Based BodyWorks Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 31.4k pieces of influencer content sponsored by Based BodyWorks over the last 12 months.
This report breaks down where & how Based BodyWorks invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Based BodyWorks, see here: Based BodyWorks influencers.
Influencer activity throughout the year
Based BodyWorks's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Based BodyWorks's influencer activity by month
Number of sponsored posts
Based BodyWorks's influencer output appears relatively consistent throughout the year, averaging about 2.6k sponsored posts per month. June recorded the highest volume at 3.4k posts (33% above average), while August was the quietest at 2k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Based BodyWorks's sponsored influencer collaborations break down by social platform:
- TikTok: 31.4k posts (99.8%)
- YouTube: 57 posts (0.2%)
Based BodyWorks's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Based BodyWorks.
Here are 2 examples of Based BodyWorks's recent sponsored collaborations (one each for TikTok, YouTube).
big_d_dealss x Based BodyWorks
Influencer bio
Best Deals On Tiktokshop
Collaboration metrics
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LouisaNicola x Based BodyWorks
![YouTube post by @LouisaNicola for Based BodyWorks. Caption reads: [...] Use code NEURO25 for a $25 credit BASED....](https://images.od.modash.io/ffb368f9e538f16fbf3e45e9b1fdda9c3738c268)
Influencer bio
Interviews with the World's Leaders in Brain Science. Hosted by Louisa Nicola.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.1%
- Carousels: 1.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Based BodyWorks are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based BodyWorks's influencers average views (TikTok)
Based on each influencer's average views per post
Based BodyWorks's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.7M avg views/post):
d.kosnevich x Based BodyWorks
Influencer bio
📩 kosnevichd@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
whoismilad x Based BodyWorks
![TikTok post by @whoismilad for Based BodyWorks. Caption reads: [...] you ain’t shinin you ain’t applying @Based....](https://images.od.modash.io/2a64c2fe30bcca59177bb6b4d2c4657d7daf97df)
Influencer bio
✉️ : artofreselling@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Based BodyWorks's repeat partnerships
Out of 1.8k unique influencers in our dataset, 550 of them (30%) posted content for Based BodyWorks in 3 or more separate calendar months. The most consistent partner is @albert4kt, who has collaborated across 13 months with 295 total posts.
Here are 3 examples of Based BodyWorks's repeat influencer partnerships, with links to the sponsored content.
albert4kt x Based BodyWorks
![TikTok post by @albert4kt for Based BodyWorks. Caption reads: #basedbodyworks @BASED straight to wavy [...].](https://images.od.modash.io/9e7dcc815d8ad046b06e1666fd6d6286a00b71a8)
![TikTok post by @albert4kt for Based BodyWorks. Caption reads: #basedbodyworks @BASED modern mullet [...].](https://images.od.modash.io/9a050687ba1615c7eccd7c32d45662f410b54149)
dioscurls x Based BodyWorks
![TikTok post by @dioscurls for Based BodyWorks. Caption reads: [...] #curlyhairroutine #basedbodyworks @BASED.](https://images.od.modash.io/bb4d8e2c692ecdcdadd784fbf68ec27aebdeec7a)
![TikTok post by @dioscurls for Based BodyWorks. Caption reads: [...] #fyp #viral #curlyhair #basedbodyworks.](https://images.od.modash.io/198e4c7e33f97b949e1f1f94a5f5b2432950337a)
frizznotrizz x Based BodyWorks
![TikTok post by @frizznotrizz for Based BodyWorks. Caption reads: [...] 👍 @BASED #curlyhair #basedbodyworks....](https://images.od.modash.io/5bb60044a63007115fe340b433fd9a5d48d037a9)
![TikTok post by @frizznotrizz for Based BodyWorks. Caption reads: [...] #curlyhairtutorial #basedbodyworks #3ahair.](https://images.od.modash.io/e3cce6ba781506daece1d388c130ea42055fe467)
![TikTok post by @frizznotrizz for Based BodyWorks. Caption reads: [...] #curlyhead #curlyheads #basedbodyworks....](https://images.od.modash.io/ef44352de1ebfe2a34a29f761ea1026a9163b5a2)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Based BodyWorks had the most influencer activity. 64.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.9%)
- Canada (7.5%)
- India (6.1%)
Based BodyWorks's influencer activity by market
Here is another example of Based BodyWorks collaborating with an influencer in United States.
stash2.0 x Based BodyWorks
Based BodyWorks's influencer activity vs. related brands
Based BodyWorks overlaps with Saltair and Native in body care and deodorant, categories that thrive on scent, texture, and routine-based influencer storytelling. They compete for the same consumers looking for elevated everyday personal care with strong social proof.
Total influencer content
Based BodyWorks vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Based BodyWorks leads with 31.4k sponsored posts, significantly outpacing Saltair (22.1k posts) and Native (7.8k posts). Across all three brands, the average volume is 20.4k posts, indicating mature, scaled influencer programs. Based BodyWorks has more total posts than Saltair and Native, and Native has fewer total posts than the other two brands.
By social platform
Based BodyWorks vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Based BodyWorks leads on TikTok and YouTube, while Saltair leads on Instagram. The gap is most notable on TikTok, with Based BodyWorks at 31.4k, Saltair at 20.4k, Native at 7.8k posts. Based BodyWorks's activity is particularly concentrated on TikTok. Most posts for all three brands are on TikTok, with Based BodyWorks far higher than Saltair and Native.
By geographical market
Based BodyWorks vs. related brands influencer activity (by country)
Estimated sponsored posts in Based BodyWorks's top markets
Based BodyWorks has the highest estimated sponsored-post volume in United States (20k posts, 64.2%), United Kingdom (2.5k posts, 7.9%), Canada (2.4k posts, 7.5%), suggesting a North America focus, while Saltair leads in Brazil with 861 posts (3.9%). Looking at United States specifically, the split is Based BodyWorks at 20k posts (64.2%), Saltair at 16k posts (73.7%), Native at 5.7k posts (73.2%). Based BodyWorks's strength in United States and United Kingdom may indicate a home-market focus, while Saltair shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Saltair's Influencer Marketing Strategy
- Native's Influencer Marketing Strategy
- OH POLLY's Influencer Marketing Strategy
- PetSnowy's Influencer Marketing Strategy
- About-face Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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