RYOBI Tools Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.9k pieces of influencer content sponsored by RYOBI Tools over the last 12 months.
This report breaks down where & how RYOBI Tools invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with RYOBI Tools, see here: RYOBI Tools influencers.
Influencer activity throughout the year
RYOBI Tools's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
RYOBI Tools's influencer activity by month
Number of sponsored posts
RYOBI Tools's influencer output appears relatively consistent throughout the year, averaging about 156 sponsored posts per month. June recorded the highest volume at 203 posts (30% above average), while April was the quietest at 110 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of RYOBI Tools's sponsored influencer collaborations break down by social platform:
- Instagram: 1.4k posts (72.3%)
- TikTok: 504 posts (26.6%)
- YouTube: 21 posts (1.1%)
RYOBI Tools's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for RYOBI Tools.
Here are 3 examples of RYOBI Tools's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
krugerconstruction x RYOBI Tools
![Instagram post by @krugerconstruction for RYOBI Tools. Caption reads: [...] • Just toss the drill adaptor on this....](https://images.od.modash.io/5164aaaf47000217998e72ca95aa3a8dd15abf77)
Influencer bio
🔨 Contractor 👨👩👧👦 Family Man 🚗 Car enthusiast ⬇️ Merch, Partners and Discounts
Collaboration metrics
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jordanflomofficial x RYOBI Tools
![TikTok post by @jordanflomofficial for RYOBI Tools. Caption reads: [...] #triplets #DIY #dad #mom @RYOBI Tools USA....](https://images.od.modash.io/088e0feea81fb9e974748665c79a7851ba93f464)
Influencer bio
Crazy inventions and now Triplets! 😳 Thanks for watching our family!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
JohnMaleckiUnscrewed x RYOBI Tools
![YouTube post by @JohnMaleckiUnscrewed for RYOBI Tools. Caption reads: [...] below and get 60% off an annual plan: Ryobi....](https://images.od.modash.io/8c0338022bce55589732f7bb3fc108b3d0380015)
Influencer bio
More John Malecki. Same shenanigans, without the builds.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 93.7%
- Posts: 6.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers RYOBI Tools are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
RYOBI Tools's influencers average views (Instagram)
Based on each influencer's average views per post
With 37.1% of partnerships featuring creators averaging 10K-50K views, RYOBI Tools's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (6.1M avg views/post):
thedrewsocial x RYOBI Tools
![Instagram post by @thedrewsocial for RYOBI Tools. Caption reads: [...] able to get this build done thanks to....](https://images.od.modash.io/aa4a35bf82f624cb4ebe6c2752e1abb090a93db0)
Influencer bio
🤵🏻♂️Husband to @thedailynelly 🐶Father to @living_with_walter 📩Drew@rewiredtalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.6k avg views/post):
our_diy_renovations x RYOBI Tools
Influencer bio
Nopirkām 🏚️ un lēnām pārvēršam par 🏘️ 💡INTERJERA idejas, process, mūsu KĻŪDAS. 🛠️Cenšamies darīt paši💰Budžeta remonti. 💣Uzdrošināmies DARĪT SAVĀDĀK!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
RYOBI Tools's repeat partnerships
Out of 950 unique influencers in our dataset, 80 of them (8%) posted content for RYOBI Tools in 3 or more separate calendar months. The most consistent partner is @ogrodnik.doskonaly, who has collaborated across 12 months with 25 total posts.
Here are 3 examples of RYOBI Tools's repeat influencer partnerships, with links to the sponsored content.
