We analyzed 1.5k pieces of influencer content sponsored by Beyond The Vines over the last 12 months.
This report breaks down where & how Beyond The Vines invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Beyond The Vines, see here: Beyond The Vines influencers.
Beyond The Vines's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Beyond The Vines's influencer output appears relatively consistent throughout the year, averaging about 124 sponsored posts per month. December recorded the highest volume at 157 posts (27% above average), while February was the quietest at 48 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beyond The Vines's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Beyond The Vines.
Here are 3 examples of Beyond The Vines's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Tokyo(^▽^)oo
Collaboration metrics
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Influencer bio
Business inquiries +62 812 98850718
Collaboration metrics
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Influencer bio
I review clothes. Follow me on Instagram @subtlesartorialist Email hello@subtlesartorialist.com for sponsorships/collabs
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Beyond The Vines are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Beyond The Vines's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (37.5k avg views/post, 28.4k followers):
Influencer bio
mom of 2 boys (2y＋4m) Fukuoka , Nara
Collaboration metrics
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And here is another example with a smaller creator on Instagram (7.7k avg views/post, 24.9k followers):
Influencer bio
OSAKA→TOKYO/152cm apparel PR
Collaboration metrics
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Out of 1.2k unique influencers in our dataset, 5 of them (0%) posted content for Beyond The Vines in 3 or more separate calendar months. The most consistent partner is @cindy.octaviany, who has collaborated across 4 months with 4 total posts.
Here are 2 examples of Beyond The Vines's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Thailand is where Beyond The Vines had the most influencer activity. 26.3% of their live influencer content in the last 12 months was posted by Thai influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Beyond The Vines collaborating with an influencer in Thailand.
Beyond The Vines competes in the accessories/lifestyle carry space where BAGGU and BURGA also win through design-forward drops and social-first storytelling. All three target trend-conscious shoppers and use creators to drive product discovery and seasonal demand.
Total sponsored posts tracked (last 12 months)
BURGA leads with 4k sponsored posts, significantly outpacing Beyond The Vines (1.5k posts) and BAGGU (34 posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments. BURGA has far more total posts than Beyond The Vines and BAGGU.
Sponsored posts by platform
Beyond The Vines leads on Instagram, while BURGA has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with BURGA at 3.7k, Beyond The Vines at 225, BAGGU at 0 posts. Beyond The Vines's activity is particularly concentrated on Instagram. On TikTok, BURGA has far more posts than Beyond The Vines and BAGGU.
Estimated sponsored posts in Beyond The Vines's top markets
BURGA has the highest estimated sponsored-post volume in France (1.5k posts, 36.3%), United States (794 posts, 19.7%), United Kingdom (181 posts, 4.5%), suggesting a Europe focus, while Beyond The Vines has the highest estimated sponsored-post volume in Thailand (394 posts, 26.3%), Japan (351 posts, 23.4%), Indonesia (327 posts, 21.8%), suggesting a Asia focus.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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