TheraBreath Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.9k pieces of influencer content sponsored by TheraBreath over the last 12 months.

This report breaks down where & how TheraBreath invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with TheraBreath, see here: TheraBreath influencers.

Influencer activity throughout the year

TheraBreath's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

TheraBreath's influencer output appears relatively consistent throughout the year, averaging about 155 sponsored posts per month. October recorded the highest volume at 247 posts (59% above average), while November was the quietest at 98 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TheraBreath's sponsored influencer collaborations break down by social platform:

• TikTok: 1.1k posts (61%)
• Instagram: 732 posts (39%)

TikTok influencer marketing is a clear focus for TheraBreath.

Here are 2 examples of TheraBreath's recent sponsored collaborations (one each for Instagram, TikTok).

ddlovato x TheraBreath

ddlovato

@ddlovato

18 May, 26

6.2M

112.7k

only the essentials! @therabreath #readyfreshgo #therabreathpartner

Influencer bio

IT’S NOT THAT DEEP TOUR tickets below 🤍

Collaboration metrics

Post views6.2M

Post EMV $196.1k

More influencer data

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salamxismail x TheraBreath

salamxismail

@salamxismail

07 May, 26

11M

5k

[...] en lesquels j’ai confiance — et TheraBreath Deep Clean Oral Rince fait partie de [...]

Influencer bio

Couple creators Luxury lifestyle • Aesthetic moments Contact : salamxismail@gmail.com

Collaboration metrics

Post views11.0M

Post EMV $220.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 46.9% of partnerships featuring creators averaging <1K views, TheraBreath's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.5M avg views/post):

sl4ught3r x TheraBreath

sl4ught3r

@sl4ught3r

10 Sep, 25

2.3M

52.5k

[...] morning dental care is complete with @TheraBreath US Healthy Gums toothpaste. The [...]

Influencer bio

Yo

Collaboration metrics

Post views2.3M

Post EMV $48.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.4k avg views/post):

dianazhu x TheraBreath

dianazhu

@dianazhu

12 Aug, 25

13.1k

479

#ad the best oral rinse ever 🦷 💯 @TheraBreath US #therabreath #dental #dentalcare [...]

Influencer bio

wellness • lifestyle • home • beauty 📧 Diana@lucenamgmt.com 📍CA

Collaboration metrics

Post views13.1k

Post EMV $286

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

TheraBreath's repeat partnerships

bykittywan x TheraBreath

asianbraziliangirl

@asianbraziliangirl

04 Aug, 25

1.1k

33

[...] Fresh Breath Day with @TheraBreath US 💙 #therabreathfresh [...]

bykittywan

@bykittywan

31 Mar, 26

909

10

#ad obsessed with the new @TheraBreath US Whitening Oil 🤍 2-minute [...]

bykittywan

@bykittywan

10 Mar, 26

629

71

National launch alert 🚨@TheraBreath US is now in stores! Found [...]

taramillamena x TheraBreath

taramillamena

@taramillamena

15 Jul, 26

178

14

#therabreathpartner One of those little [...]

taramillamena

@taramillamena

19 Nov, 25

187

3

[...] Yes pls 🪥✨ Shop the NEW TheraBreath Healthy Gums Toothpaste on [...]

taramillamena

@taramillamena

12 Jun, 26

173

10

#therabreathpartner As an iced matcha [...]

itshayleealexis x TheraBreath

itshayleealexis

@itshayleealexis

02 Feb, 26

1.3k

21

[...] to stock up on my fav @TheraBreath US mouthwash 🦷✨ [...]

itshayleealexis

@itshayleealexis

24 Jan, 26

729

15

[...] morning routine must have? @TheraBreath US of course! 🦷✨ [...]

itshayleealexis

@itshayleealexis

03 Oct, 25

520

9

[...] ultimate hygiene hack 🦷✨💰 @TheraBreath US #therabreathpartner

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Mexico (5.3%)
• Canada (5%)
• Indonesia (4.2%)

Here is another example of TheraBreath collaborating with an influencer in United States.

octopusslover8 x TheraBreath

octopusslover8

@octopusslover8

19 Nov, 25

9.7M

12.8k

#TheraBreathPartner When @TheraBreath US meets [...]

TheraBreath's influencer activity vs. related brands

TheraBreath competes in personal care with functional, problem-solution messaging, much like Touchland and Native. All three use everyday-routine creators and credibility cues to drive trial and repeat purchase.

Total influencer content

Touchland leads with 10.2k sponsored posts, significantly outpacing Native (7k posts) and TheraBreath (1.9k posts). Across all three brands, the average volume is 6.4k posts, indicating mature, scaled influencer programs. Touchland has several times more total posts than TheraBreath.

By social platform

Among these brands, Touchland leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Touchland at 8.7k, Native at 7k, TheraBreath at 1.1k posts. Touchland's activity is particularly concentrated on TikTok. On TikTok, Touchland and Native each have several times more posts than TheraBreath.

By geographical market

Touchland has the highest estimated sponsored-post volume in United States (7.2k posts, 70.4%), United Kingdom (559 posts, 5.5%), India (295 posts, 2.9%), while TheraBreath has the highest estimated sponsored-post volume in Mexico (99 posts, 5.3%), Canada (94 posts, 5%), suggesting a North America focus. Looking at United States specifically, the split is Touchland at 7.2k posts (70.4%), TheraBreath at 1.1k posts (58.9%).