BUXOM Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.4k pieces of influencer content sponsored by BUXOM Cosmetics over the last 12 months.
This report breaks down where & how BUXOM Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BUXOM Cosmetics, see here: BUXOM Cosmetics influencers.
Influencer activity throughout the year
BUXOM Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BUXOM Cosmetics's influencer activity by month
Number of sponsored posts
BUXOM Cosmetics's sponsored post volume peaks in November with 747 posts, 66% higher than the monthly average of 449. June recorded the lowest activity at 282 posts, 37% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BUXOM Cosmetics's sponsored influencer collaborations break down by social platform:
- TikTok: 4.5k posts (84.1%)
- Instagram: 645 posts (11.9%)
- YouTube: 216 posts (4%)
BUXOM Cosmetics's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BUXOM Cosmetics.
Here are 3 examples of BUXOM Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
daniellepheloung x BUXOM Cosmetics
![Instagram post by @daniellepheloung for BUXOM Cosmetics. Caption reads: [...] bundled our favorite lip combo from....](https://images.od.modash.io/0778f0e3084c532416950ab6f7f65fbb77ce8411)
Influencer bio
co-founder @phephe @therealdba @wme Danielle@depcomms.com
Collaboration metrics
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sisisade x BUXOM Cosmetics
![TikTok post by @sisisade for BUXOM Cosmetics. Caption reads: [...] for date night with my true love....](https://images.od.modash.io/cee7cf79e5b6eb8fe8bd9692ef606c6398c156a4)
Influencer bio
@Love Island USA S6 beauty + my digital diary IG @sadesisi sierra.mills@thedigitaldept.com 💌
Collaboration metrics
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MorganTurnerMakeup x BUXOM Cosmetics
Influencer bio
Full-time Makeup Reviewer 🎬 Enthusiastic about the hottest new releases, launches, and popular makeup 💄 Former Professional Wedding Makeup Artist 💋
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.4%
- Carousels: 5.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BUXOM Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BUXOM Cosmetics's influencers average views (TikTok)
Based on each influencer's average views per post
With 71.4% of partnerships featuring creators averaging <1K views, BUXOM Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (325.2k avg views/post):
ssoleon x BUXOM Cosmetics
Influencer bio
soleon@rangemp.com @Thee Anchor Babies
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.2k avg views/post):
ambertexasmama x BUXOM Cosmetics
![TikTok post by @ambertexasmama for BUXOM Cosmetics. Caption reads: [...] #buxom #buxomlipgloss #lipgloss....](https://images.od.modash.io/19d3806bf125db30835ef9e387ade348f61b66c0)
Influencer bio
Beauty • Mom • TikTok Shop Finds ⭐️Top 0.5% Star Creator in Beauty & Self Care ⭐️ Management@AmberTexasMama.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BUXOM Cosmetics's repeat partnerships
Out of 2.8k unique influencers in our dataset, 198 of them (7%) posted content for BUXOM Cosmetics in 3 or more separate calendar months. The most consistent partner is @MorganTurnerMakeup, who has collaborated across 12 months with 91 total posts.
Here are 3 examples of BUXOM Cosmetics's repeat influencer partnerships, with links to the sponsored content.
MorganTurnerMakeup x BUXOM Cosmetics
PattyAlonso x BUXOM Cosmetics
![YouTube post by @PattyAlonso for BUXOM Cosmetics. Caption reads: [...] 20% OFF Code: PATTY ✨BUXOM Cosmetics:....](https://images.od.modash.io/52eec339cdd141640a7946be9b3a8be9eba2ed77)
![YouTube post by @PattyAlonso for BUXOM Cosmetics. Caption reads: [...] 20% OFF Code: PATTY ✨BUXOM Cosmetics:....](https://images.od.modash.io/f0eb4a02ce1229f54eec24c405a00ceb1b6a6884)
![YouTube post by @PattyAlonso for BUXOM Cosmetics. Caption reads: [...] 20% OFF Code: PATTY ✨BUXOM Cosmetics:....](https://images.od.modash.io/e53099f0060f91c507eef6584a780d3063513980)
yari_29 x BUXOM Cosmetics
![TikTok post by @yari_29 for BUXOM Cosmetics. Caption reads: [...] Beauty @Doll 10 Beauty @buxomcosmetics....](https://images.od.modash.io/32d0d35d2bfc01d796afa8566ee38a78689a8b45)
![TikTok post by @yari_29 for BUXOM Cosmetics. Caption reads: [...] day with me ❄️ @BrüMate @buxomcosmetics....](https://images.od.modash.io/2e3672a4f2cdb4c59920a90d9cf0630f0c843560)
![TikTok post by @yari_29 for BUXOM Cosmetics. Caption reads: [...] Mercier @DIBSBEAUTY @buxomcosmetics @e.l.f.....](https://images.od.modash.io/f3f21831b654bf8c57967d9d067c331c5f33a5f0)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BUXOM Cosmetics had the most influencer activity. 67.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (5.6%)
- United Kingdom (4.5%)
- Canada (4.1%)
BUXOM Cosmetics's influencer activity by market
Here is another example of BUXOM Cosmetics collaborating with an influencer in United States.
ewebzz x BUXOM Cosmetics
![TikTok post by @ewebzz for BUXOM Cosmetics. Caption reads: [...] me, it’s always Dolly #buxompartner....](https://images.od.modash.io/917bd79601a5dd71629e7d222d3b1d67cb4043c8)
BUXOM Cosmetics's influencer activity vs. related brands
BUXOM Cosmetics overlaps with Kosas and Tower 28 Beauty in prestige-leaning makeup where creators influence through shade demos, lip/face routines, and performance wear tests.
Total influencer content
BUXOM Cosmetics vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Tower 28 Beauty leads with 17.8k sponsored posts, marginally ahead of Kosas (16.7k posts) and BUXOM Cosmetics (5.4k posts). Across all three brands, the average volume is 13.3k posts, indicating mature, scaled influencer programs. BUXOM Cosmetics has far fewer total posts than Kosas and Tower 28 Beauty.
By social platform
BUXOM Cosmetics vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BUXOM Cosmetics leads on YouTube, while Kosas has the most activity on Instagram and Tower 28 Beauty has the most activity on TikTok. The gap is most notable on TikTok, with Tower 28 Beauty at 14.8k, Kosas at 12k, BUXOM Cosmetics at 4.5k posts. BUXOM Cosmetics's activity is particularly concentrated on TikTok. On TikTok and Instagram, BUXOM Cosmetics has several times fewer posts than Kosas and Tower 28 Beauty.
By geographical market
BUXOM Cosmetics vs. related brands influencer activity (by country)
Estimated sponsored posts in BUXOM Cosmetics's top markets
Tower 28 Beauty has the highest estimated sponsored-post volume in United States (12k posts, 64.6%), Canada (981 posts, 5.5%), suggesting a North America focus, while Kosas has the highest estimated sponsored-post volume in United Kingdom (1.5k posts, 8.7%), India (751 posts, 4.5%), while BUXOM Cosmetics leads in Brazil with 303 posts (5.6%). Looking at United States specifically, the split is Tower 28 Beauty at 12k posts (64.6%), Kosas at 7.6k posts (45.6%), BUXOM Cosmetics at 3.7k posts (67.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kosas's Influencer Marketing Strategy
- Tower 28 Beauty's Influencer Marketing Strategy
- Tiger Mist's Influencer Marketing Strategy
- More Nutrition's Influencer Marketing Strategy
- The Lip Bar's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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