We analyzed 4.8k pieces of influencer content sponsored by BUXOM Cosmetics over the last 12 months.
This report breaks down where & how BUXOM Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BUXOM Cosmetics, see here: BUXOM Cosmetics influencers.
BUXOM Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
BUXOM Cosmetics's sponsored post volume appears to trend upward over the 12-month period, rising from 590 posts in January to 537 in December. The peak month, November, reached 773 posts, 95% higher than the monthly average of 396.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BUXOM Cosmetics's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BUXOM Cosmetics.
Here are 3 examples of BUXOM Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
@faragothelabel NEW DROP🎀 francesca@weareverified.co daily updates on Snap! (faragobaby)🤍⬇️
Collaboration metrics
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Influencer bio
@Love Island USA S6 / my digital diary <3 IG @sadesisi collabs: sierra.mills@thedigitaldept.com 💌 -- print: ross@omodelsagency.com
Collaboration metrics
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Influencer bio
Full-time Makeup Reviewer 🎬 Enthusiastic about the hottest new releases, launches, and popular makeup 💄 Former Professional Wedding Makeup Artist 💋
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers BUXOM Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 67.5% of partnerships featuring creators averaging <1K views, BUXOM Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (483.0k avg views/post):
Influencer bio
soleon@rangemp.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.6k avg views/post):
Influencer bio
💌 yusrasalman29@gmail.com virtual audio guestbook ⬇️
Collaboration metrics
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Out of 2.5k unique influencers in our dataset, 151 of them (6%) posted content for BUXOM Cosmetics in 3 or more separate calendar months. The most consistent partner is @aleishabudgetbeauty, who has collaborated across 13 months with 64 total posts.
Here are 3 examples of BUXOM Cosmetics's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where BUXOM Cosmetics had the most influencer activity. 65.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of BUXOM Cosmetics collaborating with an influencer in United States.
BUXOM Cosmetics competes in color cosmetics—especially lip and complexion—overlapping with Kosas and Milani Cosmetics across similar makeup routines. They target audiences influenced by swatches, wear tests, and creator-led tutorials.
Total sponsored posts tracked (last 12 months)
Kosas leads with 12.2k sponsored posts, significantly outpacing Milani Cosmetics (7.9k posts) and BUXOM Cosmetics (4.8k posts). Across all three brands, the average volume is 8.3k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
BUXOM Cosmetics leads on YouTube, while Kosas has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Kosas at 4.3k, Milani Cosmetics at 2.1k, BUXOM Cosmetics at 574 posts. BUXOM Cosmetics's activity is particularly concentrated on TikTok. On Instagram, Kosas has several times more posts than BUXOM Cosmetics.
Estimated sponsored posts in BUXOM Cosmetics's top markets
Kosas has the highest estimated sponsored-post volume in United States (6.2k posts, 50.9%), United Kingdom (1k posts, 8.4%), Canada (538 posts, 4.4%), suggesting a North America focus, while Milani Cosmetics leads in India with 739 posts (9.3%), while BUXOM Cosmetics leads in Brazil with 254 posts (5.3%). Looking at United States specifically, the split is Kosas at 6.2k posts (50.9%), Milani Cosmetics at 4.8k posts (60.2%), BUXOM Cosmetics at 3.1k posts (65.1%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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