WalkingPad Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by WalkingPad over the last 12 months.
This report breaks down where & how WalkingPad invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with WalkingPad, see here: WalkingPad influencers.
Influencer activity throughout the year
WalkingPad's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
WalkingPad's influencer activity by month
Number of sponsored posts
WalkingPad's sponsored post volume appears to trend upward over the 12-month period, rising from 158 posts in January to 156 in December. The peak month, September, reached 171 posts, 45% higher than the monthly average of 118.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of WalkingPad's sponsored influencer collaborations break down by social platform:
- Instagram: 1.0k posts (73.9%)
- YouTube: 241 posts (17.1%)
- TikTok: 127 posts (9%)
WalkingPad's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for WalkingPad.
Here are 3 examples of WalkingPad's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jadnarra x WalkingPad
Influencer bio
narrajadpro@gmail.com
Collaboration metrics
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imbennygetpaid x WalkingPad
![TikTok post by @imbennygetpaid for WalkingPad. Caption reads: [...] goes up to 6.2 MPH 👌 300lb capacity....](https://images.od.modash.io/1bc9dc30bdc091f81f34a5edb6fa3eb921ec2366)
Influencer bio
Fat Boy Certified Clothing & FBCKennels 150lbs+ Down 💪 I let you know if it FITS TRUE TO SIZE! IG @BennyGetPaid 📍 Reno, NV
Collaboration metrics
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stelle. x WalkingPad
Influencer bio
BIENVENUE SUR MA CHAINE ! ❤ Je partage avec vous mes astuces modes, beautés et du contenu autour de ma vie en école de commerce avec ma petite touche perso, donc si cela vous intéresse n'hésitez pas à vous abonner ❤ Je filme avec mon Iphone 11 Pro, mon logiciel de montage est Final Cut Pro et je fais mes miniatures avec Photoshop. Vous pouvez aussi me suivre ici : Mon Instagram : stelle_cautres ❤ Mail : stelle@po.agency
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 92.9%
- Posts: 7.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers WalkingPad are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
WalkingPad's influencers average views (Instagram)
Based on each influencer's average views per post
With 43.8% of partnerships featuring creators averaging 10K-50K views, WalkingPad's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (316.5k avg views/post, 135.1k followers):
lifeas_marina x WalkingPad
![Instagram post by @lifeas_marina for WalkingPad. Caption reads: [...] de remise avec mon code MARINA135 💸....](https://images.od.modash.io/5bb382c8687f9d33119d5c9a09542abb0939f7d0)
Influencer bio
Paris, 91 🇫🇷 ARPP👩🏻🎓TikTok: lifeas_marina📱 Lifestyle, beauty 🎀 Bons plans 🛍️ déco 🧺 Brow artist @marinabrowstudio ✍🏼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.1k avg views/post, 1.8M followers):
kweency_ x WalkingPad
Influencer bio
🎬 Lifestyle, créativité & events feel good 🪩 🎀 Créatrice du Cute Content Club 👇🏼Viens fêter Galentine's day le 08/02 à Lyon 🍓💗
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
WalkingPad's repeat partnerships
Out of 935 unique influencers in our dataset, 17 of them (2%) posted content for WalkingPad in 3 or more separate calendar months. The most consistent partner is @FLASHFITHOME, who has collaborated across 10 months with 35 total posts.
Here are 3 examples of WalkingPad's repeat influencer partnerships, with links to the sponsored content.
