First Aid Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.5k pieces of influencer content sponsored by First Aid Beauty over the last 12 months.

This report breaks down where & how First Aid Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with First Aid Beauty, see here: First Aid Beauty influencers.

Influencer activity throughout the year

First Aid Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

First Aid Beauty's influencer activity appears to have tapered over the year, from 637 posts in January down to 454 in December. January was the busiest month at 637 posts, 69% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of First Aid Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 3.7k posts (81.9%)
• Instagram: 791 posts (17.4%)
• YouTube: 31 posts (0.7%)

TikTok influencer marketing is a clear focus for First Aid Beauty.

Here are 3 examples of First Aid Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 43.8% of partnerships featuring creators averaging <1K views, First Aid Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (855.5k avg views/post):

And here is another example with a smaller creator on TikTok (9.5k avg views/post):

First Aid Beauty's repeat partnerships

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.6%)
• France (6.4%)
• India (3.7%)

Here is another example of First Aid Beauty collaborating with an influencer in United States.

First Aid Beauty's influencer activity vs. related brands

First Aid Beauty competes in accessible, results-driven skincare, making The INKEY List a natural peer for ingredient-led routines and education content. Olehenriksen is another comparable skincare brand targeting similar Sephora-style audiences with hero-product storytelling.

Total influencer content

OLEHENRIKSEN leads with 8.8k sponsored posts, significantly outpacing Theinkeylist (6.4k posts) and First Aid Beauty (4.5k posts). Across all three brands, the average volume is 6.6k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, OLEHENRIKSEN leads on Instagram and TikTok and Theinkeylist leads on YouTube. The gap is most notable on TikTok, with OLEHENRIKSEN at 6.9k, Theinkeylist at 5.2k, First Aid Beauty at 3.7k posts. First Aid Beauty's activity is particularly concentrated on TikTok.

By geographical market

OLEHENRIKSEN has the highest estimated sponsored-post volume in United States (4.6k posts, 52.4%), Canada (397 posts, 4.5%), suggesting a North America focus, while Theinkeylist has the highest estimated sponsored-post volume in United Kingdom (1.2k posts, 18.3%), India (313 posts, 4.9%), while First Aid Beauty leads in France with 290 posts (6.4%). Looking at United States specifically, the split is OLEHENRIKSEN at 4.6k posts (52.4%), Theinkeylist at 2.8k posts (43.7%), First Aid Beauty at 2.6k posts (56.7%). First Aid Beauty's strength in France may indicate a home-market focus, while OLEHENRIKSEN shows broader regional investment.