sallve Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.1k pieces of influencer content sponsored by sallve over the last 12 months.
This report breaks down where & how sallve invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with sallve, see here: sallve influencers.
Influencer activity throughout the year
sallve's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
sallve's influencer activity by month
Number of sponsored posts
sallve's sponsored post volume appears to trend upward over the 12-month period, rising from 197 posts in January to 116 in December. The peak month, November, reached 286 posts, 65% higher than the monthly average of 173.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of sallve's sponsored influencer collaborations break down by social platform:
- Instagram: 932 posts (44.8%)
- TikTok: 876 posts (42.1%)
- YouTube: 273 posts (13.1%)
sallve's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for sallve.
Here are 3 examples of sallve's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
falindomasbemcuidado x sallve
![Instagram post by @falindomasbemcuidado for sallve. Caption reads: [...] linhas e mais viço e uniformidade? @sallve....](https://images.od.modash.io/c2be74515e313ee983f885316dcde115234b6472)
Influencer bio
André, semi-velho+. Embaixador das pessoas de lábios minimalistas e amo hidratantes e perfumes! 👉 falindomasbemcuidado@imgx.expert
Collaboration metrics
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peledeatriz x sallve
![TikTok post by @peledeatriz for sallve. Caption reads: [...] para Olhos e o Protetor Solar FPS 60 da....](https://images.od.modash.io/ce674d89c4e0e839466bc3cd7d6145bba1991826)
Influencer bio
Dicas de skincare e beleza ✨ E-mail: peledeatriz@outlook.com.br
Collaboration metrics
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caseirices_oficial x sallve
Influencer bio
Dolls, Crafts, Recycling, Miniatures and love ♥ CK is a channel for children, adolescents, adults and people in the best age ♥ The Caseirices Kids is a channel that shows a lot of fun things to do at home, always using scraps and easy objects to find at home! If you like Barbie dolls, Baby Alive, Monster High, Ever After High, Polly, Max Steel, Hero Tintan among others, you are in the right place! I hope you enjoy!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 85.2%
- Posts: 14.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers sallve are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
sallve's influencers average views (Instagram)
Based on each influencer's average views per post
sallve's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.7M avg views/post):
priscilaevellyn x sallve
![Instagram post by @priscilaevellyn for sallve. Caption reads: [...] personalidades? Começou a Descontudo da....](https://images.od.modash.io/17682fdb79ae277c1a4670dc7013ef91f74ea578)
Influencer bio
gosto de ser eu e postar isso meu canal no YouTube
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (6.7k avg views/post):
abcdapele x sallve
![Instagram post by @abcdapele for sallve. Caption reads: [...] esses três produtos em bastão da @sallve que....](https://images.od.modash.io/1b489d158e1b11004b4c36d7b01e3cc221ebfc1c)
Influencer bio
• SKINCARE EXPERT • Beauty Creator • 🌱 Plant Based Te ajudando a envelhecer devagar desde 2019! RJ | Jobs: contato@raisalopes.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
sallve's repeat partnerships
Out of 925 unique influencers in our dataset, 89 of them (10%) posted content for sallve in 3 or more separate calendar months. The most consistent partner is @Jeroese, who has collaborated across 11 months with 58 total posts. @LuhSicchierolli alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of sallve's repeat influencer partnerships, with links to the sponsored content.
Jeroese x sallve
![YouTube post by @Jeroese for sallve. Caption reads: [...] JEROESE Contém 1g: 10#JEROESE Sallve:....](https://images.od.modash.io/838f6ef192659d773256573de9a2f5316f386cec)
![YouTube post by @Jeroese for sallve. Caption reads: [...] Contains 1g: 10#JEROESE Sallve: 10#JEROESE....](https://images.od.modash.io/bc3adebf06c318771b4bf1835b462a881d37548e)
![YouTube post by @Jeroese for sallve. Caption reads: [...] Contains 1g: 10#JEROESE Sallve: 10#JEROESE....](https://images.od.modash.io/2b41ea8f6a55bd033da45937e14b0ac10191c189)
AnaPoli x sallve
![YouTube post by @AnaPoli for sallve. Caption reads: [...] (10% off all purchases) ✨Sallve....](https://images.od.modash.io/b770901be3533d9be9858ee1f98d0c2204bf1148)
![YouTube post by @AnaPoli for sallve. Caption reads: [...] Creamy: 🏷️CMANAPOLI5 Sallve Anti-Dark....](https://images.od.modash.io/c59497925263d7620f91d6b266ffc86f2cabe3a0)
![YouTube post by @AnaPoli for sallve. Caption reads: [...] (10% off all purchases) ✨Sallve....](https://images.od.modash.io/1252bccae71151a323088ff87d25cf8c460f2860)
jardeledebran x sallve
![Instagram post by @jardeledebran for sallve. Caption reads: [...] Retexturizador Noturno da @Sallve vai ajudar....](https://images.od.modash.io/ee7285939d6a902a654e5241b254fdfc33abdd50)
![Instagram post by @jardeledebran for sallve. Caption reads: [...] retexturizador noturno da @sallve foi o HIT....](https://images.od.modash.io/26f1fe0d3db355934d4b0c0082b1ec942fa4152e)
![Instagram post by @jardeledebran for sallve. Caption reads: A Sallve simplesmente reinventou a forma [...].](https://images.od.modash.io/03075c86728c41bd15afb70707086a2439ec3f30)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Brazil is where sallve had the most influencer activity. 96.1% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (1.7%)
- Portugal (0.6%)
- Mexico (0.2%)
sallve's influencer activity by market
Here is another example of sallve collaborating with an influencer in Brazil.
loracarola x sallve
![Instagram post by @loracarola for sallve. Caption reads: [...] tinha que ser com o super lançamento da....](https://images.od.modash.io/ddcaebd2de62401555298b8c9eebb5a31c77bbba)
sallve's influencer activity vs. related brands
Sallve competes in skincare with a clinical-yet-accessible approach and routines built around specific concerns. Naturium and The INKEY List speak to the same ingredient-aware audience and are frequently compared via creator reviews.
Total influencer content
sallve vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Naturium leads with 10.8k sponsored posts, significantly outpacing Theinkeylist (6.4k posts) and sallve (2.1k posts). Across all three brands, the average volume is 6.4k posts, indicating mature, scaled influencer programs. Naturium has several times more total posts than sallve and Theinkeylist.
By social platform
sallve vs. related brands influencer activity (by social platform)
Sponsored posts by platform
sallve leads on YouTube, while Naturium has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Naturium at 9k, Theinkeylist at 5.2k, sallve at 876 posts. Naturium's activity is particularly concentrated on TikTok. On TikTok, Naturium and Theinkeylist have several times more posts than sallve.
By geographical market
sallve vs. related brands influencer activity (by country)
Estimated sponsored posts in sallve's top markets
Naturium has the highest estimated sponsored-post volume in United States (6.7k posts, 61.9%), Canada (411 posts, 3.8%), suggesting a North America focus, while sallve has the highest estimated sponsored-post volume in Brazil (2k posts, 96.1%), Portugal (12 posts, 0.6%), while Theinkeylist has the highest estimated sponsored-post volume in United Kingdom (1.2k posts, 18.3%), India (313 posts, 4.9%). Looking at United States specifically, the split is Naturium at 6.7k posts (61.9%), Theinkeylist at 2.8k posts (43.7%), sallve at 35 posts (1.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Naturium's Influencer Marketing Strategy
- Theinkeylist's Influencer Marketing Strategy
- Viltrox's Influencer Marketing Strategy
- EHPlabs's Influencer Marketing Strategy
- JLab's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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