VEGAMOUR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by VEGAMOUR over the last 12 months.
This report breaks down where & how VEGAMOUR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with VEGAMOUR, see here: VEGAMOUR influencers.
Influencer activity throughout the year
VEGAMOUR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
VEGAMOUR's influencer activity by month
Number of sponsored posts
VEGAMOUR's influencer output appears relatively consistent throughout the year, averaging about 166 sponsored posts per month. January recorded the highest volume at 224 posts (35% above average), while July was the quietest at 102 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of VEGAMOUR's sponsored influencer collaborations break down by social platform:
- TikTok: 1.5k posts (75.4%)
- Instagram: 449 posts (22.5%)
- YouTube: 43 posts (2.2%)
VEGAMOUR's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for VEGAMOUR.
Here are 3 examples of VEGAMOUR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
colleen_heidemann x VEGAMOUR
Influencer bio
Words to live by: ”If not now… WHEN???"| represented by @next | @iconicfocus 📩 inquiries: LuisV@nextmanagement.com 📍LA/ PSP🌴
Collaboration metrics
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brookemonk_ x VEGAMOUR
Influencer bio
❤️Jesus forever❤️ Contact for business: brooke@friendsinreality.com Founder of @Doting Beauty
Collaboration metrics
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MorganTurnerMakeup x VEGAMOUR
![YouTube post by @MorganTurnerMakeup for VEGAMOUR. Caption reads: [...] Sigma Beauty code morganturner10 Vegamour....](https://images.od.modash.io/76495a0df075df5d06a7c6fe47e4a2ba6068f3d3)
Influencer bio
Full-time Makeup Reviewer 🎬 Enthusiastic about the hottest new releases, launches, and popular makeup 💄 Former Professional Wedding Makeup Artist 💋
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.3%
- Carousels: 1.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers VEGAMOUR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
VEGAMOUR's influencers average views (TikTok)
Based on each influencer's average views per post
With 60.8% of partnerships featuring creators averaging <1K views, VEGAMOUR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (701.1k avg views/post):
heybriajones x VEGAMOUR
Influencer bio
we're getting hotter & smarter over here heybriajones@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.4k avg views/post):
loreleicsullivan x VEGAMOUR
Influencer bio
@lostsirenhair Lostsirenhair.com Nh based hairdresser
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
VEGAMOUR's repeat partnerships
Out of 1.2k unique influencers in our dataset, 50 of them (4%) posted content for VEGAMOUR in 3 or more separate calendar months. The most consistent partner is @nikyfrancoluna, who has collaborated across 10 months with 36 total posts.
Here are 3 examples of VEGAMOUR's repeat influencer partnerships, with links to the sponsored content.
nikyfrancoluna x VEGAMOUR
![TikTok post by @nikyfrancoluna for VEGAMOUR. Caption reads: [...] and prevent breakage @VEGAMOUR....](https://images.od.modash.io/a457645f2e9e260a22b366619ef859011e30c384)
![TikTok post by @nikyfrancoluna for VEGAMOUR. Caption reads: Vegamour Gro + Advanced Balancing [...].](https://images.od.modash.io/fbb1840a92bb7dc4bda5b4b9646b2cddb739cca2)
![TikTok post by @nikyfrancoluna for VEGAMOUR. Caption reads: Vegamour Gro + Advanced Hair Serum for [...].](https://images.od.modash.io/c797a793b63598f4699855a944ecdfe85b69ab4b)
MorganTurnerMakeup x VEGAMOUR
![YouTube post by @MorganTurnerMakeup for VEGAMOUR. Caption reads: [...] Beauty code morganturner10 Vegamour Nomad....](https://images.od.modash.io/e7dce410e9171ff9a105a6bba44e8e0d2b88b7f4)
![YouTube post by @MorganTurnerMakeup for VEGAMOUR. Caption reads: [...] Beauty code morganturner10 Vegamour Nomad....](https://images.od.modash.io/ecdd6834ac36cd2d2b5d4cdc9e8eb10415faa6de)
byemmaleah x VEGAMOUR
![Instagram post by @byemmaleah for VEGAMOUR. Caption reads: [...] @cocoandeve hair turban* @vegamour gro hair....](https://images.od.modash.io/4cb61ced1a8f2c5258420e8c9d3dfa38b22078e9)
![Instagram post by @byemmaleah for VEGAMOUR. Caption reads: [...] high shine gloss* @vegamour gro hair serum*....](https://images.od.modash.io/5550281261ca4f3f1b8ff07220bce26b71f8131e)
![Instagram post by @byemmaleah for VEGAMOUR. Caption reads: [...] flip* @djerfavenue towel @vegamour gro hair....](https://images.od.modash.io/31871ae9f71af0b0878e66553ff68deb9e31f024)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where VEGAMOUR had the most influencer activity. 63.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.6%)
- Canada (6.3%)
- Brazil (3.7%)
VEGAMOUR's influencer activity by market
Here is another example of VEGAMOUR collaborating with an influencer in United States.
natakochn x VEGAMOUR
VEGAMOUR's influencer activity vs. related brands
VEGAMOUR competes for hair health and growth-focused consumers alongside BondiBoost’s growth positioning and OLAPLEX’s repair-first ecosystem. All three benefit from influencer proof points like routine diaries, scalp care education, and before/after results.
Total influencer content
VEGAMOUR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OLAPLEX leads with 12.8k sponsored posts, significantly outpacing BondiBoost (4.4k posts) and VEGAMOUR (2k posts). Across all three brands, the average volume is 6.4k posts, indicating mature, scaled influencer programs. OLAPLEX has several times more total posts than VEGAMOUR and BondiBoost.
By social platform
VEGAMOUR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
VEGAMOUR leads on YouTube, while OLAPLEX has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with OLAPLEX at 8.1k, BondiBoost at 3.7k, VEGAMOUR at 1.5k posts. VEGAMOUR's activity is particularly concentrated on TikTok. On Instagram and TikTok, OLAPLEX has several times more posts than VEGAMOUR and BondiBoost.
By geographical market
VEGAMOUR vs. related brands influencer activity (by country)
Estimated sponsored posts in VEGAMOUR's top markets
OLAPLEX has the highest estimated sponsored-post volume in United States (6.1k posts, 47.6%), United Kingdom (970 posts, 7.6%), India (613 posts, 4.8%), while BondiBoost leads in Australia with 849 posts (19.5%), while VEGAMOUR leads in Canada with 126 posts (6.3%). Looking at United States specifically, the split is OLAPLEX at 6.1k posts (47.6%), BondiBoost at 2.4k posts (55.4%), VEGAMOUR at 1.3k posts (63.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BondiBoost's Influencer Marketing Strategy
- OLAPLEX's Influencer Marketing Strategy
- Magic Mind's Influencer Marketing Strategy
- Goodr's Influencer Marketing Strategy
- Lemme's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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