COSRX Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 44.0k pieces of influencer content sponsored by COSRX over the last 12 months.
This report breaks down where & how COSRX invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with COSRX, see here: COSRX influencers.
Influencer activity throughout the year
COSRX's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
COSRX's influencer activity by month
Number of sponsored posts
COSRX's influencer activity appears to have tapered over the year, from 5.3k posts in January down to 3.8k in December. May was the busiest month at 5.8k posts, 59% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COSRX's sponsored influencer collaborations break down by social platform:
- TikTok: 36.4k posts (82.6%)
- Instagram: 7.4k posts (16.8%)
- YouTube: 230 posts (0.5%)
COSRX's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for COSRX.
Here are 3 examples of COSRX's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
qamaraltaiy x COSRX
Influencer bio
• YOUTUBER/ACTOR 20M+ 🇮🇶 • 𝐃𝐔𝐁𝐀𝐈 📍🇦🇪 👻 : qamaraltaeyy
Collaboration metrics
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mikaylanogueira x COSRX
![TikTok post by @mikaylanogueira for COSRX. Caption reads: @COSRX US just literally DEPUFFED MY ENTIRE [...].](https://images.od.modash.io/11e260c85388af8e6e8ea1952d7df397b7d89651)
Influencer bio
MUA | Masshole | Pug Mom | Founder @Point of View Beauty Business/PR: haley.walsh@thedigitalbrandarchitects.com
Collaboration metrics
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zzin_genius x COSRX
![YouTube post by @zzin_genius for COSRX. Caption reads: [...] Event Prepared for My Dear Viewers🎉 COSRX....](https://images.od.modash.io/d48b39ee191b55c80bf64c22fef83f412a233649)
Influencer bio
안녕하세요 홍진경입니다. 지식을 향한 타는 목마름으로 이 채널을 개설하였습니다. 구독해주신 분들 모두 웃음과 지식 한꺼번에 얻어가실 수 있도록 열심히 하겠습니다. 사랑합니다 문의 : realstudyking@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.9%
- Carousels: 2.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers COSRX are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
COSRX's influencers average views (TikTok)
Based on each influencer's average views per post
With 70.7% of partnerships featuring creators averaging <1K views, COSRX's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.7M avg views/post):
caressmd x COSRX
Influencer bio
skin n stuff caressdowling@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
chkilita_oumaima x COSRX
![TikTok post by @chkilita_oumaima for COSRX. Caption reads: [...] العام. Advanced Snail Hydrogel Eye Patch....](https://images.od.modash.io/2c265916d0c9f37a01ff55708aabb8f16ab5c8f2)
Influencer bio
Beauty 💄| 🎀Self-care | ✨ Daily vibes Dubai📍 IG: oumaima_chocolate 📩 chkilitaoumaima@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
COSRX's repeat partnerships
Out of 19.5k unique influencers in our dataset, 1.9k of them (10%) posted content for COSRX in 3 or more separate calendar months. The most consistent partner is @cathy_alwaysanadventure, who has collaborated across 11 months with 46 total posts.
Here are 3 examples of COSRX's repeat influencer partnerships, with links to the sponsored content.
cathy_alwaysanadventure x COSRX
![TikTok post by @cathy_alwaysanadventure for COSRX. Caption reads: COSRX ceramide mist and moisturizer [...].](https://images.od.modash.io/fac9fd19bc4009a1e5553b57ebb6812bab6596f2)
![TikTok post by @cathy_alwaysanadventure for COSRX. Caption reads: Using COSRX Ceramide Toner & Moisturizer [...].](https://images.od.modash.io/74ec7d9e79501754c05b006a79e329ec8d57ceb9)
![TikTok post by @cathy_alwaysanadventure for COSRX. Caption reads: COSRX barrier moisturizer duo, [...].](https://images.od.modash.io/074454afa3fe59b08203f269b1cc5d8adec1a768)
miu_gram98 x COSRX
![Instagram post by @miu_gram98 for COSRX. Caption reads: COSRX ♡ウルトラライト透明UVクリーム [...].](https://images.od.modash.io/0a37819f73fd9a3bc433dafb1483850b7f955f67)
![Instagram post by @miu_gram98 for COSRX. Caption reads: COSRX RX アドバンスド ザ・ビタミンC23セラム [...].](https://images.od.modash.io/a1597e490c1ac4cdb6ef3de1fdcf09bd84ed1171)
![Instagram post by @miu_gram98 for COSRX. Caption reads: COSRX ザ・6ペプチドスキンブースターセラム [...].](https://images.od.modash.io/07ee1a854f84424dec88a96d86788110f27b8acc)
whatsgigidoing x COSRX
![TikTok post by @whatsgigidoing for COSRX. Caption reads: @COSRX UK Niacinamide + adenosine + [...].](https://images.od.modash.io/b8f55f1e343ce14a2079e5755fe0dbdebaec31f5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where COSRX had the most influencer activity. 20.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (17.4%)
- India (15.9%)
- United Kingdom (4.5%)
COSRX's influencer activity by market
Here is another example of COSRX collaborating with an influencer in United States.
jamescharles x COSRX
![TikTok post by @jamescharles for COSRX. Caption reads: [...] my Halloween looks, thank god for my @COSRX....](https://images.od.modash.io/b2e9fe6deeb5413047ae7412becc173376096b69)
COSRX's influencer activity vs. related brands
COSRX, Beauty of Joseon, and Axis-y are K-beauty skincare brands that compete for ingredient-savvy shoppers focused on barrier care, acne, and gentle routines. They’re natural benchmarks because their growth is strongly tied to creator education, before/after content, and routine layering.
Total influencer content
COSRX vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COSRX leads with 44k sponsored posts, significantly outpacing Beauty Of Joseon (14.9k posts) and Axis-y (9.9k posts). Across all three brands, the average volume is 22.9k posts, indicating mature, scaled influencer programs. COSRX has nearly three times as many total posts as Beauty Of Joseon and over four times as many as Axis-y.
By social platform
COSRX vs. related brands influencer activity (by social platform)
Sponsored posts by platform
COSRX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with COSRX at 36.4k, Beauty Of Joseon at 14.8k, Axis-y at 6.5k posts. COSRX's activity is particularly concentrated on TikTok. On Instagram, COSRX has more than twice as many posts as Axis-y, while Beauty Of Joseon shows 0 posts.
By geographical market
COSRX vs. related brands influencer activity (by country)
Estimated sponsored posts in COSRX's top markets
COSRX has the highest estimated sponsored-post volume in United States (8.9k posts, 20.1%), Japan (7.7k posts, 17.4%), India (7k posts, 15.9%), suggesting a Asia focus, while Beauty Of Joseon leads in Bulgaria with 2.3k posts (15.4%), while Axis-y leads in United Kingdom with 606 posts (6.1%). Looking at United States specifically, the split is COSRX at 8.9k posts (20.1%), Beauty Of Joseon at 3.9k posts (26.5%), Axis-y at 1.9k posts (19.6%). COSRX's strength in United States and Japan may indicate a home-market focus, while Beauty Of Joseon shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Beauty Of Joseon's Influencer Marketing Strategy
- Axis-y's Influencer Marketing Strategy
- WHOOP's Influencer Marketing Strategy
- Babe Original's Influencer Marketing Strategy
- PatPat's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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