VICI COLLECTION Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.3k pieces of influencer content sponsored by VICI COLLECTION over the last 12 months.
This report breaks down where & how VICI COLLECTION invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with VICI COLLECTION, see here: VICI COLLECTION influencers.
Influencer activity throughout the year
VICI COLLECTION's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
VICI COLLECTION's influencer activity by month
Number of sponsored posts
VICI COLLECTION's influencer output appears relatively consistent throughout the year, averaging about 184 sponsored posts per month. November recorded the highest volume at 242 posts (32% above average), while January was the quietest at 133 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of VICI COLLECTION's sponsored influencer collaborations break down by social platform:
- Instagram: 2.2k posts (98.3%)
- YouTube: 39 posts (1.7%)
VICI COLLECTION's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for VICI COLLECTION.
Here are 2 examples of VICI COLLECTION's recent sponsored collaborations (one each for Instagram, YouTube).
shopclassycleanchic x VICI COLLECTION
Influencer bio
👋🏽 your personal special occasion shopper 🎬 vlogs & behind the scenes 📍denver shop my vibe ⬇️
Collaboration metrics
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NeishaSalasBerry x VICI COLLECTION
Influencer bio
I share my health journey with Hashimoto's using a meat based ketovore type diet, lifestyle habits, and also my life here in rural Tennessee where we have a small farm with chickens, sheep and more. I love sharing simple recipes and tips and tricks I use to stay healthy and happy.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 72.5%
- Posts: 27.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers VICI COLLECTION are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
VICI COLLECTION's influencers average views (Instagram)
Based on each influencer's average views per post
With 30.5% of partnerships featuring creators averaging 10K-50K views, VICI COLLECTION's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 27.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (317.8k avg views/post, 13.6k followers):
nicholeciotti x VICI COLLECTION
Influencer bio
💁♀️ Your shortcut to better hair days 📱 Co-founder @luxestudioapp ☀️ SF Bay Area 📧 nicholeciotti@viralnationtalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post, 99.9k followers):
random_housewife x VICI COLLECTION
Influencer bio
✨Mixing high & low FASHION 🌍 TRAVEL inspo + guides 🍳 Home-cooked magic💪 Healthy, balanced living Turning the everyday into the extraordinary; Links⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
VICI COLLECTION's repeat partnerships
Out of 806 unique influencers in our dataset, 65 of them (8%) posted content for VICI COLLECTION in 3 or more separate calendar months. The most consistent partner is @minimally_her, who has collaborated across 13 months with 55 total posts.
Here are 3 examples of VICI COLLECTION's repeat influencer partnerships, with links to the sponsored content.
shopclassycleanchic x VICI COLLECTION
caitlynwarakomski x VICI COLLECTION
lovinglifeinstyle x VICI COLLECTION
![Instagram post by @lovinglifeinstyle for VICI COLLECTION. Caption reads: [...] link or shop here: #ad #vicicollection....](https://images.od.modash.io/daf5aca4c6dd4b9da5368ca3c73f4acbc380c1d2)
![Instagram post by @lovinglifeinstyle for VICI COLLECTION. Caption reads: [...] for 35% 😘💕 #ad @Vici #vicicollection....](https://images.od.modash.io/5f9254d82303b26bbef52fe45d5037b7801df48f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where VICI COLLECTION had the most influencer activity. 76.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (3.9%)
- Brazil (3.7%)
- United Kingdom (3.3%)
VICI COLLECTION's influencer activity by market
Here is another example of VICI COLLECTION collaborating with an influencer in United States.
betterwithchardonnay x VICI COLLECTION
VICI COLLECTION's influencer activity vs. related brands
VICI COLLECTION’s boutique women’s fashion customer overlaps strongly with Petalandpup and Pink Lily, which also compete via frequent new arrivals, outfit inspiration, and creator discount codes.
Total influencer content
VICI COLLECTION vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Petalandpup leads with 2.8K sponsored posts, notably outpacing VICI COLLECTION (2.3K posts) and Pink Lily (673 posts). Across all three brands, the average volume is 1.9K posts, suggesting established influencer marketing investments.
By social platform
VICI COLLECTION vs. related brands influencer activity (by social platform)
Sponsored posts by platform
VICI COLLECTION leads on Instagram, while Petalandpup has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Petalandpup at 1.3K, VICI COLLECTION at 0, Pink Lily at 0 posts. VICI COLLECTION's activity is particularly concentrated on Instagram. Petalandpup is the only brand with a large TikTok post count, while VICI COLLECTION and Pink Lily have none.
By geographical market
VICI COLLECTION vs. related brands influencer activity (by country)
Estimated sponsored posts in VICI COLLECTION's top markets
VICI COLLECTION has the highest estimated sponsored-post volume in United States (1.7K posts, 76.9%), Canada (88 posts, 3.9%), Brazil (83 posts, 3.7%), suggesting a North America focus, while Petalandpup has the highest estimated sponsored-post volume in Australia (531 posts, 19.2%), United Kingdom (108 posts, 3.9%). Looking at United States specifically, the split is VICI COLLECTION at 1.7K posts (76.9%), Petalandpup at 1.6K posts (59.1%), Pink Lily at 555 posts (82.5%). VICI COLLECTION's strength in United States may indicate a home-market focus, while Petalandpup shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Petalandpup's Influencer Marketing Strategy
- Pink Lily's Influencer Marketing Strategy
- Jaded LDN's Influencer Marketing Strategy
- OLIPOP's Influencer Marketing Strategy
- MADE BY MITCHELL's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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