BUXOM Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.7k pieces of influencer content sponsored by BUXOM Cosmetics over the last 12 months.

This report breaks down where & how BUXOM Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with BUXOM Cosmetics, see here: BUXOM Cosmetics influencers.

Influencer activity throughout the year

BUXOM Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

BUXOM Cosmetics's influencer output appears relatively consistent throughout the year, averaging about 472 sponsored posts per month. November recorded the highest volume at 748 posts (58% above average), while September was the quietest at 274 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BUXOM Cosmetics's sponsored influencer collaborations break down by social platform:

• TikTok: 4.8k posts (83.9%)
• Instagram: 650 posts (11.3%)
• YouTube: 270 posts (4.7%)

TikTok influencer marketing is a clear focus for BUXOM Cosmetics.

Here are 3 examples of BUXOM Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

daniellepheloung x BUXOM Cosmetics

daniellepheloung

@daniellepheloung

14 May, 26

879.6K

10K

[...] bundled our favorite lip combo from @buxomcosmetics for you guys! Shop now on [...]

Influencer bio

co-founder @phephe @therealdba @wme Danielle@depcomms.com

Collaboration metrics

Post views879.6k

Post EMV $27.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

sisisade x BUXOM Cosmetics

sisisade

@sisisade

13 Jan, 26

20M

23.9K

[...] for date night with my true love @buxomcosmetics 💞💓#buxomcosmetics #buxompartner [...]

Influencer bio

@Love Island USA S6 | IG @sadesisi pretty girls are healing too.. on youtube 🧿 sierra.mills@thedigitaldept.com

Collaboration metrics

Post views20.0M

Post EMV $401.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

MorganTurnerMakeup x BUXOM Cosmetics

MorganTurnerMakeup

@MorganTurnerMakeup

29 Jul, 26

138.5K

4.4K

Mentioned Hard Candy Blush On Lock Cream & Powder Duo Patrick Ta Double Take Creme & Powder Blush Duo (She Goes To The Gym) Essence Radiant Light Face Palette Hourglass Ambient Lighting Edit Palettes Ulta Beauty Collection Magic Marker (wearing Pink Haze) Huda Beauty Lip Contour Stain Ulta Beauty Collection Lifes A Blur (Blink & Blur) YSL LoveNude Lip Blusher (6) Ulta Beauty Collection Ultra Gloss Fenty Beauty Gloss Bomb What else im wearing Essence Jelly Grip Hydrating Primer Loreal TrueMatch Foundation (N3) Loreal Infallible Concealer (YN01) Physicians Formula Butter Glow Contour Wand Catrice Soft Blur Soft Blur Setting Powder (Translucent) Ulta Beauty Brow Gel NYX Micro Brow Pencil (Ash Brown) Loreal Infallible Grip Liner (Brown Denim) Covergirl Lash Blast Bond Mascara ELF Cream Glide Lip Liner (Baddest Beige) Colourpop Fresh Kiss Jelly Donut Lip Mask ▶▶ Which were the BEST products of 2024? ✔ BUYING LINKS & CODES 🛒 Odens Eye Code MorganTurner for 10% off Laura Mercier 20% OFF code MORGAN20 Buxom 20% OFF Code MORGAN Bare Minerals 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 Charlotte Tilbury 15% off ESUM Cosmetics Rephr Brushes || rephr.com/?vr=dfseea Sigma Beauty code morganturner10 Vegamour Nomad Cosmetics // code MORGANTURNER for 10% off CODE "morgan10" 10% off at bkbeauty (unaffiliated) Haleys Beauty MORGANTURNER for 15% off 👥 S O C I A L S Instragram || instagram.com/morganturnermakeup/ TikTok || tiktok.com/@morganturnermakeup Business || morganturner@dulcedo.com *Some of the links above are affiliate links. I do receive a small commission with NO extra cost. All earnings go back into improving the content on my channel. However, feel no pressure to use them. 🤗 I use MagicLinks for all my ready-to-shop product links. Check it out here || magiclinks.org/rewards/referral/morganturn/ 00:00 Intro 00:10 Blush duo 00:20 Face palettes 00:30 Lip markers 00:41 Blurred lips 00:51 Glosses #MorganTurner #MakeupDupes #DrugstoreMakeup #AffordableMakeup #HourglassDupes #BlushDupes #LipStainReview #UltaBeauty #EssenceMakeup #HardCandyMakeup

Influencer bio

100% Honest Opinions 💯 Affordable & High-End Makeup Critic 💄 Former Professional Wedding Makeup Artist 💋

Collaboration metrics

Post views138.5k

Post EMV $4.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 74.5% of partnerships featuring creators averaging <1K views, BUXOM Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (80.1k avg views/post):

mckennagoddard x BUXOM Cosmetics

mckennagoddard

@mckennagoddard

20 Apr, 26

139.2K

5.2K

[...] combo routine with the prettiest @buxomcosmetics lip liners 💄 #BuxomPartner

Influencer bio

Bridal makeup artist who's also a bride Beauty | Lifestyle 💌meg.chemburkar@thedigitalbrandarchitects.com

Collaboration metrics

Post views139.2k

Post EMV $3.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.7k avg views/post):

emery.norsworthy x BUXOM Cosmetics

emery.norsworthy

@emery.norsworthy

04 Sep, 26

20K

1.3K

[...] ‘s 21 days of beauty and shop @buxomcosmetics Sep 11-17 for $12!!!!! Linked in my [...]

