VEGAMOUR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by VEGAMOUR over the last 12 months.
This report breaks down where & how VEGAMOUR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with VEGAMOUR, see here: VEGAMOUR influencers.
Influencer activity throughout the year
VEGAMOUR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
VEGAMOUR's influencer activity by month
Number of sponsored posts
VEGAMOUR's influencer posting pattern appears irregular, with notable fluctuations month to month. January saw the highest output at 242 posts (44% above the 168 monthly average), while March was the quietest at 27 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of VEGAMOUR's sponsored influencer collaborations break down by social platform:
- TikTok: 1.4k posts (67.5%)
- Instagram: 472 posts (23.4%)
- YouTube: 183 posts (9.1%)
VEGAMOUR's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for VEGAMOUR.
Here are 3 examples of VEGAMOUR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
addie_mccracken123 x VEGAMOUR
![Instagram post by @addie_mccracken123 for VEGAMOUR. Caption reads: [...] has been a life saver for me!!🫶🏻 @vegamour....](https://images.od.modash.io/e987752470d6986ba659772056250dcde8edd9e5)
Influencer bio
welcome to my life🌷🌱🌼🪻🪺 brady + rustyn + sawyer 💌 addiemccracken@select.co
Collaboration metrics
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vanillamace x VEGAMOUR
Influencer bio
LA vanillamace@iso-ent.com
Collaboration metrics
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Vanillamacee x VEGAMOUR
![YouTube post by @Vanillamacee for VEGAMOUR. Caption reads: [...] vanillamace insta: vanilllamace @vegamour....](https://images.od.modash.io/8f5526bdc1372d78e44c7832bf529204f5cf8586)
Influencer bio
vanillas vlogs & gaming clips!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.8%
- Carousels: 2.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers VEGAMOUR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
VEGAMOUR's influencers average views (TikTok)
Based on each influencer's average views per post
With 50.1% of partnerships featuring creators averaging <1K views, VEGAMOUR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.0M avg views/post):
lucy_seitz x VEGAMOUR
Influencer bio
Your Virtual Cosmetology Instructor 💌lasbeautyllc@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (7.9k avg views/post):
kimberlydawn77 x VEGAMOUR
![TikTok post by @kimberlydawn77 for VEGAMOUR. Caption reads: [...] of my routine #hairtok #hairgrowthtips....](https://images.od.modash.io/4a0894af44239cf270b4282f4f81cac47b8d068e)
Influencer bio
*ONLY ACCOUNT * Mom , Nurse , ❤️Jeeps
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
VEGAMOUR's repeat partnerships
Out of 1.2k unique influencers in our dataset, 51 of them (4%) posted content for VEGAMOUR in 3 or more separate calendar months. The most consistent partner is @MorganTurnerMakeup, who has collaborated across 11 months with 120 total posts. @MorganTurnerMakeup alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of VEGAMOUR's repeat influencer partnerships, with links to the sponsored content.
