Truly Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.6k pieces of influencer content sponsored by Truly Beauty over the last 12 months.
This report breaks down where & how Truly Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Truly Beauty, see here: Truly Beauty influencers.
Influencer activity throughout the year
Truly Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Truly Beauty's influencer activity by month
Number of sponsored posts
Truly Beauty's influencer output appears relatively consistent throughout the year, averaging about 864 sponsored posts per month. January recorded the highest volume at 1.2k posts (40% above average), while August was the quietest at 485 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Truly Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 10.3k posts (97.5%)
- Instagram: 248 posts (2.3%)
- YouTube: 17 posts (0.2%)
Truly Beauty's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Truly Beauty.
Here are 3 examples of Truly Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sarahlynnrain x Truly Beauty
Influencer bio
unboxing an advent calendar or at an NFL game 🤎 Christ follower 🤠 Nashville 💌 sarahlynn@hillermediagroup.com
Collaboration metrics
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johatomu x Truly Beauty
![TikTok post by @johatomu for Truly Beauty. Caption reads: [...] #axilasmanchadas #manchasenlapiel @Truly....](https://images.od.modash.io/da6a3eec0a0d0715da18d1409f5fbce01a269514)
Influencer bio
• Beauty • Health Creator 📈 More than 1.4M lifetime GMV 📩 Business: johanatobon1@gmail.com
Collaboration metrics
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missmandaa x Truly Beauty
![YouTube post by @missmandaa for Truly Beauty. Caption reads: [...] Luna Bronze AMANDA15TRULY for 15% off Truly....](https://images.od.modash.io/6c577c81d08ffa01f340026caaacc0fb8ffebd32)
Influencer bio
♥︎ Hey babes ♥︎ My name is Amanda & I love all things pink, girly, makeup, fragrance and beauty!🌸💕🎀👛 I post tutorials, hauls, reviews, unboxings and more! I hope you stick around 🫶🏻 Subscribe to my channel and join my little YouTube family ♥︎ Be sure to follow me on my other socials : ✨Instagram @amandaa_harrison ✨TikTok @amandaa_harrison 📧Business email amanda_xox13@hotmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.1%
- Carousels: 2.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Truly Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Truly Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 75.7% of partnerships featuring creators averaging <1K views, Truly Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (750.7k avg views/post):
leahfrzr x Truly Beauty
![TikTok post by @leahfrzr for Truly Beauty. Caption reads: [...] hydration with hyaluronic acid! 💦 @Truly....](https://images.od.modash.io/c2c0e08c099290cdb2b00c8e658d439bc396cc6e)
Influencer bio
fav tts finds 🤎☁️ frzr.leah@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
bridionna x Truly Beauty
Influencer bio
💌 bridionna@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Truly Beauty's repeat partnerships
Out of 3.8k unique influencers in our dataset, 353 of them (9%) posted content for Truly Beauty in 3 or more separate calendar months. The most consistent partner is @pattyisr, who has collaborated across 12 months with 145 total posts.
Here are 3 examples of Truly Beauty's repeat influencer partnerships, with links to the sponsored content.
pattyisr x Truly Beauty
![TikTok post by @pattyisr for Truly Beauty. Caption reads: [...] #desodorantesinaluminio @Truly Beauty.](https://images.od.modash.io/3c5a10cbfa345ecd702a9cb96e845a731f588695)
![TikTok post by @pattyisr for Truly Beauty. Caption reads: [...] #desodorantesinaluminio @Truly Beauty.](https://images.od.modash.io/2414a6fef3bfe2c593f72d9a3bbf077951932b6e)
![TikTok post by @pattyisr for Truly Beauty. Caption reads: [...] #aceitecorporal @Truly Beauty.](https://images.od.modash.io/af9c23e1c886231a252899de384340883ad8a2df)
thiffanie69 x Truly Beauty
![TikTok post by @yorksp1 for Truly Beauty. Caption reads: @Truly Beauty #trulybeauty #truly [...].](https://images.od.modash.io/b731c107b84ead8d2c549a1f795c62d3b469b97e)
cherryblossom9422 x Truly Beauty
![TikTok post by @cherryblossom9422 for Truly Beauty. Caption reads: [...] #softservetruly @Truly Beauty.](https://images.od.modash.io/d81700ed4241a3af7eb0ee129dffa5064afc0365)
![TikTok post by @cherryblossom9422 for Truly Beauty. Caption reads: [...] #tiktokshopcybermonday @Truly Beauty.](https://images.od.modash.io/209aee1e1c15be7bccd8744c1e32c0fb83a3e29b)
![TikTok post by @cherryblossom9422 for Truly Beauty. Caption reads: [...] #tiktokshopcybermonday @Truly Beauty.](https://images.od.modash.io/e50379fe595f97739a3cc9da40304df5f3d866d3)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Truly Beauty had the most influencer activity. 65.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Mexico (6.4%)
- United Kingdom (6%)
- Canada (2.9%)
Truly Beauty's influencer activity by market
Here is another example of Truly Beauty collaborating with an influencer in United States.
paolamedellin_s x Truly Beauty
Truly Beauty's influencer activity vs. related brands
Truly Beauty competes with Sol de Janeiro and Saltair in body care that is highly visual, sensorial, and trend-driven on social platforms. All three rely on creator routines and texture-focused content to spark impulse buys.
Total influencer content
Truly Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Saltair leads with 21.3k sponsored posts, significantly outpacing Sol de Janeiro (11.3k posts) and Truly Beauty (10.6k posts). Across all three brands, the average volume is 14.4k posts, indicating mature, scaled influencer programs.
By social platform
Truly Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Sol de Janeiro leads on Instagram and YouTube and Saltair leads on TikTok. The gap is most notable on TikTok, with Saltair at 19.5k, Truly Beauty at 10.3k, Sol de Janeiro at 8.2k posts. Truly Beauty's activity is particularly concentrated on TikTok. On Instagram, Sol de Janeiro has many more posts than Truly Beauty, and on TikTok, Saltair has many more posts than Truly Beauty.
By geographical market
Truly Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Truly Beauty's top markets
Saltair has the highest estimated sponsored-post volume in United States (15k posts, 70.8%), United Kingdom (1.5k posts, 6.9%), Brazil (894 posts, 4.2%), while Sol de Janeiro leads in France with 973 posts (8.6%), while Truly Beauty leads in Mexico with 676 posts (6.4%). Looking at United States specifically, the split is Saltair at 15k posts (70.8%), Truly Beauty at 6.9k posts (65.3%), Sol de Janeiro at 3.3k posts (29.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Sol de Janeiro's Influencer Marketing Strategy
- Saltair's Influencer Marketing Strategy
- Supergoop's Influencer Marketing Strategy
- Pepax Official's Influencer Marketing Strategy
- FITJEANS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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