We analyzed 30.3k pieces of influencer content sponsored by COSRX over the last 12 months.
This report breaks down where & how COSRX invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with COSRX, see here: COSRX influencers.
COSRX's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
COSRX's sponsored post volume peaks in January with 5.3k posts, 114% higher than the monthly average of 2.5k. March recorded the lowest activity at 1.2k posts, 51% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COSRX's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for COSRX.
Here are 3 examples of COSRX's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Mostly Trish😅 lifestyle,beauty, events parenting and everything I love ❤️ 🍽️ @eatsnagayamafam 🎥Check my reels 💌gabnagayama@gmail.com
Collaboration metrics
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Influencer bio
@Snif x MIKAYLA - ONLY SUNSHINE DROPS EARLY ACCESS 3/9. LINK BELOW.
Collaboration metrics
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Influencer bio
オワリです。 お問い合わせ先❣️ ✉️ info@grove.tokyo 〒106-6131 東京都港区六本木6-10-1 六本木ヒルズ森タワー31F GROVE株式会社 都 宛
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers COSRX are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 57.8% of partnerships featuring creators averaging <1K views, COSRX's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.6M avg views/post):
Influencer bio
📍-UK 💌 - laila.paul@outreachtalentgroup.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
MacKenziepoarch@gmail.com want be actor Instagram:Maxpoarch
Collaboration metrics
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Out of 15k unique influencers in our dataset, 1.2k of them (8%) posted content for COSRX in 3 or more separate calendar months. The most consistent partner is @makeupbykaty_angelidi, who has collaborated across 12 months with 98 total posts.
Here are 3 examples of COSRX's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where COSRX had the most influencer activity. 24.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of COSRX collaborating with an influencer in United States.
COSRX, Beauty of Joseon, and The Inkey List are ingredient-forward skincare players that win through education-led creator content and compete for value-to-prestige skincare shoppers.
Total sponsored posts tracked (last 12 months)
COSRX leads with 30.3k sponsored posts, significantly outpacing Beauty Of Joseon (12.8k posts) and Theinkeylist (6.4k posts). Across all three brands, the average volume is 16.5k posts, indicating mature, scaled influencer programs. COSRX has more than double the total posts of Beauty Of Joseon and more than four times Theinkeylist.
Sponsored posts by platform
COSRX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with COSRX at 21.9k, Beauty Of Joseon at 12.8k, Theinkeylist at 5.2k posts. COSRX's activity is particularly concentrated on TikTok. On Instagram, COSRX has far more posts than Theinkeylist, while Beauty Of Joseon has none.
Estimated sponsored posts in COSRX's top markets
COSRX has the highest estimated sponsored-post volume in United States (7.3k posts, 24.2%), Japan (5.2k posts, 17%), India (4.1k posts, 13.4%), suggesting a Asia focus, while Beauty Of Joseon leads in Brazil with 2.2k posts (17.3%), while Theinkeylist leads in United Kingdom with 1.2k posts (18.3%). Looking at United States specifically, the split is COSRX at 7.3k posts (24.2%), Beauty Of Joseon at 4.9k posts (38.3%), Theinkeylist at 2.8k posts (43.7%). COSRX's strength in United States and Japan may indicate a home-market focus, while Beauty Of Joseon shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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