The Lip Bar Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.4k pieces of influencer content sponsored by The Lip Bar over the last 12 months.
This report breaks down where & how The Lip Bar invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with The Lip Bar, see here: The Lip Bar influencers.
Influencer activity throughout the year
The Lip Bar's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
The Lip Bar's influencer activity by month
Number of sponsored posts
The Lip Bar's influencer output appears relatively consistent throughout the year, averaging about 198 sponsored posts per month. November recorded the highest volume at 235 posts (19% above average), while July was the quietest at 128 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of The Lip Bar's sponsored influencer collaborations break down by social platform:
- TikTok: 2.0k posts (84.6%)
- Instagram: 367 posts (15.4%)
The Lip Bar's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for The Lip Bar.
Here are 2 examples of The Lip Bar's recent sponsored collaborations (one each for Instagram, TikTok).
brooklynikole x The Lip Bar
Influencer bio
Atlanta Based • Looks served daily| Matcha connoisseur| Fav stalli| Business:Brooklynikolemodeling@gmail.com Follow me EVERYWHERE ⬇️
Collaboration metrics
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h.o.n.e.yyyyyy x The Lip Bar
Influencer bio
💗 Beauty & TikTokshop finds 💗 💌 honey.d.beats@gmail.com 📍 ATL
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.4%
- Carousels: 4.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers The Lip Bar are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
The Lip Bar's influencers average views (TikTok)
Based on each influencer's average views per post
With 59.3% of partnerships featuring creators averaging <1K views, The Lip Bar's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (105.5k avg views/post):
_chelseaamariah x The Lip Bar
Influencer bio
SC 🌴 you like makeup? me too 💌 beauty reviews + easy tutorials 💌 💌:chelseaamariah@outlook.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.9k avg views/post):
thezariat x The Lip Bar
![TikTok post by @thezariat for The Lip Bar. Caption reads: [...] cute ! Lip Liner : Straight Livin @thelipbar....](https://images.od.modash.io/ecb10306d619f0dc4c6cbddc3576970daba7cb1e)
Influencer bio
#whatwouldZwear👠 🍎 Instagram: @_whatwouldzwear 👠
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
The Lip Bar's repeat partnerships
Out of 1.1k unique influencers in our dataset, 96 of them (9%) posted content for The Lip Bar in 3 or more separate calendar months. The most consistent partner is @shonharvey, who has collaborated across 10 months with 37 total posts.
Here are 3 examples of The Lip Bar's repeat influencer partnerships, with links to the sponsored content.
shonharvey x The Lip Bar
![TikTok post by @shonharvey for The Lip Bar. Caption reads: [...] about the Roll Tide lip from @thelipbar in....](https://images.od.modash.io/72d344aeb92bdda1eab3e0e01798ecbac5e9f0bb)
![TikTok post by @shonharvey for The Lip Bar. Caption reads: [...] without the right red lip. @thelipbar in Hot....](https://images.od.modash.io/35e82e766d198ec166f2bc5256a1484446874a24)
![TikTok post by @shonharvey for The Lip Bar. Caption reads: @thelipbar is my absolute fav. All day [...].](https://images.od.modash.io/6762f29d926231e46ba09338c70be21c93188814)
suki_michelle_ x The Lip Bar
![TikTok post by @suki_michelle_ for The Lip Bar. Caption reads: @thelipbar Prepare to be SICKA ME!! [...].](https://images.od.modash.io/14138d7b0ffdb9d00689befb16d0b15153425c39)
![TikTok post by @suki_michelle_ for The Lip Bar. Caption reads: [...] my technique! I’m using @thelipbar NonStop....](https://images.od.modash.io/f175b4c306f3006cd58ea6ca655083fca2db5c96)
travelladyshops x The Lip Bar
![TikTok post by @travelladyshops for The Lip Bar. Caption reads: [...] Jewelry @Julie Vos Lip @thelipbar (savage)....](https://images.od.modash.io/d2e2870f40fe22c2eaccf244958114be2f811835)
![TikTok post by @travelladyshops for The Lip Bar. Caption reads: [...] fun outfit Skirt @AKIRA Lip @thelipbar Bag....](https://images.od.modash.io/e3c855d65f51bd75bee4131722240b45e8dc6bd5)
![TikTok post by @travelladyshops for The Lip Bar. Caption reads: [...] Blazer (old @TJ Maxx ) Lip @thelipbar....](https://images.od.modash.io/fc72b2ac78b5ca4dd538b2ac32d0823447f068a7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where The Lip Bar had the most influencer activity. 86.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (2.8%)
- Canada (1.5%)
- Nigeria (1.5%)
The Lip Bar's influencer activity by market
Here is another example of The Lip Bar collaborating with an influencer in United States.
brooklynnikole x The Lip Bar
The Lip Bar's influencer activity vs. related brands
The Lip Bar competes in bold, inclusive color cosmetics with Juvia’s Place and OFRA Cosmetics, all known for highly pigmented lip and complexion products. Creator content for these brands often centers on shade payoff, swatches, and long-wear performance.
Total influencer content
The Lip Bar vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Juvia’s Place leads with 8.3k sponsored posts, significantly outpacing The Lip Bar (2.4k posts) and OFRA Cosmetics (1.6k posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. Juvia’s Place has several times more total posts than The Lip Bar and OFRA Cosmetics.
By social platform
The Lip Bar vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Juvia’s Place leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Juvia’s Place at 5.7k, The Lip Bar at 2k, OFRA Cosmetics at 784 posts. The Lip Bar's activity is particularly concentrated on TikTok. On TikTok, Juvia’s Place has several times more posts than The Lip Bar and OFRA Cosmetics.
By geographical market
The Lip Bar vs. related brands influencer activity (by country)
Estimated sponsored posts in The Lip Bar's top markets
Juvia’s Place has the highest estimated sponsored-post volume in United States (5.9k posts, 71.3%), United Kingdom (451 posts, 5.4%), Brazil (267 posts, 3.2%), while OFRA Cosmetics has the highest estimated sponsored-post volume in Japan (465 posts, 28.2%), South Korea (198 posts, 12%), suggesting a Asia focus, while The Lip Bar leads in Canada with 36 posts (1.5%). Looking at United States specifically, the split is Juvia’s Place at 5.9k posts (71.3%), The Lip Bar at 2.1k posts (86.4%), OFRA Cosmetics at 465 posts (28.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Juvia’s Place's Influencer Marketing Strategy
- OFRA Cosmetics's Influencer Marketing Strategy
- Teveo's Influencer Marketing Strategy
- NABLA Cosmetics's Influencer Marketing Strategy
- Vessi's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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