Grande Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.0k pieces of influencer content sponsored by Grande Cosmetics over the last 12 months.

This report breaks down where & how Grande Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Grande Cosmetics, see here: Grande Cosmetics influencers.

Influencer activity throughout the year

Grande Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Grande Cosmetics's sponsored post volume peaks in December with 627 posts, 88% higher than the monthly average of 333. March recorded the lowest activity at 172 posts, 48% below average. This could reflect a holiday-focused influencer strategy.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Grande Cosmetics's sponsored influencer collaborations break down by social platform:

• TikTok: 3.6k posts (89.8%)
• Instagram: 383 posts (9.5%)
• YouTube: 29 posts (0.7%)

TikTok influencer marketing is a clear focus for Grande Cosmetics.

Here are 3 examples of Grande Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

itscourtneymichelle x Grande Cosmetics

itscourtneymichelle

@itscourtneymichelle

03 Sep, 25

1M

7k

[...] her have it. In the meantime, try @grandecosmetics lash serum! Go get it hotties! [...]

Influencer bio

I’m not like a regular blonde, I’m a cool blonde

Collaboration metrics

Post views1.0M

Post EMV $30.9k

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sammie.hui x Grande Cosmetics

sammie.hui

@sammie.hui

25 Dec, 25

12.3M

373.5k

[...] it, you can leave. @Tweezerman @Grande Cosmetics #curlinglashes

Influencer bio

I'm a Mommy | Wife Dallas 🌵 My Digital Diary 💌Sammieehui@gmail.com

Collaboration metrics

Post views12.3M

Post EMV $264.7k

More influencer data

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Itsbabykelz x Grande Cosmetics

Itsbabykelz

@Itsbabykelz

17 Nov, 25

79.7k

3.8k

[...] out new products from @rarebeauty @grandecosmetics @commodity @r.e.m.beauty and [...]

Influencer bio

your makeup, beauty, & lifestyle bestie

Collaboration metrics

Post views79.7k

Post EMV $2.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 71.7% of partnerships featuring creators averaging <1K views, Grande Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (470.4k avg views/post):

torijflow x Grande Cosmetics

torijflow

@torijflow

03 Oct, 25

900.7k

1.8k

[...] y’all along for the results 🫶 @Grande Cosmetics #grandelashsensitive #lashserum [...]

Influencer bio

Affordable fashion finds🛍️ 💌: torijflow@grail-talent.com Follower of Jesus

Collaboration metrics

Post views900.7k

Post EMV $18.1k

More influencer data

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And here is another example with a smaller creator on TikTok (9.7k avg views/post):

rosyajk x Grande Cosmetics

rosyajk

@rosyajk

19 Aug, 25

17.3k

670

[...] en caliente para tus pestañas @Grande Cosmetics #tiktokshopcreatorpicks [...]

Influencer bio

Product reviews ✨ Atlanta📍Jalisco🇲🇽 📩rosyajk04@gmail.com Facebook : Rosalia Arredondo (páginas)

Collaboration metrics

Post views17.3k

Post EMV $380

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Grande Cosmetics's repeat partnerships

inked.russian x Grande Cosmetics

inked.russian

@inked.russian

06 Sep, 25

5.5k

102

[...] @ONE SIZE BEAUTY @Grande Cosmetics @Anastasia Beverly Hills [...]

inked.russian

@inked.russian

16 Sep, 25

4.7k

28

[...] and healthy lashes ❤️‍🔥 @Grande Cosmetics #creatorsearchinsights

inked.russian

@inked.russian

29 Aug, 25

2.5k

42

[...] and healthy eyelashes? @Grande Cosmetics got you ❤️‍🔥❤️‍🔥❤️‍🔥

abbarose3 x Grande Cosmetics

abbarose3

@abbarose3

14 Jan, 26

5.9k

14

[...] you need to try this @Grande Cosmetics #grandepartner #eyelashes [...]

abbarose3

@abbarose3

06 Jul, 26

3.7k

16

[...] I could NOT live without @Grande Cosmetics #lashserum [...]

abbarose3

@abbarose3

03 Jun, 26

3.3k

15

[...] use my mascara routine @Grande Cosmetics #grandepartner [...]

hollylovescoffee3 x Grande Cosmetics

hollylovescoffee3

@hollylovescoffee3

30 Dec, 25

1.1k

5

@Grande Cosmetics #grandelashmd#grandecosme [...]

hollylovescoffee3

@hollylovescoffee3

01 Jan, 26

767

9

@Grande Cosmetics #grandelashmd#grandecosme [...]

hollylovescoffee3

@hollylovescoffee3

01 Jan, 26

742

7

@Grande Cosmetics #grandecosmetics#grandela [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5%)
• Canada (3.6%)
• France (3.5%)

Here is another example of Grande Cosmetics collaborating with an influencer in United States.

sincerelymvu x Grande Cosmetics

sincerelymvu

@sincerelymvu

07 Nov, 25

3.3M

5.5k

[...] como te va y que cambios ves😍 @Grande Cosmetics #grandepartner #lashserum

Grande Cosmetics's influencer activity vs. related brands

Grande Cosmetics competes with UKLASH and Lilly Lashes in lash-focused beauty, where dramatic results and routine content are key. These brands target similar consumers who respond to before/after proof, creator tutorials, and product efficacy claims.

Total influencer content

UKLASH leads with 7.5k sponsored posts, significantly outpacing Lilly Lashes (4k posts) and Grande Cosmetics (4k posts). Across all three brands, the average volume is 5.2k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, Lilly Lashes leads on Instagram and YouTube and UKLASH leads on TikTok. The gap is most notable on TikTok, with UKLASH at 6.8k, Grande Cosmetics at 3.6k, Lilly Lashes at 3.2k posts. Grande Cosmetics's activity is particularly concentrated on TikTok. On TikTok, UKLASH has roughly double the total posts of Grande Cosmetics and Lilly Lashes.

By geographical market

UKLASH has the highest estimated sponsored-post volume in United Kingdom (3.1k posts, 41.8%), Spain (939 posts, 12.5%), suggesting a Europe focus, while Lilly Lashes has the highest estimated sponsored-post volume in United States (2.7k posts, 67.7%), Brazil (150 posts, 3.7%), while Grande Cosmetics leads in Canada with 145 posts (3.6%). Looking at United Kingdom specifically, the split is UKLASH at 3.1k posts (41.8%), Lilly Lashes at 222 posts (5.5%), Grande Cosmetics at 201 posts (5%).