NAKED nutrition Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 920 pieces of influencer content sponsored by NAKED nutrition over the last 12 months.

This report breaks down where & how NAKED nutrition invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with NAKED nutrition, see here: NAKED nutrition influencers.

Influencer activity throughout the year

NAKED nutrition's influencer output appears relatively consistent throughout the year, averaging about 77 sponsored posts per month. January recorded the highest volume at 112 posts (45% above average), while February was the quietest at 29 posts.

May generated the most views at 1.7M, while February recorded the least at 78.7k. Across all tracked posts in the 12-month window, average views per post were 14.6k. Interestingly, the highest-view month (May) does not align with peak post volume (January), which could indicate performance differences across months. The top-performing tracked post, by @dannyhaboi, generated 1.5M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NAKED nutrition's sponsored influencer collaborations break down by social platform:

• Instagram: 721 posts (78.4%)
• TikTok: 198 posts (21.5%)
• YouTube: 1 posts (0.1%)

Instagram influencer marketing is a clear focus for NAKED nutrition.

Here are 3 examples of NAKED nutrition's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

dannyhaboi x NAKED nutrition

dannyhaboi

@dannyhaboi

23 May, 25

1.5M

43.8k

[...] better every day Locking in with @nakednutrition BCAAs. Helps promote muscle [...]

Influencer bio

here to inspire dannyhaboi@palettemgmt.com coaching ↓ @limitlesslifestyle.club

Collaboration metrics

Post views 1.5M

Post EMV $48.5k

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alena.muux x NAKED nutrition

alena.muux

@alena.muux

22 Jan, 26

34.3k

7.5k

[...] asmr winter morning routine with @Naked Nutrition Naked Lean Creatine ❄️☕️🤍 with [...]

Influencer bio

lifestyle / wellness 📍 philly 💌 gabriela.ruiz@grail-talent.com

Collaboration metrics

Post views 34.3k

Post EMV $1.1k

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SubscriptionSisters x NAKED nutrition

SubscriptionSisters

@SubscriptionSisters

26 Nov, 25

2.1k

220

Purchase the Naked Nutrition Advent Calendar here: [...]

Influencer bio

Hi Beautiful! Welcome to my channel. My name is Sydney and I am a huge lover of subscription boxes and beauty. This channel was originally created with my sister, Jordyn. We wanted to just have fun and open boxes. So what started as a hobby, has now turned into a business! Jordyn left the channel in 2019 as she went on to further her career in Audiology! She is now licensed in the state of Iowa and Nebraska and loves working with her patients. She still pops on to the channel from time to time and says hi, but she mostly works behind the scenes by ordering boxes, responding to emails, and keeping me organized. A little about me: I am married and live just outside of Omaha, Nebraska. We have 1 yellow lab named Ellie. I love love love donuts. All the donuts. They are my favorite sweet treat! I am also a huge coffee lover, so it is safe to say that breakfast is my favorite meal of the day. Subscribe for weekly unboxings, honest reviews, and exclusive coupon codes.

Collaboration metrics

Post views 2.1k

Post EMV $86

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 40.3% of partnerships featuring creators averaging 1K-5K views, NAKED nutrition's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (548.0k avg views/post):

healthyu_dietitian x NAKED nutrition

healthyu_dietitian

@healthyu_dietitian

13 Nov, 25

32.3k

303

@nakednutrition x @healthyu_dietitian Comment [...]

Influencer bio

🍋 Registered Dietitian + 💍 👦 👦 👧 👩‍🍳 Easy recipes / evidence-based tips 📖 🤍 Follow along for health inspiration 🙌 Link ⤵️ for services!

Collaboration metrics

Post views 32.3k

Post EMV $998

More influencer data

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And here is another example with a smaller creator on Instagram (9.9k avg views/post):

gnextdoor__ x NAKED nutrition

gnextdoor__

@gnextdoor__

03 Mar, 25

18.6k

178

Ditch the artificial stuff. Naked Nutrition’s Naked Oats keeps it real with 20g [...]

Influencer bio

Hiiii 🌻 Tasty recipes + Lifestyle 😋✨ 💌: norasalameh17@gmail.com

Collaboration metrics

Post views 18.6k

Post EMV $575

More influencer data

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NAKED nutrition's repeat partnerships

lifestylebyanju x NAKED nutrition

lifestylebyanju

@lifestylebyanju

12 Mar, 25

604

[...] and chocolatey. Enjoy! #nakednutrition #nakedoats @nakednutrition [...]

lifestylebyanju

@lifestylebyanju

24 Aug, 25

462

[...] scoop Naked Whey Iso @nakednutrition ¾ cup almond milk Maple [...]

lifestylebyanju

@lifestylebyanju

24 Apr, 25

452

[...] serve immediately. #ad @nakednutrition #Nakednutrition #cottagech [...]

fitandfedbysteph x NAKED nutrition

fitandfedbysteph

@fitandfedbysteph

29 Jun, 25

5.6k

[...] and stir in 2 scoops of @nakednutrition Naked Reds (a superfood [...]

fitandfedbysteph

@fitandfedbysteph

11 May, 25

4.7k

[...] and fiber thanks to @nakednutrition Organic Naked PB 🤎). I’m [...]

fitandfedbysteph

@fitandfedbysteph

27 May, 25

3.3k

[...] fiber ✨ I’ve been loving @nakednutrition’s Naked PB — it’s organic, [...]

alena.muux x NAKED nutrition

alena.muux

@alena.muux

22 Jan, 26

34.3k

7.5k

[...] morning routine with @Naked Nutrition Naked Lean Creatine ❄️☕️🤍 [...]

alena.muux

@alena.muux

23 Dec, 25

10.1k

1.6k

[...] protein shake with @Naked Nutrition vanilla naked whey 🎄🎅🏼 [...]

alena.muux

@alena.muux

31 Oct, 25

9.5k

1.4k

[...] protein iced coffee with @Naked Nutrition Chocolate Naked Whey [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6%)
• Brazil (3.7%)
• Canada (3.7%)

Here is another example of NAKED nutrition collaborating with an influencer in United States.

.oliviajewel x NAKED nutrition

.oliviajewel

@.oliviajewel

26 Aug, 25

38.7k

2.2k

[...] cheesecake 🍫🍰 recipe: 1 scoop of @Naked Nutrition Vanilla Naked Whey protein powder [...]

NAKED nutrition's influencer activity vs. related brands

Naked Nutrition, AG1, and 1st Phorm all compete in performance and wellness supplements with strong creator-led credibility marketing. Their audiences overlap across fitness, health routines, and ingredient-conscious buyers.

Total influencer content

AG1 leads with 2k sponsored posts, significantly outpacing NAKED nutrition (920 posts) and 1st Phorm (917 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments.

By social platform

NAKED nutrition leads on Instagram, while 1st Phorm has the most activity on TikTok and AG1 has the most activity on YouTube. The gap is most notable on YouTube, with AG1 at 1.6k, 1st Phorm at 347, NAKED nutrition at 1 posts. NAKED nutrition's activity is particularly concentrated on Instagram. AG1 has far more YouTube posts than NAKED nutrition and 1st Phorm.

By geographical market

AG1 has the highest estimated sponsored-post volume in United States (1.2k posts, 60.1%), United Kingdom (205 posts, 10.2%), Germany (171 posts, 8.5%), suggesting a Europe focus, while 1st Phorm leads in Brazil with 38 posts (4.1%). Looking at United States specifically, the split is AG1 at 1.2k posts (60.1%), 1st Phorm at 757 posts (82.5%), NAKED nutrition at 686 posts (74.6%).