Truly Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 9.5k pieces of influencer content sponsored by Truly Beauty over the last 12 months.
This report breaks down where & how Truly Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Truly Beauty, see here: Truly Beauty influencers.
Influencer activity throughout the year
Truly Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Truly Beauty's influencer activity by month
Number of sponsored posts
Truly Beauty's sponsored post volume peaks in January with 1.2k posts, 51% higher than the monthly average of 793. April recorded the lowest activity at 351 posts, 56% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Truly Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 9.3k posts (97.8%)
- Instagram: 210 posts (2.2%)
Truly Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Truly Beauty.
Here are 2 examples of Truly Beauty's recent sponsored collaborations (one each for Instagram, TikTok).
itsemmachloee x Truly Beauty
Influencer bio
🍒 manchester, uk 💗 tiktok: @itsemmachloee 70k+ 🎀 beauty, girl life & mama to Callie 🍼 💌 emmachloe@bejewelledmanagement.com
Collaboration metrics
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fitpartnertipss x Truly Beauty
![TikTok post by @fitpartnertipss for Truly Beauty. Caption reads: [...] para la hiperpigmentacion💖 @Truly Beauty....](https://images.od.modash.io/30a23156577f6120e207cf44f9cb79f526fa3ca0)
Influencer bio
Health | Lifestyle | Wellness Dianafit021899@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.9%
- Carousels: 7.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Truly Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Truly Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 70.9% of partnerships featuring creators averaging <1K views, Truly Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (750.7k avg views/post):
leahfrzr x Truly Beauty
![TikTok post by @leahfrzr for Truly Beauty. Caption reads: [...] hydration with hyaluronic acid! 💦 @Truly....](https://images.od.modash.io/c2c0e08c099290cdb2b00c8e658d439bc396cc6e)
Influencer bio
fav tts finds 🤎☁️ frzr.leah@gmail.com "halo ring" stop stealing my videos
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
medicenbetza_ x Truly Beauty
![TikTok post by @medicenbetza_ for Truly Beauty. Caption reads: [...] obsesionada con los productos de @Truly....](https://images.od.modash.io/de06c4eea7a2a3cbdad17d6692a5664e460faa54)
Influencer bio
En un rinconcito de Florida ☀️ Lifestyle | Experiences | Entertainment betzaugc@gmail.com 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Truly Beauty's repeat partnerships
Out of 3.6k unique influencers in our dataset, 355 of them (10%) posted content for Truly Beauty in 3 or more separate calendar months. The most consistent partner is @pattyisr, who has collaborated across 12 months with 252 total posts.
Here are 3 examples of Truly Beauty's repeat influencer partnerships, with links to the sponsored content.
pattyisr x Truly Beauty
![TikTok post by @pattyisr for Truly Beauty. Caption reads: [...] #aclarar #dealsforyoudays @Truly Beauty.](https://images.od.modash.io/efce5ac076d792d9543d74023151a9adf66cad7e)
![TikTok post by @pattyisr for Truly Beauty. Caption reads: [...] #aclararlapiel @Truly Beauty.](https://images.od.modash.io/0d29642b74746b378218c9f1932da641ef2e2ae1)
![TikTok post by @pattyisr for Truly Beauty. Caption reads: [...] #softserveaftershaveoil @Truly Beauty.](https://images.od.modash.io/807cc8d5998bb56cf54d95371447aedbf0c49c92)
hilss_fit x Truly Beauty
![TikTok post by @hilss_fit for Truly Beauty. Caption reads: [...] que es un perfume 🫢 #truly #trulybeauty....](https://images.od.modash.io/03153e73a08f2ecdaa5efd0cbc5e3d8f68f31975)
![TikTok post by @hilss_fit for Truly Beauty. Caption reads: [...] gracias a esto 🥰 #truly #trulybeauty....](https://images.od.modash.io/fb3288c0270123a7a14de3e4404470cba7455258)
![TikTok post by @hilss_fit for Truly Beauty. Caption reads: [...] inseguridades 🌸🫣 #truly #trulybeauty....](https://images.od.modash.io/456193790e15205d12101f4ed2033f44f00d6137)
cherryblossom9422 x Truly Beauty
![TikTok post by @cherryblossom9422 for Truly Beauty. Caption reads: [...] #softservetruly @Truly Beauty.](https://images.od.modash.io/d81700ed4241a3af7eb0ee129dffa5064afc0365)
![TikTok post by @cherryblossom9422 for Truly Beauty. Caption reads: [...] #TikTokShopLaborDaySale @Truly Beauty.](https://images.od.modash.io/b54e46ab77b1f2682e5a665ec1512af5285ffefc)
![TikTok post by @cherryblossom9422 for Truly Beauty. Caption reads: [...] #tiktokshopbacktoschool @Truly Beauty.](https://images.od.modash.io/13a77ea50c33726e69ab42cbdc3761cd9f474e73)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Truly Beauty had the most influencer activity. 64.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.7%)
- Mexico (7.1%)
- Brazil (4.5%)
Truly Beauty's influencer activity by market
Here is another example of Truly Beauty collaborating with an influencer in United States.
tipsdedani x Truly Beauty
![TikTok post by @tipsdedani for Truly Beauty. Caption reads: [...] amiga‼️ y el también😍🔥🥵😌🌸 #truly....](https://images.od.modash.io/dbfa94f0421fba990d589141f53a2338da2b235a)
Truly Beauty's influencer activity vs. related brands
Truly Beauty competes for the same body-care and self-care audience as Saltair and Kopari, where sensorial formats and visually satisfying content make influencer marketing especially effective.
Total influencer content
Truly Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Saltair leads with 22.6k sponsored posts, significantly outpacing Truly Beauty (9.5k posts) and Kopari Beauty (5.9k posts). Across all three brands, the average volume is 12.7k posts, indicating mature, scaled influencer programs. Saltair has more than twice the total posts of Truly Beauty and nearly four times as many as Kopari Beauty.
By social platform
Truly Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Saltair leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Saltair at 21.5k, Truly Beauty at 9.3k, Kopari Beauty at 5k posts. Truly Beauty's activity is particularly concentrated on TikTok. On TikTok, Saltair has more than twice as many posts as Truly Beauty and over four times as many as Kopari Beauty.
By geographical market
Truly Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Truly Beauty's top markets
Saltair has the highest estimated sponsored-post volume in United States (16k posts, 68.7%), United Kingdom (1.9k posts, 8.2%), Brazil (700 posts, 3.1%), while Truly Beauty leads in Mexico with 677 posts (7.1%). Looking at United States specifically, the split is Saltair at 16k posts (68.7%), Truly Beauty at 6.2k posts (64.7%), Kopari Beauty at 4.2k posts (72.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Saltair's Influencer Marketing Strategy
- Kopari Beauty's Influencer Marketing Strategy
- Bagsmart's Influencer Marketing Strategy
- Pepax Official's Influencer Marketing Strategy
- FITJEANS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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