NAKED nutrition Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.5k pieces of influencer content sponsored by NAKED nutrition over the last 12 months.
This report breaks down where & how NAKED nutrition invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with NAKED nutrition, see here: NAKED nutrition influencers.
Influencer activity throughout the year
NAKED nutrition's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
NAKED nutrition's influencer activity by month
Number of sponsored posts
NAKED nutrition's influencer output appears relatively consistent throughout the year, averaging about 125 sponsored posts per month. January recorded the highest volume at 172 posts (38% above average), while August was the quietest at 77 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NAKED nutrition's sponsored influencer collaborations break down by social platform:
- Instagram: 988 posts (65.5%)
- TikTok: 469 posts (31.1%)
- YouTube: 52 posts (3.4%)
NAKED nutrition's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for NAKED nutrition.
Here are 3 examples of NAKED nutrition's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
camisophiaaaaa x NAKED nutrition
![Instagram post by @camisophiaaaaa for NAKED nutrition. Caption reads: [...] your best from the inside out!! ⭐️....](https://images.od.modash.io/43cc84096b2228d2aad67dd6d12e601c6c806f0c)
Influencer bio
Podcast Host @withintention_ 💌 camisophiaaa@gmail.com @fashionnova ambassador 💗 Founder @theintentionalstudio_ @oneractive athlete - CAMISOPHIA
Collaboration metrics
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chefboyerd89 x NAKED nutrition
Influencer bio
Just a dad that thinks he's funny bringing you awesome products and deals 👌🏻💪🏼🫡
Collaboration metrics
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PRAYERFULROSARY x NAKED nutrition
![YouTube post by @PRAYERFULROSARY for NAKED nutrition. Caption reads: [...] 🌿 Wellness & Nutrition • Naked Nutrition:....](https://images.od.modash.io/6ed24d1308c75a74acb710645ad6acadf7c5de2b)
Influencer bio
"I am the light of the world. Whoever follows me will not walk in darkness, but will have the light of life." — John 8:12 Welcome to the Prayerful Rosary a Catholic Youtube Channel! My name is Mikko the creator behind this channel. Here you will find, daily rosary prayer, catholic prayers and other devotions: 🌹 Daily Rosary Prayers: Joining together every day to seek the intercession of our Blessed Mother. 🌹 Catholic Devotions: Exploring Chaplets, Litanies, and Novenas to deepen our faith. 🌹 Human Connection: Sharing our family's journey and praying alongside you through your own trials. The Rosary is a precious gift that can work wonders in our hearts and lives. Whether you are facing a struggle or seeking peace, you are not alone. We invite you to subscribe and join us in prayer. May the Lord strengthen you with hope, deepen your faith, and surround you with His peace. God bless, Mikko & Family @prayerfulrosary
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 84.9%
- Posts: 15.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers NAKED nutrition are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
NAKED nutrition's influencers average views (Instagram)
Based on each influencer's average views per post
NAKED nutrition's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (548.0k avg views/post, 37.7k followers):
healthyu_dietitian x NAKED nutrition
Influencer bio
🍋 Registered Dietitian + 💍 👦 👦 👧 👩🍳 Easy recipes / evidence-based tips 📖 🤍 Follow along for health inspiration 🙌 Link ⤵️ for services!
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post, 202.9k followers):
charlexzfitness x NAKED nutrition
Influencer bio
🔹Online Personal Training - DM me 🔹Former Elite Gymnast 🔹GBR National Team Gymnastics Coach 🔹Chest Hair Designer
Collaboration metrics
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NAKED nutrition's repeat partnerships
Out of 594 unique influencers in our dataset, 93 of them (16%) posted content for NAKED nutrition in 3 or more separate calendar months. The most consistent partner is @healthwithhunter, who has collaborated across 12 months with 16 total posts.
