The Collagen Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 507 pieces of influencer content sponsored by The Collagen over the last 12 months.
This report breaks down where & how The Collagen invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with The Collagen, see here: The Collagen influencers.
Influencer activity throughout the year
The Collagen's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
The Collagen's influencer activity by month
Number of sponsored posts
The Collagen's sponsored post volume appears to trend upward over the 12-month period, rising from 39 posts in January to 39 in December. The peak month, August, reached 73 posts, 78% higher than the monthly average of 41.
The Collagen's influencer activity by month (views)
Total views on sponsored video posts
November generated the most views at 957.7k, while February recorded the least at 114.2k. Across all tracked posts in the 12-month window, average views per post were 11.2k. Interestingly, the highest-view month (November) does not align with peak post volume (August), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @erinvholland, generated 547.2k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of The Collagen's sponsored influencer collaborations break down by social platform:
- Instagram: 302 posts (59.6%)
- TikTok: 162 posts (32%)
- YouTube: 43 posts (8.5%)
The Collagen's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for The Collagen.
Here are 3 examples of The Collagen's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
erinvholland x The Collagen
![Instagram post by @erinvholland for The Collagen. Caption reads: [...] you glow while you renergise with....](https://images.od.modash.io/f7d39adb9e0cbf096b6e92cef69ab707eb982b07)
Influencer bio
TV Host/Singer/Sports Presenter/Husky Mum Miss World Alum 📧mb@atarimae.agency 🏠 @golcondapropertygroup
Collaboration metrics
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varneyfamily x The Collagen
![TikTok post by @varneyfamily for The Collagen. Caption reads: [...] = constant chaos 😂 My secret? @The Collagen....](https://images.od.modash.io/adacb79fb8db01ae92c795f6b5d8c7d248f8db79)
Influencer bio
Mason & Kaylie | Parents of 3 girls 📧: varneyfamily@takeovertalent.com
Collaboration metrics
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CaravanAdventureAus x The Collagen
![YouTube post by @CaravanAdventureAus for The Collagen. Caption reads: [...] Co
https://www.thecollagen.co/
Code -....](https://images.od.modash.io/5fdbeb3f3e5c9d9ae5fb8f1da25ecdbfd626df25)
Influencer bio
Bryce & Chelsea - Caravan Adventure Aus 5 years living a minimalistic, nomadic lifestyle. Travelling in our Network RV Caravan and Next-Gen Ford Ranger.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 95.7%
- Posts: 4.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers The Collagen are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
The Collagen's influencers average views (Instagram)
Based on each influencer's average views per post
With 50.6% of partnerships featuring creators averaging 1K-5K views, The Collagen's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (77.9k avg views/post):
__lilybrown x The Collagen
![Instagram post by @__lilybrown for The Collagen. Caption reads: [...] :)))
Use code LILY15 for 15% off....](https://images.od.modash.io/2a674b89605ea1b0bbbd3b3f46d335c4f142f927)
Influencer bio
future mrs K 💍 first born @__chille Comms 📩 : mari@mcocreativeagency.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.5k avg views/post):
auntybunda x The Collagen
![Instagram post by @auntybunda for The Collagen. Caption reads: [...] Shake & Glow Challenge this May with The....](https://images.od.modash.io/ab1b88dc1154ba3198c6944f797a6990101a78a0)
Influencer bio
Aotearoa,nz mama of 4✨ Am I famous yet 🤷♀️ Ngati Porou Collabs📩 Celestetaana1@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
The Collagen's repeat partnerships
Out of 399 unique influencers in our dataset, 16 of them (4%) posted content for The Collagen in 3 or more separate calendar months. The most consistent partner is @CaravanAdventureAus, who has collaborated across 9 months with 15 total posts.
Here are 3 examples of The Collagen's repeat influencer partnerships, with links to the sponsored content.
CaravanAdventureAus x The Collagen
![YouTube post by @CaravanAdventureAus for The Collagen. Caption reads: [...] Co.
https://www.thecollagen.co/ADVENTUREA.......](https://images.od.modash.io/08c11d8cf9bd8f9e852dfaab52878e7a425fbb36)
![YouTube post by @CaravanAdventureAus for The Collagen. Caption reads: [...] Co.
https://www.thecollagen.co/ADVENTUREA.......](https://images.od.modash.io/a017ec423eacff0e569ae6b1a506e1c74a8680a4)
rachel_de_oliveira x The Collagen
![Instagram post by @rachel_de_oliveira for The Collagen. Caption reads: [...] YUMMY option instead and @thecollagen.co....](https://images.od.modash.io/d7afb05ab7d92c7343f35407e8bbe2e309234b7c)
chloesacco.cmc x The Collagen
![Instagram post by @chloesacco.cmc for The Collagen. Caption reads: [...] diet along with the @thecollagen.co glow....](https://images.od.modash.io/5f1c635bf67cc77a347ad9a76fa716c3efecc44d)
![Instagram post by @chloesacco.cmc for The Collagen. Caption reads: [...] start now.
Since starting @thecollagen.co....](https://images.od.modash.io/0e21d70a8cc50bdda50605d3a399d9be965029f6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Australia is where The Collagen had the most influencer activity. 45.4% of their live influencer content in the last 12 months was posted by Australian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (26.9%)
- United Kingdom (6.1%)
- New Zealand (4.2%)
The Collagen's influencer activity by market
Here is another example of The Collagen collaborating with an influencer in Australia.
brookehogan x The Collagen
![Instagram post by @brookehogan for The Collagen. Caption reads: [...] filling my cup lately and my daily....](https://images.od.modash.io/d43ba1555bd900b1c3011ce7c650c5793d43b9f1)
The Collagen's influencer activity vs. related brands
Goli and Sports Research both compete in the mainstream supplements space with overlapping use-cases like collagen and wellness support, making them direct alternatives for similar shoppers. They also have strong DTC and retail presence, aligning with The Collagen’s market context.
Total influencer content
The Collagen vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Goli leads with 9.2k sponsored posts, significantly outpacing Sports Research (1.6k posts) and The Collagen (507 posts). Across all three brands, the average volume is 3.8k posts, indicating mature, scaled influencer programs. Goli has far more total posts than The Collagen and Sports Research.
By social platform
The Collagen vs. related brands influencer activity (by social platform)
Sponsored posts by platform
The Collagen leads on YouTube, while Goli has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Goli at 8.7k, Sports Research at 1.3k, The Collagen at 162 posts. Goli's activity is particularly concentrated on TikTok. On TikTok, Goli has far more posts than The Collagen and Sports Research.
By geographical market
The Collagen vs. related brands influencer activity (by country)
Estimated sponsored posts in The Collagen's top markets
Goli has the highest estimated sponsored-post volume in United States (6.2k posts, 67.1%), Canada (452 posts, 4.9%), Brazil (406 posts, 4.4%), suggesting a North America focus, while The Collagen has the highest estimated sponsored-post volume in Australia (230 posts, 45.4%), United Kingdom (31 posts, 6.1%), while Sports Research leads in India with 47 posts (3%). Looking at United States specifically, the split is Goli at 6.2k posts (67.1%), Sports Research at 1.1k posts (70.7%), The Collagen at 136 posts (26.9%). The Collagen's strength in United Kingdom may indicate a home-market focus, while Goli shows broader regional investment.
Read more influencer strategy breakdowns
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