Magic Mind Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 420 pieces of influencer content sponsored by Magic Mind over the last 12 months.

This report breaks down where & how Magic Mind invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Magic Mind, see here: Magic Mind influencers.

Influencer activity throughout the year

Magic Mind's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Magic Mind's sponsored post volume appears to trend upward over the 12-month period, rising from 58 posts in January to 34 in December. The peak month, November, reached 78 posts, 123% higher than the monthly average of 35.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Magic Mind's sponsored influencer collaborations break down by social platform:

• Instagram: 357 posts (85%)
• TikTok: 63 posts (15%)

Instagram influencer marketing is a clear focus for Magic Mind.

Here are 2 examples of Magic Mind's recent sponsored collaborations (one each for Instagram, TikTok).

danifernandez.go x Magic Mind

danifernandez.go

@danifernandez.go

11 Aug, 25

1.1M

761

[...] this video was sponsored by Magic Mind, but only after I tried the shots and [...]

Influencer bio

@betterme @bettermestore code DANI30💓 📍atlanta, ga. 💌 dani.fernandez98@outlook.com

Collaboration metrics

Post views1.1M

Post EMV $33.2k

More influencer data

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shhhhimeating x Magic Mind

shhhhimeating

@shhhhimeating

26 Nov, 25

5.4M

422.3k

Trying sushi with @get Magic Mind now available at Publix [...]

Influencer bio

More Content: @imeatingshhhhh 📧: shhhhimeating@jakerosenentertainment.com

Collaboration metrics

Post views5.4M

Post EMV $129.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 36.4% of partnerships featuring creators averaging 10K-50K views, Magic Mind's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (319.2k avg views/post, 872.9k followers):

themichaeljustin x Magic Mind

themichaeljustin

@themichaeljustin

01 Jun, 25

332.2k

4.7k

Took Magic Mind @magicmind with us across Europe—one [...]

Influencer bio

Model Focused on Wellness, Style & Family ✉️ adam@undercurrent.net

Collaboration metrics

Post views332.2k

Post EMV $10.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.9k avg views/post, 29.3k followers):

mrjasonblackman x Magic Mind

mrjasonblackman

@mrjasonblackman

12 Nov, 25

13k

416

[...] This video was sponsored by Magic Mind, only after I tried the shots and [...]

Influencer bio

adhd-haver | very creative

Collaboration metrics

Post views13.0k

Post EMV $432

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Magic Mind's repeat partnerships

sofiagshah x Magic Mind

sofiagshah

@sofiagshah

18 Nov, 25

7.8k

[...] This video was sponsored by Magic Mind, only after I tried the shots [...]

sofiagshah

@sofiagshah

08 Jul, 25

7.5k

[...] 🧠🤩 Paid Partnership with @magicmind #magicmind #erewhon [...]

sofiagshah

@sofiagshah

12 Jan, 26

3.9k

[...] know how much I rely on my @magicmind shots to get me through my [...]

blakeswanner x Magic Mind

blakeswanner

@blakeswanner

18 Feb, 26

24.4k

91

This was sponsored by @magicmind but I truly LOVE these shots [...]

blakeswanner

@blakeswanner

26 Nov, 25

6k

40

This was sponsored by @magicmind but I can say with certainty [...]

blakeswanner

@blakeswanner

20 Oct, 25

5.3k

96

[...] Goodbye second coffee, hello @magicmind 🤍 l love that Magic Mind is [...]

jaydinaloraknox x Magic Mind

jaydinaloraknox

@jaydinaloraknox

19 Nov, 25

30.1k

281

[...] This video was sponsored by Magic Mind, only after I tried the shots [...]

jaydinaloraknox

@jaydinaloraknox

24 Feb, 26

22.5k

250

let’s go to target to get MagicMind make sure to go and check out [...]

jaydinaloraknox

@jaydinaloraknox

07 Oct, 25

3.9k

85

[...] This video was sponsored by Magic Mind, but only after I tried the [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.5%)
• Brazil (5.2%)
• Canada (4.8%)

Here is another example of Magic Mind collaborating with an influencer in United States.

mahhney x Magic Mind

mahhney

@mahhney

06 Nov, 25

673.5k

42.1k

[...] do advento que eu encontrar com @magicmind now available at Publix [...]

Magic Mind's influencer activity vs. related brands

Magic Mind, AG1, and Huel compete in functional wellness nutrition with routine-based consumption, where influencer education and daily-habit content are critical for acquisition.

Total influencer content

Huel leads with 3.2k sponsored posts, significantly outpacing AG1 (1.3k posts) and Magic Mind (420 posts). Across all three brands, the average volume is 1.6k posts, suggesting established influencer marketing investments. Huel has several times more total posts than Magic Mind and AG1.

By social platform

Among these brands, Huel leads on Instagram and TikTok and AG1 leads on YouTube. The gap is most notable on TikTok, with Huel at 1.4k, AG1 at 177, Magic Mind at 63 posts. Magic Mind's activity is particularly concentrated on Instagram. On TikTok, Huel has many times more posts than Magic Mind and AG1.

By geographical market

Huel has the highest estimated sponsored-post volume in United States (1.3k posts, 39.4%), United Kingdom (998 posts, 31.2%), India (96 posts, 3%), while AG1 leads in Germany with 85 posts (6.6%), while Magic Mind leads in Brazil with 22 posts (5.2%). Looking at United States specifically, the split is Huel at 1.3k posts (39.4%), AG1 at 762 posts (59.4%), Magic Mind at 295 posts (70.3%).