Graza Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.0k pieces of influencer content sponsored by Graza over the last 12 months.

This report breaks down where & how Graza invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Graza, see here: Graza influencers.

Influencer activity throughout the year

Graza's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Graza's influencer output appears relatively consistent throughout the year, averaging about 163 sponsored posts per month. January recorded the highest volume at 205 posts (26% above average), while July was the quietest at 124 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Graza's sponsored influencer collaborations break down by social platform:

• Instagram: 1.1k posts (53.5%)
• TikTok: 853 posts (43.2%)
• YouTube: 64 posts (3.2%)

Instagram influencer marketing is a clear focus for Graza.

Here are 3 examples of Graza's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

menwiththepot x Graza

menwiththepot

@menwiththepot

07 Oct, 25

6.5M

68.8k

@getgraza style tomahawks.... cause we all need a [...]

Influencer bio

Forest is my Kitchen 🇵🇱 ⬇️For Collaborations ⬇️ contact@menwiththepot.com

Collaboration metrics

Post views6.5M

Post EMV $202.9k

More influencer data

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maxdelicious x Graza

maxdelicious

@maxdelicious

12 Feb, 26

8.5M

346.3k

[...] full recipe on my substack HOT SIDE @Graza with the newest addition to the mayo game [...]

Influencer bio

Insta @max.baroni full recipes on my substack HOT SIDE

Collaboration metrics

Post views8.5M

Post EMV $187.3k

More influencer data

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thespicyjuju x Graza

thespicyjuju

@thespicyjuju

09 Mar, 26

349.5k

9.4k

[...] 🥹 crispy, creamy, crabby🙂‍↕️ @Getgraza mayo makes everything better ENJOY! [...]

Influencer bio

Full Recipes on Thespicyjuju.com 🤍

Collaboration metrics

Post views349.5k

Post EMV $11.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Graza's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (437.3k avg views/post):

laurakrecic x Graza

laurakrecic

@laurakrecic

18 Dec, 25

587.2k

11k

[...] Parmesan cheese • 2-3 tablespoons @getgraza olive oil How to Make It: Heat olive oil [...]

Influencer bio

Making home the place everyone wants to be. Food, hosting & backyard living in Florida🌴 💌: laurakrecic@notedtalent.co

Collaboration metrics

Post views587.2k

Post EMV $18.7k

More influencer data

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And here is another example with a smaller creator on Instagram (8.6k avg views/post):

stellarlife_wellness x Graza

stellarlife_wellness

@stellarlife_wellness

11 May, 26

13.3k

314

[...] series with my friends and partners @getgraza — thank you for the gifts & for being [...]

Influencer bio

Holistic Lifestyle | Nourishing Recipes| Home Cooking Teaching you how to cook Healthy meals with Ease PR|UGC 💌: stellarlifewellness@gmail.com 📍AZ

Collaboration metrics

Post views13.3k

Post EMV $429

More influencer data

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Graza's repeat partnerships

sassylittlechef1 x Graza

keekeeshaye

@keekeeshaye

19 Jan, 26

14.2k

127

[...] 2 cups jasmine rice 2 tbsp @Graza olive oil (use code [...]

keekeeshaye

@keekeeshaye

13 Jan, 26

7.1k

86

[...] soup Ingredients: Soup: @Graza olive oil (use code [...]

keekeeshaye

@keekeeshaye

01 Sep, 25

1.7k

36

[...] together Top with about 1 tbsp @Graza olive oil (use code [...]

the.dailydelish x Graza

the.dailydelish

@the.dailydelish

11 Oct, 25

1.5k

75

[...] “NIKKIRARELY” for 10% off your @Graza trio— Link in bio [...]

the.dailydelish

@the.dailydelish

29 Sep, 25

1.3k

48

[...] thin) • 1 tbsp of EVOO (@Graza obvi) • 2 tbsp of butter [saute [...]

the.dailydelish

@the.dailydelish

20 Sep, 25

945

78

[...] powder • 2 tbsp of EVOO (@Graza 🙌🏽) • 2 cups of flour [start [...]

brittneycooksalot x Graza

brittneycooksalot

@brittneycooksalot

19 Mar, 26

576

24

[...] #greektzaziki #eatathome @Graza @Alaska Pure Sea Salt Company

brittneycooksalot

@brittneycooksalot

06 Dec, 25

506

52

[...] kitchen smell AMAZING. 🙌✨ #grazapartner #coalsandcrumbs [...]

brittneycooksalot

@brittneycooksalot

15 Apr, 26

313

25

[...] #grandoaksbbq @getgraza @TwistedD @Grand Oaks BBQ [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (4%)
• Canada (3.8%)
• Brazil (2%)

Here is another example of Graza collaborating with an influencer in United States.

davidsdelightss x Graza

davidsdelightss

@davidsdelightss

16 Apr, 26

8.6M

141.1k

[...] drive-thru (don’t tell them I said that) #GrazaPartner Made this whole spread using [...]

Graza's influencer activity vs. related brands

Graza’s pantry staple positioning (premium olive oil) competes for foodie audiences alongside Siete Foods’ modern pantry offerings and Mike’s Hot Honey’s viral condiment category. All three brands win through recipe creators, kitchen content, and repeat-purchase storytelling.

Total influencer content

Graza leads with 2k sponsored posts, marginally ahead of Siete Foods (1.9k posts) and Mike's Hot Honey (1.1k posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments.

By social platform

Graza leads on Instagram and YouTube, while Siete Foods leads on TikTok. The gap is most notable on Instagram, with Graza at 1.1k, Siete Foods at 915, Mike's Hot Honey at 608 posts. On YouTube, Graza has far more posts than Siete Foods and Mike's Hot Honey.

By geographical market

Graza has the highest estimated sponsored-post volume in United States (1.6k posts, 79.6%), United Kingdom (79 posts, 4%), while Siete Foods leads in Canada with 85 posts (4.5%). Looking at United States specifically, the split is Graza at 1.6k posts (79.6%), Siete Foods at 1.5k posts (80.4%), Mike's Hot Honey at 940 posts (83.7%). Graza's strength in United States and United Kingdom may indicate a home-market focus, while Siete Foods shows broader regional investment.