The Lip Bar Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.7k pieces of influencer content sponsored by The Lip Bar over the last 12 months.
This report breaks down where & how The Lip Bar invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with The Lip Bar, see here: The Lip Bar influencers.
Influencer activity throughout the year
The Lip Bar's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
The Lip Bar's influencer activity by month
Number of sponsored posts
The Lip Bar's influencer output appears relatively consistent throughout the year, averaging about 306 sponsored posts per month. November recorded the highest volume at 375 posts (23% above average), while June was the quietest at 153 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of The Lip Bar's sponsored influencer collaborations break down by social platform:
- TikTok: 2.1k posts (57.5%)
- Instagram: 1.2k posts (31.8%)
- YouTube: 397 posts (10.8%)
The Lip Bar's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for The Lip Bar.
Here are 3 examples of The Lip Bar's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
brooklynikole x The Lip Bar
Influencer bio
Brooklynikolemodeling@gmail.com
Collaboration metrics
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h.o.n.e.yyyyyy x The Lip Bar
Influencer bio
💗 Beauty & TikTokshop finds 💗 💌 honey.d.beats@gmail.com 📍 ATL
Collaboration metrics
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MsDorciah x The Lip Bar
![YouTube post by @MsDorciah for The Lip Bar. Caption reads: [...] | All Hours Hyper Finish | Shade 08 The Lip....](https://images.od.modash.io/d9dc01fb1c2f7c6d05b5be3ae12e8705b6d8ea8d)
Influencer bio
I knew from an early age that the Beauty Industry is where I felt the most comfortable. As a little girl I wanted to be a Fashion Designer when I grew up. And even tho that didn't come to be. I've been in the Beauty Industry for over 3 decades now. My humble beginnings began in Retail. And I Loved it. The transition into Beauty was natural. And there I've been and will continue to live. I LOVE ALL THINGS BEAUTY. From Makeup to Fashion. And I love sharing. I can be SIMPLE & BASIC or EXTRA & BOUJIE. I love Beautiful things. But wherever I can save a dollar. I'm all over it. So, if that sounds like you, you've found the right channel.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.1%
- Carousels: 4.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers The Lip Bar are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
The Lip Bar's influencers average views (TikTok)
Based on each influencer's average views per post
With 58.5% of partnerships featuring creators averaging <1K views, The Lip Bar's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (105.5k avg views/post):
_chelseaamariah x The Lip Bar
Influencer bio
you like makeup? me too 💌 beauty reviews + easy tutorials 💌 💌:chelseaamariah@outlook.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.7k avg views/post):
thezariat x The Lip Bar
![TikTok post by @thezariat for The Lip Bar. Caption reads: [...] cute ! Lip Liner : Straight Livin @thelipbar....](https://images.od.modash.io/ecb10306d619f0dc4c6cbddc3576970daba7cb1e)
Influencer bio
#whatwouldZwear👠 🍎 Instagram: @_whatwouldzwear 👠
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
The Lip Bar's repeat partnerships
Out of 1.5k unique influencers in our dataset, 132 of them (9%) posted content for The Lip Bar in 3 or more separate calendar months. The most consistent partner is @MsDorciah, who has collaborated across 13 months with 36 total posts. @TheRealTabithaSpeaks alone accounts for 8% of all tracked sponsored content.
Here are 3 examples of The Lip Bar's repeat influencer partnerships, with links to the sponsored content.
MsDorciah x The Lip Bar
![YouTube post by @MsDorciah for The Lip Bar. Caption reads: [...] Hyper Finish | Shade 08 The Lip Bar....](https://images.od.modash.io/e7bf454bb6e3c2b769e116a7a114a3fcc0db214d)
![YouTube post by @MsDorciah for The Lip Bar. Caption reads: [...] Hyper Finish | Shade 08 The Lip Bar....](https://images.od.modash.io/f564a8b0403fc15baec0584e6c46b6243567dcae)
shonharvey x The Lip Bar
![TikTok post by @shonharvey for The Lip Bar. Caption reads: [...] about the Roll Tide lip from @thelipbar in....](https://images.od.modash.io/72d344aeb92bdda1eab3e0e01798ecbac5e9f0bb)
![TikTok post by @shonharvey for The Lip Bar. Caption reads: [...] without the right red lip. @thelipbar in Hot....](https://images.od.modash.io/35e82e766d198ec166f2bc5256a1484446874a24)
![TikTok post by @shonharvey for The Lip Bar. Caption reads: @thelipbar is my absolute fav. All day [...].](https://images.od.modash.io/6762f29d926231e46ba09338c70be21c93188814)
travelladyshops x The Lip Bar
![Instagram post by @travelladyshops for The Lip Bar. Caption reads: [...] @macys Sunnies (Amazon) Lip @thelipbar....](https://images.od.modash.io/99e4fbdd65d1e2b1ec9e13f49bdb3fcabd8e869e)
![Instagram post by @travelladyshops for The Lip Bar. Caption reads: [...] link # Jewelry @julievos Lip @thelipbar....](https://images.od.modash.io/1d1562231281c06016bc0075c90d18649d063690)
![Instagram post by @travelladyshops for The Lip Bar. Caption reads: [...] @macys (sold out) Lip @thelipbar Video....](https://images.od.modash.io/3ba4c38125ef410a674555f45d6b3adef4cf4ca0)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where The Lip Bar had the most influencer activity. 88.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (2.3%)
- Brazil (1.8%)
- Nigeria (1.6%)
The Lip Bar's influencer activity by market
Here is another example of The Lip Bar collaborating with an influencer in United States.
msnewslady x The Lip Bar
![Instagram post by @msnewslady for The Lip Bar. Caption reads: [...] finally here! My custom lip combo with....](https://images.od.modash.io/fa052f4de13c05869ba25f028bcf8b79dbc48a7c)
The Lip Bar's influencer activity vs. related brands
The Lip Bar shares a color-cosmetics focus with Juvia’s Place and Covergirl, competing for similar shoppers through bold shade storytelling, complexion inclusivity, and creator-led tutorials.
Total influencer content
The Lip Bar vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COVERGIRL leads with 14.8k sponsored posts, significantly outpacing Juvia’s Place (8.1k posts) and The Lip Bar (3.7k posts). Across all three brands, the average volume is 8.9k posts, indicating mature, scaled influencer programs. COVERGIRL has about four times as many total posts as The Lip Bar.
By social platform
The Lip Bar vs. related brands influencer activity (by social platform)
Sponsored posts by platform
The Lip Bar leads on YouTube, while COVERGIRL has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with COVERGIRL at 11.7k, Juvia’s Place at 5.6k, The Lip Bar at 2.1k posts. COVERGIRL's activity is particularly concentrated on TikTok. On TikTok, COVERGIRL has more than five times as many posts as The Lip Bar.
By geographical market
The Lip Bar vs. related brands influencer activity (by country)
Estimated sponsored posts in The Lip Bar's top markets
COVERGIRL has the highest estimated sponsored-post volume in United States (9.9k posts, 66.7%), Canada (798 posts, 5.4%), United Kingdom (650 posts, 4.4%), suggesting a North America focus, while Juvia’s Place leads in Brazil with 243 posts (3%). Looking at United States specifically, the split is COVERGIRL at 9.9k posts (66.7%), Juvia’s Place at 5.7k posts (70.8%), The Lip Bar at 3.2k posts (88.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Juvia’s Place's Influencer Marketing Strategy
- COVERGIRL's Influencer Marketing Strategy
- LEWKIN's Influencer Marketing Strategy
- NABLA Cosmetics's Influencer Marketing Strategy
- Gibson's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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