Peter Thomas Roth Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 13.7k pieces of influencer content sponsored by Peter Thomas Roth over the last 12 months.
This report breaks down where & how Peter Thomas Roth invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Peter Thomas Roth, see here: Peter Thomas Roth influencers.
Influencer activity throughout the year
Peter Thomas Roth's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Peter Thomas Roth's influencer activity by month
Number of sponsored posts
Peter Thomas Roth's sponsored post volume appears to trend upward over the 12-month period, rising from 891 posts in January to 1.4k in December. The peak month, November, reached 3.8k posts, 229% higher than the monthly average of 1.1k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Peter Thomas Roth's sponsored influencer collaborations break down by social platform:
- TikTok: 12.9k posts (94.1%)
- Instagram: 774 posts (5.6%)
- YouTube: 40 posts (0.3%)
Peter Thomas Roth's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Peter Thomas Roth.
Here are 3 examples of Peter Thomas Roth's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
montana.kaoud x Peter Thomas Roth
Influencer bio
♡ @ryan.kaoud @kioandkali 💌 mrk@night.co youtube tiktok snapchat amazon shopmy⇣
Collaboration metrics
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trinidad1967 x Peter Thomas Roth
Influencer bio
Just a 58 year old woman with Horrific Undereye Bags helping others feel pretty. Cash App: $TriniS1967
Collaboration metrics
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AlanChikinChow x Peter Thomas Roth
Influencer bio
Welcome to Alan’s Universe! 🌎 My mission is to inspire my audience to be the best version of yourself. In this Universe, you choose your destiny. Choose to be the best version of yourself. 🩵
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96%
- Carousels: 4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Peter Thomas Roth are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Peter Thomas Roth's influencers average views (TikTok)
Based on each influencer's average views per post
With 82.4% of partnerships featuring creators averaging <1K views, Peter Thomas Roth's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (487.9k avg views/post):
itsmekelsc x Peter Thomas Roth
![TikTok post by @itsmekelsc for Peter Thomas Roth. Caption reads: [...] + the brush + sample eye patches! @Peter....](https://images.od.modash.io/e14861c4e219e7bec243a250b269f59b8b01666a)
Influencer bio
Confidence | Beauty | Lifestyle 💕✨🌸💅🏼🎀 kelsc@shinetalentgroup.com 📍LA
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.1k avg views/post):
essentialpath77 x Peter Thomas Roth
![TikTok post by @essentialpath77 for Peter Thomas Roth. Caption reads: [...] them in minutes. #puffyeyes #peterthomasroth....](https://images.od.modash.io/fd310e78e81d0f0a446298039d693876ea8022f5)
Influencer bio
Glow-up over 40 ✨ Skincare + sanity-saving supplements 💊 No needles needed 🙌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Peter Thomas Roth's repeat partnerships
Out of 6.1k unique influencers in our dataset, 505 of them (8%) posted content for Peter Thomas Roth in 3 or more separate calendar months. The most consistent partner is @koopette27619, who has collaborated across 11 months with 142 total posts.
Here are 3 examples of Peter Thomas Roth's repeat influencer partnerships, with links to the sponsored content.
koopette27619 x Peter Thomas Roth
![TikTok post by @koopette27619 for Peter Thomas Roth. Caption reads: [...] tightener’s result?? 🍊 Peter Thomas Roth....](https://images.od.modash.io/d2702dd78ac0c87212bf5b36b4857238999fe28c)
![TikTok post by @koopette27619 for Peter Thomas Roth. Caption reads: [...] proof. #undereyebags #peterthomasroth....](https://images.od.modash.io/3b19b4ebe65a9aa8d179d0c0360f6952c09ee02d)
![TikTok post by @koopette27619 for Peter Thomas Roth. Caption reads: [...] longer defining my look. #peterthomasroth....](https://images.od.modash.io/244d01e56e8c440f8dd845ea0141c4558150b629)
trinidad1967 x Peter Thomas Roth
![TikTok post by @trinidad1967 for Peter Thomas Roth. Caption reads: @Peter Thomas Roth Labs #NewLaunch [...].](https://images.od.modash.io/16756f86b3311d344049427114ec4f3921de906a)
![TikTok post by @trinidad1967 for Peter Thomas Roth. Caption reads: @Peter Thomas Roth Labs #SuperBrandDayBFCM [...].](https://images.od.modash.io/71d773a055a01a15cfea259de07a6a260f59ae2d)
itswalterhops x Peter Thomas Roth
![TikTok post by @itswalterhops for Peter Thomas Roth. Caption reads: [...] look years younger 👀💖 @Peter Thomas Roth....](https://images.od.modash.io/a089323cb7afa1ca66a8ae753a6964ca427b71b9)
![TikTok post by @itswalterhops for Peter Thomas Roth. Caption reads: [...] eyebags & dark circles! @Peter Thomas Roth....](https://images.od.modash.io/2c485c1d746b33acd027380efc41f877bcc1ed95)
![TikTok post by @itswalterhops for Peter Thomas Roth. Caption reads: [...] fine lines & wrinkles. @Peter Thomas Roth....](https://images.od.modash.io/852459298302638780b0b359ac56810bbaf62728)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Peter Thomas Roth had the most influencer activity. 60.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.7%)
- India (4.8%)
- Brazil (4.1%)
Peter Thomas Roth's influencer activity by market
Here is another example of Peter Thomas Roth collaborating with an influencer in United States.
montanaandryan x Peter Thomas Roth
Peter Thomas Roth's influencer activity vs. related brands
Peter Thomas Roth, OLEHENRIKSEN, and Kate Somerville compete in clinical-leaning, results-driven skincare sold on efficacy and hero treatments. Influencer content for these brands often centers on ingredient education, routines, and visible outcomes.
Total influencer content
Peter Thomas Roth vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OLEHENRIKSEN leads with 16k sponsored posts, notably outpacing Peter Thomas Roth (13.7k posts) and Kate Somerville (1.1k posts). Across all three brands, the average volume is 10.3k posts, indicating mature, scaled influencer programs.
By social platform
Peter Thomas Roth vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OLEHENRIKSEN leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OLEHENRIKSEN at 14.2k, Peter Thomas Roth at 12.9k, Kate Somerville at 656 posts. Peter Thomas Roth's activity is particularly concentrated on TikTok. On YouTube, Peter Thomas Roth and OLEHENRIKSEN have far more posts than Kate Somerville.
By geographical market
Peter Thomas Roth vs. related brands influencer activity (by country)
Estimated sponsored posts in Peter Thomas Roth's top markets
Peter Thomas Roth has the highest estimated sponsored-post volume in United States (8.3k posts, 60.8%), India (659 posts, 4.8%), while OLEHENRIKSEN has the highest estimated sponsored-post volume in United Kingdom (1.8k posts, 11%), France (959 posts, 6%), suggesting a Europe focus, while Kate Somerville leads in Canada with 44 posts (3.8%). Looking at United States specifically, the split is Peter Thomas Roth at 8.3k posts (60.8%), OLEHENRIKSEN at 8k posts (50.2%), Kate Somerville at 595 posts (51.8%). Peter Thomas Roth's strength in United States may indicate a home-market focus, while Kate Somerville shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OLEHENRIKSEN's Influencer Marketing Strategy
- Kate Somerville's Influencer Marketing Strategy
- EZ Tattoo Supply's Influencer Marketing Strategy
- Fenty Beauty's Influencer Marketing Strategy
- BABYBOO FASHION's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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