Graza Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.3k pieces of influencer content sponsored by Graza over the last 12 months.
This report breaks down where & how Graza invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Graza, see here: Graza influencers.
Influencer activity throughout the year
Graza's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Graza's influencer activity by month
Number of sponsored posts
Graza's influencer output appears relatively consistent throughout the year, averaging about 192 sponsored posts per month. March recorded the highest volume at 226 posts (18% above average), while April was the quietest at 95 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Graza's sponsored influencer collaborations break down by social platform:
- Instagram: 1.2k posts (54%)
- TikTok: 947 posts (41%)
- YouTube: 114 posts (4.9%)
Graza's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Graza.
Here are 3 examples of Graza's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
erinscozykitchen x Graza
![Instagram post by @erinscozykitchen for Graza. Caption reads: [...] in Frizzle High Heat Olive Oil from....](https://images.od.modash.io/9a95ff6286ed4e87a2563b498d9e94e134c7d5ab)
Influencer bio
baking + cooking 🧑🍳 📍atx 💌 teamerin@underscoretalent.com recipes are here! ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
maxdelicious x Graza
![TikTok post by @maxdelicious for Graza. Caption reads: [...] full recipe on my substack HOT SIDE @Graza....](https://images.od.modash.io/cf473e0f6812b43e29fade004f00ba88d45d7373)
Influencer bio
Insta @max.baroni full recipes on my substack HOT SIDE
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MaxtheMeatGuy x Graza
Influencer bio
Check out MaxJerky! 🥩 https://www.maxjerky.com ————— SUBSCRIBE and RING THE BELL to get notified when I post a video! PLATFORMS -Snapchat: https://www.snapchat.com/add/maxthemeatguy?share_id=Nzg2RjE4&locale=en_US -Instagram: https://www.instagram.com/maxthemeatguy/ -TikTok: https://www.tiktok.com/@maxthemeatguy -Facebook: https://www.facebook.com/MaxTheMeatGuy -YouTube: https://youtube.com/c/maxthemeatguy DISCOUNTS https://www.beacons.ai/maxthemeatguy WEBSITE https://www.maxthemeatguy.com/
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 90.5%
- Posts: 9.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Graza are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Graza's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.5% of partnerships featuring creators averaging 10K-50K views, Graza's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (360.7k avg views/post):
olivianoceda x Graza
Influencer bio
recipes + life in the bay area 🍴🌲 rep: @makercollaborative
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.1k avg views/post):
cam.eats.first x Graza
Influencer bio
Serial over-salter & sourdough enthusiast 🥖 Recipe developer | Chicago, IL Brand Inquiries: cameroneatsfirst@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Graza's repeat partnerships
Out of 1.3k unique influencers in our dataset, 32 of them (3%) posted content for Graza in 3 or more separate calendar months. The most consistent partner is @keekeeshaye, who has collaborated across 6 months with 10 total posts.
Here are 3 examples of Graza's repeat influencer partnerships, with links to the sponsored content.
keekeeshaye x Graza
![TikTok post by @keekeeshaye for Graza. Caption reads: [...] 2 cups jasmine rice 2 tbsp @Graza olive oil....](https://images.od.modash.io/c1a27cabf4f1aedf584e0d0c822fd0fb4f593708)
![TikTok post by @keekeeshaye for Graza. Caption reads: [...] soup Ingredients: Soup: @Graza olive oil....](https://images.od.modash.io/be6fbad173ee9bfcd4041cb0eac70d2b205191fb)
![TikTok post by @keekeeshaye for Graza. Caption reads: [...] together Top with about 1 tbsp @Graza olive....](https://images.od.modash.io/a52c73d3727a719a0211602ad896398270ddf55d)
twogirlsoneghost x Graza
![YouTube post by @twogirlsoneghost for Graza. Caption reads: [...] This episode is sponsored by Graza. Take....](https://images.od.modash.io/c4f8e6b4c84d67325baad75088778cc84d822f60)
![YouTube post by @twogirlsoneghost for Graza. Caption reads: [...] This episode is sponsored by Graza. Take....](https://images.od.modash.io/9fbfaeec824a8444813b341fbcb7a2933c550021)
![YouTube post by @twogirlsoneghost for Graza. Caption reads: [...] This episode is sponsored by Graza. Take....](https://images.od.modash.io/9d10794cdbf6e361296885bb465a1d42d9751116)
KSDossAcres x Graza
![YouTube post by @KSDossAcres for Graza. Caption reads: [...] off your first order. We love Graza cooking....](https://images.od.modash.io/bed028b8032ac41c649a843ce66a34350231af6e)
![YouTube post by @KSDossAcres for Graza. Caption reads: [...] off your first order. We love Graza cooking....](https://images.od.modash.io/8ad59f8ff752f8c827cbc5e972ed750095c745a0)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Graza had the most influencer activity. 78.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (4.6%)
- United Kingdom (4%)
- India (2.5%)
Graza's influencer activity by market
Here is another example of Graza collaborating with an influencer in United States.
thebkydpalate x Graza
![TikTok post by @thebkydpalate for Graza. Caption reads: [...] I’ve ever made. See full recipe below ⬇️....](https://images.od.modash.io/c6e4c59490e60a20ca8e3bc91e0a68310e2db5d5)
Graza's influencer activity vs. related brands
Graza competes for pantry staples and home-cooking enthusiasts alongside Mike’s Hot Honey and Siete Foods, with influencer recipes and kitchen content acting as primary discovery channels.
Total influencer content
Graza vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Graza leads with 2.3k sponsored posts, notably outpacing Siete Foods (1.9k posts) and Mike's Hot Honey (1.2k posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments.
By social platform
Graza vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Graza leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Graza at 1.2k, Siete Foods at 951, Mike's Hot Honey at 634 posts. On YouTube, Graza has 114 posts while Mike's Hot Honey and Siete Foods each have 9.
By geographical market
Graza vs. related brands influencer activity (by country)
Estimated sponsored posts in Graza's top markets
Graza has the highest estimated sponsored-post volume in United States (1.8k posts, 78.6%), Canada (106 posts, 4.6%), United Kingdom (92 posts, 4%), suggesting a North America focus. Looking at United States specifically, the split is Graza at 1.8k posts (78.6%), Siete Foods at 1.5k posts (80.4%), Mike's Hot Honey at 964 posts (82.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Mike's Hot Honey's Influencer Marketing Strategy
- Siete Foods's Influencer Marketing Strategy
- Pixi Beauty's Influencer Marketing Strategy
- CLUSE's Influencer Marketing Strategy
- Magic Spoon's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.