We analyzed 26.1k pieces of influencer content sponsored by White Fox Boutique over the last 12 months.
This report breaks down where & how White Fox Boutique invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with White Fox Boutique, see here: White Fox Boutique influencers.
White Fox Boutique's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
White Fox Boutique's influencer output appears relatively consistent throughout the year, averaging about 2.2k sponsored posts per month. March recorded the highest volume at 2.8k posts (30% above average), while September was the quietest at 1.7k posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of White Fox Boutique's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for White Fox Boutique.
Here are 3 examples of White Fox Boutique's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
@playkissuk breakfast mon - fri!! 🔊 @chloevstheworldshow 💖 More fun on snap, TikTok and YouTube! chloe.burrows@mcsaatchisocial.com
Collaboration metrics
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Influencer bio
TeamBrooke@caa.com
Collaboration metrics
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Influencer bio
welcome to my second channel where i share random vlogs from my life!! meet my friends, family, dogs, and husband and come on some crazy adventures with me!! business inquiries only: remicruz@mattermediagroup.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers White Fox Boutique are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 35.6% of partnerships featuring creators averaging 1K-5K views, White Fox Boutique's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 25.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.5M avg views/post):
Influencer bio
luckiest girl in the world 🦋
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
1997♎️ chill clothes & tattoos👇🏻
Collaboration metrics
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Out of 7.7k unique influencers in our dataset, 933 of them (12%) posted content for White Fox Boutique in 3 or more separate calendar months. The most consistent partner is @ciaralillyyy, who has collaborated across 13 months with 59 total posts.
Here are 3 examples of White Fox Boutique's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where White Fox Boutique had the most influencer activity. 50.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of White Fox Boutique collaborating with an influencer in United States.
White Fox Boutique shares a similar fast-moving, influencer-powered women’s fashion model with Peppermayo and Showpo, competing for the same Gen Z/young millennial shopper via haul videos, discount codes, and drops.
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 49.1k sponsored posts, significantly outpacing White Fox Boutique (26.1k posts) and Showpo (2.9k posts). Across all three brands, the average volume is 26.1k posts, indicating mature, scaled influencer programs. PEPPERMAYO has nearly twice as many total posts as White Fox Boutique and far more than Showpo.
Sponsored posts by platform
White Fox Boutique leads on YouTube, while PEPPERMAYO has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with PEPPERMAYO at 28.3k, White Fox Boutique at 12.3k, Showpo at 1.8k posts. On Instagram and TikTok, PEPPERMAYO has about twice as many posts as White Fox Boutique and far more than Showpo.
Estimated sponsored posts in White Fox Boutique's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (23k posts, 46.7%), United Kingdom (6.4k posts, 13.1%), Australia (5.3k posts, 10.8%). Looking at United States specifically, the split is PEPPERMAYO at 23k posts (46.7%), White Fox Boutique at 13k posts (50.9%), Showpo at 1.4k posts (48.8%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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