Shokz Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.2k pieces of influencer content sponsored by Shokz over the last 12 months.
This report breaks down where & how Shokz invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Shokz, see here: Shokz influencers.
Influencer activity throughout the year
Shokz's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Shokz's influencer activity by month
Number of sponsored posts
Shokz's influencer output appears relatively consistent throughout the year, averaging about 600 sponsored posts per month. April recorded the highest volume at 807 posts (35% above average), while May was the quietest at 253 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Shokz's sponsored influencer collaborations break down by social platform:
- Instagram: 6.3k posts (87%)
- TikTok: 916 posts (12.7%)
- YouTube: 21 posts (0.3%)
Shokz's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Shokz.
Here are 3 examples of Shokz's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
contessiluigi x Shokz
![Instagram post by @contessiluigi for Shokz. Caption reads: [...] idéal pour craquer sur les *produits Shokz*....](https://images.od.modash.io/f7ccbce6bec228f5cd9b4eb5716341f028d3bca0)
Influencer bio
Luxury is in the details ✨ Inside private aviation ✈️ 🇮🇹 Italian in Paris 🇫🇷 Access over aesthetics Ambassador @shokzfrance and @rokid_global
Collaboration metrics
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arielyu.fit x Shokz
Influencer bio
ArielYuFitTT@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
CEONTHEMAKING x Shokz
Influencer bio
I review stuff! ceonthemaking@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 54.3%
- Posts: 45.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Shokz are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Shokz's influencers average views (Instagram)
Based on each influencer's average views per post
Shokz's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (992.5k avg views/post, 26.1k followers):
thedonutdaddy x Shokz
Influencer bio
I know what you knead mgmt: donutdaddy@madebymuse.com.au My new Cookbook👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post, 67.4k followers):
ashleycayuca x Shokz
Influencer bio
founder & creative director @rockwellrunclub former dlsu women’s basketball
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Shokz's repeat partnerships
Out of 3.2k unique influencers in our dataset, 199 of them (6%) posted content for Shokz in 3 or more separate calendar months. The most consistent partner is @running_elli.sabeth, who has collaborated across 12 months with 184 total posts.
Here are 3 examples of Shokz's repeat influencer partnerships, with links to the sponsored content.
running_elli.sabeth x Shokz
amyygomes x Shokz
![Instagram post by @amyygomes for Shokz. Caption reads: [...] those goals together ✨ 🎧 @shokzusa for....](https://images.od.modash.io/85f3b78c5cd6c0e05dc9d2bbd62a75b740ccae67)
![Instagram post by @amyygomes for Shokz. Caption reads: [...] largest running party. 🎧 @shokzusa code....](https://images.od.modash.io/cbf5210bbf075843727cdd18b7801864772c9a81)
![Instagram post by @amyygomes for Shokz. Caption reads: [...] do. 🏃🏽♀️ @SPIbelt “AMYG20” @Shokz Sports....](https://images.od.modash.io/a50fbe46f16326340a1ddbc368262edcf5846f4e)
minq_park x Shokz
![Instagram post by @minq_park for Shokz. Caption reads: [...] 감동은 100 귀는 열려 있고, 집중은 더 단단해진다. @shokzkr #샥즈....](https://images.od.modash.io/6c9613e353f963b0f172a8892ba615b3e0af2db3)
![Instagram post by @minq_park for Shokz. Caption reads: Shokz is with me on every Dubai [...].](https://images.od.modash.io/8c85393c4713ae45ab895aeac16fa46b5863484f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Shokz had the most influencer activity. 28% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (13.5%)
- France (6%)
- Thailand (5.9%)
Shokz's influencer activity by market
Here is another example of Shokz collaborating with an influencer in United States.
katenorkeliunas x Shokz
Shokz's influencer activity vs. related brands
Shokz competes with Skullcandy and JLab in consumer audio, targeting active and commuting use cases that are commonly influenced by creator-led sound tests, comparisons, and lifestyle reviews.
Total influencer content
Shokz vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
JLab leads with 11.1k sponsored posts, significantly outpacing Shokz (7.2k posts) and Skullcandy (1.8k posts). Across all three brands, the average volume is 6.7k posts, indicating mature, scaled influencer programs.
By social platform
Shokz vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Shokz leads on Instagram, while JLab has the most activity on TikTok and Skullcandy has the most activity on YouTube. The gap is most notable on TikTok, with JLab at 10.4k, Shokz at 916, Skullcandy at 613 posts. Shokz's activity is particularly concentrated on Instagram. JLab has far more TikTok posts than Shokz and Skullcandy, while Shokz has far more Instagram posts than JLab and Skullcandy.
By geographical market
Shokz vs. related brands influencer activity (by country)
Estimated sponsored posts in Shokz's top markets
JLab has the highest estimated sponsored-post volume in United States (8.1k posts, 73.5%), India (542 posts, 4.9%), Brazil (409 posts, 3.7%), while Shokz has the highest estimated sponsored-post volume in Japan (972 posts, 13.5%), France (432 posts, 6%). Looking at United States specifically, the split is JLab at 8.1k posts (73.5%), Shokz at 2k posts (28%), Skullcandy at 708 posts (38.3%). Shokz's strength in Japan and France may indicate a home-market focus, while JLab shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Skullcandy's Influencer Marketing Strategy
- JLab's Influencer Marketing Strategy
- Skims's Influencer Marketing Strategy
- Hawaiian Tropic's Influencer Marketing Strategy
- GROWNSY's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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