DIBS Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 8.1k pieces of influencer content sponsored by DIBS Beauty over the last 12 months.

This report breaks down where & how DIBS Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with DIBS Beauty, see here: DIBS Beauty influencers.

Influencer activity throughout the year

DIBS Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

DIBS Beauty's influencer output appears relatively consistent throughout the year, averaging about 673 sponsored posts per month. November recorded the highest volume at 879 posts (31% above average), while July was the quietest at 343 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DIBS Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 7.1k posts (87.6%)
• Instagram: 960 posts (11.9%)
• YouTube: 41 posts (0.5%)

TikTok influencer marketing is a clear focus for DIBS Beauty.

Here are 3 examples of DIBS Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

palomahendersonn x DIBS Beauty

palomahendersonn

@palomahendersonn

19 Mar, 26

31.5k

923

#UltaBeautyPartner These @dibsbeauty Cool Blush Cheek Stains are available [...]

Influencer bio

📍NYC Beauty & Lifestyle 🍵🧋🪬🪮 Digital Diary on YOUTUBE 🎥 💌 palomah@thesociablesociety.com

Collaboration metrics

Post views31.5k

Post EMV $1.0k

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samanthaa.nicole x DIBS Beauty

samanthaa.nicole

@samanthaa.nicole

23 Mar, 26

6M

3.5k

#UltaBeautyPartner the NEW @DIBSBEAUTY Cool Blush Serum Cheek Tints are now [...]

Influencer bio

NYC yt: Samantha Nicole ig: samanthaarandazzo 💌 samnicole@thesociablesociety.com

Collaboration metrics

Post views6.0M

Post EMV $120.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

twoparentsandapod x DIBS Beauty

twoparentsandapod

@twoparentsandapod

24 Jun, 26

38.7k

94

[...] to Kinsley & Georgia, Co-founder of Dibs Beauty) joined me on the pod for a FUN & [...]

Influencer bio

Welcome to our home. Sorry it’s so messy. We’re new parents in a new relationship. New episodes Mondays & Thursday. Parenting. Relationships. Trending Topics. Entrepreneurship. And how dentists are running the biggest scam in America. Hosted by Alex Bennett & Harrison Fugman. Listen on Apple Podcasts, Spotify, or YouTube. Follow us on social @twoparentsandapod and visit justmediahouse.com.

Collaboration metrics

Post views38.7k

Post EMV $1.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 46.8% of partnerships featuring creators averaging <1K views, DIBS Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (603.6k avg views/post):

nazliayunus x DIBS Beauty

nazliayunus

@nazliayunus

26 Mar, 26

7.3k

196

[...] how to get your blush to last using @DIBSBEAUTY Cool Blush Serum Cheek Tints only at [...]

Influencer bio

NYC nazlia@portraitmgmt.com I link what I use below:

Collaboration metrics

Post views7.3k

Post EMV $155

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.6k avg views/post):

elliewfrazier x DIBS Beauty

elliewfrazier

@elliewfrazier

06 Nov, 25

5.2k

318

[...] you so much @RŌZ Hair @TALOVA LABS @DIBSBEAUTY @Perelel 🤍 #prhaul #pr #prunboxing [...]

Influencer bio

take a seat 🪑 9-5 vlogs, money talk, & creator strategy 📍greenville, sc 📧elliefrazier@ofnote.co

Collaboration metrics

Post views5.2k

Post EMV $119

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

DIBS Beauty's repeat partnerships

sloanevosen x DIBS Beauty

sloanevosen

@sloanevosen

07 Jan, 26

140.4k

309

[...] #powderbrush @DIBSBEAUTY

sloanevosen

@sloanevosen

09 Oct, 25

30.8k

160

[...] the other is for powders! @DIBSBEAUTY #dibsbeauty #dibsbeautybrush [...]

sloanevosen

@sloanevosen

24 Jan, 26

22.6k

33

[...] the desert island duo @DIBSBEAUTY would be on my list of [...]

_its..tori x DIBS Beauty

_its..tori

@_its..tori

02 Dec, 25

419.1k

2k

[...] now for the holidays! 🎄✨️ @DIBSBEAUTY #creammakeup [...]

_its..tori

@_its..tori

09 Mar, 26

25.6k

268

[...] NY @NYX Professional Makeup @DIBSBEAUTY @L’Oréal Paris

_its..tori

@_its..tori

10 Sep, 25

15.5k

95

[...] in your makeup bag 🪄✨️ @DIBSBEAUTY

torrilayne x DIBS Beauty

torrilayne

@torrilayne

12 Sep, 25

26.7k

70

[...] off today on tiktok shop ✨ @DIBSBEAUTY go to glossy blam - I love [...]

torrilayne

@torrilayne

12 Jun, 26

2.3k

133

[...] paris usa @Milani Cosmetics @DIBSBEAUTY

torrilayne

@torrilayne

19 Jul, 26

1.9k

139

[...] Beauty @YSL Beauty @DIBSBEAUTY @Maybelline NY @NYX [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (3.6%)
• United Kingdom (2.7%)
• Canada (2.4%)

Here is another example of DIBS Beauty collaborating with an influencer in United States.

coconutcathy x DIBS Beauty

coconutcathy

@coconutcathy

19 Mar, 26

3.5M

4.7k

[...] face shape 🤯 testing it out with the @DIBSBEAUTY cool blush cheek stain only at @Ulta [...]

DIBS Beauty's influencer activity vs. related brands

DIBS Beauty overlaps with Kylie Cosmetics and ONE SIZE BEAUTY in viral, creator-driven color cosmetics where tutorials, GRWMs, and product demos are key to conversion and brand growth.

Total influencer content

ONE SIZE BEAUTY leads with 11.4k sponsored posts, notably outpacing Kylie Cosmetics (9.5k posts) and DIBS Beauty (8.1k posts). Across all three brands, the average volume is 9.7k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, Kylie Cosmetics leads on Instagram and YouTube and ONE SIZE BEAUTY leads on TikTok. The gap is most notable on TikTok, with ONE SIZE BEAUTY at 11.4k, DIBS Beauty at 7.1k, Kylie Cosmetics at 5.3k posts. DIBS Beauty's activity is particularly concentrated on TikTok. Instagram activity differs sharply, with Kylie Cosmetics posting several times more than DIBS Beauty while ONE SIZE BEAUTY has none.

By geographical market

DIBS Beauty has the highest estimated sponsored-post volume in United States (6.5k posts, 80.5%), Brazil (292 posts, 3.6%), while Kylie Cosmetics has the highest estimated sponsored-post volume in United Kingdom (962 posts, 10.1%), India (867 posts, 9.1%). Looking at United States specifically, the split is DIBS Beauty at 6.5k posts (80.5%), Kylie Cosmetics at 3k posts (32%). DIBS Beauty's strength in United States may indicate a home-market focus, while Kylie Cosmetics shows broader regional investment.