WalkingPad Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 435 pieces of influencer content sponsored by WalkingPad over the last 12 months.
This report breaks down where & how WalkingPad invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with WalkingPad, see here: WalkingPad influencers.
Influencer activity throughout the year
WalkingPad's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
WalkingPad's influencer activity by month
Number of sponsored posts
WalkingPad's sponsored post volume appears to trend upward over the 12-month period, rising from 34 posts in January to 47 in December. The peak month, August, reached 56 posts, 60% higher than the monthly average of 35.
WalkingPad's influencer activity by month (views)
Total views on sponsored video posts
September generated the most views at 3.3M, while February recorded the least at 107.6k. Across all tracked posts in the 12-month window, average views per post were 36k. Interestingly, the highest-view month (September) does not align with peak post volume (August), which could indicate performance differences across months. The top-performing tracked post, by @jadnarra, generated 1.3M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of WalkingPad's sponsored influencer collaborations break down by social platform:
- Instagram: 352 posts (80.9%)
- TikTok: 42 posts (9.7%)
- YouTube: 41 posts (9.4%)
WalkingPad's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for WalkingPad.
Here are 3 examples of WalkingPad's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jadnarra x WalkingPad
Influencer bio
narrajadpro@gmail.com
Collaboration metrics
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pokoleniefit x WalkingPad
![TikTok post by @pokoleniefit for WalkingPad. Caption reads: [...] 🔥🏃♀️ Od 1,5 tygodnia testuję @Walkingpad....](https://images.od.modash.io/b5431f66b94c710d778532f76109109509baa7bc)
Influencer bio
🔥 Pomogę Ci schudnąć bez restrykcji raz na zawsze 🍽 Proste nawyki, więcej energii, zero jojo 🎓Ekspertka od pysznego jedzenia WYZWANIE OTWARTE WSKAKUJ ⬇️
Collaboration metrics
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stelle. x WalkingPad
![YouTube post by @stelle. for WalkingPad. Caption reads: [...] tapis de marche :....](https://images.od.modash.io/c6e119b98952675e5eb1b27fbaed8f7a6b61e59d)
Influencer bio
BIENVENUE SUR MA CHAINE ! ❤ Je partage avec vous mes astuces modes, beautés et du contenu autour de ma vie en école de commerce avec ma petite touche perso, donc si cela vous intéresse n'hésitez pas à vous abonner ❤ Je filme avec mon Iphone 11 Pro, mon logiciel de montage est Final Cut Pro et je fais mes miniatures avec Photoshop. Vous pouvez aussi me suivre ici : Mon Instagram : stelle_cautres ❤ Mail : stelle@po.agency
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 96.9%
- Posts: 3.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers WalkingPad are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
WalkingPad's influencers average views (Instagram)
Based on each influencer's average views per post
With 45.7% of partnerships featuring creators averaging 10K-50K views, WalkingPad's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (355.3k avg views/post, 43.9k followers):
withlove.cess x WalkingPad
![Instagram post by @withlove.cess for WalkingPad. Caption reads: [...] 2-year anniversary! 💗 To celebrate,....](https://images.od.modash.io/d09fbfdcb216b34d21ce6dd2dddfa3dbb3395877)
Influencer bio
UGC + Content Creator 🎀 Cozy account -> @cozy.cess ✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post, 13.8k followers):
coacharnaud_ x WalkingPad
![Instagram post by @coacharnaud_ for WalkingPad. Caption reads: [...] et que mon tapis et mon vélo....](https://images.od.modash.io/10d147396a171cde2eabb588975877adbc2169f5)
Influencer bio
De ton 1er Hyrox à ta meilleure performance 💥 @nutripurefr @gowod_mobilityfirst @flytex.fr 10% COACHARNAUD ⬇️ ONLINE COACHING 🌍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
WalkingPad's repeat partnerships
Out of 361 unique influencers in our dataset, 9 of them (2%) posted content for WalkingPad in 3 or more separate calendar months. The most consistent partner is @oli_up, who has collaborated across 6 months with 6 total posts.
Here are 3 examples of WalkingPad's repeat influencer partnerships, with links to the sponsored content.
oli_up x WalkingPad
![Instagram post by @oli_up for WalkingPad. Caption reads: [...] .
.
Remporte un tapis @walkingpad_official....](https://images.od.modash.io/62b49867d0e14ff252a64080fc6686d6bd3905cb)
![Instagram post by @oli_up for WalkingPad. Caption reads: [...] tapis de course et rameurs....](https://images.od.modash.io/7fd3e8f5315e54d0d214c5868a206b0d4a22788b)
boothys_sw_insta19 x WalkingPad
![Instagram post by @boothys_sw_insta19 for WalkingPad. Caption reads: [...] massively in my 30s & my @walkingpad_uk R2....](https://images.od.modash.io/465b0db947ea67936128c48cb9761a1d90e7ffef)
![Instagram post by @boothys_sw_insta19 for WalkingPad. Caption reads: [...] & Podcast - 40 mins on my @walkingpad_uk R2....](https://images.od.modash.io/6bd6ecc0f47f50fa42b315f4c0b186e3f38d9494)
julie_cfs x WalkingPad
![Instagram post by @julie_cfs for WalkingPad. Caption reads: [...] le tapis R1 Pro de chez @walkingpad_official....](https://images.od.modash.io/db936b5d54b7c8752f9a279c92b34b6928834efa)
![Instagram post by @julie_cfs for WalkingPad. Caption reads: [...] viennent tous deux de chez....](https://images.od.modash.io/45059ac8db5cae9e3e51708ad7eebd2f3e5c31ec)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where WalkingPad had the most influencer activity. 47.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (14.9%)
- United Kingdom (12%)
- Canada (5.8%)
WalkingPad's influencer activity by market
Here is another example of WalkingPad collaborating with an influencer in United States.
mr.jodigo x WalkingPad
![Instagram post by @mr.jodigo for WalkingPad. Caption reads: [...] @fellowproducts pourover kette
2.....](https://images.od.modash.io/52f3fb4c34243c32d4afbb977a66a75fb4d0732a)
WalkingPad's influencer activity vs. related brands
WalkingPad targets at-home fitness and “desk treadmill” lifestyle content popular with productivity and wellness creators. YESOUL FITNESS competes in connected home fitness equipment, while RENPHO overlaps in the broader at-home wellness tech ecosystem.
Total influencer content
WalkingPad vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
RENPHO leads with 1.4k sponsored posts, significantly outpacing YESOUL FITNESS (494 posts) and WalkingPad (435 posts). Across all three brands, the average volume is 765 posts, suggesting moderate but consistent investment.
By social platform
WalkingPad vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, YESOUL FITNESS leads on Instagram and YouTube and RENPHO leads on TikTok. The gap is most notable on TikTok, with RENPHO at 1.2k, WalkingPad at 42, YESOUL FITNESS at 1 posts. WalkingPad's activity is particularly concentrated on Instagram. RENPHO has far more TikTok posts than WalkingPad and YESOUL FITNESS.
By geographical market
WalkingPad vs. related brands influencer activity (by country)
Estimated sponsored posts in WalkingPad's top markets
RENPHO has the highest estimated sponsored-post volume in United States (774 posts, 56.6%), United Kingdom (134 posts, 9.8%), Brazil (79 posts, 5.8%), while WalkingPad leads in France with 65 posts (14.9%). Looking at United States specifically, the split is RENPHO at 774 posts (56.6%), YESOUL FITNESS at 270 posts (54.6%), WalkingPad at 205 posts (47.1%). WalkingPad's strength in France may indicate a home-market focus, while RENPHO shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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