We analyzed 4.2k pieces of influencer content sponsored by Grande Cosmetics over the last 12 months.
This report breaks down where & how Grande Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Grande Cosmetics, see here: Grande Cosmetics influencers.
Grande Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Grande Cosmetics's sponsored post volume peaks in December with 641 posts, 84% higher than the monthly average of 349. July recorded the lowest activity at 177 posts, 49% below average. This could reflect a holiday-focused influencer strategy.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Grande Cosmetics's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Grande Cosmetics.
Here are 3 examples of Grande Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Wife & Mom 📍MA
Collaboration metrics
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Influencer bio
I'm a Mommy | Wife Dallas 🌵 My Digital Diary 💌Sammieehui@gmail.com
Collaboration metrics
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Influencer bio
Hey it's Kelly Strack and I have a passion for all things beauty & fashion. I do makeup tutorials, get ready with me videos, full face first impressions videos, high end and drugstore makeup dupe videos, hair tutorials, fitness routines, what I eat in a day videos, and so much more! I'm New York City based. Hope to see you around my channel :) Send all business inquiries to: mak3upbarbie@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Grande Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 57.7% of partnerships featuring creators averaging <1K views, Grande Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (967.5k avg views/post):
Influencer bio
Everyone's a baddie around here😌 morganmcguire@amiratalent.com ATX
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.6k avg views/post):
Influencer bio
sharing my everyday faves!🍓🛍️🌟 📩 ugc@janetngyen.com all links here ꜜ
Collaboration metrics
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Out of 2.3k unique influencers in our dataset, 144 of them (6%) posted content for Grande Cosmetics in 3 or more separate calendar months. The most consistent partner is @iamliz917, who has collaborated across 10 months with 52 total posts.
Here are 3 examples of Grande Cosmetics's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Grande Cosmetics had the most influencer activity. 62.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Grande Cosmetics collaborating with an influencer in United States.
Grande Cosmetics’ lash and brow enhancement focus directly overlaps with Babe Original and UKLASH, which target the same beauty growth/boost audience. These brands are ideal comparables for before/after proof and creator challenge-style campaigns.
Total sponsored posts tracked (last 12 months)
UKLASH leads with 5.4k sponsored posts, notably outpacing Grande Cosmetics (4.2k posts) and Babe Original (1.4k posts). Across all three brands, the average volume is 3.7k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Grande Cosmetics leads on YouTube, while UKLASH has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with UKLASH at 4.9k, Grande Cosmetics at 3.8k, Babe Original at 1.3k posts. Grande Cosmetics's activity is particularly concentrated on TikTok. On TikTok, UKLASH and Grande Cosmetics have several times more posts than Babe Original.
Estimated sponsored posts in Grande Cosmetics's top markets
Grande Cosmetics has the highest estimated sponsored-post volume in United States (2.6k posts, 62.7%), Canada (152 posts, 3.6%), suggesting a North America focus, while UKLASH has the highest estimated sponsored-post volume in United Kingdom (2.3k posts, 42.3%), Spain (931 posts, 17.3%), suggesting a Europe focus, while Babe Original leads in Brazil with 52 posts (3.8%). Looking at United States specifically, the split is Grande Cosmetics at 2.6k posts (62.7%), Babe Original at 1.1k posts (77.8%), UKLASH at 910 posts (16.9%). Grande Cosmetics's strength in United States may indicate a home-market focus, while UKLASH shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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