WalkingPad Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.7k pieces of influencer content sponsored by WalkingPad over the last 12 months.
This report breaks down where & how WalkingPad invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with WalkingPad, see here: WalkingPad influencers.
Influencer activity throughout the year
WalkingPad's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
WalkingPad's influencer activity by month
Number of sponsored posts
WalkingPad's influencer output appears relatively consistent throughout the year, averaging about 138 sponsored posts per month. January recorded the highest volume at 176 posts (28% above average), while June was the quietest at 72 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of WalkingPad's sponsored influencer collaborations break down by social platform:
- Instagram: 1.2k posts (72.2%)
- YouTube: 324 posts (19.5%)
- TikTok: 137 posts (8.2%)
WalkingPad's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for WalkingPad.
Here are 3 examples of WalkingPad's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jadnarra x WalkingPad
Influencer bio
narrajadpro@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
imbennygetpaid x WalkingPad
![TikTok post by @imbennygetpaid for WalkingPad. Caption reads: [...] goes up to 6.2 MPH 👌 300lb capacity....](https://images.od.modash.io/1bc9dc30bdc091f81f34a5edb6fa3eb921ec2366)
Influencer bio
Fat Boy Certified Clothing & Reviews 165lbs+ Down 💪 I let you know if it FITS TRUE TO SIZE! IG @BennyGetPaid 📍 Reno, NV None of this is possible without God
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
AtoZenLife x WalkingPad
![YouTube post by @AtoZenLife for WalkingPad. Caption reads: [...] 🧘 Meditations: 🚶♀️➡️ Foldable C2....](https://images.od.modash.io/9181d957f40462c3e2ac30e4e4318acd453fa668)
Influencer bio
Minimalism changed my life and it can change yours! I was an emotional hoarder with nothing but the clutter from lost loved ones -- and $25,000 of debt -- to my name. Now, I have a beautiful home in Europe, a happy family, live debt-free, and - best of all - wake up to a life that I'm EXCITED to live every day. Minimalism is so much more than an empty white space - it's about creating a happier space for your family. A space that's full of the most important thing: LOVE! That's what being a minimalist mom means to me! Now my mission is to help real families just like us conquer their clutter and simplify their way to a happier and better life. I would LOVE IT if you would subscribe to my channel so I can help you, too! INSTAGRAM | @atozenlife
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 91.5%
- Posts: 8.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers WalkingPad are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
WalkingPad's influencers average views (Instagram)
Based on each influencer's average views per post
With 42.3% of partnerships featuring creators averaging 10K-50K views, WalkingPad's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (327.0k avg views/post):
coralie_vdb_ x WalkingPad
Influencer bio
👽ྀི your fitness anime girl NASM certified personal trainer @womensbest @betterme code : coralie ↓ PROGRAMS ↓ ✧˚
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
make.one.studio x WalkingPad
![Instagram post by @make.one.studio for WalkingPad. Caption reads: [...] my bio for an instant $10 discount.....](https://images.od.modash.io/39cbbeeb9479126166ad33620204b7c52809653e)
Influencer bio
🖥 Showcasing Tech & Lifestyle Products 📧 make.one.gabe@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
WalkingPad's repeat partnerships
Out of 1k unique influencers in our dataset, 29 of them (3%) posted content for WalkingPad in 3 or more separate calendar months. The most consistent partner is @FLASHFITHOME, who has collaborated across 10 months with 34 total posts.
Here are 3 examples of WalkingPad's repeat influencer partnerships, with links to the sponsored content.
