Sweet Sweat Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.8k pieces of influencer content sponsored by Sweet Sweat over the last 12 months.
This report breaks down where & how Sweet Sweat invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Sweet Sweat, see here: Sweet Sweat influencers.
Influencer activity throughout the year
Sweet Sweat's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Sweet Sweat's influencer activity by month
Number of sponsored posts
Sweet Sweat's sponsored post volume peaks in May with 901 posts, 85% higher than the monthly average of 486. April recorded the lowest activity at 181 posts, 63% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sweet Sweat's sponsored influencer collaborations break down by social platform:
- TikTok: 5.8k posts (100%)
Sweet Sweat's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Sweet Sweat.
Here are 1 examples of Sweet Sweat's recent sponsored collaborations (one each for TikTok).
italiajjacqueline x Sweet Sweat
![TikTok post by @italiajjacqueline for Sweet Sweat. Caption reads: [...] be RIGHHTTT #tiktokshopcreatorpicks....](https://images.od.modash.io/18e6fd0060b799986c6bfd41c1a4c3d6a08a7234)
Influencer bio
🧿 houston 🤎dm me for my business email
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.5%
- Carousels: 6.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Sweet Sweat are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Sweet Sweat's influencers average views (TikTok)
Based on each influencer's average views per post
With 73.5% of partnerships featuring creators averaging <1K views, Sweet Sweat's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (702.9k avg views/post):
richellanderson x Sweet Sweat
Influencer bio
Welcome to my page 💗 Use Code:Richell ⬇️ @TheTropicalSociety Let's Work Together ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
ajheawoodward x Sweet Sweat
![TikTok post by @ajheawoodward for Sweet Sweat. Caption reads: [...] I have been using this for 2 weeks @Sweet....](https://images.od.modash.io/86fad64d7726f1c041707d2ebe3ec485f2a4afb0)
Influencer bio
🪩🎀🍒🤍 Wife 💸 Mom 🤍💕 OHIO📍 ---> ajheawoodward@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Sweet Sweat's repeat partnerships
Out of 2.7k unique influencers in our dataset, 181 of them (7%) posted content for Sweet Sweat in 3 or more separate calendar months. The most consistent partner is @italiajjacqueline, who has collaborated across 10 months with 61 total posts.
Here are 3 examples of Sweet Sweat's repeat influencer partnerships, with links to the sponsored content.
italiajjacqueline x Sweet Sweat
![TikTok post by @italiajjacqueline for Sweet Sweat. Caption reads: [...] #sweatsweet @Sweet Sweat #sweetsweat [...].](https://images.od.modash.io/861563748b275ddceecf21a64bbb771b82cc5358)
![TikTok post by @italiajjacqueline for Sweet Sweat. Caption reads: stairmaster + sweetsweat all summer long!!! [...].](https://images.od.modash.io/c22fc9de031b24d39bbc1e06e03e9b1120722e37)
soybritta_ x Sweet Sweat
![TikTok post by @soybritta_ for Sweet Sweat. Caption reads: @Sweet Sweat #sweetsweat #homeworkout [...].](https://images.od.modash.io/9023dd94b1020abf2a695b8fcf795494fe87b02b)
![TikTok post by @soybritta_ for Sweet Sweat. Caption reads: @Sweet Sweat #creatorsearchinsights [...].](https://images.od.modash.io/5b4c9f588eda2ecb5dfc9e690fc37e5174147e20)
![TikTok post by @soybritta_ for Sweet Sweat. Caption reads: @Sweet Sweat #sweetsweat [...].](https://images.od.modash.io/f36471818a1a1f688368dc3e14d51a70568d8a71)
janellj.1779 x Sweet Sweat
![TikTok post by @janellj.1779 for Sweet Sweat. Caption reads: @Sweet Sweat Turn up the heat and get the [...].](https://images.od.modash.io/6cb262c414edf7a9fc1f5172a80f8e287d304203)
![TikTok post by @janellj.1779 for Sweet Sweat. Caption reads: @Sweet Sweat This isn’t your average [...].](https://images.od.modash.io/9c36e57aee914284ea1a55211f6b072e07752846)
![TikTok post by @janellj.1779 for Sweet Sweat. Caption reads: @Sweet Sweat Turn up the heat with Sweet [...].](https://images.od.modash.io/a13aeec853ae6e1d99776aa7b13a9e4ea402806e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Sweet Sweat's influencer activity vs. related brands
Sweet Sweat targets fitness and body-composition goals, similar to EHPlabs and 1st Phorm in the workout supplement ecosystem. These competitors are effective benchmarks for transformation content, athlete/creator networks, and performance-claim messaging.
Total influencer content
Sweet Sweat vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EHPlabs leads with 18.6k sponsored posts, significantly outpacing 1st Phorm (9.1k posts) and Sweet Sweat (5.8k posts). Across all three brands, the average volume is 11.2k posts, indicating mature, scaled influencer programs. EHPlabs has about twice as many total posts as Sweet Sweat and 1st Phorm.
By social platform
Sweet Sweat vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, 1st Phorm leads on Instagram and YouTube and EHPlabs leads on TikTok. The gap is most notable on TikTok, with EHPlabs at 14.9k, Sweet Sweat at 5.8k, 1st Phorm at 1.1k posts. Sweet Sweat's activity is particularly concentrated on TikTok. On TikTok, EHPlabs has more than twice as many posts as Sweet Sweat and well over ten times as many as 1st Phorm.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- EHPlabs's Influencer Marketing Strategy
- 1st Phorm's Influencer Marketing Strategy
- Jaded LDN's Influencer Marketing Strategy
- Jisulife's Influencer Marketing Strategy
- BABYBOO FASHION's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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