BUXOM Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.5k pieces of influencer content sponsored by BUXOM Cosmetics over the last 12 months.

This report breaks down where & how BUXOM Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with BUXOM Cosmetics, see here: BUXOM Cosmetics influencers.

Influencer activity throughout the year

BUXOM Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

BUXOM Cosmetics's influencer output appears relatively consistent throughout the year, averaging about 457 sponsored posts per month. November recorded the highest volume at 748 posts (64% above average), while March was the quietest at 289 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BUXOM Cosmetics's sponsored influencer collaborations break down by social platform:

• TikTok: 4.6k posts (84.2%)
• Instagram: 651 posts (11.8%)
• YouTube: 221 posts (4%)

TikTok influencer marketing is a clear focus for BUXOM Cosmetics.

Here are 3 examples of BUXOM Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

acquired.style x BUXOM Cosmetics

acquired.style

@acquired.style

01 Jun, 26

512.6k

6k

Eyes closed or open, this @buxomcosmetics lip combo is the best! Get the [...]

Influencer bio

NYC co-founder @phephe

Collaboration metrics

Post views512.6k

Post EMV $16.0k

More influencer data

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sisisade x BUXOM Cosmetics

sisisade

@sisisade

13 Jan, 26

20M

23.9k

[...] for date night with my true love @buxomcosmetics 💞💓#buxomcosmetics #buxompartner [...]

Influencer bio

@Love Island USA S6 beauty + my digital diary IG @sadesisi sierra.mills@thedigitaldept.com 💌

Collaboration metrics

Post views20.0M

Post EMV $401.2k

More influencer data

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MorganTurnerMakeup x BUXOM Cosmetics

MorganTurnerMakeup

@MorganTurnerMakeup

24 May, 26

49.3k

2.2k

milani baked blushes ▶▶ Which were the BEST products of 2024? ✔ BUYING LINKS & CODES 🛒 Odens Eye Code MorganTurner for 10% off Laura Mercier 20% OFF code MORGAN20 Buxom 20% OFF Code MORGAN Bare Minerals 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 Charlotte Tilbury 15% off ESUM Cosmetics Rephr Brushes || rephr.com/?vr=dfseea Sigma Beauty code morganturner10 Vegamour Nomad Cosmetics // code MORGANTURNER for 10% off CODE "morgan10" 10% off at bkbeauty (unaffiliated) Haleys Beauty MORGANTURNER for 15% off ▶ My Gear 📹 Camera: 🔭 Lens: 👥 S O C I A L S Instragram || instagram.com/morganturnermakeup/ TikTok || tiktok.com/@morganturnermakeup Business || morganturner@dulcedo.com *Some of the links above are affiliate links. I do receive a small commission with NO extra cost. All earnings go back into improving the content on my channel. However, feel no pressure to use them. 🤗 I use MagicLinks for all my ready-to-shop product links. Check it out here || magiclinks.org/rewards/referral/morganturn/ #MorganTurner #Makeup #Sephora #Ulta #ViralMakeup #NewMakeup #NatashaDenona #PatMcGrath #MAC #Beauty #Luxury #HighEndMakeup #Celebrities #NewLaunches #MakeupReleases #MakeupTutorial #BestMakeup #UltaBeauty #NewatSephora #WorstMakeup #Viral #Makeup2024 #Makeup2025 #MakeupTrends

Influencer bio

Full-time Makeup Reviewer 🎬 Enthusiastic about the hottest new releases, launches, and popular makeup 💄 Former Professional Wedding Makeup Artist 💋

Collaboration metrics

Post views49.3k

Post EMV $1.7k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 72% of partnerships featuring creators averaging <1K views, BUXOM Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (107.7k avg views/post):

itskaileyanna x BUXOM Cosmetics

itskaileyanna

@itskaileyanna

06 Aug, 25

111.8k

6.4k

Lip Liner Tutorial✨ @buxomcosmetics #buxomcosmetics #buxombabe [...]

Influencer bio

Partnerships: 💌collab@kaileyanna.com

Collaboration metrics

Post views111.8k

Post EMV $2.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.2k avg views/post):

turah21 x BUXOM Cosmetics

turah21

@turah21

23 Sep, 25

24.9k

685

[...] Lip liner @Rom&nd US lip kit and @buxomcosmetics “Sarina” #lipgloss #shopblackowned [...]

Influencer bio

Beauty | Fragrance | Daily Motivation | Fashion | 📧: kwkwoodley09@gmail.com IG: Turah21

Collaboration metrics

Post views24.9k

Post EMV $532

More influencer data

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BUXOM Cosmetics's repeat partnerships

