We analyzed 10.7k pieces of influencer content sponsored by Truly Beauty over the last 12 months.
This report breaks down where & how Truly Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Truly Beauty, see here: Truly Beauty influencers.
Truly Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Truly Beauty's influencer output appears relatively consistent throughout the year, averaging about 875 sponsored posts per month. December recorded the highest volume at 1.2k posts (39% above average), while June was the quietest at 585 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Truly Beauty's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Truly Beauty.
Here are 3 examples of Truly Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🍒 manchester, uk 💗 tiktok: @itsemmachloee 70k+ 🎀 beauty | home life | mama to be! 💌 emmachloe@bejewelledmanagement.com
Collaboration metrics
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Influencer bio
Health | Lifestyle | Wellness Dianafit021899@gmail.com
Collaboration metrics
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Influencer bio
♥︎ Hey babes ♥︎ My name is Amanda & I love all things pink, girly, makeup, fragrance and beauty!🌸💕🎀👛 I post tutorials, hauls, reviews, unboxings and more! I hope you stick around 🫶🏻 Subscribe to my channel and join my little YouTube family ♥︎ Be sure to follow me on my other socials : ✨Instagram @amandaa_harrison ✨TikTok @amandaa_harrison 📧Business email amanda_xox13@hotmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Truly Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 70% of partnerships featuring creators averaging <1K views, Truly Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (750.7k avg views/post):
Influencer bio
fav tts finds 🤎☁️ frzr.leah@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.6k avg views/post):
Influencer bio
Mom of 2 👫 Working to become a SAHM PR/Collab Faceitwithbrittany@gmail.com
Collaboration metrics
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Out of 4k unique influencers in our dataset, 424 of them (11%) posted content for Truly Beauty in 3 or more separate calendar months. The most consistent partner is @pattyisr, who has collaborated across 12 months with 249 total posts.
Here are 3 examples of Truly Beauty's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Truly Beauty had the most influencer activity. 68.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Truly Beauty collaborating with an influencer in United States.
Truly Beauty competes in viral, sensorial body care, where Sol de Janeiro and Kopari also dominate through scent, texture, and lifestyle aesthetics. All three rely heavily on UGC, gifting, and short-form product demos.
Total sponsored posts tracked (last 12 months)
Sol de Janeiro leads with 17.3k sponsored posts, significantly outpacing Truly Beauty (10.7k posts) and Kopari Beauty (7k posts). Across all three brands, the average volume is 11.6k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, Sol de Janeiro leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Sol de Janeiro at 6.4k, Kopari Beauty at 922, Truly Beauty at 235 posts. Truly Beauty's activity is particularly concentrated on TikTok. Instagram post volume is much higher for Sol de Janeiro than Truly Beauty and Kopari Beauty.
Estimated sponsored posts in Truly Beauty's top markets
Truly Beauty has the highest estimated sponsored-post volume in United States (7.3k posts, 68.8%), Mexico (533 posts, 5%), suggesting a North America focus, while Sol de Janeiro has the highest estimated sponsored-post volume in United Kingdom (1.5k posts, 8.9%), France (1.1k posts, 6.3%), suggesting a Europe focus, while Kopari Beauty leads in Canada with 264 posts (3.8%). Looking at United States specifically, the split is Truly Beauty at 7.3k posts (68.8%), Sol de Janeiro at 7k posts (40.5%), Kopari Beauty at 5.1k posts (72.7%). Truly Beauty's strength in United States may indicate a home-market focus, while Kopari Beauty shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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