P.S. for a simple list of influencers who have collaborated with Shokz, see here: Shokz influencers.
Influencer activity throughout the year
Shokz's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
powered by
Shokz's influencer activity by month
Number of sponsored posts
Shokz's influencer activity appears to have tapered over the year, from 82 posts in January down to 175 in December. June was the busiest month at 1.1k posts, 289% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Shokz's sponsored influencer collaborations break down by social platform:
Here are 3 examples of Shokz's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
eiryn.her x Shokz
eiryn.her
@eiryn.her
15 May, 26
4.2M
31.4k
[...] concept with the new OpenDots ONE from @shokzusa and ahh such a cool listening [...]
Influencer bio
daily outfits, fitness & a faith-filled intentional life 🌺
🇩🇴 dominicana in nyc | marathoner 🏃🏾♀️
📩 info@tonedwitheiryn.com
founder @calmlyblooming 💐
Collaboration metrics
Post views4.2M
Post EMV $129.9k
Get a free trial to find more data on influencer audiences, performance, and collaborations.
arielyu.fit x Shokz
arielyu.fit
@arielyu.fit
22 Sep, 25
1.3M
37.7k
Full abs workout at home. Earbuds from @Shokz Sports OpenFit2+, absolutely love it! [...]
Influencer bio
ArielYuFitTT@gmail.com
Collaboration metrics
Post views1.3M
Post EMV $27.9k
Get a free trial to find more data on influencer audiences, performance, and collaborations.
iJustine x Shokz
iJustine
@iJustine
06 Jan, 26
2.3M
784
Thanks to @ShokzUSA for sponsoring this video! They make [...]
Influencer bio
I'm iJustine and I love tech, travel, gaming, health gadgets, scuba diving and 💜 jiu jitsu. My channel focuses on all things tech in every aspect of life! Subscribe and join the fam ☺️🙏🏻
✉️ Business inquires only: iJustine at addition-llc dot com
Collaboration metrics
Post views2.3M
Post EMV $67.6k
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
For their top social platform (TikTok), here is a breakdown of the type of influencers Shokz are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
powered by
Shokz's influencers average views (TikTok)
Based on each influencer's average views per post
<1K32.5%
1K-5K35.6%
5K-10K8.1%
10K-50K17.1%
50K-100K4.3%
100K-500K2.2%
500K+0.2%
With 35.6% of partnerships featuring creators averaging 1K-5K views, Shokz's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 32.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (95.8k avg views/post):
chelseazruns x Shokz
chelseazruns
@chelseazruns
13 Nov, 25
152.8k
299
Listening to my favorite songs on my @Shokz Sports 🎧 to hype me through this winter [...]
Influencer bio
if you run, you're a runner 🌈
on deck: going ultra 🏔️🤙🏽🪽
💌 chelsea@momentummanagement.co
Collaboration metrics
Post views152.8k
Post EMV $3.1k
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
chloezegas x Shokz
chloezegas
@chloezegas
08 May, 26
11.4k
147
[...] up an airpod!!! a great feeling 😂😂 @SHOKZ #runningheadphones #runningessentials [...]
Influencer bio
a 24 yo girl who loves running, fitness, & chs
chloe.zegas@gmail.com
13.1 x 5🏃🏼♀️
26.5 x 1 💓
Collaboration metrics
Post views11.4k
Post EMV $235
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Shokz's repeat partnerships
Out of 1.8k unique influencers in our dataset, 68 of them (4%) posted content for Shokz in 3 or more separate calendar months. The most consistent partner is @amyygomes, who has collaborated across 12 months with 37 total posts.
Here are 3 examples of Shokz's repeat influencer partnerships, with links to the sponsored content.
amyygomes x Shokz
amyygomes
@amyygomes
12 Dec, 25
17.4k
109
[...] Save 5% with code “AMYG5” ✨ @Shokz Sports #run #headphones #runner [...]
amyygomes
@amyygomes
05 Feb, 26
14.1k
37
[...] for 2 wks free coaching 🎧 @Shokz Sports OpenRun Pro 2 code AMYG5 [...]
amyygomes
@amyygomes
19 May, 26
10.3k
868
[...] for 14 miles 🤪🏃🏽♀️🍫 ⌚️🎧 @SHOKZ OpenDots One - code AMYG5 to [...]
