Danessa Myricks Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.6k pieces of influencer content sponsored by Danessa Myricks Beauty over the last 12 months.

This report breaks down where & how Danessa Myricks Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Danessa Myricks Beauty, see here: Danessa Myricks Beauty influencers.

Influencer activity throughout the year

Danessa Myricks Beauty's sponsored post volume appears to trend upward over the 12-month period, rising from 202 posts in January to 152 in December. The peak month, November, reached 213 posts, 69% higher than the monthly average of 126.

August generated the most views at 6.2M, while October recorded the least at 801.5k. Across all tracked posts in the 12-month window, average views per post were 18.5k. Interestingly, the highest-view month (August) does not align with peak post volume (November), which could indicate performance differences across months. The top-performing tracked post, by @piperartistry, generated 1.6M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Danessa Myricks Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 1.3k posts (84.6%)
• Instagram: 235 posts (14.9%)
• YouTube: 9 posts (0.6%)

TikTok influencer marketing is a clear focus for Danessa Myricks Beauty.

Here are 3 examples of Danessa Myricks Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

meicrosoft x Danessa Myricks Beauty

meicrosoft

@meicrosoft

02 Jun, 25

1.5M

92.6k

[...] foundation @danessa_myricks @danessamyricksbeauty colorfix paints [...]

Influencer bio

artist | 6 years sober 📍 NYC + Toronto management - @p1magency mei@p1m.ca // represented by @imgmodels steven.perlamuter@img.com

Collaboration metrics

Post views 1.5M

Post EMV $52.8k

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piperartistry x Danessa Myricks Beauty

piperartistry

@piperartistry

07 Feb, 25

1.6M

211.2k

[...] palette in zombie apocalypse @DanessaMyricksBeauty colorfix mattes in blackout *** [...]

Influencer bio

self-taught makeup artist 🤍✨ check out my ig/yt 👇🏻 pipernartistry@gmail.com

Collaboration metrics

Post views 1.6M

Post EMV $42.6k

More influencer data

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KennieJD x Danessa Myricks Beauty

KennieJD

@KennieJD

06 Jul, 25

97k

8.6k

[...] ColorFix Stix in Duo 9 https://danessamyricksbeauty.com/coll... Makeup Forever Artist [...]

Influencer bio

Hi I'm Kennie I like terrible movies, reality trash tv, makeup, hair, and talking for long amounts of time. Also I make music. NEW VIDEOS EVERY WEEK!

Collaboration metrics

Post views 97.0k

Post EMV $3.8k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 47.1% of partnerships featuring creators averaging <1K views, Danessa Myricks Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (403.1k avg views/post):

arartistry x Danessa Myricks Beauty

arartistry

@arartistry

04 Feb, 26

3.5k

202

[...] #concealertutorial @sephora @DanessaMyricksBeauty @milkmakeup @MYKITCO. @Ralph [...]

Influencer bio

I’m a man and artist that happens to love makeup. Celebrate all styles of makeup

Collaboration metrics

Post views 3.5k

Post EMV $80

More influencer data

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And here is another example with a smaller creator on TikTok (8.7k avg views/post):

brittanyuxo x Danessa Myricks Beauty

brittanyuxo

@brittanyuxo

11 Dec, 25

2.6k

136

[...] look at that last all night . @DanessaMyricksBeauty @Urban Decay Cosmetics [...]

Influencer bio

Vlogs | Beauty | Fashion| 🎀 RN 🩺 Collabs : brittanyuxo@gmail.com

Collaboration metrics

Post views 2.6k

Post EMV $58

More influencer data

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Danessa Myricks Beauty's repeat partnerships

ashleecookk x Danessa Myricks Beauty

ashleecookk

@ashleecookk

17 Jan, 26

22.2k

888

[...] never go wrong with a @DanessaMyricksBeauty blush😩 #ashleecookk [...]

ashleecookk

@ashleecookk

20 Jan, 26

13k

1.9k

[...] called for it🙂‍↕️✨ @DanessaMyricksBeauty @L.A. Girl Cosmetics [...]

ashleecookk

@ashleecookk

27 Aug, 25

9.8k

452

What’s your favorite @DanessaMyricksBeauty Blush Shade👀? * I’m [...]

mslanilawal x Danessa Myricks Beauty

mslanilawal

@mslanilawal

20 Jul, 25

37.6k

6.4k

[...] oil sucker primer @DanessaMyricksBeauty blurring balm powder [...]

