First Aid Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.9k pieces of influencer content sponsored by First Aid Beauty over the last 12 months.

This report breaks down where & how First Aid Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with First Aid Beauty, see here: First Aid Beauty influencers.

Influencer activity throughout the year

First Aid Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

First Aid Beauty's influencer activity appears to have tapered over the year, from 647 posts in January down to 436 in December. April was the busiest month at 875 posts, 112% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of First Aid Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 4.2k posts (84.4%)
• Instagram: 751 posts (15.2%)
• YouTube: 21 posts (0.4%)

TikTok influencer marketing is a clear focus for First Aid Beauty.

Here are 3 examples of First Aid Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

camillekostek x First Aid Beauty

camillekostek

@camillekostek

30 May, 26

2.7M

2.7k

[...] thanks to my skin prep essentials @firstaidbeauty #firstaidbeautypartner #swimweek

Influencer bio

Sports Illustrated Swimsuit model, host, & that girl who is #NeverNotDancing @wme

Collaboration metrics

Post views2.7M

Post EMV $81.3k

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shan.kerr x First Aid Beauty

shan.kerr

@shan.kerr

13 Jul, 25

4.9M

9k

[...] put in this spray but I’m obsessed @First Aid Beauty 🫶 #bodyacne #firstaidbeauty #ad

Influencer bio

creative / fashion / art girlie💓 Social collabs: shan@hutton-house.com

Collaboration metrics

Post views4.9M

Post EMV $98.5k

More influencer data

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cindyhhh32 x First Aid Beauty

cindyhhh32

@cindyhhh32

27 Jul, 25

83.5k

1.2k

[...] NT.1350 YSL 極效活萃夜光仙人掌超級精華 NT.3450 FIRST AID BEAUTY 燕麥保濕霜 NT.690 Elemis Superfood Facial [...]

Influencer bio

被美妝耽誤的諧星

Collaboration metrics

Post views83.5k

Post EMV $2.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 51% of partnerships featuring creators averaging <1K views, First Aid Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (517.0k avg views/post):

lordcaribbean x First Aid Beauty

lordcaribbean

@lordcaribbean

05 Jul, 25

34.1k

1.3k

Soft and smooth skin starts with my @First Aid Beauty KP Bump Eraser Body Scrub to [...]

Influencer bio

nyc 📧: Rolph@underscoretalent.com

Collaboration metrics

Post views34.1k

Post EMV $749

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.7k avg views/post):

beautymavenraven x First Aid Beauty

beautymavenraven

@beautymavenraven

25 Nov, 25

3.8k

115

[...] Makeup @CÉCRED @realtechniques @First Aid Beauty

Influencer bio

📍 NY/LA | beauty, lifestyle + story-tellin' 💄 ULTA Beauty Collective '24 + '25 📧 hello@beautymavenraven.com

Collaboration metrics

Post views3.8k

Post EMV $81

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

First Aid Beauty's repeat partnerships

kristynhoffman96 x First Aid Beauty

kristynhoffman96

@kristynhoffman96

20 Feb, 26

486.3k

2.8k

[...] + most glowy skin ✨@First Aid Beauty AD #firstaidbeauty [...]

kristynhoffman96

@kristynhoffman96

06 Oct, 25

37.1k

1.4k

[...] be recommending the @First Aid Beauty Ultra Repair Cream for [...]

kristynhoffman96

@kristynhoffman96

16 Jan, 26

18.9k

1.2k

[...] dynamic duo from @First Aid Beauty for moisturized, [...]

evasachsdesigns x First Aid Beauty

evasachsdesigns

@evasachsdesigns

27 Jan, 26

13.9k

267

[...] US @MORGANNASALCHEMY @First Aid Beauty @TOSOWOONG US @Remedy [...]

evasachsdesigns

@evasachsdesigns

27 Jan, 26

8.1k

324

[...] @Remedy Science @First Aid Beauty @LullaBites [...]

evasachsdesigns

@evasachsdesigns

18 Aug, 25

4.8k

116

[...] Sciences @numbuzin @First Aid Beauty @dr.melaxin_kr @Dr [...]

dailyglowwithdes x First Aid Beauty

dailyglowwithdes

@dailyglowwithdes

02 Dec, 25

6.2k

125

[...] @KraveBeauty @AveneUSA @First Aid Beauty @imfrom_us @cocokind [...]

dailyglowwithdes

@dailyglowwithdes

13 Oct, 25

1.1k

67

[...] 🫧✨🫶🏼 @Prequelskin @First Aid Beauty @KraveBeauty @acwell_usa [...]

dailyglowwithdes

@dailyglowwithdes

27 Dec, 25

1k

85

[...] @Prequelskin @AveneUSA @First Aid Beauty @Dr.Althea @imfrom_us [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.2%)
• France (5.9%)
• Canada (5.3%)

Here is another example of First Aid Beauty collaborating with an influencer in United States.

slaybyjess x First Aid Beauty

slaybyjess

@slaybyjess

09 Aug, 25

1.9M

91.6k

[...] and easy makeup for a 13yr old 💞 @First Aid Beauty moisturizer @NYX Professional [...]

First Aid Beauty's influencer activity vs. related brands

First Aid Beauty competes in sensitive-skin and results-driven skincare, similar to Beekman 1802’s gentle positioning and DRMTLGY’s clinical, dermatologist-inspired approach. These are natural comparables for influencer reviews centered on efficacy and skin concerns.

Total influencer content

Beekman 1802 leads with 10.7k sponsored posts, marginally ahead of DRMTLGY (10.5k posts) and First Aid Beauty (4.9k posts). Across all three brands, the average volume is 8.7k posts, indicating mature, scaled influencer programs. First Aid Beauty has about half as many total posts as Beekman 1802 and DRMTLGY.

By social platform

Among these brands, Beekman 1802 leads on Instagram and DRMTLGY leads on TikTok and YouTube. The gap is most notable on Instagram, with Beekman 1802 at 2.7k, DRMTLGY at 1.6k, First Aid Beauty at 751 posts. First Aid Beauty's activity is particularly concentrated on TikTok. On TikTok, First Aid Beauty has about half as many posts as Beekman 1802 and DRMTLGY.

By geographical market

Beekman 1802 has the highest estimated sponsored-post volume in United States (7.2k posts, 67.6%), United Kingdom (779 posts, 7.3%), Canada (502 posts, 4.7%), suggesting a North America focus, while DRMTLGY leads in Ukraine with 651 posts (6.2%), while First Aid Beauty leads in France with 292 posts (5.9%). Looking at United States specifically, the split is Beekman 1802 at 7.2k posts (67.6%), DRMTLGY at 7k posts (66.4%), First Aid Beauty at 2.6k posts (51.9%). First Aid Beauty's strength in France may indicate a home-market focus, while DRMTLGY shows broader regional investment.