Sweet Sweat Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.5k pieces of influencer content sponsored by Sweet Sweat over the last 12 months.
This report breaks down where & how Sweet Sweat invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Sweet Sweat, see here: Sweet Sweat influencers.
Influencer activity throughout the year
Sweet Sweat's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Sweet Sweat's influencer activity by month
Number of sponsored posts
Sweet Sweat's influencer activity appears to have tapered over the year, from 305 posts in January down to 234 in December. January was the busiest month at 305 posts, 50% above the monthly average.
Sweet Sweat's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 10.5M, while October recorded the least at 339.8k. Across all tracked posts in the 12-month window, average views per post were 13.6k. Interestingly, the highest-view month (April) does not align with peak post volume (January), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @justkendle, generated 8.1M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sweet Sweat's sponsored influencer collaborations break down by social platform:
- TikTok: 2.5k posts (98.1%)
- Instagram: 49 posts (1.9%)
Sweet Sweat's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Sweet Sweat.
Here are 2 examples of Sweet Sweat's recent sponsored collaborations (one each for Instagram, TikTok).
juditmoreno22 x Sweet Sweat
![Instagram post by @juditmoreno22 for Sweet Sweat. Caption reads: [...] workout partner using my favorite....](https://images.od.modash.io/6efa078b7c8363209e9760feb92519527956fa50)
Influencer bio
Made in Barcelona 🧬 Living in📍Los Angeles ✨Helping Women achieve their Potencial✨ - Fitness & Wellness🏋🏽♀️ - @sportsresearch & @sweetsweat athlete💪🏽
Collaboration metrics
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justkendle x Sweet Sweat
Influencer bio
@Kendlebishop Main Account KendleTiktok@gmail.com • It's nice to be important, It's more important to be nice •
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99%
- Carousels: 1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Sweet Sweat are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Sweet Sweat's influencers average views (TikTok)
Based on each influencer's average views per post
With 72.4% of partnerships featuring creators averaging <1K views, Sweet Sweat's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (248.1k avg views/post):
savvycass x Sweet Sweat
![TikTok post by @savvycass for Sweet Sweat. Caption reads: [...] up to pant size 28 💕 🙌🏾 @Sweet Sweat....](https://images.od.modash.io/2d707bd087962f5e66da78e7f078516f3ce4e246)
Influencer bio
🌴 South Florida 💕 TTS Finds, Self Care & Makeup 💌 SavvyBossCass@Gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
ajheawoodward x Sweet Sweat
![TikTok post by @ajheawoodward for Sweet Sweat. Caption reads: [...] I have been using this for 2 weeks @Sweet....](https://images.od.modash.io/86fad64d7726f1c041707d2ebe3ec485f2a4afb0)
Influencer bio
🪩🎀🍒🤍 Wife 💸 Mom 🤍💕 OHIO📍 ---> ajheawoodward@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Sweet Sweat's repeat partnerships
Out of 1.5k unique influencers in our dataset, 53 of them (4%) posted content for Sweet Sweat in 3 or more separate calendar months. The most consistent partner is @naestar_, who has collaborated across 9 months with 27 total posts.
Here are 3 examples of Sweet Sweat's repeat influencer partnerships, with links to the sponsored content.
naestar_ x Sweet Sweat
![TikTok post by @naestar_ for Sweet Sweat. Caption reads: [...] grind mode activated! @Sweet Sweat #fyp....](https://images.od.modash.io/d2caafeabee61caffc5aba96867966d26fb224e3)
gettincraftywithcandice x Sweet Sweat
![TikTok post by @gettincraftywithcandice for Sweet Sweat. Caption reads: [...] #workout #sweat #sweating #sweetsweat @Sweet....](https://images.od.modash.io/54f2856477b8254c8f456dab3a3c2e3a921feed9)
![TikTok post by @gettincraftywithcandice for Sweet Sweat. Caption reads: [...] a complete workout without @Sweet Sweat !....](https://images.od.modash.io/cf0e9906da932ad3c505dcb4ed478679c29726c1)
justkendle x Sweet Sweat
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Sweet Sweat had the most influencer activity. 78.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (4.7%)
- India (2.8%)
- United Kingdom (2.2%)
Sweet Sweat's influencer activity by market
Here is another example of Sweet Sweat collaborating with an influencer in United States.
adriiliftss x Sweet Sweat
Sweet Sweat's influencer activity vs. related brands
Sweet Sweat targets fitness-focused consumers drawn to performance and transformation narratives. EHPlabs and 1st Phorm are close competitors in the fitness supplement ecosystem with similarly aggressive influencer and ambassador strategies.
Total influencer content
Sweet Sweat vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EHPlabs leads with 2.9k sponsored posts, notably outpacing Sweet Sweat (2.5k posts) and 1st Phorm (917 posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs.
By social platform
Sweet Sweat vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Sweet Sweat leads on TikTok, while EHPlabs has the most activity on Instagram and 1st Phorm has the most activity on YouTube. The gap is most notable on Instagram, with EHPlabs at 755, 1st Phorm at 314, Sweet Sweat at 49 posts. Sweet Sweat's activity is particularly concentrated on TikTok. TikTok drives most of Sweet Sweat’s posting volume, while EHPlabs posts far more on Instagram and 1st Phorm posts far more on YouTube.
By geographical market
Sweet Sweat vs. related brands influencer activity (by country)
Estimated sponsored posts in Sweet Sweat's top markets
Sweet Sweat has the highest estimated sponsored-post volume in United States (2k posts, 78.1%), Brazil (118 posts, 4.7%), India (70 posts, 2.8%), while EHPlabs has the highest estimated sponsored-post volume in Australia (318 posts, 10.9%), United Kingdom (224 posts, 7.7%). Looking at United States specifically, the split is Sweet Sweat at 2k posts (78.1%), EHPlabs at 1.8k posts (62.5%), 1st Phorm at 757 posts (82.5%). Sweet Sweat's strength in United States may indicate a home-market focus, while EHPlabs shows broader regional investment.
Read more influencer strategy breakdowns
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