The Collagen Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 302 pieces of influencer content sponsored by The Collagen over the last 12 months.
This report breaks down where & how The Collagen invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with The Collagen, see here: The Collagen influencers.
Influencer activity throughout the year
The Collagen's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
The Collagen's influencer activity by month
Number of sponsored posts
The Collagen's influencer activity appears to have tapered over the year, from 10 posts in January down to 5 in December. June was the busiest month at 65 posts, 171% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of The Collagen's sponsored influencer collaborations break down by social platform:
- Instagram: 196 posts (64.9%)
- TikTok: 85 posts (28.1%)
- YouTube: 21 posts (7%)
The Collagen's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for The Collagen.
Here are 3 examples of The Collagen's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
erinvholland x The Collagen
Influencer bio
TV Host/Singer/Sports Presenter/Husky Mum Miss World Alum 📧mb@atarimae.agency 🏠 @golcondapropertygroup
Collaboration metrics
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shals_gul x The Collagen
Influencer bio
✨Everyday life with a sprinkle of Science ✨ 📧 for Collabs: shaliniguleria14@gmail.com
Collaboration metrics
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CaravanAdventureAus x The Collagen
Influencer bio
Bryce & Chelsea - Caravan Adventure Aus 5 years living a minimalistic, nomadic lifestyle. Travelling in our Network RV Caravan and Next-Gen Ford Ranger.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 93.9%
- Posts: 6.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers The Collagen are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
The Collagen's influencers average views (Instagram)
Based on each influencer's average views per post
With 47.1% of partnerships featuring creators averaging 1K-5K views, The Collagen's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (105.6k avg views/post, 3.2k followers):
jamiemarinos_ x The Collagen
![Instagram post by @jamiemarinos_ for The Collagen. Caption reads: [...] 🫶🏼 Use my code JAMIE-15 for 15% off....](https://images.od.modash.io/2e0d3838e66ee2c7dc20d0c203ccb3ae13e301cd)
Influencer bio
🦋@MAFS 2025 🦋AUS: amy@onedaydream.com.au 🦋Global: collabs@jamiemarinos.com 📍Athens 🇦🇺🇬🇷🇨🇾
Collaboration metrics
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And here is another example with a smaller creator on Instagram (5.3k avg views/post, 15.1k followers):
lexiebrantt x The Collagen
![Instagram post by @lexiebrantt for The Collagen. Caption reads: [...] finally become best friends 🤝🥐✨....](https://images.od.modash.io/4640d703709a7c4c6a7b3c4d2d5e00b19f576fa4)
Influencer bio
Miss Universe Australia 2025 ✨ 📍 Queensland, AUS 🇦🇺 Occupational Therapy Student @nurses.choice Official Ambassador
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
The Collagen's repeat partnerships
Out of 261 unique influencers in our dataset, 2 of them (1%) posted content for The Collagen in 3 or more separate calendar months. The most consistent partner is @erinvholland, who has collaborated across 4 months with 6 total posts.
Here are 1 examples of The Collagen's repeat influencer partnerships, with links to the sponsored content.
ellamayding x The Collagen
![Instagram post by @ellamayding for The Collagen. Caption reads: [...] to your stack Flaura V by @thecollagen.co ,....](https://images.od.modash.io/ffa6b255d902e3eaff0aa8e390309cbad0d4f70f)
![Instagram post by @ellamayding for The Collagen. Caption reads: [...] it. That’s the caption. @thecollagen.co —....](https://images.od.modash.io/358a1764798a497f2a826ba10b79c399da60843f)
![Instagram post by @ellamayding for The Collagen. Caption reads: [...] tbh as soon as I wake up @thecollagen.co....](https://images.od.modash.io/c047f8d4a548577907baf16e782314083aeaeb05)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where The Collagen had the most influencer activity. 38.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (37.1%)
- United Kingdom (5.7%)
- New Zealand (3.9%)
The Collagen's influencer activity by market
Here is another example of The Collagen collaborating with an influencer in United States.
LucyLivinYT x The Collagen
The Collagen's influencer activity vs. related brands
Sports Research and OLLY both compete in the mainstream supplements space and have strong DTC/retail presence, making them realistic benchmarks for a collagen-focused brand. Their product breadth and influencer-heavy marketing overlap with The Collagen’s target wellness audience.
Total influencer content
The Collagen vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Sports Research leads with 3.9k sponsored posts, significantly outpacing OLLY (2.7k posts) and The Collagen (302 posts). Across all three brands, the average volume is 2.3k posts, indicating mature, scaled influencer programs. Sports Research and OLLY have several thousand total posts, while The Collagen has a few hundred.
By social platform
The Collagen vs. related brands influencer activity (by social platform)
Sponsored posts by platform
The Collagen leads on YouTube, while OLLY has the most activity on Instagram and Sports Research has the most activity on TikTok. The gap is most notable on TikTok, with Sports Research at 3.3k, OLLY at 1.9k, The Collagen at 85 posts. Sports Research's activity is particularly concentrated on TikTok. On TikTok, Sports Research and OLLY have far more posts than The Collagen.
By geographical market
The Collagen vs. related brands influencer activity (by country)
Estimated sponsored posts in The Collagen's top markets
Sports Research has the highest estimated sponsored-post volume in United States (2.6k posts, 66.5%), Brazil (355 posts, 9.1%), India (179 posts, 4.6%), while OLLY has the highest estimated sponsored-post volume in Canada (172 posts, 6.3%), United Kingdom (96 posts, 3.5%), while The Collagen leads in Australia with 112 posts (37.1%). Looking at United States specifically, the split is Sports Research at 2.6k posts (66.5%), OLLY at 2.1k posts (76.5%), The Collagen at 116 posts (38.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Sports Research's Influencer Marketing Strategy
- OLLY's Influencer Marketing Strategy
- Madam Glam's Influencer Marketing Strategy
- Lovevook's Influencer Marketing Strategy
- MuscleBlaze's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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