We analyzed 9.6k pieces of influencer content sponsored by DIBS Beauty over the last 12 months.
This report breaks down where & how DIBS Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DIBS Beauty, see here: DIBS Beauty influencers.
DIBS Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
DIBS Beauty's influencer output appears relatively consistent throughout the year, averaging about 793 sponsored posts per month. November recorded the highest volume at 1k posts (30% above average), while February was the quietest at 550 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DIBS Beauty's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for DIBS Beauty.
Here are 3 examples of DIBS Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
a girl who left her corporate job to follow her passions... & you can too! LA teambridget@rebalancegroup.net
Collaboration metrics
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Influencer bio
Momming ✌️🤰 I really like makeup 📍Philly/NYC 💌 michelle@michelledemoda.com
Collaboration metrics
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Influencer bio
Whats up friends! Click subscribe and get comfortable. We have so many exciting things happening and would love to have you around! ❤️ Julia & Hunter
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers DIBS Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 45.7% of partnerships featuring creators averaging <1K views, DIBS Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.0M avg views/post):
Influencer bio
😚🩺💐💗🛍️ Texas A&M Alum! | Nursing! 💌harlijackson10@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
DC | NYC 🍸 all things beauty & girl chat natalie@genflow.com
Collaboration metrics
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Out of 4.3k unique influencers in our dataset, 428 of them (10%) posted content for DIBS Beauty in 3 or more separate calendar months. The most consistent partner is @sloanevosen, who has collaborated across 13 months with 204 total posts.
Here are 3 examples of DIBS Beauty's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where DIBS Beauty had the most influencer activity. 79.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of DIBS Beauty collaborating with an influencer in United States.
DIBS Beauty’s complexion-focused, easy-to-use makeup competes for the same clean-leaning, influencer-driven customer as Kosas and ILIA Beauty, both of which are common benchmarks in modern, skin-first makeup.
Total sponsored posts tracked (last 12 months)
Kosas leads with 12.2k sponsored posts, notably outpacing DIBS Beauty (9.6k posts) and ILIA Beauty (6.2k posts). Across all three brands, the average volume is 9.3k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
DIBS Beauty leads on TikTok, while Kosas has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with Kosas at 4.3k, ILIA Beauty at 1.8k, DIBS Beauty at 1.6k posts. DIBS Beauty's activity is particularly concentrated on TikTok. On Instagram, Kosas has more than twice as many posts as DIBS Beauty and ILIA Beauty.
Estimated sponsored posts in DIBS Beauty's top markets
DIBS Beauty leads in United States with 7.7k posts (79.8%), while Kosas has the highest estimated sponsored-post volume in United Kingdom (1k posts, 8.4%), Canada (538 posts, 4.4%). Looking at United States specifically, the split is DIBS Beauty at 7.7k posts (79.8%), Kosas at 6.2k posts (50.9%), ILIA Beauty at 3.8k posts (61.2%). DIBS Beauty's strength in United States may indicate a home-market focus, while Kosas shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.