Goodr Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.0k pieces of influencer content sponsored by Goodr over the last 12 months.
This report breaks down where & how Goodr invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Goodr, see here: Goodr influencers.
Influencer activity throughout the year
Goodr's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Goodr's influencer activity by month
Number of sponsored posts
Goodr's influencer output appears relatively consistent throughout the year, averaging about 248 sponsored posts per month. September recorded the highest volume at 313 posts (26% above average), while February was the quietest at 166 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Goodr's sponsored influencer collaborations break down by social platform:
- TikTok: 1.7k posts (57.7%)
- Instagram: 1.2k posts (38.6%)
- YouTube: 111 posts (3.7%)
Goodr's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Goodr.
Here are 3 examples of Goodr's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
charlotteglassvolleyball x Goodr
Influencer bio
setter @dukevb 🤭💘🏐 D1 athlete life, fashion, beauty & honest talk 💌: contact@raymondrep.com ↓ what I'm obsessing over
Collaboration metrics
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kaylynreve x Goodr
![TikTok post by @kaylynreve for Goodr. Caption reads: [...] lightweight! I can’t get over the price.....](https://images.od.modash.io/9ffc329c1191d264d9075ede3866c25cb267b706)
Influencer bio
Wife & Mama | Almost 40 elevated everyday style for working moms TikTok Shop | 📍Georgia Collabs: Kaylyn@kaylynreve.com
Collaboration metrics
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netpositivepod x Goodr
![YouTube post by @netpositivepod for Goodr. Caption reads: [...] and notice the benefits for yourself. GOODR:....](https://images.od.modash.io/be7be51133cf5b97c4faa3da0e5861782d1bb47c)
Influencer bio
Welcome to Net Positive, a comedy podcast hosted by comedian John Crist. This show is your primary source for quality conversation, bold takes, emotionally-charged rants, questionable advice, incorrect statistics, and more. New episodes drop every Thursday on all podcast platforms, and you can catch full video episodes and more right here. This podcast won't solve all the world's problems, but on the net...it's a positive. Follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week. Produced by: Alex Lagos / Lagos Creative
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.9%
- Carousels: 6.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Goodr are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Goodr's influencers average views (TikTok)
Based on each influencer's average views per post
With 48.9% of partnerships featuring creators averaging <1K views, Goodr's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (94.7k avg views/post):
camillapavannn x Goodr
![TikTok post by @camillapavannn for Goodr. Caption reads: [...] in the pink sunglasses anyway 🩷😌 @goodr....](https://images.od.modash.io/b0043c988fc6eedf60b2e91a1a0bc50b81827113)
Influencer bio
south florida🩵 camillapavanbusiness@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.4k avg views/post):
katiefenstermacher x Goodr
Influencer bio
Wife, mom of 2… surviving on energy drinks and chaos! ktfenstermacher@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Goodr's repeat partnerships
Out of 1.3k unique influencers in our dataset, 81 of them (6%) posted content for Goodr in 3 or more separate calendar months. The most consistent partner is @_kimberly.co_, who has collaborated across 10 months with 80 total posts.
Here are 3 examples of Goodr's repeat influencer partnerships, with links to the sponsored content.
_kimberly.co_ x Goodr
![TikTok post by @_kimberly.co_ for Goodr. Caption reads: [...] and so freaking affordable!! @goodr #goodr....](https://images.od.modash.io/100edfec1080dc0828a02e5554c974455bd1b59d)
![TikTok post by @_kimberly.co_ for Goodr. Caption reads: [...] to @Tiff 🌸 Yessss!! I love my @goodr....](https://images.od.modash.io/114e2f69f62edb7e64ec350266e4738ca6201e5f)
![TikTok post by @_kimberly.co_ for Goodr. Caption reads: [...] nothing wrong with two pair of @goodr....](https://images.od.modash.io/620651e5aacafd3659b13b42007b1b343bddf6a6)
spill_it_mom x Goodr
![TikTok post by @spill_it_mom for Goodr. Caption reads: [...] Shop that I can’t wait to use. @goodr....](https://images.od.modash.io/b97cac0abbcf99abbe97b0841765b6d5ad66c981)
![TikTok post by @spill_it_mom for Goodr. Caption reads: [...] see why. The Mach G frame from @goodr has to....](https://images.od.modash.io/7b8c0207ee764973e404b9aa6685baa670f053d8)
![TikTok post by @spill_it_mom for Goodr. Caption reads: Pop G style of @goodr sunglasses in Vanguard [...].](https://images.od.modash.io/66f9386aefd8b990f1714bc5bf2d5d337d9caf22)
JetsTalk247 x Goodr
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Goodr had the most influencer activity. 72% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.4%)
- Canada (3.6%)
- Brazil (2.2%)
Goodr's influencer activity by market
Here is another example of Goodr collaborating with an influencer in United States.
laurenjohnson_0 x Goodr
Goodr's influencer activity vs. related brands
Goodr competes with QUAY and SOJOS VISION in the sunglasses/accessories space, especially for style-forward, social-friendly eyewear. These brands target similar creators for outfit content, travel looks, and outdoor lifestyle posts.
Total influencer content
Goodr vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Goodr leads with 3k sponsored posts, marginally ahead of SOJOS VISION (3k posts) and QUAY (2k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs.
By social platform
Goodr vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Goodr leads on TikTok and YouTube, while SOJOS VISION leads on Instagram. The gap is most notable on Instagram, with SOJOS VISION at 1.5k, Goodr at 1.2k, QUAY at 577 posts. QUAY's activity is particularly concentrated on TikTok. On YouTube, Goodr has posted far more than QUAY and SOJOS VISION.
By geographical market
Goodr vs. related brands influencer activity (by country)
Estimated sponsored posts in Goodr's top markets
Goodr has the highest estimated sponsored-post volume in United States (2.2k posts, 72%), United Kingdom (162 posts, 5.4%), Canada (108 posts, 3.6%), suggesting a North America focus, while SOJOS VISION has the highest estimated sponsored-post volume in Italy (161 posts, 5.4%), Brazil (117 posts, 3.9%). Looking at United States specifically, the split is Goodr at 2.2k posts (72%), SOJOS VISION at 1.9k posts (62.8%), QUAY at 1.3k posts (66.4%). Goodr's strength in United States and United Kingdom may indicate a home-market focus, while SOJOS VISION shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- QUAY's Influencer Marketing Strategy
- SOJOS VISION's Influencer Marketing Strategy
- LSKD's Influencer Marketing Strategy
- Kylie Cosmetics's Influencer Marketing Strategy
- Medicube's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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