The Collagen Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 874 pieces of influencer content sponsored by The Collagen over the last 12 months.

This report breaks down where & how The Collagen invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with The Collagen, see here: The Collagen influencers.

Influencer activity throughout the year

The Collagen's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

The Collagen's sponsored post volume appears to trend upward over the 12-month period, rising from 85 posts in January to 57 in December. The peak month, August, reached 116 posts, 59% higher than the monthly average of 73.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of The Collagen's sponsored influencer collaborations break down by social platform:

• Instagram: 467 posts (53.4%)
• TikTok: 303 posts (34.7%)
• YouTube: 104 posts (11.9%)

Instagram influencer marketing is a clear focus for The Collagen.

Here are 3 examples of The Collagen's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

erinvholland x The Collagen

erinvholland

@erinvholland

12 Dec, 25

547.8k

1.4k

[...] you glow while you renergise with @thecollagen.co ‘s Beautiful Energy. Think natural [...]

Influencer bio

TV Host/Singer/Sports Presenter/Husky Mum Miss World Alum 📧mb@atarimae.agency 🏠 @golcondapropertygroup

Collaboration metrics

Post views547.8k

Post EMV $16.6k

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varneyfamily x The Collagen

varneyfamily

@varneyfamily

30 May, 25

61.8k

1.2k

[...] = constant chaos 😂 My secret? @The Collagen Co Glow Shakes - the mint chocolate [...]

Influencer bio

Mason & Kaylie | Parents of 4 🎀🎀🎀💙 📧: varneyfamily@takeovertalent.com

Collaboration metrics

Post views61.8k

Post EMV $1.3k

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CaravanAdventureAus x The Collagen

CaravanAdventureAus

@CaravanAdventureAus

20 Dec, 25

84.8k

4.4k

Welcome back! This week we make our way out of a beautiful farm stay on the Kolan River with our Next Gen Ranger and Network RV caravan, but the weather quickly turns wet and wild. We head into Bargara, a coastal town near Bundaberg QLD, where we cool off with a swim as the tide heads out — an absolute beautiful spot despite the incoming weather. Bryce whips up his famous Mc Connole burgers for dinner, secret recipe and an absolute treat. While in town we visit Macadamias Australia, home to a huge macadamia farm, delicious treats and a great little café. Then things turn crazy. We experience one of the wildest storms in over 6 years of full-time travel. With recorded winds reaching 180km/h, our caravan awning rips apart and chaos erupts across the caravan park. Luckily, we had moved sites earlier, otherwise a falling tree branch could have gone straight through our caravan. After the storm, we leave Bundaberg and head south to Trinity Islands Caravan Park near Hervey Bay. This spot is incredible, with a man-made lake for swimming, kayaking and relaxing. Juice our cavoodle loves paddling in the kayak before settling in by the fire, and Chelsea finishes the day with a delicious lasagne pasta bake as we finally get to relax after a hectic few days. If you enjoy Australian caravan travel, van life, extreme weather, coastal camping and real-life travel moments, make sure to like, subscribe and join us every Sunday. Aleader Gear Water Shoes Terms and Conditions Giveaway runs 21/12/25 – 27/12/25. Enter by subscribing, liking, and commenting “Mrs Claus.” Winner chosen at random, announced on our YouTube Community Post, and we’ll reply to the winning comment. Anaconda Gift Voucher valued at $150 We will never ask for bank details. Open to everyone. New Embroidered Patches, T-Shirt & Singlet designs - visit caravanadventureaus.com to find out more. Discount Codes Sunni Scenes Camp Chair, Table and Throw Rug - code - ADVENTUREAUS Ithrottle Discount Code - ADVENTUREAUS Arvo Hair Care - Code ADVENTUREAUS - 20% Until the end of November! OZBRAAI - 10%off Code - ADVENTUREAUS Starlink Free Month with purchase Collagen Co. Code - ADVENTUREAUS10 FXH Wheels Mukmat - Code - CARAVANADVENTUREAUS Caravan RV Camping ADVENTUREAUS $30 off orders over $300 A247 Website 10% OFF Code - Adventure23 P.S. We may earn a small commission (at no extra cost to you!) when you use our discount codes. It’s like a little thank-you for sharing awesome deals with you! Think of it as a high five from us for saving you money while helping us keep the lights on. Thanks for your support! Thanks heaps for following along everyone! Bryce and Chelsea Socials Instagram - / caravanadventureaus Facebook - Facebook.com/caravanadventureaus PLEASE SUBSCRIBE TO OUR CHANNEL / @caravanadventureaus Disclaimer: The content on this YouTube channel is provided for entertainment and general informational purposes only. We do not accept any responsibility for any loss, damage, or consequences arising from your reliance on the information shared in our videos. By watching, you acknowledge that you are using the content at your own risk. Always do your own research before making any decisions. Copyright Notice: All content on this channel—including video, audio, images, and commentary—is the property of Caravan Adventure Aus. You may share our video links or channel with others, as long as proper credit is given and a link back to our YouTube channel is included. Unauthorized use or reproduction of our content is prohibited. Caravan Adventure Aus #

Influencer bio

Bryce & Chelsea - Caravan Adventure Aus 5 years living a minimalistic, nomadic lifestyle. Travelling in our Network RV Caravan and Next-Gen Ford Ranger.

