We analyzed 8.3k pieces of influencer content sponsored by BondiBoost over the last 12 months.
This report breaks down where & how BondiBoost invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BondiBoost, see here: BondiBoost influencers.
BondiBoost's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
BondiBoost's influencer activity appears to have tapered over the year, from 514 posts in January down to 579 in December. May was the busiest month at 2.1k posts, 206% above the monthly average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BondiBoost's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BondiBoost.
Here are 3 examples of BondiBoost's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
no longer loveless • charleston @shoplovelesscollective
Collaboration metrics
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Influencer bio
Mom life, fashion, beauty & Gen X humor that’ll make you say “same.” 🛍️ Featuring @Tuesday the Dwarf Cat 🐾
Collaboration metrics
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Influencer bio
Hi, I’m Jhyll — a 70+ creator with silver hair, a love for skincare, makeup, and style, and a playful sense of humour about life and wrinkles! I share beauty tips, makeup ideas, and skincare favourites. My style inspiration is for women at any age — proving confidence is ageless and laughter is essential ✨ Subscribe for age-positive beauty, bold style, and everyday inspiration. Have a fabulous day 🤣
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers BondiBoost are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 57.9% of partnerships featuring creators averaging <1K views, BondiBoost's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (906.0k avg views/post):
Influencer bio
🇳🇿/ 🇦🇺 /📍🇺🇸 Dallas Cowboys Cheerleader ⭐️ 📧 faith@thisisamplify.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
22 | FL beauty + lifestyle 💌 meganlepere@gmail.com shop my favs ↓ ↓ ↓
Collaboration metrics
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Out of 4.9k unique influencers in our dataset, 222 of them (5%) posted content for BondiBoost in 3 or more separate calendar months. The most consistent partner is @mmaccheyne, who has collaborated across 11 months with 19 total posts.
Here are 3 examples of BondiBoost's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where BondiBoost had the most influencer activity. 61.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of BondiBoost collaborating with an influencer in United States.
BondiBoost competes with VEGAMOUR and Hairburst in hair growth and strengthening positioning, where influencer hair journeys and before/after proof heavily influence conversion.
Total sponsored posts tracked (last 12 months)
BondiBoost leads with 8.3k sponsored posts, significantly outpacing Hairburst (749 posts) and VEGAMOUR (620 posts). Across all three brands, the average volume is 3.2k posts, indicating mature, scaled influencer programs. BondiBoost has a much larger total post count than VEGAMOUR and Hairburst.
Sponsored posts by platform
BondiBoost leads on Instagram and TikTok, while Hairburst leads on YouTube. The gap is most notable on TikTok, with BondiBoost at 7.5k, VEGAMOUR at 450, Hairburst at 342 posts. BondiBoost's activity is particularly concentrated on TikTok. BondiBoost posts far more on TikTok than VEGAMOUR or Hairburst.
Estimated sponsored posts in BondiBoost's top markets
BondiBoost has the highest estimated sponsored-post volume in United States (5.1k posts, 61.4%), Australia (1k posts, 12.4%), United Kingdom (868 posts, 10.5%), while Hairburst has the highest estimated sponsored-post volume in France (78 posts, 10.4%), Italy (76 posts, 10.2%), suggesting a Europe focus, while VEGAMOUR leads in Canada with 33 posts (5.3%). Looking at United States specifically, the split is BondiBoost at 5.1k posts (61.4%), VEGAMOUR at 400 posts (64.5%). BondiBoost's strength in United States and United Kingdom may indicate a home-market focus, while Hairburst shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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