First Aid Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.3k pieces of influencer content sponsored by First Aid Beauty over the last 12 months.
This report breaks down where & how First Aid Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with First Aid Beauty, see here: First Aid Beauty influencers.
Influencer activity throughout the year
First Aid Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
First Aid Beauty's influencer activity by month
Number of sponsored posts
First Aid Beauty's sponsored post volume peaks in September with 991 posts, 91% higher than the monthly average of 518. March recorded the lowest activity at 251 posts, 52% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of First Aid Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 5.3k posts (84.9%)
- Instagram: 924 posts (14.8%)
- YouTube: 21 posts (0.3%)
First Aid Beauty's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for First Aid Beauty.
Here are 3 examples of First Aid Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
makeupbyariel x First Aid Beauty
Influencer bio
🎨👨🏻🎨 🇩🇴🇩🇴🇩🇴🇩🇴 Los Angeles 🌴☀️ Represented by PRTNRS For Bookings Email: Marissa@theprtnrs.com
Collaboration metrics
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ariel x First Aid Beauty
![TikTok post by @ariel for First Aid Beauty. Caption reads: [...] for Facial Radiance Pads from @First Aid....](https://images.od.modash.io/2187d48802ad7fcd6c2d053978acf73cf0c8b52e)
Influencer bio
The BODY ).( 🇩🇴
Collaboration metrics
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GlennDeVar x First Aid Beauty
![YouTube post by @GlennDeVar for First Aid Beauty. Caption reads: [...] into a glowy, wigged-up goddess.....](https://images.od.modash.io/4e130b4c2b255ea4eb78b6a0dcd4a3985b238ae4)
Influencer bio
Howdy y'all! New long-form content on its way, let's get pretty together.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.5%
- Carousels: 1.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers First Aid Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
First Aid Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 63.4% of partnerships featuring creators averaging <1K views, First Aid Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (585.6k avg views/post):
miaamartinii x First Aid Beauty
![TikTok post by @miaamartinii for First Aid Beauty. Caption reads: [...] the gift of good skin days with @First Aid....](https://images.od.modash.io/ae44d4344194debbde2d35797545a5fc8d00690e)
Influencer bio
happy girls are healthy girls mat pilates instructor 🩵 juliet.noble@thedigitalbrandarchitects.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
beautymavenraven x First Aid Beauty
![TikTok post by @beautymavenraven for First Aid Beauty. Caption reads: [...] Makeup @CÉCRED @realtechniques @First Aid....](https://images.od.modash.io/9128380d00433629aef134fa0225b2ecdaebefcb)
Influencer bio
📍 NY/LA | beauty, lifestyle + story-tellin' 💄 ULTA Beauty Collective '24 + '25 📧 hello@beautymavenraven.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
First Aid Beauty's repeat partnerships
Out of 3.9k unique influencers in our dataset, 120 of them (3%) posted content for First Aid Beauty in 3 or more separate calendar months. The most consistent partner is @skincarewithshelbs, who has collaborated across 10 months with 56 total posts.
Here are 3 examples of First Aid Beauty's repeat influencer partnerships, with links to the sponsored content.
cory.holland x First Aid Beauty
kristynhoffman96 x First Aid Beauty
![TikTok post by @kristynhoffman96 for First Aid Beauty. Caption reads: [...] + most glowy skin ✨@First Aid Beauty AD....](https://images.od.modash.io/e8efa1d1f932ca63cb1f4c0e8ef2627d26486eb1)
![TikTok post by @kristynhoffman96 for First Aid Beauty. Caption reads: [...] be recommending the @First Aid Beauty Ultra....](https://images.od.modash.io/c3c82fcc5af57dbe4f2a5025f7f296b33e638b8d)
![TikTok post by @kristynhoffman96 for First Aid Beauty. Caption reads: [...] dynamic duo from @First Aid Beauty for....](https://images.od.modash.io/a08718b3a15e5af0aea79890c682bc27fabe79e3)
hydrationceo x First Aid Beauty
![Instagram post by @hydrationceo for First Aid Beauty. Caption reads: [...] is always going to be @firstaidbeauty Facial....](https://images.od.modash.io/97f03ebbb9b20f991a002f2276b2fc0028c9f322)
![Instagram post by @hydrationceo for First Aid Beauty. Caption reads: [...] forgetting to use my @firstaidbeauty ingrown....](https://images.od.modash.io/2b011eaea1abc1d2d0fc38abb703a3377eb904b7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where First Aid Beauty had the most influencer activity. 53.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (8.2%)
- United Kingdom (7.9%)
- France (5.2%)
First Aid Beauty's influencer activity by market
Here is another example of First Aid Beauty collaborating with an influencer in United States.
hydrationceo x First Aid Beauty
![TikTok post by @hydrationceo for First Aid Beauty. Caption reads: [...] flakies is always going to be @First Aid....](https://images.od.modash.io/72671916f58a4093b9922f41a11d0ae6597ebd6c)
First Aid Beauty's influencer activity vs. related brands
First Aid Beauty competes in sensitive-skin-friendly, results-driven skincare; Beekman 1802 and DRMTLGY target similar consumers prioritizing gentle formulas and visible outcomes, making them strong peers for influencer testing content.
Total influencer content
First Aid Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
DRMTLGY leads with 11.3k sponsored posts, significantly outpacing Beekman 1802 (7.4k posts) and First Aid Beauty (6.3k posts). Across all three brands, the average volume is 8.3k posts, indicating mature, scaled influencer programs. DRMTLGY has nearly twice as many total posts as First Aid Beauty and Beekman 1802.
By social platform
First Aid Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, DRMTLGY leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with DRMTLGY at 9.8k, Beekman 1802 at 5.9k, First Aid Beauty at 5.3k posts. First Aid Beauty's activity is particularly concentrated on TikTok. On TikTok, DRMTLGY has far more posts than First Aid Beauty and Beekman 1802.
By geographical market
First Aid Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in First Aid Beauty's top markets
DRMTLGY has the highest estimated sponsored-post volume in United States (6.4k posts, 56.6%), Georgia (623 posts, 5.5%), United Kingdom (612 posts, 5.4%), while First Aid Beauty leads in Canada with 513 posts (8.2%), while Beekman 1802 leads in India with 412 posts (5.6%). Looking at United States specifically, the split is DRMTLGY at 6.4k posts (56.6%), Beekman 1802 at 5.1k posts (69.9%), First Aid Beauty at 3.3k posts (53.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Beekman 1802's Influencer Marketing Strategy
- DRMTLGY's Influencer Marketing Strategy
- Bondisands's Influencer Marketing Strategy
- Adanola's Influencer Marketing Strategy
- Angel Competition Bikinis's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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