We analyzed 6.4k pieces of influencer content sponsored by Coldest over the last 12 months.
This report breaks down where & how Coldest invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Coldest, see here: Coldest influencers.
Coldest's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Coldest's influencer output appears relatively consistent throughout the year, averaging about 525 sponsored posts per month. July recorded the highest volume at 761 posts (45% above average), while May was the quietest at 362 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Coldest's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Coldest.
Here are 3 examples of Coldest's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Nurse |Lifestyle|Beauty Creator of Naissè 💌Business inquiries below niquollekingofficial@gmail.com
Collaboration metrics
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Influencer bio
36 | Washington 💙Soon to be mom of both🩷 ⬇️15%off⬇️
Collaboration metrics
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Influencer bio
Welcome to our Channel! Our names are Antonio(AJ) and Danielle Cannon. This channel will feature various videos, including but not limited to, mukbangs, vlogs, challenges, etc. We will share our thoughts and opinions on current events in our country and around the world. We will also discuss life in general, all while giving a little insight into our world and the challenges we face as a young married couple. Please subscribe and we will definitely bring you plenty of content to enjoy!!!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Coldest are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 84.8% of partnerships featuring creators averaging <1K views, Coldest's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (55.6k avg views/post):
Influencer bio
RN|Single Independent|ProfessionalADHD|Boomer|Nana|Here to help|Free Advice|
Collaboration metrics
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And here is another example with a smaller creator on TikTok (7.9k avg views/post):
Influencer bio
Just a mom of 5, trying not to look like one 🤷🏽♀️ 📧: neishaewing@gmail.com
Collaboration metrics
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Out of 2.6k unique influencers in our dataset, 221 of them (9%) posted content for Coldest in 3 or more separate calendar months. The most consistent partner is @scottishcherokee, who has collaborated across 13 months with 159 total posts.
Here are 3 examples of Coldest's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Coldest had the most influencer activity. 77.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Coldest collaborating with an influencer in United States.
Coldest competes in insulated drinkware and outdoor-friendly hydration products alongside Stanley 1913 and BruMate. Both are strong comparables for influencer-led lifestyle utility, durability claims, and seasonal gifting pushes.
Total sponsored posts tracked (last 12 months)
BruMate leads with 7.7k sponsored posts, notably outpacing Coldest (6.4k posts) and Stanley 1913 (4.6k posts). Across all three brands, the average volume is 6.2k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Coldest leads on YouTube, while Stanley 1913 has the most activity on Instagram and BruMate has the most activity on TikTok. The gap is most notable on Instagram, with Stanley 1913 at 3.4k, BruMate at 645, Coldest at 25 posts. Coldest's activity is particularly concentrated on TikTok. Stanley 1913 has several times more Instagram posts than Coldest and BruMate, while Coldest and BruMate each have several times more TikTok posts than Stanley 1913.
Estimated sponsored posts in Coldest's top markets
Coldest has the highest estimated sponsored-post volume in United States (5k posts, 77.8%), Brazil (262 posts, 4.1%), India (185 posts, 2.9%), while BruMate has the highest estimated sponsored-post volume in Japan (1.4k posts, 18.2%), Canada (317 posts, 4.1%), while Stanley 1913 leads in United Kingdom with 377 posts (8.2%). Looking at United States specifically, the split is Coldest at 5k posts (77.8%), BruMate at 4.9k posts (63.6%), Stanley 1913 at 2.7k posts (59.4%). Coldest's strength in United States may indicate a home-market focus, while BruMate shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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