sallve Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by sallve over the last 12 months.
This report breaks down where & how sallve invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with sallve, see here: sallve influencers.
Influencer activity throughout the year
sallve's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
sallve's influencer activity by month
Number of sponsored posts
sallve's sponsored post volume appears to trend upward over the 12-month period, rising from 203 posts in January to 107 in December. The peak month, November, reached 272 posts, 61% higher than the monthly average of 169.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of sallve's sponsored influencer collaborations break down by social platform:
- TikTok: 941 posts (46.2%)
- Instagram: 924 posts (45.3%)
- YouTube: 174 posts (8.5%)
sallve's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for sallve.
Here are 3 examples of sallve's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
manugavassi x sallve
![Instagram post by @manugavassi for sallve. Caption reads: [...] com o novo Bastão Vitamina C Pura da....](https://images.od.modash.io/d061514d9906ff97448c0c4e7cb0ea737f70b9c9)
Influencer bio
Por falta de uma frase espirituosa e com a dose certa de ironia para me definir, esse lugar ficará vazio. contato: mariana@fsimas.com.br
Collaboration metrics
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peledeatriz x sallve
![TikTok post by @peledeatriz for sallve. Caption reads: [...] para Olhos e o Protetor Solar FPS 60 da....](https://images.od.modash.io/ce674d89c4e0e839466bc3cd7d6145bba1991826)
Influencer bio
Dicas de skincare e beleza ✨ E-mail: peledeatriz@outlook.com.br
Collaboration metrics
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LucianaVilela x sallve
![YouTube post by @LucianaVilela for sallve. Caption reads: [...] solar Antioleosidade FPS50 em bastão da....](https://images.od.modash.io/16c4bad911dfba8f55740c14f3a578a1384fb04d)
Influencer bio
Canal do blog Mulher Sem Photoshop: resenha de cosméticos, perfumes, beleza e dicas de beleza para cuidar da pele do rosto, corpo e cabelos. Publis e parcerias: LuVilela@imgx.expert
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers sallve are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
sallve's influencers average views (TikTok)
Based on each influencer's average views per post
sallve's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (769.5k avg views/post):
helloalicefleury x sallve
Influencer bio
olá humanos e humanas comercial@writethefuture.com.br Ig & yt: alicefleury
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
lhommestatue x sallve
![TikTok post by @lhommestatue for sallve. Caption reads: [...] Cucina e uma surpresa incrível de @sallve....](https://images.od.modash.io/84701b333f0790560d50d50fbc607cb536847369)
Influencer bio
FRANCE ✈️ BRASIL 🇫🇷👨🏾🎨🇧🇷 contact 📧: lhommestatue@gmail.com Job 💌: orcamento@holofotte.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
sallve's repeat partnerships
Out of 956 unique influencers in our dataset, 91 of them (10%) posted content for sallve in 3 or more separate calendar months. The most consistent partner is @jardeledebran, who has collaborated across 13 months with 27 total posts.
Here are 3 examples of sallve's repeat influencer partnerships, with links to the sponsored content.
jardeledebran x sallve
![Instagram post by @jardeledebran for sallve. Caption reads: A Sallve simplesmente reinventou a forma [...].](https://images.od.modash.io/03075c86728c41bd15afb70707086a2439ec3f30)
![Instagram post by @jardeledebran for sallve. Caption reads: [...] antioleosidade em bastão da @sallve traz uma....](https://images.od.modash.io/b003d851c42e0805ac87044db6a9cc1ff213ba13)
falindomasbemcuidado x sallve
![Instagram post by @falindomasbemcuidado for sallve. Caption reads: [...] sua pele? Sim, o quiz da pele @sallve faz....](https://images.od.modash.io/29c85e7384e51d9ff28490854570a4a266a1f98f)
![Instagram post by @falindomasbemcuidado for sallve. Caption reads: [...] O novo firmador pró-colágeno @sallve aumenta....](https://images.od.modash.io/400cf007c9935ef3d5b46cb13a6c02396d2e805a)
![Instagram post by @falindomasbemcuidado for sallve. Caption reads: [...] ver. O novo bastão vitamina C @sallve tem o....](https://images.od.modash.io/c481fef8e8ec5c0c62ebd50889da86b2e2cc4908)
LuhSicchierolli x sallve
![YouTube post by @LuhSicchierolli for sallve. Caption reads: [...] Jelly de Colágeno - COMPRE NA SALLVE AQUI -....](https://images.od.modash.io/48627279943f3e92f07746529ccab97f2c18c976)
![YouTube post by @LuhSicchierolli for sallve. Caption reads: [...] Além disso tem novidade de Sallve e....](https://images.od.modash.io/9c27a73b4994bcd8749e48fdd2abe3793650c3b7)
![YouTube post by @LuhSicchierolli for sallve. Caption reads: [...] - Camiseta Brasil - COMPRE NA SALLVE AQUI -....](https://images.od.modash.io/aff9c286fc5f38105a0994d23c8b04cff1851f97)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Brazil is where sallve had the most influencer activity. 96.1% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (1.8%)
- Portugal (0.6%)
- Mexico (0.2%)
sallve's influencer activity by market
Here is another example of sallve collaborating with an influencer in Brazil.
loracarola x sallve
![Instagram post by @loracarola for sallve. Caption reads: [...] tinha que ser com o super lançamento da....](https://images.od.modash.io/ddcaebd2de62401555298b8c9eebb5a31c77bbba)
sallve's influencer activity vs. related brands
sallve competes in skincare with strong education and routine-building, similar to Glow Recipe and The Inkey List, which target ingredient-aware consumers via creator explainers and product layering content.
Total influencer content
sallve vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Glow Recipe leads with 23.1k sponsored posts, significantly outpacing Theinkeylist (9k posts) and sallve (2k posts). Across all three brands, the average volume is 11.4k posts, indicating mature, scaled influencer programs. Glow Recipe has far more total posts than both sallve and Theinkeylist.
By social platform
sallve vs. related brands influencer activity (by social platform)
Sponsored posts by platform
sallve leads on YouTube, while Glow Recipe has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Glow Recipe at 19.5k, Theinkeylist at 7.8k, sallve at 941 posts. Glow Recipe's activity is particularly concentrated on TikTok. On TikTok, Glow Recipe has far more posts than both sallve and Theinkeylist.
By geographical market
sallve vs. related brands influencer activity (by country)
Estimated sponsored posts in sallve's top markets
Glow Recipe has the highest estimated sponsored-post volume in United States (11k posts, 49.7%), Brazil (2k posts, 8.6%), while Theinkeylist has the highest estimated sponsored-post volume in United Kingdom (1.8k posts, 20.6%), India (413 posts, 4.6%), while sallve leads in Portugal with 12 posts (0.6%). Looking at United States specifically, the split is Glow Recipe at 11k posts (49.7%), Theinkeylist at 3.7k posts (40.7%), sallve at 37 posts (1.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Glow Recipe's Influencer Marketing Strategy
- Theinkeylist's Influencer Marketing Strategy
- ONE SIZE BEAUTY's Influencer Marketing Strategy
- Kodak Photo Printer's Influencer Marketing Strategy
- 12th Tribe's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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