Grande Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.7k pieces of influencer content sponsored by Grande Cosmetics over the last 12 months.

This report breaks down where & how Grande Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Grande Cosmetics, see here: Grande Cosmetics influencers.

Influencer activity throughout the year

Grande Cosmetics's influencer activity appears to have tapered over the year, from 153 posts in January down to 255 in December. December was the busiest month at 255 posts, 90% above the monthly average.

December generated the most views at 17.6M, while April recorded the least at 199.4k. Across all tracked posts in the 12-month window, average views per post were 24.6k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @sammie.hui, generated 8.3M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Grande Cosmetics's sponsored influencer collaborations break down by social platform:

• TikTok: 1.6k posts (94.7%)
• Instagram: 71 posts (4.3%)
• YouTube: 18 posts (1.1%)

TikTok influencer marketing is a clear focus for Grande Cosmetics.

Here are 3 examples of Grande Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

isabelclanc x Grande Cosmetics

isabelclanc

@isabelclanc

23 May, 25

1.1M

15.8k

[...] lashes are brought to you by @grandecosmetics @sephora #grandepartner #lashserum

Influencer bio

Wife & Mom 📍MA

Collaboration metrics

Post views 1.1M

Post EMV $34.3k

More influencer data

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sammie.hui x Grande Cosmetics

sammie.hui

@sammie.hui

25 Dec, 25

8.3M

248.3k

[...] it, you can leave. @Tweezerman @Grande Cosmetics #curlinglashes

Influencer bio

I'm a Mommy | Wife Dallas 🌵 My Digital Diary 💌Sammieehui@gmail.com

Collaboration metrics

Post views 8.3M

Post EMV $178.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

KellyStrack x Grande Cosmetics

KellyStrack

@KellyStrack

02 Mar, 25

131.1k

2.5k

Trying the MOST VIRAL TikTok Makeup 🤩 Blurring Pudding Pots?! KELLY STRACK Subscribe here: https://bit.ly/kellystracksub --------------------------------------------------------------------------------------------------- Find these fwee blushes on Amazon (US): Blurry Pudding Pot: https://amzn.com/dp/B0CXX11MJG Glowy Jelly Pot: https://amzn.com/dp/B0DS4V45QK fwee Official US Website: https://fweeus.com/ Also available on TikTok Shop US! For those purchasing outside of the US: https://linktr.ee/fwee.makeup ❤ Places to Find Me Instagram:   / kellystrackofficial   Tik Tok   / kellystrackofficial   Snapchat: KellyStrack Facebook:   / kellystrackyoutube   *all business enquires can be sent to: mak3upbarbie@gmail.com Shop My Amazon Must Haves: https://amzn.to/3lF9T4s Shop my LTK: https://www.shopltk.com/explore/Kelly... ------------------------------------------------------------------------------------------------- ❤ Exclusive Coupon Codes for YOU Tarte Cosmetics https://tartecosmetics.com/ use code "KELLY" for 15% off Colourpop Cosmetics https://colourpop.sjv.io/xezYv use code "KELLY" for 10% off Lash Serum I use code kellystrack for 15% off https://glnk.io/jx55/kellystrack Kokie Cosmetics https://bit.ly/2OomYRW use code "KELLY" for 25% off ------------------------------------------------------------------------------------------------- Hi, Im Kelly Strack! On my channel you will find makeup tutorials, get ready with me videos, full face first impressions, makeup hauls, sephora hauls, PR unboxings + more! Help me translate this video in your language: https://bit.ly/kellytranslations Thank you fwee for partnering with me! Occasionally I am sent products for my consideration, and links are affiliate links which means I make a small percentage off the sale, but it does not cost you anything. All opinions are always my own because thats just how i roll. xo

Influencer bio

Hey it's Kelly Strack and I have a passion for all things beauty & fashion. I do makeup tutorials, get ready with me videos, full face first impressions videos, high end and drugstore makeup dupe videos, hair tutorials, fitness routines, what I eat in a day videos, and so much more! I'm New York City based. Hope to see you around my channel :) Send all business inquiries to: mak3upbarbie@gmail.com

Collaboration metrics

Post views 131.1k

Post EMV $4.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 67.2% of partnerships featuring creators averaging <1K views, Grande Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (616.6k avg views/post):

stormie.goldsmith x Grande Cosmetics

stormie.goldsmith

@stormie.goldsmith

02 May, 25

1.1M

26.6k

[...] 🩷 #grandepartner #lashserum @Grande Cosmetics #productreccomendation

Influencer bio

Be nice to everyone Biz- TeamStormieGoldsmith@caa.com

Collaboration metrics

Post views 1.1M

Post EMV $23.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.5k avg views/post):

blingwwide x Grande Cosmetics

blingwwide

@blingwwide

27 Dec, 25

12.2k

31

@Grande Cosmetics the holidays deals are too good [...]