Here are 3 examples of NAKED nutrition's repeat influencer partnerships, with links to the sponsored content.
healthwithhunter x NAKED nutrition
![Instagram post by @healthwithhunter for NAKED nutrition. Caption reads: [...] greek yogurt - 2 scoops @nakednutrition....](https://images.od.modash.io/bdb923c325b5753428d1a49f9fc9ff1ce5120a43)
![Instagram post by @healthwithhunter for NAKED nutrition. Caption reads: [...] me! 🥜🫐🍞 What you need: @nakednutrition....](https://images.od.modash.io/bebc61ea32ab4b0ad3b532af6aa31f99c82dcb9d)
![Instagram post by @healthwithhunter for NAKED nutrition. Caption reads: [...] make this! I always add @nakednutrition’s....](https://images.od.modash.io/d74be74a85e0c644d7d983885f82a0d934974ac9)
lifestylebyanju x NAKED nutrition
![Instagram post by @lifestylebyanju for NAKED nutrition. Caption reads: [...] and a scoop of @nakednutrition Organic Naked....](https://images.od.modash.io/3ac5e01702fec6412aa8b003b57bf2f085c815be)
![Instagram post by @lifestylebyanju for NAKED nutrition. Caption reads: [...] 4 oz water 1 scoop @Nakednutrition Fiber 2....](https://images.od.modash.io/a9a5355f1bf04e6e62e184e48c806bfb79fda87f)
![Instagram post by @lifestylebyanju for NAKED nutrition. Caption reads: [...] 1 scoop Naked Whey Iso @nakednutrition ¾ cup....](https://images.od.modash.io/3aa9e79c07418e9a46701d4069181ee6db595497)
alissamarie.wellness x NAKED nutrition
![Instagram post by @alissamarie.wellness for NAKED nutrition. Caption reads: [...] Year off right thanks to @NakedNutrition....](https://images.od.modash.io/a9e7f488f07c4347dad6bf375758bdc550e64f3b)
![Instagram post by @alissamarie.wellness for NAKED nutrition. Caption reads: [...] Just mix milk with @nakednutrition Blueberry....](https://images.od.modash.io/441e460592574c2dab9405c0a15de92c8bc6f4be)
![Instagram post by @alissamarie.wellness for NAKED nutrition. Caption reads: [...] supportive, thanks to @nakednutrition’s....](https://images.od.modash.io/0d397194dd149517b2b6ef8b07ae2fa0ffe23eeb)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where NAKED nutrition had the most influencer activity. 72.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.2%)
- Canada (3.6%)
- India (3.4%)
NAKED nutrition's influencer activity by market
Here is another example of NAKED nutrition collaborating with an influencer in United States.
dannyhaboi x NAKED nutrition
NAKED nutrition's influencer activity vs. related brands
NAKED nutrition competes with Micro Ingredients and Sports Research in clean-label supplements and single-ingredient nutrition products. They target similar health-conscious buyers who respond to transparent formulations and influencer education.
Total influencer content
NAKED nutrition vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Micro Ingredients leads with 18.1k sponsored posts, significantly outpacing Sports Research (4.2k posts) and NAKED nutrition (1.5k posts). Across all three brands, the average volume is 7.9k posts, indicating mature, scaled influencer programs. Micro Ingredients has far more total posts than NAKED nutrition and Sports Research.
By social platform
NAKED nutrition vs. related brands influencer activity (by social platform)
Sponsored posts by platform
NAKED nutrition leads on Instagram and YouTube, while Micro Ingredients leads on TikTok. The gap is most notable on TikTok, with Micro Ingredients at 18.1k, Sports Research at 3.6k, NAKED nutrition at 469 posts. Micro Ingredients's activity is particularly concentrated on TikTok. Micro Ingredients posts far more on TikTok than NAKED nutrition and Sports Research, while it has no Instagram posts shown compared with their hundreds.
By geographical market
NAKED nutrition vs. related brands influencer activity (by country)
Estimated sponsored posts in NAKED nutrition's top markets
Micro Ingredients has the highest estimated sponsored-post volume in United States (15k posts, 83.2%), Canada (1.3k posts, 7.2%), United Kingdom (870 posts, 4.8%), suggesting a North America focus, while Sports Research has the highest estimated sponsored-post volume in Brazil (260 posts, 6.2%), India (172 posts, 4.1%). Looking at United States specifically, the split is Micro Ingredients at 15k posts (83.2%), Sports Research at 3.1k posts (73.5%), NAKED nutrition at 1.1k posts (72.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Micro Ingredients's Influencer Marketing Strategy
- Sports Research's Influencer Marketing Strategy
- CLIF BAR's Influencer Marketing Strategy
- Fenty Beauty's Influencer Marketing Strategy
- Paragon Fitwear's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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