Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
WalkingPad Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 654 sponsored posts from WalkingPad across Instagram, YouTube and TikTok over the last 12 months.
See where WalkingPad invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, August was 78.0% more active in terms of posting frequency.
Social platforms breakdown
Where WalkingPad's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of WalkingPad's accounts
Instagram452
YouTube110
TikTok92
Content format by platform
Share of all sponsored posts.
Instagram · Reels
66.4%
Instagram · Feed Posts
2.8%
TikTok · Posts
14.1%
YouTube · Long-form
15.6%
YouTube · Shorts
1.2%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
66.4%
Instagram · Feed Posts
2.8%
TikTok · Posts
14.1%
YouTube · Long-form
15.6%
YouTube · Shorts
1.2%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How WalkingPad's sponsored posts perform
Reach and engagement across all 654 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
49.6K
Average views per post
16.6K
Median views per post
28.9M
Total views
$924K
Estimated media value
2.4%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@jadnarraView on Instagram ↗
Big surprise🎁 @walkingpad_official is celebrating its 10th [...]
1.3M Post views
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@imbennygetpaidView on TikTok ↗
[...] goes up to 6.2 MPH 👌 300lb capacity #walkingpad #treadmillwalkingpad [...]
882K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@mamaraku_seikatsuView on Instagram ↗
ルームランナー：@walkingpadjp ▼WalkingPad S1 15%オフ📴 [...]
830.1K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator WalkingPad works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
WalkingPad's influencers by average views per post
Share of the 466 creators in this dataset
<1K
3.9%
1K-5K
14.8%
5K-10K
15.5%
10K-50K
43.6%
50K-100K
11.4%
100K-500K
9.4%
500K+
1.5%
Top influencers WalkingPad works with
WalkingPad's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@jadnarraInstagram11.3M
2
@imbennygetpaidTikTok1882K
3
@mamaraku_seikatsuInstagram1830.1K
4
@dietvlog_miii160cmInstagram1740.6K
5
@hinatasdiaryTikTok1684.3K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether WalkingPad works with creators once, or builds an ongoing roster.
Repeat creators make up 11.5% of WalkingPad's creator network and generate 20.9% of total reach. The charts below show how often those partnerships recur and how much of WalkingPad's audience reach they account for.
Repeat creators make up 11.5% of WalkingPad's creator network and generate 20.9% of total reach. The charts below show how often those partnerships recur and how much of WalkingPad's audience reach they account for.
One-off vs. repeat creators
Share of 515 creators
Months active
Repeat creators only
2 months
72.9%
3 months
20.3%
4+ months
6.8%
Repeat partnerships at a glance
20.9%
of total reach comes from repeat creators
3
average posts per repeat creator
8 months
longest running partnership
Creators WalkingPad works with repeatedly
@boothys_sw_insta19View on Instagram ↗
[...] tv show on 🎉 🏝️ still loving my new WalkingPad X21 I absolutely love the LED screen, [...]
96.8K Post views
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@helena_kohlantaView on Instagram ↗
[...] quotidien ? 🤩 Tentez de remporter le WalkingPad X218 ! ✨ Ses atouts : 🏃♀️ Marche et [...]
88.8K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@charly_evtView on Instagram ↗
Concours terminé | GAGNE TON TAPIS @walkingpad_official ! 😍 Tentez votre chance ici [...]
79.7K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
WalkingPad's most loyal creators
@boothys_sw_insta19
Months active8
Posts8
Total engagement2.5K
@helena_kohlanta
Months active5
Posts5
Total engagement6.1K
@charly_evt
Months active4
Posts6
Total engagement11.8K
Geographical breakdown
The markets where WalkingPad's sponsored creators are based. 89.7% of sponsored posts came from creators based in 5 markets. France and United States lead at 27.8% and 21.5%, with the remaining 10.3% spread across a wider range of countries.
Sponsored posts by creator location
Top 11 markets
France
27.8%
United States
21.5%
United Kingdom
18.9%
Japan
12.8%
Canada
8.7%
Germany
4.8%
The Netherlands
2.0%
Belgium
0.9%
Italy
0.7%
Australia
0.4%
All other markets
1.5%
WalkingPad vs. related brands
How WalkingPad's influencer activity compares with other sports brands.
Sponsored posts, last 12 months
WalkingPad vs. related brands
673 posts
654 posts
511 posts
Frequently asked questions
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