VICI COLLECTION Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.3k pieces of influencer content sponsored by VICI COLLECTION over the last 12 months.
This report breaks down where & how VICI COLLECTION invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with VICI COLLECTION, see here: VICI COLLECTION influencers.
Influencer activity throughout the year
VICI COLLECTION's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
VICI COLLECTION's influencer activity by month
Number of sponsored posts
VICI COLLECTION's sponsored post volume appears to trend upward over the 12-month period, rising from 121 posts in January to 180 in December. The peak month, May, reached 263 posts, 38% higher than the monthly average of 191.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of VICI COLLECTION's sponsored influencer collaborations break down by social platform:
- Instagram: 2.3k posts (99.8%)
- YouTube: 4 posts (0.2%)
VICI COLLECTION's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for VICI COLLECTION.
Here are 2 examples of VICI COLLECTION's recent sponsored collaborations (one each for Instagram, YouTube).
caitlynwarakomski x VICI COLLECTION
Influencer bio
Caitlyn Warakomski 🌞 Pronounced: WAR-A-KOM (like .com) – SKI (⛷) NJ 🌊 / NYC My brand: @howdoyouwearthat Bride to be 💍 Shop my outfits 👇🏼
Collaboration metrics
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MeridethMorgan x VICI COLLECTION
Influencer bio
Hey girl! Welcome to my channel! I’m Merideth, a midsize and curvy content creator on a mission to empower women to build their self-confidence through fashion. I try to find clothes that fit our small waists, big butts, pear/triangle shapes, and hourglass figures. If you're looking for fashion inspo, midsize try-on hauls, denim guides, and outfit inspo, you're in the right place! I’m here to inspire women to embrace their bodies—whether you’re searching for the fashion trends, denim that fits, or just need a boost of confidence for your next OOTD, I’ve got you! Loving ourselves shouldn’t be radical. My goal is to help you embrace your curves and build lasting self-confidence. Subscribe for weekly videos celebrating midsize and curvy fashion, body positivity, and tips that make you feel amazing! Here are my sizes for reference: Tops: M Bottoms: 8/10 Bust: 34D Waist: 29" Hip: 44" Height: 5’7” Be sure to check out my site for more: MeridethMorgan.com Thanks for being here!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 67.4%
- Posts: 32.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers VICI COLLECTION are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
VICI COLLECTION's influencers average views (Instagram)
Based on each influencer's average views per post
VICI COLLECTION's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (588.5k avg views/post, 12.8k followers):
aivanelli x VICI COLLECTION
Influencer bio
Page for the girlies only 💕👯♀️ ᴡɪғᴇ ʟɪғᴇ ➕ 4 BOYS 💙💙💙💙 & 1 baby GIRL 🎀 [daily vlogs on stories] TikTok @aivanelli PR 📧: hello.luxemama@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.6k avg views/post, 16.1k followers):
gabievossler x VICI COLLECTION
Influencer bio
Just a mom trying to make ordinary days magical 💗 Homemaking • adventures• style • life • sewing • gardening 🏔️ Colorado Shop my @shop.ltk below 👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
VICI COLLECTION's repeat partnerships
Out of 776 unique influencers in our dataset, 70 of them (9%) posted content for VICI COLLECTION in 3 or more separate calendar months. The most consistent partner is @leanncaves, who has collaborated across 12 months with 47 total posts.
Here are 3 examples of VICI COLLECTION's repeat influencer partnerships, with links to the sponsored content.
shopclassycleanchic x VICI COLLECTION
nicole__colee x VICI COLLECTION
![Instagram post by @nicole__colee for VICI COLLECTION. Caption reads: [...] right to your DMs ❤️🤍 #ViciCollection....](https://images.od.modash.io/07ce5fb075cd2e8a81ac9eb3866a7219e04a8c69)
![Instagram post by @nicole__colee for VICI COLLECTION. Caption reads: [...] #VICIGirls #HolidayDrop #VICICollection....](https://images.od.modash.io/ff3ff93bfc84700da3f61ef9f4eba838b85096bb)
lovinglifeinstyle x VICI COLLECTION
![Instagram post by @lovinglifeinstyle for VICI COLLECTION. Caption reads: [...] for 35% 😘💕 #ad @Vici #vicicollection....](https://images.od.modash.io/5f9254d82303b26bbef52fe45d5037b7801df48f)
![Instagram post by @lovinglifeinstyle for VICI COLLECTION. Caption reads: [...] your Vici order 🍁 #ad #vicicollection....](https://images.od.modash.io/fafe28d9907ea32c4223dc3ec7ab5426b142c409)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where VICI COLLECTION had the most influencer activity. 77.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (4%)
- Brazil (3.8%)
- United Kingdom (3.3%)
VICI COLLECTION's influencer activity by market
Here is another example of VICI COLLECTION collaborating with an influencer in United States.
shopclassycleanchic x VICI COLLECTION
VICI COLLECTION's influencer activity vs. related brands
VICI COLLECTION competes with Petalandpup and Showpo in women’s apparel built around frequent newness and influencer-led outfit inspiration. These brands are comparable for affiliate programs, drop calendars, and boutique-style styling content.
Total influencer content
VICI COLLECTION vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Showpo leads with 3.1k sponsored posts, significantly outpacing VICI COLLECTION (2.3k posts) and Petalandpup (2.3k posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs.
By social platform
VICI COLLECTION vs. related brands influencer activity (by social platform)
Sponsored posts by platform
VICI COLLECTION leads on Instagram, while Showpo has the most activity on TikTok and Petalandpup has the most activity on YouTube. The gap is most notable on Instagram, with VICI COLLECTION at 2.3k, Showpo at 2k, Petalandpup at 1.2k posts. VICI COLLECTION's activity is particularly concentrated on Instagram. VICI COLLECTION has no TikTok posts while Petalandpup and Showpo each have close to 900 or more.
By geographical market
VICI COLLECTION vs. related brands influencer activity (by country)
Estimated sponsored posts in VICI COLLECTION's top markets
VICI COLLECTION has the highest estimated sponsored-post volume in United States (1.8k posts, 77.8%), Canada (92 posts, 4%), Brazil (87 posts, 3.8%), suggesting a North America focus, while Showpo has the highest estimated sponsored-post volume in Australia (520 posts, 16.7%), United Kingdom (184 posts, 5.9%). Looking at United States specifically, the split is VICI COLLECTION at 1.8k posts (77.8%), Showpo at 1.5k posts (47.6%), Petalandpup at 1.3k posts (57.9%). VICI COLLECTION's strength in United States may indicate a home-market focus, while Showpo shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Petalandpup's Influencer Marketing Strategy
- Showpo's Influencer Marketing Strategy
- Jaded LDN's Influencer Marketing Strategy
- OLIPOP's Influencer Marketing Strategy
- MADE BY MITCHELL's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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