Goodr Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.0k pieces of influencer content sponsored by Goodr over the last 12 months.

This report breaks down where & how Goodr invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Goodr, see here: Goodr influencers.

Influencer activity throughout the year

Goodr's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Goodr's influencer output appears relatively consistent throughout the year, averaging about 251 sponsored posts per month. September recorded the highest volume at 313 posts (25% above average), while February was the quietest at 166 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Goodr's sponsored influencer collaborations break down by social platform:

• TikTok: 1.8k posts (57.9%)
• Instagram: 1.2k posts (38.6%)
• YouTube: 107 posts (3.5%)

TikTok influencer marketing is a clear focus for Goodr.

Here are 3 examples of Goodr's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

charlotteglassvolleyball x Goodr

charlotteglassvolleyball

@charlotteglassvolleyball

12 Sep, 25

2.8M

8.6k

Never let the sun win. @goodr sunglasses are the best way to block rays [...]

Influencer bio

setter @dukevb 🤭💘🏐 D1 athlete life, fashion, beauty & honest talk @lovb student athlete 💌: contact@raymondrep.com ↓ what I'm obsessing over

Collaboration metrics

Post views2.8M

Post EMV $85.8k

More influencer data

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jess.d.neal x Goodr

jess.d.neal

@jess.d.neal

11 Feb, 26

765.9k

1.2k

@goodr shades. #sunglasses #goodr #shades [...]

Influencer bio

MN Mom•Wife•Business Owner•Creator Top 1% in GMV ON TTS 💫Star Creator I'm 5'4 • 138lbs • Size 6 💌 fit_with_jess@outlook.com

Collaboration metrics

Post views765.9k

Post EMV $15.4k

More influencer data

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thesqueeze x Goodr

thesqueeze

@thesqueeze

01 Jul, 26

286.7k

5.5k

[...] today. #branchbasicspod Head to goodr.com/SQUEEZE to claim $10 off your first [...]

Influencer bio

When life gives you lemons, what do you do with them? Over here at The Squeeze—we talk about it—"it" being our mental health and well being. Host Taylor Lautner's (no, not that guy, but she is married to that guy) introduction to mental health was at a young age, witnessing friends and family suffer in ways she couldn't fully understand. She started a nursing career in the peak of the pandemic and has been struggling with her own mental health ever since. Tay is joined co-host, husband Taylor Lautner, in addition to celebrity and expert guests to further the conversation surrounding mental wellness. At the end of the day, we're all pretty similar; even those living in the lime-est of lights can be weighed down by sour lemons. In addition to sharing coping strategies and stories, we hope that above all, this podcast offers the comfort of knowing you are not alone.

Collaboration metrics

Post views286.7k

Post EMV $9.2k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 50.7% of partnerships featuring creators averaging <1K views, Goodr's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (61.5k avg views/post):

beautyybird x Goodr

beautyybird

@beautyybird

03 Oct, 25

102.4k

4.2k

[...] Headphones @Shokz Sports Sunglasses @goodr Sleep Spray @thisworks Candle and Key [...]

Influencer bio

Mexicana 🇲🇽 Mother of two Girls LA 📍

Collaboration metrics

Post views102.4k

Post EMV $2.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

kennap2 x Goodr

kennap2

@kennap2

01 Jun, 26

18.3k

123

I could go on and on about these @goodr sunglasses being the best for running but [...]

Influencer bio

first-time mom in Iowa🤍 sourdough & slow hobbies🥖 real life content 🫱🏻‍🫲🏼 book reviews📚 💌: kennajoconley@gmail.com

Collaboration metrics

Post views18.3k

Post EMV $372

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Goodr's repeat partnerships

_kimberly.co_ x Goodr

_kimberly.co_

@_kimberly.co_

21 Sep, 25

40.7k

53

[...] and so freaking affordable!! @goodr #goodr #goodrsunglasses [...]

_kimberly.co_

@_kimberly.co_

13 Aug, 25

5.8k

15

[...] nothing wrong with two pair of @goodr sunglasses! You should see how [...]

_kimberly.co_

@_kimberly.co_

22 Sep, 25

5.3k

9

Uhm. Yes. @goodr said let’s not be annoying [...]

mindentharp x Goodr

mindentharp

@mindentharp

30 Jun, 26

472.7k

708

Goodr Sunglasses 🤎 #goodr [...]

mindentharp

@mindentharp

19 Jun, 26

349.7k

529

Goodr Sunglasses 🤎 #goodr [...]

mindentharp

@mindentharp

31 Dec, 25

98.9k

201

Goodr Sunglasses✨ #sunglasses #goodr [...]

spill_it_mom x Goodr

spill_it_mom

@spill_it_mom

13 Jan, 26

2.1k

21

[...] Shop that I can’t wait to use. @goodr @Anastasia Beverly Hills [...]

spill_it_mom

@spill_it_mom

06 Jun, 26

2.1k

7

[...] see why. The Mach G frame from @goodr has to be one of their most [...]

spill_it_mom

@spill_it_mom

01 Nov, 25

2k

6

Pop G style of @goodr sunglasses in Vanguard [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.5%)
• Canada (3%)
• Mexico (2.8%)

Here is another example of Goodr collaborating with an influencer in United States.

laurenjohnson_0 x Goodr

laurenjohnson_0

@laurenjohnson_0

06 Sep, 25

2.4M

2.3k

Same game, different mood. goodr has a pair for every play!🥎😁🤪 [...]

Goodr's influencer activity vs. related brands

Goodr’s sunglasses positioning overlaps with QUAY and SOJOS VISION, which compete for similar eyewear shoppers across fashion and active lifestyles. These brands commonly use influencer styling, outdoor content, and seasonal edits to drive demand.

Total influencer content

Goodr leads with 3k sponsored posts, marginally ahead of SOJOS VISION (2.8k posts) and QUAY (2k posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs.

By social platform

Goodr leads on TikTok and YouTube, while SOJOS VISION leads on Instagram. The gap is most notable on TikTok, with Goodr at 1.8k, QUAY at 1.5k, SOJOS VISION at 1.4k posts. QUAY's activity is particularly concentrated on TikTok. On YouTube, Goodr has 107 posts compared to 30 for SOJOS VISION and 4 for QUAY.

By geographical market

Goodr has the highest estimated sponsored-post volume in United States (2.2k posts, 71.7%), Canada (91 posts, 3%), suggesting a North America focus, while QUAY has the highest estimated sponsored-post volume in United Kingdom (189 posts, 9.4%), Brazil (99 posts, 4.9%), while SOJOS VISION has the highest estimated sponsored-post volume in Italy (160 posts, 5.8%), Georgia (113 posts, 4.1%). Looking at United States specifically, the split is Goodr at 2.2k posts (71.7%), SOJOS VISION at 1.7k posts (60.1%), QUAY at 1.3k posts (64.9%). Goodr's strength in United States may indicate a home-market focus, while SOJOS VISION shows broader regional investment.