FLASHFITHOME x WalkingPad
![YouTube post by @FLASHFITHOME for WalkingPad. Caption reads: [...] code "FLASHFIT10" ⏩ 🏃♀️ WALKINGPAD.COM:....](https://images.od.modash.io/84c29e24da16819eaedb5b57067681849350a971)
![YouTube post by @FLASHFITHOME for WalkingPad. Caption reads: [...] code "FLASHFIT10" ⏩ 🏃♀️ WALKINGPAD.COM:....](https://images.od.modash.io/92c4079ad69725a98e9be65a8291c156614cb2c0)
![YouTube post by @FLASHFITHOME for WalkingPad. Caption reads: [...] #marcher #8000pas #walkingpad #kingsmith....](https://images.od.modash.io/1596c988c6f1db896bd2f1727719fead1fb75c4d)
boothys_sw_insta19 x WalkingPad
![Instagram post by @boothys_sw_insta19 for WalkingPad. Caption reads: [AD] My @walkingpad_uk discount code now works....](https://images.od.modash.io/e114f9a20d512c733f37edb776fd1d1518beade3)
![Instagram post by @boothys_sw_insta19 for WalkingPad. Caption reads: [...] massively in my 30s & my @walkingpad_uk R2....](https://images.od.modash.io/465b0db947ea67936128c48cb9761a1d90e7ffef)
![Instagram post by @boothys_sw_insta19 for WalkingPad. Caption reads: [...] money on the collagen and walkingpad so I’ll....](https://images.od.modash.io/8c101f8ad7e76e7a98ee7d2988abaf055b820893)
its.a.dandy x WalkingPad
![TikTok post by @its.a.dandy for WalkingPad. Caption reads: [...] #spotlightfinds #treadmill #walkingpad....](https://images.od.modash.io/70b9c212a12fbe1e6a82a54f30f20ece040b6683)
![TikTok post by @its.a.dandy for WalkingPad. Caption reads: [...] #spotlightfinds #treadmill #walkingpad....](https://images.od.modash.io/669c90eeb753699b8ff2c2e4cea3e24644b0bbac)
![TikTok post by @its.a.dandy for WalkingPad. Caption reads: [...] #spotlightfinds #treadmill #walkingpad....](https://images.od.modash.io/f67813a1e3140045d7464b1ae1088d440a74fb14)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where WalkingPad had the most influencer activity. 43.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (16.6%)
- United Kingdom (12.6%)
- Canada (5.4%)
WalkingPad's influencer activity by market
Here is another example of WalkingPad collaborating with an influencer in United States.
mr.jodigo x WalkingPad
![Instagram post by @mr.jodigo for WalkingPad. Caption reads: [...] 1. @fellowproducts pourover kette 2.....](https://images.od.modash.io/52f3fb4c34243c32d4afbb977a66a75fb4d0732a)
WalkingPad's influencer activity vs. related brands
WalkingPad sells at-home fitness equipment aimed at convenience and routine building. YESOUL FITNESS and Bala also compete for the home-workout audience and creator-led fitness lifestyle content, overlapping heavily in influencer channels.
Total influencer content
WalkingPad vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bala leads with 2.8k sponsored posts, significantly outpacing WalkingPad (1.4k posts) and YESOUL FITNESS (1.3k posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments.
By social platform
WalkingPad vs. related brands influencer activity (by social platform)
Sponsored posts by platform
WalkingPad leads on YouTube, while YESOUL FITNESS has the most activity on Instagram and Bala has the most activity on TikTok. The gap is most notable on TikTok, with Bala at 1.6k, WalkingPad at 127, YESOUL FITNESS at 0 posts. WalkingPad's activity is particularly concentrated on Instagram. Bala has several times more TikTok posts than WalkingPad, while YESOUL FITNESS has none on TikTok.
By geographical market
WalkingPad vs. related brands influencer activity (by country)
Estimated sponsored posts in WalkingPad's top markets
Bala has the highest estimated sponsored-post volume in United States (2k posts, 73.6%), Brazil (113 posts, 4.1%), while WalkingPad has the highest estimated sponsored-post volume in France (234 posts, 16.6%), United Kingdom (178 posts, 12.6%), suggesting a Europe focus, while YESOUL FITNESS leads in India with 75 posts (5.8%). Looking at United States specifically, the split is Bala at 2k posts (73.6%), YESOUL FITNESS at 664 posts (51.5%), WalkingPad at 610 posts (43.2%). WalkingPad's strength in France and United Kingdom may indicate a home-market focus, while Bala shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- YESOUL FITNESS's Influencer Marketing Strategy
- Bala's Influencer Marketing Strategy
- Sanrio's Influencer Marketing Strategy
- INNBEAUTY PROJECT's Influencer Marketing Strategy
- EHPlabs's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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