We analyzed 6.5k pieces of influencer content sponsored by ShopAKIRA over the last 12 months.
This report breaks down where & how ShopAKIRA invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ShopAKIRA, see here: ShopAKIRA influencers.
ShopAKIRA's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
ShopAKIRA's sponsored post volume peaks in December with 909 posts, 69% higher than the monthly average of 539. April recorded the lowest activity at 337 posts, 37% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ShopAKIRA's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for ShopAKIRA.
Here are 3 examples of ShopAKIRA's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🌸 Chi TV |Beauty|Wellness|Lifestyle ✨Helping you slowdown & feel at home in yourself 📍 Chicago 📩 chitv.media1@gmail.com|Jeremiah 29|🕶️20% off KKVB50
Collaboration metrics
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Influencer bio
Your Fashion Bestie 📩 collabs welcome thelookbyneen@gmail.com
Collaboration metrics
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Influencer bio
I do everything Amazon Fashion Fitness Actress Hair Lifestyle DIY 🤍
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers ShopAKIRA are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 34.7% of partnerships featuring creators averaging 1K-5K views, ShopAKIRA's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (270.1k avg views/post):
Influencer bio
📍Htx -MIA A Millennial Mom 💕 Try-ons, reviews, & travel inspo 🌍 💌: citygirlturnedmommgmt@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.6k avg views/post):
Influencer bio
Celebrity stylist shaping soft masc style & modern motherhood ☆ ✉️JAZZY@thebeautifulbostonian.com ↓ Outfits, rituals & lived-in beauty
Collaboration metrics
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Out of 2.5k unique influencers in our dataset, 133 of them (5%) posted content for ShopAKIRA in 3 or more separate calendar months. The most consistent partner is @biancasamonefinds, who has collaborated across 12 months with 102 total posts.
Here are 3 examples of ShopAKIRA's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where ShopAKIRA had the most influencer activity. 83.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of ShopAKIRA collaborating with an influencer in United States.
ShopAKIRA competes with VICI COLLECTION and Beginning Boutique in boutique women’s fashion, targeting similar trend shoppers through influencer styling, seasonal edits, and discount-code promotions.
Total sponsored posts tracked (last 12 months)
ShopAKIRA leads with 6.5k sponsored posts, significantly outpacing Beginning Boutique (3.3k posts) and VICI COLLECTION (3k posts). Across all three brands, the average volume is 4.3k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
ShopAKIRA leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with ShopAKIRA at 2.7k, Beginning Boutique at 1.6k, VICI COLLECTION at 0 posts. VICI COLLECTION's activity is particularly concentrated on Instagram. ShopAKIRA has a much larger TikTok presence, while VICI COLLECTION has no posts on TikTok or YouTube.
Estimated sponsored posts in ShopAKIRA's top markets
ShopAKIRA has the highest estimated sponsored-post volume in United States (5.5k posts, 83.8%), Brazil (195 posts, 3%), India (117 posts, 1.8%), while Beginning Boutique has the highest estimated sponsored-post volume in Australia (834 posts, 25.3%), United Kingdom (152 posts, 4.6%), while VICI COLLECTION leads in Canada with 122 posts (4.1%). Looking at United States specifically, the split is ShopAKIRA at 5.5k posts (83.8%), VICI COLLECTION at 2.3k posts (76.7%), Beginning Boutique at 1.8k posts (53.1%). ShopAKIRA's strength in United States may indicate a home-market focus, while Beginning Boutique shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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