Graza Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 991 pieces of influencer content sponsored by Graza over the last 12 months.
This report breaks down where & how Graza invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Graza, see here: Graza influencers.
Influencer activity throughout the year
Graza's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Graza's influencer activity by month
Number of sponsored posts
Graza's influencer activity appears to have tapered over the year, from 44 posts in January down to 29 in December. April was the busiest month at 236 posts, 188% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Graza's sponsored influencer collaborations break down by social platform:
- Instagram: 683 posts (68.9%)
- TikTok: 247 posts (24.9%)
- YouTube: 61 posts (6.2%)
Graza's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Graza.
Here are 3 examples of Graza's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
valeriakokur x Graza
Influencer bio
Just designing my life in Lisbon 🌊 💌 partnerships&design: leruakokur@gmail.com My flower font 🌸👇
Collaboration metrics
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davidsdelightss x Graza
![TikTok post by @davidsdelightss for Graza. Caption reads: [...] drive-thru (don’t tell them I said that)....](https://images.od.modash.io/2c52453d3066fe2b71b53aa7d7fcec8d1acd778d)
Influencer bio
Recipes in every description!! Hard to record being tall | Beignet King 👑 ✉️Contact:David@verticaltalent.co
Collaboration metrics
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thespicyjuju x Graza
![YouTube post by @thespicyjuju for Graza. Caption reads: [...] 🥹 crispy, creamy, crabby🙂↕️ @Getgraza....](https://images.od.modash.io/6a712d4d074129c031e8f576670f161754cd64f9)
Influencer bio
Full Recipes on Thespicyjuju.com 🤍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 90.8%
- Posts: 9.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Graza are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Graza's influencers average views (Instagram)
Based on each influencer's average views per post
Graza's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (211.7k avg views/post, 1.2M followers):
kayladanielleart x Graza
![Instagram post by @kayladanielleart for Graza. Caption reads: [...] of course with my secret ingredient…....](https://images.od.modash.io/44e33a11f63695f9a2bcd49cda8b8ca485300b01)
Influencer bio
ATL📍 Mom of 4 Lifestyle • Family• Food ShakaylaDcurtis@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (1.7k avg views/post, 13.4k followers):
bookish_and_cookish x Graza
![Instagram post by @bookish_and_cookish for Graza. Caption reads: [...] But no recipe is complete with @getgraza 🫒....](https://images.od.modash.io/aefd1b229ec50eb1b4d7693f7cb3451a693af534)
Influencer bio
Bookish Foodie 📚🥪 @cincinnatihummingbirds
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Graza's repeat partnerships
Out of 686 unique influencers in our dataset, 4 of them (1%) posted content for Graza in 3 or more separate calendar months. The most consistent partner is @carliskitchen_, who has collaborated across 4 months with 8 total posts.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Graza had the most influencer activity. 79.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (4.1%)
- United Kingdom (3.9%)
- India (1.9%)
Graza's influencer activity by market
Here is another example of Graza collaborating with an influencer in United States.
thebkydpalate x Graza
![TikTok post by @thebkydpalate for Graza. Caption reads: [...] I’ve ever made. See full recipe below ⬇️....](https://images.od.modash.io/c6e4c59490e60a20ca8e3bc91e0a68310e2db5d5)
Graza's influencer activity vs. related brands
Graza competes with Siete Foods and Mike's Hot Honey in premium pantry staples that go viral through recipe content and creator cooking demos. They target home cooks and foodies influenced by flavor-first, aesthetic kitchen storytelling.
Total influencer content
Graza vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Siete Foods leads with 1.9k sponsored posts, significantly outpacing Mike's Hot Honey (1.1k posts) and Graza (991 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments.
By social platform
Graza vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Graza leads on YouTube, while Siete Foods has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Siete Foods at 970, Mike's Hot Honey at 483, Graza at 247 posts. On TikTok, Siete Foods has several times more posts than Graza.
By geographical market
Graza vs. related brands influencer activity (by country)
Estimated sponsored posts in Graza's top markets
Siete Foods has the highest estimated sponsored-post volume in United States (1.5k posts, 79%), Canada (91 posts, 4.9%), United Kingdom (65 posts, 3.5%), suggesting a North America focus. Looking at United States specifically, the split is Siete Foods at 1.5k posts (79%), Mike's Hot Honey at 919 posts (83.2%), Graza at 788 posts (79.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Siete Foods's Influencer Marketing Strategy
- Mike's Hot Honey's Influencer Marketing Strategy
- Pixi Beauty's Influencer Marketing Strategy
- CLUSE's Influencer Marketing Strategy
- Magic Spoon's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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