BruMate Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.9k pieces of influencer content sponsored by BruMate over the last 12 months.
This report breaks down where & how BruMate invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BruMate, see here: BruMate influencers.
Influencer activity throughout the year
BruMate's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BruMate's influencer activity by month
Number of sponsored posts
BruMate's influencer output appears relatively consistent throughout the year, averaging about 401 sponsored posts per month. March recorded the highest volume at 604 posts (51% above average), while February was the quietest at 265 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BruMate's sponsored influencer collaborations break down by social platform:
- TikTok: 4.2k posts (86.9%)
- Instagram: 617 posts (12.7%)
- YouTube: 20 posts (0.4%)
BruMate's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for BruMate.
Here are 3 examples of BruMate's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
kimlizasmr x BruMate
![Instagram post by @kimlizasmr for BruMate. Caption reads: [...] eat only one bowl of spicy tteokbokki…....](https://images.od.modash.io/4442f67d87e9366e9e21a051084765a7dcf057c2)
Influencer bio
📸Youtube [8.4M] Vlog [4.7M]/ TikTok [6.7M] NC/GA/FL🇺🇸 DM for collabs kimliz@undercurrent.net
Collaboration metrics
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kimnlizasmr x BruMate
![TikTok post by @kimnlizasmr for BruMate. Caption reads: [...] eat only one bowl of spicy tteokbokki…....](https://images.od.modash.io/66d40ebf99959374232b661cb64b52c33137ed41)
Influencer bio
GA/FL🇺🇸 DM for collabs kimliz@undercurrent.net
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
jessicaodonohue x BruMate
![YouTube post by @jessicaodonohue for BruMate. Caption reads: [...] Summer Set: Summer Purse: Walking Pad:....](https://images.od.modash.io/cf524e0c6c51a8a116b29e57dfa4b90a7bddc068)
Influencer bio
Hi Friend! Welcome to our channel! I'm Jessica and I am so happy you stopped by! My husband and I live in South Carolina with our sweet Daisy Mae girl! You will most often find us cutting up in the kitchen, traveling in our Airstream, or just spending the day together! Its my hearts mission to spread joy and help you find yours! Stick around and join our family for lots of laughs and endless adventures!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.7%
- Carousels: 2.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BruMate are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BruMate's influencers average views (TikTok)
Based on each influencer's average views per post
With 53.4% of partnerships featuring creators averaging <1K views, BruMate's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (800.3k avg views/post):
dbakessss x BruMate
![TikTok post by @dbakessss for BruMate. Caption reads: [...] It won’t be coming back! 😆 @BrüMate....](https://images.od.modash.io/f8741c487291753ba2a0104f95589a9052c48edd)
Influencer bio
Sharing snippets 🪐✨ With a sprinkle of woo 🔮👀 Website for Readings/Mentoring👇🏼👽 ✨MY ONLY ACCOUNT✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
faith.masonius x BruMate
Influencer bio
Hey guys💗⭐️🏀🌈🦋✨ 💌 faith@theazureagency.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BruMate's repeat partnerships
Out of 2.6k unique influencers in our dataset, 145 of them (6%) posted content for BruMate in 3 or more separate calendar months. The most consistent partner is @savannah.smiles.always, who has collaborated across 12 months with 65 total posts.
Here are 3 examples of BruMate's repeat influencer partnerships, with links to the sponsored content.
savannah.smiles.always x BruMate
![TikTok post by @savannah.smiles.always for BruMate. Caption reads: [...] available in multiple styles! #brumate....](https://images.od.modash.io/be3e4829b9d10b5f65a4a795ba738dd3ee4fed7c)
![TikTok post by @savannah.smiles.always for BruMate. Caption reads: [...] Free gift if you spend $100+. #brumate....](https://images.od.modash.io/26461e8f634d68d0dd4b9c686610e5932d2b3396)
![TikTok post by @savannah.smiles.always for BruMate. Caption reads: Brumate RISE. Free sip straw or chug [...].](https://images.od.modash.io/1cc91356a19eab7539e82dd19e4b9f013852e2b6)
nicholemayer2 x BruMate
![TikTok post by @nicholemayer2 for BruMate. Caption reads: [...] now on all of their cups! #brumate....](https://images.od.modash.io/a79b8f259441d14223388ea3d0b0942f0fbdde70)
![TikTok post by @nicholemayer2 for BruMate. Caption reads: [...] it’s BACK in the 20 oz era. #brumate....](https://images.od.modash.io/5fe8775455096eb3afd99861876847daf59355ec)
![TikTok post by @nicholemayer2 for BruMate. Caption reads: [...] straw and you’re good to go #brumate....](https://images.od.modash.io/df1aba6dc509497710ddeb104cb91447d6fa35cd)
_kimberly.co_ x BruMate
![TikTok post by @_kimberly.co_ for BruMate. Caption reads: [...] all the different cup styles! #brumate....](https://images.od.modash.io/fbe1d26ebe2646ba69d4ff6d129d64d53bccedeb)
![TikTok post by @_kimberly.co_ for BruMate. Caption reads: [...] cute in this little tumbler! #brumate....](https://images.od.modash.io/210efa5792a06a452478061e46ab3e25618fe921)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BruMate had the most influencer activity. 72.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (12.1%)
- Canada (3.9%)
- United Kingdom (3.1%)
BruMate's influencer activity by market
Here is another example of BruMate collaborating with an influencer in United States.
mai_yaazi x BruMate
BruMate's influencer activity vs. related brands
BruMate competes in drinkware focused on lifestyle aesthetics and functionality; Stanley 1913 and Simple Modern target similar hydration and on-the-go consumers and dominate comparable influencer-driven product hype cycles.
Total influencer content
BruMate vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BruMate leads with 4.9k sponsored posts, marginally ahead of Simple Modern (4.6k posts) and Stanley 1913 (3.4k posts). Across all three brands, the average volume is 4.3k posts, indicating mature, scaled influencer programs.
By social platform
BruMate vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BruMate leads on TikTok, while Stanley 1913 has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with Stanley 1913 at 867, BruMate at 617, Simple Modern at 515 posts. BruMate's activity is particularly concentrated on TikTok. On TikTok, BruMate and Simple Modern have roughly twice as many posts as Stanley 1913.
By geographical market
BruMate vs. related brands influencer activity (by country)
Estimated sponsored posts in BruMate's top markets
Simple Modern has the highest estimated sponsored-post volume in United States (3.7k posts, 81.5%), Canada (238 posts, 5.2%), suggesting a North America focus, while BruMate leads in Japan with 589 posts (12.1%), while Stanley 1913 has the highest estimated sponsored-post volume in Brazil (473 posts, 14.1%), United Kingdom (319 posts, 9.5%). Looking at United States specifically, the split is Simple Modern at 3.7k posts (81.5%), BruMate at 3.5k posts (72.6%), Stanley 1913 at 1.3k posts (39.7%). BruMate's strength in Japan may indicate a home-market focus, while Stanley 1913 shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Stanley 1913's Influencer Marketing Strategy
- Simple Modern's Influencer Marketing Strategy
- TORRAS's Influencer Marketing Strategy
- Phomemo's Influencer Marketing Strategy
- GameSir's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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