Influencer bio

Welcome to the best deals 🫶 💌 - Blingworldwide@gmail.com

Collaboration metrics

Post views 12.2k

Post EMV $246

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Grande Cosmetics's repeat partnerships

abbarose3 x Grande Cosmetics

abbarose3

@abbarose3

23 Mar, 25

48.5k

862

[...] lash combo is 20% off!! @Grande Cosmetics #lashes #bestlashserum [...]

abbarose3

@abbarose3

14 Jan, 26

5.9k

14

[...] you need to try this @Grande Cosmetics #grandepartner #eyelashes [...]

abbarose3

@abbarose3

27 Apr, 25

4.1k

46

I ❤️ @Grande Cosmetics #bestlashes #lashserum [...]

KellyStrack x Grande Cosmetics

KellyStrack

@KellyStrack

02 Mar, 25

131.1k

2.5k

Trying the MOST VIRAL TikTok Makeup 🤩 Blurring Pudding Pots?! KELLY STRACK Subscribe here: https://bit.ly/kellystracksub --------------------------------------------------------------------------------------------------- Find these fwee blushes on Amazon (US): Blurry Pudding Pot: https://amzn.com/dp/B0CXX11MJG Glowy Jelly Pot: https://amzn.com/dp/B0DS4V45QK fwee Official US Website: https://fweeus.com/ Also available on TikTok Shop US! For those purchasing outside of the US: https://linktr.ee/fwee.makeup ❤ Places to Find Me Instagram:   / kellystrackofficial   Tik Tok   / kellystrackofficial   Snapchat: KellyStrack Facebook:   / kellystrackyoutube   *all business enquires can be sent to: mak3upbarbie@gmail.com Shop My Amazon Must Haves: https://amzn.to/3lF9T4s Shop my LTK: https://www.shopltk.com/explore/Kelly... ------------------------------------------------------------------------------------------------- ❤ Exclusive Coupon Codes for YOU Tarte Cosmetics https://tartecosmetics.com/ use code "KELLY" for 15% off Colourpop Cosmetics https://colourpop.sjv.io/xezYv use code "KELLY" for 10% off Lash Serum I use code kellystrack for 15% off https://glnk.io/jx55/kellystrack Kokie Cosmetics https://bit.ly/2OomYRW use code "KELLY" for 25% off ------------------------------------------------------------------------------------------------- Hi, Im Kelly Strack! On my channel you will find makeup tutorials, get ready with me videos, full face first impressions, makeup hauls, sephora hauls, PR unboxings + more! Help me translate this video in your language: https://bit.ly/kellytranslations Thank you fwee for partnering with me! Occasionally I am sent products for my consideration, and links are affiliate links which means I make a small percentage off the sale, but it does not cost you anything. All opinions are always my own because thats just how i roll. xo

KellyStrack

@KellyStrack

09 May, 25

69.7k

3.4k

10 BEST Drugstore Beauty DUPES 2025 🤩 Full Face of Dupes High End vs Drugstore Makeup Subscribe here: https://bit.ly/kellystracksub --------------------------------------------------------------------------------------------------- Subscribe For New Videos Every Week! Products Mentioned: Laifen SE: https://bit.ly/LFSE_kelly (code 10KELLY25 for $ off） Also availble on amazon: https://amzn.to/434BVxs (code 10KELLY25 for $ off） and Walmart: https://bit.ly/LFSE_Kelly_wal Milani conceal and perfect Smooth Blurring Primer https://bit.ly/43jw3BT Maybelline Lumi Matte Foundation https://bit.ly/4m8a20n Maybelline Lifter Stix https://bit.ly/44SzoZK Kokie Doubletime full coverage concealer https://amzn.to/454oqQZ Catrice Under eye Brightening Setting Powder https://amzn.to/3H1SgLZ MCo Beauty Brow Laminate Sculpt & Set https://amzn.to/3YC0FMe Loreal Telescopic Lift Mascara https://bit.ly/43d2eSh NYX Buttermelt Highlighter https://bit.ly/4iX7wai Milani keep it full glossy plumping balm https://bit.ly/4m8aV9d ❤ Places to Find Me Instagram:   / kellystrackofficial   Tik Tok   / kellystrackofficial   Snapchat: KellyStrack Facebook:   / kellystrackyoutube   *all business enquires can be sent to: mak3upbarbie@gmail.com Shop My Amazon Must Haves: https://amzn.to/3lF9T4s Shop my LTK: https://www.shopltk.com/explore/Kelly... ------------------------------------------------------------------------------------------------- ❤ Exclusive Coupon Codes for YOU Tarte Cosmetics https://tartecosmetics.com/ use code "KELLY" for 15% off Colourpop Cosmetics https://colourpop.sjv.io/xezYv use code "KELLY" for 10% off Lash Serum I use code kellystrack for 15% off https://glnk.io/jx55/kellystrack Kokie Cosmetics https://bit.ly/2OomYRW use code "KELLY" for 25% off ------------------------------------------------------------------------------------------------- Hi, Im Kelly Strack! On my channel you will find makeup tutorials, get ready with me videos, full face first impressions, makeup hauls, sephora hauls, PR unboxings + more! Help me translate this video in your language: https://bit.ly/kellytranslations Thank you to Laifen for partnering with me! Occasionally I am sent products for my consideration, and links are affiliate links which means I make a small percentage off the sale, but it does not cost you anything. All opinions are always my own because thats just how i roll. xo

