Kopari Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.9k pieces of influencer content sponsored by Kopari Beauty over the last 12 months.

This report breaks down where & how Kopari Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Kopari Beauty, see here: Kopari Beauty influencers.

Influencer activity throughout the year

Kopari Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Kopari Beauty's influencer activity appears to have tapered over the year, from 482 posts in January down to 270 in December. April was the busiest month at 874 posts, 78% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kopari Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 4.6k posts (78.2%)
• Instagram: 1.3k posts (21.2%)
• YouTube: 38 posts (0.6%)

TikTok influencer marketing is a clear focus for Kopari Beauty.

Here are 3 examples of Kopari Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

jemma.solomon x Kopari Beauty

jemma.solomon

@jemma.solomon

07 May, 26

1.3M

33.8k

[...] ✌️ . The best day with @spacenk and @koparibeauty thank you so so much AD

Influencer bio

✨ It’s ok to choose you ✨ 💞 Me, Family life & Home Reno 📧 jessica.stray@ymugroup.com 👇🏼Click below for all my links!

Collaboration metrics

Post views1.3M

Post EMV $41.4k

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jennaevelynnn x Kopari Beauty

jennaevelynnn

@jennaevelynnn

06 Jan, 26

3.1M

7.7k

[...] like I am on vacation every day with @Kopari Beauty Coconut Sun Juice Body Mist [...]

Influencer bio

📍SWFL 🍦beauty with a sprinkle of lifestyle & fashion 💌jennaevelynnn@shinetalentgroup.com 🔗my links below

Collaboration metrics

Post views3.1M

Post EMV $62.4k

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EnhanceTheSeasonswithKaren x Kopari Beauty

EnhanceTheSeasonswithKaren

@EnhanceTheSeasonswithKaren

04 Jun, 26

8k

809

Hi there sweet friends, Join me for a few beautiful June days as I embrace slow living and the simple joys of the season. In this cozy lifestyle vlog, I'm sharing delicious breakfast ideas, planting flowers, enjoying peaceful mornings, spending time at the pool, playing our first bocce games of the season, discovering lovely summer scents for home and perfume, and sharing a sleep feature I've been loving lately. If you enjoy seasonal living, homemaking inspiration, slow living, cozy days at home, and finding beauty in everyday life, I hope this video inspires you to embrace the simple pleasures of June. 💛 Subscribe and join me every week as we celebrate the beauty of homemaking and seasonal living. Thank you for spending a few June days with me! With Love, Karen #slowliving #seasonalliving #dayinthelife In Today's Video: Beach Bag - * Sunscreen - * Super Goop - * Kopari Sun Shield: * Chunky Earrings: * Kendra Scott Pearl Necklace: * Maxi Dress - * Kendra Scott Earrings: * & * Kendra Scott Bracelet: * (similar) Quince 100% European Linen Shirt Dress: * Quince Fragrances: Ambre Noir Eau de Parfum - * Néroli Soleil Eau de Parfum - * English Rose Room Spray - * Wild Strawberry Limited Edition Candle - * Bergamot Basil Reed Diffuser - * #quincepartner White Blouse - * Day1fit joggers - * Tank - Sweatshirt - * Green Dress - * Wonder Oven: * Mackenzie Childs bowl: * MACKENZIE-CHILDS Casserole: * Caraway Cookware - Discount Code - Karen10 for 10% off Containers amazon: * Granola recipe: High-Protein Nut and Seed Granola Prep time: 10 min Cook time: 25 min Yield: 8 Skill level: easy Ingredients Contains tree nuts 2 cups Rolled oats 1/2 cups Almonds 1/2 cups Walnuts 1/4 cups Pumpkin seeds 1/4 cups Sunflower seeds 1/4 cups Chia seeds 1/4 cups Flaxseeds 1/4 cups Honey or maple syrup 1/4 cups Coconut oil 1 tsp Vanilla extract 1 tsp Cinnamon 1/4 tsps Salt Cooking instructions 1 Preheat your oven to 325°F (165°C) and line a baking sheet with parchment paper. 2 In a large bowl, combine the oats, almonds, walnuts, pumpkin seeds, sunflower seeds, chia seeds, and flaxseeds. 3 In a small saucepan over low heat, combine the honey (or maple syrup), coconut oil, vanilla extract, cinnamon, and salt. Stir until melted and well combined. 4 Pour the wet mixture over the dry ingredients and stir until everything is evenly coated. 5 Spread the granola mixture evenly on the prepared baking sheet. 6 Bake for 20-25 minutes, stirring halfway through, until the granola is golden brown. 7 Allow to cool completely on the baking sheet before transferring to an airtight container. LET'S BE FRIENDS INSTAGRAM: TikTok: @enhancetheseasons Facebook: For Collabs & Business Inquiries: karenf@2orchids.com Enhance The Seasons P. O. Box 14085 Youngstown, Ohio 44514 #slowlivinghomemaking #over50 lifestyle #seasonaldecorideas

