RoC Skincare Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.7k pieces of influencer content sponsored by RoC Skincare over the last 12 months.
This report breaks down where & how RoC Skincare invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with RoC Skincare, see here: RoC Skincare influencers.
Influencer activity throughout the year
RoC Skincare's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
RoC Skincare's influencer activity by month
Number of sponsored posts
RoC Skincare's sponsored post volume peaks in November with 984 posts, 75% higher than the monthly average of 561. May recorded the lowest activity at 179 posts, 68% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of RoC Skincare's sponsored influencer collaborations break down by social platform:
- TikTok: 5.3k posts (78.3%)
- Instagram: 1.5k posts (21.7%)
RoC Skincare's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for RoC Skincare.
Here are 2 examples of RoC Skincare's recent sponsored collaborations (one each for Instagram, TikTok).
silviaberri x RoC Skincare
Influencer bio
Commun & Mktg Manager, Journalist. Poliziotto ad Honorem @poliziadistato collab: silviaberri@silviaberri.it Ambassador @nanisjewels In elenco AGCOM
Collaboration metrics
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drspf x RoC Skincare
![TikTok post by @drspf for RoC Skincare. Caption reads: [...] to check out the new exclusive @RoC Skincare....](https://images.od.modash.io/1e72227e3ad40bd18628fd02e800f6072104d535)
Influencer bio
Harvard-Trained Dermatologist 🩺 Top Doc 🏆 808 born🤙 Founder, Sugai Academy 🎥
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.6%
- Carousels: 5.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers RoC Skincare are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
RoC Skincare's influencers average views (TikTok)
Based on each influencer's average views per post
With 71.8% of partnerships featuring creators averaging <1K views, RoC Skincare's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (511.3k avg views/post):
mikaylanogueira x RoC Skincare
![TikTok post by @mikaylanogueira for RoC Skincare. Caption reads: [...] FOR A REASON! I started using this @RoC....](https://images.od.modash.io/856bce8b98de5b47b4c11c22c823c3949b11c602)
Influencer bio
MUA | Masshole | Pug Mom | Founder @Point of View Beauty Business/PR: haley.walsh@thedigitalbrandarchitects.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.3k avg views/post):
couponingwithtina x RoC Skincare
![TikTok post by @couponingwithtina for RoC Skincare. Caption reads: [...] deal you don’t want to miss! 🧖🏼♀️ @RoC....](https://images.od.modash.io/729e35e55277f0a9ffaa922200d2b6fefd0b9180)
Influencer bio
☁️ sharing the best deals ☁️ 📧 couponingwtina@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
RoC Skincare's repeat partnerships
Out of 3.5k unique influencers in our dataset, 315 of them (9%) posted content for RoC Skincare in 3 or more separate calendar months. The most consistent partner is @mandyfromtexas, who has collaborated across 9 months with 26 total posts.
Here are 3 examples of RoC Skincare's repeat influencer partnerships, with links to the sponsored content.
mandyfromtexas x RoC Skincare
![TikTok post by @mandyfromtexas for RoC Skincare. Caption reads: @RoC Skincare Line Smoothing Daily [...].](https://images.od.modash.io/31742919a67ef432e14765824a31546971cf74aa)
![TikTok post by @mandyfromtexas for RoC Skincare. Caption reads: [...] doesn’t stay in stock long.@RoC Skincare....](https://images.od.modash.io/c5773e345fbe3a1dee28b111f23f2f0bf37b6146)
paigechristison x RoC Skincare
![TikTok post by @paigechristison for RoC Skincare. Caption reads: [...] $11.99 & ships free 🤯 @RoC Skincare....](https://images.od.modash.io/88d8944f6f09451406a4df6e1a34a7f5e5e5de82)
![TikTok post by @paigechristison for RoC Skincare. Caption reads: [...] for $11.99 & ships free? @RoC Skincare....](https://images.od.modash.io/242fe8f871f6a55b52ae795bfc4be257eafb82b0)
![TikTok post by @paigechristison for RoC Skincare. Caption reads: [...] a refreshed complexion! @RoC Skincare....](https://images.od.modash.io/0907ff6d72730d1dde383d7a4689b0a55aa2c6e5)
jenrn_wfh_adhdwellness x RoC Skincare
![TikTok post by @jenrn_wfh_adhdwellness for RoC Skincare. Caption reads: ROC skincare is top shelf! The ROC lip [...].](https://images.od.modash.io/625c634aa21af5aca7ea57a090d884952330ee86)
![TikTok post by @jenrn_wfh_adhdwellness for RoC Skincare. Caption reads: [...] Spend your money wisely. @RoC Skincare #ROC....](https://images.od.modash.io/ba2ac2c67c9d9c9e79c962ec030490364b7abffa)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where RoC Skincare had the most influencer activity. 37.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (11.4%)
- Spain (11.4%)
- United Kingdom (10.1%)
RoC Skincare's influencer activity by market
Here is another example of RoC Skincare collaborating with an influencer in United States.
mysistersskin x RoC Skincare
![TikTok post by @mysistersskin for RoC Skincare. Caption reads: [...] and grab it before it sells out! @RoC....](https://images.od.modash.io/374b10d5b1af4a3810671e2a4ebad64748a76811)
RoC Skincare's influencer activity vs. related brands
Peter Thomas Roth and First Aid Beauty are comparable skincare competitors to RoC, sharing a results-oriented approach and competing for the same problem-solution skincare buyers via expert and creator reviews.
Total influencer content
RoC Skincare vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Peter Thomas Roth leads with 13.2k sponsored posts, significantly outpacing RoC Skincare (6.7k posts) and First Aid Beauty (4.5k posts). Across all three brands, the average volume is 8.1k posts, indicating mature, scaled influencer programs. Peter Thomas Roth has about twice as many total posts as RoC Skincare and nearly three times as many as First Aid Beauty.
By social platform
RoC Skincare vs. related brands influencer activity (by social platform)
Sponsored posts by platform
RoC Skincare leads on Instagram, while Peter Thomas Roth has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Peter Thomas Roth at 12.4k, RoC Skincare at 5.3k, First Aid Beauty at 3.8k posts. RoC Skincare's activity is particularly concentrated on TikTok. On Instagram, RoC Skincare has about twice as many posts as Peter Thomas Roth and First Aid Beauty, while on TikTok Peter Thomas Roth has more than twice as many posts as RoC Skincare and more than three times as many as First Aid Beauty.
By geographical market
RoC Skincare vs. related brands influencer activity (by country)
Estimated sponsored posts in RoC Skincare's top markets
Peter Thomas Roth has the highest estimated sponsored-post volume in United States (8.1k posts, 61.8%), United Kingdom (776 posts, 5.9%), Canada (592 posts, 4.5%), suggesting a North America focus, while RoC Skincare has the highest estimated sponsored-post volume in France (768 posts, 11.4%), Spain (768 posts, 11.4%), suggesting a Europe focus. Looking at United States specifically, the split is Peter Thomas Roth at 8.1k posts (61.8%), RoC Skincare at 2.5k posts (37.7%), First Aid Beauty at 2.4k posts (53.5%). RoC Skincare's strength in France may indicate a home-market focus, while Peter Thomas Roth shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Peter Thomas Roth's Influencer Marketing Strategy
- First Aid Beauty's Influencer Marketing Strategy
- HarperCollins's Influencer Marketing Strategy
- Motel Rocks's Influencer Marketing Strategy
- Rose Forever's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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