First Aid Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.1k pieces of influencer content sponsored by First Aid Beauty over the last 12 months.
This report breaks down where & how First Aid Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with First Aid Beauty, see here: First Aid Beauty influencers.
Influencer activity throughout the year
First Aid Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
First Aid Beauty's influencer activity by month
Number of sponsored posts
First Aid Beauty's influencer activity appears to have tapered over the year, from 648 posts in January down to 436 in December. April was the busiest month at 884 posts, 109% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of First Aid Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 4.3k posts (84.2%)
- Instagram: 788 posts (15.4%)
- YouTube: 20 posts (0.4%)
First Aid Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for First Aid Beauty.
Here are 3 examples of First Aid Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
camillekostek x First Aid Beauty
![Instagram post by @camillekostek for First Aid Beauty. Caption reads: [...] thanks to my skin prep essentials....](https://images.od.modash.io/a5dc200afa6c9cf47dc17201a71f2281161caf0f)
Influencer bio
Sports Illustrated Swimsuit model, host, & that girl who is #NeverNotDancing @wme
Collaboration metrics
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slaybyjess x First Aid Beauty
![TikTok post by @slaybyjess for First Aid Beauty. Caption reads: [...] and easy makeup for a 13yr old 💞 @First Aid....](https://images.od.modash.io/9327ecf0569520caf13509b725184854c60f69fc)
Influencer bio
your makeup big sis 🧚🏼♀️ Instagram + YouTube @slaybyjess 💌jessica.carrasco@dulcedo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
JuliaHunterHavens x First Aid Beauty
![YouTube post by @JuliaHunterHavens for First Aid Beauty. Caption reads: Shop First Aid Beauty: CODE: JULIA20 [...].](https://images.od.modash.io/36eea2a51fad5695034ab45370fc5637b1803a3f)
Influencer bio
Whats up friends! Click subscribe and get comfortable. We have so many exciting things happening and would love to have you around! ❤️ Julia & Hunter
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.7%
- Carousels: 2.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers First Aid Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
First Aid Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 52.2% of partnerships featuring creators averaging <1K views, First Aid Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (268.3k avg views/post):
linsmakeuplooks x First Aid Beauty
![TikTok post by @linsmakeuplooks for First Aid Beauty. Caption reads: [...] say in unison 🧎♀️@Glow Recipe @First Aid....](https://images.od.modash.io/c6c0b47fc1004764ef32d7d7f6eea218ecac148e)
Influencer bio
makeup is still fun here shelby.marra@thedigitalbrandarchitects.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
beautymavenraven x First Aid Beauty
![TikTok post by @beautymavenraven for First Aid Beauty. Caption reads: [...] Makeup @CÉCRED @realtechniques @First Aid....](https://images.od.modash.io/9128380d00433629aef134fa0225b2ecdaebefcb)
Influencer bio
📍 NY/LA | beauty, lifestyle + story-tellin' 💄 ULTA Beauty Collective '24 + '25 📧 hello@beautymavenraven.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
First Aid Beauty's repeat partnerships
Out of 3k unique influencers in our dataset, 100 of them (3%) posted content for First Aid Beauty in 3 or more separate calendar months. The most consistent partner is @kristynhoffman96, who has collaborated across 9 months with 21 total posts.
Here are 3 examples of First Aid Beauty's repeat influencer partnerships, with links to the sponsored content.
