VEGAMOUR Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.0k pieces of influencer content sponsored by VEGAMOUR over the last 12 months.

This report breaks down where & how VEGAMOUR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with VEGAMOUR, see here: VEGAMOUR influencers.

Influencer activity throughout the year

VEGAMOUR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

VEGAMOUR's influencer output appears relatively consistent throughout the year, averaging about 167 sponsored posts per month. January recorded the highest volume at 224 posts (34% above average), while December was the quietest at 108 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of VEGAMOUR's sponsored influencer collaborations break down by social platform:

• TikTok: 1.5k posts (74.4%)
• Instagram: 474 posts (23.5%)
• YouTube: 41 posts (2%)

TikTok influencer marketing is a clear focus for VEGAMOUR.

Here are 3 examples of VEGAMOUR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

colleen_heidemann x VEGAMOUR

colleen_heidemann

@colleen_heidemann

06 Nov, 25

4.5M

34.8k

So much gratitude, @vegamour , for a hair wellness routine that I [...]

Influencer bio

Words to live by: ”If not now… WHEN???"| represented by @next | @iconicfocus 📩 inquiries: LuisV@nextmanagement.com 📍LA/ PSP🌴

Collaboration metrics

Post views4.5M

Post EMV $137.9k

More influencer data

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jastookes x VEGAMOUR

jastookes

@jastookes

07 Jul, 25

6.6M

29.1k

@VEGAMOUR is my go-to hair wellness® ritual when [...]

Influencer bio

👼🏾 Snapchat: JasTookes https://bit.ly/4bf1AaZ

Collaboration metrics

Post views6.6M

Post EMV $133.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

MorganTurnerMakeup x VEGAMOUR

MorganTurnerMakeup

@MorganTurnerMakeup

19 Jun, 26

29.8k

1.9k

[...] Sigma Beauty code morganturner10 Vegamour Nomad Cosmetics // code MORGANTURNER for [...]

Influencer bio

Full-time Makeup Reviewer 🎬 Enthusiastic about the hottest new releases, launches, and popular makeup 💄 Former Professional Wedding Makeup Artist 💋

Collaboration metrics

Post views29.8k

Post EMV $1.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 58.3% of partnerships featuring creators averaging <1K views, VEGAMOUR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.0M avg views/post):

byjustinrevenge x VEGAMOUR

byjustinrevenge

@byjustinrevenge

15 Oct, 25

2.8M

18.1k

[...] trouble later. That’s why I use the @VEGAMOUR GRO+ Advanced Serum and Dermaroller — [...]

Influencer bio

Agency: revenge@pillarfortress.com P.O Box: 47 W Division St #121, Chicago IL 60610

Collaboration metrics

Post views2.8M

Post EMV $56.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (8.6k avg views/post):

kimberlydawn77 x VEGAMOUR

kimberlydawn77

@kimberlydawn77

26 Aug, 25

10.9k

607

[...] of my routine #hairtok #hairgrowthtips @VEGAMOUR #haircare

Influencer bio

*ONLY ACCOUNT * Mom , Nurse , ❤️Jeeps

Collaboration metrics

Post views10.9k

Post EMV $248

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

VEGAMOUR's repeat partnerships

byemmaleah x VEGAMOUR

byemmaleah

@byemmaleah

09 Jun, 26

1.9M

53.7k

[...] @cocoandeve hair turban* @vegamour gro hair serum* [...]

byemmaleah

@byemmaleah

08 Apr, 26

214.6k

5.8k

[...] high shine gloss* @vegamour gro hair serum* [...]

byemmaleah

@byemmaleah

08 Dec, 25

203.8k

6.7k

[...] flip* @djerfavenue towel @vegamour gro hair serum* [...]

by.emmaleah x VEGAMOUR

by.emmaleah

@by.emmaleah

01 Sep, 25

33.6k

2.6k

[...] plus heat serum in oil @VEGAMOUR gro scalp massager* @shiseido [...]

by.emmaleah

@by.emmaleah

20 Jan, 26

27.9k

1.8k

[...] wild UK champi hair oil* @VEGAMOUR scalp massager @Kérastase [...]

by.emmaleah

@by.emmaleah

24 Sep, 25

26.3k

2k

[...] oil* batana oil argan oil @VEGAMOUR gro scalp massager* @Gisou [...]

MorganTurnerMakeup x VEGAMOUR

MorganTurnerMakeup

@MorganTurnerMakeup

19 Jun, 26

29.8k

1.9k

[...] Beauty code morganturner10 Vegamour Nomad Cosmetics // code [...]

MorganTurnerMakeup

@MorganTurnerMakeup

14 Jun, 26

17.5k

1.2k

[...] Beauty code morganturner10 Vegamour Nomad Cosmetics // code [...]

MorganTurnerMakeup

@MorganTurnerMakeup

18 May, 26

16.9k

1.4k

[...] Beauty code morganturner10 Vegamour Nomad Cosmetics // code [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.5%)
• Canada (5.8%)
• India (4.4%)

Here is another example of VEGAMOUR collaborating with an influencer in United States.

brookemonk_ x VEGAMOUR

brookemonk_

@brookemonk_

04 Nov, 25

5.5M

188.1k

My go to blowout routine #vegamourpartner @VEGAMOUR and it’s on sale now [...]

VEGAMOUR's influencer activity vs. related brands

VEGAMOUR competes with BondiBoost and K18 Hair in premium hair solutions where creators demonstrate visible benefits like growth support and repair. These brands share similar influencer channels focused on hair transformation and routine education.

Total influencer content

K18 Hair leads with 12.4k sponsored posts, significantly outpacing BondiBoost (4.4k posts) and VEGAMOUR (2k posts). Across all three brands, the average volume is 6.2k posts, indicating mature, scaled influencer programs. K18 Hair has far more total posts than VEGAMOUR and BondiBoost.

By social platform

VEGAMOUR leads on YouTube, while K18 Hair has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with K18 Hair at 6.2k, BondiBoost at 628, VEGAMOUR at 474 posts. VEGAMOUR's activity is particularly concentrated on TikTok. On Instagram and TikTok, K18 Hair posts far more than VEGAMOUR and BondiBoost.

By geographical market

K18 Hair has the highest estimated sponsored-post volume in United States (6.9k posts, 55.9%), United Kingdom (1.2k posts, 9.8%), India (557 posts, 4.5%), while BondiBoost leads in Australia with 666 posts (15.3%), while VEGAMOUR leads in Canada with 117 posts (5.8%). Looking at United States specifically, the split is K18 Hair at 6.9k posts (55.9%), BondiBoost at 2.3k posts (52.4%), VEGAMOUR at 1.3k posts (63.2%).