First Aid Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.5k pieces of influencer content sponsored by First Aid Beauty over the last 12 months.
This report breaks down where & how First Aid Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with First Aid Beauty, see here: First Aid Beauty influencers.
Influencer activity throughout the year
First Aid Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
First Aid Beauty's influencer activity by month
Number of sponsored posts
First Aid Beauty's influencer activity appears to have tapered over the year, from 637 posts in January down to 436 in December. January was the busiest month at 637 posts, 72% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of First Aid Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 3.8k posts (84.3%)
- Instagram: 700 posts (15.7%)
First Aid Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for First Aid Beauty.
Here are 2 examples of First Aid Beauty's recent sponsored collaborations (one each for Instagram, TikTok).
maycineeley x First Aid Beauty
![Instagram post by @maycineeley for First Aid Beauty. Caption reads: [...] @politesocietybeauty @firstaidbeauty.](https://images.od.modash.io/fe7aa8f674bc038e740e7200c857498a4c1bc177)
Influencer bio
🩷CEO @babymama.co ❤️🔥Juicy confessions @sinnersundayconfessional 📕 NYT Best Selling Author @writtenbymayci
Collaboration metrics
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amandabatula x First Aid Beauty
![TikTok post by @amandabatula for First Aid Beauty. Caption reads: [...] and my body care routine thanks to @First....](https://images.od.modash.io/726aebb893f7e8bcea30381f4b66c4115126e490)
Influencer bio
as seen on tv a stale piece of toast your favorite crouton
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.8%
- Carousels: 4.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers First Aid Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
First Aid Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 44.3% of partnerships featuring creators averaging <1K views, First Aid Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (305.5k avg views/post):
miaamartinii x First Aid Beauty
![TikTok post by @miaamartinii for First Aid Beauty. Caption reads: [...] the gift of good skin days with @First Aid....](https://images.od.modash.io/ae44d4344194debbde2d35797545a5fc8d00690e)
Influencer bio
happy girls are healthy girls mat pilates instructor 🩵 @therealdba teammiamartini@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
chelsearlarson x First Aid Beauty
Influencer bio
📍TN all things beauty with a splash of life✨ IG: chelsearlarson 💌 chelsea@zink-talent.com shop all my fav things ↓↓↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
First Aid Beauty's repeat partnerships
Out of 2.6k unique influencers in our dataset, 86 of them (3%) posted content for First Aid Beauty in 3 or more separate calendar months. The most consistent partner is @kristynhoffman96, who has collaborated across 9 months with 21 total posts.
Here are 3 examples of First Aid Beauty's repeat influencer partnerships, with links to the sponsored content.
kristynhoffman96 x First Aid Beauty
![TikTok post by @kristynhoffman96 for First Aid Beauty. Caption reads: [...] + most glowy skin ✨@First Aid Beauty AD....](https://images.od.modash.io/e8efa1d1f932ca63cb1f4c0e8ef2627d26486eb1)
![TikTok post by @kristynhoffman96 for First Aid Beauty. Caption reads: [...] be recommending the @First Aid Beauty Ultra....](https://images.od.modash.io/c3c82fcc5af57dbe4f2a5025f7f296b33e638b8d)
![TikTok post by @kristynhoffman96 for First Aid Beauty. Caption reads: [...] and always✨ I love the @First Aid Beauty....](https://images.od.modash.io/5b1411f36b725963b42e30b78717e475b3a4ad00)
evasachsdesigns x First Aid Beauty
![TikTok post by @evasachsdesigns for First Aid Beauty. Caption reads: [...] US @MORGANNASALCHEMY @First Aid Beauty....](https://images.od.modash.io/f42524283f294413db23609bb49021a836f8e9b2)
![TikTok post by @evasachsdesigns for First Aid Beauty. Caption reads: [...] @Remedy Science @First Aid Beauty....](https://images.od.modash.io/c4074282837b47f5e17e1b533192cf67e553af3a)
![TikTok post by @evasachsdesigns for First Aid Beauty. Caption reads: [...] Sciences @numbuzin @First Aid Beauty....](https://images.od.modash.io/fc43809d3c4cbfabbe4fc79cc66c0cc80d2e301d)
__m00nbeam__ x First Aid Beauty
![TikTok post by @__m00nbeam__ for First Aid Beauty. Caption reads: [...] @Degree Deodorant @First Aid Beauty @Saltair....](https://images.od.modash.io/25f2ad495bd8d099d526a8c808102a8ba73641b0)
![TikTok post by @__m00nbeam__ for First Aid Beauty. Caption reads: @First Aid Beauty Has citrusy scents DOWN [...].](https://images.od.modash.io/7ae7ea7b3890ac940cc77da00de21448dc6a69a3)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where First Aid Beauty had the most influencer activity. 53.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.7%)
- France (6%)
- Canada (4.7%)
First Aid Beauty's influencer activity by market
Here is another example of First Aid Beauty collaborating with an influencer in United States.
makeupxka x First Aid Beauty
![Instagram post by @makeupxka for First Aid Beauty. Caption reads: [...] for longer lasting makeup! these....](https://images.od.modash.io/b7575b78bd9b5519be882f0a33a8ac114f52e353)
First Aid Beauty's influencer activity vs. related brands
First Aid Beauty competes with DRMTLGY and philosophy in skincare positioned around results, sensitivity-friendly routines, and everyday staples. They share similar influencer narratives focused on problem/solution education and consistent hero-product advocacy.
Total influencer content
First Aid Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
DRMTLGY leads with 10.9k sponsored posts, significantly outpacing First Aid Beauty (4.5k posts) and philosophy (4.1k posts). Across all three brands, the average volume is 6.5k posts, indicating mature, scaled influencer programs.
By social platform
First Aid Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, philosophy leads on Instagram and YouTube and DRMTLGY leads on TikTok. The gap is most notable on TikTok, with DRMTLGY at 9.5k, First Aid Beauty at 3.8k, philosophy at 2.6k posts. First Aid Beauty's activity is particularly concentrated on TikTok. DRMTLGY has multiple times more TikTok posts than First Aid Beauty and philosophy.
By geographical market
First Aid Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in First Aid Beauty's top markets
DRMTLGY has the highest estimated sponsored-post volume in United States (7.4k posts, 67.9%), United Kingdom (567 posts, 5.2%), Canada (545 posts, 5%), suggesting a North America focus, while First Aid Beauty leads in France with 268 posts (6%), while philosophy leads in Brazil with 149 posts (3.6%). Looking at United States specifically, the split is DRMTLGY at 7.4k posts (67.9%), philosophy at 2.6k posts (63.8%), First Aid Beauty at 2.4k posts (53.5%). First Aid Beauty's strength in France may indicate a home-market focus, while DRMTLGY shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- DRMTLGY's Influencer Marketing Strategy
- philosophy's Influencer Marketing Strategy
- DIME Beauty's Influencer Marketing Strategy
- e.l.f. Cosmetics's Influencer Marketing Strategy
- VICI COLLECTION's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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