RYOBI Tools Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.2k pieces of influencer content sponsored by RYOBI Tools over the last 12 months.
This report breaks down where & how RYOBI Tools invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with RYOBI Tools, see here: RYOBI Tools influencers.
Influencer activity throughout the year
RYOBI Tools's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
RYOBI Tools's influencer activity by month
Number of sponsored posts
RYOBI Tools's influencer output appears relatively consistent throughout the year, averaging about 182 sponsored posts per month. May recorded the highest volume at 269 posts (48% above average), while August was the quietest at 127 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of RYOBI Tools's sponsored influencer collaborations break down by social platform:
- Instagram: 1.6k posts (72.2%)
- TikTok: 542 posts (24.7%)
- YouTube: 68 posts (3.1%)
RYOBI Tools's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for RYOBI Tools.
Here are 3 examples of RYOBI Tools's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
krugerconstruction x RYOBI Tools
![Instagram post by @krugerconstruction for RYOBI Tools. Caption reads: [...] • Just toss the drill adaptor on this....](https://images.od.modash.io/5164aaaf47000217998e72ca95aa3a8dd15abf77)
Influencer bio
🔨 Contractor 👨👩👧👦 Family Man 🚗 Car enthusiast ⬇️ Merch, Partners and Discounts
Collaboration metrics
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kasiagardenlife x RYOBI Tools
![TikTok post by @kasiagardenlife for RYOBI Tools. Caption reads: [WSPÓŁPRACA REKLAMOWA] z @ryobitoolspl 💚 Wiosenne....](https://images.od.modash.io/45050d2a411ed92684f13e49bdccd946f6df4cd4)
Influencer bio
👇 Sprawdź moje e-booki ogrodnicze 👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
KulPåHjul x RYOBI Tools
Influencer bio
Kontakt: info@kphmedia.se Marknadsföring, reklam eller samarbeten: marketing@kphmedia.se Kläder & klistermärken: https://kphmedia.myshopify.com/ https://www.instagram.com/amyllylae/ https://www.facebook.com/KPHyoutube
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 94.1%
- Posts: 5.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers RYOBI Tools are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
RYOBI Tools's influencers average views (Instagram)
Based on each influencer's average views per post
With 37.3% of partnerships featuring creators averaging 10K-50K views, RYOBI Tools's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (6.6M avg views/post):
thedrewsocial x RYOBI Tools
![Instagram post by @thedrewsocial for RYOBI Tools. Caption reads: [...] been incredible, I’ve teamed up with....](https://images.od.modash.io/9e1769e7796f33c3bb019ce5718ba81902d00fa2)
Influencer bio
🤵🏻♂️Husband to @thedailynelly 🐶Father to @living_with_walter 📩Drew@rewiredtalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (10.0k avg views/post):
sobreviviendoando x RYOBI Tools
![Instagram post by @sobreviviendoando for RYOBI Tools. Caption reads: [...] ¡Sígueme para no perdértelo! #ryobi....](https://images.od.modash.io/6c31c4a8247487f02dd6c34a2b5cf724e9241f19)
Influencer bio
🏗️ Construyendo mi casa contenedor desde cero 🔨 Reformas, DIY y bricolaje paso a paso 📍 Toledo · 🎬 Vídeos en YouTube ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
RYOBI Tools's repeat partnerships
Out of 1.1k unique influencers in our dataset, 104 of them (10%) posted content for RYOBI Tools in 3 or more separate calendar months. The most consistent partner is @poprostuposadz, who has collaborated across 12 months with 17 total posts.
Here are 3 examples of RYOBI Tools's repeat influencer partnerships, with links to the sponsored content.
