Based BodyWorks Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 23.2k pieces of influencer content sponsored by Based BodyWorks over the last 12 months.
This report breaks down where & how Based BodyWorks invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Based BodyWorks, see here: Based BodyWorks influencers.
Influencer activity throughout the year
Based BodyWorks's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Based BodyWorks's influencer activity by month
Number of sponsored posts
Based BodyWorks's sponsored post volume peaks in January with 2.9k posts, 52% higher than the monthly average of 1.9k. May recorded the lowest activity at 646 posts, 66% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Based BodyWorks's sponsored influencer collaborations break down by social platform:
- TikTok: 23.2k posts (100%)
- YouTube: 7 posts (0%)
Based BodyWorks's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Based BodyWorks.
Here are 2 examples of Based BodyWorks's recent sponsored collaborations (one each for TikTok, YouTube).
chopcinematics x Based BodyWorks
![TikTok post by @chopcinematics for Based BodyWorks. Caption reads: [...] SALE NOW NO EXCUSES! #fyp #ai #veo3....](https://images.od.modash.io/4357e9b8b55a4dce4489273e9f51e9f7f09ec74f)
Influencer bio
biz inquiries: chvpstix@gmail.com
Collaboration metrics
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powEnvy x Based BodyWorks
Influencer bio
i just wanna play games in peace https://discord.gg/powenvy
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.8%
- Carousels: 3.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Based BodyWorks are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based BodyWorks's influencers average views (TikTok)
Based on each influencer's average views per post
With 36.5% of partnerships featuring creators averaging <1K views, Based BodyWorks's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 26.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.2M avg views/post):
cartdabart x Based BodyWorks
Influencer bio
21📍OH youtube: carter.folian snap+insta: carterfolian more content: @notcarterfolian 50% OFF MY CLOTHING BRAND⬇️⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
sshanemalley x Based BodyWorks
Influencer bio
dm for advice @BASED
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Based BodyWorks's repeat partnerships
Out of 1.8k unique influencers in our dataset, 380 of them (21%) posted content for Based BodyWorks in 3 or more separate calendar months. The most consistent partner is @ethentrip, who has collaborated across 13 months with 78 total posts. @dex.got.deals alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of Based BodyWorks's repeat influencer partnerships, with links to the sponsored content.
ethentrip x Based BodyWorks
evancutz x Based BodyWorks
![TikTok post by @evancutz for Based BodyWorks. Caption reads: [...] #clay #based #fyp #viral @Based Bodyworks.](https://images.od.modash.io/1aa651ca1eff2a5c375329b9560801ab2988b17f)
![TikTok post by @evancutz for Based BodyWorks. Caption reads: [...] #seasaltspray #fyp #viral @Based Bodyworks.](https://images.od.modash.io/ccea6e311768de9682fc3e0c1fb663043872dc0e)
frizznotrizz x Based BodyWorks
![TikTok post by @frizznotrizz for Based BodyWorks. Caption reads: [...] get curly hair wowww🫢 @Based Bodyworks....](https://images.od.modash.io/a22f9b5ffb09ad4a4dc5523cf8a4b990e3bf22a8)
![TikTok post by @frizznotrizz for Based BodyWorks. Caption reads: [...] 👍 @BASED #curlyhair #basedbodyworks....](https://images.od.modash.io/5bb60044a63007115fe340b433fd9a5d48d037a9)
![TikTok post by @frizznotrizz for Based BodyWorks. Caption reads: [...] #curlyhairtutorial #basedbodyworks #3ahair.](https://images.od.modash.io/e3cce6ba781506daece1d388c130ea42055fe467)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Based BodyWorks had the most influencer activity. 66.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Philippines (13.3%)
- United Kingdom (8.4%)
- Canada (5.9%)
Based BodyWorks's influencer activity by market
Here is another example of Based BodyWorks collaborating with an influencer in United States.
big_d_deals x Based BodyWorks
Based BodyWorks's influencer activity vs. related brands
Based BodyWorks aligns with Truly Beauty and Saltair in body care that leans into sensorial routines and social-friendly product visuals. These brands often compete for the same TikTok/Instagram beauty audiences via UGC-heavy influencer launches.
Total influencer content
Based BodyWorks vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Based BodyWorks leads with 23.2k sponsored posts, marginally ahead of Saltair (22.6k posts) and Truly Beauty (9.5k posts). Across all three brands, the average volume is 18.4k posts, indicating mature, scaled influencer programs.
By social platform
Based BodyWorks vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Based BodyWorks leads on TikTok, while Saltair has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Based BodyWorks at 23.2k, Saltair at 21.5k, Truly Beauty at 9.3k posts. Based BodyWorks's activity is particularly concentrated on TikTok. Based BodyWorks and Saltair are more than twice as active on TikTok as Truly Beauty.
By geographical market
Based BodyWorks vs. related brands influencer activity (by country)
Estimated sponsored posts in Based BodyWorks's top markets
Saltair has the highest estimated sponsored-post volume in United States (16k posts, 68.7%), Brazil (700 posts, 3.1%), while Based BodyWorks has the highest estimated sponsored-post volume in Philippines (3.1k posts, 13.3%), United Kingdom (1.9k posts, 8.4%), while Truly Beauty leads in Mexico with 677 posts (7.1%). Looking at United States specifically, the split is Saltair at 16k posts (68.7%), Based BodyWorks at 15k posts (66.5%), Truly Beauty at 6.2k posts (64.7%). Based BodyWorks's strength in United Kingdom may indicate a home-market focus, while Saltair shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Truly Beauty's Influencer Marketing Strategy
- Saltair's Influencer Marketing Strategy
- OH POLLY's Influencer Marketing Strategy
- PetSnowy's Influencer Marketing Strategy
- About-face Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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