Magic Mind Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 771 pieces of influencer content sponsored by Magic Mind over the last 12 months.

This report breaks down where & how Magic Mind invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Magic Mind, see here: Magic Mind influencers.

Influencer activity throughout the year

Magic Mind's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Magic Mind's sponsored post volume appears to trend upward over the 12-month period, rising from 69 posts in January to 58 in December. The peak month, August, reached 129 posts, 102% higher than the monthly average of 64.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Magic Mind's sponsored influencer collaborations break down by social platform:

• Instagram: 406 posts (52.7%)
• TikTok: 217 posts (28.1%)
• YouTube: 148 posts (19.2%)

Instagram influencer marketing is a clear focus for Magic Mind.

Here are 3 examples of Magic Mind's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

leon_lay x Magic Mind

leon_lay

@leon_lay

06 May, 26

1M

4K

Would you take a shot of Magic Mind? Clarity in every sip. Power in every [...]

Influencer bio

Foodie travels life ❤️🔥 Htutaunglinn1@gmail.com

Collaboration metrics

Post views1.0M

Post EMV $30.4k

More influencer data

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shhhhimeating x Magic Mind

shhhhimeating

@shhhhimeating

26 Nov, 25

5.4M

422.3K

Trying sushi with @get Magic Mind now available at Publix [...]

Influencer bio

More Content: @imeatingshhhhh 📧: shhhhimeating@jakerosenentertainment.com

Collaboration metrics

Post views5.4M

Post EMV $129.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Thoughty2 x Magic Mind

Thoughty2

@Thoughty2

31 Oct, 25

1.8M

54.7K

[...] QR CODE on screen to get 48% off your Magic Mind subscription #magicmind [...]

Influencer bio

Thoughty2 (Arran) is a British YouTuber and gatekeeper of useless facts. Thoughty2 creates mind-blowing factual videos, on the weirdest, wackiest and most interesting topics. Subscribe for new videos every week. -- BOOK --- Get Arran's book: 'Stick a Flag in it: 1,000 years of bizarre history from Britain and beyond' https://geni.us/t2book -- SUPPORT ME -- I wouldn't be able to continue making videos without your amazing support. Please consider supporting me and you'll get access to the exclusive Thoughty2 Discord community: https://www.patreon.com/thoughty2 As an Amazon Associate I earn from qualifying purchases.

Collaboration metrics

Post views1.8M

Post EMV $60.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Magic Mind's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (71.5k avg views/post):

jaynanicolemama x Magic Mind

jaynanicolemama

@jaynanicolemama

08 Dec, 25

109.8K

2.8K

[...] This video was sponsored by Magic Mind, only after I tried the shots and [...]

Influencer bio

Mama 👦🏻🧒🏼 Bicoastal FL ✈️ Cali Creator jaynaglovercollab@gmail.com Tik Tok @jaynagloverpz 300k

Collaboration metrics

Post views109.8k

Post EMV $3.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (10.0k avg views/post):

iamariankanani x Magic Mind

iamariankanani

@iamariankanani

14 Jan, 26

12.4K

222

[...] that I truly believe in their product. @magicmind #magicmind #energyshot [...]

Influencer bio

Helping men rebuild their body and take control of their mind Discipline isn’t a trait — it’s a decision Choose your path ↓

Collaboration metrics

Post views12.4k

Post EMV $395

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Magic Mind's repeat partnerships

peteholmes x Magic Mind

peteholmes

@peteholmes

20 May, 26

45.3K

1.4K

[...] door by using code WEIRD20 MAGIC MIND GET 20% OFF YOUR ORDER QUINCE [...]

peteholmes

@peteholmes

25 Feb, 26

28.4K

728

[...] door by using code WEIRD20 MAGIC MIND GET 20% OFF YOUR ORDER FACTOR [...]

peteholmes

@peteholmes

23 Sep, 26

24.7K

161

[...] door by using code WEIRD20 MAGIC MIND GET 20% OFF YOUR ORDER QUINCE [...]

