COSRX Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 49.4k pieces of influencer content sponsored by COSRX over the last 12 months.

This report breaks down where & how COSRX invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with COSRX, see here: COSRX influencers.

Influencer activity throughout the year

COSRX's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

COSRX's influencer activity appears to have tapered over the year, from 5.3k posts in January down to 3.8k in December. June was the busiest month at 7.5k posts, 81% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COSRX's sponsored influencer collaborations break down by social platform:

• TikTok: 41.9k posts (84.9%)
• Instagram: 7.2k posts (14.6%)
• YouTube: 233 posts (0.5%)

TikTok influencer marketing is a clear focus for COSRX.

Here are 3 examples of COSRX's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

qamaraltaiy x COSRX

qamaraltaiy

@qamaraltaiy

19 Feb, 26

12.5M

130.9k

⁨ ⁨ هالمنتجين من COSRX ينقذولي بشرتي برمضان ✨✨ [...]

Influencer bio

• YOUTUBER/ACTOR 20M+ 🇮🇶 • 𝐃𝐔𝐁𝐀𝐈 📍🇦🇪 👻 : qamaraltaeyy

Collaboration metrics

Post views12.5M

Post EMV $388.8k

More influencer data

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mikaylanogueira x COSRX

mikaylanogueira

@mikaylanogueira

17 Sep, 25

35.1M

229.3k

@COSRX US just literally DEPUFFED MY ENTIRE [...]

Influencer bio

MUA | Masshole | Pug Mom | Founder @Point of View Beauty Business/PR: haley.walsh@thedigitalbrandarchitects.com

Collaboration metrics

Post views35.1M

Post EMV $713.5k

More influencer data

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zzin_genius x COSRX

zzin_genius

@zzin_genius

26 Mar, 26

1.6M

22.7k

[...] Event Prepared for My Dear Viewers🎉 COSRX is giving away large-capacity Pink [...]

Influencer bio

안녕하세요 홍진경입니다. 지식을 향한 타는 목마름으로 이 채널을 개설하였습니다. 구독해주신 분들 모두 웃음과 지식 한꺼번에 얻어가실 수 있도록 열심히 하겠습니다. 사랑합니다 문의 : realstudyking@gmail.com

Collaboration metrics

Post views1.6M

Post EMV $50.8k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 73.7% of partnerships featuring creators averaging <1K views, COSRX's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.4M avg views/post):

angelreese10 x COSRX

angelreese10

@angelreese10

14 Nov, 25

5M

57.7k

#COSRXPartner My ultimate skin hack. Make sure [...]

Influencer bio

just here for laughs yes i’m 6’4 NOW ;)

Collaboration metrics

Post views5.0M

Post EMV $102.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

chkilita_oumaima x COSRX

chkilita_oumaima

@chkilita_oumaima

25 Dec, 25

13k

423

[...] العام. Advanced Snail Hydrogel Eye Patch @COSRX Official #COSRX #COSRXPartner [...]

Influencer bio

Beauty 💄| 🎀Self-care | ✨ Daily vibes Dubai📍 IG: oumaima_chocolate 📩 chkilitaoumaima@gmail.com

Collaboration metrics

Post views13.0k

Post EMV $281

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

COSRX's repeat partnerships

cathy_alwaysanadventure x COSRX

cathy_alwaysanadventure

@cathy_alwaysanadventure

20 Apr, 26

1.2k

2

COSRX ceramide mist and moisturizer [...]

cathy_alwaysanadventure

@cathy_alwaysanadventure

25 Jan, 26

1.1k

9

Using COSRX Ceramide Toner & Moisturizer [...]

cathy_alwaysanadventure

@cathy_alwaysanadventure

24 Apr, 26

832

8

COSRX barrier moisturizer duo, [...]

tuti.fit x COSRX

tuti.fit

@tuti.fit

29 Aug, 25

2.2M

7.8k

Son demacido expectaculares!! @COSRX US #cosrx #parches #eyepatch [...]

tuti.fit

@tuti.fit

14 Oct, 25

1.6M

5.7k

Los mejores!! @COSRX Official #patches #eyepatch [...]

tuti.fit

@tuti.fit

17 Oct, 25

404.7k

855

[...] yo los uso todos los días!! @COSRX Official #cosrx #patch #patches [...]

beautywithtayy_ x COSRX

beautywithtayy_

@beautywithtayy_

03 Sep, 25

63.8k

325

[...] gives the prettiest glow 🤍 @COSRX US #corsx #facemist [...]

beautywithtayy_

@beautywithtayy_

11 Sep, 25

9.5k

43

[...] cried when I found out the @COSRX US face mist was back 🥹🫶🏻 [...]

beautywithtayy_

@beautywithtayy_

04 Feb, 26

4.9k

42

[...] glass skin in under 20 minutes @COSRX US #pdrn #koreanskincare

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Japan (17.6%)
• India (15.1%)
• United Kingdom (4.2%)

Here is another example of COSRX collaborating with an influencer in United States.

jamescharles x COSRX

jamescharles

@jamescharles

30 Oct, 25

13.3M

260.4k

[...] my Halloween looks, thank god for my @COSRX US #peptideeyepatches to literally bring [...]

COSRX's influencer activity vs. related brands

Beauty Of Joseon and Axis-y are close K-beauty skincare peers that compete with COSRX for ingredient-led, results-focused consumers. These brands often show up in the same influencer routines, “glass skin” content, and skincare recommendation lists.

Total influencer content

COSRX leads with 49.4k sponsored posts, significantly outpacing Beauty Of Joseon (16.7k posts) and Axis-y (10.1k posts). Across all three brands, the average volume is 25.4k posts, indicating mature, scaled influencer programs. COSRX has 49,381 total posts, far more than Beauty Of Joseon (16,696) and Axis-y (10,146).

By social platform

COSRX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with COSRX at 41.9k, Beauty Of Joseon at 16.6k, Axis-y at 6.8k posts. COSRX's activity is particularly concentrated on TikTok. On Instagram, COSRX has 7,216 posts while Beauty Of Joseon has 0 and Axis-y has 3,342.

By geographical market

COSRX has the highest estimated sponsored-post volume in United States (9.9k posts, 20.1%), Japan (8.7k posts, 17.6%), India (7.5k posts, 15.1%), suggesting a Asia focus, while Beauty Of Joseon has the highest estimated sponsored-post volume in Czech Republic (5.1k posts, 30.6%), United Kingdom (918 posts, 5.5%), suggesting a Europe focus. Looking at United States specifically, the split is COSRX at 9.9k posts (20.1%), Beauty Of Joseon at 6.2k posts (37.3%), Axis-y at 2k posts (19.5%). COSRX's strength in United States and Japan may indicate a home-market focus, while Beauty Of Joseon shows broader regional investment.