MorganTurnerMakeup x BUXOM Cosmetics

MorganTurnerMakeup

@MorganTurnerMakeup

24 May, 26

49.3k

2.2k

milani baked blushes ▶▶ Which were the BEST products of 2024? ✔ BUYING LINKS & CODES 🛒 Odens Eye Code MorganTurner for 10% off Laura Mercier 20% OFF code MORGAN20 Buxom 20% OFF Code MORGAN Bare Minerals 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 Charlotte Tilbury 15% off ESUM Cosmetics Rephr Brushes || rephr.com/?vr=dfseea Sigma Beauty code morganturner10 Vegamour Nomad Cosmetics // code MORGANTURNER for 10% off CODE "morgan10" 10% off at bkbeauty (unaffiliated) Haleys Beauty MORGANTURNER for 15% off ▶ My Gear 📹 Camera: 🔭 Lens: 👥 S O C I A L S Instragram || instagram.com/morganturnermakeup/ TikTok || tiktok.com/@morganturnermakeup Business || morganturner@dulcedo.com *Some of the links above are affiliate links. I do receive a small commission with NO extra cost. All earnings go back into improving the content on my channel. However, feel no pressure to use them. 🤗 I use MagicLinks for all my ready-to-shop product links. Check it out here || magiclinks.org/rewards/referral/morganturn/ #MorganTurner #Makeup #Sephora #Ulta #ViralMakeup #NewMakeup #NatashaDenona #PatMcGrath #MAC #Beauty #Luxury #HighEndMakeup #Celebrities #NewLaunches #MakeupReleases #MakeupTutorial #BestMakeup #UltaBeauty #NewatSephora #WorstMakeup #Viral #Makeup2024 #Makeup2025 #MakeupTrends

MorganTurnerMakeup

@MorganTurnerMakeup

19 Jun, 26

29.8k

1.9k

Thank you to Laifen for sponsoring todays video Get up to 40% OFF during Laifen's Early Prime Day Sale! Laifen Official (Code: KeyolPD) SE 2: SE Lite: Amazon: SE 2: (Code: LFPD40LF) SE Lite: â ¶ Mentioned It Cosmetics Do It all Sheer Tint Face Balm (Light Neutral) M.ph Le SkinLe Skin Weightless Serum Foundation (Light 60C) Essence Silky Blur Hydrating Concealer (130) Hung Vanngo Transculpt Bronzing Contour Balm (Present) Essence Soft Touch Butter Bronzer (Whipped Buttercup) Jones Road Blushing Stick Patrick Ta Transition Blurring Blush Duo Patrick Ta For Transition Brush Natasha Denona Tan Palette Marc Jacobs Beauty Born Star Eyeshadow (Shady) Versed Lip Frame Pat McGrath Labs Lip Sculpt + Shade Contour Duo Pacifica Sugared Apricot What Else Im Wearing Rare Beauty Eyebrow Gel ABH Brow Wiz (Dark Brown) Huda Beauty Easy Bake Loose Setting Powder (Pound Cake) Kulfi Khili Khili Glow Mist Ardell 424 Lashes â BUYING LINKS & CODES ð Odens Eye Code MorganTurner for 10% off Laura Mercier 20% OFF code MORGAN20 Buxom 20% OFF Code MORGAN Bare Minerals 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 Charlotte Tilbury 15% off ESUM Cosmetics Rephr Brushes || rephr.com/?vr=dfseea Sigma Beauty code morganturner10 Vegamour Nomad Cosmetics // code MORGANTURNER for 10% off CODE "morgan10" 10% off at bkbeauty (unaffiliated) Haleys Beauty MORGANTURNER for 15% off â ¶ My Gear ð ¹ Camera: ð ­ Lens: ð ¥ S O C I A L S Instragram || instagram.com/morganturnermakeup/ TikTok || tiktok.com/@morganturnermakeup Business || morganturner@dulcedo.com *Some of the links above are affiliate links. I do receive a small commission with NO extra cost. All earnings go back into improving the content on my channel. However, feel no pressure to use them. ð ¤ I use MagicLinks for all my ready-to-shop product links. Check it out here || magiclinks.org/rewards/referral/morganturn/ YouTube Chapters 00:00 Intro + favorites roundup 01:06 Laifen SE Lite + SE2 04:13 IT Cosmetics + M.ph Le Skin foundations 06:28 Essence Silky Blur concealer 07:41 Hung Vanngo + Essence bronzers 09:54 Jones Road + Patrick Ta blush 13:43 Natasha Denona + Marc Jacobs eyeshadow 17:06 Versed + Pat McGrath lip products 19:19 Pacifica Sugared Apricot perfume 20:11 Final thoughts #MorganTurner #MakeupFavorites #BestOf2026 #Laifen #EssenceMakeup #PatrickTa #NatashaDenona #MarcJacobsBeauty

