DIBS Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 8.8k pieces of influencer content sponsored by DIBS Beauty over the last 12 months.
This report breaks down where & how DIBS Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DIBS Beauty, see here: DIBS Beauty influencers.
Influencer activity throughout the year
DIBS Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
DIBS Beauty's influencer activity by month
Number of sponsored posts
DIBS Beauty's influencer output appears relatively consistent throughout the year, averaging about 733 sponsored posts per month. November recorded the highest volume at 988 posts (35% above average), while May was the quietest at 244 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DIBS Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 7.3k posts (82.7%)
- Instagram: 1.5k posts (17%)
- YouTube: 24 posts (0.3%)
DIBS Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for DIBS Beauty.
Here are 3 examples of DIBS Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
travelwithlivii x DIBS Beauty
![Instagram post by @travelwithlivii for DIBS Beauty. Caption reads: [...] to be able to share it all with you.....](https://images.od.modash.io/344d229bb8a9726a85da71cee928a1639fa08166)
Influencer bio
Luxury Travel & Event Expert 5-Star Hotels, Villas, Private Aviation + Experiences @bookwithtoptier BOOK HERE ⬇️
Collaboration metrics
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samanthaa.nicole x DIBS Beauty
Influencer bio
yt: Samantha Nicole ig: samanthaarandazzo 💌 samnicole@thesociablesociety.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
JuliaHunterHavens x DIBS Beauty
Influencer bio
Whats up friends! Click subscribe and get comfortable. We have so many exciting things happening and would love to have you around! ❤️ Julia & Hunter
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.8%
- Carousels: 6.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers DIBS Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
DIBS Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 46.1% of partnerships featuring creators averaging <1K views, DIBS Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.0M avg views/post):
harlijackson_ x DIBS Beauty
![TikTok post by @harlijackson_ for DIBS Beauty. Caption reads: [...] some gossip girl🥰 #tuesday #diml....](https://images.od.modash.io/024d5978ee385feb2c239c1b4d052321e5d3d83c)
Influencer bio
😚🩺💐💗🛍️ Texas A&M Alum! | Nursing! 💌harlijackson10@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
michellemucerino x DIBS Beauty
![TikTok post by @michellemucerino for DIBS Beauty. Caption reads: [...] I just got back from a beach vacation....](https://images.od.modash.io/7f4e0ebee1bba82563a7b256faa807286dbf3234)
Influencer bio
📍Chicago 🪩🧿🪩 💌: michellemucerino@gmail.com 📸: michellemucerino My only account
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DIBS Beauty's repeat partnerships
Out of 4k unique influencers in our dataset, 364 of them (9%) posted content for DIBS Beauty in 3 or more separate calendar months. The most consistent partner is @sloanevosen, who has collaborated across 12 months with 202 total posts.
Here are 3 examples of DIBS Beauty's repeat influencer partnerships, with links to the sponsored content.
sloanevosen x DIBS Beauty
![TikTok post by @sloanevosen for DIBS Beauty. Caption reads: [...] #powderbrush @DIBSBEAUTY.](https://images.od.modash.io/2770028c0539e7aceae9b4abb243061bc3fa78c7)
![TikTok post by @sloanevosen for DIBS Beauty. Caption reads: [...] the other is for powders! @DIBSBEAUTY....](https://images.od.modash.io/bfbff7389b3a99c3ab520ff1381c188d1f00cbae)
![TikTok post by @sloanevosen for DIBS Beauty. Caption reads: [...] and glides onto the skin. @DIBSBEAUTY....](https://images.od.modash.io/907c79e2a396a7c89b55ed25d8b7547bc5b51213)
iluv2eety x DIBS Beauty
![TikTok post by @iluv2eety for DIBS Beauty. Caption reads: [...] @Kosas @BK Beauty Brushes @DIBSBEAUTY @NARS....](https://images.od.modash.io/acf84768da4c5438117554b99dc36c5b9c7b3f77)
![TikTok post by @iluv2eety for DIBS Beauty. Caption reads: [...] Hills @Morphe Cosmetics @DIBSBEAUTY @ONE....](https://images.od.modash.io/1d12719374449f3431353d4d637d8edbc3572936)
![TikTok post by @iluv2eety for DIBS Beauty. Caption reads: [...] @Makeup By Mario @DIBSBEAUTY @Ulta Beauty....](https://images.od.modash.io/68e6b99d4089d46afb6d4c446148f1b2db5e7b2a)
lexirosenstein x DIBS Beauty
![TikTok post by @lexirosenstein for DIBS Beauty. Caption reads: [...] fool proof Using shade 3! @DIBSBEAUTY....](https://images.od.modash.io/e0512952614889138f31c94c59985a0b4272279e)
![TikTok post by @lexirosenstein for DIBS Beauty. Caption reads: [...] makeup bag refresh! @DIBSBEAUTY....](https://images.od.modash.io/563bf321daf2bae845f368293fbecb81cd5dda96)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where DIBS Beauty had the most influencer activity. 77% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (4.4%)
- United Kingdom (2.8%)
- Canada (2.8%)
DIBS Beauty's influencer activity by market
Here is another example of DIBS Beauty collaborating with an influencer in United States.
coconutcathy x DIBS Beauty
![TikTok post by @coconutcathy for DIBS Beauty. Caption reads: [...] face shape 🤯 testing it out with the....](https://images.od.modash.io/80fe9f32b537bc6b449fdd0e03cb45102816ebef)
DIBS Beauty's influencer activity vs. related brands
DIBS Beauty competes with Kosas and Tower 28 Beauty in easy, everyday makeup staples that perform well in creator GRWMs, quick application demos, and routine-based content.
Total influencer content
DIBS Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Tower 28 Beauty leads with 17.5k sponsored posts, marginally ahead of Kosas (16.3k posts) and DIBS Beauty (8.8k posts). Across all three brands, the average volume is 14.2k posts, indicating mature, scaled influencer programs.
By social platform
DIBS Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Kosas leads on Instagram and Tower 28 Beauty leads on TikTok and YouTube. The gap is most notable on TikTok, with Tower 28 Beauty at 14.8k, Kosas at 11.9k, DIBS Beauty at 7.3k posts. DIBS Beauty's activity is particularly concentrated on TikTok. On YouTube, Tower 28 Beauty has multiple times more posts than DIBS Beauty and Kosas.
By geographical market
DIBS Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in DIBS Beauty's top markets
Tower 28 Beauty has the highest estimated sponsored-post volume in United States (11k posts, 64.6%), Canada (788 posts, 4.5%), suggesting a North America focus, while Kosas has the highest estimated sponsored-post volume in United Kingdom (1.4k posts, 8.9%), Thailand (635 posts, 3.9%), while DIBS Beauty leads in Brazil with 387 posts (4.4%). Looking at United States specifically, the split is Tower 28 Beauty at 11k posts (64.6%), Kosas at 7.7k posts (47.4%), DIBS Beauty at 6.8k posts (77%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kosas's Influencer Marketing Strategy
- Tower 28 Beauty's Influencer Marketing Strategy
- Round Lab's Influencer Marketing Strategy
- boandtee's Influencer Marketing Strategy
- Summer Fridays's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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