TheraBreath Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.5k pieces of influencer content sponsored by TheraBreath over the last 12 months.

This report breaks down where & how TheraBreath invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with TheraBreath, see here: TheraBreath influencers.

Influencer activity throughout the year

TheraBreath's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

TheraBreath's sponsored post volume appears to trend upward over the 12-month period, rising from 133 posts in January to 158 in December. The peak month, October, reached 242 posts, 94% higher than the monthly average of 125.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TheraBreath's sponsored influencer collaborations break down by social platform:

• TikTok: 933 posts (61.5%)
• Instagram: 584 posts (38.5%)

TikTok influencer marketing is a clear focus for TheraBreath.

Here are 2 examples of TheraBreath's recent sponsored collaborations (one each for Instagram, TikTok).

galiciagordon x TheraBreath

galiciagordon

@galiciagordon

21 Jul, 25

5.7M

33.1k

[...] liner perfume - marvis toothpaste - @therabreath US mouth wash @sephora @ultabeauty [...]

Influencer bio

asmr | lifestyle | self care | skin | wellness | food hi@galiciagordon.com

Collaboration metrics

Post views5.7M

Post EMV $173.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

ddlovato x TheraBreath

ddlovato

@ddlovato

19 Mar, 26

20.8M

149.8k

[...] to see everything we’ve got planned 💋@TheraBreath US

Influencer bio

IT'S NOT THAT DEEP TOUR tickets below 🤍

Collaboration metrics

Post views20.8M

Post EMV $423.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 47.3% of partnerships featuring creators averaging <1K views, TheraBreath's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.5M avg views/post):

sl4ught3r x TheraBreath

sl4ught3r

@sl4ught3r

10 Sep, 25

2.3M

52.3k

[...] morning dental care is complete with @TheraBreath US Healthy Gums toothpaste. The [...]

Influencer bio

Yo

Collaboration metrics

Post views2.3M

Post EMV $48.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.6k avg views/post):

jaimedougherty_ x TheraBreath

jaimedougherty_

@jaimedougherty_

25 Aug, 25

2.3k

161

[...] @Farmacy Beauty @TheraBreath US @Thayers @Hairitage by Mindy

Influencer bio

so happy you are here SAHW soon to be SAHM MJ ♡ 💌 jaimedougherty17@gmail.com

Collaboration metrics

Post views2.3k

Post EMV $53

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

TheraBreath's repeat partnerships

asianbraziliangirl x TheraBreath

asianbraziliangirl

@asianbraziliangirl

23 Jul, 25

1.1k

45

[...] breath is non-negotiable — @TheraBreath US in my back-to-school [...]

asianbraziliangirl

@asianbraziliangirl

04 Aug, 25

1.1k

33

[...] Fresh Breath Day with @TheraBreath US 💙 #therabreathfresh [...]

asianbraziliangirl

@asianbraziliangirl

16 Jul, 25

826

14

#therabreathpartner and this bundle is [...]

cindysimply x TheraBreath

cindysimply

@cindysimply

24 Jul, 25

1.5k

49

This @TheraBreath US twin pack from Costco is [...]

cindysimply

@cindysimply

01 May, 25

1.3k

16

#ad We love our @TheraBreath US Fresh Breath Oral Rinse! [...]

cindysimply

@cindysimply

08 Dec, 25

1k

20

#ad This TheraBreath Oral Rinse is a must-have [...]

itshayleealexis x TheraBreath

itshayleealexis

@itshayleealexis

02 Feb, 26

1.3k

21

[...] to stock up on my fav @TheraBreath US mouthwash 🦷✨ [...]

itshayleealexis

@itshayleealexis

24 Jan, 26

729

15

[...] morning routine must have? @TheraBreath US of course! 🦷✨ [...]

itshayleealexis

@itshayleealexis

03 Oct, 25

520

9

[...] ultimate hygiene hack 🦷✨💰 @TheraBreath US #therabreathpartner

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Indonesia (6.4%)
• Mexico (4.6%)
• Canada (4.6%)

Here is another example of TheraBreath collaborating with an influencer in United States.

octopusslover8 x TheraBreath

octopusslover8

@octopusslover8

19 Nov, 25

9.7M

12.8k

#TheraBreathPartner When @TheraBreath US meets [...]

TheraBreath's influencer activity vs. related brands

TheraBreath overlaps with Dr. Squatch and Touchland in personal-care essentials marketed through benefit proof points, routine content, and testimonial-style influencer ads.

Total influencer content

Touchland leads with 9.4k sponsored posts, significantly outpacing Dr. Squatch (6.2k posts) and TheraBreath (1.5k posts). Across all three brands, the average volume is 5.7k posts, indicating mature, scaled influencer programs. Dr. Squatch and Touchland have multiple times more total posts than TheraBreath.

By social platform

Among these brands, Touchland leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Touchland at 7.9k, Dr. Squatch at 6k, TheraBreath at 933 posts. Dr. Squatch's activity is particularly concentrated on TikTok. On TikTok, Dr. Squatch and Touchland have multiple times more posts than TheraBreath.

By geographical market

Touchland has the highest estimated sponsored-post volume in United States (6.6k posts, 70.7%), Canada (367 posts, 3.9%), suggesting a North America focus, while Dr. Squatch leads in United Kingdom with 580 posts (9.3%), while TheraBreath has the highest estimated sponsored-post volume in Indonesia (97 posts, 6.4%), Mexico (70 posts, 4.6%). Looking at United States specifically, the split is Touchland at 6.6k posts (70.7%), Dr. Squatch at 4.7k posts (75.3%), TheraBreath at 871 posts (57.4%).