BruMate Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.3k pieces of influencer content sponsored by BruMate over the last 12 months.
This report breaks down where & how BruMate invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BruMate, see here: BruMate influencers.
Influencer activity throughout the year
BruMate's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BruMate's influencer activity by month
Number of sponsored posts
BruMate's sponsored post volume peaks in August with 734 posts, 68% higher than the monthly average of 438. February recorded the lowest activity at 264 posts, 40% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BruMate's sponsored influencer collaborations break down by social platform:
- TikTok: 4.7k posts (89%)
- Instagram: 573 posts (10.9%)
- YouTube: 8 posts (0.2%)
BruMate's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BruMate.
Here are 3 examples of BruMate's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
kimlizasmr x BruMate
![Instagram post by @kimlizasmr for BruMate. Caption reads: [...] eat only one bowl of spicy tteokbokki…....](https://images.od.modash.io/4442f67d87e9366e9e21a051084765a7dcf057c2)
Influencer bio
📸Youtube [8.4M] Vlog [4.7M]/ TikTok [6.7M] NC/GA/FL🇺🇸 DM for collabs kimliz@undercurrent.net
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
kimnlizasmr x BruMate
![TikTok post by @kimnlizasmr for BruMate. Caption reads: [...] eat only one bowl of spicy tteokbokki…....](https://images.od.modash.io/66d40ebf99959374232b661cb64b52c33137ed41)
Influencer bio
GA/FL🇺🇸 DM for collabs kimliz@undercurrent.net Ninja Crispi Microwave 👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
tincanglampers x BruMate
![YouTube post by @tincanglampers for BruMate. Caption reads: [...] #amazoninfluencer #amazonhaul....](https://images.od.modash.io/b32770a07dbbbb53ccb5505f6d1cdbd530dc2f1d)
Influencer bio
Tin Can Glampers Platinum CREATORS Request collab or shoppable video reviews through email at: tincanglampers@gmail.com, as Amazon associates we earn from qualifying purchases. Our favorite product finds, Food & Travel
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.7%
- Carousels: 4.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BruMate are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BruMate's influencers average views (TikTok)
Based on each influencer's average views per post
With 55.8% of partnerships featuring creators averaging <1K views, BruMate's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (800.3k avg views/post):
dbakessss x BruMate
![TikTok post by @dbakessss for BruMate. Caption reads: [...] It won’t be coming back! 😆 @BrüMate....](https://images.od.modash.io/f8741c487291753ba2a0104f95589a9052c48edd)
Influencer bio
Sharing snippets 🪐✨ With a sprinkle of woo 🔮👀 Email for Readings 💌 YourSoulsBFF@gmail.com ✨MY ONLY ACCOUNT✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
faith.masonius x BruMate
Influencer bio
Hey guys💗⭐️🏀🌈🦋✨ 💌 faith@theazureagency.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BruMate's repeat partnerships
Out of 2.8k unique influencers in our dataset, 157 of them (6%) posted content for BruMate in 3 or more separate calendar months. The most consistent partner is @savannah.smiles.always, who has collaborated across 12 months with 50 total posts.
Here are 3 examples of BruMate's repeat influencer partnerships, with links to the sponsored content.
savannah.smiles.always x BruMate
![TikTok post by @savannah.smiles.always for BruMate. Caption reads: [...] available in multiple styles! #brumate....](https://images.od.modash.io/be3e4829b9d10b5f65a4a795ba738dd3ee4fed7c)
![TikTok post by @savannah.smiles.always for BruMate. Caption reads: [...] Free gift if you spend $100+. #brumate....](https://images.od.modash.io/26461e8f634d68d0dd4b9c686610e5932d2b3396)
![TikTok post by @savannah.smiles.always for BruMate. Caption reads: Brumate RISE. Free sip straw or chug [...].](https://images.od.modash.io/1cc91356a19eab7539e82dd19e4b9f013852e2b6)
nicholemayer2 x BruMate
![TikTok post by @nicholemayer2 for BruMate. Caption reads: [...] your secret discount @BrüMate #brumate....](https://images.od.modash.io/d2e860149a8651b4a225df20aa87b19a2afe8cb6)
![TikTok post by @nicholemayer2 for BruMate. Caption reads: [...] now on all of their cups! #brumate....](https://images.od.modash.io/a79b8f259441d14223388ea3d0b0942f0fbdde70)
![TikTok post by @nicholemayer2 for BruMate. Caption reads: [...] collection is included! #brumate #brumateera....](https://images.od.modash.io/31aa4ed83ab3fdfb0a590bb012c5941d6f84b711)
_kimberly.co_ x BruMate
![TikTok post by @_kimberly.co_ for BruMate. Caption reads: [...] all the different cup styles! #brumate....](https://images.od.modash.io/fbe1d26ebe2646ba69d4ff6d129d64d53bccedeb)
![TikTok post by @_kimberly.co_ for BruMate. Caption reads: [...] cute in this little tumbler! #brumate....](https://images.od.modash.io/210efa5792a06a452478061e46ab3e25618fe921)
![TikTok post by @_kimberly.co_ for BruMate. Caption reads: [...] the straw cap as a bundle!! #brumatetumbler....](https://images.od.modash.io/320e44b30e0cff2497d728fe778d85c0dc5e19a6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BruMate had the most influencer activity. 65% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (17.3%)
- Canada (2.8%)
- United Kingdom (2.8%)
BruMate's influencer activity by market
Here is another example of BruMate collaborating with an influencer in United States.
shhhhimeating x BruMate
BruMate's influencer activity vs. related brands
BruMate competes with Stanley 1913 and Simple Modern in insulated drinkware targeting lifestyle and on-the-go consumers, with similar influencer content themes around everyday carry, gifting, and hydration routines.
Total influencer content
BruMate vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Simple Modern leads with 6.1k sponsored posts, notably outpacing BruMate (5.3k posts) and Stanley 1913 (4.1k posts). Across all three brands, the average volume is 5.2k posts, indicating mature, scaled influencer programs.
By social platform
BruMate vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Stanley 1913 leads on Instagram and YouTube and Simple Modern leads on TikTok. The gap is most notable on Instagram, with Stanley 1913 at 2.2k, BruMate at 573, Simple Modern at 440 posts. BruMate's activity is particularly concentrated on TikTok. On Instagram, Stanley 1913 has several times more posts than BruMate and Simple Modern.
By geographical market
BruMate vs. related brands influencer activity (by country)
Estimated sponsored posts in BruMate's top markets
Simple Modern has the highest estimated sponsored-post volume in United States (5k posts, 81.1%), Canada (282 posts, 4.6%), suggesting a North America focus, while Stanley 1913 has the highest estimated sponsored-post volume in Brazil (1.2k posts, 29.8%), United Kingdom (275 posts, 6.7%), while BruMate leads in Japan with 911 posts (17.3%). Looking at United States specifically, the split is Simple Modern at 5k posts (81.1%), BruMate at 3.4k posts (65%), Stanley 1913 at 1.1k posts (26.8%). BruMate's strength in Japan may indicate a home-market focus, while Stanley 1913 shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Stanley 1913's Influencer Marketing Strategy
- Simple Modern's Influencer Marketing Strategy
- TORRAS's Influencer Marketing Strategy
- Phomemo's Influencer Marketing Strategy
- GameSir's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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