Danessa Myricks Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 14.3k pieces of influencer content sponsored by Danessa Myricks Beauty over the last 12 months.

This report breaks down where & how Danessa Myricks Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Danessa Myricks Beauty, see here: Danessa Myricks Beauty influencers.

Influencer activity throughout the year

Danessa Myricks Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Danessa Myricks Beauty's influencer output appears relatively consistent throughout the year, averaging about 1.2k sponsored posts per month. April recorded the highest volume at 1.7k posts (43% above average), while July was the quietest at 877 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Danessa Myricks Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 9.8k posts (68.2%)
• Instagram: 4.3k posts (30.2%)
• YouTube: 225 posts (1.6%)

TikTok influencer marketing is a clear focus for Danessa Myricks Beauty.

Here are 3 examples of Danessa Myricks Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

pippambarnes x Danessa Myricks Beauty

pippambarnes

@pippambarnes

26 May, 26

1.2M

234.8k

[...] #alopeciaawareness @DanessaMyricksBeauty black matte Colorfix* [...]

Influencer bio

*ੈ✩‧₊˚༺☆༻*ੈ✩‧₊˚ 22, Brighton🧠♾️🏳️‍🌈 pippambarnes@gmail.com

Collaboration metrics

Post views1.2M

Post EMV $58.7k

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tabithamary_ x Danessa Myricks Beauty

tabithamary_

@tabithamary_

12 Jul, 26

2M

6.3k

[...] grip primer + setting spray - ⁠@DanessaMyricksBeauty blurring balm powder - ⁠@Huda [...]

Influencer bio

lover of life 🥰 beauty, modelling + grwms 🫶🏾 💌tabithamary@sixteenth.com

Collaboration metrics

Post views2.0M

Post EMV $40.3k

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Sananas x Danessa Myricks Beauty

Sananas

@Sananas

16 Sep, 26

93.7k

2k

Today I'm off to Eva's! Since becoming a mom, she's completely neglected herself, and her skin has changed a lot. I'm going to help her find the perfect routine and products for her new life. _______ ▶Affiliate Links These are affiliate links (which I spend a lot of time finding to make it easier for you) and I earn small commissions from them. This doesn't change the price of the products at all. CREDITS (I love you all): Director/Editor: Antoine Boucaut Assistant Director/Camera Operator: Benjamin Geets Coordinator: Marion Certeaux Graphic Designer: Lydie Sarrasin Makeup Artist: Marion Cameleon Participant: Eva Opening Credits: Mélissa Roussilhe Theme Music: Lionel Soulchildren Original Idea by Sanaa With the support of Point d'Orgue Thank you all for your participation, your work, but ESPECIALLY your positive energy because that's what matters most to me. Having professional people around me, but above all, having fun and always with a smile. THANK YOU from the bottom of my heart. DAYTIME SKINCARE: Take the Day Off CLINIQUE: Total Cleans'r FENTY BEAUTY: Bi-Phase Eye Makeup Remover URIAGE: SEPHORA COLLECTION Facial Pads: ATOBARRIER365 AESTURA hydro-essence: -Blemish control BYOMA: -Vinohydra CAUDALIE: -Collagen specialist 16 bonding serum VICHY: -Renergy C.R.x. LANCÔME Triple Retinol Serum: ERBORIAN Centella Cream: DRUNK ELEPHANT Bora Barrier Repair Cream: ERBORIAN Skin Therapy: ERBORIAN Skin Therapy Eye: YVES ROCHER Refreshing Eye Care: INNTREE Hyaluronic Acid Watery Sun Gel: MAKEUP: KOSAS Plump + Juicy Spray -Yummy Skin 10/10 Barrier Boost Plumping Serum with Hyaluronic Acid and Ectoin by Danessa Myricks: -Yummy Skin Universal Blurring Powder by Danessa Myricks: -Prisme Libre Glow Serum Foundation by Givenchy: -Yummy Skin Serum Tinted Foundation with Peptides and Ceramides by Danessa Myricks: -CC Red Correct by Erborian: -#Faux filter color corrector HUDA BEAUTY: -Super BB concealer ERBORIAN: -SoftSculpt transforming skin enhancer® MAKEUP BY MARIO: -LANCÔME ultra wear idol complexion: -Airbrush flawless finish CHARLOTTE TILBURY: -GIVENCHY free prism: -GLICH blush shader: -Dior forever glow maximizer DIOR: -YSL Lovenude lip blusher YVES SAINT LAURENT: -Online GLICH lip pencil: -Gloss system GLICH: -Hyaluron tint L'ORÉAL PARIS: -Perfecto serum lip oil GIVENCHY: -Microstroke brow pen ANASTASIA BEVERLY HILLS: CHANEL Le Volume Mascara: GLITCH Liquid Bug: GLITCH Prolog Palette: GLITCH Softwear Palette: CE QUE J PORTE DANS LA VIDEO FAVORITE ACCESES MA BOUTIKUE AMAZON: SOMMAIRE 00:00 intro SUIVE-MOI ICI AUSI! Instagram: TikTok: Twitter: My Facebook page: My Amazon shop: All my looks with links are posted here: ✉︎For professional inquiries ONLY (other emails will not be answered): sananas@po.agency ✉︎For business inquiries only, please email me: sananas@po.agency

