BondiBoost Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.3k pieces of influencer content sponsored by BondiBoost over the last 12 months.
This report breaks down where & how BondiBoost invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BondiBoost, see here: BondiBoost influencers.
Influencer activity throughout the year
BondiBoost's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BondiBoost's influencer activity by month
Number of sponsored posts
BondiBoost's sponsored post volume peaks in December with 582 posts, 63% higher than the monthly average of 356. May recorded the lowest activity at 88 posts, 75% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BondiBoost's sponsored influencer collaborations break down by social platform:
- TikTok: 3.7k posts (86%)
- Instagram: 595 posts (13.9%)
- YouTube: 3 posts (0.1%)
BondiBoost's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BondiBoost.
Here are 2 examples of BondiBoost's recent sponsored collaborations (one each for Instagram, TikTok).
laurenloveless x BondiBoost
Influencer bio
no longer loveless • charleston @shoplovelesscollective
Collaboration metrics
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tammyhembrow x BondiBoost
Influencer bio
Hiii (◕‿◕✿) Contact: patrick@22.com.au Instagram: @tammyhembrow @tammyfitapp Snapchat: Tammy_hembrow YouTube: Tammy Hembrow
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96%
- Carousels: 4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BondiBoost are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BondiBoost's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.2% of partnerships featuring creators averaging <1K views, BondiBoost's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 32.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (906.0k avg views/post):
flexi_faith x BondiBoost
![TikTok post by @flexi_faith for BondiBoost. Caption reads: [...] vs Australia… The real differences....](https://images.od.modash.io/d63b8d4bbc0e6a624cd4bcfc92a2e8f77a1af089)
Influencer bio
🇳🇿/ 🇦🇺 📍🇺🇸 Dallas Cowboys Cheerleader ⭐️ Perth WA | Dallas TX AU: faith@thisisamplifytalent.com US: faithUSA@thisisamplifytalent.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
psychicizzy x BondiBoost
![TikTok post by @psychicizzy for BondiBoost. Caption reads: [...] brush with the extended long barrel....](https://images.od.modash.io/a92f98ddb1a51da3c5fe341b8214aa7c0d1f46c6)
Influencer bio
Psychic readings ⬇️ Book your reading⬇️ 📞 Email4tiktok832@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BondiBoost's repeat partnerships
Out of 2.4k unique influencers in our dataset, 137 of them (6%) posted content for BondiBoost in 3 or more separate calendar months. The most consistent partner is @mmaccheyne, who has collaborated across 9 months with 13 total posts.
Here are 3 examples of BondiBoost's repeat influencer partnerships, with links to the sponsored content.
emilyirlbeck x BondiBoost
![TikTok post by @emilyirlbeck for BondiBoost. Caption reads: obsessed @BondiBoost 🍓💓 #bondiboost [...].](https://images.od.modash.io/4bbf5f669adda7add6d5c8c853789befce77f181)
![TikTok post by @emilyirlbeck for BondiBoost. Caption reads: [...] to get a thermal brush✨ @BondiBoost....](https://images.od.modash.io/5d96683997b94fbd574f2620259ea6979d42e682)
lindsnicwadleigh x BondiBoost
![TikTok post by @lindsnicwadleigh for BondiBoost. Caption reads: [...] Beauty @wildfleurworld @BondiBoost....](https://images.od.modash.io/96e53d156af73b85f7822181ec285a6d598cb6f1)
![TikTok post by @lindsnicwadleigh for BondiBoost. Caption reads: [...] #momroutine @Color Wow Hair @BondiBoost....](https://images.od.modash.io/35462c53c555ba10be4a4adf9a2244e8f1c5181f)
cassidy_frederick x BondiBoost
![TikTok post by @cassidy_frederick for BondiBoost. Caption reads: @BondiBoost #fyp #hair #hairtok [...].](https://images.od.modash.io/fb8b950265f4548ee0ad76d336b5120deda4964c)
![TikTok post by @cassidy_frederick for BondiBoost. Caption reads: [...] #healthyhair #viral @BondiBoost.](https://images.od.modash.io/5f27e017b81ae927c29f0b446d4b3ae785c9ea97)
![TikTok post by @cassidy_frederick for BondiBoost. Caption reads: [...] #hair #hairgrowth #sale @BondiBoost #blonde.](https://images.od.modash.io/7050ed52e1442aafd0d567d4cf96b260b44060cd)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BondiBoost had the most influencer activity. 57.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (13.1%)
- United Kingdom (11.2%)
- Canada (3.1%)
BondiBoost's influencer activity by market
Here is another example of BondiBoost collaborating with an influencer in United States.
cassidy_frederick x BondiBoost
BondiBoost's influencer activity vs. related brands
BondiBoost overlaps with VEGAMOUR and MONDAY Haircare in hair growth/strength and routine haircare content, competing for similar shoppers through before/after results and creator endorsements.
Total influencer content
BondiBoost vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BondiBoost leads with 4.3k sponsored posts, significantly outpacing VEGAMOUR (2k posts) and MONDAY Haircare (1.4k posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs. BondiBoost has more than double the total posts of VEGAMOUR and MONDAY Haircare.
By social platform
BondiBoost vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BondiBoost leads on TikTok, while MONDAY Haircare has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with BondiBoost at 3.7k, VEGAMOUR at 1.5k, MONDAY Haircare at 700 posts. BondiBoost's activity is particularly concentrated on TikTok. On TikTok, BondiBoost has more than double the posts of VEGAMOUR and several times more than MONDAY Haircare.
By geographical market
BondiBoost vs. related brands influencer activity (by country)
Estimated sponsored posts in BondiBoost's top markets
BondiBoost has the highest estimated sponsored-post volume in United States (2.5k posts, 57.6%), Australia (559 posts, 13.1%), United Kingdom (478 posts, 11.2%), while VEGAMOUR leads in Canada with 112 posts (5.7%). Looking at United States specifically, the split is BondiBoost at 2.5k posts (57.6%), VEGAMOUR at 1.2k posts (63.7%), MONDAY Haircare at 691 posts (49.2%). BondiBoost's strength in United States and United Kingdom may indicate a home-market focus, while VEGAMOUR shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- VEGAMOUR's Influencer Marketing Strategy
- MONDAY Haircare's Influencer Marketing Strategy
- e.l.f. Cosmetics's Influencer Marketing Strategy
- Coldest's Influencer Marketing Strategy
- Brooklinen's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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