Coldest Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.9k pieces of influencer content sponsored by Coldest over the last 12 months.
This report breaks down where & how Coldest invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Coldest, see here: Coldest influencers.
Influencer activity throughout the year
Coldest's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Coldest's influencer activity by month
Number of sponsored posts
Coldest's sponsored post volume peaks in January with 285 posts, 85% higher than the monthly average of 154. March recorded the lowest activity at 94 posts, 39% below average.
Coldest's influencer activity by month (views)
Total views on sponsored video posts
October generated the most views at 2.9M, while February recorded the least at 54.5k. Across all tracked posts in the 12-month window, average views per post were 3.1k. Interestingly, the highest-view month (October) does not align with peak post volume (January), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @kasandran23, generated 2.7M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Coldest's sponsored influencer collaborations break down by social platform:
- TikTok: 1.8k posts (94.8%)
- YouTube: 89 posts (4.8%)
- Instagram: 8 posts (0.4%)
Coldest's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Coldest.
Here are 3 examples of Coldest's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
niquoll x Coldest
![Instagram post by @niquoll for Coldest. Caption reads: [...] a form of self-respect. Thank you....](https://images.od.modash.io/e3c5bedc42cb0e52fc84942942236237b4673a2b)
Influencer bio
Nurse 🩺|Lifestyle✨|Beauty💋 CEO & Creator of Naissè 💌Business inquiries below niquollekingofficial@gmail.com
Collaboration metrics
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kasandran23 x Coldest
Influencer bio
36 | Washington 💙Soon to be mom of both🩷 ⬇️15%off⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
hashtagthecannons x Coldest
![YouTube post by @hashtagthecannons for Coldest. Caption reads: [...] Box 9442
Greenville, SC 29604
Coldest....](https://images.od.modash.io/e8d1e21b14581b4f4dbad4babfca7db44e2223f0)
Influencer bio
Welcome to our Channel! Our names are Antonio(AJ) and Danielle Cannon. This channel will feature various videos, including but not limited to, mukbangs, vlogs, challenges, etc. We will share our thoughts and opinions on current events in our country and around the world. We will also discuss life in general, all while giving a little insight into our world and the challenges we face as a young married couple. Please subscribe and we will definitely bring you plenty of content to enjoy!!!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Coldest are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Coldest's influencers average views (TikTok)
Based on each influencer's average views per post
With 86.1% of partnerships featuring creators averaging <1K views, Coldest's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (10.1k avg views/post):
hedderbeee x Coldest
Influencer bio
30♈️ California born🔁Oregon raised Mama of two boys💕 Wife💍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.4k avg views/post):
okemamarie95 x Coldest
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Coldest's repeat partnerships
Out of 1k unique influencers in our dataset, 34 of them (3%) posted content for Coldest in 3 or more separate calendar months. The most consistent partner is @hashtagthecannons, who has collaborated across 10 months with 23 total posts.
Here are 3 examples of Coldest's repeat influencer partnerships, with links to the sponsored content.
hashtagthecannons x Coldest
![YouTube post by @hashtagthecannons for Coldest. Caption reads: [...] 9442
Greenville, SC 29604
Coldest Giveaway ....](https://images.od.modash.io/7205e7eb12530edfde6e1ec34e6d55eae8d258c8)
![YouTube post by @hashtagthecannons for Coldest. Caption reads: [...] 02:09
BPM: 145
Coldest Giveaway 👉 [...].](https://images.od.modash.io/c1b93b5be4fea999b75bfecc8e718afc94b625c0)
TyeStylez x Coldest
![YouTube post by @TyeStylez for Coldest. Caption reads: [...] Use Code “TYESTYLEZ”
Shop The Coldest Water....](https://images.od.modash.io/5137e015f53e294b992ff927588d7b85a0748438)
![YouTube post by @TyeStylez for Coldest. Caption reads: [...] T E R B O T T L E ♡
Shop The Coldest Water:....](https://images.od.modash.io/decd69d81a78df733cec06eee5bb9e32c337f9f3)
![YouTube post by @TyeStylez for Coldest. Caption reads: [...] Coldest Water [...].](https://images.od.modash.io/baf084f0cd15ab0a9dc254bf78f956fc0aa3ec00)
melissa.carin71 x Coldest
![TikTok post by @melissa.carin71 for Coldest. Caption reads: [...] stays in this Kissed Dream Coldest Water....](https://images.od.modash.io/2a73b535192f625e33ca50c4f6fed23dbf3f575a)
![TikTok post by @melissa.carin71 for Coldest. Caption reads: Coldest towers give your water bottles [...].](https://images.od.modash.io/246c8fdb90d1d02dfdcda8641d3cff4b3ae6e882)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Coldest had the most influencer activity. 81.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (3.3%)
- United Kingdom (3.2%)
- India (2.3%)
Coldest's influencer activity by market
Here is another example of Coldest collaborating with an influencer in United States.
tatumt12 x Coldest
Coldest's influencer activity vs. related brands
Coldest competes in the insulated drinkware/cooler ecosystem where durability claims and lifestyle content drive purchases. Stanley 1913 and BruMate target similar hydration and outdoor-minded audiences with highly influencerable, everyday-carry products.
Total influencer content
Coldest vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BruMate leads with 2k sponsored posts, marginally ahead of Coldest (1.9k posts) and Stanley 1913 (917 posts). Across all three brands, the average volume is 1.6k posts, suggesting established influencer marketing investments.
By social platform
Coldest vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Coldest leads on YouTube, while Stanley 1913 has the most activity on Instagram and BruMate has the most activity on TikTok. The gap is most notable on Instagram, with Stanley 1913 at 712, BruMate at 70, Coldest at 8 posts. Coldest's activity is particularly concentrated on TikTok. Instagram activity is much higher for Stanley 1913 than Coldest and BruMate, while TikTok activity is much higher for Coldest and BruMate than Stanley 1913.
By geographical market
Coldest vs. related brands influencer activity (by country)
Estimated sponsored posts in Coldest's top markets
BruMate has the highest estimated sponsored-post volume in United States (1.6k posts, 80.7%), Canada (67 posts, 3.4%), suggesting a North America focus, while Stanley 1913 has the highest estimated sponsored-post volume in United Kingdom (89 posts, 9.7%), Japan (40 posts, 4.4%), while Coldest leads in Brazil with 61 posts (3.3%). Looking at United States specifically, the split is BruMate at 1.6k posts (80.7%), Coldest at 1.5k posts (81.2%), Stanley 1913 at 470 posts (51.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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