Theinkeylist Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 9.2k pieces of influencer content sponsored by Theinkeylist over the last 12 months.
This report breaks down where & how Theinkeylist invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Theinkeylist, see here: Theinkeylist influencers.
Influencer activity throughout the year
Theinkeylist's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Theinkeylist's influencer activity by month
Number of sponsored posts
Theinkeylist's influencer output appears relatively consistent throughout the year, averaging about 761 sponsored posts per month. April recorded the highest volume at 1.2k posts (52% above average), while August was the quietest at 580 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Theinkeylist's sponsored influencer collaborations break down by social platform:
- TikTok: 7.9k posts (85.4%)
- Instagram: 1.3k posts (14.1%)
- YouTube: 42 posts (0.5%)
Theinkeylist's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Theinkeylist.
Here are 3 examples of Theinkeylist's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
beautybynori_ x Theinkeylist
Influencer bio
📍Manchester: beauty, skincare & wellness 💊 Pharmacist & MUA ✨TT: BeautyByNori 127k Collabs/PR: nori@beautybynori.com “In Nori we Trust” community🧿
Collaboration metrics
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lola_lp_ x Theinkeylist
![TikTok post by @lola_lp_ for Theinkeylist. Caption reads: [...] France #retinal #peauxsensibles....](https://images.od.modash.io/f4d85b8cae977fd67635e4a3ddb9295771c8b556)
Influencer bio
🧚🏻♀️ Your best skincare adviser and a lot more... 💌 lolalp.skincare@gmail.com Guide skincare gratuit + Portfolio UGC ⬇️💕
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
chloe-horen x Theinkeylist
![YouTube post by @chloe-horen for Theinkeylist. Caption reads: [...] pour ouvrir ma case du jour! 21/12:....](https://images.od.modash.io/bd07d335dccb8bac2f01b16e016069fc38c228d7)
Influencer bio
Une random qui fait des trucs randoms. email : contact-pro@chloehoren.com Codes: StyleVana: INF10HOREN YesStyle: INSTAXHLOE25 Wild: CHLOECODE20 Piyonna: CHLOEHOREN
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.6%
- Carousels: 3.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Theinkeylist are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Theinkeylist's influencers average views (TikTok)
Based on each influencer's average views per post
With 48.3% of partnerships featuring creators averaging <1K views, Theinkeylist's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (6.0M avg views/post):
glowwithleanor x Theinkeylist
Influencer bio
Léanor 🧚🏻♂️ Acné & Skincare 🤍 Paris Content Creator | UGC ✨ Insta : glowwithleanor collabwithleanor@gmail.com 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
dylandoesskincare x Theinkeylist
![TikTok post by @dylandoesskincare for Theinkeylist. Caption reads: [...] List #skincare #dryskin #facemist....](https://images.od.modash.io/094b8cfb3aec391d5ae3dfb48147053e2fca091a)
Influencer bio
PA-S2 yapping about and educating you on skincare NOT MEDICAL ADVICE 📧dylandoesskincare@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Theinkeylist's repeat partnerships
Out of 4.4k unique influencers in our dataset, 293 of them (7%) posted content for Theinkeylist in 3 or more separate calendar months. The most consistent partner is @tiff_blackburn, who has collaborated across 11 months with 40 total posts.
Here are 3 examples of Theinkeylist's repeat influencer partnerships, with links to the sponsored content.
tiff_blackburn x Theinkeylist
s.tyler5 x Theinkeylist
![TikTok post by @s.tyler5 for Theinkeylist. Caption reads: [...] skincare. @The INKEY List #TheInkeyList....](https://images.od.modash.io/1181c118ff7e52b3b6eb94c875651fbb901f4b7f)
![TikTok post by @s.tyler5 for Theinkeylist. Caption reads: [...] stick? 👀✨ @The INKEY List #TheInkeyList....](https://images.od.modash.io/66493648cb8104322e658a9522dcdb07b6131fac)
![TikTok post by @s.tyler5 for Theinkeylist. Caption reads: [...] and legs. @The INKEY List #TheINKEYList....](https://images.od.modash.io/d6d497a4ea58cefff0454a5b31f4e4df5562987d)
salla_bella_donna x Theinkeylist
![TikTok post by @salla_bella_donna for Theinkeylist. Caption reads: [...] #skincare #skinprep #theinkeylist.](https://images.od.modash.io/98d55cf85eff0637815db8602c4f3d57d347d178)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Theinkeylist had the most influencer activity. 42.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (21.2%)
- India (4.1%)
- Canada (3.3%)
Theinkeylist's influencer activity by market
Here is another example of Theinkeylist collaborating with an influencer in United States.
kimchi_chic x Theinkeylist
![Instagram post by @kimchi_chic for Theinkeylist. Caption reads: [...] with me for LA pride using the @theinkeylist....](https://images.od.modash.io/d3bf5f4680c9bb5051183f0ad248f953bd818df9)
Theinkeylist's influencer activity vs. related brands
The INKEY List overlaps with COSRX and BYOMA in accessible, ingredient-forward skincare, competing heavily on routine building, targeted concern content, and creator-led education.
Total influencer content
Theinkeylist vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COSRX leads with 49k sponsored posts, significantly outpacing BYOMA (10.2k posts) and Theinkeylist (9.2k posts). Across all three brands, the average volume is 22.8k posts, indicating mature, scaled influencer programs. COSRX has several times more total posts than Theinkeylist and BYOMA.
By social platform
Theinkeylist vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, COSRX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with COSRX at 44.2k, Theinkeylist at 7.9k, BYOMA at 7.8k posts. Theinkeylist's activity is particularly concentrated on TikTok. On TikTok, COSRX has several times more posts than Theinkeylist and BYOMA.
By geographical market
Theinkeylist vs. related brands influencer activity (by country)
Estimated sponsored posts in Theinkeylist's top markets
COSRX has the highest estimated sponsored-post volume in United States (11k posts, 22.2%), Japan (11k posts, 21.9%), India (5.7k posts, 11.6%), suggesting a Asia focus, while Theinkeylist leads in United Kingdom with 1.9k posts (21.2%), while BYOMA leads in France with 793 posts (7.8%). Looking at United States specifically, the split is COSRX at 11k posts (22.2%), BYOMA at 4.4k posts (43.1%), Theinkeylist at 3.9k posts (42.7%). Theinkeylist's strength in United Kingdom may indicate a home-market focus, while COSRX shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- COSRX's Influencer Marketing Strategy
- BYOMA's Influencer Marketing Strategy
- Revlon's Influencer Marketing Strategy
- INNBEAUTY PROJECT's Influencer Marketing Strategy
- MOOSLOVER's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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