sallve Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.1k pieces of influencer content sponsored by sallve over the last 12 months.
This report breaks down where & how sallve invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with sallve, see here: sallve influencers.
Influencer activity throughout the year
sallve's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
sallve's influencer activity by month
Number of sponsored posts
sallve's sponsored post volume appears to trend upward over the 12-month period, rising from 201 posts in January to 107 in December. The peak month, November, reached 271 posts, 58% higher than the monthly average of 172.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of sallve's sponsored influencer collaborations break down by social platform:
- TikTok: 954 posts (46.2%)
- Instagram: 932 posts (45.1%)
- YouTube: 180 posts (8.7%)
sallve's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for sallve.
Here are 3 examples of sallve's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
manugavassi x sallve
![Instagram post by @manugavassi for sallve. Caption reads: [...] com o novo Bastão Vitamina C Pura da....](https://images.od.modash.io/d061514d9906ff97448c0c4e7cb0ea737f70b9c9)
Influencer bio
Por falta de uma frase espirituosa e com a dose certa de ironia para me definir, esse lugar ficará vazio. contato: mariana@fsimas.com.br
Collaboration metrics
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peledeatriz x sallve
![TikTok post by @peledeatriz for sallve. Caption reads: [...] para Olhos e o Protetor Solar FPS 60 da....](https://images.od.modash.io/ce674d89c4e0e839466bc3cd7d6145bba1991826)
Influencer bio
Dicas de skincare e beleza ✨ E-mail: peledeatriz@outlook.com.br
Collaboration metrics
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LucianaVilela x sallve
![YouTube post by @LucianaVilela for sallve. Caption reads: [...] solar Antioleosidade FPS50 em bastão da....](https://images.od.modash.io/16c4bad911dfba8f55740c14f3a578a1384fb04d)
Influencer bio
Canal do blog Mulher Sem Photoshop: resenha de cosméticos, perfumes, beleza e dicas de beleza para cuidar da pele do rosto, corpo e cabelos. Publis e parcerias: LuVilela@imgx.expert
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers sallve are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
sallve's influencers average views (TikTok)
Based on each influencer's average views per post
sallve's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.0M avg views/post):
amandaapoxa x sallve
![TikTok post by @amandaapoxa for sallve. Caption reads: [...] Protetor Solar Antioleosidade FPS 50 da....](https://images.od.modash.io/102f87c7ea96a1aa5b28ddcbd63a62f8baf18ee5)
Influencer bio
biomedicina no mundo da beleza 🔬💋 💌 contatoamandapoxa@gmail.com CUPOM AQUI:
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
lailanachtigall x sallve
![TikTok post by @lailanachtigall for sallve. Caption reads: [...] Solar Bastão Antioleosidade FPS50 @sallve....](https://images.od.modash.io/fee4eceeaddb36a9e05c401bb012ef17460051ed)
Influencer bio
te guio a descobrir a beleza da pele saudável 👑 para compras clique aqui 👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
sallve's repeat partnerships
Out of 983 unique influencers in our dataset, 91 of them (9%) posted content for sallve in 3 or more separate calendar months. The most consistent partner is @falindomasbemcuidado, who has collaborated across 13 months with 21 total posts.
Here are 3 examples of sallve's repeat influencer partnerships, with links to the sponsored content.
falindomasbemcuidado x sallve
![Instagram post by @falindomasbemcuidado for sallve. Caption reads: [...] sua pele? Sim, o quiz da pele @sallve faz....](https://images.od.modash.io/29c85e7384e51d9ff28490854570a4a266a1f98f)
![Instagram post by @falindomasbemcuidado for sallve. Caption reads: [...] O novo firmador pró-colágeno @sallve aumenta....](https://images.od.modash.io/400cf007c9935ef3d5b46cb13a6c02396d2e805a)
![Instagram post by @falindomasbemcuidado for sallve. Caption reads: [...] ver. O novo bastão vitamina C @sallve tem o....](https://images.od.modash.io/c481fef8e8ec5c0c62ebd50889da86b2e2cc4908)
LuhSicchierolli x sallve
![YouTube post by @LuhSicchierolli for sallve. Caption reads: [...] Jelly de Colágeno - COMPRE NA SALLVE AQUI -....](https://images.od.modash.io/48627279943f3e92f07746529ccab97f2c18c976)
![YouTube post by @LuhSicchierolli for sallve. Caption reads: [...] Além disso tem novidade de Sallve e....](https://images.od.modash.io/9c27a73b4994bcd8749e48fdd2abe3793650c3b7)
![YouTube post by @LuhSicchierolli for sallve. Caption reads: [...] - Camiseta Brasil - COMPRE NA SALLVE AQUI -....](https://images.od.modash.io/aff9c286fc5f38105a0994d23c8b04cff1851f97)
jardeledebran x sallve
![Instagram post by @jardeledebran for sallve. Caption reads: [...] retexturizador noturno da @sallve foi o HIT....](https://images.od.modash.io/26f1fe0d3db355934d4b0c0082b1ec942fa4152e)
![Instagram post by @jardeledebran for sallve. Caption reads: A Sallve simplesmente reinventou a forma [...].](https://images.od.modash.io/03075c86728c41bd15afb70707086a2439ec3f30)
![Instagram post by @jardeledebran for sallve. Caption reads: [...] antioleosidade em bastão da @sallve traz uma....](https://images.od.modash.io/b003d851c42e0805ac87044db6a9cc1ff213ba13)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Brazil is where sallve had the most influencer activity. 95.6% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (1.8%)
- Portugal (0.6%)
- India (0.4%)
sallve's influencer activity by market
Here is another example of sallve collaborating with an influencer in Brazil.
loracarola x sallve
![Instagram post by @loracarola for sallve. Caption reads: [...] tinha que ser com o super lançamento da....](https://images.od.modash.io/ddcaebd2de62401555298b8c9eebb5a31c77bbba)
sallve's influencer activity vs. related brands
sallve overlaps with The Inkey List and Naturium in ingredient-aware skincare focused on practical routines and visible results. These brands compete for the same educated consumer and benefit from creator explainers and regimen building.
Total influencer content
sallve vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Naturium leads with 13.8k sponsored posts, significantly outpacing Theinkeylist (8.1k posts) and sallve (2.1k posts). Across all three brands, the average volume is 8k posts, indicating mature, scaled influencer programs. Theinkeylist and Naturium have several times more total posts than sallve.
By social platform
sallve vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Naturium leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Naturium at 11k, Theinkeylist at 7.1k, sallve at 954 posts. Theinkeylist's activity is particularly concentrated on TikTok. On TikTok, Theinkeylist and Naturium have several times more posts than sallve.
By geographical market
sallve vs. related brands influencer activity (by country)
Estimated sponsored posts in sallve's top markets
Naturium has the highest estimated sponsored-post volume in United States (8.4k posts, 60.8%), Italy (689 posts, 5%), while sallve has the highest estimated sponsored-post volume in Brazil (2k posts, 95.6%), Portugal (12 posts, 0.6%), while Theinkeylist has the highest estimated sponsored-post volume in United Kingdom (1.6k posts, 19.6%), Canada (318 posts, 3.9%). Looking at United States specifically, the split is Naturium at 8.4k posts (60.8%), Theinkeylist at 3.7k posts (45.2%), sallve at 37 posts (1.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Theinkeylist's Influencer Marketing Strategy
- Naturium's Influencer Marketing Strategy
- ALDO Shoes's Influencer Marketing Strategy
- Kodak Photo Printer's Influencer Marketing Strategy
- 12th Tribe's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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