We analyzed 4.4k pieces of influencer content sponsored by BondiBoost over the last 12 months.
This report breaks down where & how BondiBoost invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BondiBoost, see here: BondiBoost influencers.
BondiBoost's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
BondiBoost's sponsored post volume peaks in December with 583 posts, 61% higher than the monthly average of 363. June recorded the lowest activity at 196 posts, 46% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BondiBoost's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BondiBoost.
Here are 3 examples of BondiBoost's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🤍🇧🇷🌟 I just love everything beauty tatyanaLafata@rangemp.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Venmo: Cassidy-Frederick-1 san diego 🌴
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Hi Beautiful! Welcome to my channel. My name is Sydney and I am a huge lover of subscription boxes and beauty. This channel was originally created with my sister, Jordyn. We wanted to just have fun and open boxes. So what started as a hobby, has now turned into a business! Jordyn left the channel in 2019 as she went on to further her career in Audiology! She is now licensed in the state of Iowa and Nebraska and loves working with her patients. She still pops on to the channel from time to time and says hi, but she mostly works behind the scenes by ordering boxes, responding to emails, and keeping me organized. A little about me: I am married and live just outside of Omaha, Nebraska. We have 1 yellow lab named Ellie. I love love love donuts. All the donuts. They are my favorite sweet treat! I am also a huge coffee lover, so it is safe to say that breakfast is my favorite meal of the day. Subscribe for weekly unboxings, honest reviews, and exclusive coupon codes.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers BondiBoost are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 38.5% of partnerships featuring creators averaging <1K views, BondiBoost's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 32.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (906.0k avg views/post):
Influencer bio
🇳🇿/ 🇦🇺 📍🇺🇸 Dallas Cowboys Cheerleader ⭐️ America's Sweethearts S3 on Netflix AU: faith@thisisamplifytalent.com US: faithUSA@thisisamplifytalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
Dallas !!! 💌 bianchi.juliam@gmail.com IG: @byjuliabianchi
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 2.5k unique influencers in our dataset, 138 of them (6%) posted content for BondiBoost in 3 or more separate calendar months. The most consistent partner is @mmaccheyne, who has collaborated across 8 months with 12 total posts.
Here are 3 examples of BondiBoost's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where BondiBoost had the most influencer activity. 52.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of BondiBoost collaborating with an influencer in United States.
BondiBoost overlaps with VEGAMOUR and Dae Hair in hair growth and wellness-leaning haircare, competing through influencer testimonials, routine content, and before/after storytelling.
Total sponsored posts tracked (last 12 months)
Dae Hair leads with 5.2k sponsored posts, notably outpacing BondiBoost (4.4k posts) and VEGAMOUR (2.1k posts). Across all three brands, the average volume is 3.9k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, Dae Hair leads on Instagram and TikTok and VEGAMOUR leads on YouTube. The gap is most notable on Instagram, with Dae Hair at 1.3k, BondiBoost at 628, VEGAMOUR at 476 posts. BondiBoost's activity is particularly concentrated on TikTok. On YouTube, BondiBoost has 10 posts, while VEGAMOUR has 41.
Estimated sponsored posts in BondiBoost's top markets
Dae Hair has the highest estimated sponsored-post volume in United States (3.8k posts, 73.4%), Canada (331 posts, 6.4%), suggesting a North America focus, while BondiBoost has the highest estimated sponsored-post volume in Australia (666 posts, 15.3%), United Kingdom (605 posts, 13.9%). Looking at United States specifically, the split is Dae Hair at 3.8k posts (73.4%), BondiBoost at 2.3k posts (52.4%), VEGAMOUR at 1.3k posts (62.4%). BondiBoost's strength in United Kingdom may indicate a home-market focus, while Dae Hair shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.