BondiBoost Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.3k pieces of influencer content sponsored by BondiBoost over the last 12 months.
This report breaks down where & how BondiBoost invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BondiBoost, see here: BondiBoost influencers.
Influencer activity throughout the year
BondiBoost's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BondiBoost's influencer activity by month
Number of sponsored posts
BondiBoost's sponsored post volume peaks in December with 583 posts, 62% higher than the monthly average of 359. August recorded the lowest activity at 217 posts, 40% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BondiBoost's sponsored influencer collaborations break down by social platform:
- TikTok: 3.7k posts (85.1%)
- Instagram: 637 posts (14.7%)
- YouTube: 11 posts (0.3%)
BondiBoost's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for BondiBoost.
Here are 3 examples of BondiBoost's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
clairecouvsmith x BondiBoost
![Instagram post by @clairecouvsmith for BondiBoost. Caption reads: [...] to others?? Can’t. Beat. It. 👏🏻 my....](https://images.od.modash.io/d5aab15ce17a27b7c25896284d1d81d253e9a079)
Influencer bio
girly edit living le baseball life charlotte’s mommy🩰 @couvcollections dallas, texas
Collaboration metrics
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cassidy_frederick x BondiBoost
![TikTok post by @cassidy_frederick for BondiBoost. Caption reads: @BondiBoost #fyp #hair #hairtok #healthyhair [...].](https://images.od.modash.io/fb8b950265f4548ee0ad76d336b5120deda4964c)
Influencer bio
Venmo: Cassidy-Frederick-1 san diego 🌴
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
SubscriptionSisters x BondiBoost
Influencer bio
Hi Beautiful! Welcome to my channel. My name is Sydney and I am a huge lover of subscription boxes and beauty. This channel was originally created with my sister, Jordyn. We wanted to just have fun and open boxes. So what started as a hobby, has now turned into a business! Jordyn left the channel in 2019 as she went on to further her career in Audiology! She is now licensed in the state of Iowa and Nebraska and loves working with her patients. She still pops on to the channel from time to time and says hi, but she mostly works behind the scenes by ordering boxes, responding to emails, and keeping me organized. A little about me: I am married and live just outside of Omaha, Nebraska. We have 1 yellow lab named Ellie. I love love love donuts. All the donuts. They are my favorite sweet treat! I am also a huge coffee lover, so it is safe to say that breakfast is my favorite meal of the day. Subscribe for weekly unboxings, honest reviews, and exclusive coupon codes.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98%
- Carousels: 2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BondiBoost are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BondiBoost's influencers average views (TikTok)
Based on each influencer's average views per post
With 41% of partnerships featuring creators averaging <1K views, BondiBoost's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 32.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (245.3k avg views/post):
paaigemorris x BondiBoost
![TikTok post by @paaigemorris for BondiBoost. Caption reads: Using my fav @BondiBoost wave wand ofc [...].](https://images.od.modash.io/a950633776d0a9699415d55fcdeeac6736800f61)
Influencer bio
just sharing what I like 👩💻💕✨🦋💅🧚♀️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
simonepfitz x BondiBoost
Influencer bio
📍Country NSW Created to create ✞ Owner 🎀 @THE PERFECT PFIT 💌 simonepfitz@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BondiBoost's repeat partnerships
Out of 2.5k unique influencers in our dataset, 130 of them (5%) posted content for BondiBoost in 3 or more separate calendar months. The most consistent partner is @cassidy_frederick, who has collaborated across 9 months with 22 total posts.
Here are 3 examples of BondiBoost's repeat influencer partnerships, with links to the sponsored content.
cassidy_frederick x BondiBoost
![TikTok post by @cassidy_frederick for BondiBoost. Caption reads: [...] #healthyhair #viral @BondiBoost.](https://images.od.modash.io/5f27e017b81ae927c29f0b446d4b3ae785c9ea97)
![TikTok post by @cassidy_frederick for BondiBoost. Caption reads: [...] #hair #hairgrowth #sale @BondiBoost #blonde.](https://images.od.modash.io/7050ed52e1442aafd0d567d4cf96b260b44060cd)
daniellamagee x BondiBoost
![TikTok post by @daniellamagee for BondiBoost. Caption reads: [...] best blowout brush ever 💅 @BondiBoost....](https://images.od.modash.io/708e664ad0ea8570cd3dce1c1fa47b2865bd7723)
![TikTok post by @daniellamagee for BondiBoost. Caption reads: [...] is about to look SO good💅 @BondiBoost....](https://images.od.modash.io/ac1b428c1a90367de7433bfb692b85b6739239f1)
![TikTok post by @daniellamagee for BondiBoost. Caption reads: [...] a salon after using these ✨ @BondiBoost....](https://images.od.modash.io/526b064bfa88231e5d7623a3e9fdc9e80303bdc1)
emilyirlbeck x BondiBoost
![TikTok post by @emilyirlbeck for BondiBoost. Caption reads: obsessed @BondiBoost 🍓💓 #bondiboost [...].](https://images.od.modash.io/4bbf5f669adda7add6d5c8c853789befce77f181)
![TikTok post by @emilyirlbeck for BondiBoost. Caption reads: [...] to get a thermal brush✨ @BondiBoost....](https://images.od.modash.io/5d96683997b94fbd574f2620259ea6979d42e682)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BondiBoost had the most influencer activity. 57.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (19.1%)
- United Kingdom (5.9%)
- India (3.1%)
BondiBoost's influencer activity by market
Here is another example of BondiBoost collaborating with an influencer in United States.
sabinagilman1998 x BondiBoost
![TikTok post by @sabinagilman1998 for BondiBoost. Caption reads: [...] wow wow!!!! Worth every dollar !!!!....](https://images.od.modash.io/d9c6acd15e14a70a153379890bd051790680fd42)
BondiBoost's influencer activity vs. related brands
BondiBoost overlaps with OUAI and VEGAMOUR in haircare addressing growth, volume, and scalp concerns, competing through influencer testimonials, routines, and before/after performance proof.
Total influencer content
BondiBoost vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OUAI leads with 5.8k sponsored posts, significantly outpacing BondiBoost (4.3k posts) and VEGAMOUR (1.9k posts). Across all three brands, the average volume is 4k posts, indicating mature, scaled influencer programs. BondiBoost and OUAI have similar total post counts, while VEGAMOUR has several thousand fewer posts than both.
By social platform
BondiBoost vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OUAI leads on Instagram and TikTok and VEGAMOUR leads on YouTube. The gap is most notable on Instagram, with OUAI at 1.5k, BondiBoost at 637, VEGAMOUR at 420 posts. BondiBoost's activity is particularly concentrated on TikTok. On Instagram and TikTok, OUAI posts several times more than VEGAMOUR, while on YouTube, BondiBoost has fewer posts than both OUAI and VEGAMOUR.
By geographical market
BondiBoost vs. related brands influencer activity (by country)
Estimated sponsored posts in BondiBoost's top markets
OUAI has the highest estimated sponsored-post volume in United States (3k posts, 51.4%), United Kingdom (542 posts, 9.3%), Indonesia (425 posts, 7.3%), while BondiBoost leads in Australia with 829 posts (19.1%), while VEGAMOUR leads in Canada with 112 posts (5.9%). Looking at United States specifically, the split is OUAI at 3k posts (51.4%), BondiBoost at 2.5k posts (57.1%), VEGAMOUR at 1.2k posts (62.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OUAI's Influencer Marketing Strategy
- VEGAMOUR's Influencer Marketing Strategy
- e.l.f. Cosmetics's Influencer Marketing Strategy
- Typology's Influencer Marketing Strategy
- Brooklinen's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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