VICI COLLECTION Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 813 pieces of influencer content sponsored by VICI COLLECTION over the last 12 months.

This report breaks down where & how VICI COLLECTION invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with VICI COLLECTION, see here: VICI COLLECTION influencers.

Influencer activity throughout the year

VICI COLLECTION's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

VICI COLLECTION's influencer activity appears to have tapered over the year, from 7 posts in January down to 1 in November. April was the busiest month at 229 posts, 157% above the monthly average. No sponsored posts were tracked in August, October, and December, which may suggest a planned pause in influencer activity.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of VICI COLLECTION's sponsored influencer collaborations break down by social platform:

• Instagram: 784 posts (96.4%)
• YouTube: 29 posts (3.6%)

Instagram influencer marketing is a clear focus for VICI COLLECTION.

Here are 2 examples of VICI COLLECTION's recent sponsored collaborations (one each for Instagram, YouTube).

betterwithchardonnay x VICI COLLECTION

betterwithchardonnay

@betterwithchardonnay

20 Jun, 26

806.3k

18.5k

Jaw on the floor, I need more invites to things so I can wear these beauties! You can get 40% OFF these and the new @vici drop with code: BWC40 Comment “NEED” and I’ll DM you everything + my code. (Affiliate links) #VICIPartner #summerdresses #summeroutfitinspo

Influencer bio

Slightly Tipsy🍷or Under Caffeinated ☕️ Affordable Outfits On My Feed Realistic Mom Life In Stories 👇🏼SHOP IT ALL👇🏼

Collaboration metrics

Post views806.3k

Post EMV $26.0k

More influencer data

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NeishaSalasBerry x VICI COLLECTION

NeishaSalasBerry

@NeishaSalasBerry

21 Feb, 26

81.8k

6.6k

Make sure to check out for 50% off your first purchase #explant #healing #hashimotos Some links are affiliate links meaning I make a small commission when you use these. Thank you for using my links to support my channel! 💌P.O. BOX 486 NEW JOHNSONVILLE TN 37134 ⭐️ Follow Me : ⭐️Shop my outfits : ⭐️IG / neisha_salasberry ⭐️ Amazon Favorites : Discounts and my favorite things : ⭐️ Primal Queen Organ Supplements code ORGAN for 25% off ⭐️AirFyer discount code NEISHA ⭐️My fave clean seasonings code DRBERRY : ⭐️ LOVEVERY PLAY KITS HTTPS://lovevery.pxf.io/Y9VLer #LoveveryGift, #Lovevery ⭐️ Carter’s Kids clothes 20% off discount link : ⭐️ my favorite Keto Wine : ♡ get an extra bottle of wine for only a penny when you use this link ⭐️ shop VICI ⭐️ carnivore crisps code BERRY ⭐️ Pluck Organ Seasonings code DRKEN ⭐️ DAILY MINERAL Drops: (discount) ⭐️ WHITE OAK PASTURES CODE : BERRY ⭐️ Keto Chow: (discount already applied) DRBERRY10 ⭐️ • Code: Neisha for 15% off (one-time use) ⭐️ From Epidemic Sound music for creators - sign up for your music here : Disclaimer: NEISHA does not diagnose, treat, or prevent any medical conditions online; instead, she helps people better understand their health and ways to avoid health problems and promote wellbeing. Make sure you are working with YOUR provider to monitor your health and medications. These posts and videos are not designed to, and do not provide medical advice, professional diagnosis, opinion, treatment, or services to you or to any other individual. ⭐️ carnivore crisps code BERRY ⭐️ REDMONDS SEASONINGS CODE : NEISHA : ⭐️ Pluck Organ Seasonings code DRKEN ⭐️ DAILY MINERAL Drops: (discount) ⭐️ WHITE OAK PASTURES CODE : BERRY ⭐️ Keto Chow: (discount already applied) DRBERRY10 ⭐️ • Code: Neisha for 15% off (one-time use) ⭐️ From Epidemic Sound music for creators - sign up for your music here : Disclaimer: NEISHA does not diagnose, treat, or prevent any medical conditions online; instead, she helps people better understand their health and ways to avoid health problems and promote wellbeing. Make sure you are working with YOUR provider to monitor your health and medications. These posts and videos are not designed to, and do not provide medical advice, professional diagnosis, opinion, treatment, or services to you or to any other individual.

Influencer bio

I share my health journey with Hashimoto's using a meat based ketovore type diet, lifestyle habits, and also my life here in rural Tennessee where we have a small farm with chickens, sheep and more. I love sharing simple recipes and tips and tricks I use to stay healthy and happy.

Collaboration metrics

Post views81.8k

Post EMV $3.1k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 32.6% of partnerships featuring creators averaging 10K-50K views, VICI COLLECTION's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 28%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (142.1k avg views/post, 562.2k followers):

amberlancaster x VICI COLLECTION

amberlancaster

@amberlancaster

26 Apr, 26

173.3k

2.6k

Comment ‘SUMMER’ for links ☀️ want $250 to shop @vici? Comment below and I’ll choose 2 - must be following both accounts! Don’t forget to use AMBERSAVE40 at checkout for 40% off!! hope you’re having a wonderful weekend 🫶🏼 #vicipartner #vacationoutfits #summeroutfits #outfitideas #gdwm

Influencer bio

✨The life of a (game)showgirl @therealpriceisright ✨ Proof that the comeback is always better than the setback 📍 Los Angeles

