TOPICALS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.3k pieces of influencer content sponsored by TOPICALS over the last 12 months.
This report breaks down where & how TOPICALS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TOPICALS, see here: TOPICALS influencers.
Influencer activity throughout the year
TOPICALS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
TOPICALS's influencer activity by month
Number of sponsored posts
TOPICALS's sponsored post volume appears to trend upward over the 12-month period, rising from 415 posts in January to 388 in December. The peak month, July, reached 871 posts, 96% higher than the monthly average of 445.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TOPICALS's sponsored influencer collaborations break down by social platform:
- TikTok: 5.3k posts (100%)
TOPICALS's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for TOPICALS.
Here are 1 examples of TOPICALS's recent sponsored collaborations (one each for TikTok).
nyxcurations x TOPICALS
![TikTok post by @nyxcurations for TOPICALS. Caption reads: [...] a new pigment fighting baddie - the....](https://images.od.modash.io/432ff0424060e5a8235dc4f7698c0aff603b3fce)
Influencer bio
📍SF Hormonal, cystic ,adult acne recs 🤎 No medical advice. 📧nikitasankar95@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.4%
- Carousels: 4.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers TOPICALS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TOPICALS's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.2% of partnerships featuring creators averaging 1K-5K views, TOPICALS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 37.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (281.6k avg views/post):
mikaimcdermott x TOPICALS
Influencer bio
beauty theorist @The Linen Service @ground silk mikai@franklynsforum.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
nyybenjin x TOPICALS
![TikTok post by @nyybenjin for TOPICALS. Caption reads: [...] a bright future show your skin love 💘....](https://images.od.modash.io/71b52cb920c94717c8e050906f9179978aacea34)
Influencer bio
My Digital Diary ®️ Product of Compton, CA 📬: nyybenjithebandhunta@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TOPICALS's repeat partnerships
Out of 3.5k unique influencers in our dataset, 126 of them (4%) posted content for TOPICALS in 3 or more separate calendar months. The most consistent partner is @lashaunbiggz, who has collaborated across 9 months with 27 total posts.
Here are 3 examples of TOPICALS's repeat influencer partnerships, with links to the sponsored content.
lashaunbiggz x TOPICALS
![TikTok post by @lashaunbiggz for TOPICALS. Caption reads: Fade dark spots with topicals started kit. [...].](https://images.od.modash.io/c4b771c4aeee3a07a8f2bd4ab86dc776a7a08bab)
![TikTok post by @lashaunbiggz for TOPICALS. Caption reads: [...] Beauty @rosenskincare @TOPICALS.](https://images.od.modash.io/b86f189ff1a3803a8e52750980e0acffe327721b)
sallyallure x TOPICALS
![TikTok post by @sallyallure for TOPICALS. Caption reads: [...] student🩺 my fave lip balm @TOPICALS.](https://images.od.modash.io/c49bd8fef6cab3030e1f72503350efd27817e332)
![TikTok post by @sallyallure for TOPICALS. Caption reads: [...] @Marviano Cosmetics & @TOPICALS on the lips.](https://images.od.modash.io/9d322c9850437a4a02165dc3ddcf9a581b381bca)
carollynndesigns x TOPICALS
![TikTok post by @carollynndesigns for TOPICALS. Caption reads: Do you use topicals for a skincare routine? [...].](https://images.od.modash.io/939168a493ca0b07ac4e5fe59f5c5e98fa971b01)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
TOPICALS's influencer activity vs. related brands
TOPICALS competes with First Aid Beauty and The INKEY List in problem-solution skincare that targets concerns like irritation, acne, and barrier repair. These brands win through creator-led education, real-skin storytelling, and visible-results product trials.
Total influencer content
TOPICALS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Theinkeylist leads with 7.2k sponsored posts, significantly outpacing TOPICALS (5.3k posts) and First Aid Beauty (4.8k posts). Across all three brands, the average volume is 5.8k posts, indicating mature, scaled influencer programs.
By social platform
TOPICALS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Theinkeylist leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Theinkeylist at 6.2k, TOPICALS at 5.3k, First Aid Beauty at 4k posts. TOPICALS's activity is particularly concentrated on TikTok. On Instagram and YouTube, TOPICALS has no posts while First Aid Beauty and Theinkeylist have hundreds of posts on Instagram and dozens on YouTube.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- First Aid Beauty's Influencer Marketing Strategy
- Theinkeylist's Influencer Marketing Strategy
- OUAI's Influencer Marketing Strategy
- Showpo's Influencer Marketing Strategy
- Glossier's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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