Peter Thomas Roth Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 14.2k pieces of influencer content sponsored by Peter Thomas Roth over the last 12 months.

This report breaks down where & how Peter Thomas Roth invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Peter Thomas Roth, see here: Peter Thomas Roth influencers.

Influencer activity throughout the year

Peter Thomas Roth's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Peter Thomas Roth's sponsored post volume appears to trend upward over the 12-month period, rising from 932 posts in January to 1.5k in December. The peak month, November, reached 3.8k posts, 220% higher than the monthly average of 1.2k.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Peter Thomas Roth's sponsored influencer collaborations break down by social platform:

• TikTok: 13.3k posts (93.9%)
• Instagram: 826 posts (5.8%)
• YouTube: 38 posts (0.3%)

TikTok influencer marketing is a clear focus for Peter Thomas Roth.

Here are 3 examples of Peter Thomas Roth's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 75.3% of partnerships featuring creators averaging <1K views, Peter Thomas Roth's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.0M avg views/post):

And here is another example with a smaller creator on TikTok (9.7k avg views/post):

Peter Thomas Roth's repeat partnerships

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6%)
• Brazil (5.3%)
• Canada (3.8%)

Here is another example of Peter Thomas Roth collaborating with an influencer in United States.

Peter Thomas Roth's influencer activity vs. related brands

Peter Thomas Roth overlaps with OLEHENRIKSEN and Kate Somerville in results-oriented prestige skincare, competing for shoppers influenced by ingredient callouts and clinical-style creator reviews.

Total influencer content

Peter Thomas Roth leads with 14.2k sponsored posts, significantly outpacing OLEHENRIKSEN (8.8k posts) and Kate Somerville (315 posts). Across all three brands, the average volume is 7.8k posts, indicating mature, scaled influencer programs. Peter Thomas Roth has substantially more total posts than OLEHENRIKSEN and Kate Somerville.

By social platform

Peter Thomas Roth leads on TikTok and YouTube, while OLEHENRIKSEN leads on Instagram. The gap is most notable on TikTok, with Peter Thomas Roth at 13.3k, OLEHENRIKSEN at 6.9k, Kate Somerville at 153 posts. Peter Thomas Roth's activity is particularly concentrated on TikTok. On TikTok, Peter Thomas Roth has substantially more posts than OLEHENRIKSEN and Kate Somerville.

By geographical market

Peter Thomas Roth has the highest estimated sponsored-post volume in United States (9k posts, 63.4%), Brazil (752 posts, 5.3%), while OLEHENRIKSEN has the highest estimated sponsored-post volume in United Kingdom (1.1k posts, 12.3%), Canada (397 posts, 4.5%). Looking at United States specifically, the split is Peter Thomas Roth at 9k posts (63.4%), OLEHENRIKSEN at 4.6k posts (52.4%), Kate Somerville at 164 posts (52.1%). Peter Thomas Roth's strength in United States may indicate a home-market focus, while OLEHENRIKSEN shows broader regional investment.