Magic Mind Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 680 pieces of influencer content sponsored by Magic Mind over the last 12 months.

This report breaks down where & how Magic Mind invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Magic Mind, see here: Magic Mind influencers.

Influencer activity throughout the year

Magic Mind's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Magic Mind's sponsored post volume appears to trend upward over the 12-month period, rising from 69 posts in January to 58 in December. The peak month, November, reached 99 posts, 77% higher than the monthly average of 56.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Magic Mind's sponsored influencer collaborations break down by social platform:

• Instagram: 358 posts (52.6%)
• YouTube: 195 posts (28.7%)
• TikTok: 127 posts (18.7%)

Instagram influencer marketing is a clear focus for Magic Mind.

Here are 3 examples of Magic Mind's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

danifernandez.go x Magic Mind

danifernandez.go

@danifernandez.go

11 Aug, 25

1.1M

761

[...] this video was sponsored by Magic Mind, but only after I tried the shots and [...]

Influencer bio

@betterme @bettermestore code DANI30💓 📍atlanta, ga. 💌 dani.fernandez98@outlook.com

Collaboration metrics

Post views1.1M

Post EMV $33.2k

More influencer data

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shhhhimeating x Magic Mind

shhhhimeating

@shhhhimeating

26 Nov, 25

5.4M

422.3k

Trying sushi with @get Magic Mind now available at Publix [...]

Influencer bio

More Content: @imeatingshhhhh 📧: shhhhimeating@jakerosenentertainment.com

Collaboration metrics

Post views5.4M

Post EMV $129.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Thoughty2 x Magic Mind

Thoughty2

@Thoughty2

31 Oct, 25

1.4M

48.5k

[...] QR CODE on screen to get 48% off your Magic Mind subscription #magicmind [...]

Influencer bio

Thoughty2 (Arran) is a British YouTuber and gatekeeper of useless facts. Thoughty2 creates mind-blowing factual videos, on the weirdest, wackiest and most interesting topics. Subscribe for new videos every week. -- BOOK --- Get Arran's book: 'Stick a Flag in it: 1,000 years of bizarre history from Britain and beyond' https://geni.us/t2book -- SUPPORT ME -- I wouldn't be able to continue making videos without your amazing support. Please consider supporting me and you'll get access to the exclusive Thoughty2 Discord community: https://www.patreon.com/thoughty2 As an Amazon Associate I earn from qualifying purchases.

Collaboration metrics

Post views1.4M

Post EMV $47.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Magic Mind's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (148.6k avg views/post):

itslittlemich x Magic Mind

itslittlemich

@itslittlemich

29 Jan, 26

297.2k

12.6k

[...] order (or are a few more) of these @magicmind 👀💚💜

Influencer bio

✨30 year old improvising adulthood 📍Toronto 📧 michelle@creatorsociety.com

Collaboration metrics

Post views297.2k

Post EMV $10.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (10.0k avg views/post):

iamariankanani x Magic Mind

iamariankanani

@iamariankanani

14 Jan, 26

12.4k

222

[...] that I truly believe in their product. @magicmind #magicmind #energyshot [...]

Influencer bio

Helping men rebuild their body and take control of their mind Discipline isn’t a trait — it’s a decision Choose your path ↓

Collaboration metrics

Post views12.4k

Post EMV $395

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Magic Mind's repeat partnerships

peteholmes x Magic Mind

peteholmes

@peteholmes

20 May, 26

40.1k

1.2k

[...] door by using code WEIRD20 MAGIC MIND GET 20% OFF YOUR ORDER QUINCE [...]

peteholmes

@peteholmes

25 Feb, 26

28.4k

728

[...] door by using code WEIRD20 MAGIC MIND GET 20% OFF YOUR ORDER FACTOR [...]

peteholmes

@peteholmes

24 Jun, 26

19.6k

659

[...] door by using code WEIRD20 MAGIC MIND GET 20% OFF YOUR ORDER QUINCE [...]

