BounceCurl Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.7k pieces of influencer content sponsored by BounceCurl over the last 12 months.
This report breaks down where & how BounceCurl invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BounceCurl, see here: BounceCurl influencers.
Influencer activity throughout the year
BounceCurl's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BounceCurl's influencer activity by month
Number of sponsored posts
BounceCurl's influencer output appears relatively consistent throughout the year, averaging about 473 sponsored posts per month. March recorded the highest volume at 616 posts (30% above average), while September was the quietest at 395 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BounceCurl's sponsored influencer collaborations break down by social platform:
- TikTok: 3.8k posts (66.3%)
- Instagram: 1.8k posts (30.8%)
- YouTube: 165 posts (2.9%)
BounceCurl's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BounceCurl.
Here are 3 examples of BounceCurl's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
vellyyx x BounceCurl
![Instagram post by @vellyyx for BounceCurl. Caption reads: [...] definitely going for the volume🤭....](https://images.od.modash.io/6c52802b1d843af603b122117f5fd59f01c38b35)
Influencer bio
🧚♀️ Curls & Fun ✉️ email for collaborations/PR Chevelly2004@live.nl
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
marysa.lynn x BounceCurl
![TikTok post by @marysa.lynn for BounceCurl. Caption reads: [...]....](https://images.od.modash.io/16418c641f2595e96c71f4e6355ca4f34a7a91a8)
Influencer bio
Curly Hair & Blowouts | Tiktokshop finds | Beauty 💌 marysa.social@gmail.com Jesus saves!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
WavyCurlyAli x BounceCurl
![YouTube post by @WavyCurlyAli for BounceCurl. Caption reads: [...] product reviews. #Curlyhair #WavyHair....](https://images.od.modash.io/0316ec65fb9ec392f41f426b682a14fc03163233)
Influencer bio
Healthy Hair Enthusiast since 2018 ⬇️Discount Codes, links and Resources ⬇️ https://direct.me/wavycurly
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.9%
- Carousels: 2.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BounceCurl are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BounceCurl's influencers average views (TikTok)
Based on each influencer's average views per post
With 36.4% of partnerships featuring creators averaging 1K-5K views, BounceCurl's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (524.5k avg views/post):
_madamj x BounceCurl
![TikTok post by @_madamj for BounceCurl. Caption reads: [...] wanna miss this collab! @Fenty Hair X....](https://images.od.modash.io/e52f856cbca2e5cee5c441680e5f19610c310361)
Influencer bio
📍NC Creator • Model • Actress @Pilates by Madam J 💌 info@jessikac.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
briciaemilyn x BounceCurl
Influencer bio
Curls•Hairstyles•Beauty•2000s nostalgia ✨ 📧 briciaemilyn@gmail.com FL 🌴
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BounceCurl's repeat partnerships
Out of 1.9k unique influencers in our dataset, 242 of them (12%) posted content for BounceCurl in 3 or more separate calendar months. The most consistent partner is @curly_barbie, who has collaborated across 13 months with 40 total posts.
Here are 3 examples of BounceCurl's repeat influencer partnerships, with links to the sponsored content.
wavycurly x BounceCurl
![TikTok post by @wavycurly for BounceCurl. Caption reads: [...] here is what I used ⬇️ ➰@BounceCurl Clump &....](https://images.od.modash.io/4b102553780c1329d64ecc56d60e017c619077b9)
![TikTok post by @wavycurly for BounceCurl. Caption reads: [...] details (in order): - @BounceCurl Weightless....](https://images.od.modash.io/c16d038e6f7b41a7d7a4460a3a4bda5d35e43f5f)
![TikTok post by @wavycurly for BounceCurl. Caption reads: [...] | Hair Plop ➰ Brush: @BounceCurl Define....](https://images.od.modash.io/85580262b71fcdc2296a4d02faa3d2ff66dca343)
beauty_and_curls_bymeg x BounceCurl
![Instagram post by @beauty_and_curls_bymeg for BounceCurl. Caption reads: [...] delicate curls. It’s from @bouncecurl and my....](https://images.od.modash.io/79a43008db4f87ad90acf43badf7dd1139e79cc1)
![Instagram post by @beauty_and_curls_bymeg for BounceCurl. Caption reads: [...] hairstyles day 17 Using @bouncecurl....](https://images.od.modash.io/dc96ccecece12891ae458f3789c5b601d7a8e27a)
![Instagram post by @beauty_and_curls_bymeg for BounceCurl. Caption reads: [...] was this fast.. featuring @bouncecurl new....](https://images.od.modash.io/f8d15aa8c97265c9bca0753a4e891f2c800299b3)
GenaMarie x BounceCurl
![YouTube post by @GenaMarie for BounceCurl. Caption reads: [...] sides? 👀 ⭐️ Get 10% off @BounceCurl with....](https://images.od.modash.io/e4ef6c1bece93e05853b52154ecc5b70170b33f5)
![YouTube post by @GenaMarie for BounceCurl. Caption reads: [...] for 10% off the new @BounceCurl brushes +....](https://images.od.modash.io/4902bdd527f03ae5e7d8f08dc70e6ac11c05715b)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BounceCurl had the most influencer activity. 69.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (5.6%)
- United Kingdom (4.4%)
- Canada (2.3%)
BounceCurl's influencer activity by market
Here is another example of BounceCurl collaborating with an influencer in United States.
ashleymeida x BounceCurl
![TikTok post by @ashleymeida for BounceCurl. Caption reads: [...] show you how to get rid of it using....](https://images.od.modash.io/bdd1bc78560dd4e316a4e76fae7462a8e98d20d6)
BounceCurl's influencer activity vs. related brands
BounceCurl overlaps with Briogeo and Camille Rose in curl-focused haircare, competing for the same wash-day routine audience through definition demos, ingredient education, and before/after results.
Total influencer content
BounceCurl vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BounceCurl leads with 5.7k sponsored posts, significantly outpacing Camille Rose (2.6k posts) and Briogeo (1.9k posts). Across all three brands, the average volume is 3.4k posts, indicating mature, scaled influencer programs. BounceCurl has more total posts than Briogeo and Camille Rose combined.
By social platform
BounceCurl vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BounceCurl leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with BounceCurl at 3.8k, Camille Rose at 1.6k, Briogeo at 1.2k posts. On YouTube, BounceCurl has far more posts than Briogeo and Camille Rose.
By geographical market
BounceCurl vs. related brands influencer activity (by country)
Estimated sponsored posts in BounceCurl's top markets
BounceCurl has the highest estimated sponsored-post volume in United States (3.9k posts, 69.2%), Brazil (319 posts, 5.6%), United Kingdom (251 posts, 4.4%). Looking at United States specifically, the split is BounceCurl at 3.9k posts (69.2%), Camille Rose at 2.2k posts (83.2%), Briogeo at 1.2k posts (64.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Briogeo's Influencer Marketing Strategy
- Camille Rose's Influencer Marketing Strategy
- MuscleBlaze's Influencer Marketing Strategy
- Haus Labs's Influencer Marketing Strategy
- Phomemo's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.