TOPICALS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.3k pieces of influencer content sponsored by TOPICALS over the last 12 months.
This report breaks down where & how TOPICALS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TOPICALS, see here: TOPICALS influencers.
Influencer activity throughout the year
TOPICALS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
TOPICALS's influencer activity by month
Number of sponsored posts
TOPICALS's sponsored post volume peaks in November with 646 posts, 80% higher than the monthly average of 358. September recorded the lowest activity at 126 posts, 65% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TOPICALS's sponsored influencer collaborations break down by social platform:
- TikTok: 4.3k posts (99.1%)
- YouTube: 40 posts (0.9%)
TOPICALS's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for TOPICALS.
Here are 2 examples of TOPICALS's recent sponsored collaborations (one each for TikTok, YouTube).
nyxcurations x TOPICALS
![TikTok post by @nyxcurations for TOPICALS. Caption reads: [...] a new pigment fighting baddie - the....](https://images.od.modash.io/432ff0424060e5a8235dc4f7698c0aff603b3fce)
Influencer bio
📍SF Hormonal, cystic ,adult acne recs 🤎 No filters. Ever. No medical advice. 📧nikitasankar95@gmail.com
Collaboration metrics
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missmandaa x TOPICALS
![YouTube post by @missmandaa for TOPICALS. Caption reads: [...] off Truly Beauty AMANDAH for 15% off....](https://images.od.modash.io/6c577c81d08ffa01f340026caaacc0fb8ffebd32)
Influencer bio
♥︎ Hey babes ♥︎ My name is Amanda & I love all things pink, girly, makeup, fragrance and beauty!🌸💕🎀👛 I post tutorials, hauls, reviews, unboxings and more! I hope you stick around 🫶🏻 Subscribe to my channel and join my little YouTube family ♥︎ Be sure to follow me on my other socials : ✨Instagram @amandaa_harrison ✨TikTok @amandaa_harrison 📧Business email amanda_xox13@hotmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.1%
- Carousels: 3.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers TOPICALS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TOPICALS's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.1% of partnerships featuring creators averaging 1K-5K views, TOPICALS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 34.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (222.2k avg views/post):
kheumani0 x TOPICALS
![TikTok post by @kheumani0 for TOPICALS. Caption reads: [...] friendly soft beat🎀 @elfcosmetics @TOPICALS....](https://images.od.modash.io/2e659ff140cbaf3a58b247e648f56fbeb287103a)
Influencer bio
contact@fromkheumani.com Chicago
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
psychictexas x TOPICALS
Influencer bio
This is my only account I don’t have a back up account Contact info ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TOPICALS's repeat partnerships
Out of 2.8k unique influencers in our dataset, 85 of them (3%) posted content for TOPICALS in 3 or more separate calendar months. The most consistent partner is @lashaunbiggz, who has collaborated across 7 months with 20 total posts.
Here are 3 examples of TOPICALS's repeat influencer partnerships, with links to the sponsored content.
lashaunbiggz x TOPICALS
![TikTok post by @lashaunbiggz for TOPICALS. Caption reads: #topicals #giftset [...].](https://images.od.modash.io/af3d795dd09f47979841d4b4692bec4357eed2d9)
brittbratstyles x TOPICALS
![TikTok post by @brittbratstyles for TOPICALS. Caption reads: [...] Hair Removal #ingrownhair @TOPICALS.](https://images.od.modash.io/7895fd79739677c4e8d2f6241f0252c8ed61895e)
kemlyneikaa123 x TOPICALS
![TikTok post by @kemlyneikaa123 for TOPICALS. Caption reads: [...] #tiktokshopblackfriday #topicals #faded....](https://images.od.modash.io/f056fb49e40ef0f676f20bd10263935498bcaadf)
![TikTok post by @kemlyneikaa123 for TOPICALS. Caption reads: Replying to @atnoualz @TOPICALS #faded [...].](https://images.od.modash.io/f929fda732659abadb20b0da7135cfe1c264da5b)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where TOPICALS had the most influencer activity. 73.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Nigeria (8.6%)
- United Kingdom (7.6%)
- Canada (4.3%)
TOPICALS's influencer activity by market
Here is another example of TOPICALS collaborating with an influencer in United States.
ladietiktokshop x TOPICALS
![TikTok post by @ladietiktokshop for TOPICALS. Caption reads: [...] ✨ Faded but never forgotten! ✨ This....](https://images.od.modash.io/0a8a2034226da98712f21f813319bcf55c19e3f8)
TOPICALS's influencer activity vs. related brands
First Aid Beauty and Theinkeylist compete with TOPICALS in problem-solution skincare that wins via education, reviews, and dermatologist/creator credibility. They address similar concerns and compete for the same routine placement in skincare content.
Total influencer content
TOPICALS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Theinkeylist leads with 9.1k sponsored posts, significantly outpacing First Aid Beauty (5.4k posts) and TOPICALS (4.3k posts). Across all three brands, the average volume is 6.3k posts, indicating mature, scaled influencer programs.
By social platform
TOPICALS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Theinkeylist leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Theinkeylist at 7.8k, First Aid Beauty at 4.5k, TOPICALS at 4.3k posts. TOPICALS's activity is particularly concentrated on TikTok. Instagram posts are not available for TOPICALS in this dataset, while First Aid Beauty and Theinkeylist show substantial Instagram activity.
By geographical market
TOPICALS vs. related brands influencer activity (by country)
Estimated sponsored posts in TOPICALS's top markets
Theinkeylist has the highest estimated sponsored-post volume in United States (3.8k posts, 42.4%), United Kingdom (1.9k posts, 20.5%), India (408 posts, 4.5%), while TOPICALS leads in Nigeria with 369 posts (8.6%), while First Aid Beauty leads in France with 297 posts (5.5%). Looking at United States specifically, the split is Theinkeylist at 3.8k posts (42.4%), TOPICALS at 3.1k posts (73.2%), First Aid Beauty at 2.8k posts (51.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- First Aid Beauty's Influencer Marketing Strategy
- Theinkeylist's Influencer Marketing Strategy
- OUAI's Influencer Marketing Strategy
- Showpo's Influencer Marketing Strategy
- Glossier's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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