We analyzed 5.1k pieces of influencer content sponsored by BounceCurl over the last 12 months.
This report breaks down where & how BounceCurl invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BounceCurl, see here: BounceCurl influencers.
BounceCurl's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
BounceCurl's influencer output appears relatively consistent throughout the year, averaging about 421 sponsored posts per month. November recorded the highest volume at 521 posts (24% above average), while March was the quietest at 286 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BounceCurl's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BounceCurl.
Here are 3 examples of BounceCurl's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🧚♀️ Curls & Fun ✉️ email for collaborations/PR Chevelly2004@live.nl
Collaboration metrics
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Influencer bio
K🤍 Insta: aleee555_ PR/Collabs💌: chattyale@gmail.com
Collaboration metrics
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Influencer bio
Subscribe to become besties
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers BounceCurl are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
BounceCurl's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.0M avg views/post):
Influencer bio
Just sharing my washdays 👋🏼 mollybeth@komi.group 🇬🇧
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
2444 | Htx ꨄ︎ Spiritual baddie🔮 💌Collabs@reynaadilene.com 🪬@Royal Lotus Spiritual Shop
Collaboration metrics
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Out of 1.8k unique influencers in our dataset, 212 of them (12%) posted content for BounceCurl in 3 or more separate calendar months. The most consistent partner is @GenaMarie, who has collaborated across 12 months with 96 total posts.
Here are 3 examples of BounceCurl's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where BounceCurl had the most influencer activity. 68% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of BounceCurl collaborating with an influencer in United States.
BounceCurl competes with Camille Rose and BondiBoost in haircare where curl definition, growth, and routine content are major purchase drivers. These brands share audiences that discover products via wash-day tutorials, before/after results, and creator-led education.
Total sponsored posts tracked (last 12 months)
BondiBoost leads with 8.3k sponsored posts, significantly outpacing BounceCurl (5.1k posts) and Camille Rose (2.5k posts). Across all three brands, the average volume is 5.3k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
BounceCurl leads on Instagram and YouTube, while BondiBoost leads on TikTok. The gap is most notable on TikTok, with BondiBoost at 7.5k, BounceCurl at 3.2k, Camille Rose at 1.4k posts. BondiBoost's activity is particularly concentrated on TikTok. BondiBoost has more than twice as many total posts as BounceCurl and more than three times as many as Camille Rose, driven largely by TikTok volume.
Estimated sponsored posts in BounceCurl's top markets
BondiBoost has the highest estimated sponsored-post volume in United States (5.1k posts, 61.4%), Australia (1k posts, 12.4%), United Kingdom (868 posts, 10.5%), while BounceCurl leads in Brazil with 312 posts (6.1%). Looking at United States specifically, the split is BondiBoost at 5.1k posts (61.4%), BounceCurl at 3.5k posts (68%), Camille Rose at 2.1k posts (82.8%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.