We analyzed 9.9k pieces of influencer content sponsored by Bagsmart over the last 12 months.
This report breaks down where & how Bagsmart invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bagsmart, see here: Bagsmart influencers.
Bagsmart's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Bagsmart's sponsored post volume appears to trend upward over the 12-month period, rising from 1.3k posts in January to 1.1k in December. The peak month, January, reached 1.3k posts, 56% higher than the monthly average of 819.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bagsmart's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bagsmart.
Here are 3 examples of Bagsmart's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Timeless, wearable menswear 👔Daily outfit ideas & style advice ✉️ Management: Andi@alphatalentgroup.com Shop every look I wear ↓
Collaboration metrics
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Influencer bio
the best finds 💫 💌: alinasgoods@gmail.com
Collaboration metrics
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Influencer bio
Hi, we are Joel Friend and Emilia Beattie and we have been travelling the world together over the last 3 years! We love crazy adventures and traveling to more remote places. Join us as we travel this beautiful world! :)
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Bagsmart are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 46.5% of partnerships featuring creators averaging 1K-5K views, Bagsmart's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):
Influencer bio
AZ 🌴 IG: TheJordan.Paige 💌: sweditout@outlook.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
just my TikTok shop alter ego🧚🏼♀️ reviews • personal care • lifestyle
Collaboration metrics
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Out of 5k unique influencers in our dataset, 401 of them (8%) posted content for Bagsmart in 3 or more separate calendar months. The most consistent partner is @anahiix99, who has collaborated across 12 months with 61 total posts.
Here are 3 examples of Bagsmart's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Bagsmart had the most influencer activity. 60.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Bagsmart collaborating with an influencer in United States.
Bagsmart competes with Dagne Dover and BÉIS Travel in functional travel bags and organizers, targeting the same planning and packing audience via creator travel hacks and packing videos.
Total sponsored posts tracked (last 12 months)
Bagsmart leads with 9.9k sponsored posts, significantly outpacing BÉIS Travel (303 posts) and Dagne Dover (215 posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs. Bagsmart has far more total social posts than Dagne Dover and BÉIS Travel combined.
Sponsored posts by platform
Bagsmart leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Bagsmart at 9.2k, BÉIS Travel at 303, Dagne Dover at 42 posts. Bagsmart's activity is particularly concentrated on TikTok. On TikTok, Bagsmart has posted many more times than Dagne Dover and BÉIS Travel.
Estimated sponsored posts in Bagsmart's top markets
Bagsmart has the highest estimated sponsored-post volume in United States (6k posts, 60.5%), Brazil (573 posts, 5.8%), Indonesia (524 posts, 5.3%), while BÉIS Travel has the highest estimated sponsored-post volume in United Kingdom (25 posts, 8.2%), Canada (20 posts, 6.7%). Looking at United States specifically, the split is Bagsmart at 6k posts (60.5%), BÉIS Travel at 224 posts (73.8%), Dagne Dover at 169 posts (78.8%). Bagsmart's strength in United States may indicate a home-market focus, while BÉIS Travel shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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