We analyzed 10.6k pieces of influencer content sponsored by REVOLVE over the last 12 months.
This report breaks down where & how REVOLVE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with REVOLVE, see here: REVOLVE influencers.
REVOLVE maintains a steady pace of influencer content throughout the year. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
REVOLVE's influencer output appears relatively consistent throughout the year, averaging about 884 sponsored posts per month. July recorded the highest volume at 1k posts (18% above average), while January was the quietest at 732 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of REVOLVE's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for REVOLVE.
Here are 1 examples of REVOLVE's recent sponsored collaborations (one each for Instagram).
Influencer bio
O‘ahu, Hawai‘i @premiermodeling 💌 cassidyjoyw@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers REVOLVE are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 31.2% of partnerships featuring creators averaging 10K-50K views, REVOLVE's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (3.7M avg views/post):
Influencer bio
beauty + fashion + lifestyle ✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
Influencer bio
✨ Fashion / Lifestyle /🤳Tips de creación de contenido Mgmt: lynnvizcarra@behindagency.mx SHOP MY PRESETS👇🏻 @lynnpresets
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 4.2k unique influencers in our dataset, 384 of them (9%) posted content for REVOLVE in 3 or more separate calendar months. The most consistent partner is @monaabedian, who has collaborated across 13 months with 73 total posts.
Here are 3 examples of REVOLVE's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where REVOLVE had the most influencer activity. 60% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of REVOLVE collaborating with an influencer in United States.
REVOLVE overlaps strongly with OH POLLY and White Fox Boutique in occasionwear and influencer-led fashion drops, competing for the same social-first, style-focused audience across Instagram and TikTok.
Total sponsored posts tracked (last 12 months)
White Fox Boutique leads with 25.8k sponsored posts, significantly outpacing REVOLVE (10.6k posts) and OH POLLY (9.6k posts). Across all three brands, the average volume is 15.4k posts, indicating mature, scaled influencer programs. White Fox Boutique has multiple times more total posts than REVOLVE or OH POLLY.
Sponsored posts by platform
Among these brands, White Fox Boutique leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with White Fox Boutique at 13.6k, OH POLLY at 3.2k, REVOLVE at 0 posts. REVOLVE's activity is particularly concentrated on Instagram. White Fox Boutique and OH POLLY have active TikTok and YouTube posting, while REVOLVE has no posts on those platforms in this dataset.
Estimated sponsored posts in REVOLVE's top markets
White Fox Boutique has the highest estimated sponsored-post volume in United States (12k posts, 47.5%), United Kingdom (4.9k posts, 18.8%), Australia (3.7k posts, 14.3%), while REVOLVE leads in Brazil with 564 posts (5.3%), while OH POLLY leads in India with 403 posts (4.2%). Looking at United States specifically, the split is White Fox Boutique at 12k posts (47.5%), REVOLVE at 6.4k posts (60%), OH POLLY at 3.5k posts (36.9%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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