Mew Mews Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.1k pieces of influencer content sponsored by Mew Mews over the last 12 months.
This report breaks down where & how Mew Mews invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Mew Mews, see here: Mew Mews influencers.
Influencer activity throughout the year
Mew Mews's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Mew Mews's influencer activity by month
Number of sponsored posts
Mew Mews's influencer output appears relatively consistent throughout the year, averaging about 255 sponsored posts per month. December recorded the highest volume at 363 posts (42% above average), while September was the quietest at 176 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Mew Mews's sponsored influencer collaborations break down by social platform:
- Instagram: 2.7k posts (89%)
- TikTok: 304 posts (9.9%)
- YouTube: 34 posts (1.1%)
Mew Mews's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Mew Mews.
Here are 3 examples of Mew Mews's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
p.niliafshar x Mew Mews
Influencer bio
PR|collab:📧contact@niliafshar.co.uk LDN🇬🇧 ♉️ No Limits🧠🚀
Collaboration metrics
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shahd.al.al x Mew Mews
Influencer bio
Daily vlogs on the yellow app💛Shahd.al10💗 💌 shahdalshihabi2005@gmail.com ig Shahd.al.al 📍Norway ماشاءالله
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
sannevander x Mew Mews
Influencer bio
travel - beauty - fashion - workouts ✈️ 🌺 🌊
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 52.6%
- Posts: 47.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Mew Mews are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Mew Mews's influencers average views (Instagram)
Based on each influencer's average views per post
With 34% of partnerships featuring creators averaging 1K-5K views, Mew Mews's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 26.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (12.9M avg views/post):
sweastyle x Mew Mews
![Instagram post by @sweastyle for Mew Mews. Caption reads: [...] my melting gold armour top from....](https://images.od.modash.io/fb87d622ba23b2833d346b9ec190ad9c62c15026)
Influencer bio
💗 Follow for more Fashion & Beauty Hacks 💌 Collab: estelle@theaceagency.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
marimaria__a x Mew Mews
![Instagram post by @marimaria__a for Mew Mews. Caption reads: [...] and incredibly comfortable. Thank you....](https://images.od.modash.io/e6ca09c60ab2edb1116d731b34d76600c06f77d9)
Influencer bio
Fashion Model & Content Creator •Beauty & Accountant • Reels & Photos • Elegance 💄 📩 Collabs & Brand Partnerships: avkopashvili.mariam@gtu.ge
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Mew Mews's repeat partnerships
Out of 1.9k unique influencers in our dataset, 50 of them (3%) posted content for Mew Mews in 3 or more separate calendar months. The most consistent partner is @mary_timms_, who has collaborated across 9 months with 22 total posts.
Here are 3 examples of Mew Mews's repeat influencer partnerships, with links to the sponsored content.
neusa.pettysha x Mew Mews
![Instagram post by @neusa.pettysha for Mew Mews. Caption reads: [...] of the year! ✨✨✨ Dress from @mewmewsofficial....](https://images.od.modash.io/ed1885f35e59305cd65e754ee750782f9e666cfc)
_noku_m x Mew Mews
![Instagram post by @_noku_m for Mew Mews. Caption reads: [...] Blessed Babe 💞🫰🏿 Dress : @mewmewsofficial....](https://images.od.modash.io/5e432a2903223e5d3ccd48435a744f866931b783)
![Instagram post by @_noku_m for Mew Mews. Caption reads: [...] 2026 🧚🏾♀️🤭 Dress : @mewmewsofficial....](https://images.od.modash.io/091465bf710e2c9fb12b1a65b7f6248887566727)
![Instagram post by @_noku_m for Mew Mews. Caption reads: [...] Noku M 🤭🧚🏾♀️ Dress : @mewmewsofficial....](https://images.od.modash.io/98e175eea0bc2166087be2fc8508f1c3ba711d22)
angelakej_ x Mew Mews
![Instagram post by @angelakej_ for Mew Mews. Caption reads: [...] fringe glamour 💫 wearing @mewmewsofficial....](https://images.od.modash.io/9f66b7dda1216d5afede27e238aedfd668f80374)
![Instagram post by @angelakej_ for Mew Mews. Caption reads: [...] city. Use my code AKEJ20 at @mewmewsofficial....](https://images.od.modash.io/202aed94e7c6a2776689526f5b91f6587ac2f25e)
![Instagram post by @angelakej_ for Mew Mews. Caption reads: [...] KOTAS20 for 20% OFF Dress: @mewmewsofficial....](https://images.od.modash.io/5198de1a48142ef0a77fd6f056c65d636ef6aa4b)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Mew Mews had the most influencer activity. 27.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (8.4%)
- United Kingdom (6.4%)
- India (4.8%)
Mew Mews's influencer activity by market
Here is another example of Mew Mews collaborating with an influencer in United States.
chanelatbest x Mew Mews
![TikTok post by @chanelatbest for Mew Mews. Caption reads: [...] a family, stay tuned. 🤰🏽🙏🏾 Dress: @Mew....](https://images.od.modash.io/e2d5fc277c6e1dc64763e882b98d62f8ee0c2917)
Mew Mews's influencer activity vs. related brands
Mew Mews competes with Motel Rocks and THE COMMENSE in online, trend-led women’s apparel, targeting similar social audiences through creator lookbooks, try-ons, and fast product turnover.
Total influencer content
Mew Mews vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Motel Rocks leads with 13.7k sponsored posts, significantly outpacing THE COMMENSE (5.6k posts) and Mew Mews (3.1k posts). Across all three brands, the average volume is 7.5k posts, indicating mature, scaled influencer programs.
By social platform
Mew Mews vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, THE COMMENSE leads on Instagram and YouTube and Motel Rocks leads on TikTok. The gap is most notable on TikTok, with Motel Rocks at 13.7k, THE COMMENSE at 2.1k, Mew Mews at 304 posts. Mew Mews's activity is particularly concentrated on Instagram. Motel Rocks has far more TikTok posts than Mew Mews and THE COMMENSE, while it has no Instagram posts shown.
By geographical market
Mew Mews vs. related brands influencer activity (by country)
Estimated sponsored posts in Mew Mews's top markets
Motel Rocks has the highest estimated sponsored-post volume in United States (4.7k posts, 34%), United Kingdom (3.2k posts, 23%), Germany (3.1k posts, 22.5%), suggesting a Europe focus, while THE COMMENSE leads in Canada with 290 posts (5.2%), while Mew Mews leads in Italy with 258 posts (8.4%). Looking at United States specifically, the split is Motel Rocks at 4.7k posts (34%), THE COMMENSE at 2.2k posts (39.9%), Mew Mews at 840 posts (27.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Motel Rocks's Influencer Marketing Strategy
- THE COMMENSE's Influencer Marketing Strategy
- Amnesty Italia's Influencer Marketing Strategy
- BAGGU's Influencer Marketing Strategy
- KATCH ME's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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