Kopari Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.9k pieces of influencer content sponsored by Kopari Beauty over the last 12 months.
This report breaks down where & how Kopari Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Kopari Beauty, see here: Kopari Beauty influencers.
Influencer activity throughout the year
Kopari Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Kopari Beauty's influencer activity by month
Number of sponsored posts
Kopari Beauty's influencer activity appears to have tapered over the year, from 476 posts in January down to 256 in December. May was the busiest month at 937 posts, 92% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kopari Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 5.0k posts (86.2%)
- Instagram: 806 posts (13.8%)
- YouTube: 3 posts (0.1%)
Kopari Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Kopari Beauty.
Here are 3 examples of Kopari Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
livefitelle x Kopari Beauty
Influencer bio
Wellness, beauty, travel + London life 🤍 @ghostlifestyle & @nvgtn code: ELLE Creative Agency @margandmae Law Graduate + Certified Trainer 📃
Collaboration metrics
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jennaevelynnn x Kopari Beauty
![TikTok post by @jennaevelynnn for Kopari Beauty. Caption reads: [...] like I am on vacation every day with @Kopari....](https://images.od.modash.io/384efab9c8c3f5ec02488190067bc5d16573ce9a)
Influencer bio
📍ohio 🍦beauty with a sprinkle of lifestyle & fashion 💌jennaevelynnn@shinetalentgroup.com 🔗my links below
Collaboration metrics
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vpofglow x Kopari Beauty
![YouTube post by @vpofglow for Kopari Beauty. Caption reads: [...] it!! 😭🫶🏼 Sunscreens shown: @Koparibeauty....](https://images.od.modash.io/b2d1a4e0b34e019feba6cd7cbe47d56132cc5e85)
Influencer bio
Hi glowfriends! It’s Victoria P. and I’m here to help you glow through easy beauty (skincare, makeup, haircare)! Think: minimal effort, maximum glow ✨ Here you can find all things easy beauty, from skincare and makeup reviews, trendy products, my hormonal chin acne, and sometimes even a bit of life 🫶🏼 ✨ Stay for the glow! IG: instagram.com/vpofglow/ TikTok: tiktok.com/@vpofglow ✨ Shop my fave products: linktr.ee/vpofglow ✨ Business Inquiries: vpofglow@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.1%
- Carousels: 5.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Kopari Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Kopari Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 68.6% of partnerships featuring creators averaging <1K views, Kopari Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.0M avg views/post):
victoriaengasser x Kopari Beauty
Influencer bio
your modern beauty girl product edits • tutorials • real reviews ✉️ victoriaengasser@zink-talent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (5.2k avg views/post):
lindaannettem x Kopari Beauty
Influencer bio
Jesus.Wife.Mom.InteriorDesigner.Fashion ✨a Millennial trying to slay on a budget✨ Collab- Linda.Mendoza.collab@gmail.com @heyits_linda @soyLindaXO
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Kopari Beauty's repeat partnerships
Out of 2.8k unique influencers in our dataset, 241 of them (9%) posted content for Kopari Beauty in 3 or more separate calendar months. The most consistent partner is @affiliatetammytaylor, who has collaborated across 9 months with 22 total posts.
Here are 3 examples of Kopari Beauty's repeat influencer partnerships, with links to the sponsored content.
affiliatetammytaylor x Kopari Beauty
![TikTok post by @affiliatetammytaylor for Kopari Beauty. Caption reads: [...] #newyearnewme @Kopari Beauty.](https://images.od.modash.io/1b28d5242b1247834f18aed677c6ca3155a8d230)
![TikTok post by @affiliatetammytaylor for Kopari Beauty. Caption reads: [...] #dealsforyoudays @Kopari Beauty.](https://images.od.modash.io/0060b1986942194b26cad5c8b917145a29081675)
![TikTok post by @affiliatetammytaylor for Kopari Beauty. Caption reads: [...] #SummerSkinReady @Kopari Beauty.](https://images.od.modash.io/74483387f138368b9f9f3986136a7cf69ed265e3)
tuti.fit x Kopari Beauty
![TikTok post by @tuti.fit for Kopari Beauty. Caption reads: @Kopari Beauty #spf50 #spf #sunscreen [...].](https://images.od.modash.io/428a5f0395ec8c29a2a2324e8d7d1ee62c91fd20)
![TikTok post by @tuti.fit for Kopari Beauty. Caption reads: @Kopari Beauty #sunscreen #settingspray [...].](https://images.od.modash.io/f110fc58d49fbff86a4ccfcb7f98ed90f55967a6)
crystalllara x Kopari Beauty
![TikTok post by @crystalllara for Kopari Beauty. Caption reads: [...] a must have sunscreen ✨💗@Kopari Beauty #spf....](https://images.od.modash.io/2c925dc9f433fd4ae5f6933c0736297e992f0826)
![TikTok post by @crystalllara for Kopari Beauty. Caption reads: [...] gone like the knit bag😩 @Kopari Beauty....](https://images.od.modash.io/7947e1569a886b670c26978ebfb7d5db94424631)
![TikTok post by @crystalllara for Kopari Beauty. Caption reads: [...] duo is a MUST FOR SUMMER @Kopari Beauty #spf....](https://images.od.modash.io/f3777915a196cc7f52d82a2cb93a0da07ecd7313)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Kopari Beauty had the most influencer activity. 72.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.4%)
- Brazil (3.5%)
- Canada (3.1%)
Kopari Beauty's influencer activity by market
Here is another example of Kopari Beauty collaborating with an influencer in United States.
all.things.jas x Kopari Beauty
![TikTok post by @all.things.jas for Kopari Beauty. Caption reads: [...] needs an update! 🤏🏻 loving my @Kopari....](https://images.od.modash.io/1e43ff718ad338e86ec011aea453b513abc0c25b)
Kopari Beauty's influencer activity vs. related brands
Kopari overlaps strongly with Sol de Janeiro and OUAI in the lifestyle body-care/beauty space, where scent, texture and aesthetic packaging drive creator content and repeat purchase behavior.
Total influencer content
Kopari Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Sol de Janeiro leads with 10.3k sponsored posts, significantly outpacing Kopari Beauty (5.9k posts) and OUAI (5.7k posts). Across all three brands, the average volume is 7.3k posts, indicating mature, scaled influencer programs.
By social platform
Kopari Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Sol de Janeiro leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Sol de Janeiro at 4.8k, OUAI at 1.5k, Kopari Beauty at 806 posts. Kopari Beauty's activity is particularly concentrated on TikTok. Instagram post volume is much higher for Sol de Janeiro than for Kopari Beauty and OUAI.
By geographical market
Kopari Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Kopari Beauty's top markets
Kopari Beauty has the highest estimated sponsored-post volume in United States (4.2k posts, 72.3%), Brazil (205 posts, 3.5%), while Sol de Janeiro has the highest estimated sponsored-post volume in United Kingdom (857 posts, 8.3%), India (836 posts, 8.1%), while OUAI leads in Indonesia with 291 posts (5.1%). Looking at United States specifically, the split is Kopari Beauty at 4.2k posts (72.3%), Sol de Janeiro at 4k posts (38.3%), OUAI at 3.3k posts (57.6%). Kopari Beauty's strength in United States may indicate a home-market focus, while Sol de Janeiro shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Sol de Janeiro's Influencer Marketing Strategy
- OUAI's Influencer Marketing Strategy
- Levoit's Influencer Marketing Strategy
- IAMGIA's Influencer Marketing Strategy
- drinknello's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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