We analyzed 3.0k pieces of influencer content sponsored by VICI COLLECTION over the last 12 months.
This report breaks down where & how VICI COLLECTION invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with VICI COLLECTION, see here: VICI COLLECTION influencers.
VICI COLLECTION's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
VICI COLLECTION's sponsored post volume peaks in March with 383 posts, 54% higher than the monthly average of 248. February recorded the lowest activity at 85 posts, 66% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of VICI COLLECTION's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for VICI COLLECTION.
Here are 2 examples of VICI COLLECTION's recent sponsored collaborations (one each for Instagram, YouTube).
Influencer bio
Caitlyn Warakomski 🌞 Pronounced: WAR-A-KOM (like .com) – SKI (⛷) NJ 🌊 / NYC My brand: @howdoyouwearthat Bride to be 💍 Shop my outfits 👇🏼
Collaboration metrics
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Influencer bio
I share my health journey with Hashimoto's using a meat based ketovore type diet, lifestyle habits, and also my life here in rural Tennessee where we have a small farm with chickens, sheep and more. I love sharing simple recipes and tips and tricks I use to stay healthy and happy.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers VICI COLLECTION are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
VICI COLLECTION's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (494.8k avg views/post):
Influencer bio
ᴡɪғᴇ ʟɪғᴇ ➕ 4 BOYS 💙💙💙💙 & 1 baby GIRL 🎀 [daily vlogs on stories] TikTok @aivanelli PR 📧: hello.luxemama@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.8k avg views/post):
Influencer bio
Jesus is King✞ Working mom, cute clothes + easy meals ✨🍒🧚♀️ 💌 ndegroffmgmt@gmail.com Doing life w/ @ryandegroff & our 3 babes + pup Shop my looks👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 938 unique influencers in our dataset, 88 of them (9%) posted content for VICI COLLECTION in 3 or more separate calendar months. The most consistent partner is @shopclassycleanchic, who has collaborated across 13 months with 45 total posts.
Here are 3 examples of VICI COLLECTION's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where VICI COLLECTION had the most influencer activity. 78.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of VICI COLLECTION collaborating with an influencer in United States.
VICI COLLECTION competes in contemporary women’s fashion, closely overlapping with Pink Lily and White Fox Boutique for everyday outfits and trend-led drops. These brands share the same influencer channels for hauls, styling, and seasonal lookbooks.
Total sponsored posts tracked (last 12 months)
White Fox Boutique leads with 26.6k sponsored posts, significantly outpacing VICI COLLECTION (3k posts) and Pink Lily (473 posts). Across all three brands, the average volume is 10k posts, indicating mature, scaled influencer programs. White Fox Boutique has far more total posts than VICI COLLECTION and Pink Lily.
Sponsored posts by platform
Among these brands, White Fox Boutique leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with White Fox Boutique at 14k, Pink Lily at 343, VICI COLLECTION at 0 posts. VICI COLLECTION's activity is particularly concentrated on Instagram. On TikTok, White Fox Boutique and Pink Lily have many posts while VICI COLLECTION has none.
Estimated sponsored posts in VICI COLLECTION's top markets
White Fox Boutique has the highest estimated sponsored-post volume in United States (14k posts, 51.4%), United Kingdom (4.9k posts, 18.5%), Australia (3.6k posts, 13.7%), while VICI COLLECTION has the highest estimated sponsored-post volume in Canada (123 posts, 4.1%), Brazil (114 posts, 3.8%). Looking at United States specifically, the split is White Fox Boutique at 14k posts (51.4%), VICI COLLECTION at 2.3k posts (78.2%), Pink Lily at 400 posts (84.5%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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