Bagsmart Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 259 pieces of influencer content sponsored by Bagsmart over the last 12 months.
This report breaks down where & how Bagsmart invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bagsmart, see here: Bagsmart influencers.
Influencer activity throughout the year
Bagsmart's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Bagsmart's influencer activity by month
Number of sponsored posts
Bagsmart's sponsored post volume appears to trend upward over the 12-month period, rising from 53 posts in January to 56 in December. The peak month, December, reached 56 posts, 133% higher than the monthly average of 24. No sponsored posts were tracked in June, which may suggest a planned pause in influencer activity.
Bagsmart's influencer activity by month (views)
Total views on sponsored video posts
August generated the most views at 6.7M, while May recorded the least at 10.5k. Across all tracked posts in the 12-month window, average views per post were 80.4k. Interestingly, the highest-view month (August) does not align with peak post volume (December), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @tgavy, generated 2.6M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bagsmart's sponsored influencer collaborations break down by social platform:
- Instagram: 259 posts (100%)
Bagsmart's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Bagsmart.
Here are 1 examples of Bagsmart's recent sponsored collaborations (one each for Instagram).
tgavy x Bagsmart
![Instagram post by @tgavy for Bagsmart. Caption reads: [...] with me for a weekend in Spain with....](https://images.od.modash.io/2b806fc4a628fb56500be104eae3b31327443558)
Influencer bio
Timeless, wearable menswear 👔Daily outfit ideas & style advice ✉️ Management: Andi@alphatalentgroup.com Shop every look I wear ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 94.2%
- Posts: 5.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Bagsmart are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Bagsmart's influencers average views (Instagram)
Based on each influencer's average views per post
Bagsmart's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (196.4k avg views/post, 278.9k followers):
chloejadetravels x Bagsmart
![Instagram post by @chloejadetravels for Bagsmart. Caption reads: [...] for 6 continents in 8 weeks!
with my....](https://images.od.modash.io/89a7128d3488958a056ff9ed378217100368162e)
Influencer bio
𝘁𝗿𝗮𝘃𝗲𝗹 stories, insane 𝗱𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀, unique 𝗵𝗼𝘁𝗲𝗹𝘀 & 𝗳𝗼𝗼𝗱 🗺 𝟭𝟲𝟰/𝟭𝟵𝟳 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀 | 🏠 NYC |📍China 🇨🇳 252k YouTube | 547k TikTok 📧 𝗰𝗼𝗹𝗹𝗮𝗯𝘀@𝗰𝗵𝗹𝗼𝗲𝗷𝗮𝗱𝗲.𝗰𝗼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.9k avg views/post, 18.6k followers):
thatfoodieballerina_ x Bagsmart
![Instagram post by @thatfoodieballerina_ for Bagsmart. Caption reads: [...] ❤️
#AD thankfully my @bagsmart_official....](https://images.od.modash.io/af0baf9a24b9061a9c18e27df355b0f4bc79d662)
Influencer bio
Aurora Grace | @grandrapidsballet trainee 📝 holistic nutritionist in training… 🥗food is fuel 💪i’m probably at the gym
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Bagsmart's repeat partnerships
Out of 244 unique influencers in our dataset, 2 of them (1%) posted content for Bagsmart in 3 or more separate calendar months. The most consistent partner is @thatfoodieballerina_, who has collaborated across 4 months with 4 total posts.
Here are 2 examples of Bagsmart's repeat influencer partnerships, with links to the sponsored content.
thatfoodieballerina_ x Bagsmart
![Instagram post by @thatfoodieballerina_ for Bagsmart. Caption reads: [...] my life as a ballerina with....](https://images.od.modash.io/baea2b3b01e4a498e49026390c8ce66126260238)
![Instagram post by @thatfoodieballerina_ for Bagsmart. Caption reads: [...] literally EVERY. SINGLE. DAY....](https://images.od.modash.io/f3d30106d017223bdc03e90eceec4a5d66c2ac4f)
kaelynofranco x Bagsmart
![Instagram post by @kaelynofranco for Bagsmart. Caption reads: [...] the new Reiki Hobo bag from....](https://images.od.modash.io/d7a0229f889121d3272d84e0ad653d998ae52808)
![Instagram post by @kaelynofranco for Bagsmart. Caption reads: [...] favorite personal item from....](https://images.od.modash.io/8da9580fe8b3d3d663c2693f8121f8d599c733f9)
![Instagram post by @kaelynofranco for Bagsmart. Caption reads: [...] 40 L Travel Backpack from @bagsmart_official....](https://images.od.modash.io/3abecefb3a6d598ef69cc013a9ad1ce4fcdc707d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Bagsmart had the most influencer activity. 58.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (5.4%)
- United Kingdom (4.9%)
- Indonesia (4.4%)
Bagsmart's influencer activity by market
Here is another example of Bagsmart collaborating with an influencer in United States.
betterwithchardonnay x Bagsmart
![Instagram post by @betterwithchardonnay for Bagsmart. Caption reads: [...] piece of luggage I need…
This new....](https://images.od.modash.io/985df86458dcaf2065c0ae852b1bca1229aa128f)
Bagsmart's influencer activity vs. related brands
Bagsmart competes with Dagne Dover and BÉIS Travel in travel organization and carry goods where packing videos and “what’s in my bag” content convert well. All three target frequent travelers and commuters shopping for functional, aesthetic storage.
Total influencer content
Bagsmart vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BÉIS Travel leads with 313 sponsored posts, notably outpacing Bagsmart (259 posts) and Dagne Dover (215 posts). Across all three brands, the average volume is 262 posts, indicating limited or experimental influencer activity.
By social platform
Bagsmart vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Bagsmart leads on Instagram, while BÉIS Travel has the most activity on TikTok and Dagne Dover has the most activity on YouTube. The gap is most notable on TikTok, with BÉIS Travel at 313, Dagne Dover at 42, Bagsmart at 0 posts. Bagsmart's activity is particularly concentrated on Instagram. BÉIS Travel has far more TikTok posts than Bagsmart and Dagne Dover, while Bagsmart and Dagne Dover have far more Instagram posts than BÉIS Travel.
By geographical market
Bagsmart vs. related brands influencer activity (by country)
Estimated sponsored posts in Bagsmart's top markets
BÉIS Travel has the highest estimated sponsored-post volume in United States (229 posts, 73.1%), United Kingdom (28 posts, 8.9%), Canada (23 posts, 7.2%), suggesting a North America focus, while Bagsmart leads in Brazil with 14 posts (5.4%). Looking at United States specifically, the split is BÉIS Travel at 229 posts (73.1%), Dagne Dover at 169 posts (78.8%), Bagsmart at 153 posts (58.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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