PUMIEY Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 6.7k pieces of influencer content sponsored by PUMIEY over the last 12 months.

This report breaks down where & how PUMIEY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with PUMIEY, see here: PUMIEY influencers.

Influencer activity throughout the year

PUMIEY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

PUMIEY's sponsored post volume appears to trend upward over the 12-month period, rising from 700 posts in January to 733 in December. The peak month, September, reached 901 posts, 60% higher than the monthly average of 562.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PUMIEY's sponsored influencer collaborations break down by social platform:

• TikTok: 6.2k posts (91.9%)
• Instagram: 548 posts (8.1%)

TikTok influencer marketing is a clear focus for PUMIEY.

Here are 2 examples of PUMIEY's recent sponsored collaborations (one each for Instagram, TikTok).

merricksart x PUMIEY

merricksart

@merricksart

07 May, 25

450.7k

2.3k

[...] I’ll send you a DM with the links ❤️ #pumiey #pumieypartner

Influencer bio

🧍🏻‍♀️Outfit ideas you’ll actually wear from a midwest mom 🛒 Elevated basics • affordable finds • style help 💌: orooney@parkertalentmanagement.com

Collaboration metrics

Post views450.7k

Post EMV $13.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

imadeyounut x PUMIEY

imadeyounut

@imadeyounut

22 May, 25

7.5M

135.7k

[...] heather oatmeal in a size Xs!! #dupe #pumiey #springtok @PUMIEY

Influencer bio

ig- lara.cetmen @larageekin

Collaboration metrics

Post views7.5M

Post EMV $156.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 57.1% of partnerships featuring creators averaging <1K views, PUMIEY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (488.3k avg views/post):

unknownyasmine x PUMIEY

unknownyasmine

@unknownyasmine

27 Nov, 25

929.9k

24.6k

#pumiey #twopieceset #set #blackfridaydeals #fyp [...]

Influencer bio

📍:NYC/ NJ 🇩🇴 IG: unknownyasmine (No ig it got disabled) 💌: yasminepayano0@gmail.com

Collaboration metrics

Post views929.9k

Post EMV $19.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

jeeyahhhh_ x PUMIEY

jeeyahhhh_

@jeeyahhhh_

19 Jan, 26

18.2k

441

@PUMIEY 🖤🖤🖤 #bbj #fypシ #pumiey #pumieypartner [...]

Influencer bio

🇳🇬 📧 : Jeeyahj@yahoo.com @Jee💜 @JTD🍪

Collaboration metrics

Post views18.2k

Post EMV $386

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

PUMIEY's repeat partnerships

nessa19930 x PUMIEY

nessa19930

@nessa19930

14 Feb, 26

1.7M

29.6k

[...] form fitting everyday tshirt😍#pumiey #tshirt #tshirts #pumieytops [...]

nessa19930

@nessa19930

08 May, 25

1.1M

14k

[...] on sale right now😮‍💨😮‍💨#pumiey#tshirts #tshirt @PUMIEY

nessa19930

@nessa19930

20 Dec, 25

1.1M

11.3k

[...] | comfy basics you’ll rewear😍#pumiey #undershirt #basictops @PUMIEY

3_sister_vibes x PUMIEY

3_sister_vibes

@3_sister_vibes

03 Oct, 25

1.1M

6.6k

[...] #longsleevetop #ootdinspo @PUMIEY

3_sister_vibes

@3_sister_vibes

29 Nov, 25

382.6k

1.9k

[...] #bodysuit #christma @PUMIEY

3_sister_vibes

@3_sister_vibes

08 Jan, 26

166.5k

1k

[...] #longsleeveshirt #OOTD @PUMIEY

joceymaryann x PUMIEY

joceymaryann

@joceymaryann

16 Sep, 25

385.2k

4.3k

[...] covers up my apron belly! @PUMIEY #midsize #midsizefashion [...]

joceymaryann

@joceymaryann

21 Oct, 25

13.4k

107

[...] for hiding my apron belly @PUMIEY #midsize #midsizefashion [...]

joceymaryann

@joceymaryann

25 Jan, 26

11.9k

27

[...] top is a must for moms! @PUMIEY #momfashion #basictops [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (4.1%)
• Canada (3.2%)
• Brazil (3.1%)

Here is another example of PUMIEY collaborating with an influencer in United States.

xoqueenskymousebaby11 x PUMIEY

xoqueenskymousebaby11

@xoqueenskymousebaby11

04 May, 25

4.2M

78.8k

THIS COLOR😍😍 @PUMIEY

PUMIEY's influencer activity vs. related brands

PUMIEY competes in sculpting basics and elevated loungewear, a space where SKIMS is a primary benchmark for fit, fabric, and influencer-led styling. Comfrt is a close adjacent competitor on comfort-first essentials that share a similar social-shopping audience.

Total influencer content

Comfrt leads with 57.8k sponsored posts, significantly outpacing Skims (16.2k posts) and PUMIEY (6.7k posts). Across all three brands, the average volume is 26.9k posts, indicating mature, scaled influencer programs. Comfrt has far more total posts than PUMIEY and Skims.

By social platform

Among these brands, Skims leads on Instagram and YouTube and Comfrt leads on TikTok. The gap is most notable on TikTok, with Comfrt at 56.6k, Skims at 8k, PUMIEY at 6.2k posts. PUMIEY's activity is particularly concentrated on TikTok. On TikTok, Comfrt has far more posts than PUMIEY and Skims.

By geographical market

Comfrt has the highest estimated sponsored-post volume in United States (49k posts, 84.2%), Brazil (1.8k posts, 3.1%), United Kingdom (1.7k posts, 3%), while PUMIEY leads in Canada with 216 posts (3.2%). Looking at United States specifically, the split is Comfrt at 49k posts (84.2%), Skims at 10k posts (61.7%), PUMIEY at 5.2k posts (77.2%).