Based BodyWorks Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 29.7k pieces of influencer content sponsored by Based BodyWorks over the last 12 months.

This report breaks down where & how Based BodyWorks invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Based BodyWorks, see here: Based BodyWorks influencers.

Influencer activity throughout the year

Based BodyWorks's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Based BodyWorks's influencer output appears relatively consistent throughout the year, averaging about 2.5k sponsored posts per month. June recorded the highest volume at 3.3k posts (34% above average), while July was the quietest at 1.7k posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Based BodyWorks's sponsored influencer collaborations break down by social platform:

• TikTok: 29.7k posts (99.8%)
• YouTube: 55 posts (0.2%)

TikTok influencer marketing is a clear focus for Based BodyWorks.

Here are 2 examples of Based BodyWorks's recent sponsored collaborations (one each for TikTok, YouTube).

big_d_dealss x Based BodyWorks

big_d_dealss

@big_d_dealss

31 Mar, 26

16.8M

310.6k

@BASED #Based #Texture #Powder #Sale #TikTokShop

Influencer bio

Finding the best deals on TikTokShop!

Collaboration metrics

Post views16.8M

Post EMV $351.5k

More influencer data

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MikeMajlakVlogs x Based BodyWorks

MikeMajlakVlogs

@MikeMajlakVlogs

18 Apr, 26

319.7k

10.5k

Use code MIKEM for 20% off at and get a free toiletry bag when you buy a set! on today’s episode, we venture once again into the depths of coachella valley for the annual clout festival known as weekend one where we are faced with several extreme obstacles ranging from poisonous fish to numerous burgers to perilous women, until we are transported back to los angeles to link up with an aussie goddess to play with some kittens and eat more burgers. GET BREATH DEATH HERE: follow 10/10burger on instagram: follow my food page: ​ so you work the night shift? so do we. we can get thru this together. a random collection of news, stories, weather, and other random unplanned happenings. and tons of buttery toast. follow the night shift gaming channel: ADD ME ON: INSTAGRAM: TWITTER:

Influencer bio

brands contact mikemajlakbiz@gmail.com

Collaboration metrics

Post views319.7k

Post EMV $10.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 33.1% of partnerships featuring creators averaging <1K views, Based BodyWorks's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 27%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.6M avg views/post):

d.kosnevich x Based BodyWorks

d.kosnevich

@d.kosnevich

28 Jun, 26

633.3k

3.8k

How to shave the right way #shaving #facialhair #fyp @BASED

Influencer bio

📩 kosnevichd@gmail.com

Collaboration metrics

Post views633.3k

Post EMV $12.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.7k avg views/post):

largefeller x Based BodyWorks

largefeller

@largefeller

28 May, 26

14k

2.4k

W sea salt spray #based #basedbodyworks @BASED

Influencer bio

Code large:@Triumph Athletic | @Psycho_Pharma | @ASCENSION ATHLETICS. Code Isaac: @UPR Tech

Collaboration metrics

Post views14.0k

Post EMV $400

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Based BodyWorks's repeat partnerships

albert4kt x Based BodyWorks

albert4kt

@albert4kt

22 Mar, 26

725.5k

3.6k

#basedbodyworks @BASED straight to wavy [...]

albert4kt

@albert4kt

17 Oct, 25

478.8k

2.7k

#basedbodyworks @BASED modern mullet [...]

albert4kt

@albert4kt

04 Jan, 26

477.6k

2.5k

#basedbodyworks @BASED

evancutz x Based BodyWorks

evancutz

@evancutz

06 Dec, 25

1.3M

17.8k

Pomade really the new method 😮‍💨🙏 #stylinghair #pomade #based #fyp @BASED

evancutz

@evancutz

06 Sep, 25

1.1M

15.2k

[...] #16guard #based @Based Bodyworks

evancutz

@evancutz

06 Aug, 25

428.5k

3.1k

[...] #hair #styling #viral @Based Bodyworks

shoplikejse x Based BodyWorks

shoplikejse

@shoplikejse

23 Sep, 25

28.9k

52

[...] Best time to get some @Based Bodyworks

shoplikejse

@shoplikejse

24 Sep, 25

24.4k

58

[...] routine to fix bed head @Based Bodyworks

shoplikejse

@shoplikejse

26 Sep, 25

22.2k

49

@Based Bodyworks

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (10.9%)
• Canada (7.9%)
• United Kingdom (7.5%)

Here is another example of Based BodyWorks collaborating with an influencer in United States.

chopcinematics x Based BodyWorks

chopcinematics

@chopcinematics

04 Aug, 25

12.6M

607.8k

[...] SALE NOW NO EXCUSES! #fyp #ai #veo3 #basedbodyworks #hair @Based Bodyworks

Based BodyWorks's influencer activity vs. related brands

Based BodyWorks competes with Saltair and Sol de Janeiro in body care that’s marketed through sensorial textures, scents, and routine content. These brands often win via creator demonstrations, “body care layering,” and viral product moments.

Total influencer content

Based BodyWorks leads with 29.7k sponsored posts, significantly outpacing Saltair (22.8k posts) and Sol de Janeiro (11k posts). Across all three brands, the average volume is 21.2k posts, indicating mature, scaled influencer programs. Based BodyWorks has nearly three times as many total posts as Sol de Janeiro.

By social platform

Based BodyWorks leads on TikTok, while Sol de Janeiro has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Based BodyWorks at 29.7k, Saltair at 21.3k, Sol de Janeiro at 7.4k posts. Based BodyWorks's activity is particularly concentrated on TikTok. TikTok accounts for almost all Based BodyWorks posts, while Instagram has none for Based BodyWorks but thousands for Sol de Janeiro and over a thousand for Saltair.

By geographical market

Based BodyWorks has the highest estimated sponsored-post volume in United States (19k posts, 63.4%), India (3.2k posts, 10.9%), Canada (2.3k posts, 7.9%), suggesting a North America focus, while Saltair has the highest estimated sponsored-post volume in United Kingdom (2.2k posts, 9.5%), Brazil (640 posts, 2.8%), while Sol de Janeiro leads in France with 872 posts (7.9%). Looking at United States specifically, the split is Based BodyWorks at 19k posts (63.4%), Saltair at 16k posts (72.1%), Sol de Janeiro at 3.9k posts (35.6%). Based BodyWorks's strength in United States may indicate a home-market focus, while Saltair shows broader regional investment.