PUMIEY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.6k pieces of influencer content sponsored by PUMIEY over the last 12 months.
This report breaks down where & how PUMIEY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PUMIEY, see here: PUMIEY influencers.
Influencer activity throughout the year
PUMIEY's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
PUMIEY's influencer activity by month
Number of sponsored posts
PUMIEY's sponsored post volume peaks in January with 335 posts, 54% higher than the monthly average of 218. April recorded the lowest activity at 133 posts, 39% below average.
PUMIEY's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 8.4M, while February recorded the least at 331.9k. Across all tracked posts in the 12-month window, average views per post were 16.6k. Interestingly, the highest-view month (April) does not align with peak post volume (January), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @uniekue, generated 6.2M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PUMIEY's sponsored influencer collaborations break down by social platform:
- TikTok: 2.5k posts (95.4%)
- Instagram: 121 posts (4.6%)
PUMIEY's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for PUMIEY.
Here are 2 examples of PUMIEY's recent sponsored collaborations (one each for Instagram, TikTok).
hotpinkandglitter x PUMIEY
![Instagram post by @hotpinkandglitter for PUMIEY. Caption reads: [...] COMMENT “SHIRT” for the 🔗 besties! ✨....](https://images.od.modash.io/7c95d86edf70f25093e3cfb699b96be1b8bc4a6b)
Influencer bio
✨ Helping Plus Size babes shop and travel confidently 📍LA / Nashville • 👰🏻♀️ 2026 Bride 🇮🇹 Collabs: hotpinkandglitterPR@gmail.com 👇🏼Shop Looks
Collaboration metrics
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uniekue x PUMIEY
![TikTok post by @uniekue for PUMIEY. Caption reads: [...] is beyond me - Gauntlet @LEGO Set @PUMIEY ....](https://images.od.modash.io/c966a8a55494ae734badc958e697db4791341a80)
Influencer bio
Uniekue, like one of a kind The most whimsical girl Uniekuelybooked@gmail.com She/Her/Whimsical girl NYC
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.6%
- Carousels: 0.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers PUMIEY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PUMIEY's influencers average views (TikTok)
Based on each influencer's average views per post
With 60.1% of partnerships featuring creators averaging <1K views, PUMIEY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (258.6k avg views/post):
_maddidawn x PUMIEY
![TikTok post by @_maddidawn for PUMIEY. Caption reads: [...] set. I’m 5’8 wearing a size xs. 🤍 @PUMIEY....](https://images.od.modash.io/46465c79bb4b7590a4fceefe97ae576fb3e5f8b7)
Influencer bio
UGC Creator | Paid Collabs🛍️ Biz✨: maddidawnn@gmail.com 2nd account: @maddidawncloset Atl Model📸
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
zee_o95 x PUMIEY
![TikTok post by @zee_o95 for PUMIEY. Caption reads: [...] wearing Dark Night in size Small. @PUMIEY ....](https://images.od.modash.io/a352d2f82a47c141050169b961d86316bda33f37)
Influencer bio
𝙾𝚞𝚝𝚏𝚒𝚝𝚜 + 𝙻𝚒𝚏𝚎 + 𝚃𝚃𝚂𝚑𝚘𝚙𝚏𝚒𝚗𝚍𝚜 🍒✨ 𝚒𝚐: 𝚣𝚊𝚒𝚛𝚊𝚘95 𝙰𝚉🌵 𝟜𝟘𝕜? 📧 zairaperalta14@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PUMIEY's repeat partnerships
Out of 1.5k unique influencers in our dataset, 88 of them (6%) posted content for PUMIEY in 3 or more separate calendar months. The most consistent partner is @sloanevosen, who has collaborated across 7 months with 13 total posts.
Here are 3 examples of PUMIEY's repeat influencer partnerships, with links to the sponsored content.
sloanevosen x PUMIEY
![TikTok post by @sloanevosen for PUMIEY. Caption reads: [...] #tiktokshopholidayhaul #pumiey....](https://images.od.modash.io/546088386e39194e6aad9bece4006d357c42eff5)
![TikTok post by @sloanevosen for PUMIEY. Caption reads: [...] if you’re in between sizes #pumiey....](https://images.od.modash.io/1cc0788342c485cab6766dc52322414956a82f9a)
![TikTok post by @sloanevosen for PUMIEY. Caption reads: [...] if you’re in between sizes. @PUMIEY....](https://images.od.modash.io/87c679ceb09242b85238bae82e218f0d0b9a8f4b)
meadow.vetor x PUMIEY
![TikTok post by @meadow.vetor for PUMIEY. Caption reads: [...] it goes back to full price. @PUMIEY .](https://images.od.modash.io/bbe126f3c2efbd2202854a1df1140c0d7643e3a9)
kristinrealtor13 x PUMIEY
![TikTok post by @kristinrealtor13 for PUMIEY. Caption reads: @PUMIEY these are my favorite basic [...].](https://images.od.modash.io/75a6ef4564b3375b20e2c55b314986b9bf097e9c)
![TikTok post by @kristinrealtor13 for PUMIEY. Caption reads: @PUMIEY love this long sleeve shirt! [...].](https://images.od.modash.io/9b3d442c4b0e14478312f526c1182188a91e6a2a)
![TikTok post by @kristinrealtor13 for PUMIEY. Caption reads: [...] double lined, and so soft! @PUMIEY #pumiey....](https://images.od.modash.io/ca4683ea3cb5cfcec2f1cd15214dda2753b1e5bd)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where PUMIEY had the most influencer activity. 79% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.4%)
- Brazil (3.4%)
- Canada (2.8%)
PUMIEY's influencer activity by market
Here is another example of PUMIEY collaborating with an influencer in United States.
imadeyounut x PUMIEY
![TikTok post by @imadeyounut for PUMIEY. Caption reads: [...] heather oatmeal in a size Xs!! #dupe #pumiey....](https://images.od.modash.io/e4af388bccf831c2ea8e7eb0182e5a5903210303)
PUMIEY's influencer activity vs. related brands
PUMIEY overlaps with Skims and OGL Move in body-contouring basics and social-first wardrobe staples. All three compete for the same shoppers through fit-focused creator try-ons and everyday styling content.
Total influencer content
PUMIEY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
PUMIEY leads with 2.6k sponsored posts, significantly outpacing OGL Move (1.4k posts) and Skims (1.1k posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments. PUMIEY has more than twice as many total posts as Skims and OGL Move.
By social platform
PUMIEY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
PUMIEY leads on TikTok, while OGL Move has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with PUMIEY at 2.5k, OGL Move at 224, Skims at 0 posts. PUMIEY's activity is particularly concentrated on TikTok. TikTok is heavily weighted toward PUMIEY, with far more posts than Skims and OGL Move.
By geographical market
PUMIEY vs. related brands influencer activity (by country)
Estimated sponsored posts in PUMIEY's top markets
PUMIEY has the highest estimated sponsored-post volume in United States (2.1k posts, 79%), Brazil (89 posts, 3.4%), while OGL Move has the highest estimated sponsored-post volume in United Kingdom (99 posts, 7.3%), Canada (76 posts, 5.6%). Looking at United States specifically, the split is PUMIEY at 2.1k posts (79%), Skims at 662 posts (60.6%), OGL Move at 508 posts (37.3%). PUMIEY's strength in United States may indicate a home-market focus, while OGL Move shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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