Shokz Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 8.4k pieces of influencer content sponsored by Shokz over the last 12 months.
This report breaks down where & how Shokz invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Shokz, see here: Shokz influencers.
Influencer activity throughout the year
Shokz's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Shokz's influencer activity by month
Number of sponsored posts
Shokz's influencer output appears relatively consistent throughout the year, averaging about 695 sponsored posts per month. April recorded the highest volume at 1k posts (48% above average), while January was the quietest at 524 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Shokz's sponsored influencer collaborations break down by social platform:
- Instagram: 6.9k posts (82.6%)
- TikTok: 1.3k posts (15%)
- YouTube: 202 posts (2.4%)
Shokz's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Shokz.
Here are 3 examples of Shokz's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
eiryn.her x Shokz
![Instagram post by @eiryn.her for Shokz. Caption reads: [...] concept with the new OpenDots ONE from....](https://images.od.modash.io/702b4728ae08fe6164cfc3d51a51d1e76f8f6fd8)
Influencer bio
daily outfits, fitness & pieces of my God-centered life 🌺 🇩🇴 dominicana in nyc | marathoner 🏃🏾♀️ 📩 info@tonedwitheiryn.com founder @calmlyblooming 💐
Collaboration metrics
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arielyu.fit x Shokz
Influencer bio
ArielYuFitTT@gmail.com
Collaboration metrics
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iJustine x Shokz
Influencer bio
I'm iJustine and I love tech, travel, gaming, health gadgets, scuba diving and 💜 jiu jitsu. My channel focuses on all things tech in every aspect of life! Subscribe and join the fam ☺️🙏🏻 ✉️ Business inquires only: iJustine at addition-llc dot com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 55.8%
- Posts: 44.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Shokz are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Shokz's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.7% of partnerships featuring creators averaging 10K-50K views, Shokz's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 26.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.1M avg views/post):
thedonutdaddy x Shokz
Influencer bio
I know what you knead mgmt: donutdaddy@madebymuse.com.au My new Cookbook👇
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
pinkrabbit012 x Shokz
![Instagram post by @pinkrabbit012 for Shokz. Caption reads: [...] GAZESHOP, 신세계면세점, 신라면세점, 현대면세점 등 온라인-Shokz....](https://images.od.modash.io/a1fcfb5b9ab2dedda3bf091337f9375edea87c62)
Influencer bio
• 리빙 | 건강 | 뷰티 • 먹으면서 운동하는 건강한 라이프
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Shokz's repeat partnerships
Out of 3.8k unique influencers in our dataset, 232 of them (6%) posted content for Shokz in 3 or more separate calendar months. The most consistent partner is @trackclubbabe, who has collaborated across 12 months with 113 total posts.
Here are 3 examples of Shokz's repeat influencer partnerships, with links to the sponsored content.
jomeri929 x Shokz
![Instagram post by @jomeri929 for Shokz. Caption reads: [...] 하고 보면서 최대한 누워있기... 나만 그래? 🫧😳 @shokzkr....](https://images.od.modash.io/58ab0d14c2fc0e836045d6942fee0307c294d572)
![Instagram post by @jomeri929 for Shokz. Caption reads: #광고 @shokzkr 운동 할때 저의 애정템 #오픈런프로2 가 [...].](https://images.od.modash.io/b237eee950600921a891366959f7e392cc969709)
![Instagram post by @jomeri929 for Shokz. Caption reads: [...] 라이딩 하는 친구에게 공유하기 #폭염꿀팁 #폭염 W. @shokzkr....](https://images.od.modash.io/c2d4edac51c29bc5ce91eea612ed488590394c57)
minq_park x Shokz
![Instagram post by @minq_park for Shokz. Caption reads: [...] 기술로, 일상과 훈련의 밸런스를 잡아주네요. #샥즈 #shokz #오픈핏프로....](https://images.od.modash.io/fda9609ac15ee8db54cc5f370b580921d54882e8)
![Instagram post by @minq_park for Shokz. Caption reads: Shokz is with me on every Dubai [...].](https://images.od.modash.io/8c85393c4713ae45ab895aeac16fa46b5863484f)
ottorunclub x Shokz
![Instagram post by @ottorunclub for Shokz. Caption reads: [...] odaklanıyorsun. Bizim Shokz’da en sevdiğimiz....](https://images.od.modash.io/ddd96baa24d078314cdbf255232dcdd38fea9354)
![Instagram post by @ottorunclub for Shokz. Caption reads: [...] ve geri bükülmelerde. 🫠 Shokz OpenDots ONE....](https://images.od.modash.io/901246e88db3034cccfc6049789d8e0bff4685c3)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Shokz had the most influencer activity. 26.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (12.9%)
- France (7%)
- Indonesia (5.4%)
Shokz's influencer activity by market
Here is another example of Shokz collaborating with an influencer in United States.
its.avelyn x Shokz
Shokz's influencer activity vs. related brands
Shokz competes for active and commuter audio buyers, where JLab and Skullcandy are also key players with strong performance-to-price positioning. They’re practical peers for comparing influencer seeding, review content, and fitness lifestyle integrations.
Total influencer content
Shokz vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
JLab leads with 10.7k sponsored posts, notably outpacing Shokz (8.4k posts) and Skullcandy (2k posts). Across all three brands, the average volume is 7k posts, indicating mature, scaled influencer programs.
By social platform
Shokz vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Shokz leads on Instagram and YouTube, while JLab leads on TikTok. The gap is most notable on TikTok, with JLab at 10k, Shokz at 1.3k, Skullcandy at 669 posts. Shokz's activity is particularly concentrated on Instagram. Shokz and Skullcandy have far more Instagram posts than JLab, while JLab has far more TikTok posts than Shokz and Skullcandy.
By geographical market
Shokz vs. related brands influencer activity (by country)
Estimated sponsored posts in Shokz's top markets
JLab has the highest estimated sponsored-post volume in United States (6.9k posts, 64.5%), India (537 posts, 5%), United Kingdom (451 posts, 4.2%), while Shokz has the highest estimated sponsored-post volume in Japan (1.1k posts, 12.9%), France (585 posts, 7%), while Skullcandy leads in Brazil with 111 posts (5.6%). Looking at United States specifically, the split is JLab at 6.9k posts (64.5%), Shokz at 2.2k posts (26.1%), Skullcandy at 717 posts (36.3%). Shokz's strength in Japan and France may indicate a home-market focus, while JLab shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- JLab's Influencer Marketing Strategy
- Skullcandy's Influencer Marketing Strategy
- Skims's Influencer Marketing Strategy
- Hawaiian Tropic's Influencer Marketing Strategy
- GROWNSY's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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