VICI COLLECTION Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 405 pieces of influencer content sponsored by VICI COLLECTION over the last 12 months.

This report breaks down where & how VICI COLLECTION invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with VICI COLLECTION, see here: VICI COLLECTION influencers.

Influencer activity throughout the year

VICI COLLECTION's sponsored post volume peaks in March with 52 posts, 53% higher than the monthly average of 34. February recorded the lowest activity at 5 posts, 85% below average. This may indicate a spring and summer campaign focus.

September generated the most views at 2.7M, while February recorded the least at 193.6k. Across all tracked posts in the 12-month window, average views per post were 35.2k. Interestingly, the highest-view month (September) does not align with peak post volume (March), which could indicate performance differences across months. The top-performing tracked post, by @caitlynwarakomski, generated 1.3M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of VICI COLLECTION's sponsored influencer collaborations break down by social platform:

• Instagram: 364 posts (89.9%)
• TikTok: 36 posts (8.9%)
• YouTube: 5 posts (1.2%)

Instagram influencer marketing is a clear focus for VICI COLLECTION.

Here are 3 examples of VICI COLLECTION's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

caitlynwarakomski x VICI COLLECTION

caitlynwarakomski

@caitlynwarakomski

13 Sep, 25

1.3M

19.3k

western boho vibes from @vici and I am soooo into it // THIS DRESS is the perfect fall wedding guest dress! Which look is your favorite? Comment SHOP and I will DM you everything (also included some more new arrivals in the link!) Use code: CAITLYNSAVE30 for 30% off! #vicipartner https://liketk.it/5nX5P

Influencer bio

Caitlyn Warakomski 🌞 Pronounced: WAR-A-KOM (like .com) – SKI (⛷) NJ 🌊 / NYC My brand: @howdoyouwearthat Bride to be 💍 Shop my outfits 👇🏼

Collaboration metrics

Post views 1.3M

Post EMV $41.3k

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reelfoleysound x VICI COLLECTION

reelfoleysound

@reelfoleysound

11 Jun, 25

553.4k

5.9k

[...] paid to walk in style! Thank you @VICI Collection #ViciBabes #Vicidolls #ViciStyle [...]

Influencer bio

EMMY WINNING FOLEY ARTIST BASED CA & NY🇺🇸 Making sound for TV, MOVIES & GAMES

Collaboration metrics

Post views 553.4k

Post EMV $11.4k

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NeishaSalasBerry x VICI COLLECTION

