BruMate Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 7.7k pieces of influencer content sponsored by BruMate over the last 12 months.

This report breaks down where & how BruMate invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with BruMate, see here: BruMate influencers.

Influencer activity throughout the year

BruMate's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

BruMate's influencer activity appears to have tapered over the year, from 399 posts in January down to 477 in December. March was the busiest month at 965 posts, 52% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BruMate's sponsored influencer collaborations break down by social platform:

• TikTok: 7.1k posts (91.6%)
• Instagram: 645 posts (8.4%)
• YouTube: 3 posts (0%)

TikTok influencer marketing is a clear focus for BruMate.

Here are 3 examples of BruMate's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 61.8% of partnerships featuring creators averaging <1K views, BruMate's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.6M avg views/post):

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

BruMate's repeat partnerships

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Japan (18.2%)
• Canada (4.1%)
• Brazil (3.3%)

Here is another example of BruMate collaborating with an influencer in United States.

BruMate's influencer activity vs. related brands

BruMate competes in insulated drinkware and lifestyle hydration with Stanley 1913 and Simple Modern, both of which target the same giftable, on-the-go audience and rely heavily on social proof.

Total influencer content

Simple Modern leads with 8.3k sponsored posts, marginally ahead of BruMate (7.7k posts) and Stanley 1913 (4.6k posts). Across all three brands, the average volume is 6.9k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, Stanley 1913 leads on Instagram and Simple Modern leads on TikTok and YouTube. The gap is most notable on Instagram, with Stanley 1913 at 3.4k, BruMate at 645, Simple Modern at 626 posts. BruMate's activity is particularly concentrated on TikTok. Stanley 1913 has several times more Instagram posts than BruMate or Simple Modern.

By geographical market

Simple Modern has the highest estimated sponsored-post volume in United States (6.9k posts, 82.5%), Canada (466 posts, 5.6%), suggesting a North America focus, while BruMate leads in Japan with 1.4k posts (18.2%), while Stanley 1913 has the highest estimated sponsored-post volume in United Kingdom (377 posts, 8.2%), Brazil (225 posts, 4.9%). Looking at United States specifically, the split is Simple Modern at 6.9k posts (82.5%), BruMate at 4.9k posts (63.6%), Stanley 1913 at 2.7k posts (59.4%). BruMate's strength in Japan may indicate a home-market focus, while Simple Modern shows broader regional investment.