COSRX Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 49.0k pieces of influencer content sponsored by COSRX over the last 12 months.
This report breaks down where & how COSRX invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with COSRX, see here: COSRX influencers.
Influencer activity throughout the year
COSRX's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
COSRX's influencer activity by month
Number of sponsored posts
COSRX's influencer activity appears to have tapered over the year, from 4.9k posts in January down to 3.1k in December. June was the busiest month at 7.6k posts, 87% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COSRX's sponsored influencer collaborations break down by social platform:
- TikTok: 44.2k posts (90.2%)
- Instagram: 4.5k posts (9.3%)
- YouTube: 260 posts (0.5%)
COSRX's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for COSRX.
Here are 3 examples of COSRX's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
qamaraltaiy x COSRX
Influencer bio
• YOUTUBER/ACTOR 20M+ 🇮🇶 • 𝐃𝐔𝐁𝐀𝐈 📍🇦🇪 👻 : qamaraltaeyy
Collaboration metrics
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jamescharles x COSRX
![TikTok post by @jamescharles for COSRX. Caption reads: [...] my Halloween looks, thank god for my @COSRX....](https://images.od.modash.io/b2e9fe6deeb5413047ae7412becc173376096b69)
Influencer bio
✉️ management@painted.co 🎨 @Painted @PaintedUK 🎶 @James Charles Music PRE-SAVE MY NEW SINGLE 5150! 🚨⤵️
Collaboration metrics
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zzin_genius x COSRX
![YouTube post by @zzin_genius for COSRX. Caption reads: [...] Event Prepared for My Dear Viewers🎉 COSRX....](https://images.od.modash.io/d48b39ee191b55c80bf64c22fef83f412a233649)
Influencer bio
안녕하세요 홍진경입니다. 지식을 향한 타는 목마름으로 이 채널을 개설하였습니다. 구독해주신 분들 모두 웃음과 지식 한꺼번에 얻어가실 수 있도록 열심히 하겠습니다. 사랑합니다 문의 : realstudyking@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.6%
- Carousels: 1.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers COSRX are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
COSRX's influencers average views (TikTok)
Based on each influencer's average views per post
With 76.1% of partnerships featuring creators averaging <1K views, COSRX's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.4M avg views/post):
angelreese10 x COSRX
Influencer bio
just here for laughs yes i’m 6’4 NOW ;)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
allaboutsuzina x COSRX
Influencer bio
💌 suzinalama62@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
COSRX's repeat partnerships
Out of 20.3k unique influencers in our dataset, 2.3k of them (12%) posted content for COSRX in 3 or more separate calendar months. The most consistent partner is @therutherfords704, who has collaborated across 11 months with 143 total posts.
Here are 3 examples of COSRX's repeat influencer partnerships, with links to the sponsored content.
therutherfords704 x COSRX
![TikTok post by @therutherfords704 for COSRX. Caption reads: [...] #tiktok #skincare #cosrx @COSRX Official.](https://images.od.modash.io/5dea73bde799c16166f2572353697fdab1215406)
![TikTok post by @therutherfords704 for COSRX. Caption reads: @COSRX Official pretty n pink bundle [...].](https://images.od.modash.io/f5da395779cc465fc6c1562d8b8c03b4438beaaa)
![TikTok post by @therutherfords704 for COSRX. Caption reads: @COSRX Official peptide collagen lift [...].](https://images.od.modash.io/7441c16beeb7c99f39d7907fdf75764f98b16973)
ekdn0016ptc x COSRX
![TikTok post by @ekdn0016ptc for COSRX. Caption reads: COSRX Advanced Snail 96 Mucin Power [...].](https://images.od.modash.io/77b350c1c1783e6287ef62cbe4eadd0dcca30dbd)
![TikTok post by @ekdn0016ptc for COSRX. Caption reads: COSRX Advanced Snail 96 Mucin Power [...].](https://images.od.modash.io/a16e30d195f6dd0cb77a5e507bfb5f3572db398b)
![TikTok post by @ekdn0016ptc for COSRX. Caption reads: COSRX 5 PDRN Collagen Intense [...].](https://images.od.modash.io/7663154023950c58257adf6d2bba6d5b5f9fea74)
tuti.fit x COSRX
![TikTok post by @tuti.fit for COSRX. Caption reads: [...] yo los uso todos los días!! @COSRX Official....](https://images.od.modash.io/5129897ab0bea4e15d67e94b1b176a612e1c3191)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where COSRX had the most influencer activity. 22.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (21.9%)
- India (11.6%)
- United Kingdom (4.5%)
COSRX's influencer activity by market
Here is another example of COSRX collaborating with an influencer in United States.
thejessmilioto x COSRX
![TikTok post by @thejessmilioto for COSRX. Caption reads: [...] them to school drop off EVERY morning.....](https://images.od.modash.io/6052cd8f037edfadce0e648cc23eaca0b4051456)
COSRX's influencer activity vs. related brands
Beauty Of Joseon and Axis-y sit in the same K-beauty skincare ecosystem as COSRX, competing for ingredient-led routines and viral hero products. All three brands are common staples in skincare creator content and review-driven discovery.
Total influencer content
COSRX vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COSRX leads with 49k sponsored posts, significantly outpacing Beauty Of Joseon (17.6k posts) and Axis-y (10k posts). Across all three brands, the average volume is 25.5k posts, indicating mature, scaled influencer programs. COSRX has several times more total posts than Beauty Of Joseon and Axis-y.
By social platform
COSRX vs. related brands influencer activity (by social platform)
Sponsored posts by platform
COSRX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with COSRX at 44.2k, Beauty Of Joseon at 17.6k, Axis-y at 7.5k posts. COSRX's activity is particularly concentrated on TikTok. On Instagram, COSRX and Axis-y have posts while Beauty Of Joseon has none.
By geographical market
COSRX vs. related brands influencer activity (by country)
Estimated sponsored posts in COSRX's top markets
COSRX has the highest estimated sponsored-post volume in United States (11k posts, 22.2%), Japan (11k posts, 21.9%), India (5.7k posts, 11.6%), suggesting a Asia focus, while Beauty Of Joseon leads in South Korea with 2.3k posts (13.3%), while Axis-y leads in United Kingdom with 549 posts (5.5%). Looking at United States specifically, the split is COSRX at 11k posts (22.2%), Beauty Of Joseon at 9.6k posts (54.6%), Axis-y at 1.7k posts (16.7%). COSRX's strength in United States and Japan may indicate a home-market focus, while Beauty Of Joseon shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Beauty Of Joseon's Influencer Marketing Strategy
- Axis-y's Influencer Marketing Strategy
- WHOOP's Influencer Marketing Strategy
- Babe Original's Influencer Marketing Strategy
- PatPat's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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