QVC Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 54.0k pieces of influencer content sponsored by QVC over the last 12 months.

This report breaks down where & how QVC invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with QVC, see here: QVC influencers.

Influencer activity throughout the year

QVC's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

QVC's sponsored post volume peaks in November with 7.8k posts, 74% higher than the monthly average of 4.5k. June recorded the lowest activity at 1.5k posts, 67% below average. This could reflect a holiday-focused influencer strategy.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of QVC's sponsored influencer collaborations break down by social platform:

• TikTok: 50.2k posts (92.8%)
• Instagram: 3.8k posts (7%)
• YouTube: 100 posts (0.2%)

TikTok influencer marketing is a clear focus for QVC.

Here are 3 examples of QVC's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

kathyhilton x QVC

kathyhilton

@kathyhilton

14 Oct, 25

6.5M

3k

[...] is showcasing her holiday expertise and QVC favorites all season long. The modern-day [...]

Influencer bio

Kathy Hilton x Printfresh Holiday Pajamas out now with proceeds helping @itsyogishouse & @campcockerrescue

Collaboration metrics

Post views6.5M

Post EMV $194.6k

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hannnnahadams x QVC

hannnnahadams

@hannnnahadams

19 Sep, 25

29.9M

101.4k

QVC has officially entered my TikTok and I’m [...]

Influencer bio

finding my pink again🩰 boy mom & fire wife 🩵🚒 elizabethhannahadams@gmail.com

Collaboration metrics

Post views29.9M

Post EMV $603.1k

More influencer data

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CarlaRockmore1 x QVC

CarlaRockmore1

@CarlaRockmore1

25 Jun, 25

141k

7.1k

[...] Knowing how much you’re enjoying my @QVC summer collection makes me so happy. Thank [...]

Influencer bio

There is a French saying that I love. "Elle est très bien dans sa peau." Translated, it means "she sits well in her skin." My mission is to teach women to sit well in theirs through clothing, self adornment, and self expression. CARLA ROCKMORE is a 56 year old stylist, influencer, and jewelry designer living in Dallas, Texas. Carla’s career spans over 30 years designing clothing and accessories in Montreal, Toronto, and Amsterdam while traveling the world extensively. Now she is sharing her fashion tips on TikTok, Instagram, YouTube, and Facebook through her infectious personality and joie de vivre (love of life!) FOLLOW ALONG: Website: carlarockmore.com Instagram: @carla.rockmore TikTok: @carlarockmore Twitter: @CarlaRockmore Facebook: @Carla.Rockmore.Style

Collaboration metrics

Post views141.0k

Post EMV $4.9k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 51.8% of partnerships featuring creators averaging <1K views, QVC's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (955.9k avg views/post):

sabnamraimahato x QVC

sabnamraimahato

@sabnamraimahato

07 Jun, 25

1.9M

63.2k

[...] this one #raybanmeta #cameraglass #rayban @QVC, Inc

Influencer bio

For collab: sabbyrai123@gmail.com

Collaboration metrics

Post views1.9M

Post EMV $41.2k

More influencer data

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And here is another example with a smaller creator on TikTok (9.9k avg views/post):

themirrortable x QVC

themirrortable

@themirrortable

20 Oct, 25

16.5k

40

@QVC, Inc I love Smeg appliances. This Smeg [...]

Influencer bio

Fashion, Beauty, Lifestyle Collabs/PR: Info@themirrortable.com

Collaboration metrics

Post views16.5k

Post EMV $332

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

QVC's repeat partnerships

christylong40 x QVC

christylong40

@christylong40

09 Dec, 25

586.7k

1.4k

[...] - super warm and comfortable @QVC, Inc #TikTokShopHolidayHaul [...]

christylong40

@christylong40

22 Jan, 26

301.8k

262

[...] - space saving and nesting set @QVC, Inc #tiktokshopcreatorpicks [...]

christylong40

@christylong40

21 Jul, 25

157.4k

713

[...] gift items from @QVC, Inc #qvc #holidaygifts [...]

lymonline x QVC

lymonline

@lymonline

06 Jun, 25

2.3M

10k

[...] Convert - a - benches sold by @QVC, Inc are ALMOST SOLD OUT 🤯 [...]

lymonline

@lymonline

28 Sep, 25

1.1M

1.2k

#mensfashion #silverjeans #qvc #tiktokshopcreatorpicks [...]

lymonline

@lymonline

19 Jun, 25

138.3k

705

[...] #summermusthaves #qvc #qvctiktoksuperbrandday [...]

thehappylittlebee x QVC

thehappylittlebee

@thehappylittlebee

30 Nov, 25

2.2M

7.1k

[...] Dog Toaster on TikTok shop from @QVC, Inc #hotdogtoaster #hotdog [...]

thehappylittlebee

@thehappylittlebee

02 Dec, 25

1.1M

5.6k

[...] Dog Toaster on TikTok shop from @QVC, Inc #hotdogs #lunchtime [...]

thehappylittlebee

@thehappylittlebee

20 Jan, 26

861k

2.1k

[...] Spoon Rest on Tiktk Shop from @QVC, Inc #lecreuset #heartshaped [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Japan (20.1%)
• United Kingdom (15%)
• Italy (6.4%)

Here is another example of QVC collaborating with an influencer in United States.

ivvycook x QVC

ivvycook

@ivvycook

19 Sep, 25

16.2M

131.5k

Did I just become my mom? Probably. Thanks @QVC, Inc 😂 #loveqvc #ad

QVC's influencer activity vs. related brands

QVC frequently competes for home-shopping and product-discovery attention with brands like Ninja Kitchen and SodaStream, which also drive demand through demonstrations, gifting angles, and creator-led product showcases.

Total influencer content

QVC leads with 54k sponsored posts, significantly outpacing Ninja Kitchen (32.3k posts) and SodaStream (1.1k posts). Across all three brands, the average volume is 29.2k posts, indicating mature, scaled influencer programs. QVC has substantially more total posts than Ninja Kitchen and SodaStream.

By social platform

QVC leads on TikTok and YouTube, while Ninja Kitchen leads on Instagram. The gap is most notable on TikTok, with QVC at 50.2k, Ninja Kitchen at 23k, SodaStream at 353 posts. QVC's activity is particularly concentrated on TikTok. On TikTok, QVC has substantially more posts than Ninja Kitchen and SodaStream.

By geographical market

QVC has the highest estimated sponsored-post volume in United States (23k posts, 43%), Japan (11k posts, 20.1%), United Kingdom (8.1k posts, 15%), while Ninja Kitchen leads in France with 2.1k posts (6.5%), while SodaStream leads in Poland with 174 posts (15.5%). Looking at United States specifically, the split is QVC at 23k posts (43%), Ninja Kitchen at 12k posts (38.3%), SodaStream at 190 posts (16.9%). QVC's strength in United States, Japan, and United Kingdom may indicate a home-market focus, while SodaStream shows broader regional investment.