We analyzed 3.1k pieces of influencer content sponsored by Mew Mews over the last 12 months.
This report breaks down where & how Mew Mews invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Mew Mews, see here: Mew Mews influencers.
Mew Mews's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Mew Mews's influencer output appears relatively consistent throughout the year, averaging about 260 sponsored posts per month. December recorded the highest volume at 359 posts (38% above average), while February was the quietest at 123 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Mew Mews's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Mew Mews.
Here are 3 examples of Mew Mews's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Collaboration: @ad_nili 👈🏻همکاری LDN 🇬🇧
Collaboration metrics
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Influencer bio
Fashion👗 Fitness 🏋🏼♀️ Dance💃
Collaboration metrics
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Influencer bio
Szia, üdvözöllek az oldalamon! A nevem Krisztina, elmúltam 30, van egy lányom, Szofi és egy fiam, Nimród :) Videókat készítek életmód, anyaság, szépségápolás témákban. Ha ezek érdekelnek, akkor jó szemezgetést! 😉 Glamify beauty blog: https://www.youtube.com/channel/UCbfrSDmvz6e7Wt0PwMOjj2Q Facebookon is megtalálsz: https://www.facebook.com/glamify.hu Instagram: https://instagram.com/glamify.hu/ Pinterest: https://hu.pinterest.com/glamifyhu/ Snapchat: glamify.hu Email: msg@glamify.hu 7607
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Mew Mews are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Mew Mews's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (426.2k avg views/post):
Influencer bio
Licensed 2480661📍Dxb Luxury | Beauty | Fashion Stylist - London College of Fashion 💃 Trichologist- Institute of Trichology 🔬 MUA 🎨 MBA Entrepreneur
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
Influencer bio
📍london, eng / paris, fr / dallas, tx / 🇫🇷🇺🇸🇲🇽🇦🇲🇨🇭
Collaboration metrics
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Out of 1.9k unique influencers in our dataset, 50 of them (3%) posted content for Mew Mews in 3 or more separate calendar months. The most consistent partner is @aleishabudgetbeauty, who has collaborated across 13 months with 63 total posts.
Here are 3 examples of Mew Mews's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Mew Mews had the most influencer activity. 27.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Mew Mews collaborating with an influencer in United States.
Mew Mews is closest to Motel Rocks and Rihoas as online-first, trend-led women’s fashion brands that compete via influencer styling, try-on videos, and fast product turnarounds.
Total sponsored posts tracked (last 12 months)
Rihoas leads with 9.9k sponsored posts, notably outpacing Motel Rocks (8.6k posts) and Mew Mews (3.1k posts). Across all three brands, the average volume is 7.2k posts, indicating mature, scaled influencer programs. Mew Mews has fewer total posts than Motel Rocks and Rihoas.
Sponsored posts by platform
Among these brands, Rihoas leads on Instagram and YouTube and Motel Rocks leads on TikTok. The gap is most notable on TikTok, with Motel Rocks at 8.6k, Rihoas at 2.1k, Mew Mews at 277 posts. Mew Mews's activity is particularly concentrated on Instagram. TikTok post volume is much higher for Motel Rocks than for Mew Mews and Rihoas, while Instagram post volume is much higher for Rihoas than for Mew Mews and Motel Rocks.
Estimated sponsored posts in Mew Mews's top markets
Motel Rocks has the highest estimated sponsored-post volume in United States (2.9k posts, 33.6%), United Kingdom (2.5k posts, 28.5%), Portugal (1.9k posts, 21.8%), suggesting a Europe focus, while Rihoas leads in Spain with 585 posts (5.9%), while Mew Mews leads in Italy with 347 posts (11.1%). Looking at United States specifically, the split is Motel Rocks at 2.9k posts (33.6%), Rihoas at 2.8k posts (28.1%), Mew Mews at 865 posts (27.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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