Theinkeylist Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 9.0k pieces of influencer content sponsored by Theinkeylist over the last 12 months.
This report breaks down where & how Theinkeylist invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Theinkeylist, see here: Theinkeylist influencers.
Influencer activity throughout the year
Theinkeylist's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Theinkeylist's influencer activity by month
Number of sponsored posts
Theinkeylist's influencer output appears relatively consistent throughout the year, averaging about 743 sponsored posts per month. April recorded the highest volume at 1.2k posts (55% above average), while August was the quietest at 512 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Theinkeylist's sponsored influencer collaborations break down by social platform:
- TikTok: 7.8k posts (87.3%)
- Instagram: 1.1k posts (12.2%)
- YouTube: 45 posts (0.5%)
Theinkeylist's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Theinkeylist.
Here are 3 examples of Theinkeylist's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
beautybynori_ x Theinkeylist
Influencer bio
📍Manchester, beauty & skincare lover 💊 Pharmacist & MUA ✨TikTok: BeautyByNori 123k Collabs/PR: nori@beautybynori.com The “In Nori we Trust” community
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
lola_lp_ x Theinkeylist
![TikTok post by @lola_lp_ for Theinkeylist. Caption reads: [...] France #retinal #peauxsensibles....](https://images.od.modash.io/f4d85b8cae977fd67635e4a3ddb9295771c8b556)
Influencer bio
Guide skincare gratuit + Portfolio UGC ⬇️💕
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
chloe-horen x Theinkeylist
![YouTube post by @chloe-horen for Theinkeylist. Caption reads: [...] pour ouvrir ma case du jour! 21/12:....](https://images.od.modash.io/bd07d335dccb8bac2f01b16e016069fc38c228d7)
Influencer bio
Une random qui fait des trucs randoms. En vrai, ici c’est: makeup, skincare, lifestyle, lecture et rigolade. QUE DU LOVE PURÉE email : contact-pro@chloehoren.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.4%
- Carousels: 3.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Theinkeylist are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Theinkeylist's influencers average views (TikTok)
Based on each influencer's average views per post
With 49.9% of partnerships featuring creators averaging <1K views, Theinkeylist's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (6.0M avg views/post):
glowwithleanor x Theinkeylist
Influencer bio
Léanor 🧚🏻♂️ Acné & Skincare 🤍 Paris Content Creator | UGC ✨ Insta : glowwithleanor collabwithleanor@gmail.com 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
isabella_blount x Theinkeylist
Influencer bio
If you are looking for the clean aesthetic, you've come to the wrong place ✨ isabellabsocials@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Theinkeylist's repeat partnerships
Out of 4.3k unique influencers in our dataset, 290 of them (7%) posted content for Theinkeylist in 3 or more separate calendar months. The most consistent partner is @pharmaestheticsbyriya, who has collaborated across 11 months with 34 total posts.
Here are 3 examples of Theinkeylist's repeat influencer partnerships, with links to the sponsored content.
tiff_blackburn x Theinkeylist
theladytomee x Theinkeylist
._.kailey x Theinkeylist
![TikTok post by @._.kailey for Theinkeylist. Caption reads: [...] List super brand deals #theinkeylist....](https://images.od.modash.io/55ba61c7b7c05552a79307cb3212c0eff7ff6541)
![TikTok post by @._.kailey for Theinkeylist. Caption reads: [...] sold out ! @Colette Laxton #theinkeylist....](https://images.od.modash.io/e032731702de66865f9e30776bd32efbef7ed4e8)
![TikTok post by @._.kailey for Theinkeylist. Caption reads: [...] #inkeyroutine #theinkeylist....](https://images.od.modash.io/bbb4d0206951fc77bc16c31685567fdeaa441d7b)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Theinkeylist had the most influencer activity. 40.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (20.6%)
- India (4.6%)
- Italy (4.6%)
Theinkeylist's influencer activity by market
Here is another example of Theinkeylist collaborating with an influencer in United States.
amyannmorris x Theinkeylist
Theinkeylist's influencer activity vs. related brands
The INKEY List competes with BYOMA and COSRX in affordable, ingredient-led skincare with a strong educational component. Influencer strategies across these brands focus on routine building, actives explainers, and before/after results.
Total influencer content
Theinkeylist vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COSRX leads with 49.4k sponsored posts, significantly outpacing BYOMA (10.4k posts) and Theinkeylist (9k posts). Across all three brands, the average volume is 22.9k posts, indicating mature, scaled influencer programs. COSRX has several times more total posts than Theinkeylist and BYOMA.
By social platform
Theinkeylist vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, COSRX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with COSRX at 41.9k, BYOMA at 8.3k, Theinkeylist at 7.8k posts. Theinkeylist's activity is particularly concentrated on TikTok. On TikTok, COSRX has several times more posts than Theinkeylist and BYOMA.
By geographical market
Theinkeylist vs. related brands influencer activity (by country)
Estimated sponsored posts in Theinkeylist's top markets
COSRX has the highest estimated sponsored-post volume in United States (9.9k posts, 20.1%), Japan (8.7k posts, 17.6%), India (7.5k posts, 15.1%), suggesting a Asia focus, while Theinkeylist leads in United Kingdom with 1.8k posts (20.6%), while BYOMA leads in Canada with 487 posts (4.7%). Looking at United States specifically, the split is COSRX at 9.9k posts (20.1%), BYOMA at 4.8k posts (46.1%), Theinkeylist at 3.7k posts (40.7%). Theinkeylist's strength in United Kingdom may indicate a home-market focus, while COSRX shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BYOMA's Influencer Marketing Strategy
- COSRX's Influencer Marketing Strategy
- Revlon's Influencer Marketing Strategy
- INNBEAUTY PROJECT's Influencer Marketing Strategy
- MOOSLOVER's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.