We analyzed 2.5k pieces of influencer content sponsored by Graza over the last 12 months.
This report breaks down where & how Graza invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Graza, see here: Graza influencers.
Graza's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Graza's influencer output appears relatively consistent throughout the year, averaging about 205 sponsored posts per month. March recorded the highest volume at 256 posts (25% above average), while February was the quietest at 112 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Graza's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Graza.
Here are 3 examples of Graza's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Forest is my Kitchen 🇵🇱
Collaboration metrics
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Influencer bio
Pink girly, makeup lover, ASMR & 10inch Nails 🩷 PO Box 37 Rialto, CA 92377 📦 💌: lifesbetterwithkat@palettemgmt.com $0 code on TEMU 🔍dxv2673 | Click on
Collaboration metrics
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Influencer bio
Check out MaxJerky! 🥩 https://www.maxjerky.com ————— SUBSCRIBE and RING THE BELL to get notified when I post a video! PLATFORMS -Snapchat: https://www.snapchat.com/add/maxthemeatguy?share_id=Nzg2RjE4&locale=en_US -Instagram: https://www.instagram.com/maxthemeatguy/ -TikTok: https://www.tiktok.com/@maxthemeatguy -Facebook: https://www.facebook.com/MaxTheMeatGuy -YouTube: https://youtube.com/c/maxthemeatguy DISCOUNTS https://www.beacons.ai/maxthemeatguy WEBSITE https://www.maxthemeatguy.com/
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Graza are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 32.1% of partnerships featuring creators averaging 10K-50K views, Graza's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (560.9k avg views/post):
Influencer bio
🧑🏻🍳Simple cooking, cocktails and hosting at home 📖Full recipe always in the caption 📍Florida based Collab: homewithlaurak@select.co
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.9k avg views/post):
Influencer bio
Serial over-salter and sourdough enthusiast 🥖 Recipe developer Chicago, IL Brand Inquiries: cameroneatsfirst@gmail.com
Collaboration metrics
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Out of 1.3k unique influencers in our dataset, 40 of them (3%) posted content for Graza in 3 or more separate calendar months. The most consistent partner is @MeidasTouch, who has collaborated across 10 months with 31 total posts.
Here are 3 examples of Graza's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Graza had the most influencer activity. 79.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Graza collaborating with an influencer in United States.
Graza competes in pantry staples with Siete Foods and Mike’s Hot Honey—brands that win through flavor-first positioning and recipe-driven discovery. All three are strong influencer benchmarks because creators use them in cooking demos and repeatable, shoppable meal content.
Total sponsored posts tracked (last 12 months)
Graza leads with 2.5k sponsored posts, significantly outpacing Mike's Hot Honey (173 posts) and Siete Foods (80 posts). Across all three brands, the average volume is 909 posts, suggesting moderate but consistent investment. Graza has far more total posts than Siete Foods and Mike's Hot Honey.
Sponsored posts by platform
Graza leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Graza at 1.3k, Mike's Hot Honey at 33, Siete Foods at 22 posts. Siete Foods's activity is particularly concentrated on TikTok. Graza has far more posts on Instagram and is the only brand with any YouTube posts.
Estimated sponsored posts in Graza's top markets
Graza has the highest estimated sponsored-post volume in United States (2k posts, 79.5%), Canada (106 posts, 4.3%), United Kingdom (99 posts, 4%), suggesting a North America focus. Looking at United States specifically, the split is Graza at 2k posts (79.5%), Mike's Hot Honey at 144 posts (83%), Siete Foods at 63 posts (79.2%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.