BruMate Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by BruMate over the last 12 months.
This report breaks down where & how BruMate invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BruMate, see here: BruMate influencers.
Influencer activity throughout the year
BruMate's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
BruMate's influencer activity by month
Number of sponsored posts
BruMate's influencer activity appears to have tapered over the year, from 84 posts in January down to 140 in December. May was the busiest month at 275 posts, 68% above the monthly average.
BruMate's influencer activity by month (views)
Total views on sponsored video posts
January generated the most views at 46.1M, while September recorded the least at 203.8k. Across all tracked posts in the 12-month window, average views per post were 64.8k. Interestingly, the highest-view month (January) does not align with peak post volume (May), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q1 (Jan-Mar). The top-performing tracked post, by @kimnlizasmr, generated 22.6M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BruMate's sponsored influencer collaborations break down by social platform:
- TikTok: 1.9k posts (96.5%)
- Instagram: 70 posts (3.5%)
BruMate's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BruMate.
Here are 2 examples of BruMate's recent sponsored collaborations (one each for Instagram, TikTok).
kimlizasmr x BruMate
![Instagram post by @kimlizasmr for BruMate. Caption reads: [...] eat only one bowl of spicy tteokbokki…....](https://images.od.modash.io/4442f67d87e9366e9e21a051084765a7dcf057c2)
Influencer bio
📸Youtube [8.2M] Vlog [4.2M]/ TikTok [5.7M] NC/GA 🇺🇸 Business inquiries DM or email: kimlizinsta@gmail.com
Collaboration metrics
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kimnlizasmr x BruMate
![TikTok post by @kimnlizasmr for BruMate. Caption reads: [...] eat only one bowl of spicy tteokbokki…....](https://images.od.modash.io/66d40ebf99959374232b661cb64b52c33137ed41)
Influencer bio
NC/GA/FL 🇺🇸 Business inquiries DM or email: kimliz@undercurrent.net
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.7%
- Carousels: 1.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BruMate are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BruMate's influencers average views (TikTok)
Based on each influencer's average views per post
With 69.2% of partnerships featuring creators averaging <1K views, BruMate's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (972.6k avg views/post):
lifesbetterwithkat x BruMate
Influencer bio
Pink girly, makeup lover, ASMR & 10inch Nails 🩷 PO Box 37 Rialto, CA 92377 📦 💌: lifesbetterwithkat@palettemgmt.com $0 code on TEMU 🔍dxv2673 | Click on
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.2k avg views/post):
jujubugfitness x BruMate
Influencer bio
RN 🩺 | Mom & GF | ND 📍 Helping moms get strong 🐛 💌: jujubugfitness@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BruMate's repeat partnerships
Out of 1.4k unique influencers in our dataset, 55 of them (4%) posted content for BruMate in 3 or more separate calendar months. The most consistent partner is @savannah.smiles.always, who has collaborated across 7 months with 14 total posts.
Here are 3 examples of BruMate's repeat influencer partnerships, with links to the sponsored content.
savannah.smiles.always x BruMate
![TikTok post by @savannah.smiles.always for BruMate. Caption reads: Brumate RISE. Free sip straw or chug [...].](https://images.od.modash.io/1cc91356a19eab7539e82dd19e4b9f013852e2b6)
![TikTok post by @savannah.smiles.always for BruMate. Caption reads: [...] #cocktail #cocktails #drinks #brumate....](https://images.od.modash.io/cc9d9e92239902fdec107277f5fd150511ed3bfe)
sabrina.shopsocial x BruMate
![TikTok post by @sabrina.shopsocial for BruMate. Caption reads: @BrüMate #brumate #tumblers #brumatetumbler [...].](https://images.od.modash.io/f6520376f9ffa6db2d2d5109b66631afff0ae239)
![TikTok post by @sabrina.shopsocial for BruMate. Caption reads: @BrüMate #brumate #tumblers #watertumbler [...].](https://images.od.modash.io/4d9f8ef6ac03321a69862eb3230f8cd1b16e2d87)
![TikTok post by @sabrina.shopsocial for BruMate. Caption reads: Brumate water tumblers are spill proof [...].](https://images.od.modash.io/0cb791f0c0441db7b228c4c9a0f098c7ed0efbe2)
jamiereiter726 x BruMate
![TikTok post by @jamiereiter726 for BruMate. Caption reads: [...] one before they sell out! #brumate....](https://images.od.modash.io/38da76e00aa59ad50e7025a930142b72c5d85335)
![TikTok post by @jamiereiter726 for BruMate. Caption reads: [...] it’s time to get a @BrüMate #brumate....](https://images.od.modash.io/3d219e2d31f49b5a1a6a145613b3d6a40e764e2c)
![TikTok post by @jamiereiter726 for BruMate. Caption reads: [...] @BrüMate #leakprooftumbler #brumateera #asmr....](https://images.od.modash.io/c5e3b463f8606348bbe1210f5414a7eae8b27a5f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BruMate had the most influencer activity. 80.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.4%)
- Canada (3.4%)
- Brazil (2.2%)
BruMate's influencer activity by market
Here is another example of BruMate collaborating with an influencer in United States.
kate_cleanhome x BruMate
![TikTok post by @kate_cleanhome for BruMate. Caption reads: [...] lunch for my daughter 🥪🍓🫐 @BrüMate....](https://images.od.modash.io/4e33a3a22e262b4b593ae40c63e7e5e96824cb17)
BruMate's influencer activity vs. related brands
BruMate competes with Stanley 1913 and Simple Modern in drinkware built around lifestyle aesthetics and everyday utility. All three benefit from creator unboxings, personalization, and “what’s in my bag” style content.
Total influencer content
BruMate vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Simple Modern leads with 2.5k sponsored posts, notably outpacing BruMate (2k posts) and Stanley 1913 (917 posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments.
By social platform
BruMate vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Stanley 1913 leads on Instagram and YouTube and Simple Modern leads on TikTok. The gap is most notable on Instagram, with Stanley 1913 at 712, Simple Modern at 220, BruMate at 70 posts. BruMate's activity is particularly concentrated on TikTok. Stanley 1913 has several times more Instagram posts than BruMate, while BruMate and Simple Modern have many more TikTok posts than Stanley 1913.
By geographical market
BruMate vs. related brands influencer activity (by country)
Estimated sponsored posts in BruMate's top markets
Simple Modern has the highest estimated sponsored-post volume in United States (2k posts, 80.7%), Canada (137 posts, 5.5%), United Kingdom (100 posts, 4%), suggesting a North America focus, while Stanley 1913 leads in Japan with 40 posts (4.4%). Looking at United States specifically, the split is Simple Modern at 2k posts (80.7%), BruMate at 1.6k posts (80.7%), Stanley 1913 at 470 posts (51.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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