Theinkeylist Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 7.2k pieces of influencer content sponsored by Theinkeylist over the last 12 months.

This report breaks down where & how Theinkeylist invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Theinkeylist, see here: Theinkeylist influencers.

Influencer activity throughout the year

Theinkeylist's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Theinkeylist's influencer output appears relatively consistent throughout the year, averaging about 597 sponsored posts per month. April recorded the highest volume at 973 posts (63% above average), while July was the quietest at 344 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Theinkeylist's sponsored influencer collaborations break down by social platform:

• TikTok: 6.2k posts (86.3%)
• Instagram: 945 posts (13.2%)
• YouTube: 39 posts (0.5%)

TikTok influencer marketing is a clear focus for Theinkeylist.

Here are 3 examples of Theinkeylist's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

beautybynori_ x Theinkeylist

beautybynori_

@beautybynori_

18 Mar, 26

3.1M

1k

Ad You’ve seen these ingredients all over social, but what do they do? ✨Let me show you some of my faves at @bootsuk #makemoreroomforbeauty #skincare #peptides #pdrn #retinol T&Cs: Available in-store and online. Subject to availability.

Influencer bio

📍Manchester, beauty & skincare lover 💊 Pharmacist & MUA ✨TikTok: BeautyByNori 110k Collabs/PR: nori@beautybynori.com The “In Nori we Trust” community

Collaboration metrics

Post views3.1M

Post EMV $92.5k

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lola_lp_ x Theinkeylist

lola_lp_

@lola_lp_

13 Mar, 26

22.4M

6.8k

[...] France #retinal #peauxsensibles #theinkeylist #sephorafrance @The INKEY List [...]

Influencer bio

Guide skincare gratuit + Portfolio UGC ⬇️💕

Collaboration metrics

Post views22.4M

Post EMV $448.3k

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TheBudgetDermatologist x Theinkeylist

TheBudgetDermatologist

@TheBudgetDermatologist

06 Jun, 25

31.8k

1.8k

These are my current skincare obsessions under $20! A portion of this video is sponsored by Geek and Gorgeous. All opinions are my own. Products Mentioned In This Video : The Inkey List Exosome Hydro-Glow Complex Versed Multi-Serum Skin Tint SPF 40 Versed Serum Concealer Versed Blush Stick Geek and Gorgeous A-Game 5 Retinaldehyde Serum 0.05% Geek and Gorgeous A-Game 10 Retinaldehyde Serum 0.1 Geek and Gorgeous A-Game 20 Retinaldehyde Serum 0.2% Geek and Gorgeous C-Glow Geek and Gorgeous Peptides Remedy for Dry Lip Eucerin Advanced Hydration SPF 50 Cocokind Ceramide Body Oil Stick CeraVe Hydrating Foaming Oil Cleanser Gold Bond Age Renew Retinol Overnight Kerasal Foot Repair Chapters: 00:00 Intro 01:20 Exosome Serums 03:06 Makeup + SPF 06:21 Best Budget Retinaldehyde 10:12 Lip Repair 10:44 Sunscreen 12:32 Body Oil Stick 14:05 Cleanser 15:45 Body Retinol 16:49 Foot Repair Shop My Skincare Storefront: Shop My Amazon Storefront: Shop My Style Page: Check out my other Videos! Step-By-Step Guide For Glass Skin! | The Budget Dermatologist • Step-By-Step Guide For Glass Skin! | The B... Aging In Your 40’s | Skin Changes + Solutions • Aging In Your 40’s | Skin Changes + Solutions Apply Your Skincare In This Order! | Retinoid Skincare Routine • Apply Your Skincare In This Order! | Retin... Helping You Find A Sunscreen You LOVE! | New Favorites 2025 • Helping You Find A Sunscreen You LOVE! | N... 5 Reasons You NEED Azelaic Acid In Your Skincare Routine! • 5 Reasons You NEED Azelaic Acid In Your Sk... *This description contains affiliate links. I may earn from qualifying purchases. This is a sponsored post. All opinions are my own. Subscribe! / thebudgetdermatologist ✨Social Media✨ Instagram: @TheBudgetDermatologist Tik Tok : @thebudgetdermatologist Disclaimer: This content is created for informational purposes only and is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Your viewing, commenting or subscribing to this YouTube channel does not create a physician-patient relationship. Always seek the advice of your physician or other qualified healthcare provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read/listened to on this channel. The statements made about specific products are not to diagnose, treat, cure or prevent disease.

