VEGAMOUR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.9k pieces of influencer content sponsored by VEGAMOUR over the last 12 months.
This report breaks down where & how VEGAMOUR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with VEGAMOUR, see here: VEGAMOUR influencers.
Influencer activity throughout the year
VEGAMOUR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
VEGAMOUR's influencer activity by month
Number of sponsored posts
VEGAMOUR's influencer posting pattern appears irregular, with notable fluctuations month to month. January saw the highest output at 224 posts (43% above the 157 monthly average), while August was the quietest at 59 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of VEGAMOUR's sponsored influencer collaborations break down by social platform:
- TikTok: 1.4k posts (75.1%)
- Instagram: 420 posts (22.1%)
- YouTube: 52 posts (2.7%)
VEGAMOUR's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for VEGAMOUR.
Here are 3 examples of VEGAMOUR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
colleen_heidemann x VEGAMOUR
Influencer bio
Words to live by: ”If not now… WHEN???"| represented by @next | @iconicfocus 📩 inquiries: LuisV@nextmanagement.com 📍LA/ PSP🌴
Collaboration metrics
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brookemonk_ x VEGAMOUR
Influencer bio
❤️Jesus forever❤️ Contact for business: brooke@friendsinreality.com Founder of @Doting Beauty
Collaboration metrics
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MorganTurnerMakeup x VEGAMOUR
![YouTube post by @MorganTurnerMakeup for VEGAMOUR. Caption reads: [...] Sigma Beauty code morganturner10 Vegamour....](https://images.od.modash.io/0eef4ac102c741299ded6e22691d8df7238d3d15)
Influencer bio
100% Honest Opinions 💯 Affordable & High-End Makeup Critic 💄 Former Professional Wedding Makeup Artist 💋
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.5%
- Carousels: 1.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers VEGAMOUR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
VEGAMOUR's influencers average views (TikTok)
Based on each influencer's average views per post
With 62.9% of partnerships featuring creators averaging <1K views, VEGAMOUR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (358.0k avg views/post):
simone.p x VEGAMOUR
![TikTok post by @simone.p for VEGAMOUR. Caption reads: [...] - don’t skip it. Highly recommend @VEGAMOUR....](https://images.od.modash.io/0d0ed0492bf4fcfda4deb2703762b0033f051b99)
Influencer bio
Glow-Up Tips for Women 40+ Skincare • Beauty • Wellness simonehealthyglamrn@gmail.com MIA
Collaboration metrics
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And here is another example with a smaller creator on TikTok (7.4k avg views/post):
thereallaurengiakas x VEGAMOUR
![TikTok post by @thereallaurengiakas for VEGAMOUR. Caption reads: @VEGAMOUR #lashserum #lashes #eyelashes [...].](https://images.od.modash.io/8aa53b7c3869f0fb8447da48965b5ba0b9378b79)
Influencer bio
Child of God ✝️ PR/Collabs: laurencollabandmedia@gmail.com PMOS Girlie- Getting Healthy 1 Day @ A Time Jesus loves YOU! Back up acc @Lauren @Lauren
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
VEGAMOUR's repeat partnerships
Out of 1.1k unique influencers in our dataset, 45 of them (4%) posted content for VEGAMOUR in 3 or more separate calendar months. The most consistent partner is @byemmaleah, who has collaborated across 11 months with 28 total posts.
Here are 3 examples of VEGAMOUR's repeat influencer partnerships, with links to the sponsored content.
byemmaleah x VEGAMOUR
![Instagram post by @byemmaleah for VEGAMOUR. Caption reads: [...] @cocoandeve hair turban* @vegamour gro hair....](https://images.od.modash.io/4cb61ced1a8f2c5258420e8c9d3dfa38b22078e9)
![Instagram post by @byemmaleah for VEGAMOUR. Caption reads: [...] high shine gloss* @vegamour gro hair serum*....](https://images.od.modash.io/5550281261ca4f3f1b8ff07220bce26b71f8131e)
![Instagram post by @byemmaleah for VEGAMOUR. Caption reads: [...] flip* @djerfavenue towel @vegamour gro hair....](https://images.od.modash.io/31871ae9f71af0b0878e66553ff68deb9e31f024)
MorganTurnerMakeup x VEGAMOUR
![YouTube post by @MorganTurnerMakeup for VEGAMOUR. Caption reads: [...] Beauty code morganturner10 Vegamour Nomad....](https://images.od.modash.io/76495a0df075df5d06a7c6fe47e4a2ba6068f3d3)
![YouTube post by @MorganTurnerMakeup for VEGAMOUR. Caption reads: [...] Beauty code morganturner10 Vegamour Nomad....](https://images.od.modash.io/544ec0a0b5cad96b93b9f53a71c9b2ae266e5aa2)
nikyfrancoluna x VEGAMOUR
![TikTok post by @nikyfrancoluna for VEGAMOUR. Caption reads: [...] and prevent breakage @VEGAMOUR....](https://images.od.modash.io/a457645f2e9e260a22b366619ef859011e30c384)
![TikTok post by @nikyfrancoluna for VEGAMOUR. Caption reads: Vegamour Gro + Advanced Balancing [...].](https://images.od.modash.io/fbb1840a92bb7dc4bda5b4b9646b2cddb739cca2)
![TikTok post by @nikyfrancoluna for VEGAMOUR. Caption reads: Vegamour Gro + Advanced Hair Serum for [...].](https://images.od.modash.io/c797a793b63598f4699855a944ecdfe85b69ab4b)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where VEGAMOUR had the most influencer activity. 62.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.8%)
- Canada (5.9%)
- India (4.2%)
VEGAMOUR's influencer activity by market
Here is another example of VEGAMOUR collaborating with an influencer in United States.
natakochn x VEGAMOUR
VEGAMOUR's influencer activity vs. related brands
VEGAMOUR competes in hair wellness and growth-focused routines alongside BondiBoost, while MONDAY Haircare competes for mass-appeal haircare consideration and shelf space. These brands overlap heavily in influencer tutorials, routines, and results claims.
Total influencer content
VEGAMOUR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BondiBoost leads with 4.2k sponsored posts, significantly outpacing VEGAMOUR (1.9k posts) and MONDAY Haircare (1.7k posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs. BondiBoost has more than twice as many total posts as VEGAMOUR and MONDAY Haircare.
By social platform
VEGAMOUR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
VEGAMOUR leads on YouTube, while MONDAY Haircare has the most activity on Instagram and BondiBoost has the most activity on TikTok. The gap is most notable on TikTok, with BondiBoost at 3.6k, VEGAMOUR at 1.4k, MONDAY Haircare at 818 posts. VEGAMOUR's activity is particularly concentrated on TikTok. BondiBoost has more than twice as many TikTok posts as VEGAMOUR and MONDAY Haircare.
By geographical market
VEGAMOUR vs. related brands influencer activity (by country)
Estimated sponsored posts in VEGAMOUR's top markets
BondiBoost has the highest estimated sponsored-post volume in United States (2.5k posts, 58%), Australia (560 posts, 13.2%), United Kingdom (276 posts, 6.5%), while MONDAY Haircare leads in Canada with 121 posts (7%). Looking at United States specifically, the split is BondiBoost at 2.5k posts (58%), VEGAMOUR at 1.2k posts (62.9%), MONDAY Haircare at 825 posts (47.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BondiBoost's Influencer Marketing Strategy
- MONDAY Haircare's Influencer Marketing Strategy
- OFRA Cosmetics's Influencer Marketing Strategy
- Goodr's Influencer Marketing Strategy
- Supergoop's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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