Mew Mews Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by Mew Mews over the last 12 months.
This report breaks down where & how Mew Mews invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Mew Mews, see here: Mew Mews influencers.
Influencer activity throughout the year
Mew Mews's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Mew Mews's influencer activity by month
Number of sponsored posts
Mew Mews's influencer activity appears to have tapered over the year, from 39 posts in January down to 49 in December. April was the busiest month at 219 posts, 115% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Mew Mews's sponsored influencer collaborations break down by social platform:
- Instagram: 917 posts (75%)
- TikTok: 267 posts (21.8%)
- YouTube: 39 posts (3.2%)
Mew Mews's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Mew Mews.
Here are 3 examples of Mew Mews's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
anton_suarezpercu x Mew Mews
Influencer bio
Músico desde que nací
Collaboration metrics
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shahd.al.al x Mew Mews
Influencer bio
💗 💌 shahdalshihabi2005@gmail.com ig Shahd.al.al 📍Norway ماشاءالله
Collaboration metrics
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sannevander x Mew Mews
Influencer bio
travel - beauty - fashion ✈️ 🌺 🌊
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 53.9%
- Posts: 46.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Mew Mews are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Mew Mews's influencers average views (Instagram)
Based on each influencer's average views per post
With 37.6% of partnerships featuring creators averaging 1K-5K views, Mew Mews's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (33.3k avg views/post, 19.7k followers):
z.oelle x Mew Mews
Influencer bio
what the frick? master’s student & fiancée era 🤍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.2k avg views/post, 30.7k followers):
kalieliopoulosx x Mew Mews
![Instagram post by @kalieliopoulosx for Mew Mews. Caption reads: [...] like spring 🌸💖 @startupfashionweek....](https://images.od.modash.io/ef6b8a19e1c7db467750714f3f78dcd2bfa2971b)
Influencer bio
Toronto 🇬🇷🇵🇭 a somewhat relatable mom with good taste 💌 Eliopoulos.k@gmail.com Media Kit 🌸 Shop my looks 👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Mew Mews's repeat partnerships
Out of 819 unique influencers in our dataset, 11 of them (1%) posted content for Mew Mews in 3 or more separate calendar months. The most consistent partner is @josetty1, who has collaborated across 6 months with 17 total posts.
Here are 2 examples of Mew Mews's repeat influencer partnerships, with links to the sponsored content.
_noku_m x Mew Mews
![Instagram post by @_noku_m for Mew Mews. Caption reads: [...] Universe Noku M 😚 Dress : @mewmewsofficial....](https://images.od.modash.io/da2e7e834dd92c7587b4956ebdd5f7b6f2fd8096)
angelakej_ x Mew Mews
![Instagram post by @angelakej_ for Mew Mews. Caption reads: [...] heat... 🫶🤍 This piece from....](https://images.od.modash.io/1383e4613835e5bc0e1bda5fd8080b9f580f2191)
![Instagram post by @angelakej_ for Mew Mews. Caption reads: [...] every time you wear it. @mewmewsofficial Use....](https://images.od.modash.io/f0fa3ab3c8f45d6a2c8592c50a0ee4a1e6014716)
![Instagram post by @angelakej_ for Mew Mews. Caption reads: [...] for a special discount. @mewmewsofficial....](https://images.od.modash.io/3f5745ddce294aed16e72cf465dbd9036ccd2b64)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Mew Mews had the most influencer activity. 29.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (8.2%)
- United Kingdom (5.4%)
- Brazil (4.1%)
Mew Mews's influencer activity by market
Here is another example of Mew Mews collaborating with an influencer in United States.
chanelatbest x Mew Mews
![TikTok post by @chanelatbest for Mew Mews. Caption reads: [...] a family, stay tuned. 🤰🏽🙏🏾 Dress: @Mew....](https://images.od.modash.io/e2d5fc277c6e1dc64763e882b98d62f8ee0c2917)
Mew Mews's influencer activity vs. related brands
OH POLLY and Meshki are close competitors to Mew Mews in trend-driven women’s apparel, targeting a similar social-first audience with occasionwear and fashion-forward silhouettes. Both brands also lean heavily on influencer marketing and direct-to-consumer drops, making them strong benchmarks.
Total influencer content
Mew Mews vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Meshki leads with 11.3k sponsored posts, significantly outpacing OH POLLY (7.4k posts) and Mew Mews (1.2k posts). Across all three brands, the average volume is 6.6k posts, indicating mature, scaled influencer programs. OH POLLY and Meshki have multiple times more total posts than Mew Mews.
By social platform
Mew Mews vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Meshki leads on Instagram and OH POLLY leads on TikTok and YouTube. The gap is most notable on Instagram, with Meshki at 7.5k, OH POLLY at 3k, Mew Mews at 917 posts. Mew Mews's activity is particularly concentrated on Instagram. On Instagram and TikTok, Meshki has multiple times more posts than Mew Mews.
By geographical market
Mew Mews vs. related brands influencer activity (by country)
Estimated sponsored posts in Mew Mews's top markets
Meshki has the highest estimated sponsored-post volume in United States (5k posts, 44%), Australia (805 posts, 7.1%), while OH POLLY has the highest estimated sponsored-post volume in United Kingdom (1.9k posts, 25.1%), India (251 posts, 3.4%), while Mew Mews leads in Italy with 100 posts (8.2%). Looking at United States specifically, the split is Meshki at 5k posts (44%), OH POLLY at 2.5k posts (33.9%), Mew Mews at 366 posts (29.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OH POLLY's Influencer Marketing Strategy
- Meshki's Influencer Marketing Strategy
- Amnesty Italia's Influencer Marketing Strategy
- BAGGU's Influencer Marketing Strategy
- KATCH ME's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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