boothys_sw_insta19 x WalkingPad
![Instagram post by @boothys_sw_insta19 for WalkingPad. Caption reads: [...] 🎉 🏝️ still loving my new WalkingPad X21 I....](https://images.od.modash.io/615b1b2663ae286e92ab92d6c3b76e17b03226f0)
![Instagram post by @boothys_sw_insta19 for WalkingPad. Caption reads: [AD] My @walkingpad_uk discount code now works....](https://images.od.modash.io/e114f9a20d512c733f37edb776fd1d1518beade3)
helena_kohlanta x WalkingPad
![Instagram post by @helena_kohlanta for WalkingPad. Caption reads: [...] ? 🤩 Tentez de remporter le WalkingPad X218....](https://images.od.modash.io/c610105f059d9d6055d9b90ae97c46074095eaf8)
![Instagram post by @helena_kohlanta for WalkingPad. Caption reads: [...] de personnes qui utilisent....](https://images.od.modash.io/c5b6bb7c9906f47dea233f0f4927e1a428ea6da9)
![Instagram post by @helena_kohlanta for WalkingPad. Caption reads: [...] donc je règle ma séance sur....](https://images.od.modash.io/148c438b64dd1a7dd1ed53994f9d4a886a958f4f)
mika_run_trek x WalkingPad
![Instagram post by @mika_run_trek for WalkingPad. Caption reads: [...] mon partenariat avec @walkingpad_official 🤍....](https://images.od.modash.io/5269d8fe088843010d6741b98f70b3502fe2a532)
![Instagram post by @mika_run_trek for WalkingPad. Caption reads: [...] Dijon 600 km 🤝 @flytex.fr....](https://images.od.modash.io/768466af1cb9c032d62444f1704c0e2666001ef7)
![Instagram post by @mika_run_trek for WalkingPad. Caption reads: [...] Dijon 600 km 🤝 @flytex.fr....](https://images.od.modash.io/4cbf5b2e7c3a8eb8775cadc7d25a89bc6ee7616c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where WalkingPad had the most influencer activity. 43.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (15.2%)
- United Kingdom (13%)
- Canada (5.5%)
WalkingPad's influencer activity by market
Here is another example of WalkingPad collaborating with an influencer in United States.
mr.jodigo x WalkingPad
![Instagram post by @mr.jodigo for WalkingPad. Caption reads: [...] 1. @fellowproducts pourover kette 2.....](https://images.od.modash.io/52f3fb4c34243c32d4afbb977a66a75fb4d0732a)
WalkingPad's influencer activity vs. related brands
WalkingPad competes with YESOUL FITNESS in connected/home fitness equipment marketed through demos and routine content. lululemon is a broader wellness benchmark that competes for the same at-home fitness audience and creator attention.
Total influencer content
WalkingPad vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
lululemon leads with 29.4k sponsored posts, significantly outpacing WalkingPad (1.7k posts) and YESOUL FITNESS (1.3k posts). Across all three brands, the average volume is 10.8k posts, indicating mature, scaled influencer programs. lululemon has far more total posts than WalkingPad and YESOUL FITNESS.
By social platform
WalkingPad vs. related brands influencer activity (by social platform)
Sponsored posts by platform
WalkingPad leads on YouTube, while lululemon has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with lululemon at 16.8k, WalkingPad at 1.2k, YESOUL FITNESS at 1.1k posts. WalkingPad's activity is particularly concentrated on Instagram. On Instagram and TikTok, lululemon posts many more times than WalkingPad and YESOUL FITNESS, while on YouTube lululemon has no posts and WalkingPad and YESOUL FITNESS do.
By geographical market
WalkingPad vs. related brands influencer activity (by country)
Estimated sponsored posts in WalkingPad's top markets
lululemon has the highest estimated sponsored-post volume in United States (15k posts, 51.8%), United Kingdom (2.6k posts, 8.9%), Japan (1.6k posts, 5.5%), while WalkingPad leads in France with 252 posts (15.2%), while YESOUL FITNESS leads in Brazil with 75 posts (5.9%). Looking at United States specifically, the split is lululemon at 15k posts (51.8%), WalkingPad at 718 posts (43.2%), YESOUL FITNESS at 675 posts (53.4%). WalkingPad's strength in France may indicate a home-market focus, while YESOUL FITNESS shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- YESOUL FITNESS's Influencer Marketing Strategy
- lululemon's Influencer Marketing Strategy
- Dae Hair's Influencer Marketing Strategy
- DISSH's Influencer Marketing Strategy
- DIME Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.