Influencer bio

ALL SKIN TYPES WELCOME HERE!! I’m Dr. Maren Locke, board-certified dermatologist known globally as “The Budget Dermatologist.” This channel is all about real, unfiltered skin and my mission to REWRITE BEAUTY STANDARDS. Beauty and skin health should be individualized, realistic, approachable, and NOT all-consuming. I’m here to un-complicate skincare with evidence-based education, personalized routines that actually work, and insider tips on when to save vs. splurge so you can get premium skin without the price tag. Ready to feel confident in your skin? Hit subscribe! Disclaimer: This content is for informational purposes only and not a substitute for professional medical advice. Viewing or subscribing does not create a physician–patient relationship. Always seek advice from your own dermatologist or healthcare provider regarding any medical concerns.

Collaboration metrics

Post views31.8k

Post EMV $1.1k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 47.2% of partnerships featuring creators averaging <1K views, Theinkeylist's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (6.0M avg views/post):

glowwithleanor x Theinkeylist

glowwithleanor

@glowwithleanor

26 Feb, 26

9M

7k

Un seul geste pour cibler toutes les zones compliquées. Le Glycolic Stick de chez @The INKEY List exfolie en douceur, lisse la texture de la peau et aide à réduire : • bosses • poils incarnés • imperfections corporelles • zones rugueuses et ternes 💡 Multi-usage, ciblé, efficace - enfin un exfoliant pensé pour le corps. ➡️ Disponible chez @SEPHORA Collaboration - avis sincère 🤍

Influencer bio

Skincare addict on my acne prone skin 👑 Insta : glowwithleanor collabwithleanor@gmail.com 💌

Collaboration metrics

Post views9.0M

Post EMV $180.3k

More influencer data

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And here is another example with a smaller creator on TikTok (9.4k avg views/post):

kariellabeauty x Theinkeylist

kariellabeauty

@kariellabeauty

19 Dec, 25

179.3k

418

@The INKEY List I thought it was just dry skin. Turns out it was buildup. This is what finally helped.

Influencer bio

🏡Home Finds🏡 👵🏻MeMa discoveries👶🏻 📩 KariellaShops@gmail.com

Collaboration metrics

Post views179.3k

Post EMV $3.6k

More influencer data

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Theinkeylist's repeat partnerships

realtalkwithrene x Theinkeylist

realtalkwithrene

@realtalkwithrene

22 Aug, 25

25.5k

599

My ten step nighttime skincare routine! 🌙 💤 🛌 🫧 Blemish redness, relief, soothing toner @byoma Mami wata @EADEM Cosmic silk milky toner @Bubble Skincare Dew you hyaluronic acid serum @Facile Skin Targeted pigment serum @facile Multi-peptide advance serum @Naturium Great barrier relief @KraveBeauty Marshmallow root barrier balm @naturium Caffeine eye cream @The INKEY List Lip jelly @facile #skincare #skintok #nighttimeskincare #nighttimeroutine

realtalkwithrene

@realtalkwithrene

16 Aug, 25

21.5k

272

Rise & shine, it’s skincare time ☀️ ✨ Morning skincare routine Matcha hemp hydrating cleanser @KraveBeauty Vitamin C toner pads @Innisfree US Mami wata @EADEM Black rice probiotic essence @haruharu wonder Vitamin C complex serum @Naturium Targeted pigment serum @Facile Skin Great barrier relief @kravebeauty Caffeine eye cream @The INKEY List Molecular mesh @Experiment Beauty UV Ray Essence waterful spf @DALBA Lip softening balm @eadem #skincare #skintok #morningskincare #affordableskincare #skincareroutine

