Peter Thomas Roth Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 12.4k pieces of influencer content sponsored by Peter Thomas Roth over the last 12 months.
This report breaks down where & how Peter Thomas Roth invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Peter Thomas Roth, see here: Peter Thomas Roth influencers.
Influencer activity throughout the year
Peter Thomas Roth's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Peter Thomas Roth's influencer activity by month
Number of sponsored posts
Peter Thomas Roth's sponsored post volume appears to trend upward over the 12-month period, rising from 891 posts in January to 1.4k in December. The peak month, November, reached 3.8k posts, 264% higher than the monthly average of 1k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Peter Thomas Roth's sponsored influencer collaborations break down by social platform:
- TikTok: 11.7k posts (93.7%)
- Instagram: 747 posts (6%)
- YouTube: 39 posts (0.3%)
Peter Thomas Roth's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Peter Thomas Roth.
Here are 3 examples of Peter Thomas Roth's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jordansmiklee x Peter Thomas Roth
![Instagram post by @jordansmiklee for Peter Thomas Roth. Caption reads: [...] ANYTHING?! #pov #skit #friends....](https://images.od.modash.io/0fccc205cff0903d80a75deb3b01e3984c09a820)
Influencer bio
nj - nyc biz: kaitlyn@cmgworldwide.com lifestyle + comedy | 5M+ on TikTok 👇🏾submit questions👇🏾
Collaboration metrics
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trinidad1967 x Peter Thomas Roth
Influencer bio
Just a 58 year old woman with Horrific Undereye Bags helping others feel pretty. Cash App: $TriniS1967
Collaboration metrics
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AlanChikinChow x Peter Thomas Roth
Influencer bio
Welcome to Alan’s Universe! 🌎 My mission is to inspire my audience to be the best version of yourself. In this Universe, you choose your destiny. Choose to be the best version of yourself. 🩵
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.3%
- Carousels: 2.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Peter Thomas Roth are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Peter Thomas Roth's influencers average views (TikTok)
Based on each influencer's average views per post
With 83.3% of partnerships featuring creators averaging <1K views, Peter Thomas Roth's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (487.9k avg views/post):
itsmekelsc x Peter Thomas Roth
![TikTok post by @itsmekelsc for Peter Thomas Roth. Caption reads: [...] + the brush + sample eye patches! @Peter....](https://images.od.modash.io/e14861c4e219e7bec243a250b269f59b8b01666a)
Influencer bio
Confidence | Beauty | Lifestyle 💕✨🌸💅🏼🎀 kelsc@shinetalentgroup.com 📍Los Angeles
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
koopette27619 x Peter Thomas Roth
![TikTok post by @koopette27619 for Peter Thomas Roth. Caption reads: [...] Here’s proof. #undereyebags #peterthomasroth....](https://images.od.modash.io/3b19b4ebe65a9aa8d179d0c0360f6952c09ee02d)
Influencer bio
Your Next Door Mom with High Standards Real reviews--Real life Beauty • Skincare • Lifestyle must-haves Collabs: koopette27619@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Peter Thomas Roth's repeat partnerships
Out of 5.6k unique influencers in our dataset, 385 of them (7%) posted content for Peter Thomas Roth in 3 or more separate calendar months. The most consistent partner is @koopette27619, who has collaborated across 11 months with 127 total posts.
Here are 3 examples of Peter Thomas Roth's repeat influencer partnerships, with links to the sponsored content.
koopette27619 x Peter Thomas Roth
![TikTok post by @koopette27619 for Peter Thomas Roth. Caption reads: [...] longer defining my look. #peterthomasroth....](https://images.od.modash.io/244d01e56e8c440f8dd845ea0141c4558150b629)
![TikTok post by @koopette27619 for Peter Thomas Roth. Caption reads: [...] #eyetightener #peterthomasroth....](https://images.od.modash.io/be2510a29ef73cdc5f69412008104e75a80bb4a1)
trinidad1967 x Peter Thomas Roth
![TikTok post by @trinidad1967 for Peter Thomas Roth. Caption reads: @Peter Thomas Roth Labs #NewLaunch [...].](https://images.od.modash.io/16756f86b3311d344049427114ec4f3921de906a)
![TikTok post by @trinidad1967 for Peter Thomas Roth. Caption reads: @Peter Thomas Roth Labs #SuperBrandDayBFCM [...].](https://images.od.modash.io/71d773a055a01a15cfea259de07a6a260f59ae2d)
midlife.with.dawn x Peter Thomas Roth
![TikTok post by @mejiamom1219 for Peter Thomas Roth. Caption reads: Peter Thomas Roth never disappoints. These [...].](https://images.od.modash.io/1cf1bcdac587916c4ef6f2c428ba586280d3a77f)
![TikTok post by @mejiamom1219 for Peter Thomas Roth. Caption reads: [...] in all the goodness! @Peter Thomas Roth Labs....](https://images.od.modash.io/279d67acdc4db0e60ff5dad15b5973927b00ae44)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Peter Thomas Roth had the most influencer activity. 60.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (5.8%)
- United Kingdom (5.7%)
- Canada (4.2%)
Peter Thomas Roth's influencer activity by market
Here is another example of Peter Thomas Roth collaborating with an influencer in United States.
theanitamiron x Peter Thomas Roth
![TikTok post by @theanitamiron for Peter Thomas Roth. Caption reads: [...] up and looking youthful and glowy! @Peter....](https://images.od.modash.io/8d3285d5015b0c8970fa885abb8825809654b830)
Peter Thomas Roth's influencer activity vs. related brands
Peter Thomas Roth competes with OLEHENRIKSEN and First Aid Beauty in results-oriented skincare sold through similar prestige channels, where influencer reviews and routine integrations sway purchase decisions.
Total influencer content
Peter Thomas Roth vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OLEHENRIKSEN leads with 14.4k sponsored posts, notably outpacing Peter Thomas Roth (12.4k posts) and First Aid Beauty (5.4k posts). Across all three brands, the average volume is 10.8k posts, indicating mature, scaled influencer programs.
By social platform
Peter Thomas Roth vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OLEHENRIKSEN leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OLEHENRIKSEN at 12.6k, Peter Thomas Roth at 11.7k, First Aid Beauty at 4.5k posts. Peter Thomas Roth's activity is particularly concentrated on TikTok. TikTok post volume is much higher than Instagram and YouTube for all three brands.
By geographical market
Peter Thomas Roth vs. related brands influencer activity (by country)
Estimated sponsored posts in Peter Thomas Roth's top markets
Peter Thomas Roth has the highest estimated sponsored-post volume in United States (7.5k posts, 60.5%), India (722 posts, 5.8%), while OLEHENRIKSEN has the highest estimated sponsored-post volume in United Kingdom (2k posts, 13.7%), Canada (678 posts, 4.7%), while First Aid Beauty leads in France with 297 posts (5.5%). Looking at United States specifically, the split is Peter Thomas Roth at 7.5k posts (60.5%), OLEHENRIKSEN at 7.1k posts (49.1%), First Aid Beauty at 2.8k posts (51.5%). Peter Thomas Roth's strength in United States may indicate a home-market focus, while OLEHENRIKSEN shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OLEHENRIKSEN's Influencer Marketing Strategy
- First Aid Beauty's Influencer Marketing Strategy
- EZ Tattoo Supply's Influencer Marketing Strategy
- Fenty Beauty's Influencer Marketing Strategy
- BABYBOO FASHION's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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