TheNewbys x Magic Mind

TheNewbys

@TheNewbys

21 Jan, 26

113.5K

11.6K

We are SO excited to share our findings with you. Go to and use my code NEWBYS15 to grab 15% off your first subscription with Hypnozio. We've been clearing decades of overgrowth on our homestead in Africa, and have found the most incredible relics from the past. What an incredibly special place this is. We’re a family building a different kind of life through adventure, travel and off-grid living. After years of van life, overlanding across Africa, road-tripping the USA and welcoming two little boys into the world, we bought an abandoned stone farm in the hills of Northern Portugal — and we’re rebuilding it by hand into a sustainable family home. This channel follows the real journey: the wins, the setbacks, the risk, the mistakes, and the breakthroughs that come with choosing an unconventional life. If you’re new here — welcome. And if you’ve been with us for the long haul — thank you for helping make this dream possible. WORK WITH US: Email info@thenewbys.co.uk OUR NEWSLETTER: SHOP OUR MERCH & CHILDRENS BOOK: INSTAGRAM FACEBOOK: / thenewbys1 Support us on PATREON: / thenewbys Our Website: If you are looking to buy or build a house in Portugal READ OUR BLOG FIRST, filled with great contacts and handy advice; Good luck! New episodes EVERY WEDNESDAY and SUNDAY If you are looking for any of our partner products and affiliate links, here is everything you need but if there is something specific please do message us! Solar and electrical Solar panels - UK: Solar panels - US: Portable power station - Security cameras - (discount code TheNewbys) Drone - All things homestead Birdfeeder with camera - Automatic lawnmower - E-bikes - (discount code TheNewbys50) Kidz E-bikes - (discount code TheNewbys50) Beehive - Water filter - (discount code THENEWBYS10) Automatic chicken coop door: Automatic blinds - For the family Kids educational boxes - (discount code NEWBYS) John’s favourite tees - (discount code NEWBYS) Stainless steel bottles - (discount code 15Newbys) Food delivery - (discount code HELLONEWBYS) Natural deodorant - (discount code NEWBY20) Jewellery - (discount code NEWBYS) For the creatives Organizational tool - Online resource for creatives - Online classes for creatives - Find freelancers - Schedule tracker - Office table - Office chair - (discount code C750) Smart tower fan - (discount code NEWBY20) Travel necessities Luggage - (discount code THENEWBYS15) E-sim - (discount code THENEWBYS) Insurance - Car rental - discovercars.com/go/thenewbys Accessories and Miscellaneous VPN - (discount code THENEWBYS) Note taker - and (discount code THENEWBYS20) Credit builder - Personal air conditioner - and Sleep powder - (discount code NEWBYS) Mental health help - Couples therapy - AG1 - Data protection - (discount code THENEWBYS) Metabolism tracker - go.lumen.me/newbys News platform - Mental performance drink - (discount code THENEWBYS20) Caffeine alternative - Mental wellbeing help - Game - Facial products - (discount code NWBYS30) Night vision goggles - or (discount code NEWBYS5) Thank you so much for watching and supporting our journey! 🌍✨ BE BRAVE – THINK BIG – EXPLORE

TheNewbys

@TheNewbys

14 Jan, 26

91.3K

11.4K

One step at a time. If you are living in an uncertain water condition, the Waterdrop A2 might bring you peace of mind. Check the links below. Amazon: and Website: Our home in Zimbabwe is slowly changing for the better as we make significant progress to the layout and the land around us. We also give you a full updated tour of our four acre property. #waterfilter #waterdrop #waterdropfilter #waterpurifier #countertop We’re a family building a different kind of life through adventure, travel and off-grid living. This channel follows the real journey: the wins, the setbacks, the risk, the mistakes, and the breakthroughs that come with choosing an unconventional life. If you’re new here — welcome. And if you’ve been with us for the long haul — thank you for helping make this dream possible. WORK WITH US: Email info@thenewbys.co.uk OUR NEWSLETTER: SHOP OUR MERCH & CHILDRENS BOOK: INSTAGRAM FACEBOOK: / thenewbys1 Support us on PATREON: / thenewbys Our Website: If you are looking to buy or build a house in Portugal READ OUR BLOG FIRST, filled with great contacts and handy advice; Good luck! New episodes EVERY WEDNESDAY and SUNDAY If you are looking for any of our partner products and affiliate links, here is everything you need but if there is something specific please do message us! Solar and electrical Solar panels - UK: Solar panels - US: Portable power station - Security cameras - (discount code TheNewbys) Drone - All things homestead Birdfeeder with camera - Automatic lawnmower - E-bikes - (discount code TheNewbys50) Kidz E-bikes - (discount code TheNewbys50) Beehive - Water filter - (discount code THENEWBYS10) Automatic chicken coop door: Automatic blinds - For the family Kids educational boxes - (discount code NEWBYS) John’s favourite tees - (discount code NEWBYS) Stainless steel bottles - (discount code 15Newbys) Food delivery - (discount code HELLONEWBYS) Natural deodorant - (discount code NEWBY20) Jewellery - (discount code NEWBYS) For the creatives Organizational tool - Online resource for creatives - Online classes for creatives - Find freelancers - Schedule tracker - Office table - Office chair - (discount code C750) Smart tower fan - (discount code NEWBY20) Travel necessities Luggage - (discount code THENEWBYS15) E-sim - (discount code THENEWBYS) Insurance - Car rental - discovercars.com/go/thenewbys Accessories and Miscellaneous VPN - (discount code THENEWBYS) Note taker - and (discount code THENEWBYS20) Credit builder - Personal air conditioner - and Sleep powder - (discount code NEWBYS) Mental health help - Couples therapy - AG1 - Data protection - (discount code THENEWBYS) Metabolism tracker - go.lumen.me/newbys News platform - Mental performance drink - (discount code THENEWBYS20) Caffeine alternative - Mental wellbeing help - Game - Facial products - (discount code NWBYS30) Night vision goggles - or (discount code NEWBYS5) Thank you so much for watching and supporting our journey! 🌍✨ BE BRAVE – THINK BIG – EXPLORE

