We analyzed 6.5k pieces of influencer content sponsored by Dr. Squatch over the last 12 months.
This report breaks down where & how Dr. Squatch invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Dr. Squatch, see here: Dr. Squatch influencers.
Dr. Squatch's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Dr. Squatch's sponsored post volume appears to trend upward over the 12-month period, rising from 415 posts in January to 914 in December. The peak month, November, reached 1.5k posts, 174% higher than the monthly average of 535.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dr. Squatch's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Dr. Squatch.
Here are 3 examples of Dr. Squatch's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Check out my latest #instachurch on what keeps us quiet and how to speak out:
Collaboration metrics
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Influencer bio
Inventor of useless machines.
Collaboration metrics
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Influencer bio
UpDating is the first-of-its-kind live comedy show taking the world's stages by storm. More authentic, honest, and hilarious than anything else in entertainment, the "most raw dating show in existence" is based in NYC and tours all over the world. Expect a new episode drop EVERY Monday! For information about how to get casted or live show tickets in a city near you, please go to updatingshow.com. Text Us +917-920-2120 Host: Brandon Berman (@bermmy16) Co-Host: Harrison Forman (@htforman) Creators: Brandon Berman & Harrison Forman
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Dr. Squatch are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 66.9% of partnerships featuring creators averaging <1K views, Dr. Squatch's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.7M avg views/post):
Influencer bio
Sketches/abit of stand-up/actor Email: elliottjcass@mvetalent.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.7k avg views/post):
Influencer bio
✨Disney•Travel•Fashion•49ers•SFGiants•Warriors• 📍CA✨
Collaboration metrics
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Out of 2.4k unique influencers in our dataset, 201 of them (8%) posted content for Dr. Squatch in 3 or more separate calendar months. The most consistent partner is @donttellcomedy, who has collaborated across 12 months with 302 total posts. @donttellcomedy alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Dr. Squatch's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Dr. Squatch had the most influencer activity. 74.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Dr. Squatch collaborating with an influencer in United States.
Dr. Squatch competes in personal care and deodorant/body products, where Native and SALT & STONE overlap on scent-led routines and lifestyle-driven influencer marketing.
Total sponsored posts tracked (last 12 months)
Dr. Squatch leads with 6.5k sponsored posts, significantly outpacing SALT & STONE (4k posts) and Native (1.9k posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. Dr. Squatch has far more total posts than Native and SALT & STONE.
Sponsored posts by platform
Dr. Squatch leads on TikTok and YouTube, while SALT & STONE leads on Instagram. The gap is most notable on TikTok, with Dr. Squatch at 5.8k, SALT & STONE at 3.2k, Native at 1.9k posts. Dr. Squatch's activity is particularly concentrated on TikTok. On TikTok and YouTube, Dr. Squatch has several times more posts than the other brands.
Estimated sponsored posts in Dr. Squatch's top markets
Dr. Squatch has the highest estimated sponsored-post volume in United States (4.9k posts, 74.9%), United Kingdom (441 posts, 6.8%), Canada (331 posts, 5.1%), suggesting a North America focus. Looking at United States specifically, the split is Dr. Squatch at 4.9k posts (74.9%), SALT & STONE at 2.5k posts (62.6%), Native at 1.4k posts (71.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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