Men's saddle ERGON SR Allroad Comp: Women's saddle ERGON SR Allroad Comp: More cushioning (Ergon Allroad Core, Men's): SQLab 614 (Gravel): SQLab 612 (Rennard): Having saddle sores? Check out my chamois cream here: ▷ My packing lists: In this video, I compare the SQlab 614 Ergowave active 2.1 with the Ergon SR Allroad and explore which saddle is truly more comfortable for gravel, bikepacking, and ultracycling. This isn't just about two models, but about two completely different approaches to cycling posture. ► My training plans: ► Get four free training plans to try: ▷ Find your best tire: Many cyclists are familiar with the typical problems on long rides: numbness, pressure in sensitive areas, pain in the sit bones, or chafing after several hours in the saddle. The two manufacturers address these issues differently. SQlab's 614 follows a clear concept of a defined seating position, a step-down design, and targeted pressure distribution on the sit bones. This often feels unusual, but can be extremely stable and efficient on long, consistent rides. The Ergon SR Allroad takes a different approach, offering more freedom of movement, more cushioning, and often performing better when frequently changing positions, for example, between the tops of the handlebars, hoods, drops, or even aerobars. I'll share my experiences from an extended test and show you the strengths and weaknesses of both saddles. For whom is the SQlab 614 the better specialist, and when is the Ergon SR Allroad the more versatile all-rounder? I'll also discuss one of the most important aspects, which many underestimate: the correct setup. A top-of-the-line saddle that's incorrectly adjusted can feel worse than a well-adjusted, more affordable saddle. If you're currently considering whether Ergon or SQlab is a better fit for you, you'll find an honest assessment here that will help you avoid common mistakes and enjoy significantly more comfort on long gravel or bikepacking tours. ▷Support this channel here :) 👉 Join our WhatsApp channel: __________________________________________ Helden.de ▷ Affordable bike insurance (Video with detailed information: • Warnung | Vollkasko Fahrradversicherung (D... ) If you're looking for reliable bike insurance that's perfectly suited for bikepacking, you'll find it here: ►► Use the discount code PZAS8 to save one month's premium per year. Affordable bike insurance (Video with detailed information: • Warnung | Vollkasko Fahrradversicherung (D... ) __________________________________________ ►►*My Equipment:* My Gravel Bike: (steel frame) Aerobars & Risers: Syntace C3 with Zipp Vuka Clip Risers (50mm). Actually not compatible (hole spacing). Therefore, I cut out the inner aluminum divider in the risers. If I were buying new today, I would go straight for the complete Zipp system. It's much simpler. Chain Wax: CYCLITE Bags: With the code "PATRICK_GRATISVERSAND" shipping within Germany is free!!! CURREX insoles: (Discount code: CXPATRICK, 60-day free trial) Taste-neutral titanium water bottle(s): My power meter pedals: My helmet: Rain jacket: Power bank: Charging adapter: (Quick Charge compatible) Bike computer: Garmin watch: Lights Ultralight emergency biwi (or sleeping bag): Sleeping mat: Tent, review: • Das leichteste Zelt für Radreisen – Nordis... Tubeless repair kit / Dynaplug: or (can optionally be stored in the hollow crank axle) TPU spare inner tube: TPU-compatible puncture repair kit: Small aluminum pump (carbon models break more easily): 2x tire levers (extremely strong yet lightweight): Allen wrench, e.g. 2-8 mm (depending on the bike) My headphones:
PatrickZasada
@PatrickZasada
14 Apr, 26
14.6k
362