kristynhoffman96 x First Aid Beauty
![TikTok post by @kristynhoffman96 for First Aid Beauty. Caption reads: [...] + most glowy skin ✨@First Aid Beauty AD....](https://images.od.modash.io/e8efa1d1f932ca63cb1f4c0e8ef2627d26486eb1)
![TikTok post by @kristynhoffman96 for First Aid Beauty. Caption reads: [...] be recommending the @First Aid Beauty Ultra....](https://images.od.modash.io/c3c82fcc5af57dbe4f2a5025f7f296b33e638b8d)
![TikTok post by @kristynhoffman96 for First Aid Beauty. Caption reads: [...] dynamic duo from @First Aid Beauty for....](https://images.od.modash.io/a08718b3a15e5af0aea79890c682bc27fabe79e3)
dailyglowwithdes x First Aid Beauty
![TikTok post by @dailyglowwithdes for First Aid Beauty. Caption reads: [...] @KraveBeauty @AveneUSA @First Aid Beauty....](https://images.od.modash.io/9419de56909fedf56bd9af72b34ea74464789aa5)
![TikTok post by @dailyglowwithdes for First Aid Beauty. Caption reads: [...] 🫧✨🫶🏼 @Prequelskin @First Aid Beauty....](https://images.od.modash.io/a5a7dc62a2f6214290a30ff2f31d47affcce640b)
![TikTok post by @dailyglowwithdes for First Aid Beauty. Caption reads: [...] @Prequelskin @AveneUSA @First Aid Beauty....](https://images.od.modash.io/933b7f35b16475c72a0dca289850fdfb2eb9f2e0)
hydrationceo x First Aid Beauty
![Instagram post by @hydrationceo for First Aid Beauty. Caption reads: [...] forgetting to use my @firstaidbeauty ingrown....](https://images.od.modash.io/2b011eaea1abc1d2d0fc38abb703a3377eb904b7)
![Instagram post by @hydrationceo for First Aid Beauty. Caption reads: [...] texture 🤝 COCONUT!!! @firstaidbeauty....](https://images.od.modash.io/099349aec13894a206f3884ba96f64ce7ab2b213)
![Instagram post by @hydrationceo for First Aid Beauty. Caption reads: [...] a new older sister, meet @firstaidbeauty....](https://images.od.modash.io/02963164e8012f39bbc84fa9af8a0225f06f207b)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where First Aid Beauty had the most influencer activity. 52.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (7.7%)
- United Kingdom (6.6%)
- Canada (4.6%)
First Aid Beauty's influencer activity by market
Here is another example of First Aid Beauty collaborating with an influencer in United States.
miaamartinii x First Aid Beauty
![TikTok post by @miaamartinii for First Aid Beauty. Caption reads: [...] the gift of good skin days with @First Aid....](https://images.od.modash.io/ae44d4344194debbde2d35797545a5fc8d00690e)
First Aid Beauty's influencer activity vs. related brands
First Aid Beauty competes with FarmacyBeauty and OLEHENRIKSEN in widely distributed skincare that leans on dermatologist-adjacent education and creator reviews to win sensitive-skin and results-driven shoppers.
Total influencer content
First Aid Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OLEHENRIKSEN leads with 16k sponsored posts, significantly outpacing First Aid Beauty (5.1k posts) and FarmacyBeauty (4k posts). Across all three brands, the average volume is 8.4k posts, indicating mature, scaled influencer programs. OLEHENRIKSEN has multiple times more total posts than First Aid Beauty and FarmacyBeauty.
By social platform
First Aid Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OLEHENRIKSEN leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OLEHENRIKSEN at 14.2k, First Aid Beauty at 4.3k, FarmacyBeauty at 3k posts. First Aid Beauty's activity is particularly concentrated on TikTok. On TikTok, OLEHENRIKSEN has multiple times more posts than First Aid Beauty and FarmacyBeauty.
By geographical market
First Aid Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in First Aid Beauty's top markets
OLEHENRIKSEN has the highest estimated sponsored-post volume in United States (8k posts, 50.2%), United Kingdom (1.8k posts, 11%), France (959 posts, 6%), suggesting a Europe focus, while FarmacyBeauty leads in India with 219 posts (5.5%). Looking at United States specifically, the split is OLEHENRIKSEN at 8k posts (50.2%), First Aid Beauty at 2.7k posts (52.5%), FarmacyBeauty at 2.3k posts (58.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- FarmacyBeauty's Influencer Marketing Strategy
- OLEHENRIKSEN's Influencer Marketing Strategy
- Bondisands's Influencer Marketing Strategy
- Adanola's Influencer Marketing Strategy
- Angel Competition Bikinis's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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