ogrodnik.doskonaly x RYOBI Tools
![Instagram post by @ogrodnik.doskonaly for RYOBI Tools. Caption reads: [Współpraca ambasadorska] Chcesz, żeby choinka....](https://images.od.modash.io/793711a8c7833721298131033c6aa5ec5ff5c31e)
![Instagram post by @ogrodnik.doskonaly for RYOBI Tools. Caption reads: [Współpraca ambasadorska] Kiedy praca w ogrodzie....](https://images.od.modash.io/278bdbb1cedaeaecd4027111256a159de75ae7a0)
![Instagram post by @ogrodnik.doskonaly for RYOBI Tools. Caption reads: [...] RY36LMXSP53A-160 od @ryobitoolspl, której na....](https://images.od.modash.io/580d141b4e747137fe3b0c923756ed936e515741)
poprostuposadz x RYOBI Tools
![Instagram post by @poprostuposadz for RYOBI Tools. Caption reads: [...] 😉😄 I tak to się robi z @ryobitoolspl 💚....](https://images.od.modash.io/01a76a542f9a201d8fb83bc27014609d0cda0c14)
![Instagram post by @poprostuposadz for RYOBI Tools. Caption reads: [...] z najlepszych promocji u @ryobitoolspl 💚 Do....](https://images.od.modash.io/ec7bd6ed92135a3da7ed8590c4409e226ebbdf9e)
![Instagram post by @poprostuposadz for RYOBI Tools. Caption reads: [...] liście ze sprzętami od @ryobitoolspl z....](https://images.od.modash.io/2dd2b9b3aa029feaaa2b630d46b1fb3ce28bbee4)
babettethebuilder x RYOBI Tools
![Instagram post by @babettethebuilder for RYOBI Tools. Caption reads: [...] und den Akkuschrauber von @ryobitoolsde im....](https://images.od.modash.io/7e9a6ec99cf14281b5f0e24d9c87e0dfef3579b5)
![Instagram post by @babettethebuilder for RYOBI Tools. Caption reads: [...] und Nass-Trockensauger von @ryobitoolsde....](https://images.od.modash.io/0a5bd33846c74c0b230e9e1504a2511311bcfe2d)
![Instagram post by @babettethebuilder for RYOBI Tools. Caption reads: [...] kann! Aber dank meinem @ryobitoolsde....](https://images.od.modash.io/4f1679088085e32d31e4c7a581c33a36e92937cc)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where RYOBI Tools had the most influencer activity. 55% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (11.4%)
- Poland (5.6%)
- Spain (5.2%)
RYOBI Tools's influencer activity by market
Here is another example of RYOBI Tools collaborating with an influencer in United States.
jordanflom x RYOBI Tools
![Instagram post by @jordanflom for RYOBI Tools. Caption reads: [...] #triplets #DIY #dad #mom @ryobitoolsusa.](https://images.od.modash.io/ee8903762f87ca3ac267fde7e2047865b7517109)
RYOBI Tools's influencer activity vs. related brands
Ninja Kitchen and COSORI are strong Home & Garden appliance brands that compete for the same DIY/home-improvement shopper attention and similar influencer channels. Their product ecosystems and retail presence make them realistic peer benchmarks for RYOBI Tools’ content and creator strategy.
Total influencer content
RYOBI Tools vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ninja Kitchen leads with 32.3k sponsored posts, significantly outpacing COSORI (7.4k posts) and RYOBI Tools (1.9k posts). Across all three brands, the average volume is 13.9k posts, indicating mature, scaled influencer programs. Ninja Kitchen has far more total posts than RYOBI Tools and COSORI.
By social platform
RYOBI Tools vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Ninja Kitchen leads on Instagram and TikTok and COSORI leads on YouTube. The gap is most notable on TikTok, with Ninja Kitchen at 23k, COSORI at 2.5k, RYOBI Tools at 504 posts. RYOBI Tools's activity is particularly concentrated on Instagram. On TikTok, Ninja Kitchen has far more posts than RYOBI Tools and COSORI.
By geographical market
RYOBI Tools vs. related brands influencer activity (by country)
Estimated sponsored posts in RYOBI Tools's top markets
Ninja Kitchen has the highest estimated sponsored-post volume in United States (12k posts, 38.3%), United Kingdom (4.3k posts, 13.3%), France (2.1k posts, 6.5%), suggesting a Europe focus, while COSORI has the highest estimated sponsored-post volume in Germany (885 posts, 12%), Spain (760 posts, 10.3%), suggesting a Europe focus, while RYOBI Tools leads in Poland with 106 posts (5.6%). Looking at United States specifically, the split is Ninja Kitchen at 12k posts (38.3%), COSORI at 1.7k posts (23%), RYOBI Tools at 1k posts (55%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Ninja Kitchen's Influencer Marketing Strategy
- COSORI's Influencer Marketing Strategy
- EVRY JEWELS's Influencer Marketing Strategy
- Open Farm Pet's Influencer Marketing Strategy
- Owala's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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