► Check out the new cleat: In this video, I'll show you the differences between the Shimano SPD cleats MH51, MH56, and MT001 for gravel bikes. I'll explain which cleats are best suited for gravel, bikepacking, all-road riding, and everyday use, highlighting the differences in clipping in and out, and which version is better for beginners or experienced riders. This will help you quickly determine which Shimano cleat best suits your riding style, pedals, and intended use. If you're using Shimano SPD pedals on your gravel bike and wondering whether the MH51, MH56, or MT001 is the better choice, this video provides a simple and practical comparison. ► ... ▷ My Packing Lists: ► My Training Plans: ► Get four free training plans to try: ▷ Find your best tire: ▷ Support this channel here :) 👉 Join my WhatsApp Channel: __________________________________________ Helden.de ▷ Affordable Bike Insurance (Video with detailed information: • Warnung | Vollkasko Fahrradversicherung (D... ) If you're looking for reliable bike insurance that's perfect for bikepacking If you're looking for something tailored to your needs, you'll find it here: ►► With the discount code PZAS8 you save one month's subscription per year. __________________________________________ ►►*My Equipment:* My Gravel Bike: (steel frame) Aerobars & Risers: Syntace C3 with Zipp Vuka Clip Risers (50mm). Actually not compatible _(hole spacing). Therefore, I cut out the inner aluminum divider in the risers. If I were buying new today, I'd go straight for the complete Zipp system. It's much simpler. Chain wax: CYCLITE bags: With the code "PATRICK_GRATISVERSAND" shipping within Germany is free!!! ``` CURREX insoles: (Discount code: CXPATRICK, 60-day free trial) Taste-neutral titanium water bottle(s): My power meter pedals: My helmet: Rain jacket: Power bank: Charging adapter: (Quick Charge compatible) Bike computer: Garmin watch: Lights Ultralight emergency biwi (or sleeping bag): Sleeping mat: Tent, review: • Das leichteste Zelt für Radreisen – Nordis... Tubeless repair kit / Dynaplug: or (can optionally be stored in the hollow crank axle) TPU spare inner tube: TPU-compatible puncture repair kit: Small aluminum pump (carbon models break more easily): 2x tire levers (extremely strong yet lightweight): Allen wrench, e.g. 2-8 mm (depending on the bike) My headphones:
PatrickZasada
@PatrickZasada
13 Jan, 26
8.1k
269
► Meine Trainingspläne: ►Vier kostenlose Trainingspläne zum Testen erhalten: Hohe Trittfrequenz gilt im Radsport oft als effizient – doch stimmt das wirklich fürs Gravelbiken? In diesem Video räume ich mit dem Mythos der hohen Kadenz auf und zeige anhand wissenschaftlicher Studien, warum dein Körper bei moderater oder sogar niedrigerer Trittfrequenz oft weniger Sauerstoff verbraucht und langfristig ökonomischer arbeitet. Du erfährst, wie sich Kadenz auf Effizienz, Muskelermüdung und Sauerstoffversorgung auswirkt, warum hohe Kadenz im Gelände nicht automatisch Vorteile bringt und weshalb viele Gravelbiker mit etwa 75 bis 85 Umdrehungen pro Minute besser fahren. Außerdem erkläre ich, wie Trainingszustand, Intensität und sogar die Kurbellänge deine optimale Trittfrequenz beeinflussen. Dieses Video hilft dir, deine Kadenz bewusster einzusetzen – für mehr Ausdauer, bessere Kontrolle auf Gravel und weniger Ermüdung auf langen Touren, Anstiegen und Bikepacking-Abenteuern. ▷ Finde deinen besten Reifen: ▷Hier könnt Ihr diesen Kanal unterstützen :) 👉 zum WhatsApp Kanal: __________________________________________ Helden.de ▷ Günstige Fahrrad Versicherung (Video mit detaillierten Infos: • Warnung | Vollkasko Fahrradversicherung (D... ) Falls Ihr auf der Suche nach einer zuverlässigen