Beyond The Vines Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 270 pieces of influencer content sponsored by Beyond The Vines over the last 12 months.
This report breaks down where & how Beyond The Vines invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Beyond The Vines, see here: Beyond The Vines influencers.
Influencer activity throughout the year
Beyond The Vines's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Beyond The Vines's influencer activity by month
Number of sponsored posts
Beyond The Vines's sponsored post volume appears to trend upward over the 12-month period, rising from 34 posts in January to 28 in December. The peak month, October, reached 49 posts, 113% higher than the monthly average of 23.
Beyond The Vines's influencer activity by month (views)
Total views on sponsored video posts
January generated the most views at 631.6k, while August recorded the least at 6.2k. Across all tracked posts in the 12-month window, average views per post were 8.1k. Interestingly, the highest-view month (January) does not align with peak post volume (October), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q1 (Jan-Mar). The top-performing tracked post, by @ricalriri, generated 388.2k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beyond The Vines's sponsored influencer collaborations break down by social platform:
- Instagram: 255 posts (94.4%)
- TikTok: 14 posts (5.2%)
- YouTube: 1 posts (0.4%)
Beyond The Vines's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Beyond The Vines.
Here are 3 examples of Beyond The Vines's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ricalriri x Beyond The Vines
Influencer bio
Tokyo(^▽^)oo
Collaboration metrics
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gistawishnutama x Beyond The Vines
Influencer bio
Business inquiries +62 812 98850718
Collaboration metrics
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subtlesartorialist x Beyond The Vines
![YouTube post by @subtlesartorialist for Beyond The Vines. Caption reads: [...] from Cravar, Muji, Unorthodox, and Beyond....](https://images.od.modash.io/1519abbd5f4d172ff887dca1986a565eb0ff0d50)
Influencer bio
I review clothes. Follow me on Instagram @subtlesartorialist Email hello@subtlesartorialist.com for sponsorships/collabs
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 73.3%
- Reels: 26.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Beyond The Vines are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Beyond The Vines's influencers average views (Instagram)
Based on each influencer's average views per post
With 50.8% of partnerships featuring creators averaging 10K-50K views, Beyond The Vines's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the <1K and 500K+ segments.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (46.0k avg views/post, 30.2k followers):
rion01_11a x Beyond The Vines
Influencer bio
+81 play list 🎬
Collaboration metrics
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And here is another example with a smaller creator on Instagram (7.6k avg views/post, 16.4k followers):
narusenatsu x Beyond The Vines
Influencer bio
contact:⤵︎URLからお願いいたします . 。 • ﾟ 。 . . . @21___memorry___21
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Beyond The Vines's repeat partnerships
Out of 228 unique influencers in our dataset, 3 of them (1%) posted content for Beyond The Vines in 3 or more separate calendar months. The most consistent partner is @uu_______ii, who has collaborated across 3 months with 4 total posts.
Here are 2 examples of Beyond The Vines's repeat influencer partnerships, with links to the sponsored content.
uu_______ii x Beyond The Vines
![Instagram post by @uu_______ii for Beyond The Vines. Caption reads: [...] @beyondthevinesjapan が関西初のポップアップを [...].](https://images.od.modash.io/9d0292cb146c55808614676eda74905f5ca07493)
____c8y x Beyond The Vines
![Instagram post by @____c8y for Beyond The Vines. Caption reads: @beyondthevines
👩🏻Striped Relaxed T [...].](https://images.od.modash.io/d3ce7e2056f19c4da3160aaae2a41259a11f5c55)
![Instagram post by @____c8y for Beyond The Vines. Caption reads: @beyondthevinesjapan [...].](https://images.od.modash.io/ec00c56e40b686a02bfeccd2067c2f0534882420)
![Instagram post by @____c8y for Beyond The Vines. Caption reads: .
@beyondthevines の新しいバッグ🤍💚
コンパクトでかわいい！
ポケ [...].](https://images.od.modash.io/945cf0b21278159666b1dd94c3d7e756bf18fb09)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Thailand is where Beyond The Vines had the most influencer activity. 27.8% of their live influencer content in the last 12 months was posted by Thai influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (24.4%)
- Indonesia (17.8%)
- Philippines (12%)
Beyond The Vines's influencer activity by market
Here is another example of Beyond The Vines collaborating with an influencer in Thailand.
htminute.gram x Beyond The Vines
![Instagram post by @htminute.gram for Beyond The Vines. Caption reads: [...]....](https://images.od.modash.io/155a1196602641ae9e9ce0fcfa89c41340b3a802)
Beyond The Vines's influencer activity vs. related brands
Beyond The Vines sells practical, lifestyle bags that perform well in everyday carry and travel creator content. BAGGU and Dagne Dover target similar functional-fashion shoppers and frequently compete in “best bag” comparisons.
Total influencer content
Beyond The Vines vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Beyond The Vines leads with 270 sponsored posts, notably outpacing Dagne Dover (215 posts) and BAGGU (138 posts). Across all three brands, the average volume is 208 posts, indicating limited or experimental influencer activity.
By social platform
Beyond The Vines vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Beyond The Vines leads on Instagram, while BAGGU has the most activity on TikTok and Dagne Dover has the most activity on YouTube. The gap is most notable on Instagram, with Beyond The Vines at 255, Dagne Dover at 168, BAGGU at 32 posts. Beyond The Vines's activity is particularly concentrated on Instagram. On Instagram, Beyond The Vines has multiple times more posts than both BAGGU and Dagne Dover.
By geographical market
Beyond The Vines vs. related brands influencer activity (by country)
Estimated sponsored posts in Beyond The Vines's top markets
Dagne Dover has the highest estimated sponsored-post volume in United States (169 posts, 78.8%), Brazil (8 posts, 3.7%), Canada (8 posts, 3.6%), suggesting a North America focus, while Beyond The Vines has the highest estimated sponsored-post volume in Thailand (75 posts, 27.8%), Japan (66 posts, 24.4%), Indonesia (48 posts, 17.8%), suggesting a Asia focus, while BAGGU leads in United Kingdom with 7 posts (5%). Looking at United States specifically, the split is Dagne Dover at 169 posts (78.8%), BAGGU at 94 posts (67.8%). Beyond The Vines's strength in Japan may indicate a home-market focus, while Dagne Dover shows broader regional investment.
Read more influencer strategy breakdowns
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