Dr. Squatch Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.2k pieces of influencer content sponsored by Dr. Squatch over the last 12 months.
This report breaks down where & how Dr. Squatch invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Dr. Squatch, see here: Dr. Squatch influencers.
Influencer activity throughout the year
Dr. Squatch's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Dr. Squatch's influencer activity by month
Number of sponsored posts
Dr. Squatch's sponsored post volume appears to trend upward over the 12-month period, rising from 385 posts in January to 886 in December. The peak month, November, reached 1.4k posts, 176% higher than the monthly average of 519.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dr. Squatch's sponsored influencer collaborations break down by social platform:
- TikTok: 6.0k posts (95.5%)
- Instagram: 271 posts (4.3%)
- YouTube: 12 posts (0.2%)
Dr. Squatch's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Dr. Squatch.
Here are 3 examples of Dr. Squatch's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
meganfox x Dr. Squatch
Influencer bio
You could win a Tesla Model S Performance & $20K. Join PUBG MOBILE’s #FIGHT4THEAMAZON campaign in support of Global Green and enter for your chance
Collaboration metrics
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josephmachines x Dr. Squatch
![TikTok post by @josephmachines for Dr. Squatch. Caption reads: [...] Halloween tradition🧊⛓️💥 Thank you @Dr.....](https://images.od.modash.io/fa51af0ef6610cda1c776ce8026a01f1783b25e6)
Influencer bio
Inventor of useless machines.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
rickyberwick x Dr. Squatch
Influencer bio
Your not so normal content creator!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 91.8%
- Carousels: 8.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Dr. Squatch are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Dr. Squatch's influencers average views (TikTok)
Based on each influencer's average views per post
With 74% of partnerships featuring creators averaging <1K views, Dr. Squatch's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.0M avg views/post):
elliottcassdude x Dr. Squatch
![TikTok post by @elliottcassdude for Dr. Squatch. Caption reads: [...] what’s your excuse? Available at Boots....](https://images.od.modash.io/8977e5c334cba83beab68d73c1be80d9f40a4ba6)
Influencer bio
Sketches/abit of stand-up/actor Email: elliottjcass@mvetalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.0k avg views/post):
faith.robertsonnn x Dr. Squatch
Influencer bio
LEAD WITH LOVE ✝️🌞🏋🏼♀️❤️🔥 @Legion Supplements $CODE: FaithR
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Dr. Squatch's repeat partnerships
Out of 2.6k unique influencers in our dataset, 194 of them (7%) posted content for Dr. Squatch in 3 or more separate calendar months. The most consistent partner is @donttellcomedy, who has collaborated across 12 months with 310 total posts. @donttellcomedy alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Dr. Squatch's repeat influencer partnerships, with links to the sponsored content.
donttellcomedy x Dr. Squatch
![TikTok post by @donttellcomedy for Dr. Squatch. Caption reads: [...] your personal care with @Dr. Squatch....](https://images.od.modash.io/3685acb1231c9f8a9406c4a1646548c76df3af1b)
![TikTok post by @donttellcomedy for Dr. Squatch. Caption reads: [...] your personal care with @Dr. Squatch....](https://images.od.modash.io/af2bf412992e6d9a7e06237587ba081c4165571d)
![TikTok post by @donttellcomedy for Dr. Squatch. Caption reads: [...] your personal care with @Dr. Squatch....](https://images.od.modash.io/ff45e7129ff2c6b9377de7daba072a35282e72c6)
daddybrownn x Dr. Squatch
![TikTok post by @daddybrownn for Dr. Squatch. Caption reads: [...] This silicone scrubber+Dr. Squatch liquid....](https://images.od.modash.io/6d3604a721843830702f307d840cf7d85dad1980)
![TikTok post by @daddybrownn for Dr. Squatch. Caption reads: @Dr. Squatch #showertok #shower #loofah [...].](https://images.od.modash.io/a4ce52bec6d0ce792bee6ee8dc37f3b5d445f800)
![TikTok post by @daddybrownn for Dr. Squatch. Caption reads: @Dr. Squatch and @SpongeBob just made the [...].](https://images.od.modash.io/a72b563575022b9934dc101650d8c8373fa9588f)
krissy_helen x Dr. Squatch
![TikTok post by @krissy_helen for Dr. Squatch. Caption reads: #drsquatch #drsquatchsoap #soap [...].](https://images.od.modash.io/4cb5a5d953ad859e2fe2ed577e532d38b08127c1)
![TikTok post by @krissy_helen for Dr. Squatch. Caption reads: [...] #porchgoose #funnyvideos #drsquatch....](https://images.od.modash.io/f50ffa374da1b0eff49dc7b5a91b3783943f5b97)
![TikTok post by @krissy_helen for Dr. Squatch. Caption reads: [...] #giftsforhim #soapformen #DrSquatch....](https://images.od.modash.io/f7f66701346d03c6163714e65f13144e4da692c9)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Dr. Squatch had the most influencer activity. 75.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.3%)
- Canada (4.7%)
- India (2.1%)
Dr. Squatch's influencer activity by market
Here is another example of Dr. Squatch collaborating with an influencer in United States.
nicoandyofficial x Dr. Squatch
Dr. Squatch's influencer activity vs. related brands
Dr. Squatch competes with Native and SALT & STONE in personal care where scent, ingredient positioning, and lifestyle branding drive differentiation. These brands are comparable for creator-led reviews, routine content, and subscription/repeat purchase mechanics.
Total influencer content
Dr. Squatch vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Dr. Squatch leads with 6.2k sponsored posts, significantly outpacing SALT & STONE (4.2k posts) and Native (3.9k posts). Across all three brands, the average volume is 4.8k posts, indicating mature, scaled influencer programs.
By social platform
Dr. Squatch vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Dr. Squatch leads on TikTok and YouTube, while SALT & STONE leads on Instagram. The gap is most notable on TikTok, with Dr. Squatch at 6k, Native at 3.9k, SALT & STONE at 3.2k posts. Dr. Squatch's activity is particularly concentrated on TikTok. Dr. Squatch has substantially more TikTok posts than Native and SALT & STONE, and SALT & STONE has far more Instagram posts than Dr. Squatch while Native has none.
By geographical market
Dr. Squatch vs. related brands influencer activity (by country)
Estimated sponsored posts in Dr. Squatch's top markets
Dr. Squatch has the highest estimated sponsored-post volume in United States (4.7k posts, 75.3%), United Kingdom (580 posts, 9.3%), while SALT & STONE leads in Canada with 324 posts (7.8%). Looking at United States specifically, the split is Dr. Squatch at 4.7k posts (75.3%), SALT & STONE at 2.6k posts (61.5%). Dr. Squatch's strength in United States and United Kingdom may indicate a home-market focus, while SALT & STONE shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Native's Influencer Marketing Strategy
- SALT & STONE's Influencer Marketing Strategy
- Monday Swimwear's Influencer Marketing Strategy
- Force Factor's Influencer Marketing Strategy
- Oscar De La Renta's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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