Dr. Squatch Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.9k pieces of influencer content sponsored by Dr. Squatch over the last 12 months.
This report breaks down where & how Dr. Squatch invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Dr. Squatch, see here: Dr. Squatch influencers.
Influencer activity throughout the year
Dr. Squatch's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Dr. Squatch's influencer activity by month
Number of sponsored posts
Dr. Squatch's sponsored post volume peaks in November with 1.4k posts, 154% higher than the monthly average of 569. August recorded the lowest activity at 182 posts, 68% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dr. Squatch's sponsored influencer collaborations break down by social platform:
- TikTok: 6.5k posts (94.4%)
- Instagram: 282 posts (4.1%)
- YouTube: 102 posts (1.5%)
Dr. Squatch's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Dr. Squatch.
Here are 3 examples of Dr. Squatch's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
meganfox x Dr. Squatch
Influencer bio
You could win a Tesla Model S Performance & $20K. Join PUBG MOBILE’s #FIGHT4THEAMAZON campaign in support of Global Green and enter for your chance
Collaboration metrics
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josephmachines x Dr. Squatch
![TikTok post by @josephmachines for Dr. Squatch. Caption reads: [...] Halloween tradition🧊⛓️💥 Thank you @Dr.....](https://images.od.modash.io/fa51af0ef6610cda1c776ce8026a01f1783b25e6)
Influencer bio
Inventor of useless machines.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
totallyrealfootballnews x Dr. Squatch
![YouTube post by @totallyrealfootballnews for Dr. Squatch. Caption reads: [...] 30-day money-back guarantee! ✌️ Dr. Squatch....](https://images.od.modash.io/243da2eac3dd8c3f73f386a268ac2a9e3cb731ac)
Influencer bio
Sports satire.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.4%
- Carousels: 6.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Dr. Squatch are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Dr. Squatch's influencers average views (TikTok)
Based on each influencer's average views per post
With 75.1% of partnerships featuring creators averaging <1K views, Dr. Squatch's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (684.1k avg views/post):
motion.by.nick x Dr. Squatch
Influencer bio
inventor of the million dollar toilet
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.2k avg views/post):
trojanbrandcondoms x Dr. Squatch
![TikTok post by @trojanbrandcondoms for Dr. Squatch. Caption reads: [...] is coming in strong and the Magnum x @Dr.....](https://images.od.modash.io/0bcdacb160755447813cfa838b296b0981e7b084)
Influencer bio
watch our videos on full volume in a crowded room 👇 Shop Trojan G.O.A.T.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Dr. Squatch's repeat partnerships
Out of 2.9k unique influencers in our dataset, 201 of them (7%) posted content for Dr. Squatch in 3 or more separate calendar months. The most consistent partner is @donttellcomedy, who has collaborated across 11 months with 270 total posts.
Here are 3 examples of Dr. Squatch's repeat influencer partnerships, with links to the sponsored content.
donttellcomedy x Dr. Squatch
![TikTok post by @donttellcomedy for Dr. Squatch. Caption reads: [...] your personal care with @Dr. Squatch....](https://images.od.modash.io/e88352fe5d9936913e7e1d780f21844f32c732bc)
![TikTok post by @donttellcomedy for Dr. Squatch. Caption reads: [...] your personal care with @Dr. Squatch....](https://images.od.modash.io/af2bf412992e6d9a7e06237587ba081c4165571d)
![TikTok post by @donttellcomedy for Dr. Squatch. Caption reads: [...] your personal care with @Dr. Squatch....](https://images.od.modash.io/623e044468a132ad54481c96165f32476bfaf960)
jaydee.lauren x Dr. Squatch
![TikTok post by @jaydee.lauren for Dr. Squatch. Caption reads: [...] #christmasonabudget....](https://images.od.modash.io/55636fee5168679a4df946b0b3ef5c8e0d08826c)
![TikTok post by @jaydee.lauren for Dr. Squatch. Caption reads: @Dr. Squatch Making the men smell good!!! [...].](https://images.od.modash.io/064b86bce04d447df32f960ff418274339d91df3)
onebigpik3ywifey x Dr. Squatch
![TikTok post by @onebigpik3ywifey for Dr. Squatch. Caption reads: [...] with a masculine scrubber @Dr. Squatch....](https://images.od.modash.io/7fcd9412e05f3e36dda1e4017998f30ab1a53a37)
![TikTok post by @onebigpik3ywifey for Dr. Squatch. Caption reads: [...] sale is too good to be true! #drsquatch....](https://images.od.modash.io/382d4e43e124c147f6ca667a0736137c6117ac86)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Dr. Squatch had the most influencer activity. 72.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.7%)
- Canada (3.3%)
- Brazil (2.4%)
Dr. Squatch's influencer activity by market
Here is another example of Dr. Squatch collaborating with an influencer in United States.
hydehealy x Dr. Squatch
Dr. Squatch's influencer activity vs. related brands
Dr. Squatch overlaps with Native and SALT & STONE in personal care with strong scent stories and lifestyle branding. They compete for similar shoppers and use creators to showcase routines, fragrance profiles, and ingredient positioning.
Total influencer content
Dr. Squatch vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Dr. Squatch leads with 6.9k sponsored posts, marginally ahead of Native (6.2k posts) and SALT & STONE (4.7k posts). Across all three brands, the average volume is 5.9k posts, indicating mature, scaled influencer programs.
By social platform
Dr. Squatch vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Dr. Squatch leads on TikTok and YouTube, while SALT & STONE leads on Instagram. The gap is most notable on Instagram, with SALT & STONE at 1.3k, Dr. Squatch at 282, Native at 0 posts. Dr. Squatch's activity is particularly concentrated on TikTok. On Instagram, SALT & STONE has far more posts than Dr. Squatch and Native, and Native has no posts.
By geographical market
Dr. Squatch vs. related brands influencer activity (by country)
Estimated sponsored posts in Dr. Squatch's top markets
Dr. Squatch has the highest estimated sponsored-post volume in United States (5k posts, 72.8%), United Kingdom (734 posts, 10.7%), while Native leads in Canada with 641 posts (10.3%). Looking at United States specifically, the split is Dr. Squatch at 5k posts (72.8%), Native at 4.2k posts (68.1%), SALT & STONE at 3k posts (62.7%). Dr. Squatch's strength in United States and United Kingdom may indicate a home-market focus, while Native shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Native's Influencer Marketing Strategy
- SALT & STONE's Influencer Marketing Strategy
- Monday Swimwear's Influencer Marketing Strategy
- Force Factor's Influencer Marketing Strategy
- Oscar De La Renta's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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