Goodr Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.7k pieces of influencer content sponsored by Goodr over the last 12 months.
This report breaks down where & how Goodr invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Goodr, see here: Goodr influencers.
Influencer activity throughout the year
Goodr's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Goodr's influencer activity by month
Number of sponsored posts
Goodr's sponsored post volume appears to trend upward over the 12-month period, rising from 205 posts in January to 206 in December. The peak month, September, reached 314 posts, 40% higher than the monthly average of 225.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Goodr's sponsored influencer collaborations break down by social platform:
- TikTok: 1.5k posts (57.1%)
- Instagram: 1.0k posts (38.1%)
- YouTube: 130 posts (4.8%)
Goodr's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Goodr.
Here are 3 examples of Goodr's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
charlotteglassvolleyball x Goodr
Influencer bio
Duke Volleyball ‘29 So happy you are here!!! 🤭💝🍓🏐🥑🍒 💌 contact@raymondrep.com
Collaboration metrics
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katiefenstermacher x Goodr
Influencer bio
Wife, mom of 2… surviving on energy drinks and chaos! ktfenstermacher@yahoo.com
Collaboration metrics
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thenoelmiller x Goodr
![YouTube post by @thenoelmiller for Goodr. Caption reads: [...] Origin Launch 39:11 Sperm Racing 46:08 Goodr....](https://images.od.modash.io/7f1a5609a11a3db974ef888b50ce34b393e01911)
Influencer bio
I am Noel Miller. For business inquiries: mahzad.babayan@unitedtalent.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.1%
- Carousels: 7.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Goodr are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Goodr's influencers average views (TikTok)
Based on each influencer's average views per post
With 47.6% of partnerships featuring creators averaging <1K views, Goodr's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (94.7k avg views/post):
camillapavannn x Goodr
![TikTok post by @camillapavannn for Goodr. Caption reads: [...] in the pink sunglasses anyway 🩷😌 @goodr....](https://images.od.modash.io/b0043c988fc6eedf60b2e91a1a0bc50b81827113)
Influencer bio
south florida🩵 camillapavanbusiness@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
themeparkette x Goodr
![TikTok post by @themeparkette for Goodr. Caption reads: [...] paris usa @pointofview @Loungefly @goodr....](https://images.od.modash.io/6103ea9312e536ed60dae41e11f70fddf3d9be88)
Influencer bio
Your Travel + Theme Park Bestie ✈️🎢 Inspiring your next adventure 🎟️ Follow & join the ride! 🎡🎠👗
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Goodr's repeat partnerships
Out of 1.2k unique influencers in our dataset, 80 of them (7%) posted content for Goodr in 3 or more separate calendar months. The most consistent partner is @_kimberly.co_, who has collaborated across 10 months with 85 total posts.
Here are 3 examples of Goodr's repeat influencer partnerships, with links to the sponsored content.
_kimberly.co_ x Goodr
![TikTok post by @_kimberly.co_ for Goodr. Caption reads: @goodr you did it again! These [...].](https://images.od.modash.io/1f96ba916d988d95ac8d3c4e443a2a208aafd9ee)
![TikTok post by @_kimberly.co_ for Goodr. Caption reads: [...] and so freaking affordable!! @goodr #goodr....](https://images.od.modash.io/100edfec1080dc0828a02e5554c974455bd1b59d)
dustinrwalton x Goodr
![TikTok post by @dustinrwalton for Goodr. Caption reads: [...] this bundle pack of sunglasses @goodr just....](https://images.od.modash.io/507083b0299c021702164ae5db02c3b8dd2bd8cb)
![TikTok post by @dustinrwalton for Goodr. Caption reads: [...] and quality of sunglasses from @goodr! I....](https://images.od.modash.io/048454f0650a40044148dc43d25d114d1b55cfdc)
![TikTok post by @dustinrwalton for Goodr. Caption reads: @goodr sunglasses are elite for the [...].](https://images.od.modash.io/4ef92b54a0a76a709fd028774b361f78f5a9258e)
RobbieCDiscgolf x Goodr
![YouTube post by @RobbieCDiscgolf for Goodr. Caption reads: [...] can go to for free shipping! Goodr offers a....](https://images.od.modash.io/1125141caba5dcdcd771d2c5a4821d6caf331e29)
![YouTube post by @RobbieCDiscgolf for Goodr. Caption reads: [...] can go to for free shipping! Goodr offers a....](https://images.od.modash.io/925e8d7f45f89ef17e777cf8c7022277d88af9cc)
![YouTube post by @RobbieCDiscgolf for Goodr. Caption reads: [...] can go to for free shipping! Goodr offers a....](https://images.od.modash.io/2a166f67a0a84d305e9b79569a466a1fe3c84601)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Goodr had the most influencer activity. 72% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.5%)
- Canada (3.4%)
- Japan (3.3%)
Goodr's influencer activity by market
Here is another example of Goodr collaborating with an influencer in United States.
evernorth x Goodr
Goodr's influencer activity vs. related brands
Goodr competes in affordable sunglasses with a sporty, lifestyle angle that works well in UGC and outdoor content. QUAY and SOJOS VISION target similar consumers shopping trendy eyewear and using influencer discount codes and styling posts.
Total influencer content
Goodr vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
SOJOS VISION leads with 3.8k sponsored posts, significantly outpacing Goodr (2.7k posts) and QUAY (1.8k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs.
By social platform
Goodr vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Goodr leads on YouTube, while SOJOS VISION has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with SOJOS VISION at 2.1k, Goodr at 1k, QUAY at 720 posts. SOJOS VISION has far more Instagram posts than Goodr and QUAY, while Goodr has far more YouTube posts than QUAY and SOJOS VISION.
By geographical market
Goodr vs. related brands influencer activity (by country)
Estimated sponsored posts in Goodr's top markets
SOJOS VISION has the highest estimated sponsored-post volume in United States (2.3k posts, 61.2%), Georgia (197 posts, 5.2%), Italy (167 posts, 4.4%), while QUAY has the highest estimated sponsored-post volume in United Kingdom (156 posts, 8.9%), Brazil (74 posts, 4.2%), while Goodr leads in Canada with 92 posts (3.4%). Looking at United States specifically, the split is SOJOS VISION at 2.3k posts (61.2%), Goodr at 1.9k posts (72%), QUAY at 1.1k posts (65%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- QUAY's Influencer Marketing Strategy
- SOJOS VISION's Influencer Marketing Strategy
- OFRA Cosmetics's Influencer Marketing Strategy
- Motel Rocks's Influencer Marketing Strategy
- Emi Jay's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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