Danessa Myricks Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 13.5k pieces of influencer content sponsored by Danessa Myricks Beauty over the last 12 months.
This report breaks down where & how Danessa Myricks Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Danessa Myricks Beauty, see here: Danessa Myricks Beauty influencers.
Influencer activity throughout the year
Danessa Myricks Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Danessa Myricks Beauty's influencer activity by month
Number of sponsored posts
Danessa Myricks Beauty's influencer output appears relatively consistent throughout the year, averaging about 1.1k sponsored posts per month. April recorded the highest volume at 1.6k posts (46% above average), while June was the quietest at 468 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Danessa Myricks Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 9.5k posts (70.1%)
- Instagram: 3.8k posts (28.3%)
- YouTube: 210 posts (1.6%)
Danessa Myricks Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Danessa Myricks Beauty.
Here are 3 examples of Danessa Myricks Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
pippambarnes x Danessa Myricks Beauty
![Instagram post by @pippambarnes for Danessa Myricks Beauty. Caption reads: [...] #alopeciaawareness @DanessaMyricksBeauty....](https://images.od.modash.io/f457d49cb9ab9baa5cf6810108b8d69e45887406)
Influencer bio
*ੈ✩‧₊˚༺☆༻*ੈ✩‧₊˚ 22, Brighton🧠♾️🏳️🌈 pippa@glistenmgmt.com @glistenmgmt
Collaboration metrics
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jeffreestar x Danessa Myricks Beauty
![TikTok post by @jeffreestar for Danessa Myricks Beauty. Caption reads: [...] airbrush flawless matte VS.....](https://images.od.modash.io/82e992ca0525b8223349ac0a31e2249698f87f25)
Influencer bio
Makeup mogul and Yak rancher 💖 Living in Wyoming, living my dreams! ⭐️🦄 John 15:18
Collaboration metrics
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KennieJD x Danessa Myricks Beauty
Influencer bio
Hi I'm Kennie I like terrible movies, reality trash tv, makeup, hair, and talking for long amounts of time. Also I make music. NEW VIDEOS EVERY WEEK!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97%
- Carousels: 3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Danessa Myricks Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Danessa Myricks Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.1% of partnerships featuring creators averaging 1K-5K views, Danessa Myricks Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (929.0k avg views/post):
ruthyandthebrain x Danessa Myricks Beauty
![TikTok post by @ruthyandthebrain for Danessa Myricks Beauty. Caption reads: [...] receipts, I’ve been using the....](https://images.od.modash.io/4d2fadc9d01e38663e6654d7885c5cee9348720d)
Influencer bio
Los Angeles Beauty Editor & Creative Director ruthillea.davis@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
luhmiraaa x Danessa Myricks Beauty
![TikTok post by @luhmiraaa for Danessa Myricks Beauty. Caption reads: [...] kit 😍 I love tiny stuff lol....](https://images.od.modash.io/1fafd8b72201cd467108d160e9b97fa9a20fef11)
Influencer bio
Atl Entrepreneur Life 💌: miraxconnect@gmail.com Paid collabs ONLY All things Beauty 🎀
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Danessa Myricks Beauty's repeat partnerships
Out of 6.1k unique influencers in our dataset, 315 of them (5%) posted content for Danessa Myricks Beauty in 3 or more separate calendar months. The most consistent partner is @ashleecookk, who has collaborated across 12 months with 52 total posts.
Here are 3 examples of Danessa Myricks Beauty's repeat influencer partnerships, with links to the sponsored content.
ashleecookk x Danessa Myricks Beauty
![TikTok post by @ashleecookk for Danessa Myricks Beauty. Caption reads: [...] but fan girl over the @DanessaMyricksBeauty....](https://images.od.modash.io/26658aa66cc69e802d121b03fd7893e7e111cd46)
brittbratstyles x Danessa Myricks Beauty
chinadoll733 x Danessa Myricks Beauty
![TikTok post by @chinadoll733 for Danessa Myricks Beauty. Caption reads: 50% off @DanessaMyricksBeauty get ur now [...].](https://images.od.modash.io/7d743d3f4966d1e37421521cee4bba95805d557e)
![TikTok post by @chinadoll733 for Danessa Myricks Beauty. Caption reads: @DanessaMyricksBeauty new minis on the tik [...].](https://images.od.modash.io/b32b1c837959aede43eec26328084590bfa6aaf6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Danessa Myricks Beauty had the most influencer activity. 66.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.1%)
- Canada (3.5%)
- Brazil (3.1%)
Danessa Myricks Beauty's influencer activity by market
Here is another example of Danessa Myricks Beauty collaborating with an influencer in United States.
tionnieee x Danessa Myricks Beauty
![TikTok post by @tionnieee for Danessa Myricks Beauty. Caption reads: [...] if I got oily throughout the day....](https://images.od.modash.io/7f110d072ecc2609dccda5576bc3bee309f31472)
Danessa Myricks Beauty's influencer activity vs. related brands
Danessa Myricks Beauty competes in high-performance, artistry-driven makeup with ONE SIZE BEAUTY and MADE BY MITCHELL, where bold looks, creator technique, and pro-grade product education are central to growth.
Total influencer content
Danessa Myricks Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
MADE BY MITCHELL leads with 14.9k sponsored posts, marginally ahead of Danessa Myricks Beauty (13.5k posts) and ONE SIZE BEAUTY (12.2k posts). Across all three brands, the average volume is 13.5k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
Danessa Myricks Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Danessa Myricks Beauty leads on Instagram and YouTube, while MADE BY MITCHELL leads on TikTok. The gap is most notable on Instagram, with Danessa Myricks Beauty at 3.8k, MADE BY MITCHELL at 1.3k, ONE SIZE BEAUTY at 0 posts. Danessa Myricks Beauty's activity is particularly concentrated on TikTok. On Instagram, Danessa Myricks Beauty has far more posts than ONE SIZE BEAUTY, which has none.
By geographical market
Danessa Myricks Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Danessa Myricks Beauty's top markets
Danessa Myricks Beauty has the highest estimated sponsored-post volume in United States (9k posts, 66.4%), Canada (473 posts, 3.5%), suggesting a North America focus, while MADE BY MITCHELL has the highest estimated sponsored-post volume in United Kingdom (5.1k posts, 34.3%), Nigeria (536 posts, 3.6%). Looking at United States specifically, the split is Danessa Myricks Beauty at 9k posts (66.4%), MADE BY MITCHELL at 5.4k posts (36.5%). Danessa Myricks Beauty's strength in United States may indicate a home-market focus, while MADE BY MITCHELL shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ONE SIZE BEAUTY's Influencer Marketing Strategy
- MADE BY MITCHELL's Influencer Marketing Strategy
- Simple Modern's Influencer Marketing Strategy
- Polaroid's Influencer Marketing Strategy
- Lovevery's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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