Influencer bio

Des conseils et astuces Mode, Beauté et Lifestyle ? Welcome dans la Sananas Family ! -Abonnez-vous pour plus de facilité à me suivre c'est gratuit et ça fait plaisir :-) http://www.youtube.com/subscription_center?add_user=sananas2106 -Pour tout contact professionnel UNIQUEMENT : sananas@po.agency -For business inquiries only, please email me : sananas@po.agency Vous pouvez me suivre ici aussi ! ❤Instagram : http://instagram.com/sananas2106 ❤Tiktok : https://www.tiktok.com/@sananas ❤Ma page LTK avec tous mes looks ❤Twitter : https://twitter.com/sananas2106 ❤Ma page facebook : https://www.facebook.com/Sananas2106 ❤Ma boutique Amazon : https://www.amazon.fr/shop/sananas

Collaboration metrics

Post views93.7k

Post EMV $3.0k

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 37.1% of partnerships featuring creators averaging 1K-5K views, Danessa Myricks Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):

glimpseofcarolina x Danessa Myricks Beauty

glimpseofcarolina

@glimpseofcarolina

21 Jul, 26

3.3k

224

[...] worth the $$$$ @ONE SIZE BEAUTY @DanessaMyricksBeauty #makeup #maquillaje #tips #hack [...]

Influencer bio

Giving you the life talk you didn't ask for 👛Beauty + real life 💕 📍 Denver, CO 🎙️ @SIPPIN’ PRETTY 💌 : carolinasoto@cmgworldwide.com

Collaboration metrics

Post views3.3k

Post EMV $78

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And here is another example with a smaller creator on TikTok (10.0k avg views/post):

themiaamari x Danessa Myricks Beauty

themiaamari

@themiaamari

19 Jul, 26

2k

174

[...] @EADEM @Bobbi Brown @POND’S @DanessaMyricksBeauty @NYX Professional Makeup #fypシ [...]

Influencer bio

ATL📍 YT/IG: THEMIAAMARI ✉️:themiaamari34@gmail.com Lifestyle|Beauty|Makeup+Skincare|UGC|

Collaboration metrics

Post views2.0k

Post EMV $48

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Danessa Myricks Beauty's repeat partnerships

ashleecookk x Danessa Myricks Beauty

ashleecookk

@ashleecookk

17 Jan, 26

24.6k

986

[...] never go wrong with a @DanessaMyricksBeauty blush😩 #ashleecookk [...]

ashleecookk

@ashleecookk

15 Oct, 25

21.2k

1.7k

[...] DMB palette BADDDDD😩@DanessaMyricksBeauty #ashleecookk [...]

ashleecookk

@ashleecookk

06 Oct, 25

18.4k

893

[...] my fav peach blushes✨@DanessaMyricksBeauty #ashleecookk [...]

linsmakeuplooks x Danessa Myricks Beauty

linsmakeuplooks

@linsmakeuplooks

02 Sep, 26

132.6k

23.4k

[...] thank you so much @DanessaMyricksBeauty for the chance to make [...]

linsmakeuplooks

@linsmakeuplooks

30 Aug, 26

108.1k

25.4k

[...] with a purple lip 🤓💜 @DanessaMyricksBeauty glosswork shade "grape [...]

linsmakeuplooks

@linsmakeuplooks

01 Sep, 26

105.5k

22.2k

[...] will save you $$ on @DanessaMyricksBeauty tiktok shop :')) i do [...]

chinadoll733 x Danessa Myricks Beauty

chinadoll733

@chinadoll733

11 Nov, 25

64.8k

667

50% off @DanessaMyricksBeauty get ur now [...]

chinadoll733

@chinadoll733

03 May, 26

50.2k

874

@DanessaMyricksBeauty mini blushes and primer [...]

chinadoll733

@chinadoll733

27 Mar, 26

40.1k

874

@DanessaMyricksBeauty new minis on the tik [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.1%)
• Canada (3.3%)
• India (2.6%)

Here is another example of Danessa Myricks Beauty collaborating with an influencer in United States.

tionnieee x Danessa Myricks Beauty

tionnieee

@tionnieee

19 Nov, 25

1.1M

51.2k

[...] if I got oily throughout the day @DanessaMyricksBeauty #blackgirlmakeup [...]

Danessa Myricks Beauty's influencer activity vs. related brands

Danessa Myricks Beauty sits alongside ONE SIZE BEAUTY and Patrick Ta in pro-grade, artistry-first color cosmetics, making them strong competitors for influencer tutorials, editorial looks, and complexion/eye launches.

Total influencer content

Patrick Ta leads with 21.8k sponsored posts, significantly outpacing Danessa Myricks Beauty (14.3k posts) and ONE SIZE BEAUTY (12k posts). Across all three brands, the average volume is 16k posts, indicating mature, scaled influencer programs.

By social platform

Danessa Myricks Beauty leads on Instagram and YouTube, while Patrick Ta leads on TikTok. The gap is most notable on TikTok, with Patrick Ta at 18.5k, ONE SIZE BEAUTY at 12k, Danessa Myricks Beauty at 9.8k posts. ONE SIZE BEAUTY's activity is particularly concentrated on TikTok. ONE SIZE BEAUTY shows no Instagram or YouTube posts in this dataset.

By geographical market

Patrick Ta has the highest estimated sponsored-post volume in United States (12k posts, 53.2%), Mexico (1.2k posts, 5.7%), Brazil (1k posts, 4.7%), suggesting a North America focus, while Danessa Myricks Beauty has the highest estimated sponsored-post volume in United Kingdom (1k posts, 7.1%), Canada (472 posts, 3.3%). Looking at United States specifically, the split is Patrick Ta at 12k posts (53.2%), Danessa Myricks Beauty at 9.4k posts (66%). Danessa Myricks Beauty's strength in United Kingdom may indicate a home-market focus, while Patrick Ta shows broader regional investment.