TOPICALS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.8k pieces of influencer content sponsored by TOPICALS over the last 12 months.
This report breaks down where & how TOPICALS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TOPICALS, see here: TOPICALS influencers.
Influencer activity throughout the year
TOPICALS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
TOPICALS's influencer activity by month
Number of sponsored posts
TOPICALS's sponsored post volume appears to trend upward over the 12-month period, rising from 412 posts in January to 390 in December. The peak month, June, reached 934 posts, 93% higher than the monthly average of 483.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TOPICALS's sponsored influencer collaborations break down by social platform:
- TikTok: 5.8k posts (99.4%)
- YouTube: 34 posts (0.6%)
TOPICALS's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for TOPICALS.
Here are 2 examples of TOPICALS's recent sponsored collaborations (one each for TikTok, YouTube).
nyxcurations x TOPICALS
![TikTok post by @nyxcurations for TOPICALS. Caption reads: [...] a new pigment fighting baddie - the....](https://images.od.modash.io/432ff0424060e5a8235dc4f7698c0aff603b3fce)
Influencer bio
📍chicago beauty and lifestyle put together...most days nakiasunshinecollabs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
kyshirachirimatv x TOPICALS
![YouTube post by @kyshirachirimatv for TOPICALS. Caption reads: [...] confident skin all summer 2025 🌸✨ The....](https://images.od.modash.io/36ea8920b8a828a7ea1bcca55b28bd76228e3207)
Influencer bio
Welcome to my cozy corner of beauty🧖🏽♀️🫧🖤 I create natural hair + skincare routines for women who love soft, simple, aesthetic self-care. From low-porosity hair tips to glow-boosting skincare, I show real results and real routines. ❥ Weekly cozy beauty uploads ❥ Amazon finds + must-haves Business inquiries: Kyshira.Chirima@hotmail.com Subscribe and glow with me 🫶🏽 Instagram: @Kyshira.Chirima TikTok: @Kyshira.chirima Pinterest: Kyshirachirima
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.8%
- Carousels: 5.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers TOPICALS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TOPICALS's influencers average views (TikTok)
Based on each influencer's average views per post
With 39.8% of partnerships featuring creators averaging <1K views, TOPICALS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 37%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (655.3k avg views/post):
kristynhoffman96 x TOPICALS
![TikTok post by @kristynhoffman96 for TOPICALS. Caption reads: [...] routine starts in the shower with the....](https://images.od.modash.io/e9b6b8e7f053658033a42c3bd12333b9d216c466)
Influencer bio
Kristyn.Hoffman@cycle.media licensed esthetician - LV 📍 IG- kristynhoffman
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
nyybenjin x TOPICALS
![TikTok post by @nyybenjin for TOPICALS. Caption reads: [...] a bright future show your skin love 💘....](https://images.od.modash.io/71b52cb920c94717c8e050906f9179978aacea34)
Influencer bio
My Digital Diary ®️ Product of Compton, CA 📬: nyybenjithebandhunta@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TOPICALS's repeat partnerships
Out of 3.8k unique influencers in our dataset, 140 of them (4%) posted content for TOPICALS in 3 or more separate calendar months. The most consistent partner is @lashaunbiggz, who has collaborated across 10 months with 32 total posts.
Here are 3 examples of TOPICALS's repeat influencer partnerships, with links to the sponsored content.
lashaunbiggz x TOPICALS
![TikTok post by @lashaunbiggz for TOPICALS. Caption reads: Fade dark spots with topicals started kit. [...].](https://images.od.modash.io/c4b771c4aeee3a07a8f2bd4ab86dc776a7a08bab)
![TikTok post by @lashaunbiggz for TOPICALS. Caption reads: [...] Beauty @rosenskincare @TOPICALS.](https://images.od.modash.io/b86f189ff1a3803a8e52750980e0acffe327721b)
sallyallure x TOPICALS
![TikTok post by @sallyallure for TOPICALS. Caption reads: [...] student🩺 my fave lip balm @TOPICALS.](https://images.od.modash.io/c49bd8fef6cab3030e1f72503350efd27817e332)
![TikTok post by @sallyallure for TOPICALS. Caption reads: [...] @Marviano Cosmetics & @TOPICALS on the lips.](https://images.od.modash.io/9d322c9850437a4a02165dc3ddcf9a581b381bca)
carollynndesigns x TOPICALS
![TikTok post by @carollynndesigns for TOPICALS. Caption reads: Do you use topicals for a skincare routine? [...].](https://images.od.modash.io/939168a493ca0b07ac4e5fe59f5c5e98fa971b01)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where TOPICALS had the most influencer activity. 79.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Jamaica (5.5%)
- United Kingdom (4.6%)
- Canada (4.1%)
TOPICALS's influencer activity by market
Here is another example of TOPICALS collaborating with an influencer in United States.
nakia.sunshine x TOPICALS
TOPICALS's influencer activity vs. related brands
First Aid Beauty and DRMTLGY overlap with Topicals on problem-solution skincare and sensitive-skin audiences, competing via clinical claims and creator-led before/after education.
Total influencer content
TOPICALS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
DRMTLGY leads with 10.9k sponsored posts, significantly outpacing TOPICALS (5.8k posts) and First Aid Beauty (4.5k posts). Across all three brands, the average volume is 7.1k posts, indicating mature, scaled influencer programs.
By social platform
TOPICALS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
TOPICALS leads on YouTube, while DRMTLGY has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with DRMTLGY at 9.5k, TOPICALS at 5.8k, First Aid Beauty at 3.8k posts. TOPICALS's activity is particularly concentrated on TikTok. TOPICALS has far fewer Instagram posts than First Aid Beauty and DRMTLGY, and DRMTLGY has far more TikTok posts than the other brands.
By geographical market
TOPICALS vs. related brands influencer activity (by country)
Estimated sponsored posts in TOPICALS's top markets
DRMTLGY has the highest estimated sponsored-post volume in United States (7.4k posts, 67.9%), United Kingdom (567 posts, 5.2%), Canada (545 posts, 5%), suggesting a North America focus, while TOPICALS leads in Jamaica with 319 posts (5.5%), while First Aid Beauty leads in France with 268 posts (6%). Looking at United States specifically, the split is DRMTLGY at 7.4k posts (67.9%), TOPICALS at 4.6k posts (79.5%), First Aid Beauty at 2.4k posts (53.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- First Aid Beauty's Influencer Marketing Strategy
- DRMTLGY's Influencer Marketing Strategy
- OUAI's Influencer Marketing Strategy
- Showpo's Influencer Marketing Strategy
- Glossier's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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