Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Dr. Squatch Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 6,736 sponsored posts from Dr. Squatch across TikTok, Instagram and YouTube over the last 12 months.
See where Dr. Squatch invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, November was 149.8% more active in terms of posting frequency.
Social platforms breakdown
Where Dr. Squatch's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Dr. Squatch's accounts
TikTok6.4k
Instagram207
YouTube91
Content format by platform
Share of all sponsored posts.
Instagram · Reels
2.9%
Instagram · Feed Posts
0.2%
TikTok · Posts
95.6%
YouTube · Long-form
0.9%
YouTube · Shorts
0.5%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
2.9%
Instagram · Feed Posts
0.2%
TikTok · Posts
95.6%
YouTube · Long-form
0.9%
YouTube · Shorts
0.5%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Dr. Squatch's sponsored posts perform
Reach and engagement across all 6,736 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
58.1K
Average views per post
604
Median views per post
390M
Total views
$10.9M
Estimated media value
2.9%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@josephsmachinesView on Instagram ↗
[...] getting me a full night’s sleep and @drsquatch for keeping me fresh! I had the [...]
136.7M Post views
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@meganfoxView on Instagram ↗
let’s have some fun ♥️ @drsquatch #drsquatchpartner
24.1M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@alanritchsonView on Instagram ↗
[...] ft. Alan Ritchson 💪 @alanritchson @drsquatch #MANLANDIA #DrSquatchPartner
16.1M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Dr. Squatch works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Dr. Squatch's influencers by average views per post
Share of the 2,866 creators in this dataset
<1K
73.2%
1K-5K
17.1%
5K-10K
2.3%
10K-50K
2.9%
50K-100K
1.2%
100K-500K
1.6%
500K+
1.7%
Top influencers Dr. Squatch works with
Dr. Squatch's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@josephsmachinesInstagram3140M
2
@meganfoxInstagram352M
3
@josephmachinesTikTok324.9M
4
@alanritchsonInstagram216.9M
5
@lukeevensonnycTikTok115M
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Dr. Squatch works with creators once, or builds an ongoing roster.
Repeat creators make up 25.1% of Dr. Squatch's creator network and generate 69.1% of total reach. The charts below show how often those partnerships recur and how much of Dr. Squatch's audience reach they account for.
Repeat creators make up 25.1% of Dr. Squatch's creator network and generate 69.1% of total reach. The charts below show how often those partnerships recur and how much of Dr. Squatch's audience reach they account for.
One-off vs. repeat creators
Share of 2,892 creators
Months active
Repeat creators only
2 months
70.5%
3 months
21.1%
4+ months
8.4%
Repeat partnerships at a glance
69.1%
of total reach comes from repeat creators
5.1
average posts per repeat creator
9 months
longest running partnership
Creators Dr. Squatch works with repeatedly
@jaydee.laurenView on TikTok ↗
@Dr. Squatch Making the men smell good!!! 👏🏼 [...]
2.5M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@one_muscletok_View on TikTok ↗
You need Squatch @Dr. Squatch
618 Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@donttellcomedyView on TikTok ↗
[...] joke! Upgrade your personal care with @Dr. Squatch #donttellcomedy #comedy #jokes #funny
1.1M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Dr. Squatch's most loyal creators
@jaydee.lauren
Months active9
Posts90
Total engagement12.7K
@one_muscletok_
Months active8
Posts77
Total engagement176
@donttellcomedy
Months active7
Posts39
Total engagement1.5M
Geographical breakdown
The markets where Dr. Squatch's sponsored creators are based. 100.0% of sponsored posts came from creators based in 4 markets. United States and Canada lead at 85.4% and 6.9%.
Sponsored posts by creator location
Top 4 markets
United States
85.4%
Canada
6.9%
Australia
4.2%
United Kingdom
3.5%
Dr. Squatch vs. related brands
How Dr. Squatch's influencer activity compares with other beauty brands.
Sponsored posts, last 12 months
Dr. Squatch vs. related brands
7.9K posts
6.7K posts
3.4K posts
Frequently asked questions
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