BounceCurl Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.3k pieces of influencer content sponsored by BounceCurl over the last 12 months.
This report breaks down where & how BounceCurl invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BounceCurl, see here: BounceCurl influencers.
Influencer activity throughout the year
BounceCurl's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BounceCurl's influencer activity by month
Number of sponsored posts
BounceCurl's influencer output appears relatively consistent throughout the year, averaging about 438 sponsored posts per month. March recorded the highest volume at 618 posts (41% above average), while September was the quietest at 278 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BounceCurl's sponsored influencer collaborations break down by social platform:
- TikTok: 4.0k posts (75%)
- Instagram: 1.2k posts (22.2%)
- YouTube: 150 posts (2.8%)
BounceCurl's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BounceCurl.
Here are 3 examples of BounceCurl's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
wavycurly x BounceCurl
![Instagram post by @wavycurly for BounceCurl. Caption reads: [...] listed in my Amazon shop TOOLS: ➰@bouncecurl....](https://images.od.modash.io/d0dbb1f1521ab66320216ee0ff504710a3cdfc4c)
Influencer bio
📍Nash - Healthy Hair Enthusiast since 12/2018 - Full length, step-by-step tutorials on YouTube (in links below) ⬇️Discount Codes & Links⬇️
Collaboration metrics
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marysa.lynn x BounceCurl
![TikTok post by @marysa.lynn for BounceCurl. Caption reads: [...]....](https://images.od.modash.io/16418c641f2595e96c71f4e6355ca4f34a7a91a8)
Influencer bio
Curly Hair & Blowouts | Tiktokshop finds | Beauty 💌 marysa.social@gmail.com Jesus saves!
Collaboration metrics
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WavyCurlyAli x BounceCurl
![YouTube post by @WavyCurlyAli for BounceCurl. Caption reads: [...] product reviews. #Curlyhair #WavyHair....](https://images.od.modash.io/0316ec65fb9ec392f41f426b682a14fc03163233)
Influencer bio
Healthy Hair Enthusiast since 2018 ⬇️Discount Codes, links and Resources ⬇️ https://direct.me/wavycurly
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.3%
- Carousels: 1.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BounceCurl are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BounceCurl's influencers average views (TikTok)
Based on each influencer's average views per post
With 36.2% of partnerships featuring creators averaging 1K-5K views, BounceCurl's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (552.5k avg views/post):
_jezello x BounceCurl
![TikTok post by @_jezello for BounceCurl. Caption reads: [...] By Tracee Ellis Ross curl gel - @BounceCurl....](https://images.od.modash.io/64247b065551a2fb61585577b9f903b1c8b2161e)
Influencer bio
curly hair <3
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
courtneyonone x BounceCurl
Influencer bio
🎤 @Entertainment Weekly 🎗️ osteosarcoma cancer survivor 🦿 disabled fashion + nontoxic 📨 courtney.echerd@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BounceCurl's repeat partnerships
Out of 1.8k unique influencers in our dataset, 232 of them (13%) posted content for BounceCurl in 3 or more separate calendar months. The most consistent partner is @wavycurly, who has collaborated across 12 months with 32 total posts.
Here are 3 examples of BounceCurl's repeat influencer partnerships, with links to the sponsored content.
wavycurly x BounceCurl
![TikTok post by @wavycurly for BounceCurl. Caption reads: [...] here is what I used ⬇️ ➰@BounceCurl Clump &....](https://images.od.modash.io/4b102553780c1329d64ecc56d60e017c619077b9)
![TikTok post by @wavycurly for BounceCurl. Caption reads: [...] shampoo & conditioner @BounceCurl Define....](https://images.od.modash.io/39f80e9b5eb8695a10f28fcf53a1be55172f4c04)
![TikTok post by @wavycurly for BounceCurl. Caption reads: [...] in my Amazon list TOOLS: ➰@BounceCurl Define....](https://images.od.modash.io/0ad5294e37334683a50ce7aa47fdfb577b7797ff)
hannahhnotmontanaa x BounceCurl
![TikTok post by @hannahhnotmontanaa for BounceCurl. Caption reads: [...] 👀👀 @Not Your Mother's @BounceCurl @Olaplex....](https://images.od.modash.io/209288a9ffe2698a95dcc9f91d6f916865eb6218)
![TikTok post by @hannahhnotmontanaa for BounceCurl. Caption reads: [...] it down since I got it 🤭 @BounceCurl #curly....](https://images.od.modash.io/775acd5a6191c649864f4e3d225aff5e33a8cdbe)
GenaMarie x BounceCurl
![YouTube post by @GenaMarie for BounceCurl. Caption reads: [...] sides? 👀 ⭐️ Get 10% off @BounceCurl with....](https://images.od.modash.io/e4ef6c1bece93e05853b52154ecc5b70170b33f5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BounceCurl had the most influencer activity. 70.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.5%)
- Brazil (4.8%)
- Canada (3.9%)
BounceCurl's influencer activity by market
Here is another example of BounceCurl collaborating with an influencer in United States.
meg_yourstruly1 x BounceCurl
BounceCurl's influencer activity vs. related brands
BounceCurl competes in textured and curl-focused haircare with Camille Rose’s curl community strength and VEGAMOUR’s results-driven hair wellness positioning. All rely on wash-day routines, definition/hold comparisons, and transformation-led creator proof.
Total influencer content
BounceCurl vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BounceCurl leads with 5.3k sponsored posts, significantly outpacing Camille Rose (2.7k posts) and VEGAMOUR (2k posts). Across all three brands, the average volume is 3.3k posts, indicating mature, scaled influencer programs. BounceCurl has nearly twice as many total posts as the next brand.
By social platform
BounceCurl vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BounceCurl leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with BounceCurl at 4k, Camille Rose at 1.7k, VEGAMOUR at 1.5k posts. BounceCurl's activity is particularly concentrated on TikTok. BounceCurl has more than twice as many TikTok posts as the next brand.
By geographical market
BounceCurl vs. related brands influencer activity (by country)
Estimated sponsored posts in BounceCurl's top markets
BounceCurl has the highest estimated sponsored-post volume in United States (3.7k posts, 70.1%), United Kingdom (290 posts, 5.5%), Brazil (253 posts, 4.8%), while VEGAMOUR leads in Canada with 117 posts (5.8%). Looking at United States specifically, the split is BounceCurl at 3.7k posts (70.1%), Camille Rose at 2.2k posts (82.1%), VEGAMOUR at 1.3k posts (63.2%). BounceCurl's strength in United States and United Kingdom may indicate a home-market focus, while VEGAMOUR shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Camille Rose's Influencer Marketing Strategy
- VEGAMOUR's Influencer Marketing Strategy
- MuscleBlaze's Influencer Marketing Strategy
- Haus Labs's Influencer Marketing Strategy
- Embelleze's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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