Shokz Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.1k pieces of influencer content sponsored by Shokz over the last 12 months.
This report breaks down where & how Shokz invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Shokz, see here: Shokz influencers.
Influencer activity throughout the year
Shokz's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Shokz's influencer activity by month
Number of sponsored posts
Shokz's sponsored post volume appears to trend upward over the 12-month period, rising from 83 posts in January to 175 in December. The peak month, August, reached 1.1k posts, 227% higher than the monthly average of 332.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Shokz's sponsored influencer collaborations break down by social platform:
- TikTok: 2.1k posts (50.3%)
- Instagram: 1.7k posts (40.4%)
- YouTube: 381 posts (9.3%)
Shokz's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Shokz.
Here are 3 examples of Shokz's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
contessiluigi x Shokz
![Instagram post by @contessiluigi for Shokz. Caption reads: [...] technology meets Italian style. The new....](https://images.od.modash.io/ab1c823a687e08d4eb87b94af931cb349fe9e90c)
Influencer bio
Luxury is in the details Inside private aviation✈️ and yachting⚓️ 🇮🇹 Italian in Paris 🇫🇷 Access over aesthetics Ambassador @shokzfrance
Collaboration metrics
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jillzfoodz_ x Shokz
Influencer bio
Mom of 3 Jillzfoodz@gmail.com YT:Jillzfoodz Snap:Jillzfoodz1 IG:JILLZFOODZ___ Jillz@clementinegroup.co
Collaboration metrics
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iJustine x Shokz
Influencer bio
I'm iJustine and I love tech, travel, gaming, health gadgets, scuba diving and 💜 jiu jitsu. My channel focuses on all things tech in every aspect of life! Subscribe and join the fam ☺️🙏🏻 ✉️ Business inquires only: iJustine at addition-llc dot com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.2%
- Carousels: 0.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Shokz are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Shokz's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.1% of partnerships featuring creators averaging <1K views, Shokz's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 34.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (156.0k avg views/post):
ryleejade.fit x Shokz
![TikTok post by @ryleejade.fit for Shokz. Caption reads: [...] I got to explore the city safely with my....](https://images.od.modash.io/e538df47536b24fb8cb8d2c919bdce096b1c829b)
Influencer bio
📍IL|COACH|CREATOR|ENDURANCE ATHLETE 140.6x3|26.2x11(3:24:33)|50M|100M 🔜@Chicago Marathon & @Every Woman’s Marathon 👇Links & Coaching
Collaboration metrics
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And here is another example with a smaller creator on TikTok (4.4k avg views/post):
spencerfinds x Shokz
Influencer bio
Professional theme park bar crawler 🍸 Disney • Universal • Orlando
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Shokz's repeat partnerships
Out of 2k unique influencers in our dataset, 88 of them (4%) posted content for Shokz in 3 or more separate calendar months. The most consistent partner is @amyygomes, who has collaborated across 12 months with 47 total posts.
Here are 3 examples of Shokz's repeat influencer partnerships, with links to the sponsored content.
amyygomes x Shokz
![TikTok post by @amyygomes for Shokz. Caption reads: [...] Save 5% with code “AMYG5” ✨ @Shokz Sports....](https://images.od.modash.io/8991b8f315dcb49d0d77558a63196518df5550c4)
![TikTok post by @amyygomes for Shokz. Caption reads: [...] for 2 wks free coaching 🎧 @Shokz Sports....](https://images.od.modash.io/f247c695520612e5b1dd66fee518d1eec53108ca)
![TikTok post by @amyygomes for Shokz. Caption reads: [...] for 14 miles 🤪🏃🏽♀️🍫 ⌚️🎧 @SHOKZ....](https://images.od.modash.io/da9aed554496de4d8bb083ece1a6a03658297578)
its_sarinaaa17 x Shokz
![TikTok post by @its_sarinaaa17 for Shokz. Caption reads: [...] always running and training @Shokz Sports....](https://images.od.modash.io/a5e4454a6cbca1fc20a825ce506e70b365e675f5)
![TikTok post by @its_sarinaaa17 for Shokz. Caption reads: [...] grab that blue if I were you!! @Shokz Sports....](https://images.od.modash.io/aaad463261f6183dbc89beb916199a341f80b746)
sydandmacky x Shokz
![YouTube post by @sydandmacky for Shokz. Caption reads: [...] frame protection, etc.) Shokz headphones -....](https://images.od.modash.io/98b224284c111b1abbacaeade9678e40de185c92)
![YouTube post by @sydandmacky for Shokz. Caption reads: [...] "sydandmacky" for 10% off) Shokz headphones....](https://images.od.modash.io/78546d7b4c8ac16b55a01a455a7b356e7790570a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Shokz had the most influencer activity. 26.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (7.7%)
- Indonesia (6%)
- Australia (6%)
Shokz's influencer activity by market
Here is another example of Shokz collaborating with an influencer in United States.
ryleejadebandolik x Shokz
![Instagram post by @ryleejadebandolik for Shokz. Caption reads: [...] on just having fun!!! Loaded up my @shokzusa....](https://images.od.modash.io/a03e64dd6e59ac5991b19b62ca5f2d32b4beb16e)
Shokz's influencer activity vs. related brands
Shokz competes for active-audio buyers looking for workout-friendly headphones; JLab and Skullcandy address similar mass-premium audiences and rely heavily on creator reviews and performance-led content.
Total influencer content
Shokz vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
JLab leads with 9.4k sponsored posts, significantly outpacing Shokz (4.1k posts) and Skullcandy (2.2k posts). Across all three brands, the average volume is 5.2k posts, indicating mature, scaled influencer programs.
By social platform
Shokz vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Shokz leads on Instagram and YouTube, while JLab leads on TikTok. The gap is most notable on TikTok, with JLab at 8.6k, Shokz at 2.1k, Skullcandy at 894 posts. JLab's activity is particularly concentrated on TikTok. JLab has multiple times more TikTok posts than Shokz and Skullcandy.
By geographical market
Shokz vs. related brands influencer activity (by country)
Estimated sponsored posts in Shokz's top markets
JLab has the highest estimated sponsored-post volume in United States (6.4k posts, 67.5%), United Kingdom (434 posts, 4.6%), India (396 posts, 4.2%), while Shokz has the highest estimated sponsored-post volume in France (316 posts, 7.7%), Indonesia (246 posts, 6%), while Skullcandy leads in Romania with 152 posts (7%). Looking at United States specifically, the split is JLab at 6.4k posts (67.5%), Shokz at 1.1k posts (26.7%), Skullcandy at 790 posts (36.4%). Shokz's strength in France may indicate a home-market focus, while JLab shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- JLab's Influencer Marketing Strategy
- Skullcandy's Influencer Marketing Strategy
- Skims's Influencer Marketing Strategy
- Hawaiian Tropic's Influencer Marketing Strategy
- GROWNSY's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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