Collaboration metrics

Post views84.8k

Post EMV $3.0k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 51.3% of partnerships featuring creators averaging 1K-5K views, The Collagen's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (65.8k avg views/post, 7.9k followers):

kairocalvitto x The Collagen

kairocalvitto

@kairocalvitto

09 Feb, 26

82.6k

[...] you can use KAIRO15 for 15% off #ad @thecollagen.co

Influencer bio

I <3 a photo dump Let’s work together!! - kairo@flaremp.com Follow me on snap ᵕ̈ kairo.calvitto All of my outfits linked on LTK -> kaiskloset

Collaboration metrics

Post views82.6k

Post EMV $2.5k

More influencer data

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And here is another example with a smaller creator on Instagram (9.4k avg views/post, 54.0k followers):

auntybunda x The Collagen

auntybunda

@auntybunda

23 Apr, 25

14k

238

[...] Shake & Glow Challenge this May with The Collagen Co I’ve been wanting to boost my [...]

Influencer bio

Ngati Porou Collabs📩 Celestetaana1@gmail.com Booking link for polished nails 💅 ⬇️

Collaboration metrics

Post views14.0k

Post EMV $443

More influencer data

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The Collagen's repeat partnerships

CaravanAdventureAus x The Collagen

CaravanAdventureAus

@CaravanAdventureAus

20 Dec, 25

84.8k

4.4k

Welcome back! This week we make our way out of a beautiful farm stay on the Kolan River with our Next Gen Ranger and Network RV caravan, but the weather quickly turns wet and wild. We head into Bargara, a coastal town near Bundaberg QLD, where we cool off with a swim as the tide heads out — an absolute beautiful spot despite the incoming weather. Bryce whips up his famous Mc Connole burgers for dinner, secret recipe and an absolute treat. While in town we visit Macadamias Australia, home to a huge macadamia farm, delicious treats and a great little café. Then things turn crazy. We experience one of the wildest storms in over 6 years of full-time travel. With recorded winds reaching 180km/h, our caravan awning rips apart and chaos erupts across the caravan park. Luckily, we had moved sites earlier, otherwise a falling tree branch could have gone straight through our caravan. After the storm, we leave Bundaberg and head south to Trinity Islands Caravan Park near Hervey Bay. This spot is incredible, with a man-made lake for swimming, kayaking and relaxing. Juice our cavoodle loves paddling in the kayak before settling in by the fire, and Chelsea finishes the day with a delicious lasagne pasta bake as we finally get to relax after a hectic few days. If you enjoy Australian caravan travel, van life, extreme weather, coastal camping and real-life travel moments, make sure to like, subscribe and join us every Sunday. Aleader Gear Water Shoes Terms and Conditions Giveaway runs 21/12/25 – 27/12/25. Enter by subscribing, liking, and commenting “Mrs Claus.” Winner chosen at random, announced on our YouTube Community Post, and we’ll reply to the winning comment. Anaconda Gift Voucher valued at $150 We will never ask for bank details. Open to everyone. New Embroidered Patches, T-Shirt & Singlet designs - visit caravanadventureaus.com to find out more. Discount Codes Sunni Scenes Camp Chair, Table and Throw Rug - code - ADVENTUREAUS Ithrottle Discount Code - ADVENTUREAUS Arvo Hair Care - Code ADVENTUREAUS - 20% Until the end of November! OZBRAAI - 10%off Code - ADVENTUREAUS Starlink Free Month with purchase Collagen Co. Code - ADVENTUREAUS10 FXH Wheels Mukmat - Code - CARAVANADVENTUREAUS Caravan RV Camping ADVENTUREAUS $30 off orders over $300 A247 Website 10% OFF Code - Adventure23 P.S. We may earn a small commission (at no extra cost to you!) when you use our discount codes. It’s like a little thank-you for sharing awesome deals with you! Think of it as a high five from us for saving you money while helping us keep the lights on. Thanks for your support! Thanks heaps for following along everyone! Bryce and Chelsea Socials Instagram - / caravanadventureaus Facebook - Facebook.com/caravanadventureaus PLEASE SUBSCRIBE TO OUR CHANNEL / @caravanadventureaus Disclaimer: The content on this YouTube channel is provided for entertainment and general informational purposes only. We do not accept any responsibility for any loss, damage, or consequences arising from your reliance on the information shared in our videos. By watching, you acknowledge that you are using the content at your own risk. Always do your own research before making any decisions. Copyright Notice: All content on this channel—including video, audio, images, and commentary—is the property of Caravan Adventure Aus. You may share our video links or channel with others, as long as proper credit is given and a link back to our YouTube channel is included. Unauthorized use or reproduction of our content is prohibited. Caravan Adventure Aus #

