Theinkeylist Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 8.1k pieces of influencer content sponsored by Theinkeylist over the last 12 months.

This report breaks down where & how Theinkeylist invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Theinkeylist, see here: Theinkeylist influencers.

Influencer activity throughout the year

Theinkeylist's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Theinkeylist's influencer output appears relatively consistent throughout the year, averaging about 677 sponsored posts per month. April recorded the highest volume at 1.1k posts (68% above average), while July was the quietest at 348 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Theinkeylist's sponsored influencer collaborations break down by social platform:

• TikTok: 7.1k posts (87.1%)
• Instagram: 1.0k posts (12.4%)
• YouTube: 46 posts (0.6%)

TikTok influencer marketing is a clear focus for Theinkeylist.

Here are 3 examples of Theinkeylist's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

beautybynori_ x Theinkeylist

beautybynori_

@beautybynori_

18 Mar, 26

3.1M

1k

Ad You’ve seen these ingredients all over social, but what do they do? ✨Let me show you some of my faves at @bootsuk #makemoreroomforbeauty #skincare #peptides #pdrn #retinol T&Cs: Available in-store and online. Subject to availability.

Influencer bio

📍Manchester, beauty & skincare lover 💊 Pharmacist & MUA ✨TikTok: BeautyByNori 118k Collabs/PR: nori@beautybynori.com The “In Nori we Trust” community

Collaboration metrics

Post views3.1M

Post EMV $92.5k

More influencer data

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lola_lp_ x Theinkeylist

lola_lp_

@lola_lp_

13 Mar, 26

22.4M

6.8k

[...] France #retinal #peauxsensibles #theinkeylist #sephorafrance @The INKEY List [...]

Influencer bio

Guide skincare gratuit + Portfolio UGC ⬇️💕

Collaboration metrics

Post views22.4M

Post EMV $448.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

chloe-horen x Theinkeylist

chloe-horen

@chloe-horen

21 Dec, 25

14k

[...] pour ouvrir ma case du jour! 21/12: @theinkeylist784 Ectoin Hydro-Barrier Sérum [...]

Influencer bio

Une random qui fait des trucs randoms. En vrai, ici c’est: makeup, skincare, lifestyle, lecture et rigolade. QUE DU LOVE PURÉE email : contact-pro@chloehoren.com

Collaboration metrics

Post views14.0k

Post EMV $420

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 48.1% of partnerships featuring creators averaging <1K views, Theinkeylist's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (6.0M avg views/post):

glowwithleanor x Theinkeylist

glowwithleanor

@glowwithleanor

26 Feb, 26

9M

7k

Un seul geste pour cibler toutes les zones compliquées. Le Glycolic Stick de chez @The INKEY List exfolie en douceur, lisse la texture de la peau et aide à réduire : • bosses • poils incarnés • imperfections corporelles • zones rugueuses et ternes 💡 Multi-usage, ciblé, efficace - enfin un exfoliant pensé pour le corps. ➡️ Disponible chez @SEPHORA Collaboration - avis sincère 🤍

Influencer bio

Skincare addict on my acne prone skin 👑 Insta : glowwithleanor collabwithleanor@gmail.com 💌

Collaboration metrics

Post views9.0M

Post EMV $180.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.4k avg views/post):

kariellabeauty x Theinkeylist

kariellabeauty

@kariellabeauty

19 Dec, 25

179.3k

418

@The INKEY List I thought it was just dry skin. Turns out it was buildup. This is what finally helped.

Influencer bio

🏡Lifestyle Finds🏡 👵🏻MeMa discoveries👶🏻 ☕️ 📩 KariellaShops@gmail.com

Collaboration metrics

Post views179.3k

Post EMV $3.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Theinkeylist's repeat partnerships

tiff_blackburn x Theinkeylist

tiff_blackburn

@tiff_blackburn

24 Sep, 25

1.8k

15

@The INKEY List This mist is basically skincare’s cheat code 🫧 #ashleymixon #inkeylistproducts #hydrosurgedewyfacemist #7seconds

tiff_blackburn

@tiff_blackburn

28 Nov, 25

1.5k

11

Give your skin the love it deserves — rich hydration, firmer elasticity, and plumper radiance with zero greasy feel. @The INKEY List Bio-Active Ceramide Moisturizer brings advanced skin barrier support and anti-aging benefits, making fine lines softer, skin stronger, and glow more natural — all at a price that won’t hurt your wallet. Your skin will Thank me!!! #skincare

