NAKED nutrition Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by NAKED nutrition over the last 12 months.
This report breaks down where & how NAKED nutrition invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with NAKED nutrition, see here: NAKED nutrition influencers.
Influencer activity throughout the year
NAKED nutrition's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
NAKED nutrition's influencer activity by month
Number of sponsored posts
NAKED nutrition's influencer output appears relatively consistent throughout the year, averaging about 114 sponsored posts per month. January recorded the highest volume at 168 posts (47% above average), while April was the quietest at 50 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NAKED nutrition's sponsored influencer collaborations break down by social platform:
- Instagram: 939 posts (68.3%)
- TikTok: 435 posts (31.7%)
NAKED nutrition's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for NAKED nutrition.
Here are 2 examples of NAKED nutrition's recent sponsored collaborations (one each for Instagram, TikTok).
dannyhaboi x NAKED nutrition
![Instagram post by @dannyhaboi for NAKED nutrition. Caption reads: [...] 1% better every day Locking in with....](https://images.od.modash.io/fe11fec300dca2d0a44ed299ce3318bf44f22208)
Influencer bio
here to inspire dannyhaboi@palettemgmt.com coaching ↓ @limitlesslifestyle.club
Collaboration metrics
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chefboyerd89 x NAKED nutrition
Influencer bio
Just a dad that thinks he's funny bringing you awesome products and deals 👌🏻💪🏼🫡
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 81.9%
- Posts: 18.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers NAKED nutrition are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
NAKED nutrition's influencers average views (Instagram)
Based on each influencer's average views per post
NAKED nutrition's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (548.0k avg views/post, 774.1k followers):
healthyu_dietitian x NAKED nutrition
Influencer bio
🍋 Registered Dietitian + 💍 👦 👦 👧 👩🍳 Easy recipes / evidence-based tips 📖 🤍 Follow along for health inspiration 🙌 Link ⤵️ for services!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (10.0k avg views/post, 121.9k followers):
sophie.healthness x NAKED nutrition
![Instagram post by @sophie.healthness for NAKED nutrition. Caption reads: [...] using the Naked Pea protein from....](https://images.od.modash.io/159004cc2f9f6fe6a173d9875aec38c240b7f287)
Influencer bio
📍Munich, Germany 🌸 Glow-Up & Hot Girl Habits 💗 Probably in my bathrobe, eating breakfast & having a face mask on ☁️ info@thehealthness.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
NAKED nutrition's repeat partnerships
Out of 554 unique influencers in our dataset, 94 of them (17%) posted content for NAKED nutrition in 3 or more separate calendar months. The most consistent partner is @alena.muux, who has collaborated across 12 months with 12 total posts.
Here are 3 examples of NAKED nutrition's repeat influencer partnerships, with links to the sponsored content.
alena.muux x NAKED nutrition
![TikTok post by @alena.muux for NAKED nutrition. Caption reads: [...] morning routine with @Naked Nutrition Naked....](https://images.od.modash.io/b0409f41a754191dcf45d52c4d078c8be25289d8)
![TikTok post by @alena.muux for NAKED nutrition. Caption reads: [...] coffee break with @Naked Nutrition Hazelnut....](https://images.od.modash.io/789a946f049f2dd4c430fb2ec6594b8994ddf3b0)
![TikTok post by @alena.muux for NAKED nutrition. Caption reads: [...] protein shake with @Naked Nutrition vanilla....](https://images.od.modash.io/840a9f7364526d8481220080597c42515df303f0)
virginiacatalans x NAKED nutrition
![Instagram post by @virginiacatalans for NAKED nutrition. Caption reads: [...] Chocolate Naked Whey de @nakednutrition) 1....](https://images.od.modash.io/1e43b27e04fbf5d041137130812f9f190b361665)
![Instagram post by @virginiacatalans for NAKED nutrition. Caption reads: [...] Chocolate Naked Whey de @nakednutrition) ¼....](https://images.od.modash.io/d51d0158c20d19f1ade344f9ea9e0d160f95dafa)
![Instagram post by @virginiacatalans for NAKED nutrition. Caption reads: [...] polvo (yo usé Naked PB de @nakednutrition )....](https://images.od.modash.io/b7af9dd7dd08268cf3804acaaf4c01e4fbe774a6)
dannyhaboi x NAKED nutrition
![Instagram post by @dannyhaboi for NAKED nutrition. Caption reads: [...] day Fueled up with @nakednutrition Mango....](https://images.od.modash.io/ffbfec2ae2468a317133c269ebc4c9b74dd00c2f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where NAKED nutrition had the most influencer activity. 74% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.4%)
- Canada (3.9%)
- Brazil (3.3%)
NAKED nutrition's influencer activity by market
Here is another example of NAKED nutrition collaborating with an influencer in United States.
alena.muux x NAKED nutrition
NAKED nutrition's influencer activity vs. related brands
NAKED nutrition, Micro Ingredients, and Huel all compete for health-conscious consumers buying nutrition products online, making them useful comparators for education-led influencer content and performance affiliate programs.
Total influencer content
NAKED nutrition vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Micro Ingredients leads with 18.1k sponsored posts, significantly outpacing Huel (3.2k posts) and NAKED nutrition (1.4k posts). Across all three brands, the average volume is 7.5k posts, indicating mature, scaled influencer programs. Micro Ingredients has far more total posts than NAKED nutrition and Huel.
By social platform
NAKED nutrition vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Huel leads on Instagram and YouTube and Micro Ingredients leads on TikTok. The gap is most notable on TikTok, with Micro Ingredients at 18.1k, Huel at 1.4k, NAKED nutrition at 435 posts. Micro Ingredients's activity is particularly concentrated on TikTok. Micro Ingredients’ posts are concentrated on TikTok, while Huel’s posts are mostly on Instagram and NAKED nutrition has no YouTube posts.
By geographical market
NAKED nutrition vs. related brands influencer activity (by country)
Estimated sponsored posts in NAKED nutrition's top markets
Huel has the highest estimated sponsored-post volume in United States (1.3k posts, 39.4%), United Kingdom (998 posts, 31.2%), India (96 posts, 3%), while NAKED nutrition leads in Canada with 54 posts (3.9%). Looking at United States specifically, the split is Huel at 1.3k posts (39.4%), NAKED nutrition at 1k posts (74%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Micro Ingredients's Influencer Marketing Strategy
- Huel's Influencer Marketing Strategy
- CLIF BAR's Influencer Marketing Strategy
- Fenty Beauty's Influencer Marketing Strategy
- Paragon Fitwear's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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