We analyzed 7.0k pieces of influencer content sponsored by Kopari Beauty over the last 12 months.
This report breaks down where & how Kopari Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Kopari Beauty, see here: Kopari Beauty influencers.
Kopari Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Kopari Beauty's influencer activity appears to have tapered over the year, from 505 posts in January down to 278 in December. April was the busiest month at 1.1k posts, 102% above the monthly average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kopari Beauty's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Kopari Beauty.
Here are 3 examples of Kopari Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Beauty | Lifestyle + what I love • Collaboration inquiries: realvanessatorres@gmail.com
Collaboration metrics
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Influencer bio
📍ohio 🍦beauty with a sprinkle of lifestyle 💌jennaevelynnn@shinetalentgroup.com 🔗my links below
Collaboration metrics
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Influencer bio
Hi glowfriends! It’s Victoria P. and I’m here to help you glow through easy beauty (skincare, makeup, haircare)! Think: minimal effort, maximum glow ✨ Here you can find all things easy beauty, from skincare and makeup reviews, trendy products, my hormonal chin acne, and sometimes even a bit of life 🫶🏼 ✨ Stay for the glow! IG: instagram.com/vpofglow/ TikTok: tiktok.com/@vpofglow ✨ Shop my fave products: linktr.ee/vpofglow ✨ Business Inquiries: vpofglow@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Kopari Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 60.9% of partnerships featuring creators averaging <1K views, Kopari Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (965.5k avg views/post):
Influencer bio
HIII WELCOME 💆🏼♀️✨🍓🫧🌸 kaylaryan@thesociablesociety.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
san diego, ca ✉️ teamisabella@undercurrent.net
Collaboration metrics
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Out of 3.3k unique influencers in our dataset, 306 of them (9%) posted content for Kopari Beauty in 3 or more separate calendar months. The most consistent partner is @crystalllara, who has collaborated across 10 months with 44 total posts.
Here are 3 examples of Kopari Beauty's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Kopari Beauty had the most influencer activity. 72.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Kopari Beauty collaborating with an influencer in United States.
Kopari’s tropical, body-care-first positioning aligns closely with Sol de Janeiro’s fragrance-forward body products and Truly Beauty’s viral body care content. Both compete for the same fun, sensorial, TikTok-discovery consumer.
Total sponsored posts tracked (last 12 months)
Sol de Janeiro leads with 17.3k sponsored posts, significantly outpacing Truly Beauty (10.7k posts) and Kopari Beauty (7k posts). Across all three brands, the average volume is 11.6k posts, indicating mature, scaled influencer programs. Sol de Janeiro has more than twice as many total posts as Kopari Beauty.
Sponsored posts by platform
Among these brands, Sol de Janeiro leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Sol de Janeiro at 6.4k, Kopari Beauty at 922, Truly Beauty at 235 posts. Kopari Beauty's activity is particularly concentrated on TikTok. On Instagram, Sol de Janeiro has several times more posts than Kopari Beauty and Truly Beauty.
Estimated sponsored posts in Kopari Beauty's top markets
Truly Beauty has the highest estimated sponsored-post volume in United States (7.3k posts, 68.8%), Mexico (533 posts, 5%), suggesting a North America focus, while Sol de Janeiro has the highest estimated sponsored-post volume in United Kingdom (1.5k posts, 8.9%), France (1.1k posts, 6.3%), suggesting a Europe focus, while Kopari Beauty leads in Canada with 264 posts (3.8%). Looking at United States specifically, the split is Truly Beauty at 7.3k posts (68.8%), Sol de Janeiro at 7k posts (40.5%), Kopari Beauty at 5.1k posts (72.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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