tiff_blackburn

@tiff_blackburn

07 Dec, 25

1.5k

13

@The INKEY List PHA Exfoliating and Hydrating Body Water Cream is totally worth a try — and could be a game changer for your body-care routin… Honey!!! My skin drinks this up… 🖤🖤🖤

theladytomee x Theinkeylist

theladytomee

@theladytomee

22 Dec, 25

1.1k

5

Face cleanser duo from @The INKEY List #inkeylist #skincare #tiktokmademebuylt #beautyfinds

theladytomee

@theladytomee

12 Nov, 25

758

6

Flash sales & freeshipping deals on products linked below. The exosome serum, the 15% vitamin C serum, the barrier repair cream from @The INKEY List UK @The INKEY List #ceramide #barrierrepair #exosome #tiktokmademebuylt #dealdrops

theladytomee

@theladytomee

26 Sep, 25

734

3

The Exosome serum from @The INKEY List UK #exosome #glow #serum #skincare #tiktokmademebuyit

realtalkwithrene x Theinkeylist

realtalkwithrene

@realtalkwithrene

22 Aug, 25

25.5k

599

My ten step nighttime skincare routine! 🌙 💤 🛌 🫧 Blemish redness, relief, soothing toner @byoma Mami wata @EADEM Cosmic silk milky toner @Bubble Skincare Dew you hyaluronic acid serum @Facile Skin Targeted pigment serum @facile Multi-peptide advance serum @Naturium Great barrier relief @KraveBeauty Marshmallow root barrier balm @naturium Caffeine eye cream @The INKEY List Lip jelly @facile #skincare #skintok #nighttimeskincare #nighttimeroutine

realtalkwithrene

@realtalkwithrene

16 Aug, 25

21.5k

272

Rise & shine, it’s skincare time ☀️ ✨ Morning skincare routine Matcha hemp hydrating cleanser @KraveBeauty Vitamin C toner pads @Innisfree US Mami wata @EADEM Black rice probiotic essence @haruharu wonder Vitamin C complex serum @Naturium Targeted pigment serum @Facile Skin Great barrier relief @kravebeauty Caffeine eye cream @The INKEY List Molecular mesh @Experiment Beauty UV Ray Essence waterful spf @DALBA Lip softening balm @eadem #skincare #skintok #morningskincare #affordableskincare #skincareroutine

realtalkwithrene

@realtalkwithrene

16 Aug, 25

14.1k

343

Barrier supporting nighttime routine 💤 🍩 🌙 🧴 Oil cleanser @Prequelskin Matcha hemp hydrating cleaner @KraveBeauty Mami wata @EADEM Calming magnesium mist @cocokind Hydro barrier toner @aestura_us Ceramide barrier serum @cocokind Great barrier relief @kravebeauty Barrier bounce @Naturium Ceramidin skin barrier moisturizing cream @Dr.Jart+ North America Caffeine eye cream @The INKEY List Phyto-glow lip mask @naturium #skincare #skintok #skincareproducts #nighttimeskincare #skincarecollection

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (19.6%)
• Canada (3.9%)
• India (3.8%)

Here is another example of Theinkeylist collaborating with an influencer in United States.

mznikkicreole x Theinkeylist

mznikkicreole

@mznikkicreole

16 Jul, 25

329

[...] Event #brandevent #inkeylist @theinkeylist

Theinkeylist's influencer activity vs. related brands

Glow Recipe and BYOMA are close competitors to The INKEY List in the affordable, ingredient-focused skincare space, targeting similar consumers through accessible routines and hero actives. Both brands also compete directly in the same social-first, influencer-driven retail channels.

Total influencer content

Glow Recipe leads with 23.7k sponsored posts, significantly outpacing BYOMA (10.5k posts) and Theinkeylist (8.1k posts). Across all three brands, the average volume is 14.1k posts, indicating mature, scaled influencer programs. Glow Recipe has about three times as many total posts as Theinkeylist.

By social platform

Among these brands, Glow Recipe leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Glow Recipe at 20.1k, BYOMA at 8.5k, Theinkeylist at 7.1k posts. Theinkeylist's activity is particularly concentrated on TikTok. On TikTok, Glow Recipe has about three times as many posts as Theinkeylist and over twice as many as BYOMA.

By geographical market

Glow Recipe has the highest estimated sponsored-post volume in United States (13k posts, 53%), United Kingdom (2k posts, 8.6%), Brazil (1.6k posts, 6.6%), while BYOMA leads in France with 780 posts (7.4%), while Theinkeylist leads in Canada with 318 posts (3.9%). Looking at United States specifically, the split is Glow Recipe at 13k posts (53%), BYOMA at 4.9k posts (46.8%), Theinkeylist at 3.7k posts (45.2%).