DIBS Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.2k pieces of influencer content sponsored by DIBS Beauty over the last 12 months.
This report breaks down where & how DIBS Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DIBS Beauty, see here: DIBS Beauty influencers.
Influencer activity throughout the year
DIBS Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
DIBS Beauty's influencer activity by month
Number of sponsored posts
DIBS Beauty's influencer output appears relatively consistent throughout the year, averaging about 590 sponsored posts per month. November recorded the highest volume at 879 posts (49% above average), while September was the quietest at 398 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DIBS Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 6.3k posts (88.1%)
- Instagram: 813 posts (11.4%)
- YouTube: 42 posts (0.6%)
DIBS Beauty's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for DIBS Beauty.
Here are 3 examples of DIBS Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ivorylovesmakeup x DIBS Beauty
Influencer bio
✨40+ Beauty Creator✨🇰🇷🇺🇸 #UltaBeauties ‘24-‘26 @ultabeauty EM 📍Destin, FL ✨ follow my TikTok ivorylovesya @hivetalentgroup 💌Ivory@hivetalentgroup.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
kaylee.marina x DIBS Beauty
![TikTok post by @kaylee.marina for DIBS Beauty. Caption reads: [...] & Blurring Concealer Duo from @DIBSBEAUTY! ✨....](https://images.od.modash.io/90367d3a3232366ffc9fc7036e667060d0823d60)
Influencer bio
beauty & lifestyle 24 | TX | 2027 bride 💌: kaylee@idolsandicons.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
twoparentsandapod x DIBS Beauty
![YouTube post by @twoparentsandapod for DIBS Beauty. Caption reads: [...] to Kinsley & Georgia, Co-founder of Dibs....](https://images.od.modash.io/8e7c3a2b6ca9bcb9f160385172960feaaa9d40ac)
Influencer bio
Welcome to our home. Sorry it’s so messy. We’re new parents in a new relationship. New episodes Mondays & Thursday. Parenting. Relationships. Trending Topics. Entrepreneurship. And how dentists are running the biggest scam in America. Hosted by Alex Bennett & Harrison Fugman. Listen on Apple Podcasts, Spotify, or YouTube. Follow us on social @twoparentsandapod and visit justmediahouse.com.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.6%
- Carousels: 3.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers DIBS Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
DIBS Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 48.1% of partnerships featuring creators averaging <1K views, DIBS Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.0M avg views/post):
adityamadiraju x DIBS Beauty
![TikTok post by @adityamadiraju for DIBS Beauty. Caption reads: [...] products but I tried the new @DIBSBEAUTY....](https://images.od.modash.io/576e995759b36838d41ee54b60b40b301effe499)
Influencer bio
the makeup nerd & certified makeup artist New Jersey 🏳️🌈
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
karzjakeepsitcute x DIBS Beauty
Influencer bio
📍chicago beauty recs • food • lifestyle 💌karzja.contact@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DIBS Beauty's repeat partnerships
Out of 3.4k unique influencers in our dataset, 290 of them (8%) posted content for DIBS Beauty in 3 or more separate calendar months. The most consistent partner is @sloanevosen, who has collaborated across 13 months with 218 total posts.
Here are 3 examples of DIBS Beauty's repeat influencer partnerships, with links to the sponsored content.
sloanevosen x DIBS Beauty
![TikTok post by @sloanevosen for DIBS Beauty. Caption reads: [...] #powderbrush @DIBSBEAUTY.](https://images.od.modash.io/2770028c0539e7aceae9b4abb243061bc3fa78c7)
![TikTok post by @sloanevosen for DIBS Beauty. Caption reads: [...] the other is for powders! @DIBSBEAUTY....](https://images.od.modash.io/bfbff7389b3a99c3ab520ff1381c188d1f00cbae)
![TikTok post by @sloanevosen for DIBS Beauty. Caption reads: [...] the desert island duo @DIBSBEAUTY would be....](https://images.od.modash.io/8be894597bafd467ffb8f370454bc0ee94d4cb5a)
lyndeedebetaz x DIBS Beauty
![TikTok post by @lyndeedebetaz for DIBS Beauty. Caption reads: [...] always go back to 🙌🏼🙌🏼 @DIBSBEAUTY....](https://images.od.modash.io/8cafd4faa6ddf55be2b4e9a440729a5a928628f8)
followkristenfriend x DIBS Beauty
![TikTok post by @followkristenfriend for DIBS Beauty. Caption reads: [...] @Andi Accessories @DIBSBEAUTY @Good....](https://images.od.modash.io/48a0f9ab89f68946a26bcd24f28f62ac9a3f309a)
![TikTok post by @followkristenfriend for DIBS Beauty. Caption reads: [...] @Andi Accessories @DIBSBEAUTY @Old Navy....](https://images.od.modash.io/a02fc288d1b9bd33b05ded125c784453a5fa0c09)
![TikTok post by @followkristenfriend for DIBS Beauty. Caption reads: [...] Fashion @Good Chemistry @DIBSBEAUTY @CHYRII.](https://images.od.modash.io/3872afa383a5135f7277081dfbdbe0e13929d179)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where DIBS Beauty had the most influencer activity. 78.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.5%)
- Canada (3.1%)
- Brazil (2.5%)
DIBS Beauty's influencer activity by market
Here is another example of DIBS Beauty collaborating with an influencer in United States.
sophia_sasso x DIBS Beauty
![TikTok post by @sophia_sasso for DIBS Beauty. Caption reads: [...] brightening under-eyes with the new....](https://images.od.modash.io/65f4c7e07f156c81b7328f4ced1a84c0563ffe4b)
DIBS Beauty's influencer activity vs. related brands
MAKEUP BY MARIO and Patrick Ta are close, prestige makeup brands competing for the same trend-driven, influencer-led complexion and face category that DIBS Beauty plays in. Both are strong DTC/Sephora-aligned brands with similar social-first product launches and creator partnerships.
Total influencer content
DIBS Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Patrick Ta leads with 21.8k sponsored posts, notably outpacing MAKEUP BY MARIO (16.9k posts) and DIBS Beauty (7.2k posts). Across all three brands, the average volume is 15.3k posts, indicating mature, scaled influencer programs. Patrick Ta and MAKEUP BY MARIO each have more than twice as many total posts as DIBS Beauty.
By social platform
DIBS Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, MAKEUP BY MARIO leads on Instagram and YouTube and Patrick Ta leads on TikTok. The gap is most notable on TikTok, with Patrick Ta at 18.5k, MAKEUP BY MARIO at 13.1k, DIBS Beauty at 6.3k posts. DIBS Beauty's activity is particularly concentrated on TikTok. On TikTok, Patrick Ta and MAKEUP BY MARIO each have more than twice as many posts as DIBS Beauty, while YouTube activity is low for all three brands.
By geographical market
DIBS Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in DIBS Beauty's top markets
Patrick Ta has the highest estimated sponsored-post volume in United States (12k posts, 53.2%), Mexico (1.2k posts, 5.7%), Brazil (1k posts, 4.7%), suggesting a North America focus, while MAKEUP BY MARIO leads in United Kingdom with 1.3k posts (7.6%), while DIBS Beauty leads in Canada with 222 posts (3.1%). Looking at United States specifically, the split is Patrick Ta at 12k posts (53.2%), MAKEUP BY MARIO at 8k posts (47.6%), DIBS Beauty at 5.6k posts (78.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- MAKEUP BY MARIO's Influencer Marketing Strategy
- Patrick Ta's Influencer Marketing Strategy
- Round Lab's Influencer Marketing Strategy
- boandtee's Influencer Marketing Strategy
- Haus Labs's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.