TOPICALS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.9k pieces of influencer content sponsored by TOPICALS over the last 12 months.
This report breaks down where & how TOPICALS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TOPICALS, see here: TOPICALS influencers.
Influencer activity throughout the year
TOPICALS's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
TOPICALS's influencer activity by month
Number of sponsored posts
TOPICALS's influencer activity appears to have tapered over the year, from 51 posts in January down to 104 in December. May was the busiest month at 594 posts, 146% above the monthly average.
TOPICALS's influencer activity by month (views)
Total views on sponsored video posts
March generated the most views at 5.9M, while January recorded the least at 66.3k. Across all tracked posts in the 12-month window, average views per post were 11.4k. Interestingly, the highest-view month (March) does not align with peak post volume (May), which could indicate performance differences across months. The top-performing tracked post, by @alesthetician, generated 2.2M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TOPICALS's sponsored influencer collaborations break down by social platform:
- TikTok: 2.7k posts (93%)
- Instagram: 196 posts (6.8%)
- YouTube: 6 posts (0.2%)
TOPICALS's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for TOPICALS.
Here are 3 examples of TOPICALS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
christine.elizabeth x TOPICALS
![Instagram post by @christine.elizabeth for TOPICALS. Caption reads: [...] the glow. Get the Faded Bundle now at....](https://images.od.modash.io/1c15819b1c7159db5fb4c756f276f5dca9b0ead5)
Influencer bio
Stay Healthy & Wealthy✨ 📍Miami | LA | NYC Beauty • Lifestyle • Finance | Ex-Wall Street christine@thefinancebaddie.com
Collaboration metrics
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alesthetician x TOPICALS
Influencer bio
🇻🇪🇺🇸 Houston, TX📍 alestheticiantx@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
FashionSteeleNYC x TOPICALS
![YouTube post by @FashionSteeleNYC for TOPICALS. Caption reads: [...] with another vlog in partnership with....](https://images.od.modash.io/e67dbf7c6e66a4b55eb6d8354a096ce9bfd4e91f)
Influencer bio
A beautifully curated life — travel, home, fashion, solitude, abundance VIDEOS EVERY SUNDAY & WEDNESDAY SHOP ALL MY OUTFITS HERE: https://www.shopltk.com/explore/monroesteele EMAIL FOR BUSINESS INQUIRIES ONLY: Monroe.Steele@gmail.com @monroesteele on all platforms
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.7%
- Carousels: 1.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers TOPICALS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TOPICALS's influencers average views (TikTok)
Based on each influencer's average views per post
With 60.3% of partnerships featuring creators averaging <1K views, TOPICALS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (248.5k avg views/post):
7cristinarenee x TOPICALS
![TikTok post by @7cristinarenee for TOPICALS. Caption reads: [...] serum is now odorless! Faded by @TOPICALS....](https://images.od.modash.io/d92009055138f9ad993a390b4af0b95fb21689e8)
Influencer bio
Atl📍 Esthetician🧖🏾♀️ Beauty | Wellness✨ 💌mgmt@cristinarenee.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
its_kenvie x TOPICALS
![TikTok post by @its_kenvie for TOPICALS. Caption reads: [...] results came fast!!! Hope this helps....](https://images.od.modash.io/4739f50b2c06c29ba8ecbd5e2eaef05fb4e06994)
Influencer bio
Fragrance | Skincare | Fashion ItsKenviePR@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TOPICALS's repeat partnerships
Out of 2k unique influencers in our dataset, 67 of them (3%) posted content for TOPICALS in 3 or more separate calendar months. The most consistent partner is @lashaunbiggz, who has collaborated across 8 months with 28 total posts.
Here are 3 examples of TOPICALS's repeat influencer partnerships, with links to the sponsored content.
lashaunbiggz x TOPICALS
![TikTok post by @lashaunbiggz for TOPICALS. Caption reads: [...] Beauty @rosenskincare @TOPICALS .](https://images.od.modash.io/b86f189ff1a3803a8e52750980e0acffe327721b)
fromlolawithlove x TOPICALS
![TikTok post by @fromlolawithlove for TOPICALS. Caption reads: @TOPICALS this should really be a kit! [...].](https://images.od.modash.io/8d18becdb8c5845c12d6692599a3996cdb3d4273)
![TikTok post by @fromlolawithlove for TOPICALS. Caption reads: [...] my go to products I love @TOPICALS #faded....](https://images.od.modash.io/784492f82e602aae2780f73ad6068d879e27887d)
![TikTok post by @fromlolawithlove for TOPICALS. Caption reads: [...] #hirsutism caused by #pcos. @TOPICALS....](https://images.od.modash.io/1883708e209698ab126d9cabc2f2968e80bf9060)
michelleaescobar x TOPICALS
![Instagram post by @michelleaescobar for TOPICALS. Caption reads: [...] just landed on my doorstep📦 @topicals sent....](https://images.od.modash.io/a2e093dc8140743511d2cdc188ff017ef377dc63)
![Instagram post by @michelleaescobar for TOPICALS. Caption reads: [...] my 1 week commitment with @topicals Clearly....](https://images.od.modash.io/4e4cca72fb3c8ba7aba663ac2b7907e7921317b2)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where TOPICALS had the most influencer activity. 74.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.8%)
- Nigeria (4.3%)
- Canada (3.9%)
TOPICALS's influencer activity by market
Here is another example of TOPICALS collaborating with an influencer in United States.
cabrina_dixon x TOPICALS
![TikTok post by @cabrina_dixon for TOPICALS. Caption reads: [...] #asmrsounds #summer @Amazon @HYDROJUG....](https://images.od.modash.io/25678226214466b5acf5622eeeadcf22b2b70ea9)
TOPICALS's influencer activity vs. related brands
Topicals, First Aid Beauty, and The INKEY List all target skin concerns with dermatologist-adjacent messaging and highly review-driven social content. They compete for similar skincare shoppers who rely on creator education and before/after validation.
Total influencer content
TOPICALS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
TOPICALS leads with 2.9k sponsored posts, significantly outpacing Theinkeylist (1.7k posts) and First Aid Beauty (1.2k posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments. TOPICALS has more than twice as many total posts as First Aid Beauty and Theinkeylist.
By social platform
TOPICALS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
TOPICALS leads on TikTok and YouTube, while Theinkeylist leads on Instagram. The gap is most notable on TikTok, with TOPICALS at 2.7k, Theinkeylist at 1.4k, First Aid Beauty at 996 posts. TOPICALS's activity is particularly concentrated on TikTok. On TikTok, TOPICALS has nearly twice as many posts as Theinkeylist and far more than First Aid Beauty.
By geographical market
TOPICALS vs. related brands influencer activity (by country)
Estimated sponsored posts in TOPICALS's top markets
TOPICALS has the highest estimated sponsored-post volume in United States (2.1k posts, 74.1%), Nigeria (124 posts, 4.3%), while Theinkeylist has the highest estimated sponsored-post volume in United Kingdom (347 posts, 20.1%), Canada (67 posts, 3.9%), while First Aid Beauty leads in France with 77 posts (6.3%). Looking at United States specifically, the split is TOPICALS at 2.1k posts (74.1%), Theinkeylist at 772 posts (44.7%), First Aid Beauty at 648 posts (52.8%). TOPICALS's strength in United States may indicate a home-market focus, while Theinkeylist shows broader regional investment.
Read more influencer strategy breakdowns
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