COSRX Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 11.6k pieces of influencer content sponsored by COSRX over the last 12 months.
This report breaks down where & how COSRX invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with COSRX, see here: COSRX influencers.
Influencer activity throughout the year
COSRX's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
COSRX's influencer activity by month
Number of sponsored posts
COSRX's sponsored post volume peaks in January with 2.6k posts, 164% higher than the monthly average of 968. April recorded the lowest activity at 428 posts, 56% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COSRX's sponsored influencer collaborations break down by social platform:
- TikTok: 8.7k posts (75%)
- Instagram: 2.9k posts (25%)
- YouTube: 4 posts (0%)
COSRX's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for COSRX.
Here are 3 examples of COSRX's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nagayamafam x COSRX
![Instagram post by @nagayamafam for COSRX. Caption reads: [...] barrier repair using products from Cosrx....](https://images.od.modash.io/bebfcaca0d70df7c20c8eaefcc897ac45904b937)
Influencer bio
Mostly Trish😅 lifestyle,beauty, events parenting and everything I love ❤️ 🍽️ @eatsnagayamafam 🎥Check my reels 💌gabnagayama@gmail.com
Collaboration metrics
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mikaylanogueira x COSRX
![TikTok post by @mikaylanogueira for COSRX. Caption reads: @COSRX US just literally DEPUFFED MY ENTIRE [...].](https://images.od.modash.io/11e260c85388af8e6e8ea1952d7df397b7d89651)
Influencer bio
@Snif x MIKAYLA - ONLY SUNSHINE DROPS EARLY ACCESS 3/9. LINK BELOW.
Collaboration metrics
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FarinaJo x COSRX
![YouTube post by @FarinaJo for COSRX. Caption reads: [...] Milk: https://go.shopmy.us/p-36576397
COSRX....](https://images.od.modash.io/3cc02e7027ec18451ea5a32a9e8897da54c76d35)
Influencer bio
ʕ •ᴥ•ʔ I'm Farina Joséphine, born and raised in Germany, creating content and spreading happiness along the way! This channel is a safe place for everyone ♡ ✓Vlogs ✓Fashion & Beauty ✓Comedy ✓Mental Health ✓Travel ✓Culture ✓Kpop Subscribe & be part of the #jotatoes fam ☆ Also check my Instagram to get all the updates: @farinabehm / Tiktok: @farina_jo * For business inquiries please contact: mgmt@farinabehm.de * My P.O. box for letters & boxes (updated 2025) 📦💕: Farina Behm 48706101 Packstation 146 04103 Leipzig Germany | Impressum: Farina Behm c/o IP-Management #4904 Ludwig-Erhard-Str. 18, 20459 Hamburg |
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.2%
- Carousels: 0.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers COSRX are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
COSRX's influencers average views (TikTok)
Based on each influencer's average views per post
With 69.5% of partnerships featuring creators averaging <1K views, COSRX's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.1M avg views/post):
vivianyunn x COSRX
![TikTok post by @vivianyunn for COSRX. Caption reads: [...] & activates tired eyes in 10 min ☕💥 @COSRX....](https://images.od.modash.io/4a30079f65e8bd018dfcb75fc7e7ebf9aa9b4d26)
Influencer bio
Instagram & Youtube: vivianyunn 💌 vivian@socialcasaco.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
patrisia.hubchuk x COSRX
![TikTok post by @patrisia.hubchuk for COSRX. Caption reads: [...] in hand 💛 Lately, I’ve been loving my....](https://images.od.modash.io/7ef6773c3314e6e0d564873286db831d43fcc30d)
Influencer bio
Skincare | beauty | London life 📮 patrisia.hubchuk@gmail.com CLARINS code: PATRISIA10
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
COSRX's repeat partnerships
Out of 6.7k unique influencers in our dataset, 411 of them (6%) posted content for COSRX in 3 or more separate calendar months. The most consistent partner is @makeupbykaty_angelidi, who has collaborated across 9 months with 58 total posts.