Collaboration metrics

Post views173.3k

Post EMV $5.5k

More influencer data

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And here is another example with a smaller creator on Instagram (9.2k avg views/post, 25.7k followers):

julzchez x VICI COLLECTION

julzchez

@julzchez

14 Jun, 26

10.5k

a fresh @vici drop from their fab Summer Shop!☀️ all of these styles are amazing easy breezy fits…meaning no zippers…each piece is a pull on one and DONE! Perfect beach or pool to lunch or din looks. I’m wearing a small in everything. use code JULZ40 for 40% off!💅🏼xx #vicidolls #vicipartner #vacationoutfits

Influencer bio

•City girl (Chicago)👉🏻Farmer (Iowa City) •Fluent in fashion, fitness, beauty, books •Collab inquiries: julzwrkout@yahoo.com

Collaboration metrics

Post views10.5k

Post EMV $314

More influencer data

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VICI COLLECTION's repeat partnerships

shopclassycleanchic x VICI COLLECTION

shopclassycleanchic

@shopclassycleanchic

11 Jul, 26

243.7k

2.5k

1, 2... or 8?! comment SHOP to be BEST DRESSED on your next special occasion for under $70 use code emerson40 @vici for 40% off now through tuesday only!! 👰🏼‍♀️🥂🤵🏽‍♂️💍 also snag FREE express shipping on orders over $150 #vicipartner 👉🏼 follow @shopclassycleanchic for more wedding guest and special occasion looks! —— #blacktiewedding #casualdress #vici #weddingguestdress

shopclassycleanchic

@shopclassycleanchic

11 Apr, 26

243.9k

2.1k

1, 2… or 7?! comment SHOP to be BEST DRESSED @ your next wedding for under $65 💕🐚👰🏼‍♀️🌸 use code emerson40 @vici for 40% off this weekend only!! #vicipartner 👉🏼 follow @shopclassycleanchic for more special occasion looks! —— #springdress #weddingguestdress #formaldress #vici

shopclassycleanchic

@shopclassycleanchic

20 Jun, 26

196.1k

2k

1, 2... or 8?! comment SHOP to be BEST DRESSED on your next special occasion for under $45 use code emerson40 @vici for 40% off this weekend only!! 👰🏼‍♀️🥂🌺🌴#vicipartner 👉🏼 follow @shopclassycleanchic for more resortwear and special occasion looks! —— #summerdress #casualdress #vici #weddingguestdress

caitlynwarakomski x VICI COLLECTION

caitlynwarakomski

@caitlynwarakomski

25 Jul, 26

232.1k

3.8k

3 looks from @vici 🙌🏻 lots of denim, easy dresses and perfect for now and later! Comment SHOP for all the links & don’t forget you can use code: CAITLYNSAVE35 for 35% everything!!! #vicipartner

caitlynwarakomski

@caitlynwarakomski

02 May, 26

170k

1.7k

ready for summer in @vici 🌞 // comment SHOP for everything! & you can use code: CAITLYNSAVE35 for 35% off! #vicipartner

caitlynwarakomski

@caitlynwarakomski

04 Apr, 26

151.7k

1.3k

some spring outfit ideas! @vici 💛 // Comment SHOP for all the links and you can use code: CAITLYNSAVE40 for 40% off! & sharing where I’d wear them to below 👇🏼 Look 1: girly daytime brunch, shower, or a sunset dinner on vacation! Look 2: everyday - love this funnel neck jacket! Look 3: destination or summer wedding - love the pop of orange with the green dress! #vicipartner

lovinglifeinstyle x VICI COLLECTION

lovinglifeinstyle

@lovinglifeinstyle

27 May, 26

22.1k

[...] link or shop here: #ad #vicicollection #lovevici #vicipartner [...]

lovinglifeinstyle

@lovinglifeinstyle

22 Jun, 26

17.7k

[...] for 35% off! 💕 #ad #vicicollection #lovevici #vicipartner [...]

lovinglifeinstyle

@lovinglifeinstyle

16 Mar, 26

554

[...] for 35% 😘💕 #ad @Vici #vicicollection #lovevici #vicipartner [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (3.6%)
• United Kingdom (3.2%)
• Brazil (3.1%)

Here is another example of VICI COLLECTION collaborating with an influencer in United States.

shopclassycleanchic x VICI COLLECTION

shopclassycleanchic

@shopclassycleanchic

11 Jul, 26

243.7k

2.5k

1, 2... or 8?! comment SHOP to be BEST DRESSED on your next special occasion for under $70 use code emerson40 @vici for 40% off now through tuesday only!! 👰🏼‍♀️🥂🤵🏽‍♂️💍 also snag FREE express shipping on orders over $150 #vicipartner 👉🏼 follow @shopclassycleanchic for more wedding guest and special occasion looks! —— #blacktiewedding #casualdress #vici #weddingguestdress

VICI COLLECTION's influencer activity vs. related brands

VICI COLLECTION overlaps with Pink Lily and Petalandpup in boutique-style women’s fashion aimed at everyday outfits and occasion looks, with similar influencer-driven styling and haul formats.

Total influencer content

Petalandpup leads with 2.6k sponsored posts, significantly outpacing Pink Lily (1.7k posts) and VICI COLLECTION (813 posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments.

By social platform

Among these brands, Petalandpup leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Petalandpup at 1.3k, VICI COLLECTION at 784, Pink Lily at 665 posts. VICI COLLECTION's activity is particularly concentrated on Instagram. On TikTok, VICI COLLECTION has 0 posts while Pink Lily and Petalandpup each have over 1,000.

By geographical market

Petalandpup has the highest estimated sponsored-post volume in United States (1.6k posts, 60.3%), Australia (485 posts, 18.8%), United Kingdom (101 posts, 3.9%), while Pink Lily leads in Canada with 59 posts (3.4%). Looking at United States specifically, the split is Petalandpup at 1.6k posts (60.3%), Pink Lily at 1.4k posts (82.9%), VICI COLLECTION at 658 posts (80.9%).