BruMate Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.6k pieces of influencer content sponsored by BruMate over the last 12 months.
This report breaks down where & how BruMate invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BruMate, see here: BruMate influencers.
Influencer activity throughout the year
BruMate's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BruMate's influencer activity by month
Number of sponsored posts
BruMate's sponsored post volume appears to trend upward over the 12-month period, rising from 397 posts in January to 471 in December. The peak month, August, reached 732 posts, 58% higher than the monthly average of 464.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BruMate's sponsored influencer collaborations break down by social platform:
- TikTok: 5.0k posts (89.8%)
- Instagram: 568 posts (10.2%)
BruMate's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BruMate.
Here are 2 examples of BruMate's recent sponsored collaborations (one each for Instagram, TikTok).
kimlizasmr x BruMate
![Instagram post by @kimlizasmr for BruMate. Caption reads: [...] eat only one bowl of spicy tteokbokki…....](https://images.od.modash.io/4442f67d87e9366e9e21a051084765a7dcf057c2)
Influencer bio
📸Youtube [8.4M] Vlog [4.7M]/ TikTok [6.7M] NC/GA/FL🇺🇸 DM for collabs kimliz@undercurrent.net
Collaboration metrics
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kimnlizasmr x BruMate
![TikTok post by @kimnlizasmr for BruMate. Caption reads: [...] eat only one bowl of spicy tteokbokki…....](https://images.od.modash.io/66d40ebf99959374232b661cb64b52c33137ed41)
Influencer bio
GA/FL🇺🇸 DM for collabs kimliz@undercurrent.net
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.7%
- Carousels: 5.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BruMate are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BruMate's influencers average views (TikTok)
Based on each influencer's average views per post
With 57.3% of partnerships featuring creators averaging <1K views, BruMate's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (800.3k avg views/post):
dbakessss x BruMate
![TikTok post by @dbakessss for BruMate. Caption reads: [...] It won’t be coming back! 😆 @BrüMate....](https://images.od.modash.io/f8741c487291753ba2a0104f95589a9052c48edd)
Influencer bio
Sharing snippets 🪐✨ With a sprinkle of woo 🔮👀 Email for Readings 💌 YourSoulsBFF@gmail.com ✨MY ONLY ACCOUNT✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.4k avg views/post):
sunnibeth x BruMate
Influencer bio
☀️ romanticizing life ☀️ creating more than I consume ☀️ Jesus changes everything 💌sunniimhoff@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BruMate's repeat partnerships
Out of 3k unique influencers in our dataset, 181 of them (6%) posted content for BruMate in 3 or more separate calendar months. The most consistent partner is @savannah.smiles.always, who has collaborated across 12 months with 44 total posts.
Here are 3 examples of BruMate's repeat influencer partnerships, with links to the sponsored content.
savannah.smiles.always x BruMate
![TikTok post by @savannah.smiles.always for BruMate. Caption reads: [...] available in multiple styles! #brumate....](https://images.od.modash.io/be3e4829b9d10b5f65a4a795ba738dd3ee4fed7c)
![TikTok post by @savannah.smiles.always for BruMate. Caption reads: [...] Free gift if you spend $100+. #brumate....](https://images.od.modash.io/26461e8f634d68d0dd4b9c686610e5932d2b3396)
![TikTok post by @savannah.smiles.always for BruMate. Caption reads: Brumate RISE. Free sip straw or chug [...].](https://images.od.modash.io/1cc91356a19eab7539e82dd19e4b9f013852e2b6)
nicholemayer2 x BruMate
![TikTok post by @nicholemayer2 for BruMate. Caption reads: [...] your secret discount @BrüMate #brumate....](https://images.od.modash.io/d2e860149a8651b4a225df20aa87b19a2afe8cb6)
![TikTok post by @nicholemayer2 for BruMate. Caption reads: [...] cart for the extra discount! #brumate....](https://images.od.modash.io/e041290da859f81fdefe5ce6e7792b20d7b4e8aa)
![TikTok post by @nicholemayer2 for BruMate. Caption reads: [...] now on all of their cups! #brumate....](https://images.od.modash.io/a79b8f259441d14223388ea3d0b0942f0fbdde70)
raisingbabyt x BruMate
![TikTok post by @raisingbabyt for BruMate. Caption reads: [...] resa bundle is on sale! #brumate....](https://images.od.modash.io/0fd1a89b470009c5e9ad416e18eb44fb28687668)
![TikTok post by @raisingbabyt for BruMate. Caption reads: [...] know you’re having an issue! #brumate....](https://images.od.modash.io/a1732c0babbf20ae27c3bf74d7ca43c2d98a9998)
![TikTok post by @raisingbabyt for BruMate. Caption reads: [...] from @BrüMate ! #backtoschool #brumate....](https://images.od.modash.io/1e8bdbbc1371ba2f49844be935d85a9773bd9af8)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BruMate had the most influencer activity. 68.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (15.2%)
- United Kingdom (3.1%)
- Canada (3%)
BruMate's influencer activity by market
Here is another example of BruMate collaborating with an influencer in United States.
shhhhimeating x BruMate
BruMate's influencer activity vs. related brands
BruMate competes in drinkware for on-the-go lifestyles, directly overlapping with Stanley 1913 and Simple Modern. All three are driven by lifestyle creators, gifting/UGC, and colorway or limited-drop hype.
Total influencer content
BruMate vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Simple Modern leads with 7.4k sponsored posts, significantly outpacing BruMate (5.6k posts) and Stanley 1913 (3.8k posts). Across all three brands, the average volume is 5.6k posts, indicating mature, scaled influencer programs.
By social platform
BruMate vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Stanley 1913 leads on Instagram and YouTube and Simple Modern leads on TikTok. The gap is most notable on TikTok, with Simple Modern at 7k, BruMate at 5k, Stanley 1913 at 1.8k posts. BruMate's activity is particularly concentrated on TikTok. Simple Modern has far more TikTok posts than BruMate and Stanley 1913, while Stanley 1913 has far more Instagram posts than BruMate and Simple Modern.
By geographical market
BruMate vs. related brands influencer activity (by country)
Estimated sponsored posts in BruMate's top markets
Simple Modern has the highest estimated sponsored-post volume in United States (5.8k posts, 78.9%), Canada (489 posts, 6.6%), United Kingdom (289 posts, 3.9%), suggesting a North America focus, while Stanley 1913 has the highest estimated sponsored-post volume in Brazil (1.3k posts, 34.2%), Thailand (293 posts, 7.7%), while BruMate leads in Japan with 846 posts (15.2%). Looking at United States specifically, the split is Simple Modern at 5.8k posts (78.9%), BruMate at 3.8k posts (68.8%), Stanley 1913 at 857 posts (22.5%). BruMate's strength in Japan may indicate a home-market focus, while Stanley 1913 shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Stanley 1913's Influencer Marketing Strategy
- Simple Modern's Influencer Marketing Strategy
- TORRAS's Influencer Marketing Strategy
- Phomemo's Influencer Marketing Strategy
- GameSir's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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