PUMIEY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.2k pieces of influencer content sponsored by PUMIEY over the last 12 months.
This report breaks down where & how PUMIEY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PUMIEY, see here: PUMIEY influencers.
Influencer activity throughout the year
PUMIEY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
PUMIEY's influencer activity by month
Number of sponsored posts
PUMIEY's sponsored post volume peaks in November with 864 posts, 67% higher than the monthly average of 516. September recorded the lowest activity at 247 posts, 52% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PUMIEY's sponsored influencer collaborations break down by social platform:
- TikTok: 5.8k posts (93.7%)
- Instagram: 387 posts (6.3%)
PUMIEY's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for PUMIEY.
Here are 2 examples of PUMIEY's recent sponsored collaborations (one each for Instagram, TikTok).
stacy.bowler x PUMIEY
![Instagram post by @stacy.bowler for PUMIEY. Caption reads: [...] get your cami basics here: . . . 🏷️ Pumiey....](https://images.od.modash.io/a8f708678f04b6dd50fa1dd0a74a2b5526df4615)
Influencer bio
creating an intentional life— one choice at a time. 🤎 style•beauty•home•wellness Grace Over Perfection. Always. Collabs: DM or email
Collaboration metrics
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celesteoutfits x PUMIEY
Influencer bio
tiktok shop fashion/beauty items that don't suck @Dj celeste snap: celesteshenn insta:celesteoutfits123 💌dj.celeste.booking@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.5%
- Carousels: 2.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers PUMIEY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PUMIEY's influencers average views (TikTok)
Based on each influencer's average views per post
With 56.8% of partnerships featuring creators averaging <1K views, PUMIEY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (546.4k avg views/post):
pantrymints x PUMIEY
Influencer bio
ig pantrymints hawaii D🤍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
jeeyahhhh_ x PUMIEY
Influencer bio
📧 : Jeeyahj@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PUMIEY's repeat partnerships
Out of 2.6k unique influencers in our dataset, 239 of them (9%) posted content for PUMIEY in 3 or more separate calendar months. The most consistent partner is @nessa19930, who has collaborated across 12 months with 72 total posts.
Here are 3 examples of PUMIEY's repeat influencer partnerships, with links to the sponsored content.
nessa19930 x PUMIEY
![TikTok post by @nessa19930 for PUMIEY. Caption reads: [...] form fitting everyday tshirt😍#pumiey....](https://images.od.modash.io/d79edfe75be4b1af3ab26e7c444669f4985172b3)
![TikTok post by @nessa19930 for PUMIEY. Caption reads: [...] | comfy basics you’ll rewear😍#pumiey....](https://images.od.modash.io/8c6a9416987ed60f2f9d39ede932386e090d8fc1)
![TikTok post by @nessa19930 for PUMIEY. Caption reads: [...] #undershirt #basictops #pumiey @PUMIEY.](https://images.od.modash.io/3cad789729e26028b3d7587ce7d02a1e203d0766)
jamieeethebunny x PUMIEY
![TikTok post by @jamieeethebunny for PUMIEY. Caption reads: [...] with this lounge set from @PUMIEY!....](https://images.od.modash.io/849a143795d483107153885c3d38b56fba72b282)
![TikTok post by @jamieeethebunny for PUMIEY. Caption reads: [...] sets: YOU NEED THIS ONE from @PUMIEY. This....](https://images.od.modash.io/12349764f1644d48c2ec3518a84c2f2a3f3914e1)
3_sister_vibes x PUMIEY
![TikTok post by @3_sister_vibes for PUMIEY. Caption reads: [...] #longsleevetop #ootdinspo @PUMIEY.](https://images.od.modash.io/f541f8f0b3faf786eba2d57140f655a1f318ceff)
![TikTok post by @3_sister_vibes for PUMIEY. Caption reads: [...] #bodysuit #christma @PUMIEY.](https://images.od.modash.io/fe454a6156a9dcf5289b9ff9e3b26d32ffa8ca3a)
![TikTok post by @3_sister_vibes for PUMIEY. Caption reads: [...] #longsleeveshirt #OOTD @PUMIEY.](https://images.od.modash.io/ebfafd2657c3a9f64c8c03af7490f5dba38abb80)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where PUMIEY had the most influencer activity. 82.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (3.2%)
- United Kingdom (2.8%)
- Brazil (2.7%)
PUMIEY's influencer activity by market
Here is another example of PUMIEY collaborating with an influencer in United States.
elllie.rae x PUMIEY
![TikTok post by @elllie.rae for PUMIEY. Caption reads: [...] TO MY FAV TANKS I HAVE LIKE 10 OF THEM....](https://images.od.modash.io/80196c526a29ee520fd44b31d2eda123b86e9164)
PUMIEY's influencer activity vs. related brands
Meshki and OH POLLY are close competitors to PUMIEY in women’s apparel, overlapping in trendy, body-conscious styles and strong influencer-led social commerce. Both target a similar digitally native audience shopping for going-out and occasionwear at comparable price points.
Total influencer content
PUMIEY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OH POLLY leads with 7.3k sponsored posts, notably outpacing PUMIEY (6.2k posts) and Meshki (5.7k posts). Across all three brands, the average volume is 6.4k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
PUMIEY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
PUMIEY leads on TikTok, while OH POLLY has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with PUMIEY at 5.8k, OH POLLY at 4.2k, Meshki at 3.6k posts. PUMIEY's activity is particularly concentrated on TikTok. On Instagram, PUMIEY has several times fewer posts than Meshki and OH POLLY.
By geographical market
PUMIEY vs. related brands influencer activity (by country)
Estimated sponsored posts in PUMIEY's top markets
PUMIEY leads in United States with 5.1k posts (82.8%), while OH POLLY has the highest estimated sponsored-post volume in United Kingdom (1.7k posts, 23.4%), India (313 posts, 4.3%), while Meshki leads in Australia with 360 posts (6.3%). Looking at United States specifically, the split is PUMIEY at 5.1k posts (82.8%), OH POLLY at 2.4k posts (33.1%), Meshki at 2.1k posts (36.2%). PUMIEY's strength in United States may indicate a home-market focus, while Meshki shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Meshki's Influencer Marketing Strategy
- OH POLLY's Influencer Marketing Strategy
- Westmore Beauty's Influencer Marketing Strategy
- Patrick Ta's Influencer Marketing Strategy
- Nike's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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