The Lip Bar Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.4k pieces of influencer content sponsored by The Lip Bar over the last 12 months.
This report breaks down where & how The Lip Bar invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with The Lip Bar, see here: The Lip Bar influencers.
Influencer activity throughout the year
The Lip Bar's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
The Lip Bar's influencer activity by month
Number of sponsored posts
The Lip Bar's influencer output appears relatively consistent throughout the year, averaging about 287 sponsored posts per month. July recorded the highest volume at 367 posts (28% above average), while April was the quietest at 78 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of The Lip Bar's sponsored influencer collaborations break down by social platform:
- TikTok: 2.2k posts (65.1%)
- Instagram: 1.1k posts (33.3%)
- YouTube: 55 posts (1.6%)
The Lip Bar's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for The Lip Bar.
Here are 3 examples of The Lip Bar's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
cocojones x The Lip Bar
Influencer bio
in my luva girl era 💕
Collaboration metrics
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moraielise x The Lip Bar
![TikTok post by @moraielise for The Lip Bar. Caption reads: [...] the roof top about this lippie from....](https://images.od.modash.io/b4bf8cf578645d6da86dad5112a8a25ace3e1576)
Influencer bio
✨FASHION FINDS ✨ Collab@moraielise.com 📍Dallas,Tx
Collaboration metrics
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JemilahAli x The Lip Bar
Influencer bio
Hey there! I’m Jemilah Ali, your go-to source for all things natural hair, beauty, and lifestyle. Whether you're looking for the best hair care tips, in-depth product reviews, step-by-step styling tutorials, or a little self-care inspo, you’re in the right place! ✨ What You’ll Find Here: ✔️ Natural Hair Care & Growth Tips 🌱 ✔️ Wash Day Routines & Styling Tutorials 💆🏽♀️ ✔️ Product Reviews & Recommendations 🛍 ✔️ Beauty, Wellness & Lifestyle Content ✨ ✔️ Honest, Real Conversations About Hair & Self-Care 💕 I’ve been creating content for 4+ years, and my goal is to help you embrace and care for your natural hair with confidence—while keeping things fun and authentic! From wash day to blow-drying, protective styles to the best tools for 3c/4a hair, I share everything I’ve learned along the way. 💛 Let’s Connect! 📸 Instagram: @Jemilah_Ali 🎥 TikTok: @Jemilah_Ali 📩 Business Inquiries: partnerships@jemilahali.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.9%
- Carousels: 6.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers The Lip Bar are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
The Lip Bar's influencers average views (TikTok)
Based on each influencer's average views per post
With 59.1% of partnerships featuring creators averaging <1K views, The Lip Bar's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (105.5k avg views/post):
_chelseaamariah x The Lip Bar
Influencer bio
✨Soft Glam Made Simple✨ 💌 beauty reviews + easy tutorials 💌 💌:chelseaamariah@outlook.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (6.7k avg views/post):
thezariat x The Lip Bar
![TikTok post by @thezariat for The Lip Bar. Caption reads: [...] cute ! Lip Liner : Straight Livin @thelipbar....](https://images.od.modash.io/ecb10306d619f0dc4c6cbddc3576970daba7cb1e)
Influencer bio
#whatwouldZwear👠 🍎 Instagram: @_whatwouldzwear 👠
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
The Lip Bar's repeat partnerships
Out of 1.5k unique influencers in our dataset, 147 of them (10%) posted content for The Lip Bar in 3 or more separate calendar months. The most consistent partner is @shonharvey, who has collaborated across 11 months with 37 total posts.
Here are 3 examples of The Lip Bar's repeat influencer partnerships, with links to the sponsored content.