TheNewbys

@TheNewbys

11 Jan, 26

83.5K

11.7K

Today we are tackling one of the most important parts of living off-grid, water. Take back your personal data with Incogni! Use code THENEWBYS at the link below and get 60% off an annual plan: Hooking up our off-grid water system here in Zimbabwe turned out to be far more challenging than we expected, and if we’re going to live here long-term… this has to work. While John wrestles with pipes, levels and gravity, Tara heads into town to see what she can find at a local thrift shop to help turn our place into a home — and of course Crusoe and Sawyer are right in the middle of it all, helping where they can and keeping us smiling. From problem-solving and setbacks to small wins and family moments, this episode is a real snapshot of what it’s like trying to build a simple, sustainable life in a wild and beautiful place. Thanks so much for being part of the journey, folks — and for all your support as we start this new chapter. This channel follows the real journey: the wins, the setbacks, the risk, the mistakes, and the breakthroughs that come with choosing an unconventional life. If you’re new here — welcome. And if you’ve been with us for the long haul — thank you for helping make this dream possible. WORK WITH US: Email info@thenewbys.co.uk OUR NEWSLETTER: SHOP OUR MERCH & CHILDRENS BOOK: INSTAGRAM FACEBOOK: / thenewbys1 Support us on PATREON: / thenewbys Our Website: New episodes EVERY WEDNESDAY and SUNDAY If you are looking for any of our partner products and affiliate links, here is everything you need but if there is something specific please do message us! Solar and electrical Solar panels - UK: Solar panels - US: Portable power station - Security cameras - (discount code TheNewbys) Drone - All things homestead Automatic lawnmower - E-bikes - (discount code TheNewbys50) Kidz E-bikes - (discount code TheNewbys50) Water filter - (discount code THENEWBYS10) Automatic chicken coop door: For the family Kids educational boxes - (discount code NEWBYS) John’s favourite tees - (discount code NEWBYS) Food delivery - (discount code HELLONEWBYS) Natural deodorant - (discount code NEWBY20) Jewellery - (discount code NEWBYS) For the creatives Organizational tool - Online resource for creatives - Online classes for creatives - Find freelancers - Schedule tracker - Office table - Office chair - (discount code C750) Smart tower fan - (discount code NEWBY20) Travel necessities Luggage - (discount code THENEWBYS15) E-sim - (discount code THENEWBYS) Insurance - Car rental - discovercars.com/go/thenewbys Accessories and Miscellaneous VPN - (discount code THENEWBYS) Note taker - and (discount code THENEWBYS20) Credit builder - Personal air conditioner - and Sleep powder - (discount code NEWBYS) Mental health help - Couples therapy - AG1 - Data protection - (discount code THENEWBYS) Metabolism tracker - go.lumen.me/newbys News platform - Mental performance drink - (discount code THENEWBYS20) Caffeine alternative - Mental wellbeing help - Game - Facial products - (discount code NWBYS30) Night vision goggles - or (discount code NEWBYS5) Thank you so much for watching and supporting our journey! 🌍✨ BE BRAVE – THINK BIG – EXPLORE

livewolfied x Magic Mind

livewolfied

@livewolfied

23 Mar, 26

140

5

[...] Original Gourmet Sauces: -MAGIC MIND: Get 45% off the Magic Mind [...]

livewolfied

@livewolfied

01 Mar, 26

91

4

[...] Original Gourmet Sauces: -MAGIC MIND: Get 45% off the Magic Mind [...]

livewolfied

@livewolfied

08 Mar, 26

67

7

[...] Original Gourmet Sauces: -MAGIC MIND: Get 45% off the Magic Mind [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.9%)
• Canada (5.6%)
• Australia (2.8%)

Here is another example of Magic Mind collaborating with an influencer in United States.

vinceeats_ x Magic Mind

vinceeats_

@vinceeats_

26 Oct, 25

675.3K

13.6K

Our Mom’s Cooking w/ @magicmind #foodreels #mukbang #foodasmr [...]

Magic Mind's influencer activity vs. related brands

Magic Mind targets productivity and wellness supplementation; AG1 and Huel compete for the same health-optimizer consumer with daily-routine content, performance claims, and creator-led habit marketing.

Total influencer content

Huel leads with 4.8K sponsored posts, significantly outpacing AG1 (3K posts) and Magic Mind (771 posts). Across all three brands, the average volume is 2.9K posts, indicating mature, scaled influencer programs. Magic Mind has fewer total posts than AG1 and Huel, which both have several times more.

By social platform

Among these brands, Huel leads on Instagram and TikTok and AG1 leads on YouTube. The gap is most notable on TikTok, with Huel at 2K, AG1 at 430, Magic Mind at 217 posts. AG1's activity is particularly concentrated on YouTube. On YouTube, AG1 has several times more posts than Magic Mind and more than Huel.

By geographical market

Huel has the highest estimated sponsored-post volume in United States (2.2K posts, 45.1%), United Kingdom (1.3K posts, 28%), while AG1 leads in Germany with 285 posts (9.6%), while Magic Mind leads in Canada with 43 posts (5.6%). Looking at United States specifically, the split is Huel at 2.2K posts (45.1%), AG1 at 1.8K posts (61.5%), Magic Mind at 537 posts (69.7%).