Beyond The Vines Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by Beyond The Vines over the last 12 months.
This report breaks down where & how Beyond The Vines invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Beyond The Vines, see here: Beyond The Vines influencers.
Influencer activity throughout the year
Beyond The Vines's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Beyond The Vines's influencer activity by month
Number of sponsored posts
Beyond The Vines's sponsored post volume appears to trend upward over the 12-month period, rising from 109 posts in January to 161 in December. The peak month, December, reached 161 posts, 38% higher than the monthly average of 117.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beyond The Vines's sponsored influencer collaborations break down by social platform:
- Instagram: 1.2k posts (82.3%)
- TikTok: 255 posts (17.7%)
- YouTube: 1 posts (0.1%)
Beyond The Vines's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Beyond The Vines.
Here are 2 examples of Beyond The Vines's recent sponsored collaborations (one each for Instagram, TikTok).
anktsn x Beyond The Vines
Influencer bio
@kiyoi_ko @haruo_film
Collaboration metrics
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komaki2002 x Beyond The Vines
Influencer bio
Hiroshima→osaka Instagramフォローお待ちしてます
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 71.4%
- Reels: 28.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Beyond The Vines are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Beyond The Vines's influencers average views (Instagram)
Based on each influencer's average views per post
With 37.1% of partnerships featuring creators averaging 1K-5K views, Beyond The Vines's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 32.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (21.6k avg views/post):
heiseru_an x Beyond The Vines
Influencer bio
📍Tokyo:@pomme_management Contact:info@pommemanagement.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.6k avg views/post):
uu_______ii x Beyond The Vines
Influencer bio
• 𝘧𝘢𝘴𝘩𝘪𝘰𝘯 𝘢𝘯𝘥 𝘭𝘪𝘧𝘦𝘴𝘵𝘺𝘭𝘦 🇯🇵 • 𝘪𝘯𝘵𝘦𝘳𝘪𝘰𝘳 🏠 @home__uuii • 𝘩𝘢𝘯𝘥𝘮𝘢𝘥𝘦 / @nonna.s_drawer_unu_uuii • 𝘣𝘰𝘺'𝘴 𝘮𝘰𝘮 * 𝘣𝘢𝘣𝘺 𝘪𝘯 𝘮𝘦🤰🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Beyond The Vines's repeat partnerships
Out of 1.1K unique influencers in our dataset, 5 of them (0%) posted content for Beyond The Vines in 3 or more separate calendar months. The most consistent partner is @merccimakes, who has collaborated across 6 months with 12 total posts.
Here are 1 examples of Beyond The Vines's repeat influencer partnerships, with links to the sponsored content.
merccimakes x Beyond The Vines
![Instagram post by @merccimakes for Beyond The Vines. Caption reads: [...] this??? can’t believe @beyondthevines sent....](https://images.od.modash.io/f0fb0092e11c49759fcc62833c0ed8f18c77d3e0)
![Instagram post by @merccimakes for Beyond The Vines. Caption reads: [...] the toolbox vibes from @beyondthevines new....](https://images.od.modash.io/75d1f6716d4885c46ef5ce81551de8780ab5ea6e)
![Instagram post by @merccimakes for Beyond The Vines. Caption reads: [...] girly! so thank you @beyondthevines 💙....](https://images.od.modash.io/2a2048cefe72c2048bc71c42b91bbbbce378502d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Thailand is where Beyond The Vines had the most influencer activity. 28.8% of their live influencer content in the last 12 months was posted by Thai influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (23.3%)
- Indonesia (21.5%)
- Philippines (10.9%)
Beyond The Vines's influencer activity by market
Here is another example of Beyond The Vines collaborating with an influencer in Thailand.
tvoquvu x Beyond The Vines
Beyond The Vines's influencer activity vs. related brands
Beyond The Vines competes for design-forward everyday bags with BAGGU’s cult accessories and Dagne Dover’s functional premium positioning, all performing well through lifestyle creators and “everyday carry” storytelling.
Total influencer content
Beyond The Vines vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Beyond The Vines leads with 1.4K sponsored posts, significantly outpacing BAGGU (912 posts) and Dagne Dover (641 posts). Across all three brands, the average volume is 999 posts, suggesting moderate but consistent investment.
By social platform
Beyond The Vines vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Beyond The Vines leads on Instagram and TikTok, while BAGGU leads on YouTube. The gap is most notable on Instagram, with Beyond The Vines at 1.2K, BAGGU at 887, Dagne Dover at 373 posts. Beyond The Vines's activity is particularly concentrated on Instagram. BAGGU has no TikTok posts, while Beyond The Vines and Dagne Dover each have more than 200.
By geographical market
Beyond The Vines vs. related brands influencer activity (by country)
Estimated sponsored posts in Beyond The Vines's top markets
BAGGU has the highest estimated sponsored-post volume in United States (599 posts, 65.7%), United Kingdom (53 posts, 5.8%), while Beyond The Vines has the highest estimated sponsored-post volume in Thailand (416 posts, 28.8%), Japan (336 posts, 23.3%), Indonesia (310 posts, 21.5%), suggesting a Asia focus, while Dagne Dover has the highest estimated sponsored-post volume in Brazil (24 posts, 3.8%), Canada (22 posts, 3.5%). Looking at United States specifically, the split is BAGGU at 599 posts (65.7%), Dagne Dover at 503 posts (78.5%). Beyond The Vines's strength in Japan may indicate a home-market focus, while Dagne Dover shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BAGGU's Influencer Marketing Strategy
- Dagne Dover's Influencer Marketing Strategy
- ILIA Beauty's Influencer Marketing Strategy
- HOVERAir's Influencer Marketing Strategy
- Fanttik's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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