We analyzed 58.5k pieces of influencer content sponsored by Comfrt over the last 12 months.
This report breaks down where & how Comfrt invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Comfrt, see here: Comfrt influencers.
Comfrt's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Comfrt's sponsored post volume appears to trend upward over the 12-month period, rising from 9.8k posts in January to 6.5k in December. The peak month, January, reached 9.8k posts, 103% higher than the monthly average of 4.8k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Comfrt's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Comfrt.
Here are 3 examples of Comfrt's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
LIFE + PARENTING THRU VLOGS 40 • Autoimmune • Unhinged humor • Wrangling 3 teens and a baby Ohio 📧 collab.jess.klaus@gmail.com
Collaboration metrics
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Influencer bio
@Comfrt fashion & beauty jersey girl 💌Brookechirichello16@icloud.com💌
Collaboration metrics
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Influencer bio
Welcome! We test a ton of popular, overhyped beauty/style products to see what's actually worth buying.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Comfrt are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 54.2% of partnerships featuring creators averaging <1K views, Comfrt's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.7M avg views/post):
Influencer bio
📍Chicago Come navigate puppyhood with Pico 🦴 💌picodegolden@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (987 avg views/post):
Influencer bio
I'm a car saleswoman for Toyota! 💌: isabellacarsales@gmail.com
Collaboration metrics
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Out of 8.5k unique influencers in our dataset, 1.6k of them (19%) posted content for Comfrt in 3 or more separate calendar months. The most consistent partner is @delanacrook, who has collaborated across 13 months with 831 total posts.
Here are 3 examples of Comfrt's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Comfrt had the most influencer activity. 84% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Comfrt collaborating with an influencer in United States.
Comfrt overlaps with The Oodie and Skims in comfort-first apparel that sells through cozy lifestyle content and fit/feel testimonials. They compete for similar at-home and loungewear moments that creators frequently showcase in daily routines.
Total sponsored posts tracked (last 12 months)
Comfrt leads with 58.5k sponsored posts, significantly outpacing Skims (15.3k posts) and The Oodie (1k posts). Across all three brands, the average volume is 25k posts, indicating mature, scaled influencer programs. Comfrt has 58473 total posts, which is more than Skims (15346) and The Oodie (1037) combined.
Sponsored posts by platform
Comfrt leads on TikTok and YouTube, while Skims leads on Instagram. The gap is most notable on TikTok, with Comfrt at 56.6k, Skims at 8k, The Oodie at 386 posts. Comfrt's activity is particularly concentrated on TikTok. On TikTok, Comfrt has 56615 posts, far more than Skims (8039) and The Oodie (386), and Comfrt is also the only brand with any YouTube posts (695).
Estimated sponsored posts in Comfrt's top markets
Comfrt has the highest estimated sponsored-post volume in United States (49k posts, 84%), Brazil (2.1k posts, 3.6%), United Kingdom (1.9k posts, 3.2%), while The Oodie leads in Australia with 198 posts (19.1%). Looking at United States specifically, the split is Comfrt at 49k posts (84%), Skims at 9.2k posts (59.7%), The Oodie at 354 posts (34.1%). Comfrt's strength in United States and United Kingdom may indicate a home-market focus, while The Oodie shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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