realtalkwithrene

@realtalkwithrene

16 Aug, 25

14.1k

343

Barrier supporting nighttime routine 💤 🍩 🌙 🧴 Oil cleanser @Prequelskin Matcha hemp hydrating cleaner @KraveBeauty Mami wata @EADEM Calming magnesium mist @cocokind Hydro barrier toner @aestura_us Ceramide barrier serum @cocokind Great barrier relief @kravebeauty Barrier bounce @Naturium Ceramidin skin barrier moisturizing cream @Dr.Jart+ North America Caffeine eye cream @The INKEY List Phyto-glow lip mask @naturium #skincare #skintok #skincareproducts #nighttimeskincare #skincarecollection

theladytomee x Theinkeylist

theladytomee

@theladytomee

22 Dec, 25

1.1k

5

Face cleanser duo from @The INKEY List #inkeylist #skincare #tiktokmademebuylt #beautyfinds

theladytomee

@theladytomee

12 Nov, 25

758

6

Flash sales & freeshipping deals on products linked below. The exosome serum, the 15% vitamin C serum, the barrier repair cream from @The INKEY List UK @The INKEY List #ceramide #barrierrepair #exosome #tiktokmademebuylt #dealdrops

theladytomee

@theladytomee

26 Sep, 25

734

3

The Exosome serum from @The INKEY List UK #exosome #glow #serum #skincare #tiktokmademebuyit

rn.krystal x Theinkeylist

rn.krystal

@rn.krystal

29 Dec, 25

1.1M

3.5k

[...] @The INKEY List #theinkeylist #bodycare #kp

rn.krystal

@rn.krystal

17 Dec, 25

668.1k

1.5k

[...] @The INKEY List #theinkeylist #glycolicacid #bodycare

rn.krystal

@rn.krystal

07 Dec, 25

76.3k

138

[...] @The INKEY List #theinkeylist #kp

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (21.4%)
• India (5.2%)
• France (4.6%)

Here is another example of Theinkeylist collaborating with an influencer in United States.

thelipsticklesbians x Theinkeylist

thelipsticklesbians

@thelipsticklesbians

26 Oct, 25

342.5k

7.5k

#TheInkeyListPartner Beauty queens, it’s refreshing [...]

Theinkeylist's influencer activity vs. related brands

Glow Recipe and BYOMA directly compete with The INKEY List in accessible, ingredient-led skincare aimed at similar price points and a social-first, trend-driven audience. All three emphasize simple routines, active ingredients, and retailer-driven discovery, making them highly comparable competitors.

Total influencer content

Glow Recipe leads with 23.5k sponsored posts, significantly outpacing BYOMA (10.2k posts) and Theinkeylist (7.2k posts). Across all three brands, the average volume is 13.6k posts, indicating mature, scaled influencer programs. Glow Recipe has multiple times more total posts than Theinkeylist and BYOMA.

By social platform

Among these brands, Glow Recipe leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Glow Recipe at 19.8k, BYOMA at 8.3k, Theinkeylist at 6.2k posts. Theinkeylist's activity is particularly concentrated on TikTok. On TikTok, Glow Recipe has multiple times more posts than Theinkeylist and BYOMA.

By geographical market

Glow Recipe has the highest estimated sponsored-post volume in United States (11k posts, 45.6%), Brazil (2k posts, 8.5%), United Kingdom (1.7k posts, 7.2%), while BYOMA leads in France with 826 posts (8.1%), while Theinkeylist leads in India with 373 posts (5.2%). Looking at United States specifically, the split is Glow Recipe at 11k posts (45.6%), BYOMA at 4.4k posts (43.2%), Theinkeylist at 2.9k posts (40.6%).