BounceCurl Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by BounceCurl over the last 12 months.
This report breaks down where & how BounceCurl invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BounceCurl, see here: BounceCurl influencers.
Influencer activity throughout the year
BounceCurl's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
BounceCurl's influencer activity by month
Number of sponsored posts
BounceCurl's sponsored post volume appears to trend upward over the 12-month period, rising from 90 posts in January to 119 in December. The peak month, November, reached 132 posts, 47% higher than the monthly average of 90.
BounceCurl's influencer activity by month (views)
Total views on sponsored video posts
February generated the most views at 13.8M, while September recorded the least at 737.2k. Across all tracked posts in the 12-month window, average views per post were 50k. Interestingly, the highest-view month (February) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q1 (Jan-Mar). The top-performing tracked post, by @curlyymacyy, generated 11.4M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BounceCurl's sponsored influencer collaborations break down by social platform:
- TikTok: 877 posts (78.2%)
- Instagram: 231 posts (20.6%)
- YouTube: 14 posts (1.2%)
BounceCurl's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BounceCurl.
Here are 3 examples of BounceCurl's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
vellyyx x BounceCurl
![Instagram post by @vellyyx for BounceCurl. Caption reads: [...] definitely going for the volume🤭....](https://images.od.modash.io/6c52802b1d843af603b122117f5fd59f01c38b35)
Influencer bio
🧚♀️ Curls & Fun ✉️ email for collaborations/PR Chevelly2004@live.nl
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
curlyymacyy x BounceCurl
Influencer bio
IG: @curlyy.macyy Email: curlyy.macyy@gmail.com Follower of Christ 🤍✝️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
cezararobu x BounceCurl
![YouTube post by @cezararobu for BounceCurl. Caption reads: [...] your Bounce Curl order on....](https://images.od.modash.io/3785fa626d0bb1204eed0c57b54642e4d1800bb7)
Influencer bio
Subscribe to become besties
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.7%
- Carousels: 0.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BounceCurl are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BounceCurl's influencers average views (TikTok)
Based on each influencer's average views per post
With 33.3% of partnerships featuring creators averaging 1K-5K views, BounceCurl's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 32.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (653.0k avg views/post):
charlize.wells x BounceCurl
Influencer bio
Just a curly girl that’s obsessed with everything girly💖💘💕
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
briciaemilyn x BounceCurl
Influencer bio
Curls•Hairstyles•Beauty•2000s nostalgia ✨ 📧 bricia@talent.influencers.com FL 🌴
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BounceCurl's repeat partnerships
Out of 663 unique influencers in our dataset, 48 of them (7%) posted content for BounceCurl in 3 or more separate calendar months. The most consistent partner is @linznava, who has collaborated across 10 months with 17 total posts.
Here are 3 examples of BounceCurl's repeat influencer partnerships, with links to the sponsored content.
linznava x BounceCurl
![TikTok post by @linznava for BounceCurl. Caption reads: [...] been ☀️@THE OUAI @Curlsmith @BounceCurl....](https://images.od.modash.io/8db11b44a4c0d9ec6e70dd7e69ddc8a42b6c77b3)
![TikTok post by @linznava for BounceCurl. Caption reads: [...] full review vid tommorow 💌 @BounceCurl +....](https://images.od.modash.io/7684bf9c59640cf66b226b0eca9d0862390443cc)
![TikTok post by @linznava for BounceCurl. Caption reads: [...] #curlyhairroutine @BounceCurl ....](https://images.od.modash.io/c1744fddd847ae65ee6bd64d73c6575972356bd0)
lelz1993 x BounceCurl
![TikTok post by @lelz1993 for BounceCurl. Caption reads: @BounceCurl volume edgelift brush will [...].](https://images.od.modash.io/f6308d0070098f497987ef50365e353518eca525)
marysa.lynn x BounceCurl
![TikTok post by @marysa.lynn for BounceCurl. Caption reads: [...] edgelift brush....](https://images.od.modash.io/cb214bc282bb669847241f1d85fe42ba042d3f72)
![TikTok post by @marysa.lynn for BounceCurl. Caption reads: [...] #curlyhair #curls #bouncecurl....](https://images.od.modash.io/6694dcc7eb5c4fe04828c8fcfbd6122c5a7dd786)
![TikTok post by @marysa.lynn for BounceCurl. Caption reads: [...] Edgelift Brush! #curlyhair #bouncecurl....](https://images.od.modash.io/2c5909eeca53cd67ca15a00d43ab1f8b297a71a9)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BounceCurl had the most influencer activity. 68.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (5.6%)
- United Kingdom (4.8%)
- Canada (3.1%)
BounceCurl's influencer activity by market
Here is another example of BounceCurl collaborating with an influencer in United States.
chatty_ale x BounceCurl
BounceCurl's influencer activity vs. related brands
BounceCurl competes for curl-focused haircare consumers alongside Camille Rose and VEGAMOUR, both of which play strongly in hair health and routine-based results. Influencer wash-day routines and definition/repair transformations make them strong benchmarks.
Total influencer content
BounceCurl vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BounceCurl leads with 1.1k sponsored posts, significantly outpacing VEGAMOUR (620 posts) and Camille Rose (493 posts). Across all three brands, the average volume is 745 posts, suggesting moderate but consistent investment. BounceCurl has more than twice as many total posts as VEGAMOUR and Camille Rose.
By social platform
BounceCurl vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BounceCurl leads on Instagram and TikTok, while VEGAMOUR leads on YouTube. The gap is most notable on TikTok, with BounceCurl at 877, VEGAMOUR at 450, Camille Rose at 332 posts. BounceCurl's activity is particularly concentrated on TikTok. On TikTok, BounceCurl has about twice as many posts as VEGAMOUR and nearly three times as many as Camille Rose.
By geographical market
BounceCurl vs. related brands influencer activity (by country)
Estimated sponsored posts in BounceCurl's top markets
BounceCurl has the highest estimated sponsored-post volume in United States (771 posts, 68.7%), Brazil (63 posts, 5.6%), United Kingdom (54 posts, 4.8%), while VEGAMOUR leads in Canada with 33 posts (5.3%). Looking at United States specifically, the split is BounceCurl at 771 posts (68.7%), Camille Rose at 406 posts (82.4%), VEGAMOUR at 400 posts (64.5%). BounceCurl's strength in United States and United Kingdom may indicate a home-market focus, while VEGAMOUR shows broader regional investment.
Read more influencer strategy breakdowns
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