Kopari Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.8k pieces of influencer content sponsored by Kopari Beauty over the last 12 months.
This report breaks down where & how Kopari Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Kopari Beauty, see here: Kopari Beauty influencers.
Influencer activity throughout the year
Kopari Beauty's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Kopari Beauty's influencer activity by month
Number of sponsored posts
Kopari Beauty's influencer activity appears to have tapered over the year, from 77 posts in January down to 76 in December. May was the busiest month at 318 posts, 115% above the monthly average.
Kopari Beauty's influencer activity by month (views)
Total views on sponsored video posts
January generated the most views at 8.8M, while October recorded the least at 29.4k. Across all tracked posts in the 12-month window, average views per post were 14.5k. Interestingly, the highest-view month (January) does not align with peak post volume (May), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q1 (Jan-Mar). The top-performing tracked post, by @lexirosenstein, generated 2.9M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kopari Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 1.7k posts (93.2%)
- Instagram: 122 posts (6.8%)
Kopari Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Kopari Beauty.
Here are 2 examples of Kopari Beauty's recent sponsored collaborations (one each for Instagram, TikTok).
vanessa.larche x Kopari Beauty
Influencer bio
Beauty | Lifestyle + what I love • Collaboration inquiries: realvanessatorres@gmail.com
Collaboration metrics
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lexirosenstein x Kopari Beauty
![TikTok post by @lexirosenstein for Kopari Beauty. Caption reads: [...] changer so grab it before it’s gone! @Kopari....](https://images.od.modash.io/c39895e516c593cffa48991ab703fe21c4af8f40)
Influencer bio
NYC | NJ beauty|fashion|lifestyle 💌 lexirosenstein@gmail.com links below 👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.3%
- Carousels: 1.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Kopari Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Kopari Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 69.6% of partnerships featuring creators averaging <1K views, Kopari Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.6M avg views/post):
kayla.ryann x Kopari Beauty
![TikTok post by @kayla.ryann for Kopari Beauty. Caption reads: [...] 28 Beauty @Colorescience @rhode skin @Kopari....](https://images.od.modash.io/3affe81f2aef510c058999dcb9ada472a7882420)
Influencer bio
HIII WELCOME 💆🏼♀️✨🍓🫧🌸 kaylaryan@thesociablesociety.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
anggwells x Kopari Beauty
Influencer bio
My life + hair favs ⋆˙⟡♡ Ang.partnerships@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Kopari Beauty's repeat partnerships
Out of 1.1k unique influencers in our dataset, 73 of them (7%) posted content for Kopari Beauty in 3 or more separate calendar months. The most consistent partner is @daniella_britt, who has collaborated across 7 months with 10 total posts.
Here are 3 examples of Kopari Beauty's repeat influencer partnerships, with links to the sponsored content.
daniella_britt x Kopari Beauty
![TikTok post by @daniella_britt for Kopari Beauty. Caption reads: @Kopari Beauty SunGlaze gives you a sun [...].](https://images.od.modash.io/f34ee964c0471e45ab1d77529b62b6460a94ec8a)
![TikTok post by @daniella_britt for Kopari Beauty. Caption reads: The @Kopari Beauty bundle deals are on fire [...].](https://images.od.modash.io/2a2772c287a412565b3a3104f85cea74714ec1ef)
sarahy_navarrete x Kopari Beauty
![TikTok post by @sarahy_navarrete for Kopari Beauty. Caption reads: @Kopari Beauty Glow and Go ✨✨✨ [...].](https://images.od.modash.io/5fc6595d130cc81de7049679ccbb9bc3a74d08c2)
![TikTok post by @sarahy_navarrete for Kopari Beauty. Caption reads: [...] YESS!!im OBSESSED with the @Kopari Beauty....](https://images.od.modash.io/58454dbc973f1a817514320b16f96c15ab4db62b)
tutifit92 x Kopari Beauty
![TikTok post by @tutifit92 for Kopari Beauty. Caption reads: [...] durante el día.. de @Kopari Beauty lo amo ....](https://images.od.modash.io/2c84e2c6522aaf562d8b53e39509550b3a3b90a4)
![TikTok post by @tutifit92 for Kopari Beauty. Caption reads: [...] el spf durante el día!! @Kopari Beauty ....](https://images.od.modash.io/4963b17e99d1c27fea1c7bd363f8c0383ed76718)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Kopari Beauty had the most influencer activity. 71.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.9%)
- Brazil (3.5%)
- Canada (3.5%)
Kopari Beauty's influencer activity by market
Here is another example of Kopari Beauty collaborating with an influencer in United States.
all.things.jas x Kopari Beauty
![TikTok post by @all.things.jas for Kopari Beauty. Caption reads: [...] needs an update! 🤏🏻 loving my @Kopari....](https://images.od.modash.io/1e43ff718ad338e86ec011aea453b513abc0c25b)
Kopari Beauty's influencer activity vs. related brands
Kopari competes with Saltair and Sol de Janeiro in body care that leans on sensorial textures, fragrance, and beachy branding. All three win through creator routines, “shower shelf” content, and gifting-driven buzz.
Total influencer content
Kopari Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Saltair leads with 5.1k sponsored posts, significantly outpacing Sol de Janeiro (3.8k posts) and Kopari Beauty (1.8k posts). Across all three brands, the average volume is 3.6k posts, indicating mature, scaled influencer programs.
By social platform
Kopari Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Sol de Janeiro leads on Instagram and YouTube and Saltair leads on TikTok. The gap is most notable on TikTok, with Saltair at 5k, Sol de Janeiro at 1.9k, Kopari Beauty at 1.7k posts. Kopari Beauty's activity is particularly concentrated on TikTok. On TikTok, Saltair has several thousand more posts than Kopari Beauty and Sol de Janeiro.
By geographical market
Kopari Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Kopari Beauty's top markets
Saltair has the highest estimated sponsored-post volume in United States (3.5k posts, 68.6%), United Kingdom (443 posts, 8.7%), Brazil (148 posts, 2.9%), while Sol de Janeiro leads in India with 244 posts (6.4%). Looking at United States specifically, the split is Saltair at 3.5k posts (68.6%), Sol de Janeiro at 1.5k posts (40.4%), Kopari Beauty at 1.3k posts (71.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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