Grande Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.7k pieces of influencer content sponsored by Grande Cosmetics over the last 12 months.

This report breaks down where & how Grande Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Grande Cosmetics, see here: Grande Cosmetics influencers.

Influencer activity throughout the year

Grande Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Grande Cosmetics's sponsored post volume appears to trend upward over the 12-month period, rising from 348 posts in January to 626 in December. The peak month, December, reached 626 posts, 62% higher than the monthly average of 387.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Grande Cosmetics's sponsored influencer collaborations break down by social platform:

• TikTok: 4.2k posts (89.7%)
• Instagram: 452 posts (9.6%)
• YouTube: 31 posts (0.7%)

TikTok influencer marketing is a clear focus for Grande Cosmetics.

Here are 3 examples of Grande Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

sarahesri x Grande Cosmetics

sarahesri

@sarahesri

14 Nov, 25

837.6k

16.6k

Everything is better in two’s 😉 💋 @grandecosmetics @ultabeauty #grandepartner

Influencer bio

Syrian | LA + OC TikTok 2.2M+ | YouTube 1M 💌 booking@sara-hesri.com

Collaboration metrics

Post views837.6k

Post EMV $26.8k

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sammie.hui x Grande Cosmetics

sammie.hui

@sammie.hui

25 Dec, 25

12.5M

379.4k

[...] it, you can leave. @Tweezerman @Grande Cosmetics #curlinglashes

Influencer bio

I'm a Mommy | Wife Dallas 🌵 My Digital Diary 💌Sammieehui@gmail.com

Collaboration metrics

Post views12.5M

Post EMV $269.0k

More influencer data

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Itsbabykelz x Grande Cosmetics

Itsbabykelz

@Itsbabykelz

17 Nov, 25

83.4k

3.8k

[...] out new products from @rarebeauty @grandecosmetics @commodity @r.e.m.beauty and [...]

Influencer bio

your makeup, beauty, & lifestyle bestie

Collaboration metrics

Post views83.4k

Post EMV $2.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 75.8% of partnerships featuring creators averaging <1K views, Grande Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (470.4k avg views/post):

torijflow x Grande Cosmetics

torijflow

@torijflow

03 Oct, 25

900.7k

1.8k

[...] y’all along for the results 🫶 @Grande Cosmetics #grandelashsensitive #lashserum [...]

Influencer bio

Affordable fashion finds🛍️ 💌: torijflow@grail-talent.com Follower of Jesus

Collaboration metrics

Post views900.7k

Post EMV $18.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.6k avg views/post):

jans.faves x Grande Cosmetics

jans.faves

@jans.faves

15 Nov, 25

24.5k

59

[...] of reg price $87 is INSANE ✨ best @Grande Cosmetics holiday bundle #grandelash [...]

Influencer bio

sharing my everyday faves!🍓🛍️🌟 📩 ugc@janetngyen.com all links here ꜜ

Collaboration metrics

Post views24.5k

Post EMV $493

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Grande Cosmetics's repeat partnerships

denniselovescoffee3 x Grande Cosmetics

hollylovescoffee3

@hollylovescoffee3

30 Dec, 25

1.1k

5

@Grande Cosmetics #grandelashmd#grandecosme [...]

hollylovescoffee3

@hollylovescoffee3

01 Jan, 26

767

9

@Grande Cosmetics #grandelashmd#grandecosme [...]

hollylovescoffee3

@hollylovescoffee3

01 Jan, 26

742

7

@Grande Cosmetics #grandecosmetics#grandela [...]

KellyStrack x Grande Cosmetics

KellyStrack

@KellyStrack

03 Sep, 26

59.4k

2.1k

This was a lot harder that we expected... 😢 we're leaving, house tour & moving vlog | Kelly Strack Subscribe here: --------------------------------------------------------------------------------------------------- Subscribe For New Videos Every Week! amika hydro rush intense moisture mask: hydro rush intense moisture Leave in conditioner: Portable pharmacy box ❤ Places to Find Me Instagram: Tik Tok Snapchat: KellyStrack Facebook: *all business enquires can be sent to: mak3upbarbie@gmail.com Shop My Amazon Must Haves: Shop my LTK: ------------------------------------------------------------------------------------------------- ❤ Exclusive Coupon Codes for YOU Tarte Cosmetics use code "KELLY" for 15% off Colourpop Cosmetics use code "KELLY" for 10% off Lash Serum I use code kellystrack for 15% off Kokie Cosmetics use code "KELLY" for 25% off ------------------------------------------------------------------------------------------------- Hi, Im Kelly Strack! On my channel you will find makeup tutorials, get ready with me videos, full face first impressions, makeup hauls, sephora hauls, PR unboxings + more! Help me translate this video in your language: Thank you to ‪@amikanyc‬ for partnering with me! #amikapartner Occasionally I am sent products for my consideration, and links are affiliate links which means I make a small percentage off the sale, but it does not cost you anything. All opinions are always my own because thats just how i roll. xo

