TheraBreath Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.6k pieces of influencer content sponsored by TheraBreath over the last 12 months.
This report breaks down where & how TheraBreath invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TheraBreath, see here: TheraBreath influencers.
Influencer activity throughout the year
TheraBreath's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
TheraBreath's influencer activity by month
Number of sponsored posts
TheraBreath's sponsored post volume appears to trend upward over the 12-month period, rising from 158 posts in January to 190 in December. The peak month, October, reached 263 posts, 98% higher than the monthly average of 133.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TheraBreath's sponsored influencer collaborations break down by social platform:
- TikTok: 1.1k posts (67.6%)
- Instagram: 518 posts (32.4%)
TheraBreath's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for TheraBreath.
Here are 2 examples of TheraBreath's recent sponsored collaborations (one each for Instagram, TikTok).
galiciagordon x TheraBreath
![Instagram post by @galiciagordon for TheraBreath. Caption reads: [...] liner perfume - marvis toothpaste -....](https://images.od.modash.io/8b862376103e4c4e4afcb8bb00175d49f23fd0dc)
Influencer bio
asmr | lifestyle | self care | home | wellness | food hi@galiciagordon.com
Collaboration metrics
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octopusslover8 x TheraBreath
Influencer bio
Rating/reviewing octopus from all over the 🌎 passthatpuss@homemadeprojects.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.2%
- Carousels: 2.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers TheraBreath are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TheraBreath's influencers average views (TikTok)
Based on each influencer's average views per post
With 48.4% of partnerships featuring creators averaging <1K views, TheraBreath's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (337.7k avg views/post):
officialmichellcc x TheraBreath
![TikTok post by @officialmichellcc for TheraBreath. Caption reads: [...] US @LaRochePosayUS @laneige_us @Owala....](https://images.od.modash.io/ea82d1199d6d2f0b3589a6e474433f0af3617269)
Influencer bio
atl 💌mcc.coria14@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.5k avg views/post):
kellyrosesarno x TheraBreath
Influencer bio
📍 Boston / NYC 350+ Mascara Reviews. Truth over hype.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TheraBreath's repeat partnerships
Out of 1.2k unique influencers in our dataset, 47 of them (4%) posted content for TheraBreath in 3 or more separate calendar months. The most consistent partner is @asianbraziliangirl, who has collaborated across 8 months with 15 total posts.
Here are 3 examples of TheraBreath's repeat influencer partnerships, with links to the sponsored content.
asianbraziliangirl x TheraBreath
![TikTok post by @asianbraziliangirl for TheraBreath. Caption reads: [...] breath is non-negotiable — @TheraBreath US....](https://images.od.modash.io/3443a4bd6fabf91b8153229b2d8ccf598c09ded6)
![TikTok post by @asianbraziliangirl for TheraBreath. Caption reads: [...] Fresh Breath Day with @TheraBreath US 💙....](https://images.od.modash.io/dbb665c502953f8c5b174701b967bddb9be0f8b0)
![TikTok post by @asianbraziliangirl for TheraBreath. Caption reads: #therabreathpartner and this bundle is [...].](https://images.od.modash.io/e5b55fd1d73b68e056e8e3c3cd4ef7c9b28e60f7)
cindysimply x TheraBreath
itshayleealexis x TheraBreath
![TikTok post by @itshayleealexis for TheraBreath. Caption reads: [...] to stock up on my fav @TheraBreath US....](https://images.od.modash.io/5bbe1024290bf1752189055831b187ba450d7ced)
![TikTok post by @itshayleealexis for TheraBreath. Caption reads: [...] morning routine must have? @TheraBreath US....](https://images.od.modash.io/b912624d01a5af9b3c2eb1f67f67ae4e73eef8a6)
![TikTok post by @itshayleealexis for TheraBreath. Caption reads: [...] ultimate hygiene hack 🦷✨💰 @TheraBreath US....](https://images.od.modash.io/ebd7dccaf49d54c839b6d7405227b399bc4294b5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where TheraBreath had the most influencer activity. 57.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (5.3%)
- Mexico (5%)
- Indonesia (4.2%)
TheraBreath's influencer activity by market
Here is another example of TheraBreath collaborating with an influencer in United States.
rileysaurage x TheraBreath
TheraBreath's influencer activity vs. related brands
Touchland and COVERGIRL are strong mass-market personal care/beauty brands that compete for similar retail shelf space and social-led hygiene/beauty routines. Both are plausible alternatives consumers consider alongside TheraBreath when shopping for accessible, everyday products.
Total influencer content
TheraBreath vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Touchland leads with 9.8k sponsored posts, marginally ahead of COVERGIRL (8.7k posts) and TheraBreath (1.6k posts). Across all three brands, the average volume is 6.7k posts, indicating mature, scaled influencer programs. Touchland and COVERGIRL each have several times more total posts than TheraBreath.
By social platform
TheraBreath vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, COVERGIRL leads on Instagram and YouTube and Touchland leads on TikTok. The gap is most notable on TikTok, with Touchland at 8.1k, COVERGIRL at 5.5k, TheraBreath at 1.1k posts. Touchland's activity is particularly concentrated on TikTok. On TikTok, Touchland has several times more posts than TheraBreath, and TheraBreath has no YouTube posts while Touchland and COVERGIRL do.
By geographical market
TheraBreath vs. related brands influencer activity (by country)
Estimated sponsored posts in TheraBreath's top markets
Touchland has the highest estimated sponsored-post volume in United States (7.2k posts, 72.8%), United Kingdom (521 posts, 5.3%), while COVERGIRL leads in Canada with 367 posts (4.2%), while TheraBreath leads in Mexico with 80 posts (5%). Looking at United States specifically, the split is Touchland at 7.2k posts (72.8%), COVERGIRL at 5.8k posts (65.9%), TheraBreath at 918 posts (57.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Touchland's Influencer Marketing Strategy
- COVERGIRL's Influencer Marketing Strategy
- Taste Salud's Influencer Marketing Strategy
- Intelligent Change's Influencer Marketing Strategy
- bareMinerals's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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