VEGAMOUR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 620 pieces of influencer content sponsored by VEGAMOUR over the last 12 months.
This report breaks down where & how VEGAMOUR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with VEGAMOUR, see here: VEGAMOUR influencers.
Influencer activity throughout the year
VEGAMOUR's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
VEGAMOUR's influencer activity by month
Number of sponsored posts
VEGAMOUR's sponsored post volume peaks in June with 98 posts, 92% higher than the monthly average of 51. May recorded the lowest activity at 25 posts, 51% below average.
VEGAMOUR's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 41.3M, while January recorded the least at 480.9k. Across all tracked posts in the 12-month window, average views per post were 344.4k. Interestingly, the highest-view month (April) does not align with peak post volume (June), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @vanillamace, generated 16.6M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of VEGAMOUR's sponsored influencer collaborations break down by social platform:
- TikTok: 450 posts (72.6%)
- Instagram: 147 posts (23.7%)
- YouTube: 23 posts (3.7%)
VEGAMOUR's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for VEGAMOUR.
Here are 3 examples of VEGAMOUR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
addie_mccracken123 x VEGAMOUR
![Instagram post by @addie_mccracken123 for VEGAMOUR. Caption reads: [...] has been a life saver for me!!🫶🏻 @vegamour....](https://images.od.modash.io/e987752470d6986ba659772056250dcde8edd9e5)
Influencer bio
welcome to my life🌷🌱🌼🪻🪺 brady + rustyn + sawyer 💌 addiemccracken@select.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
vanillamace x VEGAMOUR
Influencer bio
LA vanillamace@iso-ent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
SheaWhitney x VEGAMOUR
![YouTube post by @SheaWhitney for VEGAMOUR. Caption reads: [...] is linked below & in the....](https://images.od.modash.io/556bb63419e749a8c48c40878be021c16b886a9c)
Influencer bio
I love sharing the BEST products, my Amazon favorites, what's IN & OUT of style, and lots of tips & tricks!! Thank you for stopping by....please subscribe if you like what you see!! Let's be friends!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.9%
- Carousels: 1.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers VEGAMOUR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
VEGAMOUR's influencers average views (TikTok)
Based on each influencer's average views per post
With 50.2% of partnerships featuring creators averaging <1K views, VEGAMOUR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.1M avg views/post):
whitneyleavitt x VEGAMOUR
Influencer bio
luckiest girl in the world 🦋
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (5.7k avg views/post):
nicoleleeanne6 x VEGAMOUR
![TikTok post by @nicoleleeanne6 for VEGAMOUR. Caption reads: [...] #thickerhair #shinyhair #beauty @VEGAMOUR .](https://images.od.modash.io/c904806fef7d86e807ba629f758d052ef653dd55)
Influencer bio
Motherhood, Good Snacks, and Good Vibes 😎 Contact@tablerock.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
VEGAMOUR's repeat partnerships
Out of 459 unique influencers in our dataset, 17 of them (4%) posted content for VEGAMOUR in 3 or more separate calendar months. The most consistent partner is @MorganTurnerMakeup, who has collaborated across 8 months with 12 total posts.
Here are 3 examples of VEGAMOUR's repeat influencer partnerships, with links to the sponsored content.
MorganTurnerMakeup x VEGAMOUR
![YouTube post by @MorganTurnerMakeup for VEGAMOUR. Caption reads: [...] w.sigmabeauty.com/MORGANTUR...
Vegamour....](https://images.od.modash.io/60f68befb9abe10b3292c20c3e0cadbd1728552c)
![YouTube post by @MorganTurnerMakeup for VEGAMOUR. Caption reads: [...] w.sigmabeauty.com/MORGANTUR...
Vegamour....](https://images.od.modash.io/a8ded2b38d0e4e1059028750674f36886f7ea499)
![YouTube post by @MorganTurnerMakeup for VEGAMOUR. Caption reads: [...] w.sigmabeauty.com/MORGANTUR...
Vegamour....](https://images.od.modash.io/f5e9a439256230169ca8b2a5c08d437b9ea48154)
by.emmaleah x VEGAMOUR
![TikTok post by @by.emmaleah for VEGAMOUR. Caption reads: [...] hair oil* batana oil @VEGAMOUR gro scalp....](https://images.od.modash.io/9528a261732376014cbc1b6717770c77508269b7)
![TikTok post by @by.emmaleah for VEGAMOUR. Caption reads: [...] a daily hair serum like the @VEGAMOUR GRO....](https://images.od.modash.io/6b4681153eb06b751f083154766ae6f6e1d444b2)
janontheglow x VEGAMOUR
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where VEGAMOUR had the most influencer activity. 64.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7%)
- Canada (5.3%)
- India (4.1%)
VEGAMOUR's influencer activity by market
Here is another example of VEGAMOUR collaborating with an influencer in United States.
naraazizasmith x VEGAMOUR
VEGAMOUR's influencer activity vs. related brands
VEGAMOUR competes with BondiBoost and MONDAY Haircare in hair growth/healthy hair positioning, where claims are validated through creator routines and progress updates. They target overlapping consumers seeking visible improvements via consistent use.
Total influencer content
VEGAMOUR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BondiBoost leads with 2.5k sponsored posts, significantly outpacing VEGAMOUR (620 posts) and MONDAY Haircare (536 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments. BondiBoost has several times more total posts than VEGAMOUR and MONDAY Haircare.
By social platform
VEGAMOUR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
VEGAMOUR leads on YouTube, while MONDAY Haircare has the most activity on Instagram and BondiBoost has the most activity on TikTok. The gap is most notable on TikTok, with BondiBoost at 2.3k, VEGAMOUR at 450, MONDAY Haircare at 213 posts. VEGAMOUR's activity is particularly concentrated on TikTok. On TikTok, BondiBoost has several times more posts than VEGAMOUR and MONDAY Haircare.
By geographical market
VEGAMOUR vs. related brands influencer activity (by country)
Estimated sponsored posts in VEGAMOUR's top markets
BondiBoost has the highest estimated sponsored-post volume in United States (1.5k posts, 59.6%), United Kingdom (302 posts, 12.3%), Australia (288 posts, 11.7%), while MONDAY Haircare leads in Canada with 36 posts (6.7%). Looking at United States specifically, the split is BondiBoost at 1.5k posts (59.6%), VEGAMOUR at 400 posts (64.5%), MONDAY Haircare at 256 posts (47.7%).
Read more influencer strategy breakdowns
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