Influencer bio

I am grateful you are here! My channel is about all things cozy & slow loving. I love to share what I love & what I'm passionate about! I love to decorate my home for the different seasons, but also how lifestyle changes with each season. I am going to be talking about making the most of each season of life, but also embracing change! I upload videos every Monday & Thursday ! Please subscribe! I don't want you to miss out on my latest videos! Direct email: karenf@2orchids.com #1325233 Enhance The Seasons with Karen PO Box 14085 Youngstown, OH 44514

Collaboration metrics

Post views8.0k

Post EMV $322

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 71.3% of partnerships featuring creators averaging <1K views, Kopari Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (724.1k avg views/post):

kayla.ryann x Kopari Beauty

kayla.ryann

@kayla.ryann

30 Dec, 25

1.2M

35.8k

[...] 28 Beauty @Colorescience @rhode skin @Kopari Beauty @Kosas @NARS Cosmetics

Influencer bio

HIII WELCOME 💆🏼‍♀️✨🍓🫧🌸 kaylaryan@thesociablesociety.com 📍miamiiii ⭐️🐠💗

Collaboration metrics

Post views1.2M

Post EMV $25.8k

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And here is another example with a smaller creator on TikTok (9.4k avg views/post):

daniarribere x Kopari Beauty

daniarribere

@daniarribere

25 Jul, 26

10.8k

1.4k

@Kopari Beauty sunscreen foreverrrrr #fypp [...]

Influencer bio

CEO of “Veto”🪩✨ Follow me on insta:) 💌Dani.arribere@yahoo.com

Collaboration metrics

Post views10.8k

Post EMV $288

More influencer data

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Kopari Beauty's repeat partnerships

sloanevosen x Kopari Beauty

sloanevosen

@sloanevosen

21 Jan, 26

4.2k

50

the new SPF fragrance spray @Kopari Beauty is the perfect addition to [...]

sloanevosen

@sloanevosen

05 Jun, 26

1.7k

27

[...] #glowysunscreen @Kopari Beauty

sloanevosen

@sloanevosen

23 Jan, 26

1.5k

25

[...] #tiktokshopjumpstartsale #koparibeauty #scentmatches @Kopari [...]

its_kelly_mack x Kopari Beauty

its_kelly_mack

@its_kelly_mack

07 Sep, 26

738

13

[...] Kopari Bestie @Shelby Ann @Kopari Beauty #Koparibesties [...]

its_kelly_mack

@its_kelly_mack

14 Aug, 26

676

11

[...] and perfect for Fall! @Kopari Beauty @Shelby Ann #fallscent [...]

its_kelly_mack

@its_kelly_mack

06 Dec, 25

633

16

[...] scents and go JUICY! @Kopari Beauty #koparibeauty [...]

evamm55 x Kopari Beauty

evamm55

@evamm55

16 May, 26

153

[...] skin!! You can shop all Kopari beauty products via the direct [...]

evamm55

@evamm55

28 Jan, 26

153

Pink Wednesday essentials 💖🩰🌸 Happy pink Wednesday beauties! I’m getting ready for the day with a few #pinkessentials I’m absolutely loving the new skincare duo that launched from @summerfridays The cleanser and the gel cream moisturizer have been a lovely addition to my skincare routine. Comment below some of your go-to products that you’ve been reaching for on repeat. *image contains #gifted products #pink #wakeupandmakeup #beautyessentials

evamm55

@evamm55

19 Mar, 26

148

Summer time vibes with @koparibeauty 🤎 I am so looking forward [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (8%)
• Canada (3.5%)
• India (2.9%)

Here is another example of Kopari Beauty collaborating with an influencer in United States.

all.things.jas x Kopari Beauty

all.things.jas

@all.things.jas

27 Jan, 26

2.2M

84.1k

[...] needs an update! 🤏🏻 loving my @Kopari Beauty routine upgrades, so easy to refresh [...]

Kopari Beauty's influencer activity vs. related brands

Kopari Beauty competes with Sol de Janeiro and OUAI in sensorial body-care and fragrance-adjacent routines that perform well in short-form content. All three target consumers seeking elevated, “treat yourself” personal-care experiences.

Total influencer content

Sol de Janeiro leads with 11.3k sponsored posts, significantly outpacing Kopari Beauty (5.9k posts) and OUAI (5.8k posts). Across all three brands, the average volume is 7.7k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, Sol de Janeiro leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Sol de Janeiro at 8.2k, Kopari Beauty at 4.6k, OUAI at 4.3k posts. Kopari Beauty's activity is particularly concentrated on TikTok. On TikTok, Sol de Janeiro has almost twice as many posts as Kopari Beauty and OUAI.

By geographical market

Kopari Beauty has the highest estimated sponsored-post volume in United States (4.3k posts, 71.8%), Canada (208 posts, 3.5%), suggesting a North America focus, while Sol de Janeiro has the highest estimated sponsored-post volume in United Kingdom (1.1k posts, 9.6%), France (973 posts, 8.6%), suggesting a Europe focus, while OUAI leads in Indonesia with 425 posts (7.3%). Looking at United States specifically, the split is Kopari Beauty at 4.3k posts (71.8%), Sol de Janeiro at 3.3k posts (29.4%), OUAI at 3k posts (51.4%). Kopari Beauty's strength in United States may indicate a home-market focus, while OUAI shows broader regional investment.