We analyzed 4.1k pieces of influencer content sponsored by The Lip Bar over the last 12 months.
This report breaks down where & how The Lip Bar invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with The Lip Bar, see here: The Lip Bar influencers.
The Lip Bar's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
The Lip Bar's influencer output appears relatively consistent throughout the year, averaging about 338 sponsored posts per month. October recorded the highest volume at 405 posts (20% above average), while February was the quietest at 222 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of The Lip Bar's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for The Lip Bar.
Here are 3 examples of The Lip Bar's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
in my luva girl era 💕
Collaboration metrics
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Influencer bio
✨FASHION FINDS ✨ Collab@moraielise.com 📍Dallas,Tx
Collaboration metrics
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Influencer bio
Welcome to Politics & Fashion, a space dedicated to style and self-care. If you're interested in creating a wardrobe you love and learning how to shop with intention, then welcome to the family! I post videos one to two times a week. Join our tribe! Grab My New E-Book → https://dynamic-rain-82655.myflodesk.com/e18ijd2t7m?mcp_token=eyJwaWQiOjExODQ5NjMsInNpZCI6MzY0NjY3ODAxLCJheCI6ImJkNDY2ZTdhNzIzNmY1OTAwMGZjNzUyM2E2MWQ4YmNhIiwidHMiOjE3NTY5MTgzNTksImV4cCI6MTc1OTMzNzU1OX0.IKXmJuVo_o73UImC2oMP9P1g2WipTwLbSCl7lYMtCWU Blog → http://politicsandfashionblog.com Instagram → https://www.instagram.com/politicsandfshn Tiktok → @politicsandfshn Podcast → https://www.justuspodcast.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers The Lip Bar are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 60.2% of partnerships featuring creators averaging <1K views, The Lip Bar's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (151.5k avg views/post):
Influencer bio
shayla@rangemp.com Founder: @szn10fitness IG: makeupshayla
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
Sell more. Learn to Market. Increase Sales💰| UGC Creator | Get Training↙️
Collaboration metrics
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Out of 1.7k unique influencers in our dataset, 158 of them (9%) posted content for The Lip Bar in 3 or more separate calendar months. The most consistent partner is @shonharvey, who has collaborated across 12 months with 40 total posts. @TheRealTabithaSpeaks alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of The Lip Bar's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where The Lip Bar had the most influencer activity. 87.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of The Lip Bar collaborating with an influencer in United States.
Juvia’s Place and Revlon are direct color-cosmetics competitors that overlap with The Lip Bar in lip and makeup offerings and target similar mass/prestige beauty shoppers. Both also compete for the same influencer and social-first attention across shade range, affordability, and retail distribution.
Total sponsored posts tracked (last 12 months)
Juvia’s Place leads with 9.1k sponsored posts, significantly outpacing Revlon (5.9k posts) and The Lip Bar (4.1k posts). Across all three brands, the average volume is 6.4k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
The Lip Bar leads on YouTube, while Revlon has the most activity on Instagram and Juvia’s Place has the most activity on TikTok. The gap is most notable on TikTok, with Juvia’s Place at 6.5k, The Lip Bar at 2.5k, Revlon at 2.4k posts. Juvia’s Place's activity is particularly concentrated on TikTok. On TikTok, Juvia’s Place has several thousand more posts than The Lip Bar and Revlon.
Estimated sponsored posts in The Lip Bar's top markets
Juvia’s Place has the highest estimated sponsored-post volume in United States (6.5k posts, 71.8%), United Kingdom (574 posts, 6.3%), Brazil (337 posts, 3.7%), while Revlon has the highest estimated sponsored-post volume in India (693 posts, 11.8%), Mexico (376 posts, 6.4%). Looking at United States specifically, the split is Juvia’s Place at 6.5k posts (71.8%), The Lip Bar at 3.6k posts (87.8%), Revlon at 1.9k posts (32.1%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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