TheNewbys x Magic Mind

TheNewbys

@TheNewbys

21 Jan, 26

113.5k

11.6k

We are SO excited to share our findings with you. Go to and use my code NEWBYS15 to grab 15% off your first subscription with Hypnozio. We've been clearing decades of overgrowth on our homestead in Africa, and have found the most incredible relics from the past. What an incredibly special place this is. We’re a family building a different kind of life through adventure, travel and off-grid living. After years of van life, overlanding across Africa, road-tripping the USA and welcoming two little boys into the world, we bought an abandoned stone farm in the hills of Northern Portugal — and we’re rebuilding it by hand into a sustainable family home. This channel follows the real journey: the wins, the setbacks, the risk, the mistakes, and the breakthroughs that come with choosing an unconventional life. If you’re new here — welcome. And if you’ve been with us for the long haul — thank you for helping make this dream possible. WORK WITH US: Email info@thenewbys.co.uk OUR NEWSLETTER: SHOP OUR MERCH & CHILDRENS BOOK: INSTAGRAM FACEBOOK: / thenewbys1 Support us on PATREON: / thenewbys Our Website: If you are looking to buy or build a house in Portugal READ OUR BLOG FIRST, filled with great contacts and handy advice; Good luck! New episodes EVERY WEDNESDAY and SUNDAY If you are looking for any of our partner products and affiliate links, here is everything you need but if there is something specific please do message us! Solar and electrical Solar panels - UK: Solar panels - US: Portable power station - Security cameras - (discount code TheNewbys) Drone - All things homestead Birdfeeder with camera - Automatic lawnmower - E-bikes - (discount code TheNewbys50) Kidz E-bikes - (discount code TheNewbys50) Beehive - Water filter - (discount code THENEWBYS10) Automatic chicken coop door: Automatic blinds - For the family Kids educational boxes - (discount code NEWBYS) John’s favourite tees - (discount code NEWBYS) Stainless steel bottles - (discount code 15Newbys) Food delivery - (discount code HELLONEWBYS) Natural deodorant - (discount code NEWBY20) Jewellery - (discount code NEWBYS) For the creatives Organizational tool - Online resource for creatives - Online classes for creatives - Find freelancers - Schedule tracker - Office table - Office chair - (discount code C750) Smart tower fan - (discount code NEWBY20) Travel necessities Luggage - (discount code THENEWBYS15) E-sim - (discount code THENEWBYS) Insurance - Car rental - discovercars.com/go/thenewbys Accessories and Miscellaneous VPN - (discount code THENEWBYS) Note taker - and (discount code THENEWBYS20) Credit builder - Personal air conditioner - and Sleep powder - (discount code NEWBYS) Mental health help - Couples therapy - AG1 - Data protection - (discount code THENEWBYS) Metabolism tracker - go.lumen.me/newbys News platform - Mental performance drink - (discount code THENEWBYS20) Caffeine alternative - Mental wellbeing help - Game - Facial products - (discount code NWBYS30) Night vision goggles - or (discount code NEWBYS5) Thank you so much for watching and supporting our journey! 🌍✨ BE BRAVE – THINK BIG – EXPLORE

TheNewbys

@TheNewbys

14 Jan, 26

91.3k

11.4k

One step at a time. If you are living in an uncertain water condition, the Waterdrop A2 might bring you peace of mind. Check the links below. Amazon: and Website: Our home in Zimbabwe is slowly changing for the better as we make significant progress to the layout and the land around us. We also give you a full updated tour of our four acre property. #waterfilter #waterdrop #waterdropfilter #waterpurifier #countertop We’re a family building a different kind of life through adventure, travel and off-grid living. This channel follows the real journey: the wins, the setbacks, the risk, the mistakes, and the breakthroughs that come with choosing an unconventional life. If you’re new here — welcome. And if you’ve been with us for the long haul — thank you for helping make this dream possible. WORK WITH US: Email info@thenewbys.co.uk OUR NEWSLETTER: SHOP OUR MERCH & CHILDRENS BOOK: INSTAGRAM FACEBOOK: / thenewbys1 Support us on PATREON: / thenewbys Our Website: If you are looking to buy or build a house in Portugal READ OUR BLOG FIRST, filled with great contacts and handy advice; Good luck! New episodes EVERY WEDNESDAY and SUNDAY If you are looking for any of our partner products and affiliate links, here is everything you need but if there is something specific please do message us! Solar and electrical Solar panels - UK: Solar panels - US: Portable power station - Security cameras - (discount code TheNewbys) Drone - All things homestead Birdfeeder with camera - Automatic lawnmower - E-bikes - (discount code TheNewbys50) Kidz E-bikes - (discount code TheNewbys50) Beehive - Water filter - (discount code THENEWBYS10) Automatic chicken coop door: Automatic blinds - For the family Kids educational boxes - (discount code NEWBYS) John’s favourite tees - (discount code NEWBYS) Stainless steel bottles - (discount code 15Newbys) Food delivery - (discount code HELLONEWBYS) Natural deodorant - (discount code NEWBY20) Jewellery - (discount code NEWBYS) For the creatives Organizational tool - Online resource for creatives - Online classes for creatives - Find freelancers - Schedule tracker - Office table - Office chair - (discount code C750) Smart tower fan - (discount code NEWBY20) Travel necessities Luggage - (discount code THENEWBYS15) E-sim - (discount code THENEWBYS) Insurance - Car rental - discovercars.com/go/thenewbys Accessories and Miscellaneous VPN - (discount code THENEWBYS) Note taker - and (discount code THENEWBYS20) Credit builder - Personal air conditioner - and Sleep powder - (discount code NEWBYS) Mental health help - Couples therapy - AG1 - Data protection - (discount code THENEWBYS) Metabolism tracker - go.lumen.me/newbys News platform - Mental performance drink - (discount code THENEWBYS20) Caffeine alternative - Mental wellbeing help - Game - Facial products - (discount code NWBYS30) Night vision goggles - or (discount code NEWBYS5) Thank you so much for watching and supporting our journey! 🌍✨ BE BRAVE – THINK BIG – EXPLORE

