Goodr Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 634 pieces of influencer content sponsored by Goodr over the last 12 months.
This report breaks down where & how Goodr invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Goodr, see here: Goodr influencers.
Influencer activity throughout the year
Goodr's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Goodr's influencer activity by month
Number of sponsored posts
Goodr's sponsored post volume appears to trend upward over the 12-month period, rising from 72 posts in January to 41 in December. The peak month, September, reached 104 posts, 96% higher than the monthly average of 53.
Goodr's influencer activity by month (views)
Total views on sponsored video posts
September generated the most views at 3M, while February recorded the least at 121.9k. Across all tracked posts in the 12-month window, average views per post were 14.3k. Views appear to be largely volume-driven, tracking closely with post output across the year. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @charlotteglassvolleyball, generated 1.1M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Goodr's sponsored influencer collaborations break down by social platform:
- TikTok: 450 posts (71%)
- Instagram: 145 posts (22.9%)
- YouTube: 39 posts (6.2%)
Goodr's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Goodr.
Here are 3 examples of Goodr's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
charlotteglassvolleyball x Goodr
Influencer bio
Duke Volleyball ‘29 So happy you are here!!! 🤭💝🍓🏐🥑🍒 💌 contact@raymondrep.com
Collaboration metrics
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katiefenstermacher x Goodr
Influencer bio
Wife, mom of 2… surviving on energy drinks and chaos! ktfenstermacher@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
thenoelmiller x Goodr
![YouTube post by @thenoelmiller for Goodr. Caption reads: [...] a new pair of sunglasses at....](https://images.od.modash.io/7f1a5609a11a3db974ef888b50ce34b393e01911)
Influencer bio
I am Noel Miller. For business inquiries: mahzad.babayan@unitedtalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.7%
- Carousels: 1.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Goodr are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Goodr's influencers average views (TikTok)
Based on each influencer's average views per post
With 67.2% of partnerships featuring creators averaging <1K views, Goodr's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (26.2k avg views/post):
okrayray x Goodr
Influencer bio
✨✨✨ business email: rnomixo@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.1k avg views/post):
peytoncierrafree x Goodr
Influencer bio
tiktok shop affiliate 🛍️ collab | peytoncierrafree@gmail.com 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Goodr's repeat partnerships
Out of 340 unique influencers in our dataset, 19 of them (6%) posted content for Goodr in 3 or more separate calendar months. The most consistent partner is @RobbieCDiscgolf, who has collaborated across 9 months with 9 total posts. @mindentharp alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Goodr's repeat influencer partnerships, with links to the sponsored content.
RobbieCDiscgolf x Goodr
![YouTube post by @RobbieCDiscgolf for Goodr. Caption reads: [...] can go to https://www.goodr.com/robbie for....](https://images.od.modash.io/1125141caba5dcdcd771d2c5a4821d6caf331e29)
![YouTube post by @RobbieCDiscgolf for Goodr. Caption reads: [...] can go to https://www.goodr.com/robbie for....](https://images.od.modash.io/925e8d7f45f89ef17e777cf8c7022277d88af9cc)
![YouTube post by @RobbieCDiscgolf for Goodr. Caption reads: [...] can go to https://www.goodr.com/robbie for....](https://images.od.modash.io/2a166f67a0a84d305e9b79569a466a1fe3c84601)
netpositivepod x Goodr
![YouTube post by @netpositivepod for Goodr. Caption reads: [...] the benefits for yourself.
GOODR: Pick up a....](https://images.od.modash.io/be7be51133cf5b97c4faa3da0e5861782d1bb47c)
![YouTube post by @netpositivepod for Goodr. Caption reads: [...] the benefits for yourself.
GOODR: Pick up a....](https://images.od.modash.io/f0adcf38b386f4d1345d16fec403b4b5757dda66)
![YouTube post by @netpositivepod for Goodr. Caption reads: [...] tps://blueland.com/netpositive
GOODR: Pick....](https://images.od.modash.io/f49478dd56361f6e21bf6283d20dcdd3cef72dc8)
elizabethlott8 x Goodr
![TikTok post by @elizabethlott8 for Goodr. Caption reads: [...] of running sunglasses than @goodr polarized,....](https://images.od.modash.io/db10d181f0ba4efea63632797e6a3fd7203e9e63)
![TikTok post by @elizabethlott8 for Goodr. Caption reads: These @goodr polarized glasses were a [...].](https://images.od.modash.io/931772583864ab6ea72996f384cb7016a150a79b)
![TikTok post by @elizabethlott8 for Goodr. Caption reads: The @goodr are the absolute best [...].](https://images.od.modash.io/14c22ddd7486a34d60d0eddea034012b512d19f9)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Goodr had the most influencer activity. 75.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.7%)
- Canada (3.6%)
- Brazil (1.9%)
Goodr's influencer activity by market
Here is another example of Goodr collaborating with an influencer in United States.
tiredasamother x Goodr
![TikTok post by @tiredasamother for Goodr. Caption reads: [...] chic—these aviator sunglasses from @goodr....](https://images.od.modash.io/7cad6695d35f01b0a1b67b88905a65feb71005cc)
Goodr's influencer activity vs. related brands
Goodr, QUAY, and SOJOS VISION all sell sunglasses and rely on style try-ons and outdoor/lifestyle creators to drive conversion. They compete for similar buyers looking for affordable-to-midpriced eyewear with strong social proof.
Total influencer content
Goodr vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
SOJOS VISION leads with 1.2k sponsored posts, significantly outpacing Goodr (634 posts) and QUAY (366 posts). Across all three brands, the average volume is 717 posts, suggesting moderate but consistent investment. SOJOS VISION has multiple times more total posts than Goodr and QUAY.
By social platform
Goodr vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Goodr leads on YouTube, while SOJOS VISION has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with SOJOS VISION at 528, Goodr at 145, QUAY at 84 posts. Goodr's activity is particularly concentrated on TikTok. SOJOS VISION has multiple times more Instagram posts than Goodr and QUAY.
By geographical market
Goodr vs. related brands influencer activity (by country)
Estimated sponsored posts in Goodr's top markets
SOJOS VISION has the highest estimated sponsored-post volume in United States (713 posts, 61.9%), Italy (73 posts, 6.3%), India (51 posts, 4.4%), while Goodr has the highest estimated sponsored-post volume in United Kingdom (36 posts, 5.7%), Canada (23 posts, 3.6%), while QUAY leads in Brazil with 15 posts (4%). Looking at United States specifically, the split is SOJOS VISION at 713 posts (61.9%), Goodr at 477 posts (75.3%), QUAY at 252 posts (68.9%). Goodr's strength in United Kingdom may indicate a home-market focus, while SOJOS VISION shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
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