Peter Thomas Roth Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.6k pieces of influencer content sponsored by Peter Thomas Roth over the last 12 months.
This report breaks down where & how Peter Thomas Roth invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Peter Thomas Roth, see here: Peter Thomas Roth influencers.
Influencer activity throughout the year
Peter Thomas Roth's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Peter Thomas Roth's influencer activity by month
Number of sponsored posts
Peter Thomas Roth's sponsored post volume appears to trend upward over the 12-month period, rising from 254 posts in January to 613 in December. The peak month, November, reached 1.1k posts, 187% higher than the monthly average of 382.
Peter Thomas Roth's influencer activity by month (views)
Total views on sponsored video posts
July generated the most views at 67.7M, while December recorded the least at 2M. Across all tracked posts in the 12-month window, average views per post were 41.3k. Interestingly, the highest-view month (July) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @lifesimplified1, generated 34.5M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Peter Thomas Roth's sponsored influencer collaborations break down by social platform:
- TikTok: 4.5k posts (97.3%)
- Instagram: 125 posts (2.7%)
- YouTube: 1 posts (0%)
Peter Thomas Roth's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Peter Thomas Roth.
Here are 3 examples of Peter Thomas Roth's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
milkydew_ x Peter Thomas Roth
![Instagram post by @milkydew_ for Peter Thomas Roth. Caption reads: [...] of pores, shine and excess oils💙....](https://images.od.modash.io/cb2bcdd68ea70f18756c702bfeff214c23bceefe)
Influencer bio
🥛all the skincare tea ⋆𐙚₊˚⊹ ✉️milkydew@sanin-corp.com YouTube: Milkydew (700k+) TikTok: Milkydew (350k+) ♡ Sephora Squad 2025
Collaboration metrics
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lifesimplified1 x Peter Thomas Roth
Influencer bio
Mikes Honest Reviews because you deserve the truth about tik tok shop products
Collaboration metrics
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AlanChikinChow x Peter Thomas Roth
Influencer bio
Welcome to Alan’s Universe! 🌎 My mission is to inspire my audience to be the best version of yourself. In this Universe, you choose your destiny. Choose to be the best version of yourself. 🩵 📩 alan@alanchikinchow.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.1%
- Carousels: 0.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Peter Thomas Roth are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Peter Thomas Roth's influencers average views (TikTok)
Based on each influencer's average views per post
With 81.6% of partnerships featuring creators averaging <1K views, Peter Thomas Roth's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (953.6k avg views/post):
madechinajay x Peter Thomas Roth
Influencer bio
💌 info@madechinajay.com SKINCARE 👑
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.7k avg views/post):
issaalonte x Peter Thomas Roth
Influencer bio
for the baddies ⭐️ sd x hnl 💌:Julissa@idolsandicons.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Peter Thomas Roth's repeat partnerships
Out of 2.5k unique influencers in our dataset, 143 of them (6%) posted content for Peter Thomas Roth in 3 or more separate calendar months. The most consistent partner is @gardenofarden, who has collaborated across 13 months with 58 total posts.
Here are 3 examples of Peter Thomas Roth's repeat influencer partnerships, with links to the sponsored content.
gardenofarden x Peter Thomas Roth
![TikTok post by @gardenofarden for Peter Thomas Roth. Caption reads: [...] has blown my mind!!😱😱😱@Peter Thomas Roth....](https://images.od.modash.io/81dfc26b461fe623dbbe9f6c49b71e97d59d11cd)
![TikTok post by @gardenofarden for Peter Thomas Roth. Caption reads: [...] Today is the day!!! @Peter Thomas Roth Labs....](https://images.od.modash.io/25cdf698454fa1456c6804d1fb9069676585e1f6)
trinidad1967 x Peter Thomas Roth
![TikTok post by @trinidad1967 for Peter Thomas Roth. Caption reads: @Peter Thomas Roth Labs #eyetightener [...].](https://images.od.modash.io/23a4bf151356377f0417aeaaeeba0d542aa9674d)
![TikTok post by @trinidad1967 for Peter Thomas Roth. Caption reads: @Peter Thomas Roth Labs #Skintok#confidence [...].](https://images.od.modash.io/3c3b2a0dfb0dd19f3ba7c85b0ce77351ff97ed22)
![TikTok post by @trinidad1967 for Peter Thomas Roth. Caption reads: @Peter Thomas Roth Labs #SuperBrandDayBFCM [...].](https://images.od.modash.io/71d773a055a01a15cfea259de07a6a260f59ae2d)
itswalterhops x Peter Thomas Roth
![TikTok post by @itswalterhops for Peter Thomas Roth. Caption reads: [...] my antiaging hacks from @Peter Thomas Roth....](https://images.od.modash.io/79088bd95e5de49e2a6d00db1346542dc2f2725f)
![TikTok post by @itswalterhops for Peter Thomas Roth. Caption reads: [...] more white residue with @Peter Thomas Roth....](https://images.od.modash.io/3971cac0d38ec6f8ccb459991de185358bdc2fd6)
![TikTok post by @itswalterhops for Peter Thomas Roth. Caption reads: [...] look years younger 👀💖 @Peter Thomas Roth....](https://images.od.modash.io/a089323cb7afa1ca66a8ae753a6964ca427b71b9)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Peter Thomas Roth had the most influencer activity. 64.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6%)
- India (4.4%)
- Brazil (4.1%)
Peter Thomas Roth's influencer activity by market
Here is another example of Peter Thomas Roth collaborating with an influencer in United States.
sherri1223 x Peter Thomas Roth
![TikTok post by @sherri1223 for Peter Thomas Roth. Caption reads: [...] #tiktokshopcreatorpicks @Peter Thomas Roth....](https://images.od.modash.io/17006555eb8e93cd9d3c6cc04f2512d318e34a32)
Peter Thomas Roth's influencer activity vs. related brands
Peter Thomas Roth, Kate Somerville, and Sunday Riley sit in the prestige, treatment-forward skincare lane. They compete for similar shoppers seeking visible results, making them useful peers for influencer education and product-hero comparisons.
Total influencer content
Peter Thomas Roth vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Peter Thomas Roth leads with 4.6k sponsored posts, significantly outpacing Kate Somerville (315 posts) and Sunday Riley (268 posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments. Peter Thomas Roth has far more total posts than Kate Somerville and Sunday Riley.
By social platform
Peter Thomas Roth vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Peter Thomas Roth leads on TikTok, while Kate Somerville has the most activity on Instagram and Sunday Riley has the most activity on YouTube. The gap is most notable on TikTok, with Peter Thomas Roth at 4.5k, Kate Somerville at 153, Sunday Riley at 142 posts. Peter Thomas Roth's activity is particularly concentrated on TikTok. Most of Peter Thomas Roth’s posts are on TikTok, with far more TikTok posts than Kate Somerville and Sunday Riley.
By geographical market
Peter Thomas Roth vs. related brands influencer activity (by country)
Estimated sponsored posts in Peter Thomas Roth's top markets
Peter Thomas Roth has the highest estimated sponsored-post volume in United States (3k posts, 64.9%), United Kingdom (275 posts, 6%), India (202 posts, 4.4%), while Kate Somerville leads in Canada with 11 posts (3.5%), while Sunday Riley leads in France with 11 posts (4%). Looking at United States specifically, the split is Peter Thomas Roth at 3k posts (64.9%), Kate Somerville at 164 posts (52.1%), Sunday Riley at 138 posts (51.5%). Peter Thomas Roth's strength in United States and United Kingdom may indicate a home-market focus, while Kate Somerville shows broader regional investment.
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