Here are 3 examples of COSRX's repeat influencer partnerships, with links to the sponsored content.
makeupbykaty_angelidi x COSRX
![TikTok post by @makeupbykaty_angelidi for COSRX. Caption reads: [...] needed some TLC, these are the @COSRX UK....](https://images.od.modash.io/d0b5dc4b19688ac12f50dfee2a4d93b4ac29045c)
![TikTok post by @makeupbykaty_angelidi for COSRX. Caption reads: [...] me! Another banger from @COSRX UK 🙌🙌.](https://images.od.modash.io/b2ed412302d316540016f8fe232603a575f828c7)
johanaa_cg x COSRX
![TikTok post by @johanaa_cg for COSRX. Caption reads: #cosrx #undereyecircles #undereyes [...].](https://images.od.modash.io/0877b066a4c7dab47974bb564999d9bf570e9517)
![TikTok post by @johanaa_cg for COSRX. Caption reads: [...] hinchadas y oscuras 🧖🏼♀️ @COSRX US ....](https://images.od.modash.io/c9a7cb7a9a252f9d0b0d62b55100737b48060fdf)
![TikTok post by @johanaa_cg for COSRX. Caption reads: [...] #koreaneyepatches #cosrxeyepatch....](https://images.od.modash.io/2e9e8f0b5bf5361e9ec7901b732744c6a7f7d28a)
tamie.konzier x COSRX
![TikTok post by @tamie.konzier for COSRX. Caption reads: [...] best acne patch I have tried. @COSRX US....](https://images.od.modash.io/376b16d8bd22df1dcd1162fcd863496f739e0dcc)
![TikTok post by @tamie.konzier for COSRX. Caption reads: @COSRX US pdrn exosome peel off mask [...].](https://images.od.modash.io/ef1514645511169636ed68efec1d49f8cfb572a4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Japan is where COSRX had the most influencer activity. 22.3% of their live influencer content in the last 12 months was posted by Japanese influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (22%)
- India (14%)
- United Kingdom (5.3%)
COSRX's influencer activity by market
Here is another example of COSRX collaborating with an influencer in Japan.
lw9om x COSRX
![Instagram post by @lw9om for COSRX. Caption reads: [...]....](https://images.od.modash.io/5468425199b392709eb1d05597cdf282cda436eb)
COSRX's influencer activity vs. related brands
COSRX, Beauty of Joseon, and Axis-y are K-beauty staples that compete around ingredient-forward skincare and routine layering. They also share similar influencer ecosystems focused on before/after results and sensitive-skin education.
Total influencer content
COSRX vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COSRX leads with 11.6k sponsored posts, significantly outpacing Beauty Of Joseon (5k posts) and Axis-y (2.4k posts). Across all three brands, the average volume is 6.3k posts, indicating mature, scaled influencer programs. COSRX has more total posts than Beauty Of Joseon and Axis-y combined.
By social platform
COSRX vs. related brands influencer activity (by social platform)
Sponsored posts by platform
COSRX leads on Instagram and TikTok, while Beauty Of Joseon leads on YouTube. The gap is most notable on TikTok, with COSRX at 8.7k, Beauty Of Joseon at 5k, Axis-y at 1k posts. COSRX's activity is particularly concentrated on TikTok. On Instagram, COSRX has far more posts than Beauty Of Joseon and Axis-y, while on TikTok COSRX and Beauty Of Joseon are much higher than Axis-y.
By geographical market
COSRX vs. related brands influencer activity (by country)
Estimated sponsored posts in COSRX's top markets
COSRX has the highest estimated sponsored-post volume in Japan (2.6k posts, 22.3%), United States (2.6k posts, 22%), India (1.6k posts, 14%), suggesting a Asia focus, while Beauty Of Joseon leads in Malaysia with 1.5k posts (30.1%), while Axis-y leads in United Kingdom with 155 posts (6.4%). COSRX's strength in Japan and United States may indicate a home-market focus, while Beauty Of Joseon shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Beauty Of Joseon's Influencer Marketing Strategy
- Axis-y's Influencer Marketing Strategy
- Feelingirl's Influencer Marketing Strategy
- Intelligent Change's Influencer Marketing Strategy
- Pacifica Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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