Based BodyWorks Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 28.8k pieces of influencer content sponsored by Based BodyWorks over the last 12 months.

This report breaks down where & how Based BodyWorks invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Based BodyWorks, see here: Based BodyWorks influencers.

Influencer activity throughout the year

Based BodyWorks's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Based BodyWorks's influencer output appears relatively consistent throughout the year, averaging about 2.4k sponsored posts per month. April recorded the highest volume at 3k posts (27% above average), while July was the quietest at 1.4k posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Based BodyWorks's sponsored influencer collaborations break down by social platform:

• TikTok: 28.8k posts (99.8%)
• YouTube: 52 posts (0.2%)

TikTok influencer marketing is a clear focus for Based BodyWorks.

Here are 2 examples of Based BodyWorks's recent sponsored collaborations (one each for TikTok, YouTube).

big_d_dealss x Based BodyWorks

big_d_dealss

@big_d_dealss

31 Mar, 26

16.2M

301.9k

@BASED #Based #Texture #Powder #Sale #TikTokShop

Influencer bio

Finding the best deals on TikTokShop!

Collaboration metrics

Post views16.2M

Post EMV $339.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

MikeMajlakVlogs x Based BodyWorks

MikeMajlakVlogs

@MikeMajlakVlogs

18 Apr, 26

319.7k

10.5k

Use code MIKEM for 20% off at and get a free toiletry bag when you buy a set! on today’s episode, we venture once again into the depths of coachella valley for the annual clout festival known as weekend one where we are faced with several extreme obstacles ranging from poisonous fish to numerous burgers to perilous women, until we are transported back to los angeles to link up with an aussie goddess to play with some kittens and eat more burgers. GET BREATH DEATH HERE: follow 10/10burger on instagram: follow my food page: ​ so you work the night shift? so do we. we can get thru this together. a random collection of news, stories, weather, and other random unplanned happenings. and tons of buttery toast. follow the night shift gaming channel: ADD ME ON: INSTAGRAM: TWITTER:

Influencer bio

brands contact mikemajlakbiz@gmail.com

Collaboration metrics

Post views319.7k

Post EMV $10.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 34.6% of partnerships featuring creators averaging <1K views, Based BodyWorks's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 27.5%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):

humblemogger x Based BodyWorks

humblemogger

@humblemogger

02 Jun, 26

2M

115.9k

@BASED keeps face shiny and smooth #mog

Influencer bio

🇷🇺🇩🇪🇺🇦 Insta: humblemogger DISCORD/YOUTUBE/SONG ⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️

Collaboration metrics

Post views2.0M

Post EMV $45.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

perignon67 x Based BodyWorks

perignon67

@perignon67

25 May, 26

14.3k

234

@BASED

Influencer bio

Live acc @Perignon 👻 perignonbru Insta:11perignon 💌 perignon.pr@gmail.com

Collaboration metrics

Post views14.3k

Post EMV $298

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Based BodyWorks's repeat partnerships

evancutz x Based BodyWorks

evancutz

@evancutz

04 Jul, 25

3.2M

22.2k

[...] #clay #based #fyp #viral @Based Bodyworks

evancutz

@evancutz

06 Dec, 25

1.3M

17.8k

Pomade really the new method 😮‍💨🙏 #stylinghair #pomade #based #fyp @BASED

evancutz

@evancutz

06 Sep, 25

1.1M

15.2k

[...] #16guard #based @Based Bodyworks

albert4kt x Based BodyWorks

albert4kt

@albert4kt

04 Jul, 25

4.7M

23.2k

#basedbodyworks #sesaltspray [...]

albert4kt

@albert4kt

02 Jul, 25

2.5M

17.2k

#basedbodyworks #sesaltspray @Based [...]

albert4kt

@albert4kt

03 Jul, 25

1.5M

11k

#texturepowder #basedbodyworks @Based Bodyworks

kbwelll x Based BodyWorks

kbwelll

@kbwelll

26 Nov, 25

794.5k

3.3k

Pomade me #hairtutorial #mensgrooming #middlepart #asianhair #tiktokshopblackfriday @BASED

kbwelll

@kbwelll

19 Jul, 25

790.2k

2.9k

[...] flat or straight hair. @Based Bodyworks with another banger [...]

kbwelll

@kbwelll

23 Sep, 25

605.1k

2.1k

[...] #flathair #dryhair @Based Bodyworks

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (10.3%)
• Canada (8.1%)
• India (7.6%)

Here is another example of Based BodyWorks collaborating with an influencer in United States.

chopcinematics x Based BodyWorks

chopcinematics

@chopcinematics

04 Aug, 25

12.6M

607.8k

[...] SALE NOW NO EXCUSES! #fyp #ai #veo3 #basedbodyworks #hair @Based Bodyworks

Based BodyWorks's influencer activity vs. related brands

Based BodyWorks competes with Truly Beauty and Saltair in body care where sensorial textures, fragrance, and routine-based content drive discovery. These brands often win through TikTok-style demos, shower routines, and “self-care” positioning.

Total influencer content

Based BodyWorks leads with 28.8k sponsored posts, notably outpacing Saltair (23.2k posts) and Truly Beauty (10.1k posts). Across all three brands, the average volume is 20.7k posts, indicating mature, scaled influencer programs.

By social platform

Based BodyWorks leads on TikTok and YouTube, while Saltair leads on Instagram. The gap is most notable on TikTok, with Based BodyWorks at 28.8k, Saltair at 21.9k, Truly Beauty at 9.9k posts. Based BodyWorks's activity is particularly concentrated on TikTok. Based BodyWorks has far more TikTok posts than Truly Beauty and Saltair, while it has no Instagram posts in this dataset.

By geographical market

Based BodyWorks has the highest estimated sponsored-post volume in United States (19k posts, 64.6%), United Kingdom (3k posts, 10.3%), Canada (2.3k posts, 8.1%), suggesting a North America focus, while Saltair leads in Brazil with 651 posts (2.8%), while Truly Beauty leads in Mexico with 607 posts (6%). Looking at United States specifically, the split is Based BodyWorks at 19k posts (64.6%), Saltair at 17k posts (72.6%), Truly Beauty at 6.8k posts (66.9%). Based BodyWorks's strength in United States and United Kingdom may indicate a home-market focus, while Saltair shows broader regional investment.