COSRX Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 34.9k pieces of influencer content sponsored by COSRX over the last 12 months.
This report breaks down where & how COSRX invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with COSRX, see here: COSRX influencers.
Influencer activity throughout the year
COSRX's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
COSRX's influencer activity by month
Number of sponsored posts
COSRX's sponsored post volume peaks in January with 5.3k posts, 83% higher than the monthly average of 2.9k. June recorded the lowest activity at 1.4k posts, 52% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COSRX's sponsored influencer collaborations break down by social platform:
- TikTok: 27.5k posts (78.9%)
- Instagram: 7.2k posts (20.6%)
- YouTube: 183 posts (0.5%)
COSRX's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for COSRX.
Here are 3 examples of COSRX's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nagayamafam x COSRX
![Instagram post by @nagayamafam for COSRX. Caption reads: [...] barrier repair using products from Cosrx 💙....](https://images.od.modash.io/bebfcaca0d70df7c20c8eaefcc897ac45904b937)
Influencer bio
Mostly Trish😅 lifestyle,beauty,events parenting&everything I love❤️ 🍽️ @eatsnagayamafam 🎥Check my reels 💌gabnagayama@gmail.com 🖤Stylekorean Ambassador
Collaboration metrics
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mikaylanogueira x COSRX
![TikTok post by @mikaylanogueira for COSRX. Caption reads: @COSRX US just literally DEPUFFED MY ENTIRE [...].](https://images.od.modash.io/11e260c85388af8e6e8ea1952d7df397b7d89651)
Influencer bio
MUA | Masshole | Pug Mom | Founder @Point of View Beauty Business/PR: haley.walsh@thedigitalbrandarchitects.com
Collaboration metrics
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zzin_genius x COSRX
![YouTube post by @zzin_genius for COSRX. Caption reads: [...] Event Prepared for My Dear Viewers🎉 COSRX....](https://images.od.modash.io/d48b39ee191b55c80bf64c22fef83f412a233649)
Influencer bio
안녕하세요 홍진경입니다. 지식을 향한 타는 목마름으로 이 채널을 개설하였습니다. 구독해주신 분들 모두 웃음과 지식 한꺼번에 얻어가실 수 있도록 열심히 하겠습니다. 사랑합니다 문의 : realstudyking@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.2%
- Carousels: 2.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers COSRX are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
COSRX's influencers average views (TikTok)
Based on each influencer's average views per post
With 65.6% of partnerships featuring creators averaging <1K views, COSRX's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.4M avg views/post):
angelreese10 x COSRX
Influencer bio
just here for laughs yes i’m 6’4 NOW ;)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
punamshrestha020 x COSRX
Influencer bio
UGC creator 🌸 punamshrestha3003@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
COSRX's repeat partnerships
Out of 16.5k unique influencers in our dataset, 1.4k of them (8%) posted content for COSRX in 3 or more separate calendar months. The most consistent partner is @makeupbykaty_angelidi, who has collaborated across 10 months with 83 total posts.
Here are 3 examples of COSRX's repeat influencer partnerships, with links to the sponsored content.
makeupbykaty_angelidi x COSRX
![TikTok post by @makeupbykaty_angelidi for COSRX. Caption reads: [...] cream of all time. Both by @@COSRX UK [...].](https://images.od.modash.io/69ef805ced327267075d561f9dae6fb39fb4153f)
christylong40 x COSRX
![TikTok post by @christylong40 for COSRX. Caption reads: [...] skincare peptide serum from @COSRX Official....](https://images.od.modash.io/05f5ab15b8b96becb20fa9f0a2e005c0f406bc98)
![TikTok post by @christylong40 for COSRX. Caption reads: [...] we take with us on vacation! @COSRX Official....](https://images.od.modash.io/559849935bc1e3479ca7e64a8a9f4e789e51398a)
![TikTok post by @christylong40 for COSRX. Caption reads: [...] hydrating and full of skincare @COSRX US....](https://images.od.modash.io/7a64367e6816ddc204e56a800dd3930b2de0a201)
tamie.konzier x COSRX
![TikTok post by @tamie.konzier for COSRX. Caption reads: @COSRX US peel off mask for plump, [...].](https://images.od.modash.io/0a0bbba989e9b755c5095944d11167347d0d9e5e)
![TikTok post by @tamie.konzier for COSRX. Caption reads: @COSRX US peptide eye patches [...].](https://images.od.modash.io/d6bce8f2d8c7f2b7b437ec1094249f7e94641905)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Japan is where COSRX had the most influencer activity. 18.9% of their live influencer content in the last 12 months was posted by Japanese influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (18.7%)
- United States (18.5%)
- United Kingdom (5.1%)
COSRX's influencer activity by market
Here is another example of COSRX collaborating with an influencer in Japan.
lw9om x COSRX
![Instagram post by @lw9om for COSRX. Caption reads: [...] 切らしてたスクラブ買えたし大満足🛍🛒³₃....](https://images.od.modash.io/5468425199b392709eb1d05597cdf282cda436eb)
COSRX's influencer activity vs. related brands
Beauty of Joseon and Round Lab are close K-beauty benchmarks to COSRX, competing for the same skincare-first audience with ingredient-led hero products and strong creator review velocity.
Total influencer content
COSRX vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COSRX leads with 34.9k sponsored posts, significantly outpacing Beauty Of Joseon (12.8k posts) and Round Lab (4.1k posts). Across all three brands, the average volume is 17.3k posts, indicating mature, scaled influencer programs. COSRX has multiple times more total posts than Beauty Of Joseon and Round Lab.
By social platform
COSRX vs. related brands influencer activity (by social platform)
Sponsored posts by platform
COSRX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with COSRX at 27.5k, Beauty Of Joseon at 12.7k, Round Lab at 4.1k posts. COSRX's activity is particularly concentrated on TikTok. COSRX has multiple times more Instagram posts than Beauty Of Joseon and Round Lab.
By geographical market
COSRX vs. related brands influencer activity (by country)
Estimated sponsored posts in COSRX's top markets
Beauty Of Joseon has the highest estimated sponsored-post volume in United States (8.4k posts, 65.6%), Canada (690 posts, 5.4%), suggesting a North America focus, while COSRX has the highest estimated sponsored-post volume in Japan (6.6k posts, 18.9%), India (6.5k posts, 18.7%), suggesting a Asia focus. Looking at United States specifically, the split is Beauty Of Joseon at 8.4k posts (65.6%), COSRX at 6.5k posts (18.5%). COSRX's strength in Japan may indicate a home-market focus, while Beauty Of Joseon shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Beauty Of Joseon's Influencer Marketing Strategy
- Round Lab's Influencer Marketing Strategy
- WHOOP's Influencer Marketing Strategy
- Babe Original's Influencer Marketing Strategy
- PatPat's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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