Grande Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.6k pieces of influencer content sponsored by Grande Cosmetics over the last 12 months.
This report breaks down where & how Grande Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Grande Cosmetics, see here: Grande Cosmetics influencers.
Influencer activity throughout the year
Grande Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Grande Cosmetics's influencer activity by month
Number of sponsored posts
Grande Cosmetics's sponsored post volume peaks in December with 624 posts, 107% higher than the monthly average of 301. April recorded the lowest activity at 128 posts, 57% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Grande Cosmetics's sponsored influencer collaborations break down by social platform:
- TikTok: 3.3k posts (90.4%)
- Instagram: 343 posts (9.5%)
- YouTube: 3 posts (0.1%)
Grande Cosmetics's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Grande Cosmetics.
Here are 3 examples of Grande Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
isabelclanc x Grande Cosmetics
![Instagram post by @isabelclanc for Grande Cosmetics. Caption reads: [...] lashes are brought to you by....](https://images.od.modash.io/cfe2b435e7bbc48f6e4dc33f51449b22c27d312a)
Influencer bio
Wife & Mom 📍MA
Collaboration metrics
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sammie.hui x Grande Cosmetics
![TikTok post by @sammie.hui for Grande Cosmetics. Caption reads: [...] it, you can leave. @Tweezerman @Grande....](https://images.od.modash.io/c17a894b73199030b38c1dfd904182536f197f8b)
Influencer bio
GRWM😌
Collaboration metrics
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Itsbabykelz x Grande Cosmetics
![YouTube post by @Itsbabykelz for Grande Cosmetics. Caption reads: [...] out new products from @rarebeauty....](https://images.od.modash.io/a008d432734a46ffadb7d691d7094629b0ed4b06)
Influencer bio
your makeup, beauty, & lifestyle bestie
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.1%
- Carousels: 6.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Grande Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Grande Cosmetics's influencers average views (TikTok)
Based on each influencer's average views per post
With 62.4% of partnerships featuring creators averaging <1K views, Grande Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (666.1k avg views/post):
jessica.chacon x Grande Cosmetics
Influencer bio
209 📍 💌 jessi@digitalstars.co 💌 jessicachaconbusiness@gmail.com insta: jessicachaconn Merch coming soon 🔥
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
blingwwide x Grande Cosmetics
Influencer bio
Welcome to the best deals 🫶 💌 - Blingworldwide@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Grande Cosmetics's repeat partnerships
Out of 2k unique influencers in our dataset, 120 of them (6%) posted content for Grande Cosmetics in 3 or more separate calendar months. The most consistent partner is @littlekodee, who has collaborated across 9 months with 33 total posts.
Here are 3 examples of Grande Cosmetics's repeat influencer partnerships, with links to the sponsored content.
littlekodee x Grande Cosmetics
![TikTok post by @littlekodee for Grande Cosmetics. Caption reads: [...] Macstack mascara @Grande Cosmetics heated....](https://images.od.modash.io/ea3a0f6742ff86d341fbc378789d98d4667e2d42)
![TikTok post by @littlekodee for Grande Cosmetics. Caption reads: [...] Cosmetics kylash mascara @Grande Cosmetics....](https://images.od.modash.io/3e1bd3f1da466faa764b78455acf3e5caa36ad9a)
![TikTok post by @littlekodee for Grande Cosmetics. Caption reads: [...] brown Macstack mascara @Grande Cosmetics....](https://images.od.modash.io/d43a253c6154ed9312f22d0242a795192a1e6e00)
iamliz917 x Grande Cosmetics
![TikTok post by @iamliz917 for Grande Cosmetics. Caption reads: [...] #CleanBeautyStep@Grande Cosmetics.](https://images.od.modash.io/daa1d015e9da119763eb3349369709d50903c4cb)
![TikTok post by @iamliz917 for Grande Cosmetics. Caption reads: Love the @Grande Cosmetics serum #bfcm [...].](https://images.od.modash.io/bea3efc4c9d9292966561060a2f6542420935dc5)
carlieback x Grande Cosmetics
![TikTok post by @carlieback for Grande Cosmetics. Caption reads: @Grande Cosmetics ✨✨ #TikTokShopHolidayHaul [...].](https://images.od.modash.io/cdedd33f6c7513ed4439ff43c7fd89f8a6e0ddd7)
![TikTok post by @carlieback for Grande Cosmetics. Caption reads: @Grande Cosmetics 😱✨ [...].](https://images.od.modash.io/8eb79f39b1bb77bfb5ab98671102d44f800245e4)
![TikTok post by @carlieback for Grande Cosmetics. Caption reads: [...] direction. I’ve used @Grande Cosmetics for....](https://images.od.modash.io/6b591b4ba1f89b73a71b4c3748bffa94d4c88f6d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Grande Cosmetics had the most influencer activity. 59.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.8%)
- Italy (4.9%)
- Brazil (3.4%)
Grande Cosmetics's influencer activity by market
Here is another example of Grande Cosmetics collaborating with an influencer in United States.
sincerelymvu x Grande Cosmetics
![TikTok post by @sincerelymvu for Grande Cosmetics. Caption reads: [...] como te va y que cambios ves😍 @Grande....](https://images.od.modash.io/8950e0d7ffa95f75b7ceda77ab8521e471d7fe61)
Grande Cosmetics's influencer activity vs. related brands
Grande Cosmetics, UKLASH, and Babe Original all play in lash/brow enhancement and growth-serum style beauty, making them direct peers for influencer proof, routines, and results-led content.
Total influencer content
Grande Cosmetics vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
UKLASH leads with 6k sponsored posts, significantly outpacing Babe Original (4.2k posts) and Grande Cosmetics (3.6k posts). Across all three brands, the average volume is 4.6k posts, indicating mature, scaled influencer programs.
By social platform
Grande Cosmetics vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, UKLASH leads on Instagram and TikTok and Babe Original leads on YouTube. The gap is most notable on TikTok, with UKLASH at 5.5k, Babe Original at 3.7k, Grande Cosmetics at 3.3k posts. Grande Cosmetics's activity is particularly concentrated on TikTok. TikTok accounts for most posts across all three brands, with far fewer on Instagram and only a handful on YouTube.
By geographical market
Grande Cosmetics vs. related brands influencer activity (by country)
Estimated sponsored posts in Grande Cosmetics's top markets
Babe Original has the highest estimated sponsored-post volume in United States (3.3k posts, 78.2%), Brazil (171 posts, 4.1%), while UKLASH has the highest estimated sponsored-post volume in United Kingdom (2.7k posts, 44.9%), Spain (739 posts, 12.3%), suggesting a Europe focus, while Grande Cosmetics leads in Italy with 177 posts (4.9%). Looking at United States specifically, the split is Babe Original at 3.3k posts (78.2%), Grande Cosmetics at 2.1k posts (59.4%), UKLASH at 1.1k posts (18.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- UKLASH's Influencer Marketing Strategy
- Babe Original's Influencer Marketing Strategy
- Simple Modern's Influencer Marketing Strategy
- Colorfulkoala's Influencer Marketing Strategy
- Ooni's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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