MorganTurnerMakeup x VEGAMOUR
![YouTube post by @MorganTurnerMakeup for VEGAMOUR. Caption reads: [...] Beauty code morganturner10 Vegamour Nomad....](https://images.od.modash.io/60f68befb9abe10b3292c20c3e0cadbd1728552c)
![YouTube post by @MorganTurnerMakeup for VEGAMOUR. Caption reads: [...] Beauty code morganturner10 Vegamour Nomad....](https://images.od.modash.io/a8ded2b38d0e4e1059028750674f36886f7ea499)
![YouTube post by @MorganTurnerMakeup for VEGAMOUR. Caption reads: [...] Beauty code morganturner10 Vegamour Nomad....](https://images.od.modash.io/d25e1ff7f091f01183c23e8ce55ee234208babf7)
by.emmaleah x VEGAMOUR
![TikTok post by @by.emmaleah for VEGAMOUR. Caption reads: [...] hair oil* batana oil @VEGAMOUR gro scalp....](https://images.od.modash.io/9528a261732376014cbc1b6717770c77508269b7)
![TikTok post by @by.emmaleah for VEGAMOUR. Caption reads: [...] US clarifying detox shampoo* @VEGAMOUR scalp....](https://images.od.modash.io/f44e7996485be0c98bd3ce84a66e156b7aa0036f)
![TikTok post by @by.emmaleah for VEGAMOUR. Caption reads: [...] plus heat serum in oil @VEGAMOUR gro scalp....](https://images.od.modash.io/84522df0408f11f658323915a2a6f4f7c6a46fd3)
kathrinmccarty6784 x VEGAMOUR
![YouTube post by @kathrinmccarty6784 for VEGAMOUR. Caption reads: [...] from qualifying purchases. Vegamour....](https://images.od.modash.io/205ca08a9797e2f55a3e7e002c6210319d1d88d4)
![YouTube post by @kathrinmccarty6784 for VEGAMOUR. Caption reads: [...] with 20% off First Box! Vegamour Affiliate....](https://images.od.modash.io/3b20ef471d443e9ab47d6d589c26634ed9f3f989)
![YouTube post by @kathrinmccarty6784 for VEGAMOUR. Caption reads: [...] from qualifying purchases. Vegamour....](https://images.od.modash.io/d0eb258732a2638132fe2ef9b8d8b830e37cdbcc)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where VEGAMOUR had the most influencer activity. 64.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.1%)
- Canada (5%)
- Brazil (4.5%)
VEGAMOUR's influencer activity by market
Here is another example of VEGAMOUR collaborating with an influencer in United States.
dermatologysurgeon x VEGAMOUR
![TikTok post by @dermatologysurgeon for VEGAMOUR. Caption reads: [...] for significant hair shedding, try the....](https://images.od.modash.io/df0a7130f58dd5270469760ffb7ff65ece95f25a)
VEGAMOUR's influencer activity vs. related brands
VEGAMOUR competes in hair wellness and growth routines where creators emphasize results over time. BondiBoost and MONDAY Haircare reach similar haircare shoppers and provide strong comparisons for routine-based influencer storytelling and affiliate programs.
Total influencer content
VEGAMOUR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BondiBoost leads with 8.3k sponsored posts, significantly outpacing VEGAMOUR (2k posts) and MONDAY Haircare (1.5k posts). Across all three brands, the average volume is 3.9k posts, indicating mature, scaled influencer programs. BondiBoost has multiple times more total posts than VEGAMOUR and MONDAY Haircare.
By social platform
VEGAMOUR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
VEGAMOUR leads on YouTube, while MONDAY Haircare has the most activity on Instagram and BondiBoost has the most activity on TikTok. The gap is most notable on TikTok, with BondiBoost at 7.5k, VEGAMOUR at 1.4k, MONDAY Haircare at 785 posts. BondiBoost's activity is particularly concentrated on TikTok. On TikTok, BondiBoost has multiple times more posts than VEGAMOUR and MONDAY Haircare, while on YouTube VEGAMOUR has multiple times more posts than BondiBoost and MONDAY Haircare.
By geographical market
VEGAMOUR vs. related brands influencer activity (by country)
Estimated sponsored posts in VEGAMOUR's top markets
BondiBoost has the highest estimated sponsored-post volume in United States (5.1k posts, 61.4%), Australia (1k posts, 12.4%), United Kingdom (868 posts, 10.5%), while VEGAMOUR leads in Canada with 101 posts (5%). Looking at United States specifically, the split is BondiBoost at 5.1k posts (61.4%), VEGAMOUR at 1.3k posts (64.4%), MONDAY Haircare at 721 posts (46.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BondiBoost's Influencer Marketing Strategy
- MONDAY Haircare's Influencer Marketing Strategy
- NAKED nutrition's Influencer Marketing Strategy
- PinkyParadise's Influencer Marketing Strategy
- OFRA Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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