BondiBoost Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.5k pieces of influencer content sponsored by BondiBoost over the last 12 months.

This report breaks down where & how BondiBoost invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with BondiBoost, see here: BondiBoost influencers.

Influencer activity throughout the year

BondiBoost's influencer activity appears to have tapered over the year, from 131 posts in January down to 150 in December. May was the busiest month at 798 posts, 297% above the monthly average.

April generated the most views at 9.9M, while February recorded the least at 293. Across all tracked posts in the 12-month window, average views per post were 13.9k. Interestingly, the highest-view month (April) does not align with peak post volume (May), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @tiredasamother, generated 6.6M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BondiBoost's sponsored influencer collaborations break down by social platform:

• TikTok: 2.3k posts (94.5%)
• Instagram: 130 posts (5.3%)
• YouTube: 4 posts (0.2%)

TikTok influencer marketing is a clear focus for BondiBoost.

Here are 3 examples of BondiBoost's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

laurenloveless x BondiBoost

laurenloveless

@laurenloveless

30 Mar, 25

2.4M

12.7k

[...] you’d have to drag me away from the @bondiboost HG duo 🫶 Use code LAURENLOVELESS for [...]

Influencer bio

no longer loveless • charleston @shoplovelesscollective

Collaboration metrics

Post views 2.4M

Post EMV $73.1k

More influencer data

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tiredasamother x BondiBoost

tiredasamother

@tiredasamother

08 Apr, 25

6.6M

22.8k

[...] smooths, and styles all at once! The @BondiBoost Infrared Bounce Brush = your new hair [...]

Influencer bio

Mom life, fashion, beauty & Gen X humor that’ll make you say “same.” 🛍️ Featuring @Tuesday the Dwarf Cat 🐾

Collaboration metrics

Post views 6.6M

Post EMV $133.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

MissKatie x BondiBoost

MissKatie

@MissKatie

23 Apr, 25

49.5k

1.8k

[...] BOOST (code is HEYMISSKATIE): https://bondiboost.com/ thermal brush: [...]

Influencer bio

sharing my life as a college student <3

Collaboration metrics

Post views 49.5k

Post EMV $1.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 68.8% of partnerships featuring creators averaging <1K views, BondiBoost's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (398.1k avg views/post):

moriahcrobinson x BondiBoost

moriahcrobinson

@moriahcrobinson

03 Jul, 25

4.2k

65

[...] #momoftwo #justgirlythings #bondiboost #bondiboostblowoutbrush #foryoupage [...]

Influencer bio

30 mom of 2 boys 💌: courtney@silkwormsocial.com 👇🏻SHOP BELOW👇🏻

Collaboration metrics

Post views 4.2k

Post EMV $88

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.7k avg views/post):

morganeduke x BondiBoost

morganeduke

@morganeduke

27 Jul, 25

1.5k

23

@BondiBoost Infared thermal brush!!!!! ✨✨✨✨ [...]

Influencer bio

A 23 year old trying to figure it all out! 💌 morgandukesocial@gmail.com

Collaboration metrics

Post views 1.5k

Post EMV $31

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

BondiBoost's repeat partnerships

daniellamagee x BondiBoost

daniellamagee

@daniellamagee

08 Nov, 25

786.8k

708

[...] best blowout brush ever 💅 @BondiBoost #tiktokshopcybermonday [...]

daniellamagee

@daniellamagee

16 Dec, 25

13.1k

12

[...] is about to look SO good💅 @BondiBoost #tiktokshopholidayhaul [...]

daniellamagee

@daniellamagee

08 Jan, 26

10.2k

18

[...] gorgeous hair in 2026 🎀 @BondiBoost #tiktokshopcreatorpicks [...]

caitspeers x BondiBoost

caitlynspeers

@caitlynspeers

30 Mar, 25

12.5k

56

[...] by play of my morning 😂 @BondiBoost you already know [...]

caitspeers

@caitspeers

19 Oct, 25

2.6k

26

@BondiBoost ily ily ily #bondiboosthair [...]

.thecaitcollective

@.thecaitcollective

29 Aug, 25

2k

27

[...] shut up about this thing @BondiBoost #bondiboostblowoutbrush [...]

melodyymiles x BondiBoost

melodyymiles

@melodyymiles

05 Sep, 25

336.3k

8.1k

[...] much through postpartum!!! @BondiBoost @sephora #bondiboostpartner

melodyymiles

@melodyymiles

13 Aug, 25

203.4k

7.1k

[...] my hair post partum🥹 #BondiboostPartner @BondiBoost @sephora

melodyymiles

@melodyymiles

26 Jun, 25

168.3k

3.1k

[...] for free shipping @BondiBoost #bondiboostpartner

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (12.3%)
• Australia (11.7%)
• Canada (3.9%)

Here is another example of BondiBoost collaborating with an influencer in United States.

lovelexiemarie x BondiBoost

lovelexiemarie

@lovelexiemarie

20 Jun, 25

1.5M

7.2k

Time to throw away my air wrap😳 @BondiBoost

BondiBoost's influencer activity vs. related brands

BondiBoost competes in hair growth and repair with results-driven routines and before/after storytelling. VEGAMOUR and Hairburst target the same hair-thinning and growth-conscious audience and use similar influencer education and transformation content.

Total influencer content

BondiBoost leads with 2.5k sponsored posts, significantly outpacing Hairburst (749 posts) and VEGAMOUR (620 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments. BondiBoost has multiple times more total posts than VEGAMOUR and Hairburst.

By social platform

BondiBoost leads on TikTok, while Hairburst has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with BondiBoost at 2.3k, VEGAMOUR at 450, Hairburst at 342 posts. BondiBoost's activity is particularly concentrated on TikTok. On TikTok, BondiBoost has multiple times more posts than VEGAMOUR and Hairburst.

By geographical market

BondiBoost has the highest estimated sponsored-post volume in United States (1.5k posts, 59.6%), United Kingdom (302 posts, 12.3%), Australia (288 posts, 11.7%), while Hairburst has the highest estimated sponsored-post volume in France (78 posts, 10.4%), Italy (76 posts, 10.2%), suggesting a Europe focus, while VEGAMOUR leads in Canada with 33 posts (5.3%). Looking at United States specifically, the split is BondiBoost at 1.5k posts (59.6%), VEGAMOUR at 400 posts (64.5%). BondiBoost's strength in United States and United Kingdom may indicate a home-market focus, while Hairburst shows broader regional investment.