NeishaSalasBerry

@NeishaSalasBerry

28 May, 25

24.4k

2k

Go get you some LMNT Lemonade Salt and get a free sample pack with any purchase : https://drinkLMNT.com/NEISHA Shop : https://lennon-luxe.com #homesteading #homedecor #meatbased Some links are affiliate links meaning I make a small commission when you use these. Thank you for using my links to support my channel! 💌P.O. BOX 486 NEW JOHNSONVILLE TN 37134 ⭐️ Follow Me : ⭐️Shop my outfits : https://www.shopltk.com/explore/neisha ⭐️IG   / neisha_salasberry   ⭐️ Amazon Favorites : https://amazon.com/shop/neishalovesit Discounts and my favorite things : ⭐️ Primal Queen Organ Supplements code ORGAN for 25% off https://www.primalqueen.com/NEISHA01706 ⭐️AirFyer https://www.tastee.net/Neisha discount code NEISHA ⭐️My fave clean seasonings code DRBERRY : https://glnk.io/oq72y/kendberrymd ⭐️ LOVEVERY PLAY KITS HTTPS://lovevery.pxf.io/Y9VLer #LoveveryGift, #Lovevery ⭐️ Carter’s Kids clothes 20% off discount link : https://refer.carters.com/5zwkwy86 ⭐️ my favorite Keto Wine : ♡ get an extra bottle of wine for only a penny when you use this link https://tracking.dryfarmwines.com/SHy ⭐️ shop VICI http://rwrd.io/o2lcxoy?c ⭐️ carnivore crisps code BERRY https://carnivorecrisps.com ⭐️ Pluck Organ Seasonings code DRKEN https://eatpluck.com ⭐️ DAILY MINERAL Drops: https://ketochow.xyz/ref/DrBerryElec (discount) ⭐️ WHITE OAK PASTURES CODE : BERRY https://bit.ly/USmeatDiscount ⭐️ Keto Chow: https://ketochow.xyz/ref/drkenberry (discount already applied) DRBERRY10 ⭐️ • https://equipfoods.com/Neisha Code: Neisha for 15% off (one-time use) ⭐️ From Epidemic Sound music for creators - sign up for your music here : https://www.epidemicsound.com/referra... Disclaimer: NEISHA does not diagnose, treat, or prevent any medical conditions online; instead, she helps people better understand their health and ways to avoid health problems and promote wellbeing. Make sure you are working with YOUR provider to monitor your health and medications. These posts and videos are not designed to, and do not provide medical advice, professional diagnosis, opinion, treatment, or services to you or to any other individual. ⭐️ carnivore crisps code BERRY https://carnivorecrisps.com ⭐️ REDMONDS SEASONINGS CODE : NEISHA : https://redmond.life/collections/orga... ⭐️ Pluck Organ Seasonings code DRKEN https://eatpluck.com ⭐️ DAILY MINERAL Drops: https://ketochow.xyz/ref/DrBerryElec (discount) ⭐️ WHITE OAK PASTURES CODE : BERRY https://bit.ly/USmeatDiscount ⭐️ Keto Chow: https://ketochow.xyz/ref/drkenberry (discount already applied) DRBERRY10 ⭐️ • https://equipfoods.com/Neisha Code: Neisha for 15% off (one-time use) ⭐️ From Epidemic Sound music for creators - sign up for your music here : https://www.epidemicsound.com/referra... Disclaimer: NEISHA does not diagnose, treat, or prevent any medical conditions online; instead, she helps people better understand their health and ways to avoid health problems and promote wellbeing. Make sure you are working with YOUR provider to monitor your health and medications. These posts and videos are not designed to, and do not provide medical advice, professional diagnosis, opinion, treatment, or services to you or to any other individual.

Influencer bio

I share my health journey with Hashimoto's using a meat based ketovore type diet, lifestyle habits, and also my life here in rural Tennessee where we have a small farm with chickens, sheep and more. I love sharing simple recipes and tips and tricks I use to stay healthy and happy.

Collaboration metrics

Post views 24.4k

Post EMV $936

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 33.1% of partnerships featuring creators averaging 1K-5K views, VICI COLLECTION's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (283.7k avg views/post, 1.3M followers):

dederaad x VICI COLLECTION

dederaad

@dederaad

17 May, 25

271.5k

3.9k

Currently: 50 shades of slay (blue & green edition 💙🍀) Use code: DEDE30 for a little summer treat at checkout online & in-store! @vici #vicipartner Comment “LINK” & follow me @Dederaad to get these outfit details sent to your DMs! ✨ Everything is always linked on my (dederaad) profile in the LTK app with sizing details in the caption. You can find all links on my profile 🤍

Influencer bio

Here for a good outfit & a good time 🎉 @raadted wife + mom + Nash @trendmanagement Shop all looks👇🏼

Collaboration metrics

Post views 271.5k

Post EMV $8.5k

More influencer data

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And here is another example with a smaller creator on Instagram (8.7k avg views/post, 34.0k followers):

silagunce x VICI COLLECTION

silagunce

@silagunce

30 Jun, 25

10.9k

1.5k

Serving looks, not just wearing them 😏✨ Styled this gorgeous duo from @vici and I’m obsessed so many ways to mix & match these staples! More of this energy, please 🤍 #thankyou #VICIfinds #StreetStyle #OOTD #VICIstyle #ChicLooks #StyleDiaries #FashionInspo #GinghamVibes #ClosetGoals #VICIpartner @vicidolls @shop.ltk #liketkit

Influencer bio

Style & Fashion Edikted 5’6” Flutist ,Instructor, Maven of 🪈 🎹 Builder #dmv Life Balancing 🟰MomOf4 Join me! silagunces@gmail.com

