We analyzed 52.2k pieces of influencer content sponsored by QVC over the last 12 months.
This report breaks down where & how QVC invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with QVC, see here: QVC influencers.
QVC's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
QVC's sponsored post volume appears to trend upward over the 12-month period, rising from 7k posts in January to 5.5k in December. The peak month, November, reached 8k posts, 89% higher than the monthly average of 4.2k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of QVC's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for QVC.
Here are 3 examples of QVC's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Kathy Hilton x Printfresh Holiday Pajamas out now with proceeds helping @itsyogishouse & @campcockerrescue
Collaboration metrics
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Influencer bio
finding my pink again🩰 boy mom & fire wife 🩵🚒 elizabethhannahadams@gmail.com
Collaboration metrics
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Influencer bio
Dive into the Total Shopping Experience with QVC+ and HSN+. It’s the live QVC® and HSN® shows you love, PLUS exclusive shows, events, and experiences you can only find here! All for free. All for you. Grab a sneak peek at our ever-growing library of original shows featuring celebrities you love, moments you can’t miss, and brands you gotta have. For our full selection of exclusive content search “QVC” or “HSN” on your favorite smart TV or streaming device OR visit qvc.co/3W3VS2V The brand names, slogans, logos, service marks, and other trademarks of QVC | HSN’s goods, services, and promotions belong exclusively to QVC Inc. and/or, ER Marks, Inc., its subsidiary companies, licensees and partners, and are protected from copying and simulation under national and international trademark and copyright laws and treaties throughout the world. All other product or brand names are trademarks of their respective owners.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers QVC are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 48.5% of partnerships featuring creators averaging <1K views, QVC's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (955.9k avg views/post):
Influencer bio
For collab: sabbyrai123@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
Home & Lifestyle 💌 Holly.collabs1@gmail.com
Collaboration metrics
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Out of 5.8k unique influencers in our dataset, 1.4k of them (24%) posted content for QVC in 3 or more separate calendar months. The most consistent partner is @sofloridagirl, who has collaborated across 13 months with 610 total posts.
Here are 3 examples of QVC's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where QVC had the most influencer activity. 47.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of QVC collaborating with an influencer in United States.
Ugreen and Skullcandy both compete for consumer tech shoppers with widely distributed accessories and electronics, overlapping with many product categories QVC sells and promotes. They’re also active in influencer-driven and retail-style marketing, making them realistic benchmarks for QVC’s campaigns.
Total sponsored posts tracked (last 12 months)
QVC leads with 52.2k sponsored posts, significantly outpacing Ugreen (792 posts) and Skullcandy (245 posts). Across all three brands, the average volume is 17.7k posts, indicating mature, scaled influencer programs. QVC has far more total posts than Ugreen and Skullcandy combined.
Sponsored posts by platform
QVC leads on Instagram and TikTok, while Ugreen leads on YouTube. The gap is most notable on TikTok, with QVC at 47.8k, Ugreen at 208, Skullcandy at 115 posts. QVC's activity is particularly concentrated on TikTok. QVC posts far more on TikTok than Ugreen and Skullcandy.
Estimated sponsored posts in QVC's top markets
QVC has the highest estimated sponsored-post volume in United States (25k posts, 47.5%), Japan (8.2k posts, 15.8%), United Kingdom (6.9k posts, 13.3%), while Ugreen has the highest estimated sponsored-post volume in Germany (87 posts, 11%), France (67 posts, 8.5%), suggesting a Europe focus, while Skullcandy leads in India with 42 posts (17.2%). Looking at United States specifically, the split is QVC at 25k posts (47.5%), Ugreen at 169 posts (21.3%), Skullcandy at 115 posts (46.9%). QVC's strength in United States, Japan, and United Kingdom may indicate a home-market focus, while Skullcandy shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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