TheNewbys

@TheNewbys

07 Sep, 25

86k

11.4k

We are a family building a house in Portugal and renovating an abandoned farm. Use our 5% off coupon TheNewbys5 for all of Reolink's products, valid until the end of 2025. Here's our unique links to check them out: Reolink Website: Amazon: Elite Floodlight WiFi on Amazon In this episode we recycle stone cut offs to create a masterpiece of stonemasonry, and continue laying stone pathways around our farm. We also interview our lead stonemason on our project and if you'd like to see the full interview with Marcos then head over to our Patreon profile: / thenewbys WORK WITH US: Email info@thenewbys.co.uk SIGN UP TO OUR NEWSLETTER: SHOP OUR MERCH & CHILDRENS BOOK: FOLLOW IN REAL TIME INSTAGRAM FACEBOOK: SUPPORT US ON PATREON: / thenewbys Our Website: If you are looking to buy or build a house in Portugal READ OUR BLOG FIRST, filled with great contacts and handy advice; Good luck! We’re John, Tara, Crusoe, and Sawyer Newby, a family building thier dream home and renovating an old stone house. New episodes EVERY WEDNESDAY and SUNDAY – so hit that subscribe button, give us a thumbs up, and come along on our adventure as we blend our 20 years of world travel with the challenges of homesteading. If you're enjoying our content and want to see even more behind-the-scenes footage, please do consider supporting us on Patreon. Your support means the world to us! If you are looking for any of our partner products and affiliate links, here is everything you need but if there is something specific please do message us! Solar and electrical Solar panels - Portable power station - Security cameras - (code: TheNewbys) Drone - All things homestead Birdfeeder with camera - Automatic lawnmower - E-bikes - (code:THENEWBYS) Beehive - Water filter - (code: THENEWBYS10) Automatic chicken coop door: Automatic blinds - For the family Kids educational boxes - John’s favourite tees - (code: NEWBYS) Stainless steel bottles - (code: 15Newbys) Food delivery - www.hellofresh.co.uk/NEWBYS2025 and code NEWBYS2025 Natural deodorant - and code NEWBY20 Jewellery - use our code NEWBYS For the creatives Organizational tool - Online resource for creatives - Online classes for creatives - Schedule tracker - Office chair - US: CA: and our code C750 will get you $50 OFF. Travel necessities Luggage - (code: NEWBYS15) E-sim - (code THENEWBYS) Insurance - Accessories and Miscellaneous VPN - (code: THENEWBYS) Credit builder - Sleep powder - (code: NEWBYS) Mental health help - AG1 - Data protection - (code: THENEWBYS) Metabolism tracker - go.lumen.me/newbys News platform - Mental performance drink - (code: THENEWBYS20) Caffeine alternative - Mental wellbeing help - Game - Facial products - Night vision goggles - or (code NEWBYS5) Thank you so much for watching and supporting our journey! 🌍✨ BE BRAVE – THINK BIG – EXPLORE

TheRideCompanion x Magic Mind

TheRideCompanion

@TheRideCompanion

06 Nov, 25

9.3k

253

[...] → Focus Bikes → Hiplok → Magic Mind → 45% off: HUEL → 15% off [...]

TheRideCompanion

@TheRideCompanion

13 Aug, 25

6.7k

204

[...] → Focus Bikes → Hiplok → Magic Mind → 45% off: HUEL → 15% off [...]

TheRideCompanion

@TheRideCompanion

09 Nov, 25

5.5k

78

[...] → Focus Bikes → Hiplok → Magic Mind → 45% off: HUEL → 15% off [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (8.2%)
• Canada (5.6%)
• Brazil (2.9%)

Here is another example of Magic Mind collaborating with an influencer in United States.

vinceeats_ x Magic Mind

vinceeats_

@vinceeats_

26 Oct, 25

675.3k

13.6k

Our Mom’s Cooking w/ @magicmind #foodreels #mukbang #foodasmr [...]

Magic Mind's influencer activity vs. related brands

Magic Mind’s functional wellness shot competes for daily routine share with AG1’s all-in-one nutrition supplement and Goli’s widely adopted gummies. These brands are often benchmarked on creator-led habit formation, productivity claims, and subscription conversion.

Total influencer content

Goli leads with 38.2k sponsored posts, significantly outpacing AG1 (2.9k posts) and Magic Mind (680 posts). Across all three brands, the average volume is 13.9k posts, indicating mature, scaled influencer programs. Goli has far more total posts than Magic Mind and AG1.

By social platform

Among these brands, Goli leads on Instagram and TikTok and AG1 leads on YouTube. The gap is most notable on TikTok, with Goli at 37.3k, AG1 at 257, Magic Mind at 127 posts. Goli's activity is particularly concentrated on TikTok. Goli has far more TikTok posts than Magic Mind and AG1.

By geographical market

Goli has the highest estimated sponsored-post volume in United States (26k posts, 68.4%), United Kingdom (1.7k posts, 4.5%), Brazil (1.6k posts, 4.3%), while AG1 leads in Germany with 273 posts (9.5%), while Magic Mind leads in Canada with 38 posts (5.6%). Looking at United States specifically, the split is Goli at 26k posts (68.4%), AG1 at 1.8k posts (61.7%), Magic Mind at 475 posts (69.9%).