Influencer bio

your college fashionista 🛍️✨ 💌 olivia.keane@grail-talent.com msu phi mu🎀

Collaboration metrics

Post views20.0k

Post EMV $464

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

BUXOM Cosmetics's repeat partnerships

MorganTurnerMakeup x BUXOM Cosmetics

MorganTurnerMakeup

@MorganTurnerMakeup

29 Jul, 26

138.5K

4.4K

Mentioned Hard Candy Blush On Lock Cream & Powder Duo Patrick Ta Double Take Creme & Powder Blush Duo (She Goes To The Gym) Essence Radiant Light Face Palette Hourglass Ambient Lighting Edit Palettes Ulta Beauty Collection Magic Marker (wearing Pink Haze) Huda Beauty Lip Contour Stain Ulta Beauty Collection Lifes A Blur (Blink & Blur) YSL LoveNude Lip Blusher (6) Ulta Beauty Collection Ultra Gloss Fenty Beauty Gloss Bomb What else im wearing Essence Jelly Grip Hydrating Primer Loreal TrueMatch Foundation (N3) Loreal Infallible Concealer (YN01) Physicians Formula Butter Glow Contour Wand Catrice Soft Blur Soft Blur Setting Powder (Translucent) Ulta Beauty Brow Gel NYX Micro Brow Pencil (Ash Brown) Loreal Infallible Grip Liner (Brown Denim) Covergirl Lash Blast Bond Mascara ELF Cream Glide Lip Liner (Baddest Beige) Colourpop Fresh Kiss Jelly Donut Lip Mask ▶▶ Which were the BEST products of 2024? ✔ BUYING LINKS & CODES 🛒 Odens Eye Code MorganTurner for 10% off Laura Mercier 20% OFF code MORGAN20 Buxom 20% OFF Code MORGAN Bare Minerals 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 Charlotte Tilbury 15% off ESUM Cosmetics Rephr Brushes || rephr.com/?vr=dfseea Sigma Beauty code morganturner10 Vegamour Nomad Cosmetics // code MORGANTURNER for 10% off CODE "morgan10" 10% off at bkbeauty (unaffiliated) Haleys Beauty MORGANTURNER for 15% off 👥 S O C I A L S Instragram || instagram.com/morganturnermakeup/ TikTok || tiktok.com/@morganturnermakeup Business || morganturner@dulcedo.com *Some of the links above are affiliate links. I do receive a small commission with NO extra cost. All earnings go back into improving the content on my channel. However, feel no pressure to use them. 🤗 I use MagicLinks for all my ready-to-shop product links. Check it out here || magiclinks.org/rewards/referral/morganturn/ 00:00 Intro 00:10 Blush duo 00:20 Face palettes 00:30 Lip markers 00:41 Blurred lips 00:51 Glosses #MorganTurner #MakeupDupes #DrugstoreMakeup #AffordableMakeup #HourglassDupes #BlushDupes #LipStainReview #UltaBeauty #EssenceMakeup #HardCandyMakeup

MorganTurnerMakeup

@MorganTurnerMakeup

26 Aug, 26

62K

2.3K

▶ Mentioned Natasha Denona Tan Palette Marc Jacobs Born Star Eyeshadow (Shady) Ilia Eye Stylus Shadow Stick (Venetian) Tower28 GoGo Cooling Shimmer Stick (Chateau) Westman Atelier Lip Shape Lip Liner (Biscuit) YSL Lovenude Kiss Shaper Sculpting Lip Loner (102) Patrick Ta Major Moisture Smoothing Lip Liner Covergirl Squishy Glaze Charlotte Tilbury Pillow Balm Lip Tint (Pillow Talk Medium) Natasha Denona Hy-Gloss (Cleo) Pacifica Sugared Apricot ▶▶ Which were the BEST products of 2024? ✔ BUYING LINKS & CODES 🛒 Odens Eye Code MorganTurner for 10% off Laura Mercier 20% OFF code MORGAN20 Buxom 20% OFF Code MORGAN Bare Minerals 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 Charlotte Tilbury 15% off ESUM Cosmetics Rephr Brushes || rephr.com/?vr=dfseea Sigma Beauty code morganturner10 Vegamour Nomad Cosmetics // code MORGANTURNER for 10% off CODE "morgan10" 10% off at bkbeauty (unaffiliated) Haleys Beauty MORGANTURNER for 15% off ▶ My Gear 📹 Camera: 🔭 Lens: 👥 S O C I A L S Instragram || instagram.com/morganturnermakeup/ TikTok || tiktok.com/@morganturnermakeup Business || morganturner@dulcedo.com *Some of the links above are affiliate links. I do receive a small commission with NO extra cost. All earnings go back into improving the content on my channel. However, feel no pressure to use them. 🤗 I use MagicLinks for all my ready-to-shop product links. Check it out here || magiclinks.org/rewards/referral/morganturn/ #MorganTurner #Makeup #Sephora #Ulta #ViralMakeup #NewMakeup #NatashaDenona #PatMcGrath #MAC #Beauty #Luxury #HighEndMakeup #Celebrities #NewLaunches #MakeupReleases #MakeupTutorial #BestMakeup #UltaBeauty #NewatSephora #WorstMakeup #Viral #Makeup2024 #Makeup2025 #MakeupTrends

