HarperCollins Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 8.5k pieces of influencer content sponsored by HarperCollins over the last 12 months.

This report breaks down where & how HarperCollins invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with HarperCollins, see here: HarperCollins influencers.

Influencer activity throughout the year

HarperCollins's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

HarperCollins's sponsored post volume peaks in April with 1.1k posts, 63% higher than the monthly average of 706. September recorded the lowest activity at 384 posts, 46% below average. This may indicate a spring and summer campaign focus.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of HarperCollins's sponsored influencer collaborations break down by social platform:

• TikTok: 5.7k posts (66.6%)
• Instagram: 2.8k posts (33.2%)
• YouTube: 17 posts (0.2%)

TikTok influencer marketing is a clear focus for HarperCollins.

Here are 3 examples of HarperCollins's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

michalbrzeszczak x HarperCollins

michalbrzeszczak

@michalbrzeszczak

13 May, 26

218.3k

11.4k

Dzień mamy, dzień taty współpraca reklamowa @harperkids_polska #reklama #humor #smieszne #rodzicielstwo #rodzina

Influencer bio

Rodzic trójki dzieci Założyciel Tenisóvki® - tenis dla przedszkolaków

Collaboration metrics

Post views218.3k

Post EMV $7.7k

More influencer data

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lexy_gonzales x HarperCollins

lexy_gonzales

@lexy_gonzales

26 Sep, 25

6.6M

34.5k

[...] #fantasybooks #studioghibli @HarperCollins

Influencer bio

Books & Fashion✨ Lexygonzalesshops@gmail.com I Like Big Books & I Cannot Lie📚

Collaboration metrics

Post views6.6M

Post EMV $133.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

theshelfstuff x HarperCollins

theshelfstuff

@theshelfstuff

14 Apr, 26

197

6

[...] - #ShelfStuff is brought to you by HarperCollins Publishers. Visit [...]

Influencer bio

Calling all fans and fanatics of Harry Potter, Raina Telgemeier, Big Nate, Rick Riordan, Wimpy Kid, Dear Dumb Diary, Warriors and tons of other books—we want you to join our squad! Shelf Stuff is a brand-new spot where you’ll find the goods on these books and many more. Catch up with videos, games, how-tos, sneak peeks on new reads and chances to win free stuff. Brought to you by HarperCollins Publishers. SHELF STUFF!

Collaboration metrics

Post views197

Post EMV $7

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 42.4% of partnerships featuring creators averaging <1K views, HarperCollins's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 35.2%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (611.1k avg views/post):

library.of.jess x HarperCollins

library.of.jess

@library.of.jess

15 Jun, 26

927.3k

1.3k

Thank you to @Sauce Media and @HarperCollins Australia for sending me this! I’m in [...]

Influencer bio

📖CR: Please don't go ✨Fictional men are real here✨ Stalk my socials⬎

Collaboration metrics

Post views927.3k

Post EMV $18.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

gemlprestonbooks x HarperCollins

gemlprestonbooks

@gemlprestonbooks

22 Sep, 25

19.4k

313

[...] to get over this book? Thank you @HarperCollinsUK for this 🫠 #untiltheworldfallsdown [...]

Influencer bio

✨Neurodivergent so expect chaos 🐉 Fantasy & Romance Writer 💌 Represented by Greene & Heaton READ MY BOOKS 👇🏼 🍉🇵🇸

Collaboration metrics

Post views19.4k

Post EMV $404

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

HarperCollins's repeat partnerships

violet.hollow x HarperCollins

violet.hollow

@violet.hollow

20 Aug, 26

502k

2.4k

[...] new clothbound editions ❄️ @HarperCollinsUK #booktok #hardback [...]

violet.hollow

@violet.hollow

04 Oct, 25

458.1k

3.6k

[...] #tolkien #graphicnovel @HarperCollinsUK

violet.hollow

@violet.hollow

20 Nov, 25

412.8k

1.5k

[...] Edition is a must 👏 @HarperCollinsUK #lotr #lordoftherings [...]

kezzadiaries x HarperCollins

kezzadiaries

@kezzadiaries

14 Nov, 25

303.1k

1.7k

[...] editions of classic books! @HarperCollinsUK #booktok #bookgifts [...]

kezzadiaries

@kezzadiaries

03 Feb, 26

192.8k

1.6k

[...] Unearthly series! 😍 @HarperCollinsUK @Electric Monkey #booktok [...]

kezzadiaries

@kezzadiaries

21 Jan, 26

173k

3.3k

[...] here on TikTok 👀🤭 @HarperCollinsUK #booktok #heatedrivalry [...]

thepaperbacklibraryy x HarperCollins

thepaperbacklibraryy

@thepaperbacklibraryy

13 Sep, 25

9.6k

381

[...] Shadow!🐈‍⬛😅 Thank you @HarperCollinsUK! My review will be up [...]

thepaperbacklibraryy

@thepaperbacklibraryy

30 Jan, 26

5k

63

[...] for an extra 10% off!!! @HarperCollinsUK The rest of the series is [...]

thepaperbacklibraryy

@thepaperbacklibraryy

03 Feb, 26

1.6k

26

[...] off guard, I am loving it! @HarperCollinsUK It currently has 30% off [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (14.3%)
• India (8.9%)
• Poland (7.2%)

Here is another example of HarperCollins collaborating with an influencer in United States.

melissa.at.home x HarperCollins

melissa.at.home

@melissa.at.home

19 Dec, 25

6.4M

65.3k

[...] These are from the actual publisher @HarperCollins so you know they’re legit! [...]

HarperCollins's influencer activity vs. related brands

HarperCollins is a publishing brand that overlaps most closely with creator-driven media and product storytelling; In Print We Trust is a direct print/community comparator, while QVC is a large-scale content-to-commerce benchmark for live/demo-style influencer formats.

Total influencer content

QVC leads with 60.5k sponsored posts, significantly outpacing In Print We Trust (12.4k posts) and HarperCollins (8.5k posts). Across all three brands, the average volume is 27.1k posts, indicating mature, scaled influencer programs. QVC has far more total posts than HarperCollins and In Print We Trust.

By social platform

HarperCollins leads on YouTube, while QVC has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with QVC at 56.2k, In Print We Trust at 11.7k, HarperCollins at 5.7k posts. QVC's activity is particularly concentrated on TikTok. On TikTok, QVC has far more posts than HarperCollins and In Print We Trust.

By geographical market

QVC has the highest estimated sponsored-post volume in United States (25k posts, 42%), Japan (12k posts, 19.6%), United Kingdom (8.9k posts, 14.7%), while In Print We Trust leads in Mexico with 1.2k posts (9.6%), while HarperCollins leads in India with 756 posts (8.9%). Looking at United States specifically, the split is QVC at 25k posts (42%), In Print We Trust at 5.2k posts (41.7%), HarperCollins at 3.2k posts (37.7%).