KellyStrack

@KellyStrack

23 Jun, 26

32.7k

2k

Full Face of the #1 BEST SELLING Makeup on AMAZON! Prime Day Beauty MUST HAVES 2026 Subscribe here: --------------------------------------------------------------------------------------------------- Products Used: Anua blue dewy spray L’Oreal Lumi lotion L’Oreal true match foundation Sheglam color bloom liquid blush Catrice undereye brightener Maybelline instant age concealer L’Oreal infallible blurfection powder NYX epic ink liner Maybelline sky high mascara Rimmel natural bronzer Milani baked blush Sacheu beauty lip liner stain L’Oréal ballerina shoes lipstick Elf glow reviver lip oil ❤ Places to Find Me Instagram: Tik Tok Snapchat: KellyStrack Facebook: *all business enquires can be sent to: mak3upbarbie@gmail.com Shop My Amazon Must Haves: Shop my LTK: ------------------------------------------------------------------------------------------------- ❤ Exclusive Coupon Codes for YOU Tarte Cosmetics use code "KELLY" for 15% off Colourpop Cosmetics use code "KELLY" for 10% off Lash Serum I use code kellystrack for 15% off Kokie Cosmetics use code "KELLY" for 25% off ------------------------------------------------------------------------------------------------- Hi, Im Kelly Strack! On my channel you will find makeup tutorials, get ready with me videos, full face first impressions, makeup hauls, sephora hauls, PR unboxings + more! Help me translate this video in your language: Thank you anua for partnering with me! Occasionally I am sent products for my consideration, and links are affiliate links which means I make a small percentage off the sale, but it does not cost you anything. All opinions are always my own because thats just how i roll. xo

KellyStrack

@KellyStrack

19 Jun, 26

30.9k

1.8k

Amazon MUST HAVES You NEED Prime Day 2026 | Best Selling Amazon Favorites | Amazon Must Haves Haul Subscribe here: --------------------------------------------------------------------------------------------------- Subscribe For New Videos Every Week! Products Mentioned: Laifen SE2 Hair Dryer Prime Day Early Deal – Save up to 40% OFF with code LFPD40LF Laifen Official: Amazon: Brown tie waist dressy top Round lab birch juice moisturizing cream Multi shape diamond hoops Bru mate era flip cup K18 damage sheild shampoo Kiko lip Duo under over lash glue liner Square toe Flip flops Beats Studio Pro headphones Tan and floral summer dress Flowy maxi skirt Bissel little green Hair Waver ❤ Places to Find Me Instagram: Tik Tok Snapchat: KellyStrack Facebook: *all business enquires can be sent to: mak3upbarbie@gmail.com Shop My Amazon Must Haves: Shop my LTK: ------------------------------------------------------------------------------------------------- ❤ Exclusive Coupon Codes for YOU Tarte Cosmetics use code "KELLY" for 15% off Colourpop Cosmetics use code "KELLY" for 10% off Lash Serum I use code kellystrack for 15% off Kokie Cosmetics use code "KELLY" for 25% off ------------------------------------------------------------------------------------------------- Hi, Im Kelly Strack! On my channel you will find makeup tutorials, get ready with me videos, full face first impressions, makeup hauls, sephora hauls, PR unboxings + more! Help me translate this video in your language: Thank you laifen for partnering with me! Occasionally I am sent products for my consideration, and links are affiliate links which means I make a small percentage off the sale, but it does not cost you anything. All opinions are always my own because thats just how i roll. xo

carlieback x Grande Cosmetics

carlieback

@carlieback

13 Dec, 25

93.9k

655

@Grande Cosmetics ✨✨ #TikTokShopHolidayHaul [...]

carlieback

@carlieback

29 Nov, 25

14k

10

@Grande Cosmetics 😱✨ [...]

carlieback

@carlieback

28 Nov, 25

8k

25

[...] direction. I’ve used @Grande Cosmetics for over 6 years and will [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.8%)
• Brazil (3.6%)
• Italy (3.1%)

Here is another example of Grande Cosmetics collaborating with an influencer in United States.

sincerelymvu x Grande Cosmetics

sincerelymvu

@sincerelymvu

07 Nov, 25

3.3M

5.5k

[...] como te va y que cambios ves😍 @Grande Cosmetics #grandepartner #lashserum

Grande Cosmetics's influencer activity vs. related brands

Grande Cosmetics, Babe Original, and UKLASH all focus on lash/brow growth and enhancement where results-based influencer testimonials are central. They compete directly for consumers looking for visibly improved lashes and brows over time.

Total influencer content

UKLASH leads with 7.4k sponsored posts, significantly outpacing Grande Cosmetics (4.7k posts) and Babe Original (3.6k posts). Across all three brands, the average volume is 5.2k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, UKLASH leads on Instagram and TikTok and Babe Original leads on YouTube. The gap is most notable on TikTok, with UKLASH at 6.7k, Grande Cosmetics at 4.2k, Babe Original at 3.2k posts. Grande Cosmetics's activity is particularly concentrated on TikTok. On TikTok, UKLASH has more than double the posts of Grande Cosmetics and Babe Original.

By geographical market

UKLASH has the highest estimated sponsored-post volume in United Kingdom (3.5k posts, 47.6%), Spain (839 posts, 11.3%), suggesting a Europe focus, while Grande Cosmetics has the highest estimated sponsored-post volume in United States (2.9k posts, 62.7%), Brazil (169 posts, 3.6%), while Babe Original leads in Canada with 122 posts (3.4%). Looking at United Kingdom specifically, the split is UKLASH at 3.5k posts (47.6%), Grande Cosmetics at 272 posts (5.8%), Babe Original at 215 posts (6%). Grande Cosmetics's strength in United States may indicate a home-market focus, while UKLASH shows broader regional investment.