We analyzed 6.3k pieces of influencer content sponsored by RoC Skincare over the last 12 months.
This report breaks down where & how RoC Skincare invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with RoC Skincare, see here: RoC Skincare influencers.
RoC Skincare's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
RoC Skincare's sponsored post volume appears to trend upward over the 12-month period, rising from 864 posts in January to 737 in December. The peak month, November, reached 994 posts, 90% higher than the monthly average of 522.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of RoC Skincare's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for RoC Skincare.
Here are 2 examples of RoC Skincare's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
📍Tra Roma e Milano 🎥Tiktok +2.7M✨ 📚Ogni tanto vado anche all’università ❄️La mia palette è winter cool
Collaboration metrics
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Influencer bio
Harvard-Trained Dermatologist 🩺 Top Doc 🏆 808 born🤙 Founder, Sugai Academy 🎥
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers RoC Skincare are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 70.6% of partnerships featuring creators averaging <1K views, RoC Skincare's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):
Influencer bio
ophelianichols@navsocial.com🍉
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
💫 Beauty at EVERY Budget 💫 📍Chicago 💌 amandafrischbeauty@gmail.com
Collaboration metrics
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Out of 3.4k unique influencers in our dataset, 292 of them (9%) posted content for RoC Skincare in 3 or more separate calendar months. The most consistent partner is @mandyfromtexas, who has collaborated across 12 months with 35 total posts.
Here are 3 examples of RoC Skincare's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where RoC Skincare had the most influencer activity. 42.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of RoC Skincare collaborating with an influencer in United States.
RoC is a clinical-leaning skincare brand, making Peter Thomas Roth and OLEHENRIKSEN strong comparators as efficacy-led skincare players that compete for similar anti-aging and treatment-focused consumers via influencer routines.
Total sponsored posts tracked (last 12 months)
Peter Thomas Roth leads with 14.1k sponsored posts, significantly outpacing OLEHENRIKSEN (8.8k posts) and RoC Skincare (6.3k posts). Across all three brands, the average volume is 9.8k posts, indicating mature, scaled influencer programs. Peter Thomas Roth has more than double the total posts of RoC Skincare.
Sponsored posts by platform
Among these brands, OLEHENRIKSEN leads on Instagram and YouTube and Peter Thomas Roth leads on TikTok. The gap is most notable on TikTok, with Peter Thomas Roth at 13.3k, OLEHENRIKSEN at 6.9k, RoC Skincare at 5k posts. RoC Skincare's activity is particularly concentrated on TikTok. On TikTok, Peter Thomas Roth has more than double the posts of RoC Skincare.
Estimated sponsored posts in RoC Skincare's top markets
Peter Thomas Roth has the highest estimated sponsored-post volume in United States (9.6k posts, 67.9%), Brazil (930 posts, 6.6%), while OLEHENRIKSEN has the highest estimated sponsored-post volume in United Kingdom (1.1k posts, 12.3%), Canada (397 posts, 4.5%), while RoC Skincare leads in Spain with 571 posts (9%). Looking at United States specifically, the split is Peter Thomas Roth at 9.6k posts (67.9%), OLEHENRIKSEN at 4.6k posts (52.4%), RoC Skincare at 2.7k posts (42.1%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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