KellyStrack

@KellyStrack

25 Mar, 25

56.8k

2.9k

VIRAL Amazon MUST HAVES Spring 2025 😍 BEST SELLING Amazon Favorites! Kelly Strack Amazon Haul Subscribe here: https://bit.ly/kellystracksub --------------------------------------------------------------------------------------------------- Subscribe For New Videos Every Week! Products Mentioned: Medicube Age-R Booster Pro Pink https://amzn.to/425qpS5 Medicube Collagen Jelly Cream https://amzn.to/4hLrfcy Medicube Zero Pore Pads https://amzn.to/4izfXcB Medicube Collagen Overnight Wrapping Peel Off Facial Mask https://amzn.to/423wSNx Dangle Diamond Necklace https://amzn.to/4j2K7EZ Chunky Charm Necklace https://amzn.to/4iFaW2f Starfish earrings https://amzn.to/4hLFH4o Chunky 2 tone Bangles https://amzn.to/4jmphAL L’Oréal lumi le glow skin tint foundation https://amzn.to/4hOoSG3 Milani blur out skin tint https://amzn.to/4j2LMud Black and white sport bra https://amzn.to/4l0wqYX Black and gold Kitten Heels https://amzn.to/4hLpvQy Pilates Ballet Wrap top https://amzn.to/4j6NYRv Blue and white check dress https://amzn.to/4liLj9l Black sundress https://amzn.to/4c2Jh8Z White and gold sandals https://amzn.to/4l0W7bT ❤ Places to Find Me Instagram:   / kellystrackofficial   Tik Tok   / kellystrackofficial   Snapchat: KellyStrack Facebook:   / kellystrackyoutube   *all business enquires can be sent to: mak3upbarbie@gmail.com Shop My Amazon Must Haves: https://amzn.to/3lF9T4s Shop my LTK: https://www.shopltk.com/explore/Kelly... ------------------------------------------------------------------------------------------------- ❤ Exclusive Coupon Codes for YOU Tarte Cosmetics https://tartecosmetics.com/ use code "KELLY" for 15% off Colourpop Cosmetics https://colourpop.sjv.io/xezYv use code "KELLY" for 10% off Lash Serum I use code kellystrack for 15% off https://glnk.io/jx55/kellystrack Kokie Cosmetics https://bit.ly/2OomYRW use code "KELLY" for 25% off ------------------------------------------------------------------------------------------------- Hi, Im Kelly Strack! On my channel you will find makeup tutorials, get ready with me videos, full face first impressions, makeup hauls, sephora hauls, PR unboxings + more! Help me translate this video in your language: https://bit.ly/kellytranslations Thank you to medicube for partnering with me! Occasionally I am sent products for my consideration, and links are affiliate links which means I make a small percentage off the sale, but it does not cost you anything. All opinions are always my own because thats just how i roll. xo

inked.russian x Grande Cosmetics

inked.russian

@inked.russian

15 Feb, 25

2.5k

65

[...] cosmetics eyeshadows @Grande Cosmetics mascara @maccosmetics [...]

inked.russian

@inked.russian

28 Mar, 25

2k

29

[...] a perfect lashes 😍😍😍@Grande Cosmetics

inked.russian

@inked.russian

29 Aug, 25

2k

37

[...] and healthy eyelashes? @Grande Cosmetics got you ❤️‍🔥❤️‍🔥❤️‍🔥

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.2%)
• Brazil (3.4%)
• Canada (2.9%)

Here is another example of Grande Cosmetics collaborating with an influencer in United States.

margaret_kov x Grande Cosmetics

margaret_kov

@margaret_kov

01 Dec, 25

2.5M

33k

[...] have never looked so long🙏🏻👀 @Grande Cosmetics #grandepartner #lashserum #lashes [...]

Grande Cosmetics's influencer activity vs. related brands

Grande Cosmetics’ lash and brow enhancement focus closely matches UKLASH and Babe Original, making them direct peers for creator-driven results journeys and before/after proof content.

Total influencer content

UKLASH leads with 2.6k sponsored posts, significantly outpacing Grande Cosmetics (1.7k posts) and Babe Original (1.3k posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments.

By social platform

Grande Cosmetics leads on YouTube, while UKLASH has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with UKLASH at 2.4k, Grande Cosmetics at 1.6k, Babe Original at 1.2k posts. Grande Cosmetics's activity is particularly concentrated on TikTok. UKLASH has several times more TikTok posts than Grande Cosmetics and Babe Original.

By geographical market

UKLASH has the highest estimated sponsored-post volume in United Kingdom (1.3k posts, 52.2%), Spain (77 posts, 3%), suggesting a Europe focus, while Grande Cosmetics has the highest estimated sponsored-post volume in United States (1k posts, 62.1%), Brazil (57 posts, 3.4%). Looking at United Kingdom specifically, the split is UKLASH at 1.3k posts (52.2%), Grande Cosmetics at 120 posts (7.2%), Babe Original at 60 posts (4.8%). Grande Cosmetics's strength in United States may indicate a home-market focus, while UKLASH shows broader regional investment.