shonharvey x The Lip Bar
![TikTok post by @shonharvey for The Lip Bar. Caption reads: [...] about the Roll Tide lip from @thelipbar in....](https://images.od.modash.io/72d344aeb92bdda1eab3e0e01798ecbac5e9f0bb)
![TikTok post by @shonharvey for The Lip Bar. Caption reads: [...] without the right red lip. @thelipbar in Hot....](https://images.od.modash.io/35e82e766d198ec166f2bc5256a1484446874a24)
![TikTok post by @shonharvey for The Lip Bar. Caption reads: @thelipbar is my absolute fav. All day [...].](https://images.od.modash.io/6762f29d926231e46ba09338c70be21c93188814)
travelladyshops x The Lip Bar
![Instagram post by @travelladyshops for The Lip Bar. Caption reads: [...] @macys Sunnies (Amazon) Lip @thelipbar....](https://images.od.modash.io/99e4fbdd65d1e2b1ec9e13f49bdb3fcabd8e869e)
![Instagram post by @travelladyshops for The Lip Bar. Caption reads: [...] Holiday! I’ve been wearing @thelipbar for....](https://images.od.modash.io/127589b6670497eed710fac6e6c6a9af208a3fb8)
![Instagram post by @travelladyshops for The Lip Bar. Caption reads: [...] Belt: @bethsbuckles Lip: @thelipbar Jewelry:....](https://images.od.modash.io/9fb79dcee726c1fe51c6bb2681ab3dd2f90ebe4a)
1introverted_extrovert x The Lip Bar
![TikTok post by @1introverted_extrovert for The Lip Bar. Caption reads: [...] Spirit you didn’t miss @thelipbar sale, but....](https://images.od.modash.io/35e4f57c0c3734bf76d413761ad9432069d81dd9)
![TikTok post by @1introverted_extrovert for The Lip Bar. Caption reads: @thelipbar sale is still on, but not for [...].](https://images.od.modash.io/d62f40bd85f976ad3c33bc63b5c45717ce039c11)
![TikTok post by @1introverted_extrovert for The Lip Bar. Caption reads: [...] LowKey + Maneater from @thelipbar =....](https://images.od.modash.io/0bd37ac48007dcf600d3915a39e960d9d2f69cac)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where The Lip Bar had the most influencer activity. 87.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (2.4%)
- United Kingdom (2.3%)
- Nigeria (1.9%)
The Lip Bar's influencer activity by market
Here is another example of The Lip Bar collaborating with an influencer in United States.
h.o.n.e.yyyyyy x The Lip Bar
The Lip Bar's influencer activity vs. related brands
Juvia’s Place competes closely with The Lip Bar in inclusive, pigment-forward color cosmetics aimed at similar makeup shoppers. Revlon is a major mass-market makeup brand that overlaps strongly in core categories like lip and complexion, making it a realistic mainstream benchmark competitor.
Total influencer content
The Lip Bar vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Revlon leads with 10k sponsored posts, significantly outpacing Juvia’s Place (7.6k posts) and The Lip Bar (3.4k posts). Across all three brands, the average volume is 7k posts, indicating mature, scaled influencer programs. Revlon and Juvia’s Place have more than twice as many total posts as The Lip Bar.
By social platform
The Lip Bar vs. related brands influencer activity (by social platform)
Sponsored posts by platform
The Lip Bar leads on YouTube, while Revlon has the most activity on Instagram and Juvia’s Place has the most activity on TikTok. The gap is most notable on Instagram, with Revlon at 4.8k, Juvia’s Place at 2.2k, The Lip Bar at 1.1k posts. Juvia’s Place's activity is particularly concentrated on TikTok. On Instagram and TikTok, Revlon and Juvia’s Place each post multiple times more than The Lip Bar.
By geographical market
The Lip Bar vs. related brands influencer activity (by country)
Estimated sponsored posts in The Lip Bar's top markets
Juvia’s Place has the highest estimated sponsored-post volume in United States (5.6k posts, 74.4%), United Kingdom (462 posts, 6.1%), Canada (220 posts, 2.9%), suggesting a North America focus, while Revlon has the highest estimated sponsored-post volume in Japan (1.3k posts, 13.1%), India (1.2k posts, 12.2%), suggesting a Asia focus, while The Lip Bar leads in Brazil with 83 posts (2.4%). Looking at United States specifically, the split is Juvia’s Place at 5.6k posts (74.4%), The Lip Bar at 3k posts (87.1%), Revlon at 2.4k posts (23.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Juvia’s Place's Influencer Marketing Strategy
- Revlon's Influencer Marketing Strategy
- LEWKIN's Influencer Marketing Strategy
- NABLA Cosmetics's Influencer Marketing Strategy
- Gibson's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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