WalkingPad Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.3k pieces of influencer content sponsored by WalkingPad over the last 12 months.
This report breaks down where & how WalkingPad invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with WalkingPad, see here: WalkingPad influencers.
Influencer activity throughout the year
WalkingPad's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
WalkingPad's influencer activity by month
Number of sponsored posts
WalkingPad's influencer output appears relatively consistent throughout the year, averaging about 111 sponsored posts per month. September recorded the highest volume at 156 posts (41% above average), while April was the quietest at 52 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of WalkingPad's sponsored influencer collaborations break down by social platform:
- Instagram: 1.1k posts (83.6%)
- TikTok: 133 posts (9.9%)
- YouTube: 87 posts (6.5%)
WalkingPad's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for WalkingPad.
Here are 3 examples of WalkingPad's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jadnarra x WalkingPad
Influencer bio
narrajadpro@gmail.com
Collaboration metrics
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imbennygetpaid x WalkingPad
![TikTok post by @imbennygetpaid for WalkingPad. Caption reads: [...] goes up to 6.2 MPH 👌 300lb capacity....](https://images.od.modash.io/1bc9dc30bdc091f81f34a5edb6fa3eb921ec2366)
Influencer bio
Fat Boy Certified Clothing & FBCKennels 150lbs+ Down 💪 I let you know if it FITS TRUE TO SIZE! IG @BennyGetPaid 📍 Reno, NV
Collaboration metrics
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honestplaces x WalkingPad
Influencer bio
I like checking out dingy pub's, most of them on estates......they are most of the time the best pubs that people over look. I pop up anywhere in my van that I also live in. No fancy camera angles, no fancy drone shots, no fancy music.....just a guy with a camera. Merch - https://ruthless-store.com/collections/honest-places
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 91.3%
- Posts: 8.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers WalkingPad are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
WalkingPad's influencers average views (Instagram)
Based on each influencer's average views per post
With 44.9% of partnerships featuring creators averaging 10K-50K views, WalkingPad's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (364.4k avg views/post, 450.2k followers):
homeonbroad x WalkingPad
![Instagram post by @homeonbroad for WalkingPad. Caption reads: [...] code GREER for 20% off everything at....](https://images.od.modash.io/1a0275caefeb99af3efbea86e504e91d43eb2cbf)
Influencer bio
Restoring a 1923 cottage in Rhode Island⚓️ Follow along as we DIY our 1500sqft home! 🏠 . Shop my posts & our home below! *Affiliate links
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.3k avg views/post, 17.7k followers):
kweency_ x WalkingPad
Influencer bio
🎬 Lifestyle, créativité & events feel good 🪩 🎀 Créatrice du Cute Content Club 👇🏼Viens fêter Galentine's day le 08/02 à Lyon 🍓💗
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
WalkingPad's repeat partnerships
Out of 921 unique influencers in our dataset, 16 of them (2%) posted content for WalkingPad in 3 or more separate calendar months. The most consistent partner is @molly.mckennedy, who has collaborated across 7 months with 7 total posts.
Here are 3 examples of WalkingPad's repeat influencer partnerships, with links to the sponsored content.
boothys_sw_insta19 x WalkingPad
![Instagram post by @boothys_sw_insta19 for WalkingPad. Caption reads: [AD] My @walkingpad_uk discount code now works....](https://images.od.modash.io/e114f9a20d512c733f37edb776fd1d1518beade3)
![Instagram post by @boothys_sw_insta19 for WalkingPad. Caption reads: [...] massively in my 30s & my @walkingpad_uk R2....](https://images.od.modash.io/465b0db947ea67936128c48cb9761a1d90e7ffef)
![Instagram post by @boothys_sw_insta19 for WalkingPad. Caption reads: [...] money on the collagen and walkingpad so I’ll....](https://images.od.modash.io/8c101f8ad7e76e7a98ee7d2988abaf055b820893)
helena_kohlanta x WalkingPad
![Instagram post by @helena_kohlanta for WalkingPad. Caption reads: [...] de personnes qui utilisent....](https://images.od.modash.io/c5b6bb7c9906f47dea233f0f4927e1a428ea6da9)
![Instagram post by @helena_kohlanta for WalkingPad. Caption reads: [...] du froid, du noir grâce à....](https://images.od.modash.io/0431f74e2565a90a7214e7b2e761476f5a2b1fb5)
![Instagram post by @helena_kohlanta for WalkingPad. Caption reads: [...] donc je règle ma séance sur....](https://images.od.modash.io/148c438b64dd1a7dd1ed53994f9d4a886a958f4f)
healthy_et_gourmandises x WalkingPad
![Instagram post by @healthy_et_gourmandises for WalkingPad. Caption reads: [...] poids durablement Et avec un WalkingPad, tu....](https://images.od.modash.io/e869731a47cee6ec91349c8d6dd2c804c10971db)
![Instagram post by @healthy_et_gourmandises for WalkingPad. Caption reads: [...] recherche de la boutique The WalkingPad. Il....](https://images.od.modash.io/3ac8aed3d82c5eaa5b1d90c98d5f7b4a9ee3224e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where WalkingPad had the most influencer activity. 43.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (15.6%)
- United Kingdom (12.7%)
- Canada (5.4%)
WalkingPad's influencer activity by market
Here is another example of WalkingPad collaborating with an influencer in United States.
mr.jodigo x WalkingPad
![Instagram post by @mr.jodigo for WalkingPad. Caption reads: [...] 1. @fellowproducts pourover kette 2.....](https://images.od.modash.io/52f3fb4c34243c32d4afbb977a66a75fb4d0732a)
WalkingPad's influencer activity vs. related brands
WalkingPad targets at-home fitness and activity improvement, and YESOUL FITNESS and COROS are relevant competitors for influencer content focused on training habits, metrics, and lifestyle fitness integration.
Total influencer content
WalkingPad vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COROS leads with 5.2k sponsored posts, significantly outpacing WalkingPad (1.3k posts) and YESOUL FITNESS (1.1k posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs. COROS has several thousand more posts than WalkingPad and YESOUL FITNESS.
By social platform
WalkingPad vs. related brands influencer activity (by social platform)
Sponsored posts by platform
WalkingPad leads on YouTube, while COROS has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with COROS at 4.9k, YESOUL FITNESS at 1.1k, WalkingPad at 1.1k posts. WalkingPad's activity is particularly concentrated on Instagram. On Instagram, COROS has several thousand more posts than WalkingPad and YESOUL FITNESS, and YESOUL FITNESS has no TikTok posts.
By geographical market
WalkingPad vs. related brands influencer activity (by country)
Estimated sponsored posts in WalkingPad's top markets
COROS has the highest estimated sponsored-post volume in United States (1.7k posts, 31.9%), United Kingdom (708 posts, 13.5%), France (488 posts, 9.3%), suggesting a Europe focus, while YESOUL FITNESS leads in Brazil with 75 posts (6.5%). Looking at United States specifically, the split is COROS at 1.7k posts (31.9%), YESOUL FITNESS at 604 posts (52.6%), WalkingPad at 579 posts (43.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- YESOUL FITNESS's Influencer Marketing Strategy
- COROS's Influencer Marketing Strategy
- Vita Coco's Influencer Marketing Strategy
- DISSH's Influencer Marketing Strategy
- BOMBSHELL SPORTSWEAR's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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