PUMIEY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 466 pieces of influencer content sponsored by PUMIEY over the last 12 months.
This report breaks down where & how PUMIEY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PUMIEY, see here: PUMIEY influencers.
Influencer activity throughout the year
PUMIEY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
PUMIEY's influencer activity by month
Number of sponsored posts
PUMIEY's sponsored post volume appears to trend upward over the 12-month period, rising from 22 posts in January to 33 in December. The peak month, September, reached 94 posts, 141% higher than the monthly average of 39.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PUMIEY's sponsored influencer collaborations break down by social platform:
- Instagram: 460 posts (98.7%)
- TikTok: 6 posts (1.3%)
PUMIEY's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for PUMIEY.
Here are 2 examples of PUMIEY's recent sponsored collaborations (one each for Instagram, TikTok).
mckstylin x PUMIEY
![Instagram post by @mckstylin for PUMIEY. Caption reads: [...] I earn from qualifying purchases . . .....](https://images.od.modash.io/d52b858f40a11792874e9df7e5845950758d3d81)
Influencer bio
✨Affordable fashion + Daily deals in Stories ✨Wife & mom 🧑👩🧒 💌mckstylin@gmail.com Click here👇to Shop
Collaboration metrics
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lifewitabaddie.ee x PUMIEY
Influencer bio
y'all live in my world btw 🫧🎀💖 ⭐️⭐️⭐️⭐️⭐️ gal ‘ 😚 💌 annaamarieee444@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 89.3%
- Posts: 10.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers PUMIEY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PUMIEY's influencers average views (Instagram)
Based on each influencer's average views per post
With 30.9% of partnerships featuring creators averaging 10K-50K views, PUMIEY's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 26.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (54.8k avg views/post):
_cindyswanson_ x PUMIEY
![Instagram post by @_cindyswanson_ for PUMIEY. Caption reads: [...] I will share these links with you These....](https://images.od.modash.io/16ce1d6f6431bbaa6f50c6e1398ec87de8ec90ae)
Influencer bio
I help women over 40 elevate their wardrobe-high & low finds. Sharing life + sales + travel Book our rental @saltysandbar30a Shop my looks by👇🏼
Collaboration metrics
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And here is another example with a smaller creator on Instagram (4.1k avg views/post):
rightherewithniki x PUMIEY
![Instagram post by @rightherewithniki for PUMIEY. Caption reads: [...] a good sweatshirt these sweats from....](https://images.od.modash.io/e8709fd5af6e2c715c613c51cf85a3b94187c8d0)
Influencer bio
your mom friend on the internet ☁️ wife + mom of 3 I find the good stuff so you don’t have to ✨ fashion • home • routines • laughs MGMT @thekirgroup
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PUMIEY's repeat partnerships
Out of 320 unique influencers in our dataset, 4 of them (1%) posted content for PUMIEY in 3 or more separate calendar months. The most consistent partner is @_cindyswanson_, who has collaborated across 4 months with 5 total posts.
Here are 1 examples of PUMIEY's repeat influencer partnerships, with links to the sponsored content.
_cindyswanson_ x PUMIEY
![Instagram post by @_cindyswanson_ for PUMIEY. Caption reads: [...] size up one size to a medium. @pumiey.us....](https://images.od.modash.io/32378a6fa8bc11daab3e0e6722a7435c32608463)
![Instagram post by @_cindyswanson_ for PUMIEY. Caption reads: [...] tops are on sale! Direct link @pumiey.us....](https://images.od.modash.io/b40edb67086b6adb004ff8a2bf71ea59b86c05a0)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where PUMIEY had the most influencer activity. 77.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.7%)
- Brazil (3.7%)
- Canada (3.4%)
PUMIEY's influencer activity by market
Here is another example of PUMIEY collaborating with an influencer in United States.
stacy.bowler x PUMIEY
![Instagram post by @stacy.bowler for PUMIEY. Caption reads: [...] get your cami basics here: . . . 🏷️ Pumiey....](https://images.od.modash.io/a8f708678f04b6dd50fa1dd0a74a2b5526df4615)
PUMIEY's influencer activity vs. related brands
OGL Move and Comfrt compete with PUMIEY in body-contouring basics and comfort-led apparel popular in try-on hauls. These brands target similar audiences seeking flattering fits, soft fabrics, and everyday styling versatility.
Total influencer content
PUMIEY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Comfrt leads with 62.1k sponsored posts, significantly outpacing OGL Move (4.3k posts) and PUMIEY (466 posts). Across all three brands, the average volume is 22.3k posts, indicating mature, scaled influencer programs. Comfrt has far more total posts than both PUMIEY and OGL Move.
By social platform
PUMIEY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OGL Move leads on Instagram and YouTube and Comfrt leads on TikTok. The gap is most notable on TikTok, with Comfrt at 60.8k, OGL Move at 1.3k, PUMIEY at 6 posts. PUMIEY's activity is particularly concentrated on Instagram. On TikTok, Comfrt has far more posts than PUMIEY and OGL Move.
By geographical market
PUMIEY vs. related brands influencer activity (by country)
Estimated sponsored posts in PUMIEY's top markets
Comfrt has the highest estimated sponsored-post volume in United States (50k posts, 80.7%), Canada (2.4k posts, 3.8%), Brazil (2.3k posts, 3.7%), suggesting a North America focus, while OGL Move leads in United Kingdom with 299 posts (6.9%). Looking at United States specifically, the split is Comfrt at 50k posts (80.7%), OGL Move at 1.5k posts (35.4%), PUMIEY at 361 posts (77.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OGL Move's Influencer Marketing Strategy
- Comfrt's Influencer Marketing Strategy
- Lull's Influencer Marketing Strategy
- Reebok's Influencer Marketing Strategy
- Nike's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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