RYOBI Tools Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.7k pieces of influencer content sponsored by RYOBI Tools over the last 12 months.

This report breaks down where & how RYOBI Tools invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with RYOBI Tools, see here: RYOBI Tools influencers.

Influencer activity throughout the year

RYOBI Tools's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

RYOBI Tools's influencer posting pattern appears irregular, with notable fluctuations month to month. June saw the highest output at 205 posts (41% above the 145 monthly average), while March was the quietest at 9 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of RYOBI Tools's sponsored influencer collaborations break down by social platform:

• Instagram: 1.3k posts (73.6%)
• TikTok: 419 posts (24.1%)
• YouTube: 39 posts (2.2%)

Instagram influencer marketing is a clear focus for RYOBI Tools.

Here are 3 examples of RYOBI Tools's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

krugerconstruction x RYOBI Tools

krugerconstruction

@krugerconstruction

17 Jan, 26

21.8M

83.8k

[...] • Just toss the drill adaptor on this @ryobitoolsusa HP brushless drill put it on the [...]

Influencer bio

🔨 Contractor 👨‍👩‍👧‍👦 Family Man 🚗 Car enthusiast ⬇️ Merch, Partners and Discounts

Collaboration metrics

Post views21.8M

Post EMV $663.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

jordanflomofficial x RYOBI Tools

jordanflomofficial

@jordanflomofficial

10 Jun, 25

7.7M

150.9k

[...] #triplets #DIY #dad #mom @RYOBI Tools USA @The Home Depot

Influencer bio

Crazy inventions and now Triplets! 😳 Thanks for watching our family!

Collaboration metrics

Post views7.7M

Post EMV $161.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

JohnMaleckiUnscrewed x RYOBI Tools

JohnMaleckiUnscrewed

@JohnMaleckiUnscrewed

18 May, 25

631.6k

16.4k

[...] below and get 60% off an annual plan: Ryobi Tools Sweepstakes: JOHNS TOOL SHED IS NOW [...]

Influencer bio

More John Malecki. Same shenanigans, without the builds.

Collaboration metrics

Post views631.6k

Post EMV $20.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 37.8% of partnerships featuring creators averaging 10K-50K views, RYOBI Tools's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (5.5M avg views/post):

thedrewsocial x RYOBI Tools

thedrewsocial

@thedrewsocial

19 May, 25

601.4k

27.4k

[...] able to get this build done thanks to @ryobitoolsusa and their biggest promotion of the [...]

Influencer bio

🤵🏻‍♂️Husband to @thedailynelly 🐶Father to @living_with_walter 📩Drew@rewiredtalent.com

Collaboration metrics

Post views601.4k

Post EMV $20.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (10.0k avg views/post):

onefortyfour_ x RYOBI Tools

onefortyfour_

@onefortyfour_

28 Aug, 25

12k

244

AD- If you’ve been waiting for a sign to start your DIY journey, upgrade your outdoor tools, or finally tackle that deep clean..this is it 💪🛠️✨ Whether you're building your dream project or accent wall or just need a solid drill or impact driver to get started, @homedepotcanada has you covered. Ryobi Power Days are on now with deals starting from just $48. Shop in store or online today! From cleaning tools to outdoor must haves to everyday essentials this is the perfect time to stock up. Hurry though it all ends September 10th !! #RyobiPowerDays #HomeDepotCanada #DIYTools #RyobiCanada

Influencer bio

teaching you how to DIY & build on a budget 📍🇨🇦 creative DIY • mediterranean inspired • lifestyle 📧 nada.onefortyfour@gmail.com shop links ⬇️

Collaboration metrics

Post views12.0k

Post EMV $385

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

RYOBI Tools's repeat partnerships

ogrodnik.doskonaly x RYOBI Tools

ogrodnik.doskonaly

@ogrodnik.doskonaly

10 Dec, 25

219.5k

2k

[Współpraca ambasadorska] Chcesz, żeby choinka dotrwała do Trzech Króli? Zrób te 5 rzeczy: Przytnij 2–3 cm z pnia (piła szablasta RYOBI ONE+ RRS18 Ci w tym pomoże) Włóż drzewko do stojaka z ciepłą (nie gorącą) wodą Trzymaj ją z dala od kaloryferów i źródeł ciepła Sprawdzaj i uzupełniaj wodę regularnie Pilnuj swoje dzieci ;) Pierwsze cztery punkty to pikuś. Powodzenia z piątym ;) ps. jeśli szukacie pomysłów na prezent dla ogrodnika (nie tylko doskonałego) to na stronie RYOBI przy zakupie sprzętów ogrodniczych (na przykład tej pilarki) możecie odebrać dodatkowy prezent za 1 zł. #RYOBI #sprzetyakumulatorowe #Choinka #Święta #Porady #taktosięrobi

