Bagsmart Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 10.1k pieces of influencer content sponsored by Bagsmart over the last 12 months.

This report breaks down where & how Bagsmart invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Bagsmart, see here: Bagsmart influencers.

Influencer activity throughout the year

Bagsmart's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Bagsmart's influencer output appears relatively consistent throughout the year, averaging about 836 sponsored posts per month. January recorded the highest volume at 1.3k posts (54% above average), while September was the quietest at 520 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bagsmart's sponsored influencer collaborations break down by social platform:

• TikTok: 8.3k posts (82.3%)
• Instagram: 1.6k posts (16%)
• YouTube: 169 posts (1.7%)

TikTok influencer marketing is a clear focus for Bagsmart.

Here are 3 examples of Bagsmart's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

betterwithchardonnay x Bagsmart

betterwithchardonnay

@betterwithchardonnay

16 Nov, 25

1.5M

13.5k

[...] only piece of luggage I need… This new @bagsmart_official 30” truck luggage is [...]

Influencer bio

Slightly Tipsy🍷or Under Caffeinated ☕️ Affordable Outfits On My Feed Realistic Mom Life In Stories 👇🏼SHOP IT ALL👇🏼

Collaboration metrics

Post views1.5M

Post EMV $45.8k

More influencer data

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alyssa.waldron x Bagsmart

alyssa.waldron

@alyssa.waldron

16 Jan, 26

5.6M

313.8k

@BAGSMART #toiletrybag #4in1 #travelbag #bagsmart [...]

Influencer bio

i 🤍 Jesus

Collaboration metrics

Post views5.6M

Post EMV $127.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

ninido x Bagsmart

ninido

@ninido

22 Jul, 26

84.8k

881

[...] 在这个视频下方点赞+留言， 抽2位朋友送出充气腰靠！ 抽2位朋友送出Bagsmart化妆洗漱包！ 感谢大家一直以来的支持与鼓励～ ｜｜视频中我身上的单品｜｜ [...]

Influencer bio

精挑细选分享我爱的好东西！时尚生活护肤！每周三和周五更新，周天随机更新～

Collaboration metrics

Post views84.8k

Post EMV $2.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 49.3% of partnerships featuring creators averaging 1K-5K views, Bagsmart's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (444.0k avg views/post):

virgosekai x Bagsmart

virgosekai

@virgosekai

28 Feb, 26

26k

227

new puffer tote bag from @BAGSMART Store — floral lining, fits up to 15.6” [...]

Influencer bio

★

Collaboration metrics

Post views26.0k

Post EMV $531

More influencer data

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And here is another example with a smaller creator on TikTok (9.9k avg views/post):

lindsaybuzzard_ x Bagsmart

lindsaybuzzard_

@lindsaybuzzard_

04 Feb, 26

13.6k

199

The SWEETEST little gym bag 🏋️✨🤍 @BAGSMART #tiktokshopcreatorpicks #gymbag [...]

Influencer bio

Boy mom, farm wife, daughter of the King ✨ Clean living + tall girl style 5’10” | Size M

Collaboration metrics

Post views13.6k

Post EMV $282

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Bagsmart's repeat partnerships

spill_it_mom x Bagsmart

spill_it_mom

@spill_it_mom

28 Oct, 25

32.1k

151

[...] released more colors in the @BAGSMART puffy bubble tote bag and [...]

spill_it_mom

@spill_it_mom

28 Jan, 26

22.1k

127

[...] to say I love both of these! @BAGSMART lets you choose between a [...]

spill_it_mom

@spill_it_mom

20 Oct, 25

17.4k

93

[...] have functionality. The @BAGSMART Reiki Crossbody Bag and the [...]

jamieeethebunny x Bagsmart

jamieeethebunny

@jamieeethebunny

08 Jun, 26

1.2k

14

[...] IN THIS PUFFER TOTE BAG FROM @BAGSMART ! #bagsmart #bagsmarttotebag

jamieeethebunny

@jamieeethebunny

11 Jun, 26

1.1k

17

[...] AND READY TO GO WITH MY @BAGSMART PUFFER TOTE BAG! #bagsmart [...]

jamieeethebunny

@jamieeethebunny

19 Jun, 26

990

22

Let’s pack my @BAGSMART bag for the day. #bagsmart [...]

livingthebreezylife x Bagsmart

livingthebreezylife

@livingthebreezylife

17 Jul, 26

166.7k

662

[...] at the top!!! Give me 500!! @BAGSMART #makeupbag #travelbag [...]

livingthebreezylife

@livingthebreezylife

12 Jan, 26

98.9k

356

Replying to @Abby @BAGSMART listened and gave us a Bow [...]

livingthebreezylife

@livingthebreezylife

08 Feb, 26

35.7k

168

New colors just dropped in @BAGSMART mini bow tote!! #totebag [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.8%)
• India (4.2%)
• Indonesia (4.1%)

Here is another example of Bagsmart collaborating with an influencer in United States.

becky_da_1987 x Bagsmart

becky_da_1987

@becky_da_1987

24 Apr, 26

4.9M

15.7k

@BAGSMART the BEST makeup bag #bagsmart [...]

Bagsmart's influencer activity vs. related brands

Bagsmart competes with Dagne Dover and BÉIS Travel for functional, travel- and organization-driven bags, targeting similar audiences through packing videos, travel creator partnerships, and utility comparisons.

Total influencer content

Bagsmart leads with 10.1k sponsored posts, significantly outpacing BÉIS Travel (1.6k posts) and Dagne Dover (641 posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. Bagsmart has several times more total posts than Dagne Dover and BÉIS Travel.

By social platform

Bagsmart leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Bagsmart at 8.3k, BÉIS Travel at 1.5k, Dagne Dover at 246 posts. Bagsmart's activity is particularly concentrated on TikTok. Bagsmart has several times more posts than Dagne Dover on Instagram and TikTok, and BÉIS Travel has no Instagram posts in this comparison.

By geographical market

Bagsmart has the highest estimated sponsored-post volume in United States (6.2k posts, 61.5%), United Kingdom (686 posts, 6.8%), India (423 posts, 4.2%), while BÉIS Travel leads in Canada with 127 posts (8%), while Dagne Dover leads in Brazil with 24 posts (3.8%). Looking at United States specifically, the split is Bagsmart at 6.2k posts (61.5%), BÉIS Travel at 1.2k posts (72.7%), Dagne Dover at 503 posts (78.5%). Bagsmart's strength in United States and United Kingdom may indicate a home-market focus, while BÉIS Travel shows broader regional investment.