mslanilawal

@mslanilawal

02 Sep, 25

22.7k

3.6k

this is why @DanessaMyricksBeauty will always be famous. [...]

mslanilawal

@mslanilawal

15 Jul, 25

17.4k

2.6k

[...] oil sucker primer @DanessaMyricksBeauty radiant blurring balm [...]

mua.briex x Danessa Myricks Beauty

mua.briex

@mua.briex

12 Mar, 25

2.3k

IB: @jennseren 💛 Discount codes: Use code: muabriex for ££ off on the @plouise_makeup_academy website/app. Use code: MUABRIEX for ££ off on the @karlacosmetics website. PRODUCTS USED: 💛 = *Pr/Gifted* EYES: @plouise_makeup_academy @plouise1 rumoured base, cut carver, paint in shade 0.5 & what if you fly palette. @cosmic_brushes sinister palette. 💛 @aaronar_87 neon pigment in sunlight. @danessa_myricks @danessamyricks_europe light work v I am palette. 💛 @lancomeofficial mascara. 💛 @plouise_makeup_academy @plouise1 lashes. BROWS: @byelliebeauty brow texture. 💛 @makeuprevolution brow pomade. BASE: @bperfectcosmetics foundation. @bperfectcosmetics concealer. 💛 @pinkhoneyuk bronzer and contour cake. @plouise_makeup_academy @plouise1 wrap it up bronzer palette. 💛 @madebymitchell blursh and blursh book. @cosmic_brushes highlighter. @lauramercier loose powder. 💛 @thebeautycrop primer and setting spray. LIPS: @plouise_makeup_academy @plouise1 lip liner. 💛 @madebymitchell blursh for lips. #explore #exploremore #explorepage #explorepageready #makeup #makeupjunkie #makeupaddict #makeupaddiction #makeupobsessed #makeupobsession #makeuptutorial #makeuptutorials #makeuptut #wakeupandmakeup #plouise #plouise_makeup_academy #grwm #getready #cosmic #cosmicbrushes #cosmicbeauty #karlacosmetics #danessamyricks

mua.briex

@mua.briex

24 Apr, 25

1.7k

[...] Cooltrals palette. @danessamyricksbeauty @danessa_myricks [...]

mua.briex

@mua.briex

20 May, 25

1.5k

[...] nudetrals palette. @danessamyricksbeauty @danessamyricks_europe [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.8%)
• Brazil (3.5%)
• Canada (3.2%)

Here is another example of Danessa Myricks Beauty collaborating with an influencer in United States.

jeffreestar x Danessa Myricks Beauty

jeffreestar

@jeffreestar

07 Sep, 25

944.8k

28.2k

[...] airbrush flawless matte VS. @DanessaMyricksBeauty yummy skin liquid blurring balm… [...]

Danessa Myricks Beauty's influencer activity vs. related brands

Danessa Myricks Beauty competes with Patrick Ta and MAKEUP BY MARIO in pro-artist, high-performance makeup that thrives on tutorial and artistry-led influencer content. They share overlapping audiences interested in technique, complexion, and statement looks.

Total influencer content

Patrick Ta leads with 2.7k sponsored posts, significantly outpacing MAKEUP BY MARIO (1.7k posts) and Danessa Myricks Beauty (1.6k posts). Across all three brands, the average volume is 2k posts, suggesting established influencer marketing investments.

By social platform

Among these brands, MAKEUP BY MARIO leads on Instagram and YouTube and Patrick Ta leads on TikTok. The gap is most notable on TikTok, with Patrick Ta at 2.3k, Danessa Myricks Beauty at 1.3k, MAKEUP BY MARIO at 1.2k posts. Danessa Myricks Beauty's activity is particularly concentrated on TikTok. TikTok accounts for most posts for all three brands, while YouTube activity is minimal for each.

By geographical market

Patrick Ta has the highest estimated sponsored-post volume in United States (1.5k posts, 53.7%), United Kingdom (170 posts, 6.3%), Mexico (146 posts, 5.4%), suggesting a North America focus, while MAKEUP BY MARIO leads in Brazil with 71 posts (4.3%). Looking at United States specifically, the split is Patrick Ta at 1.5k posts (53.7%), Danessa Myricks Beauty at 1.1k posts (69%), MAKEUP BY MARIO at 762 posts (46.1%).