Collaboration metrics

Post views 10.9k

Post EMV $478

More influencer data

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VICI COLLECTION's repeat partnerships

stylesbybriannajane x VICI COLLECTION

stylesbybriannajane

@stylesbybriannajane

15 Jul, 25

494

Ready for my tropical vacation!🍍🏝️🐠 My Cabana Mood Tropical Print Belted Romper from @vici is Summer approved! Love the fit, flow, and print of dis piece. It’s on sale for 40% OFF! Use code: VACAY40 🌞 Follow my LTK @stylesbybriannajane on the @shop.LTK app to @shop.ltk https://liketk.it/5iVjl WORD of the Day:Philippians 4:13: I can do all things through him who strengthens me. 🌞 #vici#vicipics#vicipartner#tropicallife#tropicalliving#vacationstyle#resortoutfit#resortootd#resortstyle#dallascontentcreator#faithandfashion#vacationstyles#faithinfluencer#targetstyles#amazoninfluencer#tropicalstyle#tropicalprint#tropicalfashion #liketkit #LTKSeasonal #LTKStyleTip #ltksalealert

stylesbybriannajane

@stylesbybriannajane

26 Mar, 25

387

Time to bust out the Spring dresses! Love how girlie and sweet this one from @vici is! 🌸 They have so many other beautiful dresses to choose from! Use my code: BRIANNA30 for 30% off anything you fancy! 🌸 Follow my shop @stylesbybriannajane on the @shop.LTK app to shop this post and get my exclusive app-only content! @shop.ltk https://liketk.it/59uPJ WORD of the Day: Isaiah 40:8 The grass withers and the flowers fall, but the word of our God endures forever.”🌸 #liketkit #LTKSaleAlert #LTKStyleTip #LTKSeasonal#vici#vicidolls#loveVICI#faithandfashion#dallasinfluencer#dallasstyle#springdress#springdresses#eyelet#eyeletdress#shopltk#ltkcreator#pinkboots#dallascontentcreator

stylesbybriannajane

@stylesbybriannajane

05 Jun, 25

386

🔔 Attention all you Dallas ladies! VICI Pop Up is almost over! There is still time to come by and shop their location here until Saturday, June 7th! 🌼 @vici It’s such a beautiful set up with so many amazing New Arrivals! I had such a great experience and time shopping! You don’t want to miss this opportunity if you haven’t gone yet. Use my 30% OFF code: BRIANNA30 🌼 #loveVICI #vicipartner 📍3699 McKinney Ave Suite 315 Dallas, Tx 75204 I also linked all these looks in my LTK just in case! Happy Shopping! https://liketk.it/5fvLi @shop.ltk 🌼 WORD of the Day: Psalm 37:4: Delight yourself in the Lord, and he will give you the desires of your heart. #dallaspopup#vicidolls#vicicollab#sipandshop#faithandfashion#shopmylooks#summertrend#dallasfashion#dallasfashionblogger#faithinfluencer#dallascontentcreator#dallasinfluencer#shopandsave#texasstyle

lovinglifeinstyle x VICI COLLECTION

lovinglifeinstyle

@lovinglifeinstyle

29 Aug, 25

9.8k

707

[...] your Vici order 🍁 #ad #vicicollection #lovevici #vici [...]

lovinglifeinstyle

@lovinglifeinstyle

09 May, 25

8.8k

554

[...] entire order! 😘😘 #ad #vicicollection #vicidolls #vici [...]

lovinglifeinstyle

@lovinglifeinstyle

16 Apr, 25

7.7k

722

Two @vici vacation dresses I am loving right now! 🙌🏼🌺🌴 I wore both of these on my FL spring break trip and they were perfect for the relaxed beachy vibe in St Pete ☀️🌴 Use my code REBECCAP30 for 30% off your Vici order! Shop all my favorite Vici vacation dresses in my LTK, or comment "SHOP" below to receive the link by DM 😘💕☀️🏝️ #Vacationstyle #vacationdress #resortlook #resortstyle #beachstyle https://liketk.it/5biph

