Coldest Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.4k pieces of influencer content sponsored by Coldest over the last 12 months.
This report breaks down where & how Coldest invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Coldest, see here: Coldest influencers.
Influencer activity throughout the year
Coldest's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Coldest's influencer activity by month
Number of sponsored posts
Coldest's sponsored post volume peaks in July with 712 posts, 60% higher than the monthly average of 446. April recorded the lowest activity at 193 posts, 57% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Coldest's sponsored influencer collaborations break down by social platform:
- TikTok: 5.3k posts (99.5%)
- Instagram: 27 posts (0.5%)
Coldest's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Coldest.
Here are 2 examples of Coldest's recent sponsored collaborations (one each for Instagram, TikTok).
callmedonna___ x Coldest
![Instagram post by @callmedonna___ for Coldest. Caption reads: [...] climb was harder than you think 🤕…....](https://images.od.modash.io/54604981a643450ea7963efe539bfaca34d889e6)
Influencer bio
Metro ATL guide DMV ✈️ GA Just here to inspire✨ *ALL REELS ARE MY AUTHENTIC WORK MA in Psychology 👩🏽🎓🥳
Collaboration metrics
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kasandran23 x Coldest
Influencer bio
36 | Washington 💙Mom of both🩷 ⬇️15%off⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93%
- Carousels: 7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Coldest are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Coldest's influencers average views (TikTok)
Based on each influencer's average views per post
With 84.8% of partnerships featuring creators averaging <1K views, Coldest's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (64.8k avg views/post):
bossingbybecca x Coldest
![TikTok post by @bossingbybecca for Coldest. Caption reads: [...] is still frozen 26 hours later with my....](https://images.od.modash.io/f9c0aa6abb748989d1c926ffbb151b60064fa90b)
Influencer bio
Over 40 & shifting my financial future. Building multiple streams in real time.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.7k avg views/post):
hedderbeee x Coldest
Influencer bio
Just some things I like from the TikTok Shop✨• Hedderbeee757@gmail.com💌•
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Coldest's repeat partnerships
Out of 2.2k unique influencers in our dataset, 175 of them (8%) posted content for Coldest in 3 or more separate calendar months. The most consistent partner is @scottishcherokee, who has collaborated across 12 months with 174 total posts.
Here are 3 examples of Coldest's repeat influencer partnerships, with links to the sponsored content.
scottishcherokee x Coldest
![TikTok post by @scottishcherokee for Coldest. Caption reads: @Coldest #thecoldestwater [...].](https://images.od.modash.io/4ed2c940bb6549d71b14b76c551ef74ebddccdd6)
![TikTok post by @scottishcherokee for Coldest. Caption reads: Coldest water bottles keeps my water [...].](https://images.od.modash.io/0d224901fb9585dee9614387731a4ace52bc7db6)
![TikTok post by @scottishcherokee for Coldest. Caption reads: The coldest water from @Coldest [...].](https://images.od.modash.io/8878f7230d207d626db1f1d6bc88740f5eaf5f1a)
feeling.positive x Coldest
![TikTok post by @feeling.positive for Coldest. Caption reads: [...] scarcity and authenticity. @Coldest....](https://images.od.modash.io/d2d056f2bba3f1b4d5aa0815ba8bb547a5abe3c1)
![TikTok post by @feeling.positive for Coldest. Caption reads: [...] more Clean Compact Effortless coldest....](https://images.od.modash.io/33f0f42487bc63f85de33088cd88e503dfc60c77)
melissa.carin71 x Coldest
![TikTok post by @melissa.carin71 for Coldest. Caption reads: [...] stays in this Kissed Dream Coldest Water....](https://images.od.modash.io/2a73b535192f625e33ca50c4f6fed23dbf3f575a)
![TikTok post by @melissa.carin71 for Coldest. Caption reads: [...] or cold water on a hike, the Coldest 36....](https://images.od.modash.io/299526816067d4eaeace061eb028b94f1b978b9e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Coldest had the most influencer activity. 80.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (3.3%)
- Brazil (3.1%)
- United Kingdom (2.6%)
Coldest's influencer activity by market
Here is another example of Coldest collaborating with an influencer in United States.
tiktoshh x Coldest
![TikTok post by @tiktoshh for Coldest. Caption reads: [...] but this water bottle keeps me cool....](https://images.od.modash.io/a2055900508086aa37f239977ac34967e4ebf212)
Coldest's influencer activity vs. related brands
Coldest competes directly with Stanley 1913 and BruMate in insulated drinkware/coolers, where lifestyle UGC, durability tests, and seasonal color drops drive influencer-led demand.
Total influencer content
Coldest vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BruMate leads with 6.7k sponsored posts, notably outpacing Coldest (5.4k posts) and Stanley 1913 (3.4k posts). Across all three brands, the average volume is 5.1k posts, indicating mature, scaled influencer programs.
By social platform
Coldest vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Coldest leads on YouTube, while Stanley 1913 has the most activity on Instagram and BruMate has the most activity on TikTok. The gap is most notable on Instagram, with Stanley 1913 at 1.8k, BruMate at 538, Coldest at 27 posts. Coldest's activity is particularly concentrated on TikTok. Coldest posts far more on TikTok than Stanley 1913, while Stanley 1913 posts far more on Instagram than Coldest.
By geographical market
Coldest vs. related brands influencer activity (by country)
Estimated sponsored posts in Coldest's top markets
Coldest has the highest estimated sponsored-post volume in United States (4.3k posts, 80.4%), India (177 posts, 3.3%), while BruMate leads in Japan with 1.4k posts (21.1%), while Stanley 1913 has the highest estimated sponsored-post volume in Brazil (1.3k posts, 38.9%), Thailand (215 posts, 6.4%). Looking at United States specifically, the split is Coldest at 4.3k posts (80.4%), BruMate at 4.1k posts (61.2%), Stanley 1913 at 656 posts (19.5%). Coldest's strength in United States may indicate a home-market focus, while Stanley 1913 shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Stanley 1913's Influencer Marketing Strategy
- BruMate's Influencer Marketing Strategy
- Emi Jay's Influencer Marketing Strategy
- HSIA Lingerie's Influencer Marketing Strategy
- TORRAS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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