Fahrradversicherung seid, die perfekt fürs Bikepacking zugeschnitten ist, werdet ihr hier fündig: ►► Mit dem Rabattcode PZAS8 spart Ihr einen Monatsbeitrag pro Jahr. __________________________________________ ►►*Meine Ausrüstung:* Mein Gravelbike: (Stahlrahmen) Aerobars & Riser: Syntace C3 mit Zipp Vuka Clip Risern (50 mm). Eigentlich nicht kompatibel (Lochabstand). Ich habe daher die innere Alu-Trennwand in den Risern herausgesägt. Würde ich heute neu kaufen, würde ich direkt das Komplettsystem von Zipp nehmen. Das ist deutlich unkomplizierter. Kettenwachs: CYCLITE Taschen: Mit dem Code "PATRICK_GRATISVERSAND" ist der Versand innerhalb von Deutschland kostenlos!!! CURREX Einlagen: (Rabattcode: CXPATRICK , 60 Tage kostenlos testen) geschmacksneutrale Titan-Wasserflasche(n): Meine Watt-Pedale (Powermeter): Mein Helm: Regenjacke Powerbank Ladestecker (Quick-Charge-Fähig) Radcomputer Garmin Uhr Licht Ultraleichter Notfall Biwi (oder Schlafsack): Isomatte: Zelt, Review: • Das leichteste Zelt für Radreisen – Nordis... Tubeless Repair Kit / Dynaplug oder (lässt sich optional in der Kurbel-Hohlachse unterbringen) TPU Ersatzschlauch TPU kompatibles Flickzeug Kleine Alu-Pumpe (Carbon Modelle gehen schneller kaputt): 2x Reifenheber (extrem stabil und trotzdem leicht): Inbusschlüssel z.B. 2-8 mm (individuell je nach Bike) Meine Kopfhörer:
In our dataset, United States is where Shokz had the most influencer activity. 24.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
France (10.5%)
Japan (9.8%)
Indonesia (5.3%)
powered by
Shokz's influencer activity by market
United States24.8%
France10.5%
Japan9.8%
Indonesia5.3%
Germany4.8%
Other44.8%
Here is another example of Shokz collaborating with an influencer in United States.
lizzie_liu x Shokz
lizzie_liu
@lizzie_liu
18 Jun, 26
1.9M
[...] can convince almost anyone to swim 😭 @shokzusa #ShokzPartner #Shokz #OpenSwimPro [...]
Shokz's influencer activity vs. related brands
Shokz, JLab, and Skullcandy all compete in consumer audio for active and everyday listeners, frequently leaning on tech reviewers and fitness creators to drive awareness and purchase intent.
Total influencer content
powered by
Shokz vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Shokz
JLab
Skullcandy
JLab leads with 10.7k sponsored posts, significantly outpacing Shokz (3.3k posts) and Skullcandy (2k posts). Across all three brands, the average volume is 5.3k posts, indicating mature, scaled influencer programs.
By social platform
powered by
Shokz vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Shokz
JLab
Skullcandy
Shokz leads on Instagram and YouTube, while JLab leads on TikTok. The gap is most notable on TikTok, with JLab at 9.9k, Shokz at 1.6k, Skullcandy at 738 posts. JLab's activity is particularly concentrated on TikTok. On TikTok, JLab has posted far more content than Shokz or Skullcandy.
By geographical market
powered by
Shokz vs. related brands influencer activity (by country)
Estimated sponsored posts in Shokz's top markets
Shokz
JLab
Skullcandy
JLab has the highest estimated sponsored-post volume in United States (6.9k posts, 64.8%), United Kingdom (597 posts, 5.6%), Taiwan (469 posts, 4.4%), while Shokz has the highest estimated sponsored-post volume in France (346 posts, 10.5%), Japan (323 posts, 9.8%), while Skullcandy has the highest estimated sponsored-post volume in India (311 posts, 15.3%), Mexico (116 posts, 5.7%). Looking at United States specifically, the split is JLab at 6.9k posts (64.8%), Shokz at 816 posts (24.8%), Skullcandy at 775 posts (38.1%). Shokz's strength in France and Japan may indicate a home-market focus, while JLab shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.