First Aid Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by First Aid Beauty over the last 12 months.
This report breaks down where & how First Aid Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with First Aid Beauty, see here: First Aid Beauty influencers.
Influencer activity throughout the year
First Aid Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
First Aid Beauty's influencer activity by month
Number of sponsored posts
First Aid Beauty's influencer activity appears to have tapered over the year, from 151 posts in January down to 113 in December. May was the busiest month at 160 posts, 57% above the monthly average.
First Aid Beauty's influencer activity by month (views)
Total views on sponsored video posts
June generated the most views at 44.8M, while September recorded the least at 248.3k. Across all tracked posts in the 12-month window, average views per post were 62.9k. Interestingly, the highest-view month (June) does not align with peak post volume (May), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @amandabatula, generated 37.4M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of First Aid Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 996 posts (81.1%)
- Instagram: 232 posts (18.9%)
First Aid Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for First Aid Beauty.
Here are 2 examples of First Aid Beauty's recent sponsored collaborations (one each for Instagram, TikTok).
maycineeley x First Aid Beauty
![Instagram post by @maycineeley for First Aid Beauty. Caption reads: [...] @politesocietybeauty @firstaidbeauty.](https://images.od.modash.io/fe7aa8f674bc038e740e7200c857498a4c1bc177)
Influencer bio
🩷CEO @babymama.co ❤️🔥Juicy confessions @sinnersundayconfessional 📕 NYT Best Selling Author @writtenbymayci
Collaboration metrics
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amandabatula x First Aid Beauty
![TikTok post by @amandabatula for First Aid Beauty. Caption reads: [...] and my body care routine thanks to @First....](https://images.od.modash.io/726aebb893f7e8bcea30381f4b66c4115126e490)
Influencer bio
as seen on tv a stale piece of toast your favorite crouton
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.9%
- Carousels: 1.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers First Aid Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
First Aid Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 66.6% of partnerships featuring creators averaging <1K views, First Aid Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (245.2k avg views/post):
xoxoemira x First Aid Beauty
![TikTok post by @xoxoemira for First Aid Beauty. Caption reads: [...] I knew sooner…ft. my fave from @First Aid....](https://images.od.modash.io/108cf418ceb77a6db0d27a0ab055291090061008)
Influencer bio
🎀 NYC 🎀 💌 hello@xoxoemira.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.9k avg views/post):
abi.burleigh x First Aid Beauty
![TikTok post by @abi.burleigh for First Aid Beauty. Caption reads: [...] @Mielle Organics @Versed Skin @First Aid....](https://images.od.modash.io/f7ead8d087e9d02e38eb4e1b957292882f966bf1)
Influencer bio
No bio yet
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
First Aid Beauty's repeat partnerships
Out of 792 unique influencers in our dataset, 41 of them (5%) posted content for First Aid Beauty in 3 or more separate calendar months. The most consistent partner is @taylorbosmann, who has collaborated across 9 months with 9 total posts.
Here are 3 examples of First Aid Beauty's repeat influencer partnerships, with links to the sponsored content.
taylorbosmann x First Aid Beauty
![TikTok post by @taylorbosmann for First Aid Beauty. Caption reads: [...] so it’s perfect that @First Aid Beauty came....](https://images.od.modash.io/3c975f29fad928ec7cc2a2ad84370c1ac18361b5)
![TikTok post by @taylorbosmann for First Aid Beauty. Caption reads: [...] I know I can rely on @First Aid Beauty Ultra....](https://images.od.modash.io/fd232e0f894612d8e2f0d641df5f183a68c54fd7)
![TikTok post by @taylorbosmann for First Aid Beauty. Caption reads: [...] only use 2 products from @First Aid Beauty....](https://images.od.modash.io/a718fc969a5fd1613978bd516a1211cd12ce860f)
hydrationceo x First Aid Beauty
![TikTok post by @hydrationceo for First Aid Beauty. Caption reads: [...] Eraser for my 🍑 acne @First Aid Beauty....](https://images.od.modash.io/7963e61646538dfb332f78b2fff271905ce2d344)
![TikTok post by @hydrationceo for First Aid Beauty. Caption reads: [...] now I'll never stop!! 😏 @First Aid Beauty....](https://images.od.modash.io/e4b1429c4277ae6909b267bf0257c499e20af149)
kristynhoffman96 x First Aid Beauty
![TikTok post by @kristynhoffman96 for First Aid Beauty. Caption reads: [...] as smooth as a PEACH 🍑 @First Aid Beauty ....](https://images.od.modash.io/248bfcc54d1883e506de0315e2f51a483a8be9ee)
![TikTok post by @kristynhoffman96 for First Aid Beauty. Caption reads: [...] ALL been waiting for 👀 @First Aid Beauty....](https://images.od.modash.io/3d262ad3a26b1614033e25fdc2652871dff57125)
![TikTok post by @kristynhoffman96 for First Aid Beauty. Caption reads: [...] and always✨ I love the @First Aid Beauty....](https://images.od.modash.io/5b1411f36b725963b42e30b78717e475b3a4ad00)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where First Aid Beauty had the most influencer activity. 52.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.9%)
- France (6.3%)
- Canada (5.1%)
First Aid Beauty's influencer activity by market
Here is another example of First Aid Beauty collaborating with an influencer in United States.
hydrationceo x First Aid Beauty
First Aid Beauty's influencer activity vs. related brands
First Aid Beauty overlaps with Peter Thomas Roth and The INKEY List in problem-solution skincare that performs well with creator education and ingredient explainers. They compete for the same shoppers seeking effective, concern-specific routines.
Total influencer content
First Aid Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Peter Thomas Roth leads with 4.6k sponsored posts, significantly outpacing Theinkeylist (1.7k posts) and First Aid Beauty (1.2k posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs. Peter Thomas Roth has several times more total posts than First Aid Beauty and Theinkeylist.
By social platform
First Aid Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Theinkeylist leads on Instagram and Peter Thomas Roth leads on TikTok and YouTube. The gap is most notable on TikTok, with Peter Thomas Roth at 4.5k, Theinkeylist at 1.4k, First Aid Beauty at 996 posts. First Aid Beauty's activity is particularly concentrated on TikTok. On TikTok, Peter Thomas Roth has several times more posts than First Aid Beauty and Theinkeylist.
By geographical market
First Aid Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in First Aid Beauty's top markets
Peter Thomas Roth has the highest estimated sponsored-post volume in United States (3k posts, 64.9%), India (202 posts, 4.4%), while Theinkeylist has the highest estimated sponsored-post volume in United Kingdom (347 posts, 20.1%), Canada (67 posts, 3.9%), while First Aid Beauty leads in France with 77 posts (6.3%). Looking at United States specifically, the split is Peter Thomas Roth at 3k posts (64.9%), Theinkeylist at 772 posts (44.7%), First Aid Beauty at 648 posts (52.8%). First Aid Beauty's strength in France may indicate a home-market focus, while Peter Thomas Roth shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
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