11k sponsored posts, significantly outpacing White Fox Boutique (7.6k posts) and Hello Molly (327 posts). Across all three brands, the average volume is 6.3k posts, indicating mature, scaled influencer programs. Hello Molly has far fewer total posts than White Fox Boutique and PEPPERMAYO.
Sponsored posts by platform
White Fox Boutique leads on TikTok and YouTube, while PEPPERMAYO leads on Instagram. The gap is most notable on Instagram, with PEPPERMAYO at 7.5k, White Fox Boutique at 3.6k, Hello Molly at 147 posts. On YouTube, White Fox Boutique has many more posts than PEPPERMAYO and Hello Molly.
Estimated sponsored posts in White Fox Boutique's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (4.6k posts, 41.6%), United Kingdom (1.5k posts, 13.5%), Australia (1.2k posts, 11.1%). Looking at United States specifically, the split is PEPPERMAYO at 4.6k posts (41.6%), White Fox Boutique at 3.7k posts (48.7%), Hello Molly at 201 posts (61.6%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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