Truly Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.1k pieces of influencer content sponsored by Truly Beauty over the last 12 months.
This report breaks down where & how Truly Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Truly Beauty, see here: Truly Beauty influencers.
Influencer activity throughout the year
Truly Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Truly Beauty's influencer activity by month
Number of sponsored posts
Truly Beauty's sponsored post volume peaks in January with 447 posts, 73% higher than the monthly average of 258. October recorded the lowest activity at 130 posts, 50% below average.
Truly Beauty's influencer activity by month (views)
Total views on sponsored video posts
August generated the most views at 7.8M, while February recorded the least at 207.4k. Across all tracked posts in the 12-month window, average views per post were 12k. Interestingly, the highest-view month (August) does not align with peak post volume (January), which could indicate performance differences across months. The top-performing tracked post, by @hilss_fit, generated 3.8M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Truly Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 3.0k posts (98.2%)
- Instagram: 53 posts (1.7%)
- YouTube: 3 posts (0.1%)
Truly Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Truly Beauty.
Here are 3 examples of Truly Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
itsemmachloee x Truly Beauty
Influencer bio
🍒 manchester, uk 💗 tiktok: @itsemmachloee 70k+ 🎀 beauty | haircare | home life | mama to be 💌 emmachloe@bejewelledmanagement.com
Collaboration metrics
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hilss_fit x Truly Beauty
![TikTok post by @hilss_fit for Truly Beauty. Caption reads: [...] blanquitas gracias a esto 🥰 #truly....](https://images.od.modash.io/fb3288c0270123a7a14de3e4404470cba7455258)
Influencer bio
Amo el gym ✨ Amo cuidarme Tips de Salud-Belleza-Wellness 🫶🏽 💌 hilaryretainers@gmail.com
Collaboration metrics
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missmandaa x Truly Beauty
![YouTube post by @missmandaa for Truly Beauty. Caption reads: [...] for 15% off Truly....](https://images.od.modash.io/6c577c81d08ffa01f340026caaacc0fb8ffebd32)
Influencer bio
♥︎ Hey babes ♥︎ My name is Amanda & I love all things pink, girly, makeup, fragrance and beauty!🌸💕🎀👛 I post tutorials, hauls, reviews, unboxings and more! I hope you stick around 🫶🏻 Subscribe to my channel and join my little YouTube family ♥︎ Be sure to follow me on my other socials : ✨Instagram @amandaa_harrison ✨TikTok @amandaa_harrison 📧Business email amanda_xox13@hotmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.2%
- Carousels: 0.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Truly Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Truly Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 73.5% of partnerships featuring creators averaging <1K views, Truly Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (850.6k avg views/post):
lizav99 x Truly Beauty
Influencer bio
Jesus does ✝️ SAHM x3 ❤️ Your Latina bestie lizasbusiness@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
itsnatkershhh x Truly Beauty
Influencer bio
𝑩𝒆𝒂𝒖𝒕𝒚, 𝑺𝒌𝒊𝒏𝒄𝒂𝒓𝒆 & 𝒂𝒍𝒍 𝒕𝒉𝒊𝒏𝒈𝒔 𝒈𝒊𝒓𝒍𝒊𝒆 👩🏼🦰💄👛🐚🍹🪞
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Truly Beauty's repeat partnerships
Out of 1.7k unique influencers in our dataset, 77 of them (5%) posted content for Truly Beauty in 3 or more separate calendar months. The most consistent partner is @yorksp1, who has collaborated across 9 months with 46 total posts.
Here are 3 examples of Truly Beauty's repeat influencer partnerships, with links to the sponsored content.
yorksp1 x Truly Beauty
![TikTok post by @yorksp1 for Truly Beauty. Caption reads: [...] #deodorantviral #truly #trulybeauty @Truly....](https://images.od.modash.io/1370d2142ca93820eb6976eb913291c857cd4ef2)
_legis08 x Truly Beauty
![TikTok post by @_legis08 for Truly Beauty. Caption reads: [...] perfume huele riquisimo 💝 @Truly Beauty ....](https://images.od.modash.io/918c44423d858f86e43afff4596f866281fa1278)
![TikTok post by @_legis08 for Truly Beauty. Caption reads: [...] estos productos de @Truly Beauty #axilas....](https://images.od.modash.io/fa6e2e7ffeda150d0126906c6663726062f391c6)
![TikTok post by @_legis08 for Truly Beauty. Caption reads: [...] #cuidatucuca #pielbrillosa @Truly Beauty .](https://images.od.modash.io/a7d2b8c4e445da77fc2e7cd3311959eea084bfaa)
hilss_fit x Truly Beauty
![TikTok post by @hilss_fit for Truly Beauty. Caption reads: [...] que es un perfume 🫢 #truly #trulybeauty....](https://images.od.modash.io/03153e73a08f2ecdaa5efd0cbc5e3d8f68f31975)
![TikTok post by @hilss_fit for Truly Beauty. Caption reads: [...] inseguridades 🌸🫣 #truly #trulybeauty....](https://images.od.modash.io/456193790e15205d12101f4ed2033f44f00d6137)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Truly Beauty had the most influencer activity. 70% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.3%)
- Brazil (3.7%)
- Canada (3.5%)
Truly Beauty's influencer activity by market
Here is another example of Truly Beauty collaborating with an influencer in United States.
tilolalove x Truly Beauty
![TikTok post by @tilolalove for Truly Beauty. Caption reads: [...] Usa este aceite y me contarás #truly @Truly....](https://images.od.modash.io/8469e03d569b7c816303a19db22c6710b288a619)
Truly Beauty's influencer activity vs. related brands
Truly Beauty competes in sensory, body-care-led beauty alongside Sol de Janeiro and Kopari Beauty. They target similar audiences through scent-first storytelling, shower routines, and visually satisfying UGC.
Total influencer content
Truly Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Sol de Janeiro leads with 3.9k sponsored posts, notably outpacing Truly Beauty (3.1k posts) and Kopari Beauty (1.8k posts). Across all three brands, the average volume is 2.9k posts, indicating mature, scaled influencer programs.
By social platform
Truly Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Truly Beauty leads on TikTok, while Sol de Janeiro has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with Sol de Janeiro at 1.9k, Kopari Beauty at 122, Truly Beauty at 53 posts. Truly Beauty's activity is particularly concentrated on TikTok. Instagram activity differs widely, with Sol de Janeiro posting far more than Truly Beauty and Kopari Beauty.
By geographical market
Truly Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Truly Beauty's top markets
Truly Beauty has the highest estimated sponsored-post volume in United States (2.2k posts, 70%), Brazil (115 posts, 3.7%), while Sol de Janeiro has the highest estimated sponsored-post volume in United Kingdom (314 posts, 8%), India (302 posts, 7.7%). Looking at United States specifically, the split is Truly Beauty at 2.2k posts (70%), Sol de Janeiro at 1.6k posts (39.7%), Kopari Beauty at 1.3k posts (71.1%). Truly Beauty's strength in United States may indicate a home-market focus, while Sol de Janeiro shows broader regional investment.
Read more influencer strategy breakdowns
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