Bagsmart Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 9.7k pieces of influencer content sponsored by Bagsmart over the last 12 months.
This report breaks down where & how Bagsmart invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bagsmart, see here: Bagsmart influencers.
Influencer activity throughout the year
Bagsmart's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Bagsmart's influencer activity by month
Number of sponsored posts
Bagsmart's sponsored post volume appears to trend upward over the 12-month period, rising from 1.3k posts in January to 1.1k in December. The peak month, January, reached 1.3k posts, 58% higher than the monthly average of 809.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bagsmart's sponsored influencer collaborations break down by social platform:
- TikTok: 8.8k posts (90.5%)
- Instagram: 899 posts (9.3%)
- YouTube: 22 posts (0.2%)
Bagsmart's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bagsmart.
Here are 3 examples of Bagsmart's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
tgavy x Bagsmart
![Instagram post by @tgavy for Bagsmart. Caption reads: [...] with me for a weekend in Spain with....](https://images.od.modash.io/2b806fc4a628fb56500be104eae3b31327443558)
Influencer bio
Timeless, wearable menswear 👔Daily outfit ideas & style advice ✉️ Management: Andi@alphatalentgroup.com Shop every look I wear ↓
Collaboration metrics
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alyssa.waldron x Bagsmart
Influencer bio
24 fitness | faith | fashion ✞
Collaboration metrics
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kaylalashaevlogs x Bagsmart
![YouTube post by @kaylalashaevlogs for Bagsmart. Caption reads: [...] day with me! Don't forget to check out....](https://images.od.modash.io/c04d70c317431297e107f29018c4a57a195db613)
Influencer bio
The life of Kayla Lashae. a girl in her 30's just trying to figure it out! Subscribe!💕✨
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94%
- Carousels: 6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Bagsmart are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Bagsmart's influencers average views (TikTok)
Based on each influencer's average views per post
With 46.8% of partnerships featuring creators averaging 1K-5K views, Bagsmart's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (942.0k avg views/post):
virgosekai x Bagsmart
Influencer bio
★
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
amazing.marisss x Bagsmart
![TikTok post by @amazing.marisss for Bagsmart. Caption reads: [...] this bag has is soooo amazing.....](https://images.od.modash.io/1967e2f1ae5f2ba8ae0ead35471ad61f0477f0a2)
Influencer bio
Collab? 💌: MarisBrdx96@gmail.com 📍Atlanta , Ga 🍑 Enjoy Moments With Maris🎀
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Bagsmart's repeat partnerships
Out of 5.1k unique influencers in our dataset, 350 of them (7%) posted content for Bagsmart in 3 or more separate calendar months. The most consistent partner is @spill_it_mom, who has collaborated across 10 months with 81 total posts.
Here are 3 examples of Bagsmart's repeat influencer partnerships, with links to the sponsored content.
spill_it_mom x Bagsmart
![TikTok post by @spill_it_mom for Bagsmart. Caption reads: [...] of these toiletry bags from @BAGSMART....](https://images.od.modash.io/efa015b5ee98e84e41334f2a35d76dea9d9bf676)
![TikTok post by @spill_it_mom for Bagsmart. Caption reads: [...] released more colors in the @BAGSMART puffy....](https://images.od.modash.io/bd8bc2793f0f7749b80a0e3e7e028f9ed9fea775)
![TikTok post by @spill_it_mom for Bagsmart. Caption reads: @BAGSMART Chic 25L Puffy Tote – for [...].](https://images.od.modash.io/abf32080989ec98c3d8a742b9a6381d2f787a40a)
livingthebreezylife x Bagsmart
![TikTok post by @livingthebreezylife for Bagsmart. Caption reads: [...] bag has new colors in stock! @BAGSMART has....](https://images.od.modash.io/5736ff7be1bfe385c4b8a394a4c3f80dae34e340)
![TikTok post by @livingthebreezylife for Bagsmart. Caption reads: @BAGSMART just gave us an upgraded [...].](https://images.od.modash.io/fdcec384dd4be727b97b4bcee24acf663f138f8f)
vallerinalie x Bagsmart
![TikTok post by @vallerinalie for Bagsmart. Caption reads: [...] simple dan fungsional dari @BAGSMART....](https://images.od.modash.io/3dc9cdf027684605c353c93b2c81df830054325e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Bagsmart had the most influencer activity. 55% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.7%)
- Indonesia (5%)
- Australia (4.3%)
Bagsmart's influencer activity by market
Here is another example of Bagsmart collaborating with an influencer in United States.
sabsmarket x Bagsmart
Bagsmart's influencer activity vs. related brands
Bagsmart competes with Dagne Dover and BÉIS Travel in functional, organization-led bags and travel accessories, where packing videos and creator travel content strongly influence purchase.
Total influencer content
Bagsmart vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bagsmart leads with 9.7k sponsored posts, significantly outpacing BÉIS Travel (1.8k posts) and Dagne Dover (728 posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. Bagsmart has multiple times more total social posts than Dagne Dover and BÉIS Travel.
By social platform
Bagsmart vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Bagsmart leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Bagsmart at 8.8k, BÉIS Travel at 1.8k, Dagne Dover at 327 posts. Bagsmart's activity is particularly concentrated on TikTok. On TikTok, Bagsmart has multiple times more posts than Dagne Dover and BÉIS Travel.
By geographical market
Bagsmart vs. related brands influencer activity (by country)
Estimated sponsored posts in Bagsmart's top markets
Bagsmart has the highest estimated sponsored-post volume in United States (5.3k posts, 55%), United Kingdom (651 posts, 6.7%), Indonesia (486 posts, 5%), while Dagne Dover has the highest estimated sponsored-post volume in Brazil (28 posts, 3.9%), Canada (28 posts, 3.8%). Looking at United States specifically, the split is Bagsmart at 5.3k posts (55%), Dagne Dover at 571 posts (78.5%). Bagsmart's strength in United States and United Kingdom may indicate a home-market focus, while Dagne Dover shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Dagne Dover's Influencer Marketing Strategy
- BÉIS Travel's Influencer Marketing Strategy
- BruMate's Influencer Marketing Strategy
- Love Wellness's Influencer Marketing Strategy
- Chillab's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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