Shokz Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by Shokz over the last 12 months.
This report breaks down where & how Shokz invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Shokz, see here: Shokz influencers.
Influencer activity throughout the year
Shokz's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Shokz's influencer activity by month
Number of sponsored posts
Shokz's sponsored post volume appears to trend upward over the 12-month period, rising from 89 posts in January to 245 in December. The peak month, December, reached 245 posts, 104% higher than the monthly average of 120.
Shokz's influencer activity by month (views)
Total views on sponsored video posts
November generated the most views at 9.3M, while February recorded the least at 1.4M. Across all tracked posts in the 12-month window, average views per post were 37.1k. Interestingly, the highest-view month (November) does not align with peak post volume (December), which could indicate performance differences across months. The top-performing tracked post, by @katenorkeliunas, generated 1.9M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Shokz's sponsored influencer collaborations break down by social platform:
- Instagram: 917 posts (63.6%)
- TikTok: 372 posts (25.8%)
- YouTube: 153 posts (10.6%)
Shokz's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Shokz.
Here are 3 examples of Shokz's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
katenorkeliunas x Shokz
Influencer bio
food, fun, & feel-good chaos Hoboken // NYC katenorkeliunas@ikonicfox.com
Collaboration metrics
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zachwebber29 x Shokz
Influencer bio
Fashion and lifestyle zachwebber@amiratalent.com
Collaboration metrics
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iJustine x Shokz
Influencer bio
I'm iJustine and I love tech, travel, gaming, health gadgets, scuba diving and 💜 jiu jitsu. My channel focuses on all things tech in every aspect of life! Subscribe and join the fam ☺️🙏🏻 ✉️ Business inquires only: iJustine at addition-llc dot com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 55.5%
- Posts: 44.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Shokz are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Shokz's influencers average views (Instagram)
Based on each influencer's average views per post
With 36% of partnerships featuring creators averaging 10K-50K views, Shokz's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.7M avg views/post):
allie_ostrander x Shokz
![Instagram post by @allie_ostrander for Shokz. Caption reads: [...] starting on June 3rd, you can join the....](https://images.od.modash.io/3e991650820a9f15a0b1e864190d36e04ec3b5a2)
Influencer bio
Pro runner for @oiselle 🕊️ Mental health advocate 🧠 Becoming my fastest, strongest self and utilizing sarcasm whenever possible 😌YouTube & links ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.3k avg views/post):
kanomruu x Shokz
![Instagram post by @kanomruu for Shokz. Caption reads: [...] OpenDots ONE หูฟัง Clip-on
รุ่นแรกของ....](https://images.od.modash.io/d8fff366686f1520e646a56fdd4e8513f056242d)
Influencer bio
Dotlife Ambassador 🤎 📲ติดต่องาน: Line ID : @ĸanoмroo.worĸ ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Shokz's repeat partnerships
Out of 918 unique influencers in our dataset, 44 of them (5%) posted content for Shokz in 3 or more separate calendar months. The most consistent partner is @allie_ostrander, who has collaborated across 9 months with 18 total posts. @dalysdeals alone accounts for 9% of all tracked sponsored content.
Here are 3 examples of Shokz's repeat influencer partnerships, with links to the sponsored content.
allie_ostrander x Shokz
![YouTube post by @allie_ostrander for Shokz. Caption reads: [...] out Shokz headphones: [...].](https://images.od.modash.io/076ba47c048941230c8f248cd33280f641e90bce)
![YouTube post by @allie_ostrander for Shokz. Caption reads: [...] (!!): Oiselle.com
Check out Shokz....](https://images.od.modash.io/4bde9c446a1fe3444b0ee39f47f04ff5b425916b)
![YouTube post by @allie_ostrander for Shokz. Caption reads: [...] out Shokz headphones: [...].](https://images.od.modash.io/8df09ef61734eedfe9b9a4f27788cfa08c7daf44)
sydandmacky x Shokz
![YouTube post by @sydandmacky for Shokz. Caption reads: [...] when customizing your build)
Shokz....](https://images.od.modash.io/6ef355ae1e316d18ac0c39ea05cd3468e017cc8b)
![YouTube post by @sydandmacky for Shokz. Caption reads: [...] when customizing your build)
Shokz....](https://images.od.modash.io/3ad37f2ac3f80f40d51c35e8016ad83057ec78c5)
hanao87_0 x Shokz
![Instagram post by @hanao87_0 for Shokz. Caption reads: ShokzのOpenDots [...].](https://images.od.modash.io/5e97611a60bc57f5a9a702cae9f26adf77d02a8f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Shokz had the most influencer activity. 30.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (28.4%)
- Thailand (6.9%)
- Indonesia (5.8%)
Shokz's influencer activity by market
Here is another example of Shokz collaborating with an influencer in United States.
babybushwhacked x Shokz
![Instagram post by @babybushwhacked for Shokz. Caption reads: [...] enough for things like this with my Shokz....](https://images.od.modash.io/a92da0d28d2fa07d64a3e541d43076891d6aea9d)
Shokz's influencer activity vs. related brands
Shokz competes in audio wearables, similar to JLab and Skullcandy, which target active and commuter listeners with accessible tech. They’re relevant benchmarks for review-led creator campaigns and performance-focused product education.
Total influencer content
Shokz vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Shokz leads with 1.4k sponsored posts, significantly outpacing Skullcandy (245 posts) and JLab (162 posts). Across all three brands, the average volume is 616 posts, suggesting moderate but consistent investment. Shokz has several times more total posts than JLab and Skullcandy in this comparison.
By social platform
Shokz vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Shokz leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Shokz at 917, JLab at 161, Skullcandy at 108 posts. JLab's activity is particularly concentrated on Instagram. Shokz posts far more on TikTok and YouTube than JLab and Skullcandy, while Instagram posting is much closer between Shokz and JLab.
By geographical market
Shokz vs. related brands influencer activity (by country)
Estimated sponsored posts in Shokz's top markets
Shokz has the highest estimated sponsored-post volume in United States (446 posts, 30.9%), Japan (410 posts, 28.4%), Thailand (99 posts, 6.9%), suggesting a Asia focus, while Skullcandy has the highest estimated sponsored-post volume in India (42 posts, 17.2%), United Kingdom (12 posts, 5.1%), while JLab leads in Canada with 5 posts (2.9%). Looking at United States specifically, the split is Shokz at 446 posts (30.9%), JLab at 116 posts (71.4%), Skullcandy at 115 posts (46.9%). Shokz's strength in United States and Japan may indicate a home-market focus, while Skullcandy shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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