MorganTurnerMakeup

@MorganTurnerMakeup

24 May, 26

57K

2.4K

milani baked blushes ▶▶ Which were the BEST products of 2024? ✔ BUYING LINKS & CODES 🛒 Odens Eye Code MorganTurner for 10% off Laura Mercier 20% OFF code MORGAN20 Buxom 20% OFF Code MORGAN Bare Minerals 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 Charlotte Tilbury 15% off ESUM Cosmetics Rephr Brushes || rephr.com/?vr=dfseea Sigma Beauty code morganturner10 Vegamour Nomad Cosmetics // code MORGANTURNER for 10% off CODE "morgan10" 10% off at bkbeauty (unaffiliated) Haleys Beauty MORGANTURNER for 15% off ▶ My Gear 📹 Camera: 🔭 Lens: 👥 S O C I A L S Instragram || instagram.com/morganturnermakeup/ TikTok || tiktok.com/@morganturnermakeup Business || morganturner@dulcedo.com *Some of the links above are affiliate links. I do receive a small commission with NO extra cost. All earnings go back into improving the content on my channel. However, feel no pressure to use them. 🤗 I use MagicLinks for all my ready-to-shop product links. Check it out here || magiclinks.org/rewards/referral/morganturn/ #MorganTurner #Makeup #Sephora #Ulta #ViralMakeup #NewMakeup #NatashaDenona #PatMcGrath #MAC #Beauty #Luxury #HighEndMakeup #Celebrities #NewLaunches #MakeupReleases #MakeupTutorial #BestMakeup #UltaBeauty #NewatSephora #WorstMakeup #Viral #Makeup2024 #Makeup2025 #MakeupTrends

PattyAlonso x BUXOM Cosmetics

PattyAlonso

@PattyAlonso

27 Feb, 26

7.8K

728

[...] 20% OFF Code: PATTY ✨BUXOM Cosmetics: buxomcosmetics.com/PATTY [...]

PattyAlonso

@PattyAlonso

20 Feb, 26

6.5K

757

[...] 20% OFF Code: PATTY ✨BUXOM Cosmetics: buxomcosmetics.com/PATTY [...]

PattyAlonso

@PattyAlonso

28 Jun, 26

5.7K

661

[...] 20% OFF Code: PATTY ✨BUXOM Cosmetics: buxomcosmetics.com/PATTY [...]

opportunitymanager x BUXOM Cosmetics

opportunitymanager

@opportunitymanager

18 Nov, 25

925

29

First impression of the @buxomcosmetics full on plumping lip oil! [...]

opportunitymanager

@opportunitymanager

10 Oct, 25

677

31

[...] the liner! #BuxomBabeFav #BuxomCosmetics #BuxomBabe @buxomcosmetics

opportunitymanager

@opportunitymanager

03 Feb, 26

656

13

[...] Dolly Light in both @buxomcosmetics Full-On Lip Polish + Power [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (5%)
• United Kingdom (4.9%)
• Brazil (4.4%)

Here is another example of BUXOM Cosmetics collaborating with an influencer in United States.

ewebzz x BUXOM Cosmetics

ewebzz

@ewebzz

12 Jan, 26

10.9M

3.6K

[...] me, it’s always Dolly #buxompartner @buxomcosmetics

BUXOM Cosmetics's influencer activity vs. related brands

BUXOM’s color cosmetics and hero-product focus overlap with Kosas and ILIA Beauty, which similarly compete for beauty shoppers through complexion routines, lip content, and creator recommendations.

Total influencer content

Kosas leads with 17.4K sponsored posts, significantly outpacing ILIA Beauty (7.4K posts) and BUXOM Cosmetics (5.7K posts). Across all three brands, the average volume is 10.2K posts, indicating mature, scaled influencer programs. Kosas has about three times as many total posts as BUXOM Cosmetics.

By social platform

BUXOM Cosmetics leads on YouTube, while Kosas has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Kosas at 11.5K, ILIA Beauty at 6K, BUXOM Cosmetics at 4.8K posts. BUXOM Cosmetics's activity is particularly concentrated on TikTok. On Instagram, Kosas has several times more posts than both BUXOM Cosmetics and ILIA Beauty.

By geographical market

Kosas has the highest estimated sponsored-post volume in United States (7.9K posts, 45.5%), United Kingdom (1.4K posts, 7.8%), Italy (748 posts, 4.3%), suggesting a Europe focus, while ILIA Beauty leads in Canada with 480 posts (6.5%). Looking at United States specifically, the split is Kosas at 7.9K posts (45.5%), ILIA Beauty at 4.1K posts (55.9%), BUXOM Cosmetics at 3.8K posts (67.1%).