We analyzed 7.0k pieces of influencer content sponsored by Shokz over the last 12 months.
This report breaks down where & how Shokz invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Shokz, see here: Shokz influencers.
Shokz's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Shokz's influencer output appears relatively consistent throughout the year, averaging about 580 sponsored posts per month. November recorded the highest volume at 817 posts (41% above average), while February was the quietest at 270 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Shokz's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Shokz.
Here are 3 examples of Shokz's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
📍Bali 10-19th Jan 📍Nyc 1-9th Feb donutdaddy@madebymuse.com.au The Donut Daddy Cookbook 🖤👇
Collaboration metrics
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Influencer bio
Fashion and lifestyle zachwebber@amiratalent.com
Collaboration metrics
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Influencer bio
I'm iJustine and I love tech, travel, gaming, health gadgets, scuba diving and 💜 jiu jitsu. My channel focuses on all things tech in every aspect of life! Subscribe and join the fam ☺️🙏🏻 ✉️ Business inquires only: iJustine at addition-llc dot com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Shokz are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 31.2% of partnerships featuring creators averaging 10K-50K views, Shokz's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 26.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (973.3k avg views/post):
Influencer bio
📨 collab : maissane.agl.pro@outlook.com 👗 ambassadrice @fashionnova 👻Snapchat : maissane_agl
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
Influencer bio
• 리빙 | 건강 | 뷰티 • 먹으면서 운동하는 건강한 라이프
Collaboration metrics
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Out of 3.1k unique influencers in our dataset, 207 of them (7%) posted content for Shokz in 3 or more separate calendar months. The most consistent partner is @running_elli.sabeth, who has collaborated across 12 months with 169 total posts.
Here are 3 examples of Shokz's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Shokz had the most influencer activity. 26.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Shokz collaborating with an influencer in United States.
Shokz sells sport-forward audio gear, overlapping strongly with JLab and Skullcandy, two widely known headphone brands competing for similar active and commuter audiences.
Total sponsored posts tracked (last 12 months)
JLab leads with 11.5k sponsored posts, significantly outpacing Shokz (7k posts) and Skullcandy (245 posts). Across all three brands, the average volume is 6.3k posts, indicating mature, scaled influencer programs. JLab has more total posts than Shokz and Skullcandy.
Sponsored posts by platform
Shokz leads on Instagram and YouTube, while JLab leads on TikTok. The gap is most notable on TikTok, with JLab at 10.9k, Shokz at 828, Skullcandy at 115 posts. Shokz's activity is particularly concentrated on Instagram. On TikTok, JLab has far more posts than Shokz and Skullcandy, while on Instagram, Shokz has far more posts than JLab and Skullcandy.
Estimated sponsored posts in Shokz's top markets
JLab has the highest estimated sponsored-post volume in United States (7.7k posts, 66.5%), United Kingdom (727 posts, 6.3%), India (473 posts, 4.1%), while Shokz has the highest estimated sponsored-post volume in Japan (1.2k posts, 17.7%), France (517 posts, 7.4%). Looking at United States specifically, the split is JLab at 7.7k posts (66.5%), Shokz at 1.9k posts (26.7%), Skullcandy at 115 posts (46.9%). Shokz's strength in Japan and France may indicate a home-market focus, while JLab shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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