TheraBreath Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.8k pieces of influencer content sponsored by TheraBreath over the last 12 months.

This report breaks down where & how TheraBreath invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with TheraBreath, see here: TheraBreath influencers.

Influencer activity throughout the year

TheraBreath's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

TheraBreath's influencer output appears relatively consistent throughout the year, averaging about 150 sponsored posts per month. October recorded the highest volume at 248 posts (65% above average), while November was the quietest at 97 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TheraBreath's sponsored influencer collaborations break down by social platform:

• TikTok: 1.1k posts (58.6%)
• Instagram: 749 posts (41.4%)

TikTok influencer marketing is a clear focus for TheraBreath.

Here are 2 examples of TheraBreath's recent sponsored collaborations (one each for Instagram, TikTok).

ddlovato x TheraBreath

ddlovato

@ddlovato

18 May, 26

5.9M

106.3k

only the essentials! @therabreath #readyfreshgo #therabreathpartner

Influencer bio

IT’S NOT THAT DEEP TOUR tickets below 🤍

Collaboration metrics

Post views5.9M

Post EMV $188.9k

More influencer data

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salamxismail x TheraBreath

salamxismail

@salamxismail

07 May, 26

11M

5k

[...] en lesquels j’ai confiance — et TheraBreath Deep Clean Oral Rince fait partie de [...]

Influencer bio

Couple creators Luxury lifestyle • Aesthetic moments Contact : salamxismail@gmail.com

Collaboration metrics

Post views11.0M

Post EMV $220.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 45.4% of partnerships featuring creators averaging <1K views, TheraBreath's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.5M avg views/post):

sl4ught3r x TheraBreath

sl4ught3r

@sl4ught3r

10 Sep, 25

2.3M

52.5k

[...] morning dental care is complete with @TheraBreath US Healthy Gums toothpaste. The [...]

Influencer bio

Yo

Collaboration metrics

Post views2.3M

Post EMV $48.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (8.0k avg views/post):

diamond.spann x TheraBreath

diamond.spann

@diamond.spann

13 Apr, 26

9.6k

1k

[...] @amika @SKIN1004 US @Sensodyne US @TheraBreath @cocokind @TORRIDEN US @loréal paris [...]

Influencer bio

29 ☀️ lifestyle | beauty | peds nurse diamondspannmedia@gmail.com

Collaboration metrics

Post views9.6k

Post EMV $245

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

TheraBreath's repeat partnerships

asianbraziliangirl x TheraBreath

asianbraziliangirl

@asianbraziliangirl

23 Jul, 25

1.1k

45

[...] breath is non-negotiable — @TheraBreath US in my back-to-school [...]

asianbraziliangirl

@asianbraziliangirl

04 Aug, 25

1.1k

33

[...] Fresh Breath Day with @TheraBreath US 💙 #therabreathfresh [...]

asianbraziliangirl

@asianbraziliangirl

16 Jul, 25

826

14

#therabreathpartner and this bundle is [...]

itshayleealexis x TheraBreath

itshayleealexis

@itshayleealexis

02 Feb, 26

1.3k

21

[...] to stock up on my fav @TheraBreath US mouthwash 🦷✨ [...]

itshayleealexis

@itshayleealexis

24 Jan, 26

729

15

[...] morning routine must have? @TheraBreath US of course! 🦷✨ [...]

itshayleealexis

@itshayleealexis

03 Oct, 25

520

9

[...] ultimate hygiene hack 🦷✨💰 @TheraBreath US #therabreathpartner

emily_stonee x TheraBreath

emily_stonee

@emily_stonee

13 Mar, 26

2k

32

[...] products and one of mine is @TheraBreath US toothpaste ✨ [...]

emily_stonee

@emily_stonee

11 Feb, 26

1.8k

13

[...] my favorite mouthwash from @TheraBreath US at Costco! #therabreath [...]

emily_stonee

@emily_stonee

17 Dec, 25

1.6k

19

Loving this festive @TheraBreath US flavor in Peppermint Kiss [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Mexico (5.1%)
• Canada (5%)
• Indonesia (5%)

Here is another example of TheraBreath collaborating with an influencer in United States.

octopusslover8 x TheraBreath

octopusslover8

@octopusslover8

19 Nov, 25

9.7M

12.8k

#TheraBreathPartner When @TheraBreath US meets [...]

TheraBreath's influencer activity vs. related brands

TheraBreath competes in personal care and hygiene routines, where Touchland and Native also win through daily-use products and strong lifestyle branding. Their influencer strategies overlap in routine content, freshness/cleanliness claims, and product education.

Total influencer content

Touchland leads with 10k sponsored posts, significantly outpacing Native (6.2k posts) and TheraBreath (1.8k posts). Across all three brands, the average volume is 6k posts, indicating mature, scaled influencer programs. Touchland has several times more total social posts than TheraBreath and Native.

By social platform

Among these brands, Touchland leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Touchland at 8.4k, Native at 6.2k, TheraBreath at 1.1k posts. Touchland's activity is particularly concentrated on TikTok. On TikTok, Touchland has several times more posts than TheraBreath.

By geographical market

Touchland leads in United States with 7.2k posts (72.7%), while Native has the highest estimated sponsored-post volume in Canada (641 posts, 10.3%), United Kingdom (448 posts, 7.2%), while TheraBreath leads in Mexico with 92 posts (5.1%). Looking at United States specifically, the split is Touchland at 7.2k posts (72.7%), Native at 4.2k posts (68.1%), TheraBreath at 1.1k posts (61.7%).