Coldest Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.8k pieces of influencer content sponsored by Coldest over the last 12 months.
This report breaks down where & how Coldest invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Coldest, see here: Coldest influencers.
Influencer activity throughout the year
Coldest's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Coldest's influencer activity by month
Number of sponsored posts
Coldest's influencer output appears relatively consistent throughout the year, averaging about 316 sponsored posts per month. November recorded the highest volume at 418 posts (32% above average), while March was the quietest at 181 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Coldest's sponsored influencer collaborations break down by social platform:
- TikTok: 3.2k posts (84.6%)
- YouTube: 571 posts (14.9%)
- Instagram: 21 posts (0.5%)
Coldest's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Coldest.
Here are 3 examples of Coldest's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
quinnaboss x Coldest
Influencer bio
🏡 Interior Designer @QuinnBossInteriors 📱 Virtual E-Design @thehavenly 🤝 Open to collaborations! 📍 Nashville-sometimes I write songs 🔗 Book below ↓
Collaboration metrics
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kasandran23 x Coldest
Influencer bio
37 | Washington 💙Mom of both🩷 ⬇️15%off⬇️
Collaboration metrics
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THEDIAMONDLIFE1 x Coldest
![YouTube post by @THEDIAMONDLIFE1 for Coldest. Caption reads: [...] MERCH IS NOW AVAILABLE!: Shop The Coldest....](https://images.od.modash.io/3466bd173cf53f82dbfab8fda5b12a1470617adc)
Influencer bio
The littest & REALEST commentary/reactions | Tell uncle joe he's still a ... #DIAMONDDYNASTY 💎🔥💪
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.4%
- Carousels: 2.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Coldest are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Coldest's influencers average views (TikTok)
Based on each influencer's average views per post
With 90.7% of partnerships featuring creators averaging <1K views, Coldest's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 50K-100K and 500K+ segments.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.2k avg views/post):
tru_cru x Coldest
Influencer bio
The real deal.
Collaboration metrics
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And here is another example with a smaller creator on TikTok (3.2k avg views/post):
charityspinzsquared x Coldest
![TikTok post by @charityspinzsquared for Coldest. Caption reads: [...]....](https://images.od.modash.io/b72c44c03104619f9d4db919950b80145cea0ebe)
Influencer bio
Platinum Creator Featured Shop Creator
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Coldest's repeat partnerships
Out of 958 unique influencers in our dataset, 91 of them (9%) posted content for Coldest in 3 or more separate calendar months. The most consistent partner is @scottishcherokee, who has collaborated across 12 months with 120 total posts. @feeling.positive alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Coldest's repeat influencer partnerships, with links to the sponsored content.
scottishcherokee x Coldest
![TikTok post by @scottishcherokee for Coldest. Caption reads: Coldest water bottles keeps my water [...].](https://images.od.modash.io/0d224901fb9585dee9614387731a4ace52bc7db6)
![TikTok post by @scottishcherokee for Coldest. Caption reads: [...] name and my favorite flowers. #coldest....](https://images.od.modash.io/01a0dcb701bbddbecfb41c7ac80fb3573bc66cdb)
melissa.carin71 x Coldest
![TikTok post by @melissa.carin71 for Coldest. Caption reads: [...] or cold water on a hike, the Coldest 36....](https://images.od.modash.io/299526816067d4eaeace061eb028b94f1b978b9e)
![TikTok post by @melissa.carin71 for Coldest. Caption reads: Coldest towers give your water bottles [...].](https://images.od.modash.io/246c8fdb90d1d02dfdcda8641d3cff4b3ae6e882)
![TikTok post by @melissa.carin71 for Coldest. Caption reads: [...] that makes this so fun. Every Coldest....](https://images.od.modash.io/dd0c68f53ea12ac66d557a8cda878e4a4177b720)
feeling.positive x Coldest
![TikTok post by @feeling.positive for Coldest. Caption reads: [...] scarcity and authenticity. @Coldest....](https://images.od.modash.io/d2d056f2bba3f1b4d5aa0815ba8bb547a5abe3c1)
![TikTok post by @feeling.positive for Coldest. Caption reads: [...] more Clean Compact Effortless coldest....](https://images.od.modash.io/33f0f42487bc63f85de33088cd88e503dfc60c77)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Coldest had the most influencer activity. 77.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (3.8%)
- United Kingdom (3.3%)
- Brazil (2.9%)
Coldest's influencer activity by market
Here is another example of Coldest collaborating with an influencer in United States.
_bobbie_tts x Coldest
Coldest's influencer activity vs. related brands
Coldest competes with Stanley 1913 and BruMate in insulated drinkware and lifestyle hydration products. They target similar audiences who buy based on performance claims and viral, creator-led everyday-carry content.
Total influencer content
Coldest vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BruMate leads with 4.9k sponsored posts, notably outpacing Coldest (3.8k posts) and Stanley 1913 (3.4k posts). Across all three brands, the average volume is 4k posts, indicating mature, scaled influencer programs.
By social platform
Coldest vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Coldest leads on YouTube, while Stanley 1913 has the most activity on Instagram and BruMate has the most activity on TikTok. The gap is most notable on TikTok, with BruMate at 4.2k, Coldest at 3.2k, Stanley 1913 at 2.5k posts. Coldest's activity is particularly concentrated on TikTok. Coldest has far fewer Instagram posts than Stanley 1913 and BruMate, while BruMate has several times more YouTube posts than Stanley 1913 and BruMate has more than twice as many TikTok posts as Coldest.
By geographical market
Coldest vs. related brands influencer activity (by country)
Estimated sponsored posts in Coldest's top markets
BruMate has the highest estimated sponsored-post volume in United States (3.5k posts, 72.6%), Japan (589 posts, 12.1%), Canada (190 posts, 3.9%), suggesting a North America focus, while Stanley 1913 has the highest estimated sponsored-post volume in Brazil (473 posts, 14.1%), United Kingdom (319 posts, 9.5%), while Coldest leads in India with 146 posts (3.8%). Looking at United States specifically, the split is BruMate at 3.5k posts (72.6%), Coldest at 3k posts (77.7%), Stanley 1913 at 1.3k posts (39.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Stanley 1913's Influencer Marketing Strategy
- BruMate's Influencer Marketing Strategy
- Emi Jay's Influencer Marketing Strategy
- HSIA Lingerie's Influencer Marketing Strategy
- TORRAS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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