Graza Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.8k pieces of influencer content sponsored by Graza over the last 12 months.
This report breaks down where & how Graza invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Graza, see here: Graza influencers.
Influencer activity throughout the year
Graza's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Graza's influencer activity by month
Number of sponsored posts
Graza's influencer output appears relatively consistent throughout the year, averaging about 228 sponsored posts per month. April recorded the highest volume at 284 posts (25% above average), while October was the quietest at 173 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Graza's sponsored influencer collaborations break down by social platform:
- Instagram: 1.6k posts (55.8%)
- TikTok: 1.0k posts (37.6%)
- YouTube: 182 posts (6.5%)
Graza's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Graza.
Here are 3 examples of Graza's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
valeriakokur x Graza
Influencer bio
Just designing my life and turning brands into art 💌 leruakokur@gmail.com My TikTok👇
Collaboration metrics
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maxdelicious x Graza
![TikTok post by @maxdelicious for Graza. Caption reads: [...] full recipe on my substack HOT SIDE @Graza....](https://images.od.modash.io/cf473e0f6812b43e29fade004f00ba88d45d7373)
Influencer bio
Insta @max.baroni full recipes on my substack HOT SIDE
Collaboration metrics
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TheHillbillyKitchen x Graza
Influencer bio
Join Becky, a true country woman as she cooks real food in the kitchens where she cooks for her family. She shares her recipes and how to prepare each dish. Food doesn't have to be fancy to taste good. She will teach you how to make basic everyday foods and fancy dishes for special occasions. Along the way she shares her faith and family with you. Cooking at home saves tons of money and is far healthier than eating in restaurants, as a bonus everything is fixed exactly the way you like it. The kitchen is the heart of the home. Welcome to Becky's kitchen! #TheHillbillyKitchen #PutGodFirst #food #cooking #woman #recipe #faith #peace #hope #love #learning #how #home The Hillbilly Kitchen Verses and Vittles: Down Home Country Cooking Volume 1 - https://www.amazon.com/Hillbilly-Kitchen-Verses-Vittles-Country/dp/1671288971 Get official merchandise on Teespring - https://teespring.com/stores/the-hillbilly-kitchen Collaborations & paid sponsorships email seb@influencernexus.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 92.8%
- Posts: 7.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Graza are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Graza's influencers average views (Instagram)
Based on each influencer's average views per post
Graza's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (549.2k avg views/post):
parsleyandprosecco x Graza
![Instagram post by @parsleyandprosecco for Graza. Caption reads: [...] down to a science...thanks to @getgraza ‘s....](https://images.od.modash.io/66bbbd5512dc540cd6c42b22589dfe2c817445f7)
Influencer bio
approachable meals crafted by a private chef 🍋🫛🤍 Isaiah 60:22 📧 julia@verticaltalent.co 👇all the recipes!!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.2k avg views/post):
officialchefadam x Graza
Influencer bio
Cooking, Comedy, Sales Guru 📍Fort Lauderdale 🌴 #chefdaddy Pro Wrestling Enthusiast #finsup 🐬🐬🐬🐬🏈🏈🏈 Die hard Miami Dolphins Fan
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Graza's repeat partnerships
Out of 1.6K unique influencers in our dataset, 37 of them (2%) posted content for Graza in 3 or more separate calendar months. The most consistent partner is @carlimangum, who has collaborated across 9 months with 16 total posts.
Here are 3 examples of Graza's repeat influencer partnerships, with links to the sponsored content.
ThisAlaskaLife x Graza
![YouTube post by @ThisAlaskaLife for Graza. Caption reads: [...] products we use all the time : Graza Olive....](https://images.od.modash.io/b4140393aeef5671660edcb64807855040b500f9)
![YouTube post by @ThisAlaskaLife for Graza. Caption reads: [...] products we use all the time : Graza Olive....](https://images.od.modash.io/9724efbe82b537dda98bf29347d873682246a8d4)
breecleaneats x Graza
![Instagram post by @breecleaneats for Graza. Caption reads: [...] If you’re interested in the Graza oil, my....](https://images.od.modash.io/41cb1a8a9b0f6bfbdb52b352f8bf9db964b64fa8)
![Instagram post by @breecleaneats for Graza. Caption reads: [...] #guthealth #figpartner @getgraza....](https://images.od.modash.io/f6d7e0ad710189ef0f389a33dde921468b8616a2)
![Instagram post by @breecleaneats for Graza. Caption reads: [...] @califiafarms @getgraza @just.ingredients....](https://images.od.modash.io/b63cc040fdd8314b42dcde93c2eb560eacd45eb2)
brittneycooksalot x Graza
![TikTok post by @brittneycooksalot for Graza. Caption reads: [...] @knorr @Kikkoman USA @getgraza.](https://images.od.modash.io/ec9b5cd8585b72a31c23f9dd8ed757d840fd24cc)
![TikTok post by @brittneycooksalot for Graza. Caption reads: [...] #greektzaziki #eatathome @Graza @Alaska Pure....](https://images.od.modash.io/2b42418c3a9ff364f5260eb79a5b11334eb84a55)
![TikTok post by @brittneycooksalot for Graza. Caption reads: [...] kitchen smell AMAZING. 🙌✨ #grazapartner....](https://images.od.modash.io/62ca85f05d37229e34199d97ec6638d1ac5ba3cd)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Graza had the most influencer activity. 79.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.4%)
- Canada (3.7%)
- India (2.2%)
Graza's influencer activity by market
Here is another example of Graza collaborating with an influencer in United States.
davidsdelightss x Graza
![TikTok post by @davidsdelightss for Graza. Caption reads: [...] drive-thru (don’t tell them I said that)....](https://images.od.modash.io/2c52453d3066fe2b71b53aa7d7fcec8d1acd778d)
Graza's influencer activity vs. related brands
Graza’s modern pantry staple positioning overlaps with Siete Foods’ better-for-you grocery audience and Loisa’s flavor-forward cooking community—categories where recipe creators and food TikTok drive trials.
Total influencer content
Graza vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Graza leads with 2.8K sponsored posts, significantly outpacing Siete Foods (1.9K posts) and Loisa (298 posts). Across all three brands, the average volume is 1.6K posts, suggesting established influencer marketing investments. Graza has more total social posts than Siete Foods and Loisa combined.
By social platform
Graza vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Graza leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Graza at 1.6K, Siete Foods at 922, Loisa at 298 posts. Loisa's activity is particularly concentrated on Instagram. On YouTube, Graza has far more posts than Siete Foods and Loisa.
By geographical market
Graza vs. related brands influencer activity (by country)
Estimated sponsored posts in Graza's top markets
Graza has the highest estimated sponsored-post volume in United States (2.2K posts, 79.6%), United Kingdom (122 posts, 4.4%), Canada (103 posts, 3.7%), suggesting a North America focus, while Loisa has the highest estimated sponsored-post volume in Dominican Republic (11 posts, 3.7%), Brazil (9 posts, 2.9%). Looking at United States specifically, the split is Graza at 2.2K posts (79.6%), Siete Foods at 1.5K posts (80.4%), Loisa at 226 posts (75.9%). Graza's strength in United States and United Kingdom may indicate a home-market focus, while Loisa shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Siete Foods's Influencer Marketing Strategy
- OLEHENRIKSEN's Influencer Marketing Strategy
- SALT & STONE's Influencer Marketing Strategy
- Oakcha's Influencer Marketing Strategy
- iMethodBeauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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