Mew Mews Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.9k pieces of influencer content sponsored by Mew Mews over the last 12 months.
This report breaks down where & how Mew Mews invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Mew Mews, see here: Mew Mews influencers.
Influencer activity throughout the year
Mew Mews's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Mew Mews's influencer activity by month
Number of sponsored posts
Mew Mews's influencer output appears relatively consistent throughout the year, averaging about 241 sponsored posts per month. December recorded the highest volume at 357 posts (48% above average), while June was the quietest at 92 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Mew Mews's sponsored influencer collaborations break down by social platform:
- Instagram: 2.6k posts (89.9%)
- TikTok: 253 posts (8.8%)
- YouTube: 39 posts (1.3%)
Mew Mews's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Mew Mews.
Here are 3 examples of Mew Mews's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
p.niliafshar x Mew Mews
Influencer bio
PR|collab:📧contact@niliafshar.co.uk LDN🇬🇧 🤫👇🏻private خصوصی
Collaboration metrics
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shahd.al.al x Mew Mews
Influencer bio
💗 💌 shahdalshihabi2005@gmail.com ig Shahd.al.al 📍Norway
Collaboration metrics
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sannevander x Mew Mews
Influencer bio
travel vlogs - workouts - hauls 💕
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 50.3%
- Posts: 49.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Mew Mews are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Mew Mews's influencers average views (Instagram)
Based on each influencer's average views per post
Mew Mews's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (19.5M avg views/post, 140.1k followers):
sweastyle x Mew Mews
![Instagram post by @sweastyle for Mew Mews. Caption reads: [...] my melting gold armour top from....](https://images.od.modash.io/fb87d622ba23b2833d346b9ec190ad9c62c15026)
Influencer bio
💗 Follow for more Fashion & Beauty Hacks 💌 Collab: estelle@theaceagency.co
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post, 24.2k followers):
marimaria__a x Mew Mews
![Instagram post by @marimaria__a for Mew Mews. Caption reads: [...] and incredibly comfortable. Thank you....](https://images.od.modash.io/e6ca09c60ab2edb1116d731b34d76600c06f77d9)
Influencer bio
Fashion Model & Content Creator •Beauty & Accountant • Reels & Photos • Elegance 💄 📩 Collabs & Brand Partnerships: avkopashvili.mariam@gtu.ge
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Mew Mews's repeat partnerships
Out of 1.7k unique influencers in our dataset, 46 of them (3%) posted content for Mew Mews in 3 or more separate calendar months. The most consistent partner is @_noku_m, who has collaborated across 8 months with 26 total posts.
Here are 3 examples of Mew Mews's repeat influencer partnerships, with links to the sponsored content.
_noku_m x Mew Mews
![Instagram post by @_noku_m for Mew Mews. Caption reads: [...] Blessed Babe 💞🫰🏿 Dress : @mewmewsofficial....](https://images.od.modash.io/5e432a2903223e5d3ccd48435a744f866931b783)
![Instagram post by @_noku_m for Mew Mews. Caption reads: [...] 2026 🧚🏾♀️🤭 Dress : @mewmewsofficial....](https://images.od.modash.io/091465bf710e2c9fb12b1a65b7f6248887566727)
![Instagram post by @_noku_m for Mew Mews. Caption reads: [...] Noku M 🤭🧚🏾♀️ Dress : @mewmewsofficial....](https://images.od.modash.io/98e175eea0bc2166087be2fc8508f1c3ba711d22)
angelakej_ x Mew Mews
![Instagram post by @angelakej_ for Mew Mews. Caption reads: [...] fringe glamour 💫 wearing @mewmewsofficial....](https://images.od.modash.io/9f66b7dda1216d5afede27e238aedfd668f80374)
![Instagram post by @angelakej_ for Mew Mews. Caption reads: [...] city. Use my code AKEJ20 at @mewmewsofficial....](https://images.od.modash.io/202aed94e7c6a2776689526f5b91f6587ac2f25e)
![Instagram post by @angelakej_ for Mew Mews. Caption reads: [...] KOTAS20 for 20% OFF Dress: @mewmewsofficial....](https://images.od.modash.io/5198de1a48142ef0a77fd6f056c65d636ef6aa4b)
tatjana_sinkevica x Mew Mews
![Instagram post by @tatjana_sinkevica for Mew Mews. Caption reads: [...] know the rest❤️ * Wearing @mewmewsofficial....](https://images.od.modash.io/a949b59d9af870efa6cc35a6367a91b51298ecb9)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Mew Mews had the most influencer activity. 28.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (11.2%)
- United Kingdom (6.4%)
- India (4.6%)
Mew Mews's influencer activity by market
Here is another example of Mew Mews collaborating with an influencer in United States.
alhamati_ x Mew Mews
Mew Mews's influencer activity vs. related brands
Mew Mews shares a romantic, feminine fashion aesthetic with LaceMade and Selkie, competing for the same occasion and editorial-style shopper through creator lookbooks, try-ons, and dreamy styling content.
Total influencer content
Mew Mews vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
LaceMade leads with 6.1k sponsored posts, significantly outpacing Selkie (3.4k posts) and Mew Mews (2.9k posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. LaceMade has more than twice as many total posts as Mew Mews.
By social platform
Mew Mews vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, LaceMade leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with LaceMade at 4.9k, Mew Mews at 2.6k, Selkie at 2.6k posts. Mew Mews's activity is particularly concentrated on Instagram. On TikTok, LaceMade has more than four times as many posts as Mew Mews.
By geographical market
Mew Mews vs. related brands influencer activity (by country)
Estimated sponsored posts in Mew Mews's top markets
Selkie has the highest estimated sponsored-post volume in United States (2.2k posts, 65.6%), United Kingdom (259 posts, 7.6%), Brazil (160 posts, 4.7%), while LaceMade has the highest estimated sponsored-post volume in India (820 posts, 13.4%), Japan (318 posts, 5.2%), suggesting a Asia focus, while Mew Mews leads in Italy with 324 posts (11.2%). Looking at United States specifically, the split is Selkie at 2.2k posts (65.6%), LaceMade at 1.9k posts (31.7%), Mew Mews at 812 posts (28.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- LaceMade's Influencer Marketing Strategy
- Selkie's Influencer Marketing Strategy
- Amnesty Italia's Influencer Marketing Strategy
- BAGGU's Influencer Marketing Strategy
- MAONO's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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