shopclassycleanchic x VICI COLLECTION

shopclassycleanchic

@shopclassycleanchic

04 Oct, 25

821.8k

9.7k

1, 2... or 8?! comment SHOP to be BEST DRESSED under $45 for your wedding 🔗👰🏼‍♀️💍🍂🍁my code was increased to 35% off this weekend only 🙌🏽 use code emerson35 for 35% off @vici https://liketk.it/5q51R #vicipartner 👉🏽follow @shopclassycleanchic for more wedding guest and special occasion looks! —— #weddingguest #weddingguestdress #specialoccassion #afforɗablefashion #vici #formalwedding #blacktie #blacktiewedding #fallwedding #winterwedding

shopclassycleanchic

@shopclassycleanchic

12 Jul, 25

712.6k

9.1k

1, 2, 3 or 4?! comment SHOP to be BEST DRESSED under $65 for your next wedding 💍🥂👰🏼‍♀️🌸 use code emerson35 for 35% off @vici 🙌🏽 #vicipartner https://liketk.it/5iEzp 👉🏽follow @shopclassycleanchic for more wedding guest and special occasion looks! —— #weddingguest #weddingguestdress #specialoccasion #vici #swimwear #resortwear #affordablefashion #destinationwedding #beachwedding

shopclassycleanchic

@shopclassycleanchic

06 Sep, 25

640k

6.2k

1, 2… or 8?! comment SHOP to be BEST DRESSED under $65 for your wedding 💍🥂👰🏼‍♀️✨use code emerson30 for 30% off @vici 🙌🏽 #vicipartner https://liketk.it/5nlBE 👉🏽follow @shopclassycleanchic for more wedding guest and special occasion looks! —— #weddingguest #weddingguestdress #specialoccasion #vici #fallwedding #affordablefashion #destinationwedding #beachwedding #blacktiewedding #cocktailattire

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (3.9%)
• Brazil (3.6%)
• United Kingdom (3%)

Here is another example of VICI COLLECTION collaborating with an influencer in United States.

shopclassycleanchic x VICI COLLECTION

shopclassycleanchic

@shopclassycleanchic

04 Oct, 25

821.8k

9.7k

1, 2... or 8?! comment SHOP to be BEST DRESSED under $45 for your wedding 🔗👰🏼‍♀️💍🍂🍁my code was increased to 35% off this weekend only 🙌🏽 use code emerson35 for 35% off @vici https://liketk.it/5q51R #vicipartner 👉🏽follow @shopclassycleanchic for more wedding guest and special occasion looks! —— #weddingguest #weddingguestdress #specialoccassion #afforɗablefashion #vici #formalwedding #blacktie #blacktiewedding #fallwedding #winterwedding

VICI COLLECTION's influencer activity vs. related brands

VICI Collection competes in the trendy, mid-priced women’s boutique apparel space where social-first styling content drives demand. Hello Molly and Beginning Boutique target a very similar demographic with comparable influencer-heavy drops and outfit-led merchandising.

Total influencer content

VICI COLLECTION leads with 405 sponsored posts, notably outpacing Beginning Boutique (335 posts) and Hello Molly (327 posts). Across all three brands, the average volume is 356 posts, indicating limited or experimental influencer activity. The relatively balanced activity suggests comparable influencer marketing investment across the category.

By social platform

VICI COLLECTION leads on Instagram and YouTube, while Hello Molly leads on TikTok. The gap is most notable on Instagram, with VICI COLLECTION at 364, Beginning Boutique at 161, Hello Molly at 147 posts. VICI COLLECTION's activity is particularly concentrated on Instagram. VICI COLLECTION has more than double the Instagram posts of Hello Molly and Beginning Boutique, while Hello Molly and Beginning Boutique each have about five times more TikTok posts than VICI COLLECTION.

By geographical market

VICI COLLECTION has the highest estimated sponsored-post volume in United States (315 posts, 77.9%), Canada (16 posts, 3.9%), Brazil (15 posts, 3.6%), suggesting a North America focus, while Hello Molly has the highest estimated sponsored-post volume in Australia (24 posts, 7.3%), United Kingdom (22 posts, 6.8%). Looking at United States specifically, the split is VICI COLLECTION at 315 posts (77.9%), Hello Molly at 201 posts (61.6%). VICI COLLECTION's strength in United States may indicate a home-market focus, while Hello Molly shows broader regional investment.