VEGAMOUR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by VEGAMOUR over the last 12 months.
This report breaks down where & how VEGAMOUR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with VEGAMOUR, see here: VEGAMOUR influencers.
Influencer activity throughout the year
VEGAMOUR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
VEGAMOUR's influencer activity by month
Number of sponsored posts
VEGAMOUR's influencer output appears relatively consistent throughout the year, averaging about 163 sponsored posts per month. June recorded the highest volume at 221 posts (36% above average), while May was the quietest at 85 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of VEGAMOUR's sponsored influencer collaborations break down by social platform:
- TikTok: 1.5k posts (76.1%)
- Instagram: 466 posts (23.8%)
- YouTube: 3 posts (0.2%)
VEGAMOUR's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for VEGAMOUR.
Here are 2 examples of VEGAMOUR's recent sponsored collaborations (one each for Instagram, TikTok).
colleen_heidemann x VEGAMOUR
Influencer bio
Words to live by: ”If not now… WHEN???"| represented by @next | @iconicfocus 📩 inquiries: LuisV@nextmanagement.com 📍LA/ PSP🌴
Collaboration metrics
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vanillamace x VEGAMOUR
Influencer bio
LA vanillamace@iso-ent.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.1%
- Carousels: 1.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers VEGAMOUR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
VEGAMOUR's influencers average views (TikTok)
Based on each influencer's average views per post
With 54.1% of partnerships featuring creators averaging <1K views, VEGAMOUR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.5M avg views/post):
itsebonybradley x VEGAMOUR
![TikTok post by @itsebonybradley for VEGAMOUR. Caption reads: [...] at the root is always a great idea @VEGAMOUR....](https://images.od.modash.io/0c69e61e2e01fc15831f5d716ae70574ed7ecaed)
Influencer bio
A lot of Curly hair! 🥰 ItsEbonyBradley on IG Ebony@thesociablesociety.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.6k avg views/post):
kimberlydawn77 x VEGAMOUR
![TikTok post by @kimberlydawn77 for VEGAMOUR. Caption reads: [...] of my routine #hairtok #hairgrowthtips....](https://images.od.modash.io/4a0894af44239cf270b4282f4f81cac47b8d068e)
Influencer bio
*ONLY ACCOUNT * Mom , Nurse , ❤️Jeeps
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
VEGAMOUR's repeat partnerships
Out of 1.2k unique influencers in our dataset, 49 of them (4%) posted content for VEGAMOUR in 3 or more separate calendar months. The most consistent partner is @by.emmaleah, who has collaborated across 12 months with 39 total posts.
Here are 3 examples of VEGAMOUR's repeat influencer partnerships, with links to the sponsored content.
by.emmaleah x VEGAMOUR
![TikTok post by @by.emmaleah for VEGAMOUR. Caption reads: [...] hair oil* batana oil @VEGAMOUR gro scalp....](https://images.od.modash.io/9528a261732376014cbc1b6717770c77508269b7)
![TikTok post by @by.emmaleah for VEGAMOUR. Caption reads: [...] plus heat serum in oil @VEGAMOUR gro scalp....](https://images.od.modash.io/84522df0408f11f658323915a2a6f4f7c6a46fd3)
![TikTok post by @by.emmaleah for VEGAMOUR. Caption reads: [...] wild UK champi hair oil* @VEGAMOUR scalp....](https://images.od.modash.io/39dab2393b08a646bf78dd2babfa960774021f72)
byemmaleah x VEGAMOUR
![Instagram post by @byemmaleah for VEGAMOUR. Caption reads: [...] hair oil* batana oil @vegamour gro scalp....](https://images.od.modash.io/720038bbece40ba5f5f73995e5d9491fbb50c927)
![Instagram post by @byemmaleah for VEGAMOUR. Caption reads: [...] high shine gloss* @vegamour gro hair serum*....](https://images.od.modash.io/5550281261ca4f3f1b8ff07220bce26b71f8131e)
![Instagram post by @byemmaleah for VEGAMOUR. Caption reads: [...] flip* @djerfavenue towel @vegamour gro hair....](https://images.od.modash.io/31871ae9f71af0b0878e66553ff68deb9e31f024)
crbatista_ x VEGAMOUR
![TikTok post by @crbatista_ for VEGAMOUR. Caption reads: [...] faltarme usar el suero de @VEGAMOUR el....](https://images.od.modash.io/959e54ce56439413a297fc5ef983f60d82050d15)
![TikTok post by @crbatista_ for VEGAMOUR. Caption reads: [...] solo hay una respuesta @VEGAMOUR 🌸🩷. #fyp....](https://images.od.modash.io/4750ae576ff2a712ef49d3cfc12f2705591bcfc2)
![TikTok post by @crbatista_ for VEGAMOUR. Caption reads: [...] sí funciona. He estado usando Vegamour GRO y....](https://images.od.modash.io/fa77e5e22865252208d94214d378dc4b07b89263)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where VEGAMOUR had the most influencer activity. 63.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.7%)
- Canada (5.7%)
- Brazil (4.1%)
VEGAMOUR's influencer activity by market
Here is another example of VEGAMOUR collaborating with an influencer in United States.
jastookes x VEGAMOUR
VEGAMOUR's influencer activity vs. related brands
VEGAMOUR competes with BondiBoost and OLAPLEX for hair growth/repair mindshare, often marketed through before-and-after results and routine content. These brands are natural influencer benchmarks because proof-based creator storytelling drives purchase intent.
Total influencer content
VEGAMOUR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OLAPLEX leads with 11.6k sponsored posts, significantly outpacing BondiBoost (6.1k posts) and VEGAMOUR (2k posts). Across all three brands, the average volume is 6.6k posts, indicating mature, scaled influencer programs. OLAPLEX has several times more total social posts than VEGAMOUR and BondiBoost.
By social platform
VEGAMOUR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
VEGAMOUR leads on YouTube, while OLAPLEX has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with OLAPLEX at 4.6k, BondiBoost at 613, VEGAMOUR at 466 posts. VEGAMOUR's activity is particularly concentrated on TikTok. On TikTok and Instagram, OLAPLEX has several times more posts than VEGAMOUR and BondiBoost.
By geographical market
VEGAMOUR vs. related brands influencer activity (by country)
Estimated sponsored posts in VEGAMOUR's top markets
OLAPLEX has the highest estimated sponsored-post volume in United States (5.5k posts, 47.3%), United Kingdom (744 posts, 6.4%), India (570 posts, 4.9%), while BondiBoost leads in Australia with 727 posts (11.9%), while VEGAMOUR leads in Canada with 112 posts (5.7%). Looking at United States specifically, the split is OLAPLEX at 5.5k posts (47.3%), BondiBoost at 3.5k posts (57.8%), VEGAMOUR at 1.2k posts (63.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BondiBoost's Influencer Marketing Strategy
- OLAPLEX's Influencer Marketing Strategy
- Magic Mind's Influencer Marketing Strategy
- Goodr's Influencer Marketing Strategy
- Lemme's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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