We analyzed 26.6k pieces of influencer content sponsored by White Fox Boutique over the last 12 months.
This report breaks down where & how White Fox Boutique invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with White Fox Boutique, see here: White Fox Boutique influencers.
White Fox Boutique's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
White Fox Boutique's influencer output appears relatively consistent throughout the year, averaging about 2.2k sponsored posts per month. November recorded the highest volume at 2.6k posts (17% above average), while February was the quietest at 1.4k posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of White Fox Boutique's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for White Fox Boutique.
Here are 3 examples of White Fox Boutique's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
The only beauty standards you should follow are your own.♡ 🗺️ Wandering, always ✨🧚💕🌤️ 💌 may@underwatercreative.co.uk
Collaboration metrics
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Influencer bio
TeamBrooke@caa.com
Collaboration metrics
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Influencer bio
NEW VIDEOS EVERY FRIDAY @ 12PM PST All Socials: @nicolelaeno Business Contact: nicolelaenoteam@gmail.com Family Channel: https://www.youtube.com/@thelaenofamily
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers White Fox Boutique are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 32.1% of partnerships featuring creators averaging 1K-5K views, White Fox Boutique's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 27.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.5M avg views/post):
Influencer bio
luckiest girl in the world 🦋
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
Hi 🦋🐠✨ 📧 christina@jaketheagency.com
Collaboration metrics
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Out of 7.5k unique influencers in our dataset, 925 of them (12%) posted content for White Fox Boutique in 3 or more separate calendar months. The most consistent partner is @taylerfit, who has collaborated across 13 months with 88 total posts.
Here are 3 examples of White Fox Boutique's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where White Fox Boutique had the most influencer activity. 51.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of White Fox Boutique collaborating with an influencer in United States.
White Fox Boutique competes closely with Peppermayo and Hello Molly in fast-moving women’s fashion, where influencer hauls, beach/party styling, and discount codes drive demand.
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 51.5k sponsored posts, significantly outpacing White Fox Boutique (26.6k posts) and Hello Molly (327 posts). Across all three brands, the average volume is 26.1k posts, indicating mature, scaled influencer programs. Hello Molly has far fewer total posts than White Fox Boutique and PEPPERMAYO.
Sponsored posts by platform
White Fox Boutique leads on YouTube, while PEPPERMAYO has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with PEPPERMAYO at 30.6k, White Fox Boutique at 12.3k, Hello Molly at 147 posts. On YouTube, White Fox Boutique has substantially more posts than PEPPERMAYO, while Hello Molly has none.
Estimated sponsored posts in White Fox Boutique's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (24k posts, 46%), United Kingdom (5.7k posts, 11.1%), Australia (5.2k posts, 10.1%). Looking at United States specifically, the split is PEPPERMAYO at 24k posts (46%), White Fox Boutique at 14k posts (51.4%), Hello Molly at 201 posts (61.6%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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