poprostuposadz x RYOBI Tools
![Instagram post by @poprostuposadz for RYOBI Tools. Caption reads: [...] 😉😄 I tak to się robi z @ryobitoolspl 💚....](https://images.od.modash.io/01a76a542f9a201d8fb83bc27014609d0cda0c14)
![Instagram post by @poprostuposadz for RYOBI Tools. Caption reads: [...] idei działania narzędzi @ryobitoolspl 💚 ten....](https://images.od.modash.io/caf41fbd5d75b665b26f1f311c776403befae42e)
![Instagram post by @poprostuposadz for RYOBI Tools. Caption reads: [...] liście ze sprzętami od @ryobitoolspl z....](https://images.od.modash.io/2dd2b9b3aa029feaaa2b630d46b1fb3ce28bbee4)
babettethebuilder x RYOBI Tools
![Instagram post by @babettethebuilder for RYOBI Tools. Caption reads: [...] und Nass-Trockensauger von @ryobitoolsde....](https://images.od.modash.io/0a5bd33846c74c0b230e9e1504a2511311bcfe2d)
![Instagram post by @babettethebuilder for RYOBI Tools. Caption reads: [...] habe ich fast nur diese Ryobi Tools benutzt:....](https://images.od.modash.io/75ae3838a5af7c5da92329480c14be99c22e2361)
![Instagram post by @babettethebuilder for RYOBI Tools. Caption reads: [...] mit der Akku-Kappsäge von @ryobitoolsde 💪🏻....](https://images.od.modash.io/9ab9bc934599439cfbb501f030c208ea1933b7f1)
ogrodnik.doskonaly x RYOBI Tools
![Instagram post by @ogrodnik.doskonaly for RYOBI Tools. Caption reads: [Współpraca ambasadorska] Wrzucam krótkie....](https://images.od.modash.io/082da451d6e0dacce3b3c4778e4fbe22c350a5c8)
![Instagram post by @ogrodnik.doskonaly for RYOBI Tools. Caption reads: [Współpraca ambasadorska z @ryobitoolspl] Jeśli....](https://images.od.modash.io/1873a9033ff453476032dd0c03f0abc4658fb8c0)
![Instagram post by @ogrodnik.doskonaly for RYOBI Tools. Caption reads: [...] cięcia, dlatego wspólnie z @ryobitoolspl....](https://images.od.modash.io/83e950a2794f4c3dddb742a342987e7cc1cf4e44)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where RYOBI Tools had the most influencer activity. 51.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (12.3%)
- Poland (6.8%)
- Spain (5.3%)
RYOBI Tools's influencer activity by market
Here is another example of RYOBI Tools collaborating with an influencer in United States.
dadsocial x RYOBI Tools
![Instagram post by @dadsocial for RYOBI Tools. Caption reads: [...] makes it even better. Big props to....](https://images.od.modash.io/4a09687399f7e80a866b59213da4eb5cbd10fde8)
RYOBI Tools's influencer activity vs. related brands
Ninja Kitchen and COSORI are consumer home appliance brands that compete for similar DIY-minded, value-focused households in the Home & Garden space. Their products and influencer channels overlap around home improvement, cooking, and lifestyle content where RYOBI also aims to win attention and purchases.
Total influencer content
RYOBI Tools vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ninja Kitchen leads with 39.9k sponsored posts, significantly outpacing COSORI (4.6k posts) and RYOBI Tools (2.2k posts). Across all three brands, the average volume is 15.5k posts, indicating mature, scaled influencer programs. Ninja Kitchen has multiple times more total posts than RYOBI Tools and COSORI.
By social platform
RYOBI Tools vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Ninja Kitchen leads on Instagram and TikTok and COSORI leads on YouTube. The gap is most notable on TikTok, with Ninja Kitchen at 28.5k, COSORI at 2.6k, RYOBI Tools at 542 posts. RYOBI Tools's activity is particularly concentrated on Instagram. On TikTok, Ninja Kitchen has multiple times more posts than RYOBI Tools and COSORI.
By geographical market
RYOBI Tools vs. related brands influencer activity (by country)
Estimated sponsored posts in RYOBI Tools's top markets
Ninja Kitchen has the highest estimated sponsored-post volume in United States (17k posts, 42.5%), United Kingdom (5k posts, 12.6%), France (2.6k posts, 6.4%), suggesting a Europe focus, while COSORI has the highest estimated sponsored-post volume in Germany (716 posts, 15.7%), Italy (716 posts, 15.7%), Spain (584 posts, 12.8%), suggesting a Europe focus, while RYOBI Tools leads in Poland with 149 posts (6.8%). Looking at United States specifically, the split is Ninja Kitchen at 17k posts (42.5%), RYOBI Tools at 1.1k posts (51.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Ninja Kitchen's Influencer Marketing Strategy
- COSORI's Influencer Marketing Strategy
- EVRY JEWELS's Influencer Marketing Strategy
- Open Farm Pet's Influencer Marketing Strategy
- Owala's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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