Dr. Squatch Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 7.1k pieces of influencer content sponsored by Dr. Squatch over the last 12 months.

This report breaks down where & how Dr. Squatch invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Dr. Squatch, see here: Dr. Squatch influencers.

Influencer activity throughout the year

Dr. Squatch's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Dr. Squatch's sponsored post volume peaks in November with 1.4k posts, 146% higher than the monthly average of 586. August recorded the lowest activity at 182 posts, 69% below average. This could reflect a holiday-focused influencer strategy.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dr. Squatch's sponsored influencer collaborations break down by social platform:

• TikTok: 6.7k posts (94.5%)
• Instagram: 280 posts (4%)
• YouTube: 110 posts (1.6%)

TikTok influencer marketing is a clear focus for Dr. Squatch.

Here are 3 examples of Dr. Squatch's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

meganfox x Dr. Squatch

meganfox

@meganfox

09 Apr, 26

23.7M

1M

let’s have some fun ♥️ @drsquatch #drsquatchpartner

Influencer bio

You could win a Tesla Model S Performance & $20K. Join PUBG MOBILE’s #FIGHT4THEAMAZON campaign in support of Global Green and enter for your chance

Collaboration metrics

Post views23.7M

Post EMV $814.5k

More influencer data

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josephmachines x Dr. Squatch

josephmachines

@josephmachines

06 Oct, 25

15.8M

121.3k

[...] Halloween tradition🧊⛓️‍💥 Thank you @Dr. Squatch for the Halloween soaps🎃

Influencer bio

Inventor of useless machines.

Collaboration metrics

Post views15.8M

Post EMV $322.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

ComedyUO x Dr. Squatch

ComedyUO

@ComedyUO

30 Apr, 26

62.9k

5.3k

[...] joke! Upgrade your personal care with @DrSquatch 🎟 Wanna see a show like this live? [...]

Influencer bio

Comedy in Strange Places Pop-up shows all over NYC - go to our website for tickets to see a live show!

Collaboration metrics

Post views62.9k

Post EMV $2.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 75.2% of partnerships featuring creators averaging <1K views, Dr. Squatch's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (684.1k avg views/post):

motion.by.nick x Dr. Squatch

motion.by.nick

@motion.by.nick

20 Feb, 26

1.3M

9.2k

#ad $964,000 left to go Thank you to @Dr. Squatch for sponsoring the#is episode of [...]

Influencer bio

inventor of the million dollar toilet

Collaboration metrics

Post views1.3M

Post EMV $26.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.2k avg views/post):

trojanbrandcondoms x Dr. Squatch

trojanbrandcondoms

@trojanbrandcondoms

15 Feb, 26

8.6k

56

[...] is coming in strong and the Magnum x @Dr. Squatch partnership is back just in time. [...]

Influencer bio

watch our videos on full volume in a crowded room 👇 Shop Trojan G.O.A.T.

Collaboration metrics

Post views8.6k

Post EMV $174

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Dr. Squatch's repeat partnerships

donttellcomedy x Dr. Squatch

donttellcomedy

@donttellcomedy

16 Apr, 26

1.1M

158.7k

[...] your personal care with @Dr. Squatch #donttellcomedy #comedy [...]

donttellcomedy

@donttellcomedy

21 Nov, 25

954k

188.1k

[...] your personal care with @Dr. Squatch #donttellcomedy #comedy [...]

donttellcomedy

@donttellcomedy

03 Mar, 26

702k

75.2k

[...] your personal care with @Dr. Squatch #donttellcomedy #comedy [...]

jaydee.lauren x Dr. Squatch

jaydee.lauren

@jaydee.lauren

28 Mar, 26

2.5M

4.3k

@Dr. Squatch Making the men smell good!!! [...]

jaydee.lauren

@jaydee.lauren

09 Nov, 25

2.2M

4.4k

[...] #christmasonabudget #drsquatchrewardscampaign @Dr. Squatch

jaydee.lauren

@jaydee.lauren

17 Jul, 26

215.5k

1.2k

[...] is here for the kiddos 🫧🧼 @Dr. Squatch

pwsbbq1 x Dr. Squatch

pwsbbq1

@pwsbbq1

29 Aug, 25

2.1k

65

#Drsquatch#smellgood#greatproduct@Dr. [...]

pwsbbq1

@pwsbbq1

28 Sep, 25

1.9k

25

#DrSquatch#Woodbarrelbourbon#travelkit#C [...]

pwsbbq1

@pwsbbq1

18 Oct, 25

791

25

#travelkit#woodbarrelbourbon#DrSquatch#Christmasgiftidea#beatthestin [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (12.1%)
• Canada (5.4%)
• India (3.1%)

Here is another example of Dr. Squatch collaborating with an influencer in United States.

hydehealy x Dr. Squatch

hydehealy

@hydehealy

20 Mar, 26

9M

51.1k

Don’t live in fear #DrSquatchPartner #ad @Dr. Squatch

Dr. Squatch's influencer activity vs. related brands

Dr. Squatch competes with Native and SALT & STONE in personal care centered on scent, ingredient story, and lifestyle branding. Their influencer strategies overlap around routine content, masculinity/lifestyle positioning, and product “first impressions.”

Total influencer content

Dr. Squatch leads with 7.1k sponsored posts, marginally ahead of Native (7k posts) and SALT & STONE (1.5k posts). Across all three brands, the average volume is 5.2k posts, indicating mature, scaled influencer programs.

By social platform

Dr. Squatch leads on YouTube, while SALT & STONE has the most activity on Instagram and Native has the most activity on TikTok. The gap is most notable on Instagram, with SALT & STONE at 1.3k, Dr. Squatch at 280, Native at 0 posts. Dr. Squatch's activity is particularly concentrated on TikTok. Native has 7030 TikTok posts while SALT & STONE has 189, and SALT & STONE has 1289 Instagram posts while Native has 0.

By geographical market

Dr. Squatch has the highest estimated sponsored-post volume in United States (4.9k posts, 68.9%), United Kingdom (854 posts, 12.1%), Canada (381 posts, 5.4%), suggesting a North America focus. Looking at United States specifically, the split is Dr. Squatch at 4.9k posts (68.9%), SALT & STONE at 967 posts (63.9%).