Kopari Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.8k pieces of influencer content sponsored by Kopari Beauty over the last 12 months.

This report breaks down where & how Kopari Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Kopari Beauty, see here: Kopari Beauty influencers.

Influencer activity throughout the year

Kopari Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Kopari Beauty's influencer activity appears to have tapered over the year, from 480 posts in January down to 268 in December. April was the busiest month at 867 posts, 81% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kopari Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 4.6k posts (80%)
• Instagram: 1.1k posts (19.8%)
• YouTube: 8 posts (0.1%)

TikTok influencer marketing is a clear focus for Kopari Beauty.

Here are 2 examples of Kopari Beauty's recent sponsored collaborations (one each for Instagram, TikTok).

jemma.solomon x Kopari Beauty

jemma.solomon

@jemma.solomon

07 May, 26

1.3M

33.8k

[...] ✌️ . The best day with @spacenk and @koparibeauty thank you so so much AD

Influencer bio

✨ It’s ok to choose you ✨ 💞 Me, Family life & Home Reno 📧 jessica.stray@ymugroup.com 👇🏼Click below for all my links!

Collaboration metrics

Post views1.3M

Post EMV $41.4k

More influencer data

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jennaevelynnn x Kopari Beauty

jennaevelynnn

@jennaevelynnn

06 Jan, 26

3.1M

7.7k

[...] like I am on vacation every day with @Kopari Beauty Coconut Sun Juice Body Mist [...]

Influencer bio

📍SWFL 🍦beauty with a sprinkle of lifestyle & fashion 💌jennaevelynnn@shinetalentgroup.com 🔗my links below

Collaboration metrics

Post views3.1M

Post EMV $62.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 71% of partnerships featuring creators averaging <1K views, Kopari Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):

kayla.ryann x Kopari Beauty

kayla.ryann

@kayla.ryann

30 Dec, 25

1.2M

35.8k

[...] 28 Beauty @Colorescience @rhode skin @Kopari Beauty @Kosas @NARS Cosmetics

Influencer bio

HIII WELCOME 💆🏼‍♀️✨🍓🫧🌸 kaylaryan@thesociablesociety.com 📍miamiiii ⭐️🐠💗

Collaboration metrics

Post views1.2M

Post EMV $25.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.0k avg views/post):

kellyrosesarno x Kopari Beauty

kellyrosesarno

@kellyrosesarno

07 Aug, 25

21.8k

656

@Kopari Beauty new #cleansingbalm is so so good! [...]

Influencer bio

📍 Boston / NYC 350+ Mascara Reviews. Truth over hype.

Collaboration metrics

Post views21.8k

Post EMV $469

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Kopari Beauty's repeat partnerships

sloanevosen x Kopari Beauty

sloanevosen

@sloanevosen

21 Jan, 26

4.2k

50

the new SPF fragrance spray @Kopari Beauty is the perfect addition to [...]

sloanevosen

@sloanevosen

05 Jun, 26

1.7k

27

[...] #glowysunscreen @Kopari Beauty

sloanevosen

@sloanevosen

23 Jan, 26

1.5k

25

[...] #tiktokshopjumpstartsale #koparibeauty #scentmatches @Kopari [...]

paolaurdanetad x Kopari Beauty

paolaurdanetad

@paolaurdanetad

16 Aug, 25

7.1k

100

[...] #bloqueadorsolar #koparibeauty #tiktokshopcreatorpicks [...]

paolaurdanetad

@paolaurdanetad

04 Aug, 25

3.9k

46

[...] #bloqueadorsolar #spf50 #koparibeauty #koparispf [...]

paolaurdanetad

@paolaurdanetad

22 Jan, 26

3.4k

40

[...] #spf50 #protectorsolar #koparibeauty #tiktokshopcreatorpicks [...]

evamm55 x Kopari Beauty

evamm55

@evamm55

16 May, 26

153

[...] skin!! You can shop all Kopari beauty products via the direct [...]

evamm55

@evamm55

28 Jan, 26

153

Pink Wednesday essentials 💖🩰🌸 Happy pink Wednesday beauties! I’m getting ready for the day with a few #pinkessentials I’m absolutely loving the new skincare duo that launched from @summerfridays The cleanser and the gel cream moisturizer have been a lovely addition to my skincare routine. Comment below some of your go-to products that you’ve been reaching for on repeat. *image contains #gifted products #pink #wakeupandmakeup #beautyessentials

evamm55

@evamm55

19 Mar, 26

148

Summer time vibes with @koparibeauty 🤎 I am so looking forward [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (9.8%)
• Canada (3.5%)
• Brazil (3.4%)

Here is another example of Kopari Beauty collaborating with an influencer in United States.

all.things.jas x Kopari Beauty

all.things.jas

@all.things.jas

27 Jan, 26

2.2M

84.1k

[...] needs an update! 🤏🏻 loving my @Kopari Beauty routine upgrades, so easy to refresh [...]

Kopari Beauty's influencer activity vs. related brands

Kopari Beauty overlaps with Sol de Janeiro and Truly Beauty in sensorial, trend-forward body care that performs well in short-form video. These brands compete for the same audience drawn to fragrance-led routines, texture shots, and ‘self-care’ positioning.

Total influencer content

Sol de Janeiro leads with 11k sponsored posts, marginally ahead of Truly Beauty (10.3k posts) and Kopari Beauty (5.8k posts). Across all three brands, the average volume is 9k posts, indicating mature, scaled influencer programs. Sol de Janeiro and Truly Beauty each have nearly double the total posts of Kopari Beauty.

By social platform

Among these brands, Sol de Janeiro leads on Instagram and YouTube and Truly Beauty leads on TikTok. The gap is most notable on TikTok, with Truly Beauty at 10.1k, Sol de Janeiro at 7.4k, Kopari Beauty at 4.6k posts. Kopari Beauty's activity is particularly concentrated on TikTok. On Instagram, Sol de Janeiro has multiple times more posts than Kopari Beauty and Truly Beauty.

By geographical market

Truly Beauty has the highest estimated sponsored-post volume in United States (6.5k posts, 63.5%), Canada (753 posts, 7.3%), suggesting a North America focus, while Sol de Janeiro has the highest estimated sponsored-post volume in France (872 posts, 7.9%), United Kingdom (861 posts, 7.8%), suggesting a Europe focus. Looking at United States specifically, the split is Truly Beauty at 6.5k posts (63.5%), Kopari Beauty at 4.1k posts (70.6%), Sol de Janeiro at 3.9k posts (35.6%).