MorganTurnerMakeup

@MorganTurnerMakeup

06 Jul, 26

25.6k

1.6k

Beauty Detective IG @BRITCLARKE What Im Wearing YSL Skin Affair Soft Glow Cushion Foundation (LN4) Chantecaille Bio Lifting Concealer (Ivory/Alabaster) ELF Set It Bright Correcting & Brightening Setting Powder Colourpop Weightless Liquid Bronzer (Sunset Beach/West Beach) NARS Insatiable Liquid Blush (Double Dare) Benefit Brow Setter ELF Liquid Velvet Eyeshadow (Extra Toasted) Maybelline Lash Sensational Body Mascara YSL Kiss Shaper Sculpting Lip Liner (Tan Line) Haus Labs Atomic Shake Lip Lacquer (Sheer Blush) ▶▶ Which were the BEST products of 2024? • TOP 10 EYESHADOW PALETTES of 2024 ✔ BUYING LINKS & CODES 🛒 Odens Eye Code MorganTurner for 10% off Laura Mercier 20% OFF code MORGAN20 Buxom 20% OFF Code MORGAN Bare Minerals 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 Charlotte Tilbury 15% off ESUM Cosmetics Rephr Brushes || rephr.com/?vr=dfseea Sigma Beauty code morganturner10 Vegamour Nomad Cosmetics // code MORGANTURNER for 10% off CODE "morgan10" 10% off at bkbeauty (unaffiliated) Haleys Beauty MORGANTURNER for 15% off ▶ My Gear 📹 Camera: 🔭 Lens: 👥 S O C I A L S Instragram || instagram.com/morganturnermakeup/ TikTok || tiktok.com/@morganturnermakeup Business || morganturner@dulcedo.com *Some of the links above are affiliate links. I do receive a small commission with NO extra cost. All earnings go back into improving the content on my channel. However, feel no pressure to use them. 🤗 I use MagicLinks for all my ready-to-shop product links. Check it out here || magiclinks.org/rewards/referral/morganturn/ YouTube Chapters 00:00 Intro + Hourglass holiday leaks 01:24 Beauty Detective + Brit Clarke sources 02:05 Three possible Charm palettes 03:12 Repeat shades + launch uncertainty 04:53 Wish, Luck + Hope palette details 05:49 Possible seventh Love palette 06:37 Holiday 2026 palette artwork 07:27 Split-pan eyeshadow update 08:25 Palette layout + shade speculation 09:40 Final thoughts + shop or drop #MorganTurner #HourglassCosmetics #HourglassHoliday2026 #HolidayMakeup #MakeupLeaks #BeautyNews #LuxuryMakeup #MakeupPalettes #ShopOrDrop

PattyAlonso x BUXOM Cosmetics

PattyAlonso

@PattyAlonso

27 Feb, 26

7.8k

728

[...] 20% OFF Code: PATTY ✨BUXOM Cosmetics: buxomcosmetics.com/PATTY [...]

PattyAlonso

@PattyAlonso

20 Feb, 26

6.5k

757

[...] 20% OFF Code: PATTY ✨BUXOM Cosmetics: buxomcosmetics.com/PATTY [...]

PattyAlonso

@PattyAlonso

09 May, 26

5k

546

[...] 20% OFF Code: PATTY ✨BUXOM Cosmetics: buxomcosmetics.com/PATTY [...]

yari_29 x BUXOM Cosmetics

yari_29

@yari_29

07 Dec, 25

1.6k

18

[...] Beauty @Doll 10 Beauty @buxomcosmetics @SACHEU Beauty US [...]

yari_29

@yari_29

11 Dec, 25

1.2k

29

[...] day with me ❄️ @BrüMate @buxomcosmetics @Wonderskin Beauty @Polite [...]

yari_29

@yari_29

29 Dec, 25

748

39

[...] Mercier @DIBSBEAUTY @buxomcosmetics @e.l.f. Cosmetics [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (5.7%)
• United Kingdom (5.4%)
• Brazil (4.3%)

Here is another example of BUXOM Cosmetics collaborating with an influencer in United States.

ewebzz x BUXOM Cosmetics

ewebzz

@ewebzz

12 Jan, 26

10.9M

3.6k

[...] me, it’s always Dolly #buxompartner @buxomcosmetics

BUXOM Cosmetics's influencer activity vs. related brands

BUXOM competes in color cosmetics—especially lips and glam looks—where Kylie Cosmetics and Patrick Ta win similar audiences through tutorial-led influencer content and trend-driven launches.

Total influencer content

Patrick Ta leads with 22.4k sponsored posts, significantly outpacing Kylie Cosmetics (9.5k posts) and BUXOM Cosmetics (5.5k posts). Across all three brands, the average volume is 12.5k posts, indicating mature, scaled influencer programs. Patrick Ta has several times more total posts than BUXOM Cosmetics and Kylie Cosmetics.

By social platform

BUXOM Cosmetics leads on YouTube, while Patrick Ta has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Patrick Ta at 17.9k, Kylie Cosmetics at 5.3k, BUXOM Cosmetics at 4.6k posts. BUXOM Cosmetics's activity is particularly concentrated on TikTok. On TikTok, Patrick Ta has several times more posts than BUXOM Cosmetics and Kylie Cosmetics, and on Instagram, Kylie Cosmetics and Patrick Ta each have several times more posts than BUXOM Cosmetics.

By geographical market

Patrick Ta has the highest estimated sponsored-post volume in United States (12k posts, 52%), Mexico (1.5k posts, 6.6%), United Kingdom (1.3k posts, 6%), suggesting a North America focus, while Kylie Cosmetics leads in India with 867 posts (9.1%), while BUXOM Cosmetics leads in Canada with 314 posts (5.7%). Looking at United States specifically, the split is Patrick Ta at 12k posts (52%), BUXOM Cosmetics at 3.8k posts (69%), Kylie Cosmetics at 3k posts (32%).