sallve Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by sallve over the last 12 months.
This report breaks down where & how sallve invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with sallve, see here: sallve influencers.
Influencer activity throughout the year
sallve's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
sallve's influencer activity by month
Number of sponsored posts
sallve's sponsored post volume appears to trend upward over the 12-month period, rising from 189 posts in January to 101 in December. The peak month, November, reached 262 posts, 61% higher than the monthly average of 163.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of sallve's sponsored influencer collaborations break down by social platform:
- TikTok: 931 posts (47.5%)
- Instagram: 899 posts (45.9%)
- YouTube: 128 posts (6.5%)
sallve's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for sallve.
Here are 3 examples of sallve's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
falindomasbemcuidado x sallve
![Instagram post by @falindomasbemcuidado for sallve. Caption reads: [...] linhas e mais viço e uniformidade? @sallve....](https://images.od.modash.io/c2be74515e313ee983f885316dcde115234b6472)
Influencer bio
André, semi-velho+. Embaixador das pessoas de lábios minimalistas e amo hidratantes e perfumes! 👉 falindomasbemcuidado@imgx.expert
Collaboration metrics
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peledeatriz x sallve
![TikTok post by @peledeatriz for sallve. Caption reads: [...] para Olhos e o Protetor Solar FPS 60 da....](https://images.od.modash.io/ce674d89c4e0e839466bc3cd7d6145bba1991826)
Influencer bio
Dicas de skincare e beleza ✨ E-mail: peledeatriz@outlook.com.br
Collaboration metrics
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caseirices_oficial x sallve
Influencer bio
Dolls, Crafts, Recycling, Miniatures and love ♥ CK is a channel for children, adolescents, adults and people in the best age ♥ The Caseirices Kids is a channel that shows a lot of fun things to do at home, always using scraps and easy objects to find at home! If you like Barbie dolls, Baby Alive, Monster High, Ever After High, Polly, Max Steel, Hero Tintan among others, you are in the right place! I hope you enjoy!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.1%
- Carousels: 0.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers sallve are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
sallve's influencers average views (TikTok)
Based on each influencer's average views per post
sallve's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):
carlasidonio x sallve
![TikTok post by @carlasidonio for sallve. Caption reads: [...] o novo Creme Retexturizador Noturno da....](https://images.od.modash.io/856b5dcd49e9c02a3b83e0ffb6161db98e022adf)
Influencer bio
Beauty • Skincare • Unboxing Closet da beleza com + de 100 marcas 💋
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
nellyhongval x sallve
![TikTok post by @nellyhongval for sallve. Caption reads: [...] 💅✨ O creme retexturizador noturno da....](https://images.od.modash.io/f56a1d7f37d845e7b8d58fd9194f9c945d69c7d2)
Influencer bio
Motherhood/Skincare/K-Beauty Links para produtos no link abaixo
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
sallve's repeat partnerships
Out of 954 unique influencers in our dataset, 89 of them (9%) posted content for sallve in 3 or more separate calendar months. The most consistent partner is @jardeledebran, who has collaborated across 12 months with 25 total posts.
Here are 3 examples of sallve's repeat influencer partnerships, with links to the sponsored content.
jardeledebran x sallve
![Instagram post by @jardeledebran for sallve. Caption reads: [...] Retexturizador Noturno da @Sallve vai ajudar....](https://images.od.modash.io/ee7285939d6a902a654e5241b254fdfc33abdd50)
![Instagram post by @jardeledebran for sallve. Caption reads: [...] retexturizador noturno da @sallve foi o HIT....](https://images.od.modash.io/26f1fe0d3db355934d4b0c0082b1ec942fa4152e)
![Instagram post by @jardeledebran for sallve. Caption reads: A Sallve simplesmente reinventou a forma [...].](https://images.od.modash.io/03075c86728c41bd15afb70707086a2439ec3f30)
vitoraureliodru x sallve
![Instagram post by @vitoraureliodru for sallve. Caption reads: [...] 💚 A dupla infalível da @sallve chegou pra....](https://images.od.modash.io/4732c6b1fedf8c2ac36a3aa3fd6d8699d2f49138)
![Instagram post by @vitoraureliodru for sallve. Caption reads: [...] corporal com um spray mara? @sallve acabou....](https://images.od.modash.io/46a3190aaa91b5f24ae06106901e6e50301127e7)
falindomasbemcuidado x sallve
![Instagram post by @falindomasbemcuidado for sallve. Caption reads: [...] sua pele? Sim, o quiz da pele @sallve faz....](https://images.od.modash.io/29c85e7384e51d9ff28490854570a4a266a1f98f)
![Instagram post by @falindomasbemcuidado for sallve. Caption reads: [...] ver. O novo bastão vitamina C @sallve tem o....](https://images.od.modash.io/c481fef8e8ec5c0c62ebd50889da86b2e2cc4908)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Brazil is where sallve had the most influencer activity. 95.6% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (1.9%)
- Portugal (0.7%)
- Mexico (0.3%)
sallve's influencer activity by market
Here is another example of sallve collaborating with an influencer in Brazil.
loracarola x sallve
![Instagram post by @loracarola for sallve. Caption reads: [...] tinha que ser com o super lançamento da....](https://images.od.modash.io/ddcaebd2de62401555298b8c9eebb5a31c77bbba)
sallve's influencer activity vs. related brands
sallve overlaps with Typology and The Inkey List in skincare built around clear routines and ingredient messaging, making them comparable competitors for creator education and problem/solution content.
Total influencer content
sallve vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Theinkeylist leads with 6.8k sponsored posts, significantly outpacing Typology (2.3k posts) and sallve (2k posts). Across all three brands, the average volume is 3.7k posts, indicating mature, scaled influencer programs. Theinkeylist has multiple times more total posts than sallve or Typology.
By social platform
sallve vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Typology leads on Instagram and YouTube and Theinkeylist leads on TikTok. The gap is most notable on TikTok, with Theinkeylist at 5.8k, sallve at 931, Typology at 654 posts. Theinkeylist's activity is particularly concentrated on TikTok. On TikTok, Theinkeylist has multiple times more posts than sallve or Typology.
By geographical market
sallve vs. related brands influencer activity (by country)
Estimated sponsored posts in sallve's top markets
Theinkeylist has the highest estimated sponsored-post volume in United States (2.9k posts, 42.6%), United Kingdom (1.3k posts, 19%), Canada (320 posts, 4.7%), suggesting a North America focus, while sallve has the highest estimated sponsored-post volume in Brazil (1.9k posts, 95.6%), Portugal (14 posts, 0.7%), while Typology has the highest estimated sponsored-post volume in France (605 posts, 26.5%), Japan (413 posts, 18.1%). Looking at United States specifically, the split is Theinkeylist at 2.9k posts (42.6%), Typology at 644 posts (28.2%), sallve at 37 posts (1.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Typology's Influencer Marketing Strategy
- Theinkeylist's Influencer Marketing Strategy
- ALDO Shoes's Influencer Marketing Strategy
- Kodak Photo Printer's Influencer Marketing Strategy
- 12th Tribe's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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