ogrodnik.doskonaly

@ogrodnik.doskonaly

26 Apr, 25

119.6k

729

Serio, parę minut z narzędziem i ogród nagle wygląda, jakby ktoś się znał 😅 Równa, czysta linia przy ścieżce albo rabacie potrafi totalnie odmienić cały klimat. Do akcji wjechała krawędziarka RYOBI RY18EGA – i powiem Wam, że zrobiła robotę. Jest leciutka, a przy tym dobrze się prowadzi. I tak - to jest reklama, ale uwierz mi, że ja i tak pracowałbym na tym sprzęcie, bo jest po prostu świetny! #trawnik #krawędziarkaRYOBI #ogarniamogród #zielonaduma

ogrodnik.doskonaly

@ogrodnik.doskonaly

29 May, 25

101.5k

1k

[...] RY36LMXSP53A-160 od @ryobitoolspl, której na co dzień [...]

babettethebuilder x RYOBI Tools

babettethebuilder

@babettethebuilder

04 Feb, 26

831.1k

4.7k

Nein, das ist kein normales Regal 👀 Warte mal ab, das wird ein richtig cooles DIY-Projekt 😎 [Werbung] ..aber trotzdem zack, zack, ganz schnell gebaut 💥 mit Hilfe meines Lifesavers: der RYOBI Nagler und dem Kantenfräser (und nein – der ist gar nicht so schwer zu benutzen, wie man denkt😉) Jetzt sieht das DIY-Regal im Flur noch eher rustikal aus, aber wenn es fertig ist, wird es richtig schick und clean 🔥 mit einem echten Überraschungseffekt 😲 👉 Bleib dran. Flur-Makeover in Progress. #woodworking #diy #holzhandwerk #diyshelves #diyfurniture

babettethebuilder

@babettethebuilder

15 Apr, 25

794.9k

8.5k

[...] 18 V ONE+ Akku-Nagler von @ryobitoolsde war die neue Sonnenliege [...]

babettethebuilder

@babettethebuilder

29 May, 25

780.9k

7.6k

[...] und den Akkuschrauber von @ryobitoolsde im Einsatz 💚 Ehrlich – [...]

krugerconstruction x RYOBI Tools

krugerconstruction

@krugerconstruction

17 Jan, 26

21.8M

83.8k

[...] the drill adaptor on this @ryobitoolsusa HP brushless drill put it [...]

krugerconstruction

@krugerconstruction

13 Jan, 26

1.2M

10.8k

[...] this morning walking here. @ryobitoolsusa @ryobi_canada . . . [...]

krugerconstruction

@krugerconstruction

11 Apr, 25

1.1M

10k

[...] like a corded one would @ryobitoolsusa @ryobi_canada . . . [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (11.7%)
• Poland (6.2%)
• Spain (4.6%)

Here is another example of RYOBI Tools collaborating with an influencer in United States.

jordanflom x RYOBI Tools

jordanflom

@jordanflom

11 Jun, 25

2.8M

86.5k

[...] #triplets #DIY #dad #mom @ryobitoolsusa

RYOBI Tools's influencer activity vs. related brands

Ninja Kitchen and Stanley 1913 are well-known consumer brands in the Home & Garden space that compete for similar DIY, home-improvement, and outdoor lifestyle audiences RYOBI targets through influencer marketing. Both have strong retail presence and product ecosystems that overlap in use cases with RYOBI’s tools and accessories.

Total influencer content

Ninja Kitchen leads with 22.1k sponsored posts, significantly outpacing Stanley 1913 (4.6k posts) and RYOBI Tools (1.7k posts). Across all three brands, the average volume is 9.5k posts, indicating mature, scaled influencer programs. Ninja Kitchen has far more total posts than RYOBI Tools and Stanley 1913.

By social platform

RYOBI Tools leads on YouTube, while Ninja Kitchen has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Ninja Kitchen at 17.1k, Stanley 1913 at 1.1k, RYOBI Tools at 419 posts. RYOBI Tools's activity is particularly concentrated on Instagram. On TikTok, Ninja Kitchen has far more posts than RYOBI Tools and Stanley 1913.

By geographical market

Ninja Kitchen has the highest estimated sponsored-post volume in United States (14k posts, 64.5%), Australia (1.6k posts, 7.2%), United Kingdom (1.1k posts, 4.8%), while Stanley 1913 leads in Brazil with 225 posts (4.9%), while RYOBI Tools leads in Poland with 108 posts (6.2%). Looking at United States specifically, the split is Ninja Kitchen at 14k posts (64.5%), Stanley 1913 at 2.7k posts (59.4%), RYOBI Tools at 930 posts (53.6%).