Goodr Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.7k pieces of influencer content sponsored by Goodr over the last 12 months.
This report breaks down where & how Goodr invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Goodr, see here: Goodr influencers.
Influencer activity throughout the year
Goodr's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Goodr's influencer activity by month
Number of sponsored posts
Goodr's influencer output appears relatively consistent throughout the year, averaging about 221 sponsored posts per month. September recorded the highest volume at 294 posts (33% above average), while April was the quietest at 113 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Goodr's sponsored influencer collaborations break down by social platform:
- TikTok: 1.6k posts (61%)
- Instagram: 1.0k posts (38.4%)
- YouTube: 16 posts (0.6%)
Goodr's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Goodr.
Here are 3 examples of Goodr's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
charlotteglassvolleyball x Goodr
Influencer bio
Duke Volleyball ‘29 So happy you are here!!! 🤭💝🍓🏐🥑🍒 💌 contact@raymondrep.com
Collaboration metrics
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katiefenstermacher x Goodr
Influencer bio
Wife, mom of 2… surviving on energy drinks and chaos! ktfenstermacher@yahoo.com
Collaboration metrics
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TheBombHole x Goodr
![YouTube post by @TheBombHole for Goodr. Caption reads: [...] Pub Beer, Yeti, Herschel Supply, Goodr, and....](https://images.od.modash.io/23da405c4b509e97bd41d033991e5e35fb74d887)
Influencer bio
The Bomb Hole is the snowboarders' podcast
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.7%
- Carousels: 7.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Goodr are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Goodr's influencers average views (TikTok)
Based on each influencer's average views per post
With 46.5% of partnerships featuring creators averaging <1K views, Goodr's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (94.7k avg views/post):
camillapavannn x Goodr
![TikTok post by @camillapavannn for Goodr. Caption reads: [...] in the pink sunglasses anyway 🩷😌 @goodr....](https://images.od.modash.io/b0043c988fc6eedf60b2e91a1a0bc50b81827113)
Influencer bio
south florida🩵 camillapavanbusiness@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.6k avg views/post):
tarabauman80 x Goodr
Influencer bio
Mom of 4 | TT Shop Finds | Deals 📧 tarabauman80@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Goodr's repeat partnerships
Out of 1.2k unique influencers in our dataset, 78 of them (7%) posted content for Goodr in 3 or more separate calendar months. The most consistent partner is @_kimberly.co_, who has collaborated across 10 months with 85 total posts.
Here are 3 examples of Goodr's repeat influencer partnerships, with links to the sponsored content.
_kimberly.co_ x Goodr
![TikTok post by @_kimberly.co_ for Goodr. Caption reads: @goodr you did it again! These [...].](https://images.od.modash.io/1f96ba916d988d95ac8d3c4e443a2a208aafd9ee)
![TikTok post by @_kimberly.co_ for Goodr. Caption reads: [...] and so freaking affordable!! @goodr #goodr....](https://images.od.modash.io/100edfec1080dc0828a02e5554c974455bd1b59d)
dustinrwalton x Goodr
![TikTok post by @dustinrwalton for Goodr. Caption reads: [...] this bundle pack of sunglasses @goodr just....](https://images.od.modash.io/507083b0299c021702164ae5db02c3b8dd2bd8cb)
![TikTok post by @dustinrwalton for Goodr. Caption reads: [...] and quality of sunglasses from @goodr! I....](https://images.od.modash.io/048454f0650a40044148dc43d25d114d1b55cfdc)
![TikTok post by @dustinrwalton for Goodr. Caption reads: @goodr sunglasses are elite for the [...].](https://images.od.modash.io/4ef92b54a0a76a709fd028774b361f78f5a9258e)
kaylynreve x Goodr
![TikTok post by @kaylynreve for Goodr. Caption reads: [...] I can’t get over the price. @goodr #aviators....](https://images.od.modash.io/9ffc329c1191d264d9075ede3866c25cb267b706)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Goodr had the most influencer activity. 70.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.3%)
- Canada (3.1%)
- Japan (2.8%)
Goodr's influencer activity by market
Here is another example of Goodr collaborating with an influencer in United States.
laurenjohnson_0 x Goodr
Goodr's influencer activity vs. related brands
Goodr competes with QUAY and SOJOS VISION in sunglasses, overlapping on style-meets-function positioning and relying on outdoor lifestyle creators and seasonal trend content.
Total influencer content
Goodr vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
SOJOS VISION leads with 3.4k sponsored posts, notably outpacing Goodr (2.7k posts) and QUAY (1.7k posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs.
By social platform
Goodr vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Goodr leads on TikTok and YouTube, while SOJOS VISION leads on Instagram. The gap is most notable on Instagram, with SOJOS VISION at 1.9k, Goodr at 1k, QUAY at 552 posts.
By geographical market
Goodr vs. related brands influencer activity (by country)
Estimated sponsored posts in Goodr's top markets
SOJOS VISION has the highest estimated sponsored-post volume in United States (2.1k posts, 60.8%), Italy (185 posts, 5.4%), Georgia (158 posts, 4.6%), while QUAY has the highest estimated sponsored-post volume in United Kingdom (169 posts, 9.9%), Brazil (75 posts, 4.4%), while Goodr leads in Canada with 83 posts (3.1%). Looking at United States specifically, the split is SOJOS VISION at 2.1k posts (60.8%), Goodr at 1.9k posts (70.6%), QUAY at 1.1k posts (65.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- QUAY's Influencer Marketing Strategy
- SOJOS VISION's Influencer Marketing Strategy
- LSKD's Influencer Marketing Strategy
- Kylie Cosmetics's Influencer Marketing Strategy
- Medicube's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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