CaravanAdventureAus

@CaravanAdventureAus

05 Jul, 25

78.5k

3.3k

Welcome back! This week we leave Uluru and ayers rock campground and make our way to Kings Canyon with our Next Gen Ford Ranger and Network RV caravan. We pull up at the Kings Canyon Resort, set up and then check out the park. Dropping juice off in the caravan we go for a look out to Kathleen Springs, a short walk into a waterhole with some history along the way. At the resort they have a happy hour bar which is dog friendly perfect to sit back and watch sunset although we didn't quite get one, with a good view of the Light Towers. We are watched and followed on the way back to the van by some dingoes which are lurking around the camp not scared of people at all.. We cook up a carbonara to prepare for the next day and keep spotting the locals. Next up is the Kings canyon rim walk, possibly our favourite walk in Australia and in conditions we've never seen before, a tough climb to the top but worth it to stroll around the top of the canyon! Along the way there are lookouts and gorges to check out too. Chelsea is bribed to keep going on the walk a little trick from when she was younger. Leaving kings canyon we get a heap of rain so taking any shortcuts to Alice Springs is out of the question. Parking up at the Discovery Park we head over to Alice Springs Brewery for a drink and dinner. A trip to a cafe in Todd Mall with juice for breakfast and a coffee then off to the reptile park for a look around. A HUGE shoutout to our followers for watching every week we absolutely love and appreciate the support! Make sure to LIKE and SUBSCRIBE and comment your favourite part of the video! New Embroidered Patches, T-Shirt & Singlet designs - visit caravanadventureaus.com to find out more. Aleader Gear 15% off Code - Caravan15 Collagen Co. Code - ADVENTUREAUS10 FXH Wheels - Mukmat - Code - CARAVANADVENTUREAUS Olas Clothing 10% - olas.com.au/caravanadventureaus Discount Code - "Caravanadventureaus" BLUETTI EOFY Sale is on - up to 43% off! Elite 200 V2: Get an extra 5% off all BLUETTI models on top of EOFY deals with code "CCA5%" Caravan RV Camping ADVENTUREAUS $30 off orders over $300 Sunni Scenes Throw Rug - code - ADVENTUREAUS Starlink Free Month with purchase A247 Website 10% OFF Code - Adventure23 P.S. We may earn a small commission (at no extra cost to you!) when you use our discount codes. It’s like a little thank-you for sharing awesome deals with you! Think of it as a high five from us for saving you money while helping us keep the lights on. Thanks for your support! Thanks heaps for following along everyone! Bryce and Chelsea Socials Instagram - / caravanadventureaus Facebook - Facebook.com/caravanadventureaus PLEASE SUBSCRIBE TO OUR CHANNEL / @caravanadventureaus Disclaimer: The content on this YouTube channel is provided for entertainment and general informational purposes only. We do not accept any responsibility for any loss, damage, or consequences arising from your reliance on the information shared in our videos. By watching, you acknowledge that you are using the content at your own risk. Always do your own research before making any decisions. Copyright Notice: All content on this channel—including video, audio, images, and commentary—is the property of Caravan Adventure Aus. You may share our video links or channel with others, as long as proper credit is given and a link back to our YouTube channel is included. Unauthorized use or reproduction of our content is prohibited. Caravan Adventure Aus #travelaustralia #caravanning #Caravanadventureaus #nextgenfordranger #touring

CaravanAdventureAus

@CaravanAdventureAus

20 Sep, 25

57.2k

2.9k

Welcome back! This week we’re still based at the Lazy Lizard in Pine Creek and heading out to explore the southern end of Kakadu National Park – and it does not disappoint. First stop: Maguk Waterfall – after a rough track in, it’s a short walk before we cool off in the crystal-clear water. Totally worth it. Next: Gunlom Falls – finally reopened after being closed for six years. After letting the tyres down for the dirt road, we reach the campground and tackle the 1.5 km staircase walk to the top. The reward is one of the best natural infinity pools in the Northern Territory with incredible views over Kakadu. From there we make our way to Katherine to restock supplies, deal with the busy caravan traffic, and experience some less-than-considerate parking. To finish the day, we camp beside a WWII site, cook up a feast on the OzBraai, and enjoy a night under the stars. If you’re into Aussie road trips, waterfalls, 4WD tracks, camping, and exploring the Northern Territory, this episode is for you. Don’t forget to like, subscribe, and hit the bell so you never miss an adventure. New Embroidered Patches, T-Shirt & Singlet designs - visit caravanadventureaus.com to find out more. Ithrottle Discount Code - ADVENTUREAUS Aleader Gear 15% off Code - CARAVAN15 Sunni Scenes Camp Table and Throw Rug - code - ADVENTUREAUS Starlink Free Month with purchase Collagen Co. Code - ADVENTUREAUS10 FXH Wheels Mukmat - Code - CARAVANADVENTUREAUS BLUETTI Elite 200 V2: Use code CCA5% at checkout for 5% off! BLUETTI Power Week Sale, up to 39% off! Caravan RV Camping ADVENTUREAUS $30 off orders over $300 A247 Website 10% OFF Code - Adventure23 P.S. We may earn a small commission (at no extra cost to you!) when you use our discount codes. It’s like a little thank-you for sharing awesome deals with you! Think of it as a high five from us for saving you money while helping us keep the lights on. Thanks for your support! Thanks heaps for following along everyone! Bryce and Chelsea Socials Instagram - / caravanadventureaus Facebook - Facebook.com/caravanadventureaus PLEASE SUBSCRIBE TO OUR CHANNEL / @caravanadventureaus Disclaimer: The content on this YouTube channel is provided for entertainment and general informational purposes only. We do not accept any responsibility for any loss, damage, or consequences arising from your reliance on the information shared in our videos. By watching, you acknowledge that you are using the content at your own risk. Always do your own research before making any decisions. Copyright Notice: All content on this channel—including video, audio, images, and commentary—is the property of Caravan Adventure Aus. You may share our video links or channel with others, as long as proper credit is given and a link back to our YouTube channel is included. Unauthorized use or reproduction of our content is prohibited. Caravan Adventure Aus #KakaduNationalPark #Kakadu #NorthernTerritory #AustraliaRoadTrip #Maguk #GunlomFalls #AustralianCamping #4WDAdventure #CaravanLife #TravelAustralia

erinvholland x The Collagen

erinvholland

@erinvholland

12 Dec, 25

547.8k

1.4k

[...] while you renergise with @thecollagen.co ‘s Beautiful Energy. [...]

erinvholland

@erinvholland

23 Nov, 25

406.6k

913

[...] - I glow on the go with @thecollagen.co ‘s nutritious and [...]

erinvholland

@erinvholland

14 Oct, 25

338.8k

1.7k

[...] skip brekkie anymore, when @thecollagen.co makes it so easy (& [...]

erinvholland x The Collagen

erinvholland

@erinvholland

12 Dec, 25

10.1k

155

[...] while you renergise with @The Collagen Co Beautiful Energy. Think [...]

erinvholland

@erinvholland

23 Nov, 25

9.4k

304

[...] - I glow on the go with @The Collagen Co ‘s nutritious and [...]

erinvholland

@erinvholland

24 Jan, 26

5.3k

226

YOUR 2026 SECRET WEAPON 🔓 @The Collagen Co ‘s beautiful energy [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (26.8%)
• United Kingdom (5.9%)
• New Zealand (4.3%)

Here is another example of The Collagen collaborating with an influencer in Australia.

brookehogan x The Collagen

brookehogan

@brookehogan

02 Jul, 25

155.6k

1k

[...] filling my cup lately and my daily @thecollagen.co Super Beauty Greens drink is one of [...]

The Collagen's influencer activity vs. related brands

The Collagen competes in supplements where creators focus on routines, benefits, and transformations. AG1 and Sports Research are adjacent supplement leaders competing for similar wellness audiences and using comparable influencer education and subscription tactics.

Total influencer content

Sports Research leads with 4.2k sponsored posts, notably outpacing AG1 (3.6k posts) and The Collagen (874 posts). Across all three brands, the average volume is 2.9k posts, indicating mature, scaled influencer programs. AG1 and Sports Research each have multiple times more total posts than The Collagen.

By social platform

Among these brands, AG1 leads on Instagram and YouTube and Sports Research leads on TikTok. The gap is most notable on TikTok, with Sports Research at 3.7k, The Collagen at 303, AG1 at 175 posts. Sports Research's activity is particularly concentrated on TikTok. Sports Research has multiple times more TikTok posts than The Collagen and AG1, and AG1 has multiple times more YouTube posts than The Collagen and Sports Research.

By geographical market

Sports Research has the highest estimated sponsored-post volume in United States (2.9k posts, 69.6%), Brazil (363 posts, 8.6%), India (127 posts, 3%), while The Collagen leads in Australia with 399 posts (45.6%), while AG1 has the highest estimated sponsored-post volume in United Kingdom (346 posts, 9.5%), Germany (277 posts, 7.6%), suggesting a Europe focus. Looking at United States specifically, the split is Sports Research at 2.9k posts (69.6%), AG1 at 2.2k posts (61.8%), The Collagen at 234 posts (26.8%).