HarperCollins Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.2k pieces of influencer content sponsored by HarperCollins over the last 12 months.
This report breaks down where & how HarperCollins invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with HarperCollins, see here: HarperCollins influencers.
Influencer activity throughout the year
HarperCollins's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
HarperCollins's influencer activity by month
Number of sponsored posts
HarperCollins's influencer output appears relatively consistent throughout the year, averaging about 848 sponsored posts per month. November recorded the highest volume at 1.3k posts (54% above average), while April was the quietest at 343 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of HarperCollins's sponsored influencer collaborations break down by social platform:
- Instagram: 5.1k posts (50.5%)
- TikTok: 5.0k posts (49.2%)
- YouTube: 27 posts (0.3%)
HarperCollins's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for HarperCollins.
Here are 3 examples of HarperCollins's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
carolinaloback x HarperCollins
![Instagram post by @carolinaloback for HarperCollins. Caption reads: [...] melhor e mais renovado. *publicidade....](https://images.od.modash.io/476017752c41427512d7f4f69205ac29a3fdbae2)
Influencer bio
A receita tá nos stories Vamos tomar café? carolinaloback@sigamosaico.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
lexy_gonzales x HarperCollins
![TikTok post by @lexy_gonzales for HarperCollins. Caption reads: [...] #fantasybooks #studioghibli @HarperCollins.](https://images.od.modash.io/3254584feea86c42b9a3b8b16e8e60ff932ce002)
Influencer bio
Books & Fashion✨ Lexygonzalesshops@gmail.com I Like Big Books & I Cannot Lie📚
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
blukerek x HarperCollins
Influencer bio
Biznes/współpraca: bluker.reklama@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 62.1%
- Reels: 37.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers HarperCollins are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
HarperCollins's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.1% of partnerships featuring creators averaging 1K-5K views, HarperCollins's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 25.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (187.3k avg views/post):
lucasbarrosd x HarperCollins
Influencer bio
recomendo livros e entrevisto pessoas 📩 contatolucasbarrosd@gmail.com podcast: "não que alguém se importe" saiba mais e me acompanhe:
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
leitor.booktok x HarperCollins
Influencer bio
falando sobre minhas leituras +55k no tiktok perfil pessoal: @philipe.rod contato: philiperod.94@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
HarperCollins's repeat partnerships
Out of 3.8k unique influencers in our dataset, 300 of them (8%) posted content for HarperCollins in 3 or more separate calendar months. The most consistent partner is @kezzadiaries, who has collaborated across 12 months with 198 total posts.
Here are 3 examples of HarperCollins's repeat influencer partnerships, with links to the sponsored content.
kezzadiaries x HarperCollins
![TikTok post by @kezzadiaries for HarperCollins. Caption reads: [...] editions of classic books! @HarperCollinsUK....](https://images.od.modash.io/5d2b6104fd9742accbf7063c03ae664fff9a175d)
![TikTok post by @kezzadiaries for HarperCollins. Caption reads: [...] Unearthly series! 😍 @HarperCollinsUK....](https://images.od.modash.io/7df82d1dfa2e204a621fd96bc595624f39469b95)
![TikTok post by @kezzadiaries for HarperCollins. Caption reads: [...] here on TikTok 👀🤭 @HarperCollinsUK....](https://images.od.modash.io/aaaeb7a0f2e79a755c6092c04631607b2b3779c2)
violet.hollow x HarperCollins
![TikTok post by @violet.hollow for HarperCollins. Caption reads: [...] #tolkien #graphicnovel @HarperCollinsUK.](https://images.od.modash.io/0387e76cc36ca04b16b01c8cf9d42577e0d0a315)
![TikTok post by @violet.hollow for HarperCollins. Caption reads: [...] Edition is a must 👏 @HarperCollinsUK #lotr....](https://images.od.modash.io/6cb83f07c26022ae628fbf20f07e88be1d3cf14a)
![TikTok post by @violet.hollow for HarperCollins. Caption reads: [...] #tiktokmademebuylt @HarperCollinsUK.](https://images.od.modash.io/4f8242434e054f2e28098288398b0aad8668006b)
lexy_gonzales x HarperCollins
![TikTok post by @lexy_gonzales for HarperCollins. Caption reads: [...] #specialeditionbooks @HarperCollins.](https://images.od.modash.io/70f3327b58c2e61a390601f0f666f57b16d1e3d8)
![TikTok post by @lexy_gonzales for HarperCollins. Caption reads: [...] #horrorbookrec @HarperCollins.](https://images.od.modash.io/7fcfca427cc820c1adecf1f37cb9218b7ea6817a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where HarperCollins had the most influencer activity. 38.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (16.2%)
- India (10.2%)
- Brazil (9.9%)
HarperCollins's influencer activity by market
Here is another example of HarperCollins collaborating with an influencer in United States.
melissa.at.home x HarperCollins
![TikTok post by @melissa.at.home for HarperCollins. Caption reads: [...] These are from the actual publisher....](https://images.od.modash.io/03d4269c9c976761ed82cec78a69b57fd08c5620)
HarperCollins's influencer activity vs. related brands
HarperCollins competes for attention in entertainment and storytelling IP, where Harry Potter and Universal Musiek are strong comparisons due to their large fandom-driven audiences and creator partnerships. All three leverage influencers to amplify releases, communities, and cultural moments.
Total influencer content
HarperCollins vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
HarperCollins leads with 10.2k sponsored posts, significantly outpacing Universal Musiek (6.8k posts) and Harry Potter (1.5k posts). Across all three brands, the average volume is 6.2k posts, indicating mature, scaled influencer programs. HarperCollins has a higher total post count than both Harry Potter and Universal Musiek.
By social platform
HarperCollins vs. related brands influencer activity (by social platform)
Sponsored posts by platform
HarperCollins leads on TikTok and YouTube, while Universal Musiek leads on Instagram. The gap is most notable on TikTok, with HarperCollins at 5k, Universal Musiek at 410, Harry Potter at 0 posts. Harry Potter's activity is particularly concentrated on Instagram. TikTok activity is concentrated in HarperCollins, with no posts for Harry Potter and far fewer for Universal Musiek.
By geographical market
HarperCollins vs. related brands influencer activity (by country)
Estimated sponsored posts in HarperCollins's top markets
HarperCollins has the highest estimated sponsored-post volume in United States (3.9k posts, 38.8%), United Kingdom (1.6k posts, 16.2%), India (1k posts, 10.2%), while Universal Musiek leads in Brazil with 1.6k posts (22.7%), while Harry Potter leads in Japan with 151 posts (9.9%). Looking at United States specifically, the split is HarperCollins at 3.9k posts (38.8%), Universal Musiek at 985 posts (14.4%), Harry Potter at 548 posts (36%). HarperCollins's strength in United States and United Kingdom may indicate a home-market focus, while Universal Musiek shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Harry Potter's Influencer Marketing Strategy
- Universal Musiek's Influencer Marketing Strategy
- TATTI LASHES's Influencer Marketing Strategy
- FIGS's Influencer Marketing Strategy
- Treehut's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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