Danessa Myricks Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 12.5k pieces of influencer content sponsored by Danessa Myricks Beauty over the last 12 months.
This report breaks down where & how Danessa Myricks Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Danessa Myricks Beauty, see here: Danessa Myricks Beauty influencers.
Influencer activity throughout the year
Danessa Myricks Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Danessa Myricks Beauty's influencer activity by month
Number of sponsored posts
Danessa Myricks Beauty's influencer output appears relatively consistent throughout the year, averaging about 1k sponsored posts per month. November recorded the highest volume at 1.4k posts (35% above average), while May was the quietest at 412 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Danessa Myricks Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 9.0k posts (71.6%)
- Instagram: 3.4k posts (27.4%)
- YouTube: 133 posts (1.1%)
Danessa Myricks Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Danessa Myricks Beauty.
Here are 3 examples of Danessa Myricks Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
meicrosoft x Danessa Myricks Beauty
![Instagram post by @meicrosoft for Danessa Myricks Beauty. Caption reads: [...] Aurora palette @danessa_myricks....](https://images.od.modash.io/0f6658366c92df24384fe4e79f857a29043ac3d4)
Influencer bio
conceptual makeup artist | 6 years sober NYC + Toronto mgmt - @p1magency mei@p1m.ca // rep - @imgmodels steven.perlamuter@img.com
Collaboration metrics
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jeffreestar x Danessa Myricks Beauty
![TikTok post by @jeffreestar for Danessa Myricks Beauty. Caption reads: [...] airbrush flawless matte VS.....](https://images.od.modash.io/82e992ca0525b8223349ac0a31e2249698f87f25)
Influencer bio
Makeup mogul and Yak rancher 💖 Living in Wyoming, living my dreams! ⭐️🦄 John 15:18
Collaboration metrics
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Sananas x Danessa Myricks Beauty
![YouTube post by @Sananas for Danessa Myricks Beauty. Caption reads: [...] LA VIDEO GUCCI Glow Skin Tint: DANESSA....](https://images.od.modash.io/716908b6705e6bc18b240c1718aefff9e87b0682)
Influencer bio
Des conseils et astuces Mode, Beauté et Lifestyle ? Welcome dans la Sananas Family ! -Abonnez-vous pour plus de facilité à me suivre c'est gratuit et ça fait plaisir :-) http://www.youtube.com/subscription_center?add_user=sananas2106 -Pour tout contact professionnel UNIQUEMENT : sananas@po.agency -For business inquiries only, please email me : sananas@po.agency Vous pouvez me suivre ici aussi ! ❤Instagram : http://instagram.com/sananas2106 ❤Tiktok : https://www.tiktok.com/@sananas ❤Ma page LTK avec tous mes looks ❤Twitter : https://twitter.com/sananas2106 ❤Ma page facebook : https://www.facebook.com/Sananas2106 ❤Ma boutique Amazon : https://www.amazon.fr/shop/sananas
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.9%
- Carousels: 3.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Danessa Myricks Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Danessa Myricks Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.5% of partnerships featuring creators averaging 1K-5K views, Danessa Myricks Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (668.2k avg views/post):
ruthyandthebrain x Danessa Myricks Beauty
![TikTok post by @ruthyandthebrain for Danessa Myricks Beauty. Caption reads: [...] receipts, I’ve been using the....](https://images.od.modash.io/4d2fadc9d01e38663e6654d7885c5cee9348720d)
Influencer bio
Los Angeles Beauty Editor & Creative Director ruthillea.davis@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
vanessampaivaa x Danessa Myricks Beauty
Influencer bio
fashion/home/beauty + more long island, ny 💌 vanessamariepaiva@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Danessa Myricks Beauty's repeat partnerships
Out of 5.7k unique influencers in our dataset, 278 of them (5%) posted content for Danessa Myricks Beauty in 3 or more separate calendar months. The most consistent partner is @ashleecookk, who has collaborated across 11 months with 54 total posts.
Here are 3 examples of Danessa Myricks Beauty's repeat influencer partnerships, with links to the sponsored content.
ashleecookk x Danessa Myricks Beauty
![TikTok post by @ashleecookk for Danessa Myricks Beauty. Caption reads: [...] but fan girl over the @DanessaMyricksBeauty....](https://images.od.modash.io/26658aa66cc69e802d121b03fd7893e7e111cd46)
brittbratstyles x Danessa Myricks Beauty
mslanilawal x Danessa Myricks Beauty
![TikTok post by @mslanilawal for Danessa Myricks Beauty. Caption reads: [...] espresso brow pen @DanessaMyricksBeauty....](https://images.od.modash.io/82362d87d4885f4baeaab3da5b2dd3158c3356b7)
![TikTok post by @mslanilawal for Danessa Myricks Beauty. Caption reads: [...] oil sucker primer @DanessaMyricksBeauty....](https://images.od.modash.io/18f26e7253101220d837bbcf353036fef89fc624)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Danessa Myricks Beauty had the most influencer activity. 63.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.5%)
- Canada (3.6%)
- Brazil (3.4%)
Danessa Myricks Beauty's influencer activity by market
Here is another example of Danessa Myricks Beauty collaborating with an influencer in United States.
tionnieee x Danessa Myricks Beauty
![TikTok post by @tionnieee for Danessa Myricks Beauty. Caption reads: [...] if I got oily throughout the day....](https://images.od.modash.io/7f110d072ecc2609dccda5576bc3bee309f31472)
Danessa Myricks Beauty's influencer activity vs. related brands
Danessa Myricks Beauty, ONE SIZE BEAUTY, and MADE BY MITCHELL compete in pro-leaning, creator-loved color cosmetics where bold artistry, multi-use products, and tutorial content drive demand.
Total influencer content
Danessa Myricks Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
MADE BY MITCHELL leads with 14.3k sponsored posts, marginally ahead of ONE SIZE BEAUTY (12.9k posts) and Danessa Myricks Beauty (12.5k posts). Across all three brands, the average volume is 13.2k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
Danessa Myricks Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Danessa Myricks Beauty leads on Instagram and YouTube, while MADE BY MITCHELL leads on TikTok. The gap is most notable on Instagram, with Danessa Myricks Beauty at 3.4k, MADE BY MITCHELL at 1.2k, ONE SIZE BEAUTY at 0 posts. Danessa Myricks Beauty's activity is particularly concentrated on TikTok. Instagram activity differs widely, with ONE SIZE BEAUTY showing 0 posts compared with 3,432 for Danessa Myricks Beauty and 1,180 for MADE BY MITCHELL.
By geographical market
Danessa Myricks Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Danessa Myricks Beauty's top markets
Danessa Myricks Beauty has the highest estimated sponsored-post volume in United States (7.9k posts, 63.3%), Canada (451 posts, 3.6%), suggesting a North America focus, while MADE BY MITCHELL has the highest estimated sponsored-post volume in United Kingdom (4.5k posts, 31.6%), Australia (487 posts, 3.4%). Looking at United States specifically, the split is Danessa Myricks Beauty at 7.9k posts (63.3%), MADE BY MITCHELL at 5.9k posts (41.5%). Danessa Myricks Beauty's strength in United States may indicate a home-market focus, while MADE BY MITCHELL shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ONE SIZE BEAUTY's Influencer Marketing Strategy
- MADE BY MITCHELL's Influencer Marketing Strategy
- Simple Modern's Influencer Marketing Strategy
- Polaroid's Influencer Marketing Strategy
- Lovevery's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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