We analyzed 1.2k pieces of influencer content sponsored by Magic Mind over the last 12 months.
This report breaks down where & how Magic Mind invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Magic Mind, see here: Magic Mind influencers.
Magic Mind's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Magic Mind's influencer activity appears to have tapered over the year, from 72 posts in January down to 69 in December. March was the busiest month at 229 posts, 125% above the monthly average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Magic Mind's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for Magic Mind.
Here are 3 examples of Magic Mind's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
healthy recipes 🍌🌯 📍atlanta, ga. 💌 dani.fernandez98@outlook.com
Collaboration metrics
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Influencer bio
More Content: @imeatingshhhhh 📧: shhhhimeating@jakerosenentertainment.com
Collaboration metrics
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Influencer bio
Forrest Galante is a world-renowned wildlife biologist and TV Host. His mission is to inspire and educate people about animals and adventure through the media, including hosting programs on Discovery Channel, on-camera expert interviews, and production of his own wildlife and natural history shows.
Collaboration metrics
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If you break this down further by content type on YouTube, this is what it looks like:
💡 Related resource: How To Find YouTube Influencers.
For their top social platform (YouTube), here is a breakdown of the type of influencers Magic Mind are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 37.6% of partnerships featuring creators averaging 10K-50K views, Magic Mind's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (635.9k avg views/post):
Influencer bio
"THE CONSPIRACY FILES" is the most DANGEROUS show on YouTube. Join host COLIN BROWEN (of "The Paranormal Files" and "Murder In America") as he dives deep into some of the world's most dangerous and disturbing conspiracy theories. From Epstein Island to the North Fox ring and the murder of Marilyn Monroe, NO STORY is off limits and NO DETAILS or INFORMATION will be left out. If you like conspiracies, mysteries and true crime, then THIS SHOW is for you. Get ready to have your mind blown. - Listen to the show here!: Spotify - https://open.spotify.com/show/5IY9nWD2MYDzlSYP48nRPl Apple Podcasts - https://podcasts.apple.com/us/podcast/the-conspiracy-files/id1752719844 Amazon/Audible - https://music.amazon.com/podcasts/ab1ade99-740c-46ae-8028-b2cf41eabf58/the-conspiracy-files Pandora - https://www.pandora.com/podcast/the-conspiracy-files/PC:1001089101 iHeart - https://iheart.com/podcast/186907423/ PocketCast - https://pca.st/dpdyrcca - (c) BLOOD IN THE SINK PRODUCTIONS 2024
Collaboration metrics
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And here is another example with a smaller creator on YouTube (9.4k avg views/post):
Influencer bio
Grow your channel FAST with YouTube Sprint! 👇 Our company, Think Media, is a team of content creators committed to bringing you weekly conversations around building your YouTube channel, personal brand, and business with online video. Over the last 10 years, we've created and refined the #1 YouTube Strategy Course in the world - Video Ranking Academy. Our mission is to help ONE MILLION purpose-driven people go full-time doing what they love and making an impact through the power of video. Ways to work with us (links below):
Collaboration metrics
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Out of 599 unique influencers in our dataset, 40 of them (7%) posted content for Magic Mind in 3 or more separate calendar months. The most consistent partner is @TheNewbys, who has collaborated across 12 months with 53 total posts. @TheRideCompanion alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Magic Mind's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Magic Mind had the most influencer activity. 69.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Magic Mind collaborating with an influencer in United States.
Magic Mind competes with AG1 and Goli in functional wellness supplements positioned around energy, focus, and daily routines. All three rely heavily on creator testimonials, habit-stacking content, and subscription-friendly influencer funnels.
Total sponsored posts tracked (last 12 months)
Goli leads with 39.7k sponsored posts, significantly outpacing AG1 (3.6k posts) and Magic Mind (1.2k posts). Across all three brands, the average volume is 14.8k posts, indicating mature, scaled influencer programs. Goli has far more total posts than Magic Mind and AG1.
Sponsored posts by platform
Among these brands, AG1 leads on Instagram and YouTube and Goli leads on TikTok. The gap is most notable on TikTok, with Goli at 38.8k, AG1 at 175, Magic Mind at 107 posts. Goli's activity is particularly concentrated on TikTok. Goli has far more TikTok posts than Magic Mind and AG1.
Estimated sponsored posts in Magic Mind's top markets
Goli has the highest estimated sponsored-post volume in United States (27k posts, 68.7%), Canada (2.1k posts, 5.2%), United Kingdom (1.7k posts, 4.3%), suggesting a North America focus, while AG1 leads in Germany with 277 posts (7.6%). Looking at United States specifically, the split is Goli at 27k posts (68.7%), AG1 at